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Public Accountability Statement Public Accountability Statement Great-West Life | London Life | Canada Life 2009 Building STRONGER COMMUNITIES TOGETHER™ Show of support at CancerCare Manitoba’s Challenge for Life, June 13, 2009. See page 10. Building STRONGER COMMUNITIES TOGETHER™ 2009 Public Accountability Statement tabLE OF COntents Corporate profile 2 Building stronger communities in challenging times 3 Stronger Communities Together 4 At a glance: 2009 Highlights 5 Major highlights of 2009 6 Supporting literacy: building stronger, more inclusive communities 7 Healthy returns: connecting for personal, environmental wellness 10 Knowledge into action: equipping Canada’s employers with information, tools and strategies to address workplace mental health 16 Turning challenges into opportunities: making a difference through our caring and commitment 20 Building capacity: helping caring organizations stay fluid, flexible and well positioned to deliver on their missions 28 Ongoing areas of focus 30 Evolving for long-term gains in health and wellness: sustaining relationships, promoting a transfer of knowledge 31 Responding to changing needs in education: broadening support to help Canadians make the most of opportunities 32 Nurturing creative instincts: bringing the benefits of the arts to disadvantaged youth 34 Campaigning to address social needs: stepping up with enthusiasm for United Way 35 Reaching home: fostering inclusiveness and greater opportunity in our communities 37 Committed to excellence 39 Employment in Canada 2009 40 A vibrant work environment 40 Employee health and wellness 40 Education and professional development 41 Business practices and procedures 42 Reducing our environmental footprint 43 Helping investors take advantage of socially responsible investing 45 Contributing to the economy 46 Appendix 47 Corporate profile This report is the consolidated Great-West Life public accountability statement Founded in Winnipeg in 1891, Great-West Life is a leading Canadian insurer, with interests in the for The Great-West Life life and health insurance, investment, retirement savings and reinsurance businesses, primarily Assurance Company, London Life in Canada and Europe. In Canada, Great-West Life and its subsidiaries, London Life and Insurance Company, Canada Life Canada Life, offer a broad portfolio of financial and benefit plan solutions and serve the Financial Corporation and financial security needs of more than 12 million people. The Canada Life Assurance London Life Company in Canada. Founded in London, Ontario, in 1874, London Life offers financial security advice and planning through its more than 3,200-member Freedom 55 Financial™ division. Freedom 55 Financial offers London Life’s own brand of savings and investments, retirement income, life insurance and mortgage products. Canada Life Founded in 1847, Canada Life was Canada’s first domestic life insurance company. Today, Canada Life offers Canadians a broad range of insurance and wealth management products and services for individuals, families and business owners from coast to coast. In Europe, Canada Life provides insurance and wealth management products and services in the United Kingdom, Isle of Man, Ireland and Germany. The companies are members of the Power Financial Corporation group of companies. Great-West Lifeco Inc. As an Imagine Caring Company supporting the principles of The Great-West Life Assurance Company corporate citizenship and benchmarks for community investment established by London Life Insurance Company The Canada Life Assurance Company Imagine Canada, we donate a minimum of one per cent of average pre-tax profits to non-profit, charitable and community organizations each year. 2 CORPOrate PROFILE Building stronger communities in challenging times Responsibility, relationship-building and sustainability key in 2009 Allen Loney n the year since we published our 2008 Public Accountability IStatement, the downturn in the world economy has challenged organizations from a business perspective, as well as their commitment to the community as a whole. At Great-West Life, London Life and Canada Life, our comprehensive approach to building Stronger Communities Together™ – developed with long-term sustainability as its goal – served us well. It allowed us to strengthen our ties to the community during this difficult time. Our corporate citizenship program continues to prove itself an effective tool to help facilitate strong links with – and between – non-profit, charitable and community organizations. It is the strategic framework through which we help people and organizations to collaborate, share knowledge and best practices, and build their collective capacity to address issues of concern to Canadians. It is also the means through which we contributed $12.8 million in funding to non-profit, charitable and community organizations that share our goal of building stronger communities. Coast to coast, our staff and distribution associates are at the heart of our success. Their empathy, leadership and resourcefulness embody our commitment to responsible corporate citizenship. This report is a tribute to their efforts. Allen Loney President and Chief Executive Officer buILDIng stROnger COMMunITIes TOgether 3 Stronger Communities Together The Key to Giving he operational framework behind our goal of building Stronger TCommunities Together is the Key to Giving™ – the national corporate citizenship program of Great-West Life, London Life and Canada Life. Through the Key to Giving, we contribute to non-profit, charitable and community organizations across the country focusing on health and wellness, education, social services, arts and culture and civic initiatives. The program also supports the volunteer involvement of staff and distribution associates in their efforts to help meet the needs of the communities in which they live and work. As important components of the Key to Giving, our Community Partners™ and Community Builders™ programs provide corporate financial contributions directly to the qualifying organizations with which our staff and distribution associates are actively involved. Community Partners The Community Partners program supports our field offices and distribution associates across Canada working with non-profit, charitable and community organizations in their communities. Our Community Partners Planning Kit guides them through the annual process so that community engagement becomes part of their planning and ongoing operations. Reflecting our belief that the personal commitment of individuals is at least as important as financial donations, theCommunity Partners program advocates developing and sustaining long-term relationships between our people and the causes that matter to them and their communities. The program also supports the collective generosity and efforts of field offices and distribution associates who organize corporate teams to participate in community-based fundraising events. Community Builders Through our Community Builders program, we support staff in our major centres who volunteer their time, expertise and leadership in their communities. Staff performing head office functions in Winnipeg, London, Toronto, Regina and Montreal are eligible to apply for a Volunteer Recognition Grant for their chosen charity. Through Community Builders, we also recognize the collective generosity and efforts of staff who organize corporate teams to participate in community-based fundraising events. Like the organizations we support, the Key to Giving continues to evolve to anticipate and meet emerging needs within its broad framework for community engagement. For more information on our corporate giving policy, visit us online at www.greatwestlife.com, www.londonlife.com or www.canadalife.com. 4 StrOnger COMMunITIes TOgether At a glance: 2009 Highlights Taking participants through some of Winnipeg’s most beautiful neighbourhoods, CancerCare Manitoba’s Challenge for Life begins and ends $12.8 million contributed directly to non-profit, charitable and in the city’s Assiniboine Park. community organizations across Canada. 835 community-focused organizations supported. 134 field offices participated in theCommunity Partners program. $577,000 raised by 81 corporate teams working together through the Community Builders and Community Partners programs. 1,077 community-based initiatives undertaken to build stronger communities together. Focus of Support in 2009 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Arts & Culture Arts & Culture 11% Civic Activities 19.5% Education 17.9% Health & Wellness 33.1% Social Services 18.5% Distribution of Support in 2009 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2.8% Atlantic National 23.9% Western 12.5% Manitoba 18.3% Ontario 32.4% Quebec 10.1% AT A GLance 5 Major highlights of 2009 Strong relationships and people at the core of corporate citizenship Community building took many faces in 2009. From left: MS Walk for Multiple Sclerosis Society of Canada in Owen Sound; Support for Yonge Street Mission in Toronto; Promoting sustainable and affordable housing with Habitat for Humanity Canada in Victoria. he complex socio-economic issues in our communities can seem Tdaunting. Through collective knowledge, co-operation and genuine regard and respect for one another, productive action can emerge – even in challenging times. We took action in 2009 by exploring how as a responsible corporation, we can best facilitate solutions, and equip our staff and distribution associates with the tools and the encouragement to help support the causes
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