Programme TH 7 EFDN Conference

4th & 5th OCTOBER 2016, Ibrox Stadium, GLASGOW, UNITED KINGDOM

Changing lives through Football

www.efdn.org Dear EFDN Conference attendees,

It is with great pleasure to welcome you all to the 7th EFDN Conference.

Firstly, I would like to show our appreciation and thanks to Glasgow Rangers Football Club who will be our conference Hosts over the next two days and the support you have provided to our EFDN team leading up to conference has been warm and extremely helpful in coordinating this conference.

As a network, one our biggest challenges for the conference is being able to stimulate and provide a platform to learn and share good practice for our Network Members and guests over the two days, after reviewing this years programme I am extremely delighted that EFDN will achieve this goal!

Today we have the honour of welcoming the Minister for Public Health and Sport, Aileen Campbell MSP to commence proceedings and over the next couple of days we are extremely delighted to welcome representatives of UEFA, ECA, Supporters Direct and European Healthy Stadia Network as well our very own EFDN network members, we are excited in welcoming new clubs to conference such as Juventus, AC Milan and Legia Warsawa to just name a few.

As chair of EFDN it has been humbling to see a number of new EFDN programmes launch such as, One Goal for Education, European Legends and the EPMIMT project. I have seen at hand the impact of our EFDN Exchange programmes being delivered across Europe 6th EFDN Conference bringing our young people together and staff which have involved 16 EFDN Network Member clubs over 7 Countries. PHILIPS STADIUM, EINDHOVEN MARCH 2016 It is evident from the activity being carried out is testament to the efforts of the EFDN operational team which is shaped and guided by our members, so I thank you all for all your positive feedback during our evaluations of our programming and organisational processes.

Finally, I look forward to seeing you over the next couple of days and EFDN wish you a safe journey home after the conference.

Our communities are counting on us, Together we can change lives through football! Ton Strooband Chair EFDN Foundation

2 3 HOSTS 7th EFDN CONFERENCE

Aileen Campbell MSP Caj Sohal Minister for Public Health and Sport

Caj is a communications expert and BBC Aileen Campbell is the Member of Scottish Parliament (MSP) for Clydesdale and was accredited Media Trainer who has worked born in Perth on May 18, 1980. Aileen grew up on her parents’ tenant farm and attended with a number of recognised international Collace primary school and Perth Academy before graduating with an MA joint honours organisations to help improve their degree in Politics with Economic and Social History at the University of Glasgow. communications strategy. She started a career in publishing by working as an editor for Keystone, a Past projects have included collaboration with Street Football World, SCORT, the construction magazine, in 2003 and was an editorial assistant on the pro- Swiss Embassy, UEFA and the Laureus Foundation. He has delivered workshops and independence newspaper, the Scottish Standard. presentations in India, Namibia, South Africa, Tanzania, Norway, the Netherlands and Germany. Before her election to parliament, Aileen also worked for Nicola Sturgeon in 2005 and Shona Robison in 2006 as a Parliamentary Assistant. Campbell was first elected to This will be the 6th occasion that Caj has hosted the EFDN conference so by now the Scottish Parliament on May 3, 2007 as a list member for the South of Scotland. familiar face to the network. She was re-elected as the MSP for Clydesdale at the May 5, 2011 election and appointed as Minister for Children and Young People. She was appointed as Minister for Public Health and Sport in May 2016. Pat Nevin

Our second host for this conference is Pat Nevin. Pat enjoyed a 20-year career in football playing for Clyde, Chelsea, Everton, Tranmere Rovers, Kilmarnock and Motherwell as a winger. He also won 28 caps for Scotland, scattered across a ten-year international career.

Since retiring as a player, Pat has worked as a chief executive of Motherwell and as a football writer and broadcaster. Pat is still a fans’ favourite at Chelsea where he played in the 1980s and appears regularly on Chelsea TV, the BBC and other broadcasters.

