Leading by Example

2008 Public Accountability Statement

Great-West Life | London Life | Canada Life

Leading by example

Y032 Pas_Eng.kpcs4.indd 01 21/04/09 3:00 PM Leading by example

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 0022 221/04/091/04/09 33:00:00 PPMM 2008 Public Accountability Statement Table of Contents

Corporate proﬁ le ...... 2 Leading by example ...... 3 Stronger Communities Together ...... 4 At a glance: 2008 Highlights ...... 5

Major highlights of 2008 ...... 6 Lifting the veil on mental health ...... 6 Case Study: Helping employers safeguard mental health in the workplace ...... 8 Innovative, inclusive approaches to education ...... 10 A compassionate response during a challenging holiday season ...... 13 Supporting greener communities ...... 13 Special events, special people ...... 14 Teaming up for stronger communities ...... 14 Case Study: People, planning and purpose ...... 16

Ongoing areas of focus ...... 19 Supporting practical paths to improved health and wellness ...... 19 Sharing insights, knowledge and expertise ...... 19 Children’s health and rehabilitation ...... 21 A proactive approach to wellness ...... 21 Building community connections and commitment ...... 22 A responsive approach to unique social needs...... 26 Nourishing the roots of our culture ...... 26 Case Study: Pulling together, coast to coast for United Way ...... 30

Committed to excellence ...... 32 Employment in Canada 2008 ...... 32 A vibrant work environment ...... 33 Employee health and wellness ...... 33 Education and professional development ...... 33 Policies, guidelines, practices and standards ...... 33 Reducing our environmental footprint ...... 34 Responsible investment practices ...... 35 Case Study: Exploring new frontiers in sustainability ...... 36 Contributing to the economy ...... 38

Appendix...... 39

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 0033 221/04/091/04/09 33:00:00 PPMM Corporate proﬁ le

Great-West Life is a leading Canadian insurer, with interests in the life and health insurance, investment, retirement savings and reinsurance businesses, primarily in Canada and Europe.

In Canada, Great-West Life and its subsidiaries, London Life and Canada Life, offer a broad portfolio of fi nancial and benefi t plan solutions and serve the fi nancial security needs of more than 12 million people.

Great-West Life’s products include a wide range of investment, retirement savings and income plans, as well as life, disability, critical illness and health insurance for individuals and families. These products and services are distributed through a diverse network: ﬁ nancial security advisors and brokers associated with Great-West Life; ﬁ nancial security advisors associated with London Life’s Freedom 55 Financial™ division and the Wealth & Estate Planning Group; and advisors, managing general agencies and national accounts associated with Canada Life.

For large and small businesses and organizations, Great-West Life offers a variety of benefi t plan solutions featuring options such as group life, healthcare, dentalcare, wellness and group disability, critical illness and international benefi ts plans, plus convenient online services. We also offer group retirement and savings plans that are tailored to the unique needs of businesses and organizations. We distribute these products and services through fi nancial security advisors associated with our companies, as well as independent advisors, brokers and consultants.

Great-West Life has operations in the United Kingdom, Isle of Man, Ireland and Germany through Canada Life. The Company participates in international reinsurance markets through Canada Life Reinsurance and London Reinsurance Group, providing life and property and casualty reinsurance in the United States and in international markets.

Great-West Life has more than $162 billion* in assets under administration and is a subsidiary of Great-West Lifeco Inc., a member of the Power Financial Corporation group of companies.

* as of December 31, 2008

This report is the consolidated public accountability statement for The Great-West Life Assurance Company, London Life Insurance Company, Canada Life Financial Corporation and The Canada Life Assurance Company operations in Canada. 2 CORPORATE PROFILE

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2 221/04/091/04/09 33:00:00 PPMM Leading by example

Our commitment to building Stronger Communities Together™

Accountability is a key element of our ongoing efforts to meet the expectations of our clients and to strengthen the communities where we live and work.

As an organization, we have developed standards of conduct and an ethical approach to all we do. We strive to create a vibrant work environment in which our staff can develop to their fullest potential. And we work hard to minimize our environmental footprint by continuing to embrace new and sustainable approaches to business.

In communities large and small throughout Canada, our approach to corporate citizenship, The Key to Giving™, continues to be an effective and recognized tool for facilitating strong links with – and between – non-proﬁ t, charitable and community organizations sharing our goal of building Stronger Communities Together™.

The fact that contributions made through The Key to Giving in 2008 totaled more than $12.3 million tells only part of the story. As many community organizations have discovered, The Key to Giving offers more than funding. It is the strategic framework through which we help people and organizations collaborate, share knowledge and best practices, and build their collective capacity to address issues of concern to Canadians.

The Key to Giving is also the means through which we support our staff and ﬁ nancial security advisors in their efforts to help identify and address needs in their communities across Canada – something at which they once again excelled in 2008. Through their energy, commitment, creative leadership and resourcefulness they found many ways to help us lead by example in making a positive and lasting impact in our communities.

Allen Loney President and Chief Executive Ofﬁ cer

As an Imagine Caring Company supporting the principles of corporate citizenship and benchmarks for community investment established by Imagine Canada, we donate a minimum of one per cent of average pre-tax proﬁ ts to non-proﬁ t, charitable and community organizations each year.

LEADING BY EXAMPLE 3

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3 221/04/091/04/09 33:00:00 PPMM Stronger Communities Together

The Key to Giving

The operational framework behind our goal of building Stronger Communities Together is The Key to Giving – the national corporate citizenship program of Great-West Life, London Life and Canada Life. Through The Key to Giving, we contribute to non-proﬁ t, charitable and community organizations across the country focusing on health and wellness, education, social services, arts and culture and civic initiatives. The Key to Giving program also supports the volunteer involvement of staff and ﬁ nancial security advisors in their efforts to help meet the needs of the communities in which they live and work.

As important components of The Key to Giving, our Community Partners™ and Community Builders™ programs provide corporate ﬁ nancial contributions directly to the qualifying organizations with which our staff and ﬁ nancial security advisors are actively involved. Community Partners

The Community Partners™ program supports our fi eld offi ces and fi nancial security advisors across Canada working with non-profi t, charitable and community organizations in their communities. Our Community Partners Planning Kit guides them through the annual process so that community engagement becomes part of their planning and ongoing operations. Refl ecting our belief that the personal commitment of individuals is at least as important as dollars, the Community Partners™ program advocates developing and sustaining long-term relationships between our people and the causes that matter to them and their communities. Community Builders

Through our Community Builders™ program, we support staff in our major centres who volunteer their time, expertise and leadership in their communities. Staff performing head ofﬁ ce functions in Winnipeg, London, Toronto, Regina and Montreal are eligible to apply for a Volunteer Recognition Grant for their chosen charity. Through Community Builders, we also recognize the collective generosity and efforts of staff who organize corporate teams to participate in community-based fundraising events.

Like the organizations we support, The Key to Giving continues to evolve to anticipate and meet emerging needs. For more information on our corporate giving policy, visit us online at www.greatwestlife.com, www.londonlife.com or www.canadalife.com.

4 THE KEY TO GIVING

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4 21/21/04/0904/09 3:3:0000 PPMM At a glance: 2008 Highlights

870 community-focused organizations supported in 150 communities

69 scholarships and bursary funds

$550,000+ raised by 75 corporate teams working together to build stronger communities through the Community Builders and Community Partners programs

In 2008, we contributed over $12.3 million directly to non-proﬁ t, charitable and community organizations across Canada.

Focus of Support in 2008 Distribution of Support in 2008

Arts & Culture Education 12.3% 17.2% National Ontario 22.7% 31.6%

Civic Activities 22.1% Manitoba Health & 18.9% Wellness 28.3% Western 13.1% Social Atlantic Quebec 3.4% Services 10.3% 20.1%

THE KEY TO GIVING 5

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 5 221/04/091/04/09 33:00:00 PPMM Major highlights of 2008

A collaborative approach to addressing complex issues

Poet John Donne observed that no man is an island. Others have said that “we’re all in this together.” • Lifting the veil on mental health They’re all correct, especially when it comes to ﬁ nding strategies and solutions to help address the often complex challenges we face in our communities, our nation and as a • Case Study: Helping society. No one individual or organization has all the answers and no matter how well employers safeguard intentioned, funding alone isn’t the answer. mental health in the We’ve long believed that shared challenges call for an issues-focused, collaborative workplace approach aimed at optimizing the power of people, organizations, and collective resources to work together toward common goals. • Innovative, inclusive approaches to education

• A compassionate response during a challenging holiday season

• Special events, special people

• Teaming up for stronger communities

• Case Study: People, planning and purpose

Lifting the veil on mental health

There was a time when the terms “mental health issues” and “stigma” were nearly synonymous. And while society hasn’t overcome that mindset, employers are beginning to recognize that addressing mental health in the workplace is critically important.

Consider the following data available through the Great-West Life Centre for Mental Health in the Workplace (www.gwlcentreformentalhealth.com). According to sources referenced on the website:

• Calculations, which include indirect costs, suggest that upwards of $30 billion is lost to the Canadian economy each year due to mental health and addiction issues.

• Mental health disorders in the workplace cost Canadian companies nearly 14% of their net annual proﬁ ts and up to $16 billion annually.

6 MAJOR HIGHLIGHTS OF 2008

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 6 221/04/091/04/09 33:00:00 PPMM • Depression will rank second only to heart disease as the gap that led us to fund the development and delivery, in 2008, leading cause of disability worldwide by the year 2020. of the workshop Advanced Strategies: Working through the tough stuff. Offered by the Canadian Mental Health • The costs for providing mental health-related Association (CMHA) and delivered by Mental Health Works, accommodations are fairly low, with most costs well the workshop was developed as a means of sharing expertise under $500 per person per year. that assists supervisors in more effectively managing the • A small investment in mental health can result in a performance of employees who may be experiencing mental potential savings of up to $10,000 per affected employee health issues in the workplace. per year in the cost of prescription drugs, sick leave and Since 2003, we’ve actively supported the Global Business average wage replacement. and Economic Roundtable on Addiction and Mental • Early detection and treatment may reduce the likelihood Health. The Roundtable, an organization widely recognized that the mental health issue becomes chronic. for the excellence of its leadership, advocacy and policy development efforts, marked its tenth and fi nal year in • Studies have shown that only 30% of people with 2008. We were proud to continue our support for various depression seek help, partly because of the stigma of initiatives, including the future development of a 10-year mental illness that still exists and partly because they history of the Roundtable’s activities as well as sponsorship do not know they have depression. of its fourth annual U.S./Canada Forum on Mental Health We believe Canadians share our concerns about mental and Productivity. health. In 2008, we pressed forward with our efforts to The Great-West Life Innovation Fund Award helped the support a wide range of initiatives contributing not only to a Foundation of the Canadian Psychiatric Association greater understanding of mental health in the workplace, but encourage psychiatrists and their associates to share to practical approaches for improving mental well-being. practices and approaches aimed at improving patients’ The roots of these efforts run deep and are based on direct ability to successfully return to work. The Innovation Fund research fi ndings. For instance, in 2007, we commissioned provided grants necessary to facilitate and validate innovative the largest-ever study of Canadian workplace mental health approaches to therapy, healthy interactions within the and depression. Conducted by Ipsos Reid, the survey workplace and relapse prevention. Relatively modest by indicated (among its many fi ndings) that only 18 per cent of design, the awards are expected to be highly effective for managers have received training for assisting employees with moving theories and practices quickly towards evidence- mental health issues. It was the identifi cation of that training based fi ndings that can be adopted, shared and applied.

“ Providing practical strategies and resources for Canadian employers is best served by the collective knowledge, skills and experience of many organizations and individuals. Great-West Life acts as a catalyst for this through the Great-West Life Centre for Mental Health in the Workplace by funding research, initiatives and the creation of tools, resources and information.” Mary Ann Baynton, Program Director Great-West Life Centre for Mental Health in the Workplace

MAJOR HIGHLIGHTS OF 2008 7

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 7 221/04/091/04/09 33:00:00 PPMM Helping employers safeguard CASE STUDY mental health in the workplace

ccupational health and safety – which, for more Othan 150 years has been largely concerned with physical health and safety – is poised to become a more complex issue for Canadian employers as mental health matters emerge as ethical and legal issues.

8 MAJOR HIGHLIGHTS OF 2008

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 8 221/04/091/04/09 33:00:00 PPMM “The writing is on the wall,” says Dr. Martin Shain, Doctor Guarding Minds @ Work offers employers a comprehensive of Law, professor with the Department of Public Health process for the promotion and protection of psychological Sciences in the Faculty of Medicine at the University of health at work.” Toronto and Adjunct Professor with the Consortium for Representing a progressive approach to applied research, Organizational Mental Healthcare (COMH)1, a collective GM@W ﬁ lls a gap for employers who recognize the of mental health researchers, consultants and practitioners importance of workplace health to their organizations, but with experience working with a range of public and private who have been unsure how best to proceed with a workable sector organizations. “A psychologically safe workplace plan for assessment and action. For these employers, GM@W can be based on principles of occupational health and currently offers three workplace assessment resources: safety legislation, employment standards legislation, the an organizational audit, an initial scan of the workplace employment contract, collective bargaining law, the law of that provides an indication of key areas of risk, and a torts or all of the above in different ways. Employers are comprehensive survey in which employees provide feedback well advised to investigate whether they are meeting their on 12 key components of their workplace, such as work/ obligations.” life balance and workload management. In addition to the There’s a new resource on the horizon to help them do assessment resources, GM@W provides employers with a just that. Guarding Minds @ Work (GM@W) will help framework for identifying and prioritizing areas for action employers assess the psychological health of their workplace across these 12 key psychosocial risk domains, and also and workforce in an evidence-based and cost-effective provides an evaluation framework that can help employers manner. GM@W is being developed by COMH. It has been know whether actions they have taken have been effective. commissioned by the Great-West Life Centre for Mental Together, these user-friendly resources represent a valuable Health in the Workplace and is funded by Great-West Life. new tool and processes backed by current research that The groundbreaking resources developed through GM@W helps employers address the mental health needs of reﬂ ect a made-in-Canada approach to addressing mental their organization. GM@W is designed to evolve as new health in the workplace and will be freely available through research, workplace needs and regulatory mandates emerge. the Centre to all interested parties. Organizations that participate will have the ability to use this As Dr. Joti Samra, a clinical psychologist, Adjunct Professor tool online, on DVD or in print. and Research Scientist with COMH explains, “Most Guarding Minds @ Work was launched April 20 – 22, 2009 employers likely recognize that a psychologically healthier at the Health & Safety Canada 2009 – Industrial Accident workplace can improve their bottom line, but they may lack Prevention Association (IAPA) Conference in Toronto. the time or the knowledge to make it happen effectively.

Guarding Minds @ Work (GM@W) is an emerging resource that helps employers, large and small, to assess the psychological health of their workplace and workforce in an evidence-based and cost-effective manner. Drawing on their wide range of professional expertise in the ﬁ elds of psychological health and safety, occupational health, clinical psychology and law, Drs. Dan Bilsker, Joti Samra, Martin Shain, and Merv Gilbert, have created a comprehensive process for the promotion, integration, efﬁ cacy and protection of psychological health at work. For more information about GM@W, visit www.guardingmindsatwork.ca.

1 COMH is a research centre within the Faculty of Health Sciences at Simon Fraser University.

MAJOR HIGHLIGHTS OF 2008 9

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 9 221/04/091/04/09 33:00:00 PPMM Major highlights of 2008

Innovative, inclusive approaches The National Aboriginal Achievement Foundation to education (NAAF) is devoted to excellence and to providing the tools necessary for Aboriginal youth to achieve brighter futures. Few dispute that a quality education is the key to a That’s a vision we take pride in supporting. Since 1994, we’ve multitude of personal and vocational rewards. In a nation worked with NAAF as a sponsor of its National Aboriginal as prosperous as Canada, education has become something Achievement Awards program and in the development of almost taken for granted. However, it takes vision and post-secondary scholarships and other initiatives. commitment to help ensure that education remains In 2008, we worked with NAAF to fi ll a gap in bursary accessible and inclusive. programs that support academic upgrading, post-secondary We are proud to support a wide range of organizations and preparation, or enrollment in post-secondary studies or initiatives that swing the doors of the classroom open to a training and development programs. The result is a bursary broad spectrum of Canadians from all cultural, social and assistance program that moves beyond many industry- and economic backgrounds. region-specifi c bursaries currently available and responds to the unique needs of individual students on a broader basis. In November, we announced a $100,000 contribution to Offi cially announced by NAAF in January 2009, the program the Regina Early Learning Centre, a child and family will help 10-20 Aboriginal students each year pursue their development centre working co-operatively with low academic and vocational goals. income families to provide programs that foster healthy development of children from prenatal to fi ve years of age. Our relationship with the Neil Squire Society – a national The contribution to the Centre’s $1.5 million Small Hands organization committed to providing education, technology – Big Dreams capital campaign will help the organization and career development for people with physical disabilities purchase and renovate the building that houses the majority – began in 1992. Our contribution to the Society’s Inclusive of its programs. These renowned programs – which include Distance Learning for People with Disabilities initiative family literacy programs, a women’s support group, helps the Society deliver a unique program of distance parenting programs and more – actively involve parents in learning and employment education to individuals living their children’s early development and education, connect in areas where existing programs do not accommodate home life and school and provide parents with opportunities their needs. The program is one of many ways the Society to better fulfi ll their role. is working to help its clients overcome barriers associated with ability and geography so that they can live more fully independent lives.

In Nova Scotia, an innovative new adult literacy program will soon be underway at Summer Street Industries with our support. The two-year Literacy Project will make extensive use of adaptive computer software for speech-to-text conversion, reading, writing and learning to enhance the literacy skills of intellectually disabled adults. Their participation in the project will allow them to explore avenues for fulﬁ lling their potential and more fully participating in society.

Our contribution to Yonge Street Mission’s capital campaign is making a difference for an organization that, for more than a century, has been serving people living in poverty in downtown Toronto. The Mission provides programs that include a food bank, computer and employment training, pre-school classes and healthcare services. A community investment toward the Regina Early Learning Centre’s Small Hands – Big Dreams capital campaign will help the Centre purchase and renovate the building that houses most of its programs. Reaching that goal means more children are off to a stronger start in life.

10 MAJOR HIGHLIGHTS OF 2008

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1100 221/04/091/04/09 33:00:00 PPMM Through our contribution to its Mission in Motion been held. Many community organizations now rely on the campaign, the organization is creating an education centre conference to plan their programs, and forge partnerships to provide front-line staff with intensive training in areas and new ideas. We plan to extend our relationship with that include urban sociology, the psychological dynamics of Frontier College in 2009 by acting as presenting sponsor of long-term poverty, crisis intervention and leadership skills. a fresh new concept for its annual fundraising event: literacy debates. For added relevancy, the debate topic will examine Like London’s Western Area Youth Services (WAYS), the timely issue of literacy in the context of the current we believe that troubled youth needn’t remain so. The Canadian economy. organization, which provides residential care, youth justice services, foster care and community services for at-risk Many of today’s students are looking for the opportunity to children, youth and their families in Southwestern Ontario, add a practical, “real world” component to their academic or has developed a Youth Scholarship Program that helps technical education by taking advantage of work placement its former residents become more productive adults. Our and internship opportunities. As in years past, we worked contribution to the program provides eligible students with with leading centres of learning throughout Canada to help scholarships to a Canadian college, university or program expand access to these types of opportunities, to the benefi t that provides a diploma, degree or accreditation. Short-term of students, employers and the community. or non-traditional courses are also considered. We are pleased to help support eligible students furthering Literacy and education go hand in hand. Over the years, their education at the Saskatchewan Institute of Applied we’ve worked with a number of community organizations Science and Technology (SIAST), Saskatchewan’s primary dedicated to helping Canadians achieve higher degrees of public institution for skills training and technical education. literacy. One of those organizations is Frontier College, a Our funding of eight SIAST Centennial Merit Scholarships Canada-wide, volunteer-based literacy organization that’s (matched by the Saskatchewan government) and six bursary been working to achieve literacy for all since 1899. In 2008, funds provides fi nancial assistance to eligible students we were once again proud sponsors of its Connecting eager to develop and contribute their knowledge and skills. Communities Conferences. Facilitated by Frontier Several of the scholarships include the potential for work College and held in locations throughout the country, the placement at Canada Life or at a local non-profi t, charitable conferences and workshops brought literacy professionals or community organization. and volunteers together for training, professional Hands-on work experience at London Life is also a key development and networking. Conference participation benefi t for students whose high academic performance and has increased in each of the fi ve years in which they’ve leadership skills are recognized through the new London Life Actuarial Career Scholarships at the University of Western Ontario. The two- and three-year continuing awards are open to qualifying students enrolled in the University’s Department of Statistical and Actuarial Sciences. Summer work placements with London Life serve to build on the skills and knowledge students have gained in the classroom.

At Haskayne School of Business at the University of Calgary, the Great-West Life, London Life and Canada Life Faculty Fellow in Personal Financial Planning supports the recruitment of a leading expert to maintain and expand the School’s level of excellence. It also assists with the acquisition of additional resources and related faculty research activities to ensure currency in advances and research in the fi eld. The Faculty Fellow will be complemented by a new scholarship, to be awarded for the The Neil Squire Society has developed a strong partnership fi rst time in the 2009/2010 academic year, relating to the with the Penticton Indian Band, delivering its Employ-Ability program via distance learning to the Band’s Footprints Centre. study of personal fi nancial planning. Serving more than 135 people over the past three years, the program has helped well over half of the participants to gain new employment, take on volunteer positions or successfully return to work.

MAJOR HIGHLIGHTS OF 2008 11

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1111 221/04/091/04/09 33:00:00 PPMM SUCCESSFUL FUTURES UNDER CONSTRUCTION: McFeetors Hall: Great-West Life Student Residence takes shape at University of Winnipeg

2008 proved to be a momentous year in our decades-long association with The University of Winnipeg.

In May, University of Winnipeg alumnus and Great-West Lifeco Inc. Chairman of the Board, Raymond McFeetors, embraced the University’s vision for a greater downtown campus by making a personal gift of $1.67 million that helped launch the development of an innovative, mixed-use student housing complex. Great-West Life committed a further $1 million to the project. The new student facility, to be named McFeetors Hall: Great-West Life Student Residence, is currently under construction. Using high environmental standards, the building is designed to accommodate a variety of housing types including dormitory style rooms for University of Winnipeg students as well as several townhouse apartment suites and a daycare centre for community members who are raising children while attending any educational institution in Winnipeg.

In announcing his gift, Raymond McFeetors said, “I’ve always believed that universities are about far more than mortar and mortar boards. They play an essential role in preparing youth for the challenges and opportunities life throws their way. There’s no doubt that The University of Winnipeg makes an enormous contribution to the life of this city and to Great-West Lifeco Chairman of the Board Raymond McFeetors was at the the province. The unique features of this complex controls of a backhoe as construction began in July on an innovative new student resident complex for his alma mater, The University of Winnipeg. will contribute beyond the University’s students, Photo: Kelly Morton to contribute to the enhancement and community development of the inner city and its needs.”

The University of Winnipeg was also the venue for the second year of the Bachelor of Arts, Applied Management Studies (Great-West Life) Student Scholarship Program. The program attracts highly- motivated students interested in augmenting their university education with a career at Great-West. The program combines academic study with applied business education gained through summer employment and internship, all leading to a career path in the company’s Group Insurance Division. The scholarship covers full tuition with provision for textbooks and a laptop computer. Artist’s conception of student residence. McFeetors Hall: Great-West Life Student Residence is funded in part by a $1.67 million personal gift from Mr. McFeetors and a $1 million contribution from Great-West Life.

12 MAJOR HIGHLIGHTS OF 2008

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1122 221/04/091/04/09 33:00:00 PPMM Major highlights of 2008

(continued from page 11) A compassionate response during a The impetus for our contribution to food banks was an challenging holiday season extension of our ongoing relationship with Winnipeg Harvest. As David Northcott, Executive Coordinator of The volunteer spirit of our staff and fi nancial security Winnipeg Harvest explains, “Great-West Life, London advisors puts them in close touch with community Life and Canada Life have been long-time contributors to organizations, many of which, with the onset of the Winnipeg Harvest. Given the level of need in the community economic downturn in late 2008, were struggling to keep during the holiday season, we approached them with a pace with increased demand for their services. At a time special request for additional funding. They not only came when community needs were at their greatest, these through with additional funding for our organization organizations were fi nding it more diffi cult to raise the but initiated discussions and research on similar needs funds they required. With the holiday season approaching, across Canada. That ultimately led to a special donation we chose to make a special effort to respond to those needs of $100,000 to be distributed by Food Banks Canada to key with $100,000 contributions to The Salvation Army and food centres in need. It was an extremely timely contribution banks across Canada. given the added demand the economy was, and is continuing, to place on food banks across the country.”

(continued on page 14)

SUPPORTING GREENER COMMUNITIES

Canadians care about the environment, and so do we. of real estate suppliers, contractors and brokers in Toronto, In addition to our ongoing efforts to reduce our own Vancouver and Calgary). environmental footprint (see page 34), we also looked for “Our association with Habitat allows us to use the strength ways to add a green approach to a number of the community of our resources, network, culture and people to give back to initiatives which we support. the community,” says Paul Finkbeiner, President, GWL Realty In 2009, Habitat for Humanity Canada will ofﬁ cially launch Advisors Inc. “Over the years, we’ve worked to incorporate a its National Leadership Award in Sustainable and Affordable green component to the various home builds in which we’ve Home Building. The award, created in response to Habitat’s participated. Now, through our participation in the National vision for advancing standards for sustainable home building, Leadership Award in Sustainable and Affordable Home recognizes local leaders who support Habitat’s efforts and who Building, we can play a greater role in combining sustainable are working to increase awareness of the need for affordable home building with Habitat for Humanity’s well-earned housing and environmentally responsible design and reputation for promoting home ownership as a means to construction. Local Habitat afﬁ liates will nominate individual(s) breaking the cycle of poverty.” for their work and efforts in the area of sustainability and affordable home construction.

A single award recipient will be chosen by an expert panel of judges and Habitat for Humanity and acknowledged with a $25,000 donation to their local Habitat afﬁ liate for a sustainable build.

Our sponsorship of the award is especially signiﬁ cant for GWL Realty Advisors Inc., a subsidiary of Great-West that develops and manages real estate. Since 2004, GWL Realty Advisors has developed a strong relationship with Habitat by sponsoring the construction of eight town homes, by hosting build days A strong commitment to Habitat for Humanity included the and by donating funds ($740,000 through the combined participation of staff and ﬁ nancial security advisors in build days in Toronto, Vancouver, Edmonton, Regina and Calgary. A team generosity of The Key to Giving program and our network from GWL Realty Advisors Inc. put on their hard hats at the Vancouver build.

MAJOR HIGHLIGHTS OF 2008 13

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1133 221/04/091/04/09 33:00:00 PPMM Major highlights of 2008

(continued from page 13)

Our contribution to The Salvation Army was directed to the 2008 National Christmas Campaign, whose funds are used to continue the ﬁ ght against poverty in Canada during Christmas and throughout the year. Commissioner William Francis, Territorial Commander of The Salvation Army Canada and Bermuda, said that our contribution came at a time when the economy had softened and some businesses and individuals were considering cutting back on charitable giving.

“Their contribution recognizes that in these times, Canadians living in poverty or living paycheque to paycheque are relying on a spirit of giving that transcends recessionary concerns.” Featuring a bass fi shing derby and Hold’em poker, the inaugural For our part, we were pleased that the strength of our Reel & Deal tournament raised $83,000 for the Multiple Sclerosis companies and the empathy demonstrated by our Society of Canada. people enabled us to assist these front-line community organizations to help them keep pace with increased needs at a special time of year. transitional housing, meals, support and advocacy, hygiene facilities, training and more. Special events, special people “Homelessness is a serious problem from which many Lake Scugog near Port Perry, Ontario proved an ideal setting people choose to walk away or avert their eyes,” said Clegg. for a unique fi rst-time event in support of three York Region “Many see it as someone else’s problem, but thankfully, there chapters of the Multiple Sclerosis Society of Canada. The Reel are some who say, ‘Let’s see if we can help put an end to it.’” and Deal bass fi shing and Texas Hold’em poker tournament lured in more than 100 enthusiastic participants, raising Headlined by Canadian rock band Chilliwack, A Taste of $83,000 for the Society’s client services and research France attracted more than 500 participants and raised initiatives. $107,000. The event had special meaning for organizer David Teaming up for stronger communities Bergeron, Director, Leasing with GWL Realty Advisors. Our staff and fi nancial security advisors eagerly participated “My father was diagnosed with primary progressive MS 16 in a wide range of corporate team events in support of years ago. It’s a cruel disease and I knew this event would their favorite charities, raising more than $550,000 in 2008. be a great way to give something back to the MS Society, In recognition of their participation, and as part of our an organization that has helped my family. With so many Community Builders and Community Partners programs, contacts in the community, my colleagues and I were able we contributed up to $6,000 for each team’s fundraising to help stage a fun and highly successful event unique to the effort, totaling more than $332,000 in 2008. local community.” In Winnipeg, we were proud to be premier sponsor of the Along with the extraordinary involvement and leadership of inaugural Challenge for Life event in support of CancerCare David Bergeron and his GWL Realty Advisors colleagues in Manitoba Foundation. The event is a 20 kilometre walk organizing this event, a corporate contribution (included in designed to improve public health and increase awareness the fundraising total) was made through The Key to Giving. for all cancers, while raising funds for Manitobans and their families living with cancer. In addition to our sponsorship Sometimes, the opportunity to make a difference in the of the event, we also fi elded a strong team that raised more community is as simple as being aware of what’s happening than $22,315. around you.

That was the case for Canada Life Regional Marketing Consultant Daryl Clegg, who organized the A Taste of France fundraising dinner for Victoria’s Our Place Society, a not-for- proﬁ t organization that provides the city’s homeless with

14 MAJOR HIGHLIGHTS OF 2008

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1144 221/04/091/04/09 33:00:00 PPMM The battle against cancer also provided the impetus for our participation in the 2008 edition of the Winnipeg Relay for Life in support of the Canadian Cancer Society – Manitoba. The Great-West Life team took ﬁ rst place honours as leading corporate team fundraiser.

Our “Grateful Tread” team of caring cyclists in Manitoba took part in the 2008 Rona MS Bike Tour, raising more than $27,000 to support multiple sclerosis (MS) research and services for people and families affected by MS. The 30-member strong team demonstrated their commitment by “Biking to the Viking,” a scenic 60 kilometre route between Stonewall and Gimli, Manitoba.

In Regina, a dedicated team took part in the 12th Annual KidSport™ Fun & Fitness Corporate Challenge, helping to raise an event-record $80,000 for KidSport™ Saskatchewan. Funds raised assist children of families facing ﬁ nancial obstacles to participate in community sport programs. The Big smiles, healthy muscles and community spirit carried the day goal is to provide these children with the opportunity to learn at the 12th Annual KidSport™ Fun & Fitness Corporate Challenge the fundamentals of teamwork, dedication and responsibility in Regina. An event-record $80,000 was raised to help children of families facing ﬁ nancial obstacles participate in community sport through participation in sport. programs.

Team events in Toronto included the four-day 2008 Tour for Kids cycling tour supporting the Coast to Coast Against Cancer Foundation. Our team joined other dedicated participants in a 782 kilometre cycling tour raising funds for three camps for children with cancer: Camp Trillium, Camp Oochigeas and Camp Quality. Toronto was also home to the annual 18th Annual Canada Life CN Tower Climb for World Wildlife Fund Canada (WWF-Canada). A dozen climbers from London joined four dozen colleagues from Toronto, raising $15,300 to help the WWF ﬁ ght climate change.

2008 marked our ﬁ rst year of team participation in the Ride for Diabetes Research in support of the Juvenile Diabetes Research Foundation – Montreal. Our eight-member team took turns riding a stationary bike over the course of 40 minutes, raising more than $7,200. Not to be outdone, British London was the site of the 2008 Walk for ALS in support of the ALS Columbia-based teams from Freedom 55 Financial also Society – London Chapter. The event was part of a national series stepped forward to contribute to the ﬁ ght against juvenile of walks that had participants taking to the streets, pathways, sidewalks and parks across Canada to raise money for ALS research diabetes. Their participation in the Walk to Cure Diabetes and services to support those living with ALS. events in Kelowna, Vancouver, Fraser Valley and Vancouver Island, raised more than $22,000.

For a complete list of the corporate team events we supported in 2008, please see the appendix.

MAJOR HIGHLIGHTS OF 2008 15

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1155 221/04/091/04/09 33:00:00 PPMM People, planning and purpose CASE STUDY Community Partners program builds on its track record of community impact

(Clockwise from top left) MS Super Cities Walk for Multiple Sclerosis Society of Canada in Grande Prairie; Contribution to Kelowna Art Gallery; Charity Golf Tournament for Burin Peninsula Health Care Foundation in St. John’s; Dragon Boat Festival for St. Joseph’s Hospital Foundation in St. John.

With the support of the Community Partners program, fi eld offi ces and fi nancial security advisors across the country target their efforts toward a wide range of specifi c community needs.

ive them an inch, and they’ll go the extra mile. GIf there’s one thing we have learned about our fi eld offi ces and fi nancial security advisors, it’s that a little encouragement, planning assistance and support go a long, long way.

16 MAJOR HIGHLIGHTS OF 2008

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1166 221/04/091/04/09 33:00:00 PPMM About ﬁ ve years ago, we began placing more emphasis only from a business perspective, but in better identifying on building participation in the Community Partners the needs of our communities. Using the Community component of The Key to Giving program. What started out Partners Planning Kit, we’ve built a sustainable model as a modest push to generate greater interest in the program for community involvement that will continue even as became a major effort to keep pace with the response we our management team changes over time. Without it, we received. wouldn’t be anywhere near as successful as we have been.”

The results speak for themselves. Over the last fi ve years, the For Canada Life’s Lloyd Litke, Individual Sales Vice- Community Partners program – which supports our fi eld President, British Columbia, the Community Partners offi ces and fi nancial security advisors across Canada – has program represents an important and fl exible resource that become a signifi cant part of our commitment to corporate provides the expertise and funding necessary for building an giving. effective approach to building stronger communities.

Since 2003, it’s grown at an average annual rate of more than “The program isn’t restrictive. It allows us the fl exibility to 22 per cent and now accounts for a quarter of our overall develop and participate in projects we feel are best suited for community investment. Our fi eld staff and fi nancial security our communities,” he says. “For instance, we are involved advisors have really taken the goal of the program to heart. with a lawn bowling tournament supporting Kelowna Gospel Working to build stronger communities has become an Mission’s efforts to help the homeless. That’s an event that integral part of their defi nition of success. might not work in Toronto or Montreal, but which resonates in a community with a large number of retirees.” The Community Partners Planning Kit guides fi eld leadership through an effective planning process and The funding that fl ows from the Community Partners encourages them to make community engagement part of program to charities is equally important, Litke says. their ongoing operations. The guide helps them better target “Without it, we simply couldn’t have the impact we do. It their efforts to specifi c community needs. It also identifi es provides the fi nancial kickstart that allows us to nurture the best practices that channel the involvement of their people, natural interest our staff and advisors have in supporting clients and business associates toward community activities worthwhile projects of benefi t to our communities.” with a long-term, sustainable focus. Craig MacTavish, Regional Director of The Resource Freedom 55 Financial Regional Director James Orr is quick Centre for Great-West Life in Northern Ontario, says that to credit the Community Partners program for bringing Community Partners has been instrumental in developing greater clarity and direction to his team’s philanthropic a truly caring culture. efforts in the Montreal area. “Community involvement and a spirit of volunteerism has “Five years ago, our community efforts were well- become our norm, which is a real testimony to how well intentioned, but bordering on unco-ordinated,” he says. the Community Partners program works on both a local “Each of our initiatives was an island unto itself with and national basis,” he says. “The program allows us to no overall strategic focus or vision. Now we can refocus draw upon what’s been working in Toronto, Regina, Grande our efforts by starting with the basics: gaining a better Prairie or other centres across Canada. And it allows people understanding of what we are trying to achieve. From in those offi ces to learn from our successes here in Northern that, we are able to develop a comprehensive annual plan Ontario. There’s no question that the support we get from the for community involvement that provides an ongoing program has allowed us to have a greater impact in a larger framework that we can build upon.” number of communities in our part of the country while simultaneously contributing to the ‘big picture’ philanthropic Freedom 55 Financial Regional Director Greg Campbell calls goals of the entire organization.” the utility and impact of the planning process “remarkable.”

“Here in Saskatchewan, we’re trying to reach out to communities geographically dispersed over a large province. The framework, best practices and expertise available to us through Community Partners have helped us open doors not

MAJOR HIGHLIGHTS OF 2008 17

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1177 221/04/091/04/09 33:00:00 PPMM THE RESOURCE CENTRE, SOUTH SASKATCHEWAN WINS PHILANTHROPIC AWARDS

The Resource Centre for Great-West Life in South Their dedication has turned the Classic into one of The Key Saskatchewan is the proud recipient of Great-West Life’s to Giving’s fl agship charitable events. It is the benchmark Community Service Award recognizing outstanding against which similar tournaments are measured. community leadership. The offi ce was also honoured In addition to a commemorative plaque, winners of by the Association of Fundraising Professionals (AFP) Great-West’s Community Service Award receive a Regina chapter as its choice for outstanding corporate contribution of $10,000 to the charity of their choice. To philanthropist. no one’s surprise, Laube and his team opted to donate this The Resource Centre’s involvement in the community contribution directly to The Hospitals of Regina Foundation. includes what has, over the past 15 years, become its “The Classic and our other community endeavours are signature fundraising event: the Great-West Life Charity a refl ection of the pride Great-West Life, our staff and Golf Classic. A perennial favourite, the Classic has raised fi nancial security advisors have in this community,” more than $1.2 million for The Hospitals of Regina Laube said. Foundation, helping it establish healthcare centres of excellence throughout southern Saskatchewan.

The Classic is a “best practice” example of what The Key to Giving is all about: long-term commitment to the communities in which we live and work. It’s also a labour of love for Regional Director Grant Laube and his team.

The Great-West Life Charity Golf Classic has raised more than $1.2 million for The Hospitals of Regina Foundation since 1994, helping the Foundation establish healthcare centres of excellence throughout southern Saskatchewan. Proceeds of the 2008 tournament helped fund enhanced communications systems, equipment and training for Emergency Medical Services in Regina, including a new ambulance.

Staff and ﬁ nancial security advisors at The Resource Centre for Great-West Life in South Saskatchewan rally around the tournament every year as organizers, volunteers and participants. The ofﬁ ce received separate philanthropic and community awards from the Association of Fundraising Professionals (Regina chapter) and Great-West Life in 2008.

18 MAJOR HIGHLIGHTS OF 2008

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1188 221/04/091/04/09 33:00:00 PPMM Ongoing areas of focus

Working with, for and to the beneﬁ t of our communities

We continue to fi nd hundreds of ways of working toward our goal of building Stronger Communities Together. • Supporting practical With the enthusiastic participation and support of our staff and fi nancial security paths to improved advisors, and by consulting directly with caring non-profi t, charitable and community health and wellness organizations across the country, we continue to look for practical, effective, and collaborative ways to address issues of concern to Canadians. • Sharing insights, knowledge and Each year, our Public Accountability Statement gives us the opportunity to spotlight expertise a number of initiatives that, because they take place largely out of the public eye, aren’t widely known outside of the communities they serve. They are quietly effective, • Children’s health unobtrusively benefi cial. They speak to our long-held belief that all that’s truly necessary and rehabilitation is a focus on the issues and an earnest effort to build collaboration, marshal resources and harness the power of people committed to making a positive contribution to the • A proactive collective good. approach to Supporting practical paths to improved health and wellness wellness

As a leading provider of life and health insurance, we have a special interest in • Building community supporting innovative programs that offer practical paths to improved health and connections and wellness. Given that health is an issue that touches all Canadians, regardless of cultural, commitment geographic and economic boundaries, it’s not surprising that it has grown into a major area of focus for our staff and ﬁ nancial security advisors. Throughout 2008, as in • A responsive years past, they volunteered their time and expertise to a wide range of health-related approach to unique community initiatives. social needs We were proud to contribute to the largest-ever capital campaign for Hamilton’s • Nourishing the St. Joseph’s Healthcare Foundation. Our support was directed toward the surgical redevelopment project, helping St. Joseph’s create the largest single-site surgical centre roots of our culture in South Central Ontario – and one of the most technologically advanced surgical sites • Case Study: in Canada. The centre will feature 18 operating rooms, a pre-operative assessment area, recovery bays and a day surgery area. In recognition of our support, St. Joseph’s will Pulling together name the MRI waiting room for Great-West Life, London Life and Canada Life. coast to coast for the United Way Since its inception in 1985, Hospice of London has provided compassionate care and companionship to palliative and bereaved individuals and families, recognizing and embracing their unique needs. Our support for their capital campaign will help build a 10-bed residence for people at the ﬁ nal stage of their lives. Located in the former Reid family home once owned by London Life, the new wing will overlook London Life’s recreational grounds. Sharing insights, knowledge and expertise

Knowledge, when shared, is a powerful catalyst for positive change. Enhancing our collective ability to share knowledge, particularly in the ﬁ eld of medical research, is a key to building stronger communities. As in years past, our efforts to facilitate knowledge transfer within and among leading healthcare and research organizations proved an effective strategy for helping them share their insights and expertise with a broader range of Canadians.

ONGOING AREAS OF FOCUS 19

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 1199 221/04/091/04/09 33:00:00 PPMM Ongoing areas of focus

Through a major pledge to its Heart Beat for the Future brain trauma research, achieve its mission of providing life campaign, we’re helping the Montreal Heart Institute saving, world class research and innovative teaching for Foundation with its expansion and renovation to develop a many different healthcare professionals. Since 2001, we fi rst-class facility, enabling it to attract and retain a suffi cient have funded a post-doctoral fellowship in support of ground- number of top-rated professionals needed to pursue its breaking research by Dr. Andrew Baker, a clinician scientist, prevention programs. In keeping with our goal to advance medical director of the St. Michael’s Hospital 17-bed Trauma innovative and leading edge research, our support will be and Neurosurgical Intensive Care Unit, and Director of the recognized with a named dedication of the fi fth fl oor of Brain Injury and Neurotrauma Laboratory. In 2008, we were the new Teaching Centre for Excellence in Cardiovascular pleased to make a major pledge to the Foundation’s capital Health at Montreal Heart Institute. campaign. Given our shared focus on knowledge transfer, it is fi tting that our contribution has been directed toward the The Canadian Institute for Advanced Research (CIFAR) creation of the Great-West Life, London Life and Canada brings Canada’s best researchers together with an Life Graduate Student Knowledge Exchange Area. This new, international network of their peers, providing them with contiguous area of laboratories and classrooms provides a the means to interact and collaborate. The Great-West dedicated space where graduate students can more quickly Life, London Life and Canada Life Junior Fellow and translate their ideas into effective therapies and treatments. the Experience-based Brain and Biological Development Program provide the funding to attract talented researchers High school students are the benefi ciaries of our sponsorship for an innovative, multidisciplinary study of the connection of Discovery Days in Health Sciences, a series of one-day between early social experiences and biology. Researchers workshops in several cities for secondary school students will explore the core question of how social experiences and teachers to explore a variety of career options in affect human biology and set early trajectories for medicine and the health sciences. Students gain a clearer development and health. It’s a question we fi nd of particular picture of what it would be like to be a health professional interest given our support for initiatives such as the Regina by interacting with researchers, clinicians and educators in Early Learning Centre (see page 10) which we believe hold their real-life work setting. Discovery Days is an initiative the potential for having a positive, long-term impact on of The Canadian Medical Hall of Fame, an organization that children’s development and health. shares our commitment to fostering student appreciation of the vast array of career opportunities available in Canada’s For many years, we’ve been helping Toronto’s St. Michael’s health sciences sector. Hospital Foundation, a recognized centre of excellence in

LENDING A HELPING HAND AT HOME

For the staff and fi nancial security advisors of The Resource campaign for construction of the Dr. Bryce A. Brown Wellness Centre for Great-West Life in Central Ontario, home is Centre, an expanded facility for community wellness. defi nitely where the heart is. Our contribution helped allow for a tripling of the Health “Our staff and fi nancial security advisors have been located Centre’s existing space, providing more than 38,000 square in Oshawa for more than 30 years,” notes Dan Hostick, feet for program rooms, medical examination rooms, child Regional Director. “It’s our home, so helping it become and youth activity rooms, a shared gymnasium and parking, a stronger, healthier community is a goal to which we’re along with outdoor play areas covering more than four acres. proud to contribute. We’re especially proud of our ongoing Consistent with its slogan “Your Wellness, Our Mission,” involvement with the Oshawa Community Health Centre. the Centre has been dedicated to building a stronger and Two members of our team currently serve on its Board of healthier Oshawa for more than 25 years. Its services include Directors, and we all appreciate the need for the medical, family medicine, social work, counselling and a variety of counselling and lifestyle programs the Centre provides.” health promotion and community development programs, Recognizing the strength of the ongoing relationship between many focusing on children, youth and women. the Oshawa Community Health Centre and The Resource Centre, Great-West Life brought its support to Hands Up for Hope, the Oshawa Community Health Centre’s capital

20 ONGOING AREAS OF FOCUS

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2200 221/04/091/04/09 33:00:00 PPMM Children’s health and rehabilitation A proactive approach to wellness

Few things are as important to parents as the health of their If an ounce of prevention is worth a pound of cure, a children. Throughout 2008, we contributed to healthcare proactive approach to wellness – the healthy balance of the centre capital campaigns aimed at ensuring a high standard mind, body and spirit – offers a pragmatic and effective path of care for children and their families. to better health.

Helping to fund renovations and the creation of additional In 2007, we sponsored the ﬁ rst phase of the innovative space to help expand services to a larger number of children Passport to Wellness program at the University of Prince with disabilities was the focus of our contribution to a capital Edward Island (UPEI). The program’s goal was to promote campaign supporting the Children’s Rehabilitation Centre a healthy and balanced lifestyle for students, faculty and in Sault Ste. Marie. We were also proud to be the major staff through theme-based wellness groups and programs. sponsor of the organization’s Fall Frolic, a family-oriented The program promoted positive changes in behaviour by fundraising event held to raise additional funds for capital providing wellness information and encouraging students, improvements. faculty and staff to be more involved in campus life. The program’s second phase of incubation began in 2008, Along with government and other members of the and involves sharing this highly-effective program with community, we recognized the beneﬁ ts of contributing to a companies, groups and communities outside the UPEI $16.8 capital campaign that will allow the John McGivney campus. Children’s Centre to create a modern facility that will sustain and grow its reputation for excellence in pediatric On a national level, we became presenting sponsors of rehabilitation and education. The Centre is an invaluable Canada’s Healthy Workplace Month, a wellness initiative of resource in helping to improve the quality of life for children the National Quality Institute (NQI) in collaboration with with complex disabilities in Windsor and Essex counties. the Canadian Centre for Occupational Health and Safety. Currently assisting more than 2,100 children, the Centre has Our support helped expand the event from a single week’s outgrown its current facilities. The capital campaign paves duration to a month-long, national promotion and education the way for much-needed redevelopment and expansion. campaign designed to introduce workplace health to organizations and to support those already promoting In North Bay, One Kids Place Children’s Treatment Centre is healthy workplaces. We also sponsored the Institute’s conducting a capital campaign to relocate to a new facility Performance Excellence Summit and Canada Awards better suited to providing an integrated range of health for Excellence. The funding we provide allows NQI to services to children and youth with special needs. There are promote strategic approaches to wellness (including mental currently 400 children on the Centre’s waiting list, a fact health), to organize events, and to revise and distribute that highlights the need. In its new home, funded in part by materials relating to its Progressive Excellence Program our contribution, the Centre will be better able to provide which assists executives, managers and organizations in the an integrated range of services and supports that include implementation of exemplary principles and practices. occupational and physiotherapy, speech language pathology, social work, therapeutic recreation and specialized medical clinics. The new facility is expected to be complete in the summer of 2009.

Our sponsorship of The Cancer Research Society Inc. – Montreal is supporting the fi rst project undertaken by the organization’s Guzzo Environment-Cancer Research Fund, whose objective is to gather scientifi c evidence to help explain the environmental causes of cancer. The research potential is wide-ranging, since it includes many types of cancer and agents to which humans are exposed during their lifetimes. Our support will help fund a study examining the role of dietary fl avonoids (found in fruits and vegetables) in preventing lung cancer.

ONGOING AREAS OF FOCUS 21

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2211 221/04/091/04/09 33:00:00 PPMM Ongoing areas of focus

Building community connections and organizations of many stripes in an effort to help Canada’s commitment youth and young adults develop a strong sense of citizenship and community spirit. As we’ve discovered, the leaders of Canadians share a sense of community that’s inspiring in tomorrow are often best inspired by the leaders of today. its breadth and intensity. Throughout the nation, they’ve thrown their enthusiasm and support behind a wide range of Leadership Waterloo Region, Leadership Windsor/Essex organizations that make their communities desirable places to and Leadership Winnipeg provide experiential leadership live, work and play. We share their commitment and, through development, challenging people to view the community our support of civic-minded organizations from coast to coast, through a different lens. As a sponsor of the programs, we’ve are working with them to help keep our communities vibrant played a role in helping the organizations provide a unique and responsive. education experience for emerging leaders in the public, private and volunteer sectors. The result is the creation of an Celebrating business and community leaders outstanding network of civic and business leaders who work together to sustain and improve their communities. From a business and cultural perspective, Canada’s success on the world stage owes much to the efforts of generations In Paradise, Newfoundland, we’re working with the Town, of immigrants. That’s something well-recognized by the Rotary Club of Avalon Northeast, and the Rotary Paradise Ethno Business Council of British Columbia, whose annual Youth and Community Centre to build the fi rst youth- New-Canadian Entrepreneur Awards acknowledge the dedicated and managed facility in Newfoundland and contribution multicultural business continues to make Labrador. Our contribution to the Centre’s capital campaign to B.C.’s economy. As title sponsor of the Awards, we are helps provide young people in the area with a safe, drug- and proud to help highlight the achievements of entrepreneurs alcohol-free environment. It also gives them access to an new to Canada. Their talents and work ethic have resulted expanded recreational facility with programs designed by and in the creation of many new businesses, creating jobs and for youth. making a positive contribution to the provincial and national Presented by Future Possibilities for Kids, Ready, Set, Goal! is economies. a leadership development and life skills program for children In 2008, we were invited to sponsor the Outstanding aged eight to 14 in Markham, Ontario. Several Freedom 55 Corporation Award at the National Philanthropy Foundation Financial staff and fi nancial security advisors, along with Day Awards Luncheon hosted by the Association of their spouses, have spent years volunteering as trained adult Fundraising Professionals, Greater Toronto Chapter, to KidCoaches who inspire and empower children to make a recognize an outstanding corporation for its philanthropic positive “goal of contribution” that benefi ts a community leadership and commitment. The award, which we were organization or a worthy cause of their choice. Their honoured to receive in 2006, not only recognizes superior dedication and hard work as KidCoach volunteers provided achievement, but serves to encourage and motivate businesses the inspiration behind our support for the Ready, Set, Grow! to make corporate citizenship an integral part of their Adopt-a-School Initiative, the objective of which is to raise business model. funds for the delivery of the program in an additional 18 underserved school communities. Our support funded the The Arnold Edinborough Award, presented by Business full participation of students from the Crosby Heights Public for the Arts, recognizes a young professional, under the age School community, along with their KidCoaches, in the of 40, who has demonstrated exemplary leadership and 2008-09 program season. volunteerism in the arts. As sponsor of this new award, we delight in recognizing leaders who, in the course of building As sponsor of the Moorelands Community Services Youth exceptionally successful careers, have volunteered their time Leadership Program, we’re helping to provide an after-school and abilities to help ensure that their communities benefi t program that motivates economically disadvantaged youth from a vibrant arts sector. in Toronto to understand the value personal leadership has for their lives and for their communities. Through their Developing tomorrow’s leaders participation in the program, youth aged 11-15 develop positive relationships with their peers and with adults. Each Like citizenship itself, building stronger communities is not year, Moorelands Community Services works with more a passive activity. It demands people who care enough to than 1,500 Toronto children and youth affected by poverty, lend their voice, commitment and skills to the achievement providing them with positive and fun experiences to help of shared goals and ideals. We believe that leaders aren’t strengthen their confi dence, competence and character. born, but made, which is why we continue to work with

22 ONGOING AREAS OF FOCUS

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2222 221/04/091/04/09 33:00:00 PPMM In Saskatchewan, we supported the 2008 Lieutenant Governor’s Leadership Forum, a 10-day program allowing 18 senior high school students to develop their leadership skills while cultivating their vision of Saskatchewan’s future. Students gained greater understanding of leadership concepts such as knowledge, attitude, desire, critical thinking, communication skills and interpersonal relations. Participants earned a coaching certiﬁ cate for having developed the skills necessary to adopt a more active role in their communities.

We also sponsored Courage to Soar, an annual national conference that provides leadership training, peer-to-peer mentoring and continuing education for Canada’s up-and- coming young leaders as identifi ed by Youth in Motion, an organization that delivers effective, highly effi cient programs to and for youth. Participants were given the opportunity to learn, interact and share with other young leaders. Several Freedom 55 Financial staff and fi nancial security advisors took a hands-on approach by assisting with the planning of the conference, by serving on the Youth in Motion board At the London Regional Children’s Museum, Celebrations is a of directors, or by volunteering as speakers. Conference multicultural exhibit and school program that introduces children to the diverse celebrations of the holiday season around the world. participants who expressed an interest in learning about the Children experience Eid al-Adha, Kwanzaa, Diwali, Hanukkah and basics of making good fi nancial decisions were also given Christmas through stories, activities and traditions from each holiday. the opportunity to meet one-on-one with representatives of Freedom 55 Financial based in their home communities. and cultural groups were chosen on the basis of evaluated accident statistics, focus groups and the involvement of Promoting cultural diversity and inclusiveness ethno-cultural agencies. Our contribution underwrote The fact that Canada is a cultural mosaic brings with it research, content development, translation, printing and ample opportunities to appreciate diversity and promote distribution costs of the materials. With our support, safety inclusiveness in our communities. Ensuring a successful messages have now been distributed in Punjabi, Chinese transition for new immigrants is not only an opportunity, but and Portuguese through 15 community organizations in the a moral, economic, societal and educational imperative. Greater Toronto area.

As in years past, we worked with a wide range of non-profi t, We were also pleased to support the Seniors Wellness, charitable and community organizations doing their part Cultural Diversity and Equal Access program offered to help ensure that all the many benefi ts of being Canadian by Toronto’s DMF for Seniors Charitable Foundation, a remain open to all of its citizens. community organization of volunteers and professionals committed to serving the well-being and social needs of The Green Thumb Theatre production New Canadian seniors through a broad range of services and a commitment Kid helped children from Grades K-7 to consider the to a continuum of care. issues of immigration, acceptance, bullying and diversity. The production, which explores the experience of being The Seniors Wellness, Cultural Diversity and Equal an outsider trying to fi t in, included a study guide for Access Program provides a wide spectrum of recreational teachers. Our contribution was directed at underwriting the opportunities for seniors regardless of race, ethnicity, production and distribution cost of the guide and helping to disability or social status. Specifi cally, our funding was keep student tickets affordable. used to support wellness programs including the expansion of cultural diversity programs. Our contribution also In 2008, we completed a three-year pledge to the SAFE supplemented membership fees to help ensure access to all, KIDS CANADA Cultural Knowledge Translation Project. regardless of income. The project, spearheaded by Toronto’s SickKids Foundation, develops, translates and shares targeted safety messages to identifi ed cultural groups across Canada. Messages

ONGOING AREAS OF FOCUS 23

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2233 221/04/091/04/09 33:00:00 PPMM Ongoing areas of focus

Honouring our shared heritage designers, artists and storytellers, Kayak is designed to catch the imagination of children from ages seven to 11 and give As an organization with more than a century of service, them a better appreciation of their heritage. we have an abiding respect for history. In 2008, we helped fund two initiatives developed to help Canadians learn more The Canadian Museum for Human Rights is poised to about their heritage from both a historical and human rights be Canada’s ﬁ rst federal museum devoted to the topic of perspective. Human Rights. We, along with Power Financial Corporation and Investors Group, were proud to contribute a combined In our role as Educational Resource Development Sponsor $2 million toward the campaign. When completed, the for Canada’s National History Society we helped support Canadian Museum for Human Rights will be a powerful online resources linked to the Society’s publications, symbol of Canada’s unwavering commitment to recognizing, including The Beaver and Kayak, “Canada’s History promoting and celebrating human rights. The museum will Magazine for Kids!” Created by some of Canada’s leading be located in Winnipeg.

BUILDING A GREATER “CAPACITY FOR CARING”

No one company, no matter how well-intentioned, has the for local LEAVE A LEGACY™ committees to access grants resources to assist the multitude of organizations working available from a special fund established through The to strengthen our communities. As a means of offering Key to Giving and administered by the national offi ce of support to those groups with which we do not have a CAGP•ACPDP™. Local committees also benefi ted from direct relationship, we are proud to contribute funding and the launch, in November, of a new and improved LEAVE expertise to associations and foundations that create greater A LEGACY™ website (www.leavealegacy.ca) and the philanthropic opportunities for individuals and organizations. development of new marketing materials – including posters, brochures and television and radio public service 2008 marked our fi fth year as National Development announcements – that more consistently communicate the Sponsor of LEAVE A LEGACY™, a national public awareness benefi ts and importance of participation in the LEAVE A program of the Canadian Association of Gift Planners LEGACY™ program. (CAGP•ACPDP™) that encourages Canadians to leave a gift through their will or other gift planning instrument to a We are looking forward to building on the signifi cant charity or non-profi t organization of their choice. progress CAGP•ACPDP™ has achieved over the past fi ve years, and will continue to target our support to the As our relationship with the LEAVE A LEGACY™ program organization’s key operational needs as they evolve. has evolved over these fi ve years, so too has our approach to helping CAGP•ACPDP™ support the program’s operational Supported by Great-West Life, London Life and Canada needs at both the national and local levels. In addition Life, the Imagine Canada Ethical Code Program lays out to supporting the infrastructure and administration of standards for charitable organizations to manage and report the LEAVE A LEGACY™ program on a national basis – their fi nancial affairs responsibly to help create a higher level something we’ve been doing from the outset – we are of confi dence among potential donors. To date, more than now helping the national offi ce of CAGP•ACPDP™ to 180 charities, collectively representing more than more effectively provide direction, support, funding and $1 billion in fundraising revenue, have joined the Ethical communications tools to its local committees across Canada. Code Program – a total that far exceeded early expectations. The result is a stronger working relationship between the Participation in this voluntary program is open to all national offi ce and local LEAVE A LEGACY™ committees registered Canadian charities and registered Canadian and greater overall program visibility to the general public. amateur athletic associations. Imagine Canada is working with these charities – and with organizations such as the From a planning, collaboration and operational perspective, Association of Fundraising Professionals (AFP) – to raise we were proud to once again provide LEAVE A LEGACY™ public awareness of the charitable sector’s commitment to representatives the opportunity to discuss successes, ethics and accountability. Our funding continues to support challenges and best practices at the National Conference in Imagine Canada in its efforts to promote further adoption of Vancouver. A pre-conference workshop was a springboard the Code.

24 ONGOING AREAS OF FOCUS

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2244 221/04/091/04/09 33:00:00 PPMM Helping create safer, greener and more vibrant groups, businesses and volunteers to plant trees along communities streets, in backyards, parks and natural areas, ReForest London is working to improve the city’s environmental From helping a small group of neighbours work together to health. The initiative also educates local residents about the revitalize a few city blocks to working on larger scale safety importance of trees and how to plant and care for them. and green initiatives, we were proud to contribute to a As an organization focused on real estate investment number of initiatives focused on making a difference at the and management, our GWL Realty Advisors subsidiary grassroots level. has brought an environmental focus to many of its It’s been said that he who plants a garden plants business and supplier relationships. In 2008, we initiated joy. In Winnipeg’s economically challenged Spence a new relationship with The David Suzuki Foundation, neighbourhood, a unique greenhouse project will be an independent charity that “works through science and producing not only joy, but also a growing commitment to education to protect the diversity of nature and our quality community revitalization. The project is the brainchild of of life, now and for the future.” To complement this the Spence Neighbourhood Association Inc., a grassroots relationship, a contribution was made to the Foundation community organization that works with residents to as part of GWL Realty Advisors’ extensive Earth Day revitalize and renew their community in the areas of celebrations. The company held an Earth Day event in health, safety, community economic development, housing more than 50 buildings across the country as a mean of and neighbourhood image. educating tenants about its environmental programs and actions. The company also participated in Earth Hour, The Community Greenhouse Project will offer planting joining organizations from 64 countries and territories activities, workshops and programming that help residents across the world in turning off their lights for one hour learn about the natural world while making a noticeable in an effort to create a conversation about our planet’s difference in the beauty and vitality of the neighbourhood. future. Participation in these events reinforces GWL Realty Our contribution to the project will help the Association Advisors’ ongoing commitment to the environment – a provide the greenhouse with secure fencing and lighting. commitment that, in years past, it has demonstrated In London, we became lead sponsor of ReForest London, through initiatives such as a Queen’s University study on a multi-faceted initiative to increase the number of trees the performance of green buildings and the use of deep lake in a community striving to live up to its moniker as “The cooling technology to reduce reliance on energy-intensive Forest City.” By encouraging and empowering community air conditioning.

PUTTING BUSINESS SKILLS TO USE IN THE COMMUNITY

The Ivey Connects program offered by the Richard Ivey In 2008, we provided funding that allowed an intern from School of Business is a student-led initiative that provides the school to develop a streamlined approach to measuring Honours Business Administration (HBA) and Master of outcomes of Sexual Assault Centre London. The Centre Business Administration (MBA) students with exposure to provides free support services to women 16 years of age and a variety of community projects. Our sponsorship of the older who have experienced any form of sexual violence. program helps meet two important goals: helping students Measuring outcomes assists the Centre in its efforts to provide more fully recognize the rewards of incorporating community preventative services and programs aimed at eradicating leadership into their career development strategies, and sexual violence in the community. giving community organizations access to the intellect and A second intern working with the Learning Disabilities enthusiasm of students attending one of the country’s leading Association of Ontario - London Region developed a business schools. Students get to see ﬁ rst hand policy manual, board orientation material, and researched how their skills can be put to good use in the community. issues associated with the agency’s incorporation. Since 2005, we have also sponsored nine London Life Community Internships through Ivey Connects.

ONGOING AREAS OF FOCUS 25

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2255 221/04/091/04/09 33:00:00 PPMM Ongoing areas of focus

A responsive approach to unique to offer this service to families across the province. Our social needs support of the initiative’s second phase will assist NBACL in developing a series of resources and forums that provide Our long-time support of United Way (see page 30) helps parents with information on the Registered Disability address a wide range of social needs in communities across Savings Plan (RDSP) available through a variety of fi nancial Canada. In addition to that support, we are proud to assist, institutions across the country. where possible, organizations dedicated to meeting unique social needs and circumstances not generally funded by the Nourishing the roots of our culture United Way. It’s been said that the arts have the power to nourish the In Toronto, we’re proud to help support the National roots of our culture. That’s a belief we share, and one at Transition to Independence Program. The program provides the core of our support for arts and cultural organizations support to high-risk youth leaving the foster care system, across Canada. By helping them reach new and underserved enabling them to better address needs including education, audiences, play a role as educators, and provide compelling life skills, employment and housing. The program, offered by artistic experiences, we can help ensure that the artistic the Children’s Aid Foundation, provides young adults aged roots of our culture contribute to more diverse, stronger and 18 to 21 with the tools, supports and resources they need to resourceful communities. make their transition to independence a positive experience. Sharing the arts in communities small and large For more than fi ve years, Fredericton-area fi nancial security advisors from Freedom 55 Financial have been volunteering We believe that outstanding performances and the feelings their time and expertise with New Brunswick Association for they inspire need not be exclusive to audiences in large Community Living (NBACL), to help parents plan a more population centres. secure fi nancial future for their disabled children. With our sponsorship of Ballet Kelowna’s Spring and Fall As a result of our initial involvement and corporate fi nancial tour, this lauded group – the B.C. Touring Council’s “Artist support, many families in the province are now more aware of the Year” for 2008 – embarked on a tour of 22 smaller of how important it is to plan for the future of their sons communities in British Columbia and Alberta. Our support and daughters, and are also knowledgeable as to how this is helping Ballet Kelowna demonstrate the grace, athleticism is possible. In addition, several of our fi nancial security and storytelling impact of dance to new audiences and advisors have received specifi c training regarding estate communities. It is also helping the Ballet take signifi cant planning for individuals with a disability and are able strides in sustaining its own operational vitality over the long term.

The Broadway North Theatre Company (BNTC) in Prince Albert is a volunteer-based theatre company dedicated to delivering a meaningful, high-quality theatrical experience to Saskatchewan residents of all backgrounds. Many hours and the concerted efforts of dozens of volunteers and performers went into staging Willy Wonka and the Chocolate Factory over the December holiday season. As lead sponsor, we helped bring this production to the stage and supported the Broadway North Theatre Company in giving children, families and individuals of all backgrounds many opportunities to experience the magic of musical theatre.

Great-West Life sponsored “A Strike Against Hunger,” a structure designed by LM Architectural Group for entry in the competitive food-raising project Investors Group Canstruction Winnipeg for the beneﬁ t of Winnipeg Harvest and Habitat for Humanity Winnipeg.

26 ONGOING AREAS OF FOCUS

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2266 221/04/091/04/09 33:00:00 PPMM An artistic contribution to lifelong learning the Festival’s Platinum sponsor. The Frye Festival Writing Contest lets Anglophone and Francophone students from The creativity, empathy and critical instincts our youngest high schools throughout New Brunswick showcase their citizens gain through early exposure to the arts are essential writing prowess and creative minds. Frye on the Road brings for full participation in society, and for the health of our world-renowned authors to schools all over Western regions communities. Across Canada, we brought our support to of the province giving students direct exposure to published a wide range of initiatives and resources aimed at helping writers. youth nurture an early appreciation for the arts. Exposure to outstanding performances is only one element of a true The Frye Festival enjoys the strong local participation of our education in the arts; through direct participation, youth staff and ﬁ nancial security advisors, who understand the come to develop their own artistic abilities, personalities and importance of the skills it helps promote. As Blair Hayden, understanding of the world around them. Regional Director, Great-West Life explains, “The student authors who participate in the Frye Festival Writing Contest As two initiatives in London demonstrate, participation are developing their capacity for self-expression, creativity in the theatrical arts, with the emphasis on creativity, and critical thinking – qualities that will serve them well on expression and action, presents an ideal setting for young any path they choose for themselves.” people to learn, grow and ﬂ ourish. We appreciate the valuable role of regional theatre organizations in creating this environment.

Our contribution to an annual program at The Grand Theatre helps set the stage for students from area high schools to produce a play by either Shakespeare or a Canadian playwright. Students are mentored by the Theatre’s professional staff and participate as performers or in technical positions offstage, all under the tutelage of the Grand’s artistic director.

With programs incorporating performance, improv skills, puppetry and stage crafts, Original Kids Theatre gives young people a safe yet challenging setting to grow and become conﬁ dent through a positive theatre experience. By supporting bursaries for underprivileged children and sponsoring a summer camp for children with severe disabilities through the London Life Access to OK program, we are helping ensure more children have the opportunity to take part.

At the University of Regina, the Conservatory of Performing Arts launched an annual theatre production series with a focus on helping children and youth develop insights into community and global issues, while developing greater capacity for empathy, debate and critical reﬂ ection. Our support for this initiative – which is linked to the school curricula and comprehensive study guides – is assisting the Conservatory in its goals to ensure children and youth are equipped to function as creative and compassionate people in society.

A celebration of the pleasure and discovery of reading, the Frye Festival would surely have made its namesake, author Children and youth become explorers in Art Adventures, a series of weeklong summer art camps run by the Kelowna Art Gallery. Northrop Frye, smile with approval. Among the programs Participants are introduced to a variety of themes and art-making of this annual event – Atlantic Canada’s only bilingual techniques while using gallery exhibitions as inspiration. festival – are two outreach initiatives we proudly support as

ONGOING AREAS OF FOCUS 27

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2277 221/04/091/04/09 33:00:00 PPMM Ongoing areas of focus

Connecting through creativity Arts for Children of Toronto (AFC), through its Community Sharing Arts programs, trains a spotlight on artistic and Of the many defi nitions the arts engender, that of community social engagement for youth in underserved communities. builder is among those we heartily applaud. From projects in The goal is to help youth deepen their commitment to their the most local of neighbourhood settings to a program at one community through arts participation and appreciation. of Canada’s eminent museums, we supported myriad efforts AFC is following a multi-year plan to infuse neighbourhoods to share the benefi ts, the beauty and the transformative with arts activities, with strong participation from local power of the arts. artists. With our funding, AFC is expanding the number of An artistic hub for the most culturally, racially and Community Sharing projects it offers. linguistically diverse areas of Toronto, the Art Starts Saskatchewan-based Common Weal Community Arts Neighbourhood Cultural Centre creates inclusive makes the arts accessible in underserved communities programming that fosters collaboration and celebrates where geography, economics, social class and culture can community. In neighbourhoods at risk, the Centre encourages be barriers, whether real or self-perceived. In North Central citizens to become active creators and interpreters of their Regina, one of the city’s economically disadvantaged own art and culture. The arts then become a medium for areas, Common Weal’s Artist in Residency project, created creating a shared sense of identity, for identifying challenges through the Saskatchewan Arts Board, is fostering an and for collectively working to overcome them. With our awareness of the visual arts for area residents of all ages support, the facility develops artistic opportunities that take and skill levels, with the additional benefi t of enhancing a into account the needs, interests, orientation, resources and professional artist’s development. With our funding directed composition of the communities and artists with whom they toward programming materials, Common Weal and the work. Artist in Residence use community art as a tool for social development and to share the voice and stories of community members.

Internationally recognized ensemble Tafelmusik, Canada’s award-winning orchestra on period instruments, played beneath Saturn’s rings as it launched The Galileo Project, a new concert program exploring the intersections between science and baroque music.

28 ONGOING AREAS OF FOCUS

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2288 221/04/091/04/09 33:00:00 PPMM The Saskatchewan Arts Board promotes access to the arts for all Saskatchewan residents through grants, preservation and collections, consultation, and open dialogue in the arts community. With its annual Mayor’s Arts & Business Awards, the Board honours both artistic achievement and outstanding business support, recognizing the value of collaboration between these sectors of society. In 2008, we were award recipient in the Corporate Support of the Arts category and we were also proud to sponsor the award for Innovative Support of the Arts.

Housing an encyclopaedic collection of more than 30,000 items from antiquity to contemporary times – including paintings, sculpture, prints, photographs and decorative objects – The Montreal Museum of Fine Arts has a mission Sometimes a community grows stronger one brushstroke at a to attract the broadest audience possible. With our support, time. In Toronto’s most diverse neighbourhoods, the Art Starts the Museum is reaching out to new audiences through its Neighbourhood Cultural Centre encourages citizens to become active creators and interpreters of their own art and culture. Sharing the Museum program. Special tours encourage seniors, young adults, struggling families, people with disabilities and other groups that take little or no advantage of the Museum to appreciate the valuable resource of ﬁ rst-hand access to our universal artistic heritage.

Great-West Life, London Life and Canada Life continue to work with arts organizations of all sizes and artistic approaches to promote the value of the arts for building more diverse, stronger and resourceful communities across Canada.

ONGOING AREAS OF FOCUS 29

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 2299 221/04/091/04/09 33:00:00 PPMM Pulling together, coast to coast CASE STUDY for United Way

The Resource Centre for Great-West Life in Okanagan helped lead the way for United Way in 2008. Topping its 2007 results by 22%, the ofﬁ ce earned United Way’s Campaign of the Year Award for a second consecutive year, yielding a bumper crop of motivational tips and success stories to share with new campaign co-ordinators.

ur long history of support for more than sixty OUnited Ways across Canada is more than a matter of organizational pride; it’s the story of our people and their empathy and response to help address the social needs of their communities.

30 ONGOING AREAS OF FOCUS

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3300 221/04/091/04/09 33:00:00 PPMM Time and again our people stepped up for United Way in 2008, demonstrating their support for Canada’s largest non- DAY OF CARING governmental funder of social services, and writing another chapter in this “good news” story. Along with annual fundraising campaigns, several Christy Bacik, Regional Director of The Resource Centre for offi ces take part in the Day of Caring program, in Great-West Life in Windsor provides a great example. Christy which teams of employees go into the community to became campaign vice chair in 2008 after six years of service volunteer with a United Way-supported agency. volunteering on the campaign cabinet in her community. Bacik plans to serve as campaign chair in 2009, and has In November, United Way of Winnipeg approached our also accepted a three-year term on the agency’s board of staff with a special request to coordinate a children’s directors, making her commitment to United Way not only Christmas party for the Marlene Street Resource more comprehensive but also year-round. Centre, which runs numerous programs in a low- income area of the city. Within a week, staff volunteers In Winnipeg, Dave Johnston, Executive Vice-President, had raised $700 for gifts, prizes, crafts and food. On a Group chaired the committee that raises gifts of $1,200 - cold and blustery day in December, more than 80 kids $4,999 from individuals who work in major corporations and their parents made their way to the Centre for an across the city. Under his leadership, the program was afternoon of fun with Santa, and the opportunity to retooled and the committee increased results by 40%. wrap small gifts to give to their families for Christmas. In London, Mike Lewis, Vice-President, Individual Life For many, this was their fi rst ever Christmas party. Operations led the committee responsible for building Their appreciation was obvious, leaving organizers to corporate and employee support from local fi nancial consider even bigger ideas for the future. organizations. Freedom 55 Financial regional manager David Gearing took on the same responsibility in Sault Ste. Marie. While 2008 proved a particularly challenging year for fi nancial organizations, results were strong in each city. Both look forward to tackling the role once again in 2009.

United Way recognized several of our individual operations for sustained excellence and innovative fundraising approaches, to the credit of staff and ﬁ nancial security advisors within those operations. Our Freedom 55 Financial ofﬁ ce in Vancouver, for example, joined a select few businesses in that community to ever earn the local 25 Years of Excellence Award in recognition of a quarter century of continuous and outstanding workplace campaigns.

Another great example comes from Kelowna, where, after The Resource Centre for Great-West Life in Okanagan earned local Campaign of the Year honours for 2007, the United Way asked Fumi Crowther, Operations Manager to programs and encourage staff to contribute through payroll help train new campaign co-ordinators by sharing success deductions throughout the rest of the year. stories and motivational tips. Under Crowther’s mentorship, Together, staff, fi nancial security advisors and retirees raised the offi ce’s new campaign co-ordinator then led volunteers $1 million for United Way. Combined with our corporate to top the previous year’s award-winning results by another funding to campaigns in 61 communities, this resulted in a 22%. The offi ce once again received Campaign of the Year total fi nancial contribution of more than $2.3 million. This honour for its 2008 campaign. repeated strong support is the reason why, each year, we In fact, annual campaigns throughout our organization, continue to receive the United Way Thanks a Million Award. powered by energetic, creative employees and supported corporately, proved a strong force once again in 2008. At our major centres in Regina, Winnipeg, London, Toronto and Montreal, committees start planning each June for weeks of fun-fi lled fundraising each October. The commitment holds true outside our major centres, as in Calgary, where GWL Realty Advisors Inc. staged a head-shave event that raised $64,000. Organizers design these events to not only have fun and raise funds, but also build awareness of United Way ONGOING AREAS OF FOCUS 31

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3311 221/04/091/04/09 33:00:00 PPMM Committed to Excellence

Corporate responsibility

Throughout 2008, the people of Great-West Life, London Life and Canada Life continued to make a difference by working hard to meet the needs and expectations of • Employment in our clients, and by being caring members of the communities where we live and work. Canada in 2008 Our nearly 10,000 full and part-time staff work out of more than 100 locations across • A vibrant work Canada. Together, they and our ﬁ nancial security advisors serve the ﬁ nancial security environment needs of more than 12 million people.

• Employee health Along with fi nancial and insurance products and services for individuals, we provide and wellness employee benefi t and retirement savings plans for employers and organizations of all sizes, including small businesses with as few as three employees. Benefi t plans help • Education and employers attract and retain employees by offering access to coverage for life insurance, professional drug and dental expenses, counselling services and information through employee assistance plans, protection against loss of income due to illness or injury, and many development other services. We provide services to businesses and individuals such as return-to-work • Policies, guidelines, strategies and proactive employee health and wellness programs that help employers and employees remain productive contributors to our economy. practices and standards Employment in Canada 2008

• Reducing our Full-time and part-time employees at Great-West Life, London Life and Canada Life environmental (as of December 31, 2008) footprint

• Responsible investment practices Regular Regular 2008 • Case Study: Province Full time Part time Total Exploring new frontiers in Alberta 377 12 389 sustainability British Columbia 439 18 457

• Contributing to the Manitoba 2904 225 3129 economy New Brunswick 29 2 31

Newfoundland and Labrador 20 1 21

Nova Scotia 110 1 111

Ontario 4110 127 4237

Prince Edward Island 6 0 6

Quebec 915 26 941

Saskatchewan 640 12 652

Territories 1 0 1

Total 9551 424 9975

32 COMMITTED TO EXCELLENCE

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3322 221/04/091/04/09 33:00:00 PPMM A vibrant work environment Our GroupNet for Plan Members web resource allows staff to keep track of their health, dental and vision benefi ts Attracting and retaining professional, knowledgeable staff online, and includes access to a health and wellness site is key to the calibre of the products and services we provide, with articles on health and wellness issues. It features an the impact we have as caring members of our communities, interactive tool staff can use to do self-assessments of their and to our overall success. personal health and wellness, along with suggestions on We offer a vibrant and fulfi lling work environment that how to improve their health and wellness based on their features a variety of workplace amenities, benefi ts, fl exible responses. New searchable databases available on the health working hours and competitive salaries for our staff. Our and wellness site describe what to expect when preparing for compensation and benefi ts program includes a defi ned a variety of medical tests and procedures. benefi t pension plan for regular staff, a voluntary group Our employee assistance program provides confi dential RRSP program and a voluntary share ownership plan. counselling to assist staff and their family members with personal or work-related issues. Employee health and wellness

We foster a healthy work environment through dedicated Education and professional development health services facilities in our Winnipeg, London, Toronto As an organization and as individuals, we believe in the and Regina ofﬁ ces. These facilities also provide outreach concept of continuous learning as a means of enhancing the services to regional ofﬁ ces. knowledge, expertise and value we offer our clients.

Health facilities are staffed with registered nurses qualifi ed Staff can access up to $1,800 per calendar year for work- to provide selected over-the-counter medications and related courses at universities, colleges and accredited vaccinations, and to assess and treat minor workplace institutions. We support industry education offered through injuries or non-occupational illnesses. Nursing staff also act LOMA (Life Offi ce Management Association) or ICA as a resource for staff seeking health information and can (International Claims Association), AHIP (America’s Health provide health and wellness counselling services such as Insurance Plans) and CEBS (Certifi ed Employee Benefi ts weight management care and support, and lunch and learn Specialist). We provide support for staff participating in sessions on topics such as nutrition or stress management. external training workshops and seminars, self-study They conduct ergonomic assessments, help staff returning courses, and on-line learning for desktop, project to work from a disability reintegrate into the workplace, management or business skills. and assist with accommodation plans for staff who, due to a medical condition, require adjustments to their work Our Training and Education department also manages a environment or schedule. Some locations also host annual variety of in-house business skills workshops held at our healthy workplace week activities with seminars and offi ces in London, Toronto, Winnipeg, Montreal and Regina. promotions that increase health awareness and healthy Courses are developed or adapted to meet the special needs lifestyle choices. of our staff or departments.

At our Winnipeg offi ce, staff can sign up for sessions to help Policies, guidelines, practices and standards with family management, such as parenting for blended families, or elder care. The programs are managed through We have developed a solid foundation of internal policies, an in-house family services co-ordinator who assists staff guidelines, practices and standards that guide our actions with balancing work/life issues and helping to fi nd solutions. and those of our staff and fi nancial security advisors. These include health and safety standards and procedures, Quiet rooms in our health services facilities are available for codes of conduct, and anti-harassment and employment rest or meditation. equity policies.

At our Winnipeg, London, Toronto and Regina locations, we Our Joint Health and Safety Committees work with company provide cafeteria services that offer a range of affordable and management to establish safe workplace procedures that nutritious breakfast, lunch and special event meal options apply to everyone working on company property, including that assist our staff in their efforts to make healthful dietary contractors and trades people. We strive to maintain human choices. For a nominal fee, staff at our head offi ce locations resource policies that are inclusive and responsive to (Winnipeg, London, Toronto) also have access to onsite today’s changing employment environment and that help to fi tness centres before, during and after business hours. maintain a positive work environment. The fi tness centres include modern weight and cardio equipment and a range of fi tness programs available during the work week.

COMMITTED TO EXCELLENCE 33

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3333 221/04/091/04/09 33:00:00 PPMM Committed to Excellence

Code of Business Conduct and Ethics – Assistance Centre. The Centre is staffed by counsellors Conducting our business with extensive experience and knowledge in life and health insurance. Information guides on life insurance and fi nancial Our Code of Business Conduct and Ethics for Directors, planning are available through the Centre, or via the Officers and Employees sets the standards of conduct for Great-West Life, London Life and Canada Life websites. all board members and employees of our organization. This Code is made available to all staff and board members Reducing our environmental footprint in booklet form, and online. They are asked to review and We endeavour to respect the environment and to take a acknowledge the Code on an annual basis. New staff are balanced and environmentally sustainable approach to required to review and acknowledge the Code when they conducting business. begin work. An important focus for our real estate investment subsidiary, Our Chief Compliance Offi cer provides guidance on GWL Realty Advisors, is to look for ways to reduce waste, compliance related matters, and will ensure that an re-use materials, and consume energy as effi ciently as investigation is conducted for all reported breaches or possible. GWL Realty Advisors manages our regional and potential breaches. Using a combination of posters and head offi ce properties, as well as offi ce, multi-residential, online educational material, we have developed awareness industrial, and retail properties across Canada. programs that help staff relate the principles of ethical behaviour in the Code to real-life situations that could arise To guide management of these properties, GWL Realty on the job. Advisors has established an Environmental Management Plan (EMP), which outlines best practice guidelines and Our Codes of Business Conduct and Ethics for Financial procedures for waste reduction, recycling, staff training and Security Advisors set out the standards of business conduct awareness programs. As well, the properties are inspected advisors under contract with our companies must follow annually by a third party consultant to assess environmental when engaging in the sale or service of fi nancial products performance and current or potential concerns which are or services. then reported to senior management. These codes describe the obligations of staff, board members Our goal as an organization is to make environmentally- and fi nancial security advisors in such areas as privacy of friendly choices. Where appropriate, we reduce the number client information, behaviour in the workplace, confl ict of of deliveries made by vendors to cut down fossil fuel use. interest, and disclosure requirements, among others. Vendors are also asked about their environmental policies, We are committed to providing a workplace in which all and in certain industries, their environmental operations people are treated with dignity and respect, to the principles and practices, to help ensure that we associate with and practice of employment equity, and to fair competition environmentally-reputable businesses. in the markets in which we participate. Energy savings are a signifi cant component of GWL Realty Client relationship management Advisors’ EMP. Where appropriate, air conditioning systems and heating equipment are upgraded with high effi ciency We strive to provide superior service to our clients. Where units that use less energy. GWL Realty Advisors continues issues arise, our goal is to address client concerns promptly to look for innovative, energy effi cient systems, such as the and fairly through established channels and processes for deep water cooling systems used at two harbour-front offi ce the resolution of complaints, discrepancies, and other client complexes in Halifax and Toronto. These systems use cold relationship issues. lake or ocean water to cool the complexes, reducing reliance on energy-intensive air conditioning for the summer months. Clients can address their concerns directly to their usual The development of green buildings is an important focus business contact or to management. Should the business for GWL Realty Advisors. unit be unable to resolve a concern, we have established an internal ombudsman’s offi ce to address client concerns.

Great-West Life, London Life and Canada Life are members of the Canadian Life and Health Insurance OmbudService (CLHIO). This independent service assists consumers with questions and concerns about life and health insurance products and services through the CLHIO Consumer

34 COMMITTED TO EXCELLENCE

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3344 221/04/091/04/09 33:00:00 PPMM A RESPONSIBLE APPROACH The company is aiming to include Leadership in Energy and Environmental Design (LEED) standards for new TO PRINTING developments. The LEED Green Building Rating System™ is an industry benchmark for the design, construction and operation of high performance, or green buildings. Other In December, London Life’s in-house Print Facility received innovative energy systems used by GWL Realty Advisors “Chain of Custody” certifi cation (SW-COC-003666) include energy effi cient lighting systems that use motion from the Forest Stewardship Council (FSC) Canada, activated lights and computer technology to provide an international, non-profi t organization that supports lighting more effi ciently. environmentally appropriate, socially benefi cial, and economically viable management of the world’s forests. Nationally, our organization continues to reduce paper consumption by posting certain documents and client Under FSC certifi cation, forests are certifi ed against a set account and transaction information on secure websites. of strict environmental and social standards, and fi bre from Website postings and e-mail communications to our staff certifi ed forests is tracked all the way to the consumer and advisors across the country also help reduce paper, through the Chain of Custody certifi cation system. printing and mailing. “We’re proud to be the fi rst print facility in the North American fi nancial services sector to receive Chain of Responsible investment practices Custody certifi cation,” says Len Cymbal, Manager Print, In Canada, our investment operations manage over Procurement and Forms Management for Great-West Life, $46 billion of assets in the Company’s consolidated general London Life and Canada Life. “With FSC-certifi ed paper funds and over $38 billion of segregated fund assets.* and our Chain of Custody certifi cation we guarantee that the products we print with the FSC logo come from Over a long period of time, the Great-West Life group of forest-friendly sources that meet the highest international companies has maintained disciplined risk management standards.” policies, including prudent and conservative investment policies and procedures with respect to the management FSC is considered the gold standard in global forest of invested assets. Our companies are committed to stewardship, and is the only forest certifi cation system responsible environmental risk management in our supported by groups such as The Sierra Club, The Nature investment acquisitions and in management of our Conservancy and the World Wildlife Fund. investment portfolios. Located in London, Ontario, London Life’s Print Facility In general, socially responsible investing represents a meets many of the digital printing needs of Great-West Life, method of investment that promotes a higher level of London Life and Canada Life. It currently uses an average of environmental sustainability, social responsibility and 1.5 million pieces of FSC-certifi ed paper each month. corporate governance. Since 2007, one of our investment management subsidiaries, GWL Investment Management Ltd., along with Meritas Financial Inc. has been providing investment solutions for socially conscious investors. This product array is invested following Socially Responsible Investing (SRI) screening processes developed by independent investment research fi rm Jantzi Research Inc. which evaluates and monitors the environmental, social and governance performance of global securities.

* As of Dec. 31, 2008.

The mark of responsible forestry

COMMITTED TO EXCELLENCE 35

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3355 221/04/091/04/09 33:00:00 PPMM CASE STUDY Exploring new frontiers in sustainability

Young researchers from premier business schools around the world joined business leaders and experienced academic facilitators at a four-day academy to expand the borders of thinking and practice relating to sustainability.

n September, the Richard Ivey School of Business Iat the University of Western Ontario played host to a ﬁ rst-in-North America, international gathering of thought leaders committed to developing a more sustainable approach to business that balances economic, environmental and social performance.

36 COMMITTED TO EXCELLENCE

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3366 221/04/091/04/09 33:00:00 PPMM The four-day PhD Sustainability Academy brought young performance,” Dr. Bansal says. “To effect change we need researchers from the premier international sustainability to reach key people while they are motivated to think business schools together with business leaders and freely about sustainability issues and before they become experienced academic facilitators to expand the borders of entrenched in old business, policy, and educational models.” thinking and practice related to sustainability. The PhD Sustainability Academy was developed to do Our sponsorship of the Academy was a natural extension just that, says academy convener Oana Branzei, Assistant of our longstanding relationship with Richard Ivey School Professor of Strategy at the Richard Ivey School of Business of Business and associate professor Dr. Tima Bansal. Dr. at the University of Western Ontario. Bansal is the driving force behind the creation of the “This isn’t a conference. The academy is one of very few Research Network for Business Sustainability (RNBS), a opportunities for these researchers and educators to share non-profi t initiative that shares information and facilitates knowledge and ratchet up their knowledge by learning collaboration relating to business sustainability. from each other and world class facilitators. It’s created a Like us, Dr. Bansal recognizes that one of the keys to community of scholarship, one that will continue to grow successfully advancing business sustainability lies in and infl uence future generations of leaders. building collaboration between the people who make it “The economic, ecological and social conditions we’re seeing happen: researchers, policy-makers, corporate managers and now are the result of underinvestment in sustainability. The university educators. academy offers us the opportunity to bring leading research “Sustainability is an approach to business that recognizes on sustainability into mainstream practice so that businesses that sustained fi nancial performance is intimately aren’t groping in the dark for answers to complex questions.” connected to superior, sustained environmental and social

CAN 20 PEOPLE HELP CHANGE THE WORLD?

Sustainability is a complex, global issue that demands fashion. Consider this: we’re creating a network for 20 broad-based, collaborative and forward looking thinking. world class researchers in the fi eld of sustainability. Those 20 Can 20 participants of a four-day PhD Sustainability researchers will become professors teaching an average of Academy really make a difference? 200 students per year in a career that will likely span 30 years or more. Now consider that they’re teaching future MBAs, Dr. Tima Bansal, an associate professor at the Richard the kind of leaders who will populate the senior levels of Ivey School of Business, Director of the Cross-Enterprise most companies and community organizations. These leaders Leadership Centre on Building Sustainable Value, and the will wield enormous infl uence over the behaviour and actions Academic Director for the Research Network for Business of everyone in their organizations. In very short order, you’ve Sustainability believes they can. gone from 20 students engaged in the PhD Sustainability “If you were to look at the headwaters of the Fraser River, Academy to having thousands of passionate people more you wouldn’t guess at the power that lay downstream. fully committed to sustainability. That’s signifi cant, even on a The PhD Sustainability Academy operates in much the same global scale.”

COMMITTED TO EXCELLENCE 37

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3377 221/04/091/04/09 33:00:00 PPMM Committed to Excellence

Contributing to the economy TAXES IN CANADA GREAT-WEST LIFE, LONDON LIFE AND CANADA LIFE We have an economic impact on the communities where we live and work in a variety of ways, through the salaries and (AS OF DECEMBER 31, 2008) commissions we pay our staff and fi nancial security advisors Income Tax Capital tax and premium tax to the taxes we pay. ($ thousands) ($ thousands) We pay a range of taxes to municipal, provincial and federal Federal Government: 218,826 - governments in Canada. During 2008, Great-West, London British Columbia 7,418 19,760 Life and Canada Life paid in excess of $622 million in taxes Alberta 6,966 19,276 to all levels of government in Canada. This total consisted of Saskatchewan 2,497 8,867 more than $310 million in income taxes, nearly $201 million Manitoba 3,161 7,138 in capital and premium taxes (most provincial governments Ontario 55,100 97,745 levy premium taxes on insurance companies in lieu of capital Quebec 11,422 31,989 taxes) and almost $111 million in payroll taxes (employer New Brunswick 1,627 3,100 portion), business taxes, property taxes, and GST and sales Nova Scotia 2,088 6,561 taxes. We also invest in public sector debt fi nancing through Prince Edward Island 239 1,082 the brokerage community, and direct debt fi nancing through Newfoundland and Labrador 864 4,614 private placements and commercial mortgages. Territories 132 822 Other - - Total 310,340 200,954

NEW PRIVATE & COMMERCIAL MORTGAGES LOAN FUNDINGS - JANUARY 1, 2008 TO DECEMBER 31, 2008

$100,000 - $250,000 - $500,000 - $1,000,000 TO $5,000,000 $249,999 $499,999 $999,999 $4,999,999 & GREATER TOTAL

# Of # Of # Of # Of # Of # Of $ Acct $ Acct $ Acct $ Acct $ Acct $ Acct

BRITISH COLUMBIA - - 463,462 1 500,000 1 45,741,600 17 329,571,721 23 376,276,783 42 ALBERTA - - - - 500,000 1 33,886,610 11 496,336,028 26 530,722,638 38 SASKATCHEWAN ------MANITOBA ------21,315,000 6 70,694,496 6 92,009,496 12 ONTARIO 277,322 1 1,318,588 3 12,354,889 18 160,042,665 71 912,458,964 56 1,086,452,427 149 QUEBEC ------4,600,000 1 176,502,500 9 181,102,500 10 NEW BRUNSWICK ------8,466,732 1 8,466,732 1 NOVA SCOTIA ------5,252,507 1 5,252,507 1 PEI ------15,000,000 1 15,000,000 1 NEWFOUNDLAND ------& LABRADOR NWT ------

TOTAL 277,322 1 1,782,050 4 13,354,889 20 265,585,875 106 2,014,282,947 123 2,295,283,083 254

38 COMMITTED TO EXCELLENCE

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3388 221/04/091/04/09 33:00:00 PPMM Appendix Contributions to Communities in 2008

30 Hour Telethon for Palliative Care Services Association of Fundraising Professionals, Manitoba Chapter 980 CJME’s Santa’s Anonymous Association of Fundraising Professionals, Regina Chapter ABC CANADA Literacy Foundation Atira Women’s Resource Society ABC Head Start Society Atlantic Institute for Market Studies Able Sail Atlantic Salmon Federation (ASF) Acadia University Augustfest Brandon Incorporated ACCESS Riverside - Career Training Centre Autism Ontario London Action Centre Ballet Kelowna Actuarial Students’ National Association The Banff Centre Adsum for Women & Children The Baycrest Centre Foundation Adult Learning Centre BC Cancer Foundation Advocis BC Children’s Hospital Foundation Agassiz International Summer Chamber Music Festival Bethlehem Projects of Niagara The AIDS Coalition of Nova Scotia Big Brothers and Big Sisters of Toronto AIESEC Canada Big Brothers Big Sisters Abbotsford, Mission, Ridge Meadows AIESEC Manitoba Big Brothers Big Sisters of Winnipeg Albert Community Library Big Brothers of Greater Vancouver Foundation Alberta Cancer Foundation Big Brothers of London Alberta Mentor Foundation for Youth Big Brothers of Regina Alberta Wilderness Association Big Sisters of London Algoma Residential Community Hospice Bluewater Health Foundation Almonte General Hospital/Fairview Manor Foundation B’nai Brith Canada - Midwest Region ALS Society - London Chapter Border Crossings ALS Society of Canada Boys’ & Girls’ Club of London Foundation Alzheimer Society of Kingston Boys and Girls Club of Dieppe Alzheimer Society of Manitoba Brampton Neighbourhood Resource Centre Alzheimer Society of Nova Scotia The Brantford General Hospital Foundation Alzheimer Society of Ontario Brantford Symphony Orchestra Alzheimer Society of Saskatchewan Breast Cancer Action Kingston The Amabile Choirs of London, Canada Breast Cancer Action Saskatchewan Amcal Family Services Breast Cancer Support Services Anishinabek Nation 7th Generation Charities Brescia University College Arcady Brigadoon Children’s Camp Society Art City Brighton Fare Share Food Bank British Columbia Paraplegic Association Art Gallery of Hamilton Broadway Neighbourhood Centre The Art Gallery of Southwestern Manitoba Broadway North Theatre Company Art Gallery of Windsor Brock University Art Starts Neighbourhood Cultural Centre Brockville and District Hospital Foundation The Arthritis Society - Manitoba & Nunavut Divisions Brown Bagging for Calgary’s Kids Society The Arthritis Society - Nova Scotia Division Bruxelles Community Hall The Arthritis Society - Quebec Division Burin Peninsula Health Care Foundation The Arthritis Society - Southwestern Ontario Burlington Art Centre Arts Club Theatre Company Burlington Community Foundation Business for the Arts Arts for Children of Toronto Cabbagetown Community Arts Centre The ARTS Project Calgary Health Trust Arts Umbrella Calgary Homeless Foundation Artscape Foundation Calgary Opera Association of Fundraising Professionals, Greater Toronto Chapter Calgary Philharmonic Society APPENDIX 39

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 3399 221/04/091/04/09 33:00:00 PPMM Appendix

Calgary Women’s Emergency Shelter Canadian Mental Health Association - BC Division Cambridge Memorial Hospital Foundation Canadian Mental Health Association - Calgary Region Camp Circle O’Friends Canadian Mental Health Association - London Middlesex Camp Oochigeas Canadian Mental Health Association - Manitoba Division Camp Quality Canada Canadian Mental Health Association - Ontario Division Camp Quality Manitoba Canadian Mental Health Association Camp Toronto Triple Threat Bursary Fund (Saskatchewan Division) Inc. - Regina Branch Camp Trillium Childhood Cancer Support Centre Canadian Merit Scholarship Foundation (CMSF) Canada’s National History Society Canadian Million Dollar Round Table (MDRT) Charitable Foundation Canadian Abilities Foundation Canadian Museum for Human Rights Canadian Association of Gift Planners (CAGP) Canadian Museum of Civilization Corporation Canadian Association of Rehabilitation Professionals Canadian Opera Company Canadian Association of Student Activity Advisors Canadian Pension & Benefi ts Institute (CPBI), Ontario Region Canadian Association of University Business Offi cers Canadian Pension & Benefi ts Institute (CPBI), Saskatchewan Region Canadian Breast Cancer Foundation Canadian Safe School Network Canadian Breast Cancer Foundation - Ontario Chapter Canadian Theatre Festival Society Canadian Breast Cancer Foundation - Prairies NWT The Cancer Research Society - Montreal Canadian Cancer Society - Alberta/N.W.T. Division, CancerCare Manitoba Foundation Grande Prairie Unit CanStage Canadian Cancer Society - British Columbia and Yukon Division Canzona Canadian Cancer Society - Burlington Unit The Carpenter Hospice Canadian Cancer Society - Durham Region Carrefour jeunesse emploi de l’Outaouais Canadian Cancer Society - Elgin-Middlesex Unit CASA Centre de thérapie Canadian Cancer Society - Fraser Valley Region Casey House Foundation Canadian Cancer Society - Manitoba Division Catholic Social Services Canadian Cancer Society - Newfoundland and Labrador Division The Cedars Cancer Institute Canadian Cancer Society - Oxford County Unit Celebrate London Canadian Cancer Society - Peterborough & District Unit Centaur Theatre Company Canadian Cancer Society - Quebec Division Centraide Abitibi-Témiscamingue et Nord-du-Québec Canadian Cancer Society - Saskatchewan Division Centraide Bas-Saint-Laurent Canadian Cardiac Rehabilitation Foundation Centraide du Grand Montréal Canadian Centennial Choir Centraide Estrie The Canadian Chamber of Commerce Centraide Lanaudière The Canadian Club of Hamilton Centraide Laurentides Canadian Council for Aboriginal Business Centraide Mauricie Canadian Cystic Fibrosis Foundation - Durham Region Chapter Centraide Outaouais Canadian Cystic Fibrosis Foundation - Kitchener-Waterloo Chapter Centraide Québec et Chaudière-Appalaches Canadian Cystic Fibrosis Foundation - Peel & District Chapter Centraide Richelieu-Yamaska Canadian Cystic Fibrosis Foundation - Peterborough Chapter Centraide Saguenay-Lac-St-Jean Canadian Cystic Fibrosis Foundation - Windsor Chapter Centre de bénévolat de Laval Canadian Cystic Fibrosis Foundation - Winnipeg Chapter Centre for Addiction and Mental Health Foundation Canadian Diabetes Association - Kingston Branch Centre for Entrepreneurship and Development (CEED) Canadian Diabetes Association - London & District Branch Centre for Information & Community Services of Ontario (CICS) Canadian Diabetes Association - National Offi ce The Centre for Literacy Canadian Farmers With Disabilities Registry Centre Youville Centre Ottawa-Carleton Canadian Foundation for AIDS Research (CANFAR) Le Cercle Molière The Canadian Foundation for Physically Disabled Persons The Cerebral Palsy Association of Manitoba The Canadian Institute for Advanced Research (CIAR) Certifi ed General Accountants Association of Manitoba Canadian Institute for the Relief of Pain and Disability Certifi ed General Accountants Association of Saskatchewan Canadian Life Insurance Medical Offi cers Association The Cheshire Foundation (Quebec) Inc. Canadian Manufacturing Hall of Fame Child & Youth Friendly Calgary The Canadian Medical Hall of Fame Child Advocacy Centre of Niagara Canadian Diabetes Association - National Offi ce Children’s Aid Foundation Canadian Farmers With Disabilities Registry Children’s Aid Foundation of Halton Canadian Foundation for AIDS Research (CANFAR) Children’s Aid Society of London and Middlesex 40 APPENDIX

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4400 221/04/091/04/09 33:00:00 PPMM Contributions to Communities in 2008

The Children’s Aid Society of the County of Renfrew Durham Children’s Aid Foundation Children’s Health Foundation (London) Earth Rangers Children’s Health Foundation of Saskatchewan East Markham Non-Profi t Homes Inc. Children’s Hospital Foundation of Manitoba The Easter Seal Society - Peterborough Children’s Hospital of Eastern Ontario Foundation The Easter Seal Society, Ontario Children’s Rehabilitation Centre - Algoma Foundation Edmonton Down Syndrome Society Children’s Wish Foundation of Canada - Alberta & N.W.T. Chapter The Elgin, Middlesex, Oxford Local Training Board Children’s Wish Foundation of Canada - Manitoba Chapter Elves Special Needs Society Children’s Wish Foundation of Canada - Emergo Respite Services - Autism and Pervasive National Capital Region Chapter Developmental Disorders Children’s Wish Foundation of Canada - Emily Fund Prince Edward Island Chapter The Empire Club of Canada Christmas & Winter Relief Association Endeavour Christmas Cheer Board of Greater Winnipeg Enterprise Greater Moncton The CHUM Christmas Wish Ethno Business Council of British Columbia The Citadel Theatre Eva’s Initiatives City Kidz The Exploration Place City of Greater Sudbury Safe Communities Coalition FACS Niagara Foundation City of Regina Commuter Challenge Fanshawe College CNIB - Manitoba and Saskatchewan, Winnipeg Offi ce Fanshawe Pioneer Village CNIB - Ontario Central, Durham Offi ce Federation CJA Coalition to Save the Elms Fédération des Kinésiologues du Québec Coast Mental Health Festival d’Échecs de Montréal Coast to Coast Against Cancer Foundation Festival du Voyageur Colorectal Cancer Association of Canada First Nations Awards Common Weal Community Arts Incorporated Flames Foundation for Life Community Foundation Grey Bruce FMG Dragon Boat The Community Foundation of Durham Region Fondation Armand-Frappier Community Foundation of Oakville Fondation Daniel Brière Community Foundations of Canada La Fondation de l’école Jacques-Ouellette pour enfants aveugles Community Leaders Ladies Fondation du Centre hospitalier et Centre d’accueil de Papineau Community Living Guelph Wellington Fondation Hotel-Dieu d’Arthabaska Community Living St. Catharines Fondation Jean Lapointe The Concerned Kids Fondation Orchestre Symphonique de Longueuil Concordia Hospital Foundation la Fondation pour la recherche en chirurgie thoracique Concordia University Fondation Ressources-Jeunesse Concordia University College of Alberta Fondation Sourdine Conestoga College Food Banks Canada Confederation Centre of the Arts Forces AVENIR Core Community Association The Forks Renewal Corporation The Corporation for Research and Action on Hereditary Disease Fort Garry Women’s Resource Centre The Corporation of Massey Hall and Roy Thomson Hall FortWhyte Alive Covenant House Foundation of Chatham-Kent Health Alliance Creative Communications Media Awards Four Counties Health Services Foundation Creative Retirement Manitoba French for the Future - London Crohn’s and Colitis Foundation of Canada - Toronto Chapter Friends of H.M.C.S. HAIDA Daily Bread Food Bank Friends of Presqu’ile Park D’Arcy’s A.R.C. The Friends of the Assiniboine Park Conservatory The David Suzuki Foundation Friends of the Moncton Hospital Foundation Défi Corporatif Canderel Frontier College DMF for Seniors Charitable Foundation Frye Festival DMV Foundation Future Possibilities Canada Don Mazankowski Scholarship Foundation Gardiner Museum Downtown Winnipeg BIZ The George Hull Centre Foundation Dunnville Hospital & Healthcare Foundation APPENDIX 41

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4411 221/04/091/04/09 33:00:00 PPMM Appendix

The Gilbert & Sullivan Society of Winnipeg Inner City Agencies Foundation The Glenboro Area Foundation Inc. Institut de cardiologie de Québec Glenbow Museum The Institute of Chartered Accountants of Manitoba Global Business and Economic Roundtable on International Centre of Winnipeg Addiction and Mental Health The International Symphony Orchestra Globe Theatre Italian League of Manitoba/Argentinean Manitoban Association Grace General Hospital Foundation The Jason Edmonds Foundation for Road Safety The Grand Theatre Jazz Winnipeg Les Grands Ballets Canadiens de Montréal Jewish National Fund of Canada - London Region Grant MacEwan College Foundation Jewish National Fund of Canada - Paciﬁ c Region The Greater Vancouver Food Bank Jewish National Fund of Canada - Winnipeg Green Thumb Theatre Jocelyn House GroundSwell John McGivney Children’s Centre Group for Prevention and Promotion Strategies Joseph Brant Memorial Hospital Foundation Groupe Action Nouvelle Vie Junior Achievement of British Columbia - Okanagan Region Groves Memorial Community Hospital Foundation Junior Achievement of Canada The Guild Junior Achievement of Central Ontario Habitat for Humanity Calgary Junior Achievement of Chatham-Kent Habitat for Humanity Canada Junior Achievement of Eastern Ontario Habitat for Humanity Edmonton Junior Achievement of London & District Habitat for Humanity Regina Junior Achievement of Manitoba Habitat for Humanity Toronto Junior Achievement of Northern Alberta & NWT Habitat for Humanity Vancouver Junior Achievement of Saskatchewan Habitat for Humanity Wellington County Junior Chamber International Halifax Habitat for Humanity Winnipeg Juravinski Cancer Centre Foundation Hamilton All Star Jazz Band Juvenile Diabetes Research Foundation - BC Region Health Employers Association of BC - Vancouver Juvenile Diabetes Research Foundation - Montreal Health Sciences Centre Foundation (Winnipeg) Juvenile Diabetes Research Foundation - North Eastern Health, Work and Wellness Conference Ontario Region Heart & Stroke Foundation of Alberta, Juvenile Diabetes Research Foundation - Pictou County NWT & Nunavut - Grande Prairie Juvenile Diabetes Research Foundation - St. John’s Heart and Stroke Foundation of Alberta, Juvenile Diabetes Research Foundation - Toronto NWT & Nunavut - Calgary Juvenile Diabetes Research Foundation - Vancouver Island Heart and Stroke Foundation of Manitoba Juvenile Diabetes Research Foundation - Winnipeg Heart and Stroke Foundation of Ontario - Belleville JVS Toronto Heart and Stroke Foundation of Ontario - Chatham-Kent Kelowna Art Gallery Heart and Stroke Foundation of Ontario - London Kelowna’s Gospel Mission Heart and Stroke Foundation of Ontario - Peterborough The Kidney Foundation of Canada - Central Ontario Branch Hearth Place Cancer Support Centre The Kidney Foundation of Canada - Manitoba Branch Helen Betty Osborne Memorial Foundation Kids with Cancer Society Heritage London Foundation KidSport BC Heritage Winnipeg KidSport Manitoba (Sport Manitoba) Hockey for the Homeless KidSport PEI Hong Kong Veterans’ Commemorative Association of Canada KidSport Saskatchewan Hope & Peace - Winnipeg’s New Year’s Eve Concert Kinesis Dance Hope’s Garden Kingston General Hospital Auxiliary Hospice of London Kirkland and District Hospital Foundation Hospice of North Hastings Kiwanis Club of Calgary Kamp Kiwanis The Hospice of Windsor and Essex County Kiwanis Club of Wascana Hospitals of Regina Foundation Labatt 24-Hour Relay London Hôtel-Dieu Grace Hospital Foundation Landmark East Foundation Huntington Society of Canada - Winnipeg Chapter Leadership Waterloo Region Huron University College Foundation Leadership Windsor/Essex Imagine Canada Leadership Winnipeg Imperial Oil Centre for the Performing Arts 42 APPENDIX

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4422 221/04/091/04/09 33:00:00 PPMM Contributions to Communities in 2008

Leads Employment Services Manitoba Opera LEAF Manitoba Manitoba Schizophrenia Society Learning Disabilities Association of Manitoba Manitoba Schools Science Symposium Learning Disabilities Association of Ontario - London Region Manitoba Theatre Centre Lennox & Addington Country General Hospital Foundation Manitoba Theatre for Young People Lettres en main Marie-Vincent Foundation The Leukemia & Lymphoma Society of Canada - BC/Yukon Region Mario Vella’s Fight Against ALS Lieutenant Governor’s Leadership Forum McCord Museum The Lieutenant Governor’s Youth Experience Program McGill Cardiovascular Health Improvement Program The Lighthouse, Children and Families McGill Consulting Association LITE McGill University Literacy Unlimited McMichael Canadian Art Collection The Livia Stoyke Foundation The Memorial Hospital Foundation - Bowmanville LOFT Community Services Mendel Art Gallery Foundation London Chamber of Commerce Mental Health Works London Community Resource Centre Mental Illness Foundation London Curling Club Metropolitan United Church of London’s Meal Program London Food Bank Michael Cuccione Foundation London Housing Registry The Miracle League of Amherstburg London International Children’s Festival Misericordia Health Centre Foundation London Museum School Mississauga Camp Enterprise London Ontario Live Arts Festival (LOLA) Mississauga Symphony London Pro Musica Moisson Rive-Sud London Prostate Cancer Centre Montreal Canadiens Children’s Foundation London Regional Cancer Program The Montreal Children’s Hospital Foundation London Regional Children’s Museum Montreal Heart Institute London Santa Claus Parade Corporation The Montreal Museum of Fine Arts The London Youth Symphony Montreal Neurological Institute and Hospital L’orchestre de chambre I Musici de Montréal Mood Disorders Association of Ontario Lorraine Kimsa Theatre for Young People Moorelands The Lung Association of Ontario Moose Jaw Cultural Centre Ma Mawi Wi Chi Itata Centre The Mount Royal College Foundation MAA Corporate Triathlon The Movement Centre of Manitoba Mackay Rehabilitation Centre Multiple Sclerosis Society of Canada - Alberta Division MacKenzie Art Gallery Multiple Sclerosis Society of Canada - Manitoba Division Madame Vanier Children’s Services Multiple Sclerosis Society of Canada - Ontario Division Make-A-Wish Foundation of Canada - Southwestern Ontario Multiple Sclerosis Society of Canada - Quebec Division Make-A-Wish Foundation of Canada - Toronto & Central Ontario Multiple Sclerosis Society of Canada - South Peace Chapter Manitoba Aboriginal Youth Achievement Awards Multiple Sclerosis Society of Canada - Southwestern Ontario Manitoba Artists in Healthcare Muscular Dystrophy Canada Manitoba Arts Network Muscular Dystrophy Canada - Manitoba Ofﬁ ce Manitoba Bar Association Muscular Dystrophy Canada - Quebec Regional Ofﬁ ce Manitoba Brain Injury Association Museum London Manitoba Business Leadership Network Music & Opera Appreciation Inc Manitoba Chamber Orchestra Musical Theatre Productions Manitoba Chambers of Commerce National Aboriginal Achievement Foundation Manitoba Children’s Museum National Arts Centre Manitoba Conservatory of Music and Arts The National Ballet School Manitoba Curling Association National Quality Institute Manitoba Customer Contact Association National Youth Orchestra of Canada Manitoba Farmers with Disabilities Nature Conservancy of Canada - Manitoba Region Manitoba Foundation for the Arts Neil Squire Society Manitoba Marathon The New Brunswick Association for Community Living The Manitoba Museum New Dance Horizons

APPENDIX 43

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4433 221/04/091/04/09 33:00:00 PPMM Appendix

Nightswimming Radiology Research Foundation The North Bay Symphony Society The Rainbow Society North End Community Renewal Corporation Rainbow Stage Northern Cancer Research Foundation Reaching E-Quality Employment Services Northern Ontario Art Association Red River College Nova Scotia Hearing and Speech Foundation Redeemer Foundation Oak Hammock Marsh Interpretive Centre Redeemer University College One Kids Place Children’s Treatment Centre ReForest London Ontario Heritage Trust Regina & District Food Bank Ontario March of Dimes - Kingston Offi ce Regina Dragon Boat Festival Ontario Risk and Insurance Management Society Regina Early Learning Centre Inc. Ontario Track 3 Ski Association for the Disabled Regina Food for Learning Opera Atelier Regina Indian Community Awareness Incorporated (RICA) L’Opéra de Montréal Regina Science Fair Council Operation Red Nose Regina Summer Stage Orchestra London Regina Symphony Orchestra Orchestre symphonique de Montréal Rehabilitation Centre for Children Foundation Orford Arts Centre Reh-Fit Centre Foundation Original Kids Theatre Company Resource Conservation Manitoba Osborne House Restigouche Socio-Economic Development Committee Oshawa Community Health Centre Rethink Breast Cancer Oshawa Durham Symphony Orchestra Rising Tide Theatre The Oshawa Hospital Foundation Riverview Health Centre Foundation Ottawa International Writers Festival Robarts Research Institute Ottawa Regional Cancer Centre Foundation Ronald McDonald House - British Columbia The Ottawa Rotary Home Foundation Ronald McDonald House - Ottawa and Eastern Ontario Our Place Society Ronald McDonald House - Toronto Ovarian Cancer Canada - National Offi ce and Ontario Regional Offi ce Rose and Max Rady Jewish Community Centre Ovarian Cancer Canada - Pacifi c-Yukon Regional Offi ce Rose of Sharon Services for Young Mothers Park House Inc. Rotary Paradise Youth and Community Centre Parkinson Society Canada - Southwestern Ontario Region Royal Canadian Mounted Police Veterans’ Association Partners for Youth The Royal Conservatory of Music Partners in the Park Royal Ontario Museum Peel Children’s Aid Foundation Royal Ottawa Health Care Foundation Performing Arts Burlington Royal Victoria Hospital Foundation Persephone Theatre Royal Victoria Hospital of Barrie Foundation Peterborough Festival of Trees Royal Winnipeg Ballet Peterborough Regional Health Centre Foundation Royal Winnipeg Rifl es Pillar Nonprofi t Network S.U.C.C.E.S.S. (United Chinese Community Enrichment PLAN Edmonton Services Society) POGO - Pediatric Oncology Group of Ontario Safe Haven Foundation of Canada Pollution Probe Saint John Regional Hospital Foundation Porcupine United Way Salthaven Wildlife Rehabilitation and Education Centre Port Perry Hospital Foundation The Salvation Army - Hamilton Prairie Theatre Exchange The Salvation Army - London Prince George United Way The Salvation Army - Manitoba & Northwest Ontario Princess Margaret Hospital Foundation The Salvation Army - National Offi ce Prostate Cancer Research Foundation of Canada Santa Claus Parade Inc. Providence Healthcare Foundation SARI Therapeutic Riding QNET - Manitoba Quality Network Saskatchewan Arts Board Quebec Breakfast Club Saskatchewan Cancer Agency Queen Elizabeth II Hospital Foundation Saskatchewan Chamber of Commerce - ABEX Awards Queen’s University Saskatchewan Express R.S. McLaughlin Durham Regional Cancer Centre Saskatchewan Institute of Applied Science and Technology

44 APPENDIX

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4444 221/04/091/04/09 33:00:00 PPMM Contributions to Communities in 2008

Saskatchewan International Tattoo and Festival St. Joseph’s Hospice of Sarnia Lambton Saskatchewan Literacy Network St. Joseph’s Hospital Foundation Saskatchewan Roughriders Football Club St. Michael’s Hospital Foundation Saskatchewan Science Centre St. Paul’s Greek Orthodox Community of Regina Fundraiser Saskatchewan Urban Municipalities Association St. Paul’s High School Saskatchewan Young Professionals & Entrepreneurs (SYPE) St. Paul’s Hospital Foundation (Saskatoon) Saskatoon City Hospital Foundation St. Paul’s Hospital Foundation (Vancouver) Saskatoon Interval House Staying Alive Saskatoon Regional Economic Development Authority (SREDA) STEP Canada, Winnipeg Branch Saskatoon Symphony Stratford Festival of Canada Sault Area Hospital Foundation Stratford Perth Museum The Scarborough Hospital Foundation Strathroy Middlesex General Hospital Foundation Scouts Canada Sudbury Food Bank Scouts Canada Foundation Sudbury Regional Hospital Foundation Second Harvest Summer Street Industries Semiahmoo House Society Sunnybrook & Women’s Foundation Seniors’ & Elders’ Day Committee Sunrise Youth Group SEVEC Sunshine Centres for Seniors Seven Oaks General Hospital Foundation Inc. Swampy Cree Tribal Council Sexual Assault Centre London Symphony Nova Scotia Society Shad International Tafelmusik Shakespeare in the Ruins Take Pride Winnipeg Shakespeare on the Saskatchewan Festival Talisker Players Chamber Music Shallaway - Newfoundland and Labrador Youth in Chorus The Terry Fox Foundation Ontario Share the Warmth The Terry Fox Foundation Saskatchewan ShareLife - Archdiocese of Toronto Thames Region Ecological Association Shaw Festival Thames Valley Children’s Centre Sheena’s Place Thames Valley District School Board’s London Region Historica Fair Shepherds of Good Hope Thames Valley Education Foundation Sheridan College Institute of Technology and Advanced Learning Theatre Aquarius SickKids Foundation Le Théâtre du Nouveau Monde Simon Fraser University Theatre Nova Scotia Sketch - Working Arts for Street-Involved and Homeless Youth Thunder Bay Regional Health Sciences Foundation Skills Camp Thunder Bay Symphony Orchestra Skills Canada Manitoba Toastmasters International Smile Theatre Company Toronto Alliance for the Performing Arts The Snowsuit Fund Toronto Arts Council Foundation La Société d’histoire et de généalogie de Val-d’Or The Toronto Critical Care Medicine Association The Society of Management Accountants of Manitoba Toronto Public Library Foundation Soulpepper Theatre Company Toronto Symphony Orchestra South Temiskaming Activity Trails Organization Transition to Betterness Special Olympics Canada Trillium Health Centre Foundation Special Olympics Canada Foundation Trinity Western University Special Olympics Kitchener-Waterloo Trout Forest Music Festival Special Olympics Manitoba United Nations Association in Canada Spence Neighbourhood Association United Way Central and Northern Vancouver Island The Spirit of Giving United Way of Ajax-Pickering-Uxbridge Spruce Meadows/Equestrian Improvement Foundation United Way of Avalon The St. Andrew’s Society of Winnipeg Trust Fund United Way of Brandon & District St. Anthony’s Hospital United Way of Bruce Grey St. Boniface Hospital & Research Foundation United Way of Burlington & Greater Hamilton St. John’s Therapeutic Riding Association, Rainbow Riders United Way of Calgary and Area St. Joseph’s Health Care Foundation (London) United Way of Cambridge and North Dumfries St. Joseph’s Healthcare Foundation (Hamilton) United Way of Cape Breton

APPENDIX 45

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4455 221/04/091/04/09 33:00:00 PPMM Appendix

United Way of Central Alberta The University of Western Ontario United Way of Chatham-Kent University of Winnipeg United Way of Grande Prairie & Region Vancouver Chamber Choir United Way of Greater Moncton & Southeastern Vancouver International Children’s Festival New Brunswick Region Vancouver Japanese Language School United Way of Greater Saint John Vancouver Opera United Way of Greater Simcoe County The Vancouver Playhouse Theatre Company United Way of Greater Victoria Variety, the Children’s Charity of Manitoba United Way of Halifax Region Victoria General Hospital Foundation United Way of Kingston, Frontenac, Lennox and Addington Villa Charities Foundation United Way of Kitchener-Waterloo and Area Villa Rosa United Way of Lanark County Vision Quest Conferences United Way of Leeds and Grenville Volunteer Centre of Winnipeg United Way of London & Middlesex VON Middlesex-Elgin United Way of Lunenburg County VON Niagara United Way of Oshawa-Whitby-Clarington-Brock & Scugog Waterloo Regional Down Syndrome Society United Way of Peel Region Waves of Glory - Adapt Campaign United Way of Peterborough & District Welcome Hall Mission United Way of Prince Edward Island Wellspring London and Region United Way of Quinte Wellspring Niagara United Way of Regina Wellspring Odette House (Toronto) United Way of Sarnia-Lambton Wellspring Sunnybrook United Way of Saskatoon Wellwood Resource Centre of Hamilton United Way of Sault Ste. Marie West Broadway Development Corporation United Way of South Western Alberta West End Cultural Centre United Way of St. Catharines & District West Island Women’s Shelter United Way of Stormont, Dundas & Glengarry West Park Healthcare Centre Foundation United Way of The Alberta Capital Region West Region Tribal Council United Way of the Central & South Okanagan/Similkameen Western Area Youth Services United Way of the Fraser Valley Western Canada Aviation Museum United Way of the Lower Mainland Western Cities Municipal Human Resources Conference United Way of Thunder Bay Westminster Housing Society United Way of Winnipeg Westover Treatment Centre United Way of York Region Willow Breast Cancer Support Canada United Way Toronto Windsor Symphony Orchestra United Way/Centraide (Central N.B./Région du Centre N.-B.) The Winnipeg Art Gallery United Way/Centraide Ottawa Winnipeg Arts Council United Way/Centraide Sudbury and/et District Winnipeg Blue Bombers United Way/Centraide Upper Ottawa Valley Winnipeg Chamber of Commerce United Way/Centraide Windsor-Essex County Winnipeg Folk Festival UNITY Charity The Winnipeg Foundation Université Laval The Winnipeg Fringe Theatre Festival - Kids Fringe University Hospitals Kingston Foundation Winnipeg Goldeyes Baseball Club’s Community Zone Partnership University of Alberta Winnipeg Harvest The University of British Columbia The Winnipeg Humane Society The University of British Columbia Winnipeg International Children’s Festival University of Calgary Winnipeg Jazz Orchestra University of Lethbridge Winnipeg Jewish Theatre University of Manitoba Winnipeg Military Family Resource Centre (MFRC) University of Ottawa Winnipeg Music Festival University of Prince Edward Island Winnipeg Philharmonic Choir University of Regina Winnipeg Police Association’s Fundraiser University of Saskatchewan Winnipeg Symphony Orchestra University of Waterloo Winnipeg’s Contemporary Dancers

46 APPENDIX

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4466 221/04/091/04/09 33:00:00 PPMM Contributions to Communities in 2008

Women Business Owners of Manitoba Bursaries and Scholarships Women’s Auxiliary Montreal Chinese Hospital Algoma University College Foundation (Sault Ste. Marie, ON) Women’s Christian Association The Great-West Life Student Assistance Fund Women’s Health Clinic The Great-West Life Assistance Fund for Indigenous Students Women’s Mid-Life Health Centre of Saskatchewan Alzheimer Society of Ontario (Toronto, ON) Women’s Place St. Catharines & North Niagara Great-West Life, London Life and Canada Life Young Woodview Children’s Mental Health and Autism Services Investigator Award Woolwich Recreational Facilities Foundation The Banff Centre (Banff, AB) World Wildlife Fund Canada Banff Centre Scholarship Fund Yee Hong Community Wellness Foundation Brock University (St. Catharines, ON) YMCA of Greater Halifax/Dartmouth The Great-West Life Scholarship in Business Administration YMCA of Greater Toronto YMCA of Hamilton/Burlington Business Council of Manitoba (Winnipeg, MB) YMCA of London Aboriginal Education Award Program YMCA of Oakville Canadian Council for Aboriginal Business (Toronto, ON) YMCA-YWCA of Winnipeg FAAY (Foundation for the Advancement of Aboriginal Youth) Yonge Street Mission Scholarships York Central Hospital Foundation Canadian Diabetes Association - National (Toronto, ON) York University Great-West Life, London Life and Canada Life Young Youth Diversion Program Scientist Award and Diabetes Educator Section Scholarships Youth Opportunities Unlimited The Canadian Medical Hall of Fame (London, ON) Youth Singers of Calgary Great-West Life and London Life Scholarship Fund YWCA of Peterborough, Victoria and Haliburton Canadian Merit Scholarship Foundation (CMSF) YWCA Regina (Toronto, ON) YWCA Toronto Loran Awards Zoological Society of Manitoba Carleton University (Ottawa, ON) Great-West Life Assurance Company Award in Business We also support many professional, voluntary sector, and business organizations. Many of our staff are involved in advisory or Carleton University (Ottawa, ON) consultative capacities with industry organizations or working groups Great-West Life, London Life and Canada Life Award including members of private industry and regulatory agencies. in Business

Better Business Bureau Serving Manitoba & N.W. Ontario Collège universitaire de Saint-Boniface (Winnipeg, MB) Business for the Arts Great-West Life Endowment Fund Business Council of Manitoba Concordia University (Montreal, QC) Canada Safety Council Great-West Life Business Education Awards Canadian Chamber of Commerce The Canadian Club of Winnipeg Conestoga College Institute of Technology and Advanced Learning (Kitchener, ON) Canadian Council for Aboriginal Business Freedom 55 Financial Scholarship in Financial Planning, Canadian Council of Chief Executives Freedom 55 Financial Fellowship Awards, and C. D. Howe Institute Freedom55 Financial Awards for students pursuing Chambre de commerce du Montréal Metropolitain careers in financial planning Conference Board of Canada Fanshawe College (London, ON) Fédération des chambres de commerce du Québec London Life Bursary Frontier Centre for Public Policy Imagine Canada Fanshawe College (London, ON) London Life Scholarship in Business Studies The London Chamber of Commerce Manitoba Chamber of Commerce Fanshawe College (London, ON) Ontario Chamber of Commerce London Life Student Awards in Communications Regina & District Chamber of Commerce Fondation Armand-Frappier (Laval, QC) The Toronto Board of Trade Fête Champêtre - Great-West Life, London Life Toronto Financial Services Alliance and Canada Life Doctoral Scholarship Winnipeg Chamber of Commerce Fondation de l’Université du Québec à Trois-Rivières (Trois-Rivieres, QC) Freedom 55 Financial Business Program Scholarship

APPENDIX 47

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4477 221/04/091/04/09 33:00:00 PPMM Appendix

Fondation universitaire de l’Université du Québec Redeemer University College (Ancaster, ON) (Québec, QC) Great-West Life, London Life and Canada Life Great-West Life Merit Scholarship in Management Business Scholarship Science and related fields Richard Ivey School of Business (London, ON) Heart and Stroke Foundation of Ontario (Toronto, ON) London Life Paul Desmarais Finance Fellowship and The Great-West Life and London Life Research Scholar the Great-West Life MBA Continuing Scholarship

HEC Montréal (Montréal, QC) Royal University Hospital Foundation (Saskatoon, SK) Great-West Life Scholarship The Great-West Life, London Life and Canada Life Medical Training Endowment Huron University College Foundation (London, ON) London Life Fourth Year Scholarship Saskatchewan Institute of Applied Science and Technology (SIAST) (Regina, SK) Institut de cardiologie de Québec (Ste-Foy, QC) SIAST Centennial Merit Scholarships and Bursaries The Great-West Life/Institut de cardiologie de Freedom 55 Financial Centennial Merit Scholarship for Québec Scholarship Business Financial Services Specialty The Freedom 55 Financial/Institut de cardiologie de Québec Scholarship Sheridan College Institute of Technology and Advanced Learning (Oakville, ON) The Institute of Chartered Accountants of Manitoba Theatre Sheridan: Great-West Life and London Life Bursary (Winnipeg, MB) Great-West Life Leadership Award Simon Fraser University (Burnaby, BC) The Great-West Life Scholarship in Business Administration Lakehead University (Thunder Bay, ON) Freedom 55 Financial Scholarships Trinity Western University (Langley, BC) Great-West Life Endowed Scholarship - School of Business Laurentian University - Northern Ontario School of Medicine (Sudbury, ON) Université de Moncton (Moncton, NB) Great-West Life, London Life and Canada Life Award Great-West Life Scholarship in Business Administration and London Life Scholarship McGill University (Montreal, QC) Great-West Life and London Life Scholarship in Arts Université du Quebéc à Hull (Hull, QC) The Great-West Life and London Life Scholarship Fund McGill University (Montreal, QC) Great-West Life and London Life Scholarship in University Health Network (Toronto, ON) Management The Charles H. Hollenberg Chair in Medicine

McMaster University (Hamilton, ON) University of Alberta - Development Ofﬁ ce (Edmonton, AB) Centre for Health Promotion and Rehabilitation: The Great-West Life Bachelor of Commerce Scholarship, The Great-West Life Ontario Graduate Scholarship The Great-West Life Bilingual Bachelor of Commerce Scholarship Memorial University of Newfoundland (St. John’s, NL) Great-West Life Scholarship in Business Administration University of Calgary (Calgary, AB) Risk Management and Insurance Program - Mount Allison University (Sackville, NB) Great-West Life Business Education Scholarship London Life Business Education Scholarship University of Calgary (Calgary, AB) The Mount Royal College Foundation (Calgary, AB) Chair in Insurance and Risk Management The Great-West Life and London Life Scholarship Fund University of Manitoba - I.H. Asper School of Business - National Aboriginal Achievement Foundation Faculty of Management (Winnipeg, MB) (Ohsweken, ON) Aboriginal Business Education Scholarships Great-West Life Bursary Program University of Manitoba (Winnipeg, MB) Okanagan College Foundation (Kelowna, BC) Lloyd A H Warren Chair in Actuarial Science The Canada Life Award - Bachelor of Business Administration Endowed Scholarship University of Manitoba (Winnipeg, MB) G. Clarence Elliott Fellowship Parkwood Hospital Foundation (London, ON) London Life Studentship in Stroke Rehabilitation Research University of Manitoba - Faculty of Kinesiology and Recreation Management (Winnipeg, MB) Queen’s University (Kingston, ON) Bison Sports Athletic Scholarship Fund Great-West Life Scholarship in Finance and Great-West Life School of Medicine Studentship University of Northern British Columbia (Prince George, BC) National Institute of Disability Management and Research Red River College (Winnipeg, MB) - Great-West Life Graduate Scholarship in Disability Management Great-West Life Scholarship and Bursary

48 APPENDIX

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4488 221/04/091/04/09 33:00:00 PPMM Contributions to Communities in 2008

University of Ontario Institute of Technology (Oshawa, ON) Juvenile Diabetes Research Foundation Canada - BC Region The Great-West Life, London Life and Canada Life Award Walk to Cure Diabetes: Vancouver Freedom 55 Financial, Vancouver West Coast University of Regina (Regina, SK) Great-West Life Scholarship Juvenile Diabetes Research Foundation Canada - BC Region Walk to Cure Diabetes: Vancouver Island University of Saskatchewan (Saskatoon, SK) Freedom 55 Financial, Vancouver Island Business Education Bursaries Multiple Sclerosis Society of Canada - Alberta Division University of Toronto (Toronto, ON) Rona MS Bike Tour 150 – Leduc to Camrose Woodsworth College - Peter Bronfman Woodsworth Scholarship Freedom 55 Financial, Edmonton

The University of Western Ontario (London, ON) Multiple Sclerosis Society of Canada - South Peace Chapter London Life Insurance Company Award in the MS Walk Faculty of Law The Resource Centre, Grande Prairie

The University of Western Ontario (London, ON) The Livia Stoyke Foundation London Life Actuarial Scholarship Spin Around the Clock Freedom 55 Financial, Edmonton The University of Western Ontario (London, ON) London Life Actuarial Prizes Prairies The University of Winnipeg Foundation (Winnipeg, MB) Big Brothers Big Sisters of Winnipeg The Tony Tascona Bursary Fund in Art History Bowl for Kids Sake Great-West Life Head Offi ce The University of Winnipeg Foundation (Winnipeg, MB) Bachelor of Arts, Applied Management Studies Canadian Breast Cancer Foundation - Prairies NWT (Great-West Life) Program CIBC Run for the Cure - Winnipeg Great-West Life Head Offi ce Western Area Youth Services (London, ON) Youth Scholarship Program Canadian Cancer Society - Manitoba Division Manitoba Dragon Boat Festival York University Foundation (Toronto, ON) Great-West Life Head Offi ce Great-West Life, London Life and Canada Life Award in Financial Services Canadian Cancer Society - Manitoba Division Winnipeg Relay for Life Team Events Great-West Life Head Offi ce West Canadian Cancer Society - Saskatchewan Division Relay for Life Big Brothers of Greater Vancouver Foundation Regina Administration Centre Bowl for Big Brothers Classic CBI Financial Services CancerCare Manitoba Foundation Inc. Freedom 55 Financial, Vancouver Georgia Challenge for Life Great-West Life Head Offi ce Canadian Cancer Society - Alberta/N.W.T. Division - Grande Prairie Unit Heart and Stroke Foundation of Manitoba Relay for Life Heart & Stroke Big Bike The Resource Centre, Grande Prairie Great-West Life Head Offi ce

Canadian Cancer Society - British Columbia and Huntington Society of Canada - Winnipeg Chapter Yukon Division Huntington’s Indy Go-Kart Challenge Relay for Life - Celebrating Children of Courage Great-West Life Head Offi ce Freedom 55 Financial, Vancouver Fraser Valley Juvenile Diabetes Research Foundation Winnipeg Chapter Edmonton Down Syndrome Society Walk to Cure Diabetes Buddy Walk Great-West Life Head Offi ce Edmonton Disability Management Services Offi ce Juvenile Diabetes Research Foundation Winnipeg Chapter Heart and Stroke Foundation of Alberta, NWT & Nunavut Ride for Research Big Bike Challenge Great-West Life Head Offi ce GWL Realty Advisors Inc., Calgary KidSport Saskatchewan Juvenile Diabetes Research Foundation Canada - BC Region Corporate Challenge Walk to Cure Diabetes: Kelowna Regina Administration Centre Freedom 55 Financial, Kelowna Multiple Sclerosis Society of Canada - Manitoba Division Juvenile Diabetes Research Foundation Canada - BC Region Rona MS Bike Tour- Biking to the Viking Walk to Cure Diabetes: Fraser Valley Great-West Life Head Offi ce Freedom 55 Financial, Vancouver Fraser Valley

APPENDIX 49

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 4499 221/04/091/04/09 33:00:00 PPMM Appendix

Multiple Sclerosis Society of Canada - Manitoba Division Coast to Coast Against Cancer Foundation Manitoba Lotteries MS Walk- Winnipeg Tour For Kids Great-West Life Head Ofﬁ ce Canada Life Head Ofﬁ ce

Take Pride Winnipeg Crohn’s and Colitis Foundation of Canada - Brush Up Winnipeg Metro Toronto Chapter Great-West Life Head Offi ce Heel ‘N’ Wheel Athon Canada Life Head Offi ce The Cerebral Palsy Association of Manitoba Stationary Bike Race Daily Bread Food Bank Great-West Life Head Offi ce 24-Hour Food Sort Toronto Group Sales Offi ce Ontario Heart and Stroke Foundation - Peterborough ALS Society - London Chapter Big Bike Event Walk for ALS - London Freedom 55 Financial, Peterborough London Life Head Offi ce Heart and Stroke Foundation of Ontario - Belleville Autism Ontario London Heart & Stroke Big Bike Ride Bowling for Autism Freedom 55 Financial, Belleville London Life Head Offi ce Heart and Stroke Foundation of Ontario - Chatham-Kent Big Brothers of London Big Bike Ride Big Brothers Bowl for Kids’ Sake Freedom 55 Financial, Chatham London Life Head Offi ce Heart and Stroke Foundation of Ontario - London Area Offi ce Canadian Breast Cancer Foundation - National Offi ce Big Bike for Stroke, London CIBC Run for the Cure - London London Life Head Offi ce London Life Head Offi ce The Resource Centre, London Juvenile Diabetes Research Foundation Canada - North Eastern Ontario Region Canadian Breast Cancer Foundation - National Offi ce Ride for Diabetes Research CIBC Run for the Cure - Blackburn Hamlet Freedom 55 Financial, Ottawa Freedom 55 Financial, Ottawa Juvenile Diabetes Research Foundation Canada - Canadian Breast Cancer Foundation - National Offi ce Toronto Chapter CIBC Run for the Cure - Peterborough Ride for Diabetes Research Freedom 55 Financial, Peterborough GWL Realty Advisors Inc., Toronto

Canadian Breast Cancer Foundation - Ontario Chapter London Food Bank CIBC Run for the Cure - Toronto Race to Erase Hunger Canada Life Head Ofﬁ ce London Life Head Ofﬁ ce

Canadian Cancer Society - Burlington Unit Make-A-Wish Foundation of Southwestern Ontario Relay for Life Go Blue! Go Bald! Charity Head Shave Continuum II Inc. London Life Head Ofﬁ ce

Canadian Cancer Society - Durham Region Multiple Sclerosis Society of Canada - Ontario Division, Taking Steps Against Breast Cancer Southwestern Ontario Fund Raising Offi ce Freedom 55 Financial, Peterborough MS Walk - Owen Sound Canadian Cancer Society - Elgin-Middlesex Unit Freedom 55 Financial, Cambridge Relay for Life, London Multiple Sclerosis Society of Canada - Ontario Division, London Life Head Offi ce Southwestern Ontario Fund Raising Offi ce Canadian Cancer Society - Peterborough & District Unit MS Walk, London Relay for Life London Life Head Offi ce Freedom 55 Financial, Peterborough Multiple Sclerosis Society of Canada - Ontario Division, Canadian Diabetes Association - Kingston Southwestern Ontario Fund Raising Offi ce Run With The Wild MS Ride, Grand Bend to London Freedom 55 Financial, Eastern Ontario London Life Head Offi ce

Children’s Aid Society of London & Middlesex Ottawa Regional Cancer Centre Foundation Labatt 24-Hour Relay Spike for Life Volleyball Tournament London Life Head Ofﬁ ce Ottawa Disability Management Services Ofﬁ ce

Children’s Health Foundation Thames Valley Children’s Centre Change Bandits Forest City Road Races London Life Head Ofﬁ ce London Life Head Ofﬁ ce

50 APPENDIX

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 5500 221/04/091/04/09 33:00:00 PPMM The Easter Seal Society, Ontario 2008 Field Offi ces Participating in Power Play for Easter Seals Community Partners Program Freedom 55 Financial, Peterborough Atlantic Provinces Group Sales Offi ce The Lung Association, Ontario Offi ce Brady Financial Group Inc. Amazing Pace Freedom 55 Financial, Forest City Bruce W. Etherington Agencies Inc. The Resource Centre, Toronto Calgary Group Sales Offi ce Canada Life Regional Marketing Centre, British Columbia The Terry Fox Foundation Ontario Terry Fox Run - Hamilton Canada Life Regional Marketing Centre, Eastern Region Freedom 55 Financial, Hamilton Canada Life Regional Marketing Centre, Ontario Region Canada Life Regional Marketing Centre, Prairie Region The Terry Fox Foundation Ontario CBI Financial Services Terry Fox Run - London London Life Head Offi ce Continuum II Inc. Couillard Group Inc. Trillium Health Centre Foundation Donvito O’Neill Financial Inc. Walk of Life The Resource Centre, Mississauga Edmonton Group Sales Offi ce Freedom 55 Financial, Mississauga Eric W. Holt and Associates Financial Freedom 55 Financial, Abitibi VON Middlesex-London Great Community Walk Freedom 55 Financial, Barrie London Life Head Offi ce Freedom 55 Financial, Bellville Freedom 55 Financial, Brockville Westover Treatment Centre Freedom 55 Financial, Burlington/Hamilton Shore to Shore Relay London Life Head Offi ce Freedom 55 Financial, Calgary Freedom 55 Financial, Cambridge World Wildlife Fund Canada Freedom 55 Financial, Chatham WWF CN Tower Climb Canada Life Head Offi ce Freedom 55 Financial, Durham/Peterborough London Life Head Offi ce Freedom 55 Financial, Eastern Ontario Freedom 55 Financial, Edmonton York Central Hospital Foundation Share the Spirit of Care 5K Race Freedom 55 Financial, Forest City Freedom 55 Financial, Toronto Northwest Freedom 55 Financial, Fredericton Freedom 55 Financial, Georgian Bay Quebec Freedom 55 Financial, Hamilton Action Centre Freedom 55 Financial, Kelowna Chair Aware Challenge Freedom 55 Financial, Manitoba Freedom 55 Financial, Montreal Ville Marie Freedom 55 Financial, Mississauga Defi Corporatif Canderel Freedom 55 Financial, Moncton In support of McGill Cancer Centre and Freedom 55 Financial, Montreal Metropolitan Insitut du cancer de Montreal Freedom 55 Financial, Montreal Ville Marie Montreal Administration Centre Freedom 55 Financial, Nanaimo Juvenile Diabetes Research Foundation - Montreal Freedom 55 Financial, New Brunswick/PEI RIDE for Diabetes Research Freedom 55 Financial, Newfoundland Montreal Administration Centre Freedom 55 Financial, Niagara Atlantic Freedom 55 Financial, North Bay Juvenile Diabetes Research Foundation Canada - St. John’s Freedom 55 Financial, Northern Ontario TELUS Walk to Cure Diabetes Freedom 55 Financial, Nova Scotia The Resource Centre, Newfoundland Freedom 55 Financial, Ottawa St. Joseph’s Hospital Foundation Freedom 55 Financial, Peterborough St. John Dragon Boat Festival Freedom 55 Financial, Prince Edward Island Freedom 55 Financial, P.E.I. Freedom 55 Financial, Quebec Northwest Freedom 55 Financial, Quebec Saguenay Freedom 55 Financial, Regina Freedom 55 Financial, Saguenay Freedom 55 Financial, Saskatchewan Freedom 55 Financial, Sault Ste. Marie Freedom 55 Financial, South-East Quebec APPENDIX 51

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 5511 221/04/091/04/09 33:00:00 PPMM Appendix

The Resource Centre, Kingston Freedom 55 Financial, Southwestern Ontario The Resource Centre, Kitchener-Waterloo Freedom 55 Financial, Thunder Bay The Resource Centre, Laval Rive-Nord Freedom 55 Financial, Timmins The Resource Centre, London Freedom 55 Financial, Toronto The Resource Centre, Mississauga Freedom 55 Financial, Toronto East The Resource Centre, Montreal Freedom 55 Financial, Toronto Metro The Resource Centre, New Brunswick/Prince Edward Island Freedom 55 Financial, Toronto Northwest The Resource Centre, Newfoundland Freedom 55 Financial, Tri-Cities The Resource Centre, Northern Ontario Freedom 55 Financial, Vancouver Asian The Resource Centre, Nova Scotia Freedom 55 Financial, Vancouver Fraser Valley The Resource Centre, Okanagan Freedom 55 Financial, Vancouver Georgia The Resource Centre, Quebec Freedom 55 Financial, Vancouver West Coast The Resource Centre, South Saskatchewan Freedom 55 Financial, Vancouver Westwood The Resource Centre, Southwestern Ontario Freedom 55 Financial, Victoria The Resource Centre, Toronto Freedom 55 Financial, Windsor The Resource Centre, Vancouver Freedom 55 Financial, York North The Resource Centre, Windsor Glen Oliver & Associates Financial The Resource Centre, Winnipeg GWL Realty Advisors Inc., Calgary Toronto Group Retirement Distribution GWL Realty Advisors Inc., Markham Toronto Group Sales Offi ce GWL Realty Advisors Inc., Ottawa Vancouver Group Sales Offi ce GWL Realty Advisors Inc., Toronto Walker-Bumstead Insurance Ltd. GWL Realty Advisors Inc., Vancouver Windsor Group Sales Offi ce Halifax Group Retirement Distribution Winnipeg Group Retirement Distribution Hamilton Group Sales Offi ce Winnipeg Group Sales Offi ce Healy Financial Planning Wm. Brian Callery Agencies Inc. Les Services Financiers David Forest London Group Sales Offi ce Matthews McDonough Financial Services McAuley Financial Services Inc. McMahon Chapman Financial Group Inc. Millcroft Financial Group Montreal Group Sales Offi ce Ottawa Disability Management Services Offi ce Ottawa Group Sales Offi ce Owens MacFadyen Group Inc. PAL Insurance Services Ltd./Pal Benefi ts Regina Group Sales Offi ce Robert J. Spencer Financial Services Inc. Secura Financial Group Ltd. Sovereign Wealth Management Inc. St. Cyr & Associates Stephen J. Pustai Stephen S. Healy Financial Services Ltd. Stepright Capital Planning Inc. Sudbury Group Sales Offi ce The Resource Centre, Brossard Rive-Sud The Resource Centre, Calgary The Resource Centre, Central Ontario The Resource Centre, Central Saskatchewan The Resource Centre, Eastern Ontario The Resource Centre, Edmonton The Resource Centre, Fraser Valley The Resource Centre, Grande Prairie

52 APPENDIX

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 5522 221/04/091/04/09 33:00:00 PPMM Stronger Communities Together™

Y032 Pas_Eng.kpcs4.indd 53 21/04/09 3:00 PM Stronger Communities Together™

Great-West Life and the key design and Stronger Communities Together are trademarks of The Great-West Life Assurance Company. London Life and design are trademarks of London Life Insurance Company. Canada Life and design are trademarks of The Canada Life Assurance Company. Other trademarks which appear in this statement are trademarks of The Great-West Life Assurance Company E1227(08PAS)-5/09 or other owners, and are used under license or with permission. Community Builders is a trademark of the United Way Canada - Centraide Canada.

YY032032 Pas_Eng.kpcs4.inddPas_Eng.kpcs4.indd 5544 223/04/093/04/09 22:40:40 PPMM