International Journal of Academic Research ISSN: 2348-7666; Vol.3, Issue-1(2), January, 2016 Impact Factor: 3.075; Email:
[email protected] Dr. E.Apparao, Professor, Department of Management Studies, Rajiv Gandhi Institute of Management and Science, Atchempeta, Kakinada-533005 Vinay Chaitanya Ganta, Senior Research Fellow (Ph.D), Department of Commerce and Management Studies, Andhra University, Visakhapatnam – 530003 Dr. N. Kishore babu , Professor, Department of Commerce and Management Studies, Andhra University, Visakhapatnam – 530003 exploitation of land-intensive natural resources such as agriculture and Rural development is the forestry. However, changes in global process of improving the quality of life production networks and increased and economic well-being of people living urbanization have changed the character in relatively isolated and sparsely of rural areas. Increasingly tourism, populated areas. Rural Development is a niche manufacturers, and recreation have process of change, by which the efforts of replaced resource extraction and the people themselves are united, those of agriculture as dominant economic government authorities to improve their drivers. The need for rural communities economic, social and cultural conditions to approach development from a wider of communities in to the life of the nation perspective has created more focus on a and to enable them to contribute fully to broad range of development goals rather national programme.Rural development than merely creating incentive for has traditionally centered on the International Journal of Academic Research ISSN: 2348-7666; Vol.3, Issue-1(2), January, 2016 Impact Factor: 3.075; Email:
[email protected] agricultural or resource based businesses. state Governments for poverty reduction, Education, entrepreneurship, physical employment generation, rural infrastructure, and social infrastructure infrastructure habitant development, all play an important role in developing provision of basic minimum services.