4 5 SPEAKER 4th PROGRAMME OCTOBER DAY 1 Rangers FC Ibrox Stadium Charity Foundation Connal Cochrane 09.00 am Doors open Rangers FC 09.30 am Opening EFDN Conference 09.35 am Welcome Ton Strooband (Chair EFDN) The Rangers Charity Foundation is undergoing a period of significant expansion and a process of enhanced community engagement and strategy development is 09.40 am Welcome Aileen Campbell MSP (Scottish Minister now in progress. Connal will outline the Foundation’s charity partnership model, from for Public Health and Sport) local to international, the range of in-kind support delivered, and explore the variety 09.50 am Rangers FC of community programmes currently delivered in the wider Glasgow area. 10.30 am EFDN meet and greet Network Dating The Foundation’s relationship with supporters has been key to its success and a number 11.00 am Breakout sessions 1 of fan engagement and fundraising initiatives will be shared as well as some of the 1. NAC Breda; The stadium as a classroom opportunities which a newly expanded Foundation now offers. 2. Healthy Stadia; EURO 2016: Connal Cochrane Respect Your Health programme Connal Cochrane has managed the Rangers Charity Foundation for over 11 years, 3. Aberdeen FC Dementia Friendly Programme since shortly after its inception. He has been instrumental in shaping the Foundation’s 11.40 am Networking Break strategy and leading its steady growth and success during this time. 12.00 am Breakout sessions 2 1. Hapoel Tel Aviv; Let’s do Sports not drugs! Connal has previously been awarded Scottish Fundraiser of the Year by the Institute of Fundraising in Scotland and on behalf of Rangers Football Club has project managed 2. Everton in the Community; Disability programme three legends matches at Ibrox. 3. Benfica FC; Prevention and intervention in tackling early school leaving He undertakes a personal fundraising challenge each year for the Foundation, 12.40 pm Paris Saint Germain; Red and Blue Schools which this year will be an endurance challenge with the Army. 01.15 pm Lunch 02.00 pm European Exchanges: The benefits for staff members and youth leaders 02.30 pm Study visits Glasgow 04.00 pm ECA CSR Award winner: PSV United 04.45 pm Programme Debrief Day 1 05.00 pm End Day 1

07.30 pm EFDN Dinner

6 7 Breakout sessions 1

1 The Stadium as a classroom Danny Evertse NAC BREDA

Danny Evertse is the Nacademy Manager, with has 38 years of experience as a teacher and project management within the Dutch education system specialising in the secondary education system. He is key founder of the community department of NAC Breda in 2005.

Over this period of time Danny has been involved in multiple football based education and employability projects including No One Outside the Game, Lunch Room de BEA, NOAD in the Class, Playing for Success and working to develop the NAC Breda Intern Programme. EFDN Network Dating NAC Breda’s Playing for Success programme for hard to reach students that are 16-23 years old. They are students who are not performing to their potential due to not being motivated in their current environment or have a low self-esteem.

Playing for Success is delivered in the NACADEMY; one of the most innovative and Following feedback from network members EFDN is introducing this icebreaker inspiring study support centres in Europe. The centre has 4 different ‘classrooms’, activity to provide delegates the opportunity to meet and introduce each other a sound and video editing studio and a games room situated in over 660m2. through a fun and relaxed activity during the conference. The programme is intended to inspire and motivate students. Every week 5 groups with a total of 50 students attend the 8-week programme. Our hosts will explain the process prior to start however the key objectives of the session are simple, for delegates to meet each other over a small period of time, share business contact information and to understand what each others responsibilities are before you move on to meet someone new!

For Today’s programme the session has been allocated 30 minutes with 45 minutes for Day 2 which will provide you with the opportunity to meet as many delegates as possible! Enjoy! Foto: Maurice van Steen

8 9 2 Dementia Friendly Euro 2016, Programme respect your Steven Sweeney Health Programme Aberdeen FC Community Trust 3 Matthew Philpott European Dementia Friendly WellBeing Healthy Stadia Network is a client focussed, City- wide partnership approach which aims to integrate people living with dementia This presentation will look at recent developments in the area of tobacco control and provides opportunities and football stadiums, with reference to new tobacco-free stadia guidelines for their families and carers developed by Healthy Stadia. The presentation will also provide a case study of to engage with wellbeing the Respect Your Health: No Tobacco project implemented at EURO 2016 for which activities. Healthy Stadia was a partner organisation. Project implementation, key results, legacy and learning for future tournaments will be discussed. Football Memories sessions delivered by Alzheimer Matthew Philpott Scotland provides Matthew Philpott is Executive Director of European Healthy Stadia Network, reminiscence sessions using responsible for the overall operations of Healthy Stadia, including partnership memorabilia to engage people living with dementia. Supported by the Life Changes development, programme delivery and stakeholder relations. Matthew was Trust, AFCCT create a Dementia Friendly Community across all wellbeing initiatives programme manager for the EU funded European Healthy Stadia Programme by involving people with dementia in the planning of activities, and by up skilling (2007-10), and helped to establish Healthy Stadia’s partnership with World Heart staff, volunteers and participants to create networks of peer support. Federation and UEFA. He has now worked on six EU funded programmes covering sport and health, and has contributed directly to the health programmes run at Steven Sweeney the EUROs in 2012 and 2016, including the Respect Your Health: No Tobacco project Steven Sweeney is a former Physical Education Teacher, and previously was the in France. Matthew originally worked as a doctoral and post-doctoral researcher Community Coach & Head of Junior Academy at St Mirren FC. Having arrived at at University of Warwick, gaining a PhD in Philosophy and Psychology in 2001. Aberdeen FC 3 and a half years ago Steven has had a pivotal role in developing & delivering the operational initiatives now undertaken by AFCCT. Steven’s experience & expertise have significantly influenced every aspect of the evolution of AFCCT.

In addition to his extensive day job , Steven is also a Youth Academy coach within the Aberdeen FC Youth Academy, and has developed strong links in that area between AFCCT + AFC.

10 11 Nobody Offside Staff Exchange BREMEN, GERMANY

32 Staff members Participating clubs: 20-27 May 2016 Werder Bremen Hosted by Werder Bremen Bayer 04 Leverkusen Tottenham Hotspur Foundation NEC Nijmegen Hapoel Tel Aviv Manchester United Foundation FC Basel EFDN Foundation Scoring for Jobs Staff ExchangE Oslo, NORWAY

20 Staff Members 14-18 March Oslo Norway Hosted by VAlerenga Fotball

Participating clubs: Vålerenga Fotball Fulham FC Tottenham Hotspur FC Greenock Morton FC Rangers FC Montrose FC Feyenoord Rotterdam Vitesse Arnhem Everton FC EFDN Foundation

12 13 Breakout sessions 2

1 2 Everton in the Com- Let's do Sports munity; Disability not drugs! programme Limor Levi STEVE JOHNSON Hapoel Tel Aviv Everton in the Community

The presentation will show the development of Everton’s Drugs and Alcohol has an influence on Individual Health and Personal Disability Football Program- Environmental Safety me, he will discuss some of the barriers and challenges that In this workshop we will elaborate and give examples of these habits and have been overcome to make how can we create a healthier zone for us and for our teams. the project successful.

Mifalot and the ‘Israeli Anti-Drug Association’ have been running programs for Steve Johnson youth and young adults for the past 7 years, together we developed a unique Steve Johnson was a succes- educational methodology to decrease drug use among youngsters. In this workshop sful disabled athlete compe- nobody sits aside, it is important you take part in the exercises and discussion in ting at 2 Paralympics, Steve order for us to have an effective learning process. was instrumental in founding the England Amputee Football Limor Levi Association, he played for the Limor Levi is the Deputy Director of Mifalot Education and Society Enterprises. England Amputee football She has more than 15 years of experience working with youth at risk, including team captaining the team to five years of experience working with newcomers to Israel with Bar Ilan University 3 World Cup victories. and Max Payne high school. Professionally after becoming disabled he worked for the English Federation of Disabled Sport on the successful One2One Ability Counts Football Project which first introduced to Six years was spent as the director of the Social and Cultural Department of professional clubs to offer football opportunities for disabled people, in 2003 Steve Joined the Jewish Agency for Israel, and four years as the director of the training and Everton in the Community and manages one of the largest and most successful Disability instructor department in Mifalot. Limor holds an MA in Public Management and Football Programmes. Local Governance, and a BA in Political Science, from Bar Ilan University ,Israel. Limor is an Alumni of the Ford Motor Company International Fellowship of 92nd Street Y program.

14 15 ONE GOAL FOR EDUCATION

Prevention and The One Goal for Education project aims to use the intervention in motivation of football to empower and engage young tackling early people in Europe from 8 to 12 and 12 to 15-years, which experience low self-esteem, self-confidence and currently school leavinG struggling within formal education.

3 Jorge Miranda All project partners have a long record of providing learning opportunities FundaCAo Benfica to young people in their cities and regions. By establishing links with football clubs across Europe, the project creates an e-learning platform allowing organisers to engage with and influence young people at European level. Almost all partners have or are developing a study Jorge Miranda is the Director Coordinator of Benfica Foundation since 2010. support centre at their stadium. He is responsible for policy design, strategic planning and general management of the organisation. The Foundation delivers social development programmes, The centres use the environment and football as based on empowering communities and participation to develop social capital a tool to help motivate specific groups of young and fight exclusion and poverty. One of the main targets of the Fundação Benfica people and support them fully to engage. The are children and youngsters at risk. targeted groups will consist of a mix in relation to gender, ethnicity, language competency, etc. to “The attractiveness of football can be used for social development and empower avoid the risk of further isolation or disengagement. young in risk”, is Miranda’s conviction. “To tackle school abandon and failure, the bullying phenomenon and to actively promote de-radicalisation.” The project is expected to have a major impact on the way in which football clubs work with young Two projects of Benfica Foundation will be presented by Miranda with a focus on people in their local areas and enhance the learning methods and results: ‘For you if you attend’ and ‘KidFun - Education for Values’. opportunities offered to young people – particularly vulnerable young people.

This project in funded by UEFA Foundation for Children and will run the course of 18 Months from July 2016 to December 2017.

Participating Clubs representing EFDN will include Tottenham Hotspur Foundation, Manchester United Foundation, Fulham Football Club Foundation, Rangers Charity Foundation, Greenock Morton Community Trust, Link Park Community Trust, Feyenoord Foundation, N.E.C Doelbewust, Hapoel Tel Aviv / Mifalot, KAA Gent, Montrose Football Club.

16 17 SPEAKER DISCUSSION PANEL

Red and Blue Schools European Exchanges

AN-GAELLE BENEDIC Paris Saint-Germain EFDN brings together 4 Network members Foundation together to discuss the benefits of EFDN Exchange Programmes.

The panel will discuss why clubs should engage in exchange programmes and how Paris Saint-Germain Foundation has taken on a new dimension in 2016 with this will benefit the organisation. the opening of the first RED & BLUE School. Patroned by the French National Commission for UNESCO, it is an “after-school” programme that combines sporting Our Host will interact with our panel guests to understand the impact these and educational activities for children aged 7 to 11. The aim is to offer them long-term exchanges are having on the personal development of participants and staff, support, teach them life skills and help them along the path to success. how this transpires back to their local communities and programmes being delivered. The RED & BLUE School is a project designed to scale up, in France and abroad. We will be joined by Kewayne Muti Tottenham Hotspur, Dawn Bracegirdle This session will look at how the project was developed and implemented, with a focus MU Foundation, Gareth Gibson Glasgow Rangers & Keren Levi to share their on methods and learnings: designing the educational programme, gaining acceptance experiences to the Network. in the community, working with partners, building an outcomes framework...

An-Gaëlle Benedic An-Gaëlle Benedic is the Development manager of Paris Saint-Germain Foundation. She is in charge of developing new projects and raising awareness about the Foundation’s commitment.

Paris Saint-Germain Foundation has for the last 16 years been running initiatives to provide support for children and young people. To date, more than 180,000 children have participated in its educational and sporting programmes. The Foundation’s main goals are : integrating young people socially and professionally, helping children from disadvantaged neighbourhoods, and bringing comfort to sick children.

18 19 Study Visit Glasgow

1 Recovery with Rangers

In partnership with NHS Health Improvement, the Rangers Charity Foundation delivers a football coaching and health behaviour change programme for people recovering from addiction. This programme is free to men and women in recovery who are members of Glasgow South Sector funded recovery groups. The sessions take place at the Stadium and Study Support Centre. The programme consists of Fitness Testing, Football Coaching and workshops on Smoking Cessation, Self Esteem, Healthy Eating, Stress Awareness as well as presentations from education, training and employability providers. Participants completing the programme will be awarded the SFA Level 1.1 ‘Development Activities’ (Youth & Adult) Coaching qualification; the first step on the sports context. It has been designed to support Level 2 Curriculum for Excellence Literacy coach education pathway. and English and Technology experiences and outcomes in innovative and exciting ways. The 6 week course focuses on the following themes: the nature of journalism; newspaper article reporting; writing and producing a match report; experiencing match commentating; researching and interviewing a player/former player. In the spirit of interdisciplinary 2 Get Started with Rangers learning, this is a course that should complement work within the classroom and reflects the need for learners to be able to communicate effectively both face-to-face and in writing through an increasing range of media. In partnership with The Princes Trust, the engagement programme will target young people aged 16-25 years who like football but are currently out of work. Using the Club as the hook this gives young people the opportunity to come into the Club for an 4 Computing with Rangers intensive full week and feel part of a team, building confidence and self-esteem through delivering presentations, taking part in physical activities and learning the basics of how to become a coach. The young people receive a first aid certificate and gain a SFA ‘Computing With Rangers’ is a new and innovative programme which offers local primary Level 1.1 early touches course for working with children. When the course finishes they schools introductory level sessions on subject areas such as Coding, Cyber Security and receive up to three months support from The Princes Trust to help take their next steps Computer Development. Each session identifies new ways of engaging with young learners into further education or employment. at a very early stage in order to de-mystify the world of computer programming and raise awareness of its importance in every day applications. The programme also increases participation in computer science related activity through involving young learners in ways Jump in to Journalism that make computer programming fun, interactive and interesting. As part of the programme, 3 pupils will be set an objective, which on completion of the programme they will have created their own basic computer game, either as individuals or in small groups. To help achieve this, Football has the power to inspire learners. The ‘Jump into Journalism’ course is a the programme’s activities will aim to develop understanding and skills in computational programme of linked curricular activities designed to enhance and complement the thinking through Application Development, Game Development, Animation and Web work of the school by providing a range of stimulus materials within a football or Development.

20 21 SPEAKER European Legends EUROPEAN

The European Legends Project promotes the aims of ECA CSR Award Winner the HEPA Guidelines and the European values of sport. The programme objectives aims to increase the PSV Eindhoven: awareness of promoting health and well being using football as a tool whilst tackling social inclusion and Project PSV United equal opportunities for all.

European Legends will contribute to an increased Patrick van der Voort participation in sport, physical activity and voluntary PSV United activity of a hard to reach target group. The programmes unique international partnership of 13 EFDN Network Members from seven different countries will coordinate and deliver the format of PSV United is a motivational pedagogical programme that focuses on developing Walking Football. young people’s talent. The main goal is to increase integration within local During the course of the programme each Network member will be responsible of hosting National neighbourhoods and teach youngsters to treat each other with respect. European Legends Sport Events and Seminars within their regions will be lead to a flagship International European Legends Championship Tournament which will be hosted in the Iconic Dutch The PSV United project got awarded as: ‘Dutch project of the year’ by the Dutch National Olympic Training Facility Papendal in Arnhem, the Netherlands. More than Football Foundation and this season the project also won the ECA Walking Football is an innovative format of football which engages participants who are 50 years Community & Social Responsibility Award. and older have been isolated from grassroots sport clubs and sport based community organisations due to age or health related conditions. PSV trainers and youth workers from Dynamo Social Work work in collaboration to focus on issues such as respect, social values, healthy eating habits and the Whist this this method of physical activity has been successful in England and the Netherlands, the importance of physical exercise. Walking Football format is relatively unknown in other regions within Europe. The projects aim will not only provide the opportunity for participants to engage in this unique All participants are required to uphold the agreements that were drawn up by activity but will most importantly introduce Walking Football to sport clubs, community PSV and participants following initial consultation to identify personal targets. organisations and sport governing bodies from all parts of Europe. Patrick van de Voort has been working for PSV Eindhoven for 14 Years. Patrick along EFDN will deliver new regions with a Walking Football practitioner programme guide and support with his colleague Freek Biemans are the core founders of PSV in the Community, organisations in the implementation of such a programme through its consultancy service to which recently has been formed as PSV Foundation. Patrick and Freek are responsible inspire thousands of others and work towards increasing participation in sport and creating a for the development of the building the social curriculum and programme of the club healthier well being in those new regions. together with different social partners in the wider region of Eindhoven. The European Legends project is currently in full swing with programmes active at Fulham FC Foundation & Tottenham Hotspur, PSV Eindhoven, Vitesse Arnhem, Feyenoord & NEC Nijmegen Netherlands and KAA Gent & FC Brugge Belgium, Vålerenga Norway, Benfica Portugal, Werder Bremen & VFL Wolfsburg Germany & Anorthosis Famagusta Cyprus.

European Legends is a programme which is fully funded by the European Commission’s Erasmus Plus Sport in partnership with EFDN, the programme will has been running from January 2016 till December 2017.

22 23 SPEAKER 5th PROGRAMME OCTOBER DAY 2 Ibrox Stadium Our vision of a sustainability model 09.15 am Doors open for the 09.30 am Opening EFDN Conference Day 2 football business 09.35 am CSR Network Dating round 2 10.15 am Juventus FC; CSR and sustainability strategy Virginia Antonini 10.45 am Breakout sessions 3 JUVENTUS 1. New projects within EFDN (Members Only) 2. SPFL; Football fans in Training 3. Sportanddev.org 11.30 am Networking Break Juventus is aware that football, particularly because of its high visibility, offers 11.45 am Supporters Direct a unique framework to foster the values of integration, non-discrimination, mutual respect, team spirit and education in general. 12.05 pm Breakout sessions 4 Participating Clubs 1. New• projects Tottenham within EFDN Hotspur (Members Foundation Only) Since 2013, Juventus adopted a structured approach to sustainability, drafting an 2. The •benefits Manchester of the EFDN United (Non-member Foundation clubs) annual sustainability report in accordance with GRI 4 standards and activating a wide 3. Cooperation• Fulham in European Football FootballClub Foundation Workshop range of stakeholder engagement activities. With a vision of continuous improvement, (UEFA• / ECARangers / FIFPro Charity / SD Foundation/ SPFL Tust /EFDN) Juventus is now engaged in a process aimed at defining a sustainability model which 12.45 pm Lunch • Greenock Morton Community Trust (photo) can guide its sustainability strategy and ensure its integration with the core business. • Link Park Community Trust 1.45 pm Rangers FC • Feyenoord Foundation Virginia Antonini 02.15 pm Panel discussion:• E.C Cooperation Doelbewust on CSR Virginia Antonini role is Sustainability and External Relations Manager within the in European• ClubMifalot Football Communication and External Relations Department of Juventus Football Club since 02.45 pm Programme• DebriefKAA Gent EFDN Conference 2015. She is responsible for defining and implementing the Juventus sustainability 03.00 pm End • Montrose Football Club strategy, drafting the sustainability report and managing external relations in coordination with the senior management and the whole organisation. From 2011 to 2015 she worked for Lavazza as Sustainability Manager and from 2003 to 2011 for the European Union in Kosovo, Georgia and Afghanistan as Political Advisor.

24 25 Breakout sessions 3

1 Football fans in training Nicky Reid NEW PROJECTS EFDN SPFL TRUST EUROPEAN FOOTBALL FOR DEVELoPMENT NETWORK 2

FFIT is a world renowned health As part of the planning and preparation of EFDN delivery strategies and through a intervention programme, desire to continue to provide services which are member focussed, this workshop aims focussing on weight to bring members together to discuss a way forward by mind mapping new innovative management through lifestyle ideas which EFDN can create a fundraising strategy which will have an impact on our change. In the workshop we will network members within their local regions. discuss the process of becoming a FFIT provider and the proven To start the proceedings for the workshop, short presentations will be conducted benefits to both participant and by Manchester United Foundation & Feyenoord who will present one of their clubs. The training and support fundraising activities that they organise at their Foundations including provided by the SPFL Trust and the Legends Match & The Gala Dinner. a case study of experiences of an external FFIT partner club.

Nicky Reid Nicky Reid has worked in professional football for almost 10 years. Her experience includes sales and marketing at a club level plus club community programme delivery across a range of delivery areas including lone parents, disengaged youths and ex-offenders. She was also instrumental on the creation of Falkirk Football Community Foundation, one of the earliest charities set up at a professional Scottish club. Their employability programmes were award winning and Nicky trained Chelsea FC, Everton FC, Sunderland FC and Portsmouth FC before they embarked on their Premier League into Work programmes. In 2013 she joined the SPFL Trust and took over as General Manager in the spring of 2015.

26 27 SPEAKER

The Hub Our vision of a in the Community sustainability model Kathleen Woodhouse-Ledermann for the Sportanddev.org football business

Loukas Anastasiadis SD Europe 3

Sportanddev.org is the communication hub for the sport and development sector. SD Europe is an organisation that assists democratic supporters’ groups in achieving Since 2003, sportanddev.org has provided policymakers, researchers, sports formal structured involvement in their clubs and associations, and developing member federations and practitioners a space for learning and exchange. The site uses ownership of football clubs. the communities of practice model to encourage its 700 registered organisations and more than 7,000 individual registered users to interact. Building networks Established in 2007 with support from UEFA, SD Europe also advises clubs on their and partnerships are a key element of the site in hopes that organisations, sports ownership and governance structure and works with football governing bodies, federations and others may find productive ways to collaborate. The sportanddev. leagues, UEFA, and European institutions. org operating team is working on several special projects at the moment including conceptualising an online learning tool and providing information on CSR Under Article 35 of the UEFA Club Licensing and Financial Fair Play Regulations, programmes. clubs across Europe are required to appoint a supporter liaison officer (SLO) to ensure proper and constructive discourse between them and their fans. The introduction of Kathleen Woodhouse-Ledermann this licensing requirement constitutes a landmark in club-supporter relations and Kathleen Woodhouse-Ledermann has been with the Swiss Academy for Development emphasises the importance attached to dialogue and communication between clubs (SAD) for two years, working on various development projects that use sport as a and fans. In recent years fan representatives across Europe have highlighted the need catalyst for positive social change. Kathleen’s current projects include building an for improved communications between supporters, clubs, governing bodies and the active curriculum for the Young Entrepreneurs for Myanmar project in Yangon and police and eventually proposed the implementation of SLOs after intensive discussion co-managing sportanddev.org. at national and European levels.

28 29 Breakout sessions 4

EFDN NEW PROJECTS HUBERT ROVERS EUROPEAN FOOTBALL FOR DEVELoPMENT NETWORK

As part of the planning and preparation of EFDN delivery strategies and through a desire to continue to provide services which are member focussed, this workshop aims to bring members together to provide feedback on existing programmes but more importantly to discuss a way forward by mind mapping new innovative ideas and programmes which can be developed for future EFDN activity.

To start the proceedings we have invited Jake Naish to showcase an innovate project idea from Fulham FC called FanActive. 2 The Benefits of EFDN

European Football for Development Network (EFDN) has grown to a network of 31 clubs from 16 European countries. The EFDN is open for all professional football clubs that want to become more community engaged. This breakout session has been individually designed for non-network members and guests to the conference.

This workshop is aimed at providing further information on the EFDN network and to facilitate a Q&A session for the EFDN guests to understand more about objectives of the network.

The workshop will present the benefits of the network and provide case studies for the workshop, your host for the workshop will be Hubert Rovers CEO.

Hubert will be inviting Network Members to join in these discussions in order for guests to interact with our Network Members.

30 31 SPEAKER

3 Partnership Development GLASGOW VETERANS in CSR in European Football UNITED PROGRAMME Gary Gibson This workshop has been designed to capture the developments EFDN has generated Rangers Charity Foundation since its inception. It is an opportunity to create dialogue with Europe’s most influential organisations who are focussed on Community Engagement, CSR and Governance.

Gary will outline Glasgow’s Veterans United course which aids veterans with their Core aims of the workshop is to understand how EFDN can compliment and wellbeing and lifestyle choices. The course is for those who are struggling with their supplement different organisations with the view of fulfilling its objectives of its mental health, addictions, social isolation and teaches the attendees to address any members and partnership organisations. negative attitudes they may have and show them how their actions affects not only them but their families and friends also. Another element of the workshop will guide conversations on multiple partnership working based on current issue the sector is now facing to address. Participants get the opportunity talk about these issues among peers in a safe environment before channelling their energy into exercise through football coaching which will see them learn the skills to sit a SFA Level 1 coaching certificate. Gary Gibson Senior Community Executive has worked within community football at Rangers for 9 years and has a huge range of experience in project planning, implementation and management. He has excellent relationships within the industry with funders, service providers, charities, local authorities, schools and colleges.

32 33 EPMIMT DISCUSSION PANEL

Cooperation in CSR Angus Martin EPMIMT in European club Football

Tony Higgins FIFPRO A European Effective Practice Model and Impact Measurement Tool for sport-inspired Social EFDN brings together 4 Network members Inclusion Projects (EPMIMT) is an Erasmus+ funded project which is being co-ordinated by together to discuss the benefits of EFDN Exchange The English Football League Trust, the project is studying various models of sport-inspired Programmes. social inclusion projects from a variety of European settings, further testing out the best models and at the same time develop an impact measurement tool that allows sports organi- The panel will discuss how organisations can sations to better understand the value of the work they are doing in the social inclusion field. cooperate better in the future to enhance the social impact of the community and social responsibility Besides The English Football League Trust the other partners on the project are the European activities of clubs, player associations, Leagues and Football for Development Network (representing the Netherlands), the Football Association governing bodies. of Ireland, the Scottish Football League Trust, Bundesliga Stiftung from Germany, the Fundacion del Futbol Profesional from Spain and the Lithuanian club, Gargzdu Futbolas. The panel starts with the presentation of the LOUKAS ANASTASIADIS outcomes of the workshop earlier today. Our Host SD EUROPE The project objectives are influenced by the guiding principles of the EU Work Plan on Sport will interview our panel guest to understand the view to ensure a cooperative and concerted approach among project partners from six EU Member of the different organisations on Community and States in order to deliver added value in the field of sport at EU level; address the transnational Social Responsibility in European Football and how challenges faced by organisations seeking to deliver sport-inspired social inclusion programmes their organisation can contribute to an international using a coordinated EU approach; use the power of sport (and football in particular) to cooperation between different organisations. give impetus and prominence to the Commission’s work in this field and to provide clear and measurable evidence that can contribute towards future European policies in the field of sport. We will be joined by Patrick Gasser UEFA, Hubert Rovers EFDN, Nicky Reid SPFL Trust, Tony Higgins The EFDN Street League Programme has been chosen to be subject to this research and FIFPro & Loukas Anastasiadis Supporters Direct. evaluation project. The Street League Programme has already started and is organised in five countries. The organisations need to maintain comprehensive records of attendance, NiCKY Reid achievements and points scored related to programme activity. This will ensure that the SPFL Trust Programme can be improved at the end of the pilot period according to ‘what works’ best across the five delivery sites.

All projects are provided with a license to use an adapted version of the Views impact reporting platform1 and associated training to enable them to record Staff, Volunteer, Parent and Participant Attendance at All Sessions and events; Match Scores, Points Awarded and Deducted and Case Studies and Multi Media Evidence of the Achievement of Participants. PATRICK GASSER HUBERT ROVERS UEFA EFDN

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