Public Account a b i l i t y S t at e m e n t Great-West Life • London Life • Canada Life 2010

Building Stronger Communities Together ™

PAS_English_kpCS4.indd 1 18/04/11 12:37 PM Building the foundation for stronger homes, communities with Habitat for Humanity Canada and its affiliates.

Conserving for our future

Great-West Life, London Life and Canada Life respect the environment and take a balanced

and environmentally sustainable approach to 30% conducting business. As an Imagine Caring Company supporting the principles of corporate citizenship and benchmarks Please consider recycling this document when for community investment established by Imagine you no longer want to keep a paper copy. Canada, we donate a minimum of one per cent of You may view the Public Accountability average pre-tax profits to non-profit, charitable and Statement at www.greatwestlife.com, community organizations each year. www.londonlife.com and www.canadalife.com.

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Table of Contents his report is the consolidated public accountability statement President’s Report 2 Tfor The Great-West Life Assurance Company, London Life Enterprising Solutions 4 Insurance Company, Canada Life Financial Corporation and The Canada Life Assurance Company in Canada. Staying connected to our communities 10 Great-West Life Finding better ways to give, grow, connect 18 Founded in Winnipeg in 1891, Great-West Life is a leading Canadian insurer. Collaborative approaches to healthcare 22 Together with its subsidiaries, London Life and Canada Life, Great-West Life offers a broad portfolio of financial and benefit plan solutions and serves the Taking action coast to coast 26 financial security needs of more than 12 million people across Canada. Building on our strengths 36 London Life Appendix 44 Founded in London, Ontario in 1874, London Life has been helping Canadians meet their financial security needs for more than 135 years. London Life offers financial security advice and planning as well as insurance and wealth management products and services through its more than 3,300-member Freedom 55 Financial™ division.

Canada Life Founded in 1847, Canada Life was Canada’s first domestic life insurance company. In Canada, Canada Life offers a broad range of insurance and wealth management products and services for individuals, families and business owners from coast to coast.

The companies are members of the Power Financial Corporation group of companies.

This Public Accountability Statement relates to The Great-West Life Assurance Company and its subsidiaries London Life Insurance Company and The Canada Life Assurance Company, and to Canada Life Financial Corporation, The Canada Life Insurance Company of Canada, and Crown Life Insurance Company.

PAS_English_kpCS4.indd 3 18/04/11 12:37 PM Pre sident’s Report Building Stronger Communities Together™

ow can we, as Canadians, Others are new responses to long-term needs, sometimes build stronger communities? emerging from new collaborations fostered among front- H line organizations. It’s a question that invites dialogue and one that has gained renewed Overall, we focused on helping communities address both entrenched and emerging issues through: urgency in the wake of the global turmoil of recent years. Dynamic, inclusive and mentally healthy workplaces. Small businesses account for nearly half of employment For many Canadians, the charitable sector would not in the private sector and more than one-quarter immediately come to mind as a source of economic of Canada’s GDP.3 Celebrating and promoting growth. In fact, this third sector (alongside government entrepreneurship among new Canadians and young and corporations) is one of the country’s important adults is one answer to a shortfall of employment economic drivers, accounting for 2.5 per cent of Canada’s opportunities among these two important groups gross domestic product (GDP); and as much as 7 per cent and to other issues associated with unemployment. when hospitals, universities and colleges are included. Another answer is to help equip Canadians who might Reaching more than $100 billion of economic output not otherwise become employable, with the right skills in 2007, this contribution exceeds that of many major and training to work and achieve their aspirations. Canadian industries.1 Together the sector employs more Finally, as large and small employers increasingly than two million people and draws on more than two recognize the importance of a mentally healthy Allen Loney billion volunteer hours.2 workplace, access to solid strategies, tools and support President and Chief Executive Officer for dealing with this issue becomes critical. The organizations within this sector help create and nurture an infrastructure as essential to the growth Support for neighbours and neighbourhoods in need. of strong communities as traditional bricks-and- People in crisis, youth at risk and neighbourhoods in mortar projects. For the most part, they are working need of revitalization all pose urgent needs in our urban independently, motivated by local issues. However, centres. Joining in efforts to address these needs, we together they are helping build communities where supported the grassroots priorities these neighbourhoods Canadians have opportunities to reach their potential, to set for themselves. lead healthy and productive lives, and to make life better for those around them. The capacity of charitable organizations. A 2010 survey by Imagine Canada showed that more than half of The focus of our national corporate citizenship program charities forecast difficulties in carrying out their mission is to work collaboratively with these organizations over the medium and longer term.4 Competing for skilled to achieve lasting change. In 2010, Great-West Life, professionals is as common as competing for funding. London Life and Canada Life invested $11.7 million in There are a limited number of resources charities can community projects across Canada. Building stronger turn to for assistance in management and planning. communities takes time, and we have supported many Engaging with leadership organizations such as Imagine of the initiatives in this report for a number of years. Canada, we are supporting charities as they address key

2 Pesir dent’s Report

PAS_English_kpCS4.indd 4 18/04/11 12:37 PM I have learned that there is no adversity, and certainly no financial or business adversity, that cannot be conquered with imagination, resolution, courage and integrity. Allen Loney, President and Chief Executive Officer

developmental needs for governance, human resources At the same time, our staff and distribution associates and financial transparency. The goal in fortifying the solid demonstrate their leadership and compassion in infrastructure that helps charities do their work is to help dedicating thousands of volunteer hours to the causes build a stronger charitable sector with greater overall close to their hearts. Focusing on the issues and 2010: Strength in numbers capacity. marshalling resources, they showed time and again in 2010 – as in years past – that making a positive impact Collaborative approaches to healthcare. Healthcare in the community, no matter the size, complexity or $11.7 million contributed organizations are challenged to make efficient use of duration of challenge at hand, comes down to people directly to non-profit, charitable finite resources. One way to help meet the challenge is helping people. and community organizations through the sharing of knowledge and best practices. We placed emphasis on programs encouraging healthcare across Canada. professionals to see the value in a cross-discipline approach that takes family and community into account 812 community-focused in healthcare delivery. We also looked to help young organizations supported. researchers through “career ladders” – funding programs focusing on mentorship and opportunities to further Allen Loney 100 field offices participated develop and share their findings. President and Chief Executive Officer in the Community Partners Inherent in each of these themes of need and opportunity program. is the recognition that support can, and should, take many forms. Ongoing operations, existing programs, $565,000 raised by 70 corporate start-up programs and capital campaigns all have their place in delivering sustainable change. This past year teams working together through in particular, we took a lead role in supporting capital our corporate team programs. campaigns that were an important source of social and economic development in addition to being part of a 1,026 community-based long-term approach to a local need. initiatives supported to build Together these efforts reflect our belief that all of us can stronger communities together. build stronger communities together. For more information about our program, Beyond our national corporate citizenship program, we teams and corporate support across the also have a role to play through our day-to-day business country, see Taking action coast to coast, activities by helping Canadians plan their financial starting on page 26. futures, by making investments that support economic 1 Statistics Canada. “Satellite Account of Non-profit growth and development, by offering rewarding careers in Institutions and Volunteering.” 2009. www.statcan.gc.ca. communities across Canada, and by working to minimize 2 Statistics Canada. “Cornerstones of Community: Highlights of the National Survey of Nonprofit and our environmental footprint. Voluntary Organizations.” (2003 data) www.statcan.gc.ca. 3 Industry Canada. “Key small business statistics, July 2010.” www.ic.gc.ca. 4 Imagine Canada. “Imagine Canada’s Sector Monitor.” Vol. 1, No. 2, 2010. www.imaginecanada.ca. President’s Report 3

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nnovation, business acumen, a skilled workforce Iand a healthy work environment are all elements of a vibrant economy that provides the greatest opportunities for the most people. Each of these elements creates brighter prospects for personal achievement and aspirations, which is why we brought our support to programs and projects: • Promoting entrepreneurship among new Canadians and young adults. • Bridging gaps in education and making learning more inclusive for marginalized Canadians. • Providing Canadians with essential skills, including literacy and numeracy, for educational, workplace and social participation. • Equipping employers with strategies, tools and support to improve workplace mental health for all Canadians. From top: Le Carrefour jeunesse emploi de l’Outaouais develops budding entrepreneurs in Quebec; • Supporting business leadership and creative Canadians with physical disabilities gain job skills with Neil Squire Society; thinking through capital investments. through Winnipeg’s Local Investment Toward Employment and one of its grant partners, newcomers retrain for employment.

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Young people explore their entrepreneurial potential through CJEO workshops.

Beauce is an industrious and tradition-rich region local small businesses to lose sales from local recipients. of Quebec known for its small and medium-sized LITE’s solution: use donations and funding to purchase businesses in furniture manufacturing, printing and items from inner-city businesses and social enterprises, metalworking. École d’Entrepreneurship de Beauce is a which are then distributed through Winnipeg’s Christmas new post-secondary program to develop entrepreneurial Cheer Board hampers. By reaching out to local partners, skills for the long-term economic growth of the region. LITE created a gift that gives twice: to families in need Promoting entrepreneurship Alongside our funding commitment to this project, and to local businesses that are owned by, employ and Align entrepreneurial talent with a shortage of job financial security advisors associated with Great-West train inner-city residents. opportunities for youth and new Canadians, and you Life will share advice and provide instruction that draws “We don’t have the answers on our own,” says Tana have a recipe for programs that do more than create on their expertise. Hendren, LITE’s enthusiastic Executive Director. “Our jobs – they inspire sustainable businesses and strengthen On the other side of the country, the Ethno Business partner businesses are experts. They have the ideas; we’re communities. Council of British Columbia, through its annual investing in their knowledge to find the answers.” Two Quebec-based organizations that attracted our New Canadian Entrepreneur Awards, celebrates the Through a grants program, LITE continues to fund select support with their proactive approach are Le Carrefour contributions of entrepreneurs born outside of Canada, non-profit organizations – a sewing training program jeunesse emploi de l’Outaouais (CJEO) and École who have brought their talents and investments to our for Muslim women, a business training program for d’Entrepreneurship de Beauce. These organizations country. Aboriginal women and a multicultural painting and are addressing and potentially heading off community As title sponsor of the Awards, we’re highlighting the maintenance project were among nine grants in 2010 – in issues by fostering the development of local businesses achievements of new Canadians whose success is a support of projects to establish sustainable employment. and, indirectly, the social benefits of strong employment. model for other entrepreneurs. Through their business As a result, immigrants, at-risk youth, single mothers, and By connecting young adults with local professionals, ventures – from a winery to clothing manufacturing, others facing obstacles are able to gain skills, training and CJEO in Gatineau is helping build opportunity out of a sophisticated business modeling and fresh produce – work experience. belief in the potential of young people to accomplish they are creating new opportunities that diversify our economy and make our communities stronger. amazing things by developing their entrepreneurial Great-West Life’s long-term support for LITE, which attitude and skills. dates back to 2000, is important in several ways, Hendren Building essential skills says. “The financial contribution helps us reach our Acting on a strong endorsement for the program from annual fundraising target. But we’re also working to our Quebec Northwest Freedom 55 Financial office, for employment dispel misconceptions about inner-city residents and we became a founding sponsor of the first École de Nowhere is the relationship between the work of businesses. Every bit of awareness helps the cause.” l’argent (School of Money) in Quebec and Canada in charitable organizations and the local economy more 2005. Five years later, with our support, CJEO annually clear than in the activities of the Winnipeg organization In addition, our head office staff are enthusiastic runs more than 25 workshops for more than 150 people LITE (Local Investment Toward Employment). contributors to the hamper program, donating more than between the ages of 16 and 35. Learning from successful $5,600 to the cause in 2010 alone. professionals and entrepreneurs – including volunteers From a no-frills office, LITE promotes long-term from our organization – these young people gain insights economic development driven by residents in Winnipeg’s For LITE, these efforts all help build capacity in into entrepreneurship as a way of life, transforming a inner city. It began in 1994, when an influx of well- neighbourhoods where it is needed most. hobby into economic activity, business plans and overall intentioned donations of clothes, food and toys caused financial literacy.

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Integrating newcomers and Bridging gaps their professional skills in education Immigration is an important source of highly and learning skilled labour for Canada’s economy, particularly within knowledge-based sectors. However, Skills training and effectively integrating newcomers in ways that the development of allow them to fully contribute to the economy entrepreneurs are and the community remains a challenge for two ways of using employers, accreditation bodies, policy-makers, education to address and the newcomers themselves. social needs. Another is to increase access to In 2010, we continued a longer-term existing educational commitment to education and employability by opportunities. B ritish Columbia’s First Nations community represents one of the youngest and fastest-growing segments of the province’s supporting research at York University that population and its workforce. Incorporating environmental features and a bright, open design, Shq’apthut: A Gathering Place will help skilled newcomers to Canada find One challenge affecting provides a cultural home away from home for First Nations students with diverse academic, ethnic and socio-economic backgrounds. employment in their professions. Canadian business and communities alike is a There is employability and then there is Employ-Ability. We expect the research findings, incorporating significant educational gap between Aboriginal Peoples For Canadians with physical disabilities, distance a range of industry, policy and cultural needs, and the general population.1 Raising education levels is from learning centres presents an additional obstacle to provide important insights into how best one important component in increasing employment to gaining job skills. That’s why, for many years, we to bring about employment for internationally opportunities for Aboriginal Peoples and bringing about have supported Neil Squire Society, an organization educated professionals. positive, sustainable change. providing education, technology skill-building and career development services to people across Canada with To that end, Vancouver Island University is creating a physical disabilities. supportive environment to help welcome Aboriginal students, and give them the best opportunity to gain a With its Employ-Ability program, the Society reaches out post-secondary education. We made a $50,000 pledge with distance learning and employment education for in support of Shq’apthut: A Gathering Place, a special individuals living in areas where existing programs do not building for Aboriginal students that will house the accommodate their needs. Programming incorporates University’s First Nations Student Services department audio-video conferencing, application sharing, and and also host events from the community at large. Internet-based, self-directed learning exercises in an effective learning model. Our support has helped Neil Aboriginal communities are engaged in all phases of the Squire gain additional funding for Employ-Ability and project, even construction of this culturally important continue to expand the program across the country. building, which employs students from the University’s The program is one of many ways the Society is newly developed Aboriginal Construction Program. working to help its clients overcome barriers associated with ability and geography in order to live more fully independent lives.

1 Government of British Columbia. “Aboriginal Post-Secondary Education Strategy 6 Enerprisit ng Solutions and Action Plan.” 2007.

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Improving workplace Among the new resources employers can find on the website are: mental health • Managing Mental Health Matters, a first-of-its-kind Many of the programs we support share similar goals, but management training program helping managers, are driven locally and focused on specific communities supervisors and other leaders learn how to effectively – geographic, demographic or cultural. That approach is recognize and manage mental health related issues in based on our belief that to succeed nationally, you must the workplace. This online program combines video often build locally first. An exception is our approach to and print-based learning materials. mental health in the workplace. • On the Agenda, the next step for employers using the Guarding Minds @ Work program. With a presentation Mental health is a societal issue, a human issue, and and facilitator guide, On the Agenda is designed to help increasingly, a workplace issue. It is also an issue posing a open up conversations about workplace issues and direct impact to the bottom line of Canadian businesses. support team building, organizational improvement, Through the work of many organizations and individuals, change management or continuous improvement this important issue is gaining prominence on the processes relating to mental health in the workplace. national agenda for government and business. On the Agenda was designed to support employers taking Since 2007, the Great-West Life Centre for Mental Health steps to address issues identified through Guarding in the Workplace (the Centre), in collaboration with our Minds @ Work: A Workplace Guide to Psychological Safety national corporate citizenship program, has been helping & Health. Guarding Minds @ Work is a breakthrough equip Canadian employers with the understanding and resource funded by Great-West Life, and launched in 2009 the tools to address mental health issues affecting the to help employers assess workplace risks to psychological workplace. health, implement appropriate solutions, and measure the effectiveness of actions. In 2010, the Centre relaunched its website under a new name: www.workplacestrategiesformentalhealth.com. Closely aligned with our work through the Centre for This expanded website offers employers evidence-based Mental Health in the Workplace is our corporate support practical ideas, tools and resources from a variety of for two ongoing initiatives: the annual Health Work and sources, designed to help with prevention, intervention Wellness™ Conference and the new Mental Health and management of workplace mental health issues. All at Work award established by the National Quality are available free of charge to any interested employer. Institute.

(continued on page 8)

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(continued from page 7) Walking the talk

As the premier event of its kind in Canada, the Health Work and Wellness Conference brings together international In 2009 and 2010, the Great-West Life experts and employers to help shape healthy workplaces. With Great-West Life’s support, the Mental Health Group Insurance Division became the Commission of Canada hosted an invitational roundtable of employer and labour representatives from diverse largest organization in Canada to use segments of Canada’s public and private sectors to discuss and learn more about complex legal issues employers Guarding Minds @ Work to help assess may soon face in ensuring they are providing a psychologically safe workplace. the psychological health and safety of its workplaces across Canada. More than Through the balance of 2011, as new tools are developed to address emerging legal issues, the Health Work and 3,000 staff and leaders completed the Wellness Conference will remain a forum for experts and employers to gain insights and share current findings to survey. The results, combined with focus help shape a safe and healthy workplace. groups and discussions among leaders and staff, are helping identify areas of strength Organizations with outstanding policies and programs for addressing mental health in the workplace deserve and areas for development in 2011 recognition, which can also encourage other organizations to take strides in the area. In 2010, the National Quality and beyond. Institute (NQI) announced the founding of its new Mental Health at Work award to serve these objectives. We are funding the award’s development and serving as its Patron sponsor. Words of thanks for the NQI, together with a team of experts across Canada, is developing the criteria for employers to implement Great-West Life Centre strategies for improving mental health at work. Organizations with outstanding performance in addressing for Mental Health in the mental health issues in the workplace will be recognized under the Canada Awards for Excellence (CAE) program. Presentation of the inaugural award is slated for October 2011. Workplace “The site gave me concrete information and tools to help me when I could not get in to see the proper specialists when I was in severe crisis. From the bottom of my heart, thank you for the mental health initiative.”

“I’ve just spent an hour and a half surfing the Centre for Mental Health in the Workplace. It’s terrific. I’ve downloaded some great articles for our community board. This is the best, comprehensive mental health info site I’ve encountered and I will be taking full advantage of everything it has to offer.” - visitors to the Centre’s website

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PAS_English_kpCS4.indd 10 18/04/11 12:38 PM 177 Lombard Ave. in downtown Winnipeg was home to Great-West capital Life’s original head office and is soon to become a centre of excellence in executive education through the University of Manitoba’s I.H. Asper School of Business. iesd a Photo: Judy Wilson, Asper School of Business.

Developing business the school’s MBA, HBA and PhD programs and all faculty members in one location, strengthening the school’s leadership, creative thinking academic culture.

Solutions for many economic and social challenges We contributed $300,000, and Power Financial increasingly call on people who possess diverse strengths: Corporation has contributed $1 million, to Ivey’s capital traditional business skills, effective leadership and campaign. creative thinking. The gift builds on our ongoing support for Ivey, which has By supporting the capital campaigns of some of ranged from major scholarships and fellowships to such Canada’s leading business schools and an internationally innovations as the student-led Ivey Connects community recognized hub for innovative thinking, we’re supporting program. See page 20 for more information on this projects that have far-reaching potential to benefit our program. economy and communities. The Banff Centre is a beacon for exceptional arts, culture One school taking these strides is the University of and creativity. With 150 programs drawing thousands Manitoba’s I.H. Asper School of Business, which is of people from across Canada and the world each year, developing The James W. Burns Executive Education the facility is encouraging innovation, collaboration and Centre in downtown Winnipeg. creative growth across a range of industries.

Located in the city’s banking and commerce district To keep at the vanguard of innovative thinking, The in a historic building that originally served as Banff Centre is revitalizing both its programming and Great-West Life’s first head office, the facility will deliver campus. Through scholarships and programming that leadership education through programs and professional encourage international artists, scientists and other development tailored to the needs of managers and leaders to push boundaries and showcase new work, it is executives. By returning to work with fresh ideas and providing a powerful new approaches, participants will add to the capacity of environment their organizations to respond to future challenges and for learning and opportunities. innovation. In contributing Our contribution of $500,000, matched by our parent $250,000 to this company, Power Corporation of Canada, will help put renewal, we are students in direct contact with business leaders, meet the building on a record professional development needs of the community and of support for The add to urban renewal efforts in downtown Winnipeg. Banff Centre that goes back more than Canada’s oldest business school, the University of three decades. Western Ontario’s Richard Ivey School of Business, is taking action to bolster its reputation as a world leader in Like The Banff Centre, we recognize the importance business education. A new flagship building will reunite of developing leadership and creative thinking.

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ome say the moral test of any society is how Sit treats its most vulnerable members. In many urban centres and neighbourhoods, it’s a test administered every day. In response to street-level challenges, we take part in locally driven solutions for: • Addressing hunger and homelessness, often by fostering connections with and between other community stakeholders in an effective multidisciplinary approach. • Delivering support programs, tools and other initiatives to aid at-risk youth in overcoming barriers and becoming productive, contributing adults. • Building vital neighbourhoods that brim with daily life, drive our economy, and contribute to the prosperity of their greater communities and Canada as a whole.

Top and middle: Montreal’s Welcome Hall Mission provides three cafeterias and a large food bank to feed the city’s hungry, and programming to help men reintegrate into society. Bottom: Le Groupe communautaire L’ltinéraire gives youth at risk the opportunity to develop job skills, including media production.

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But they probably would not go to an existing clinic for fear of being judged – ‘I look this way because I don’t take care of myself.’ So we had an idea.”

That idea was to turn the periodic service into a permanent clinic that helps the homeless, new immigrants, the elderly and those with low income to address dental problems before those problems With the support of Great-West Life, London Life and Canada Life, a permanent dental clinic at Welcome Hall Mission is treating the homeless and underprivileged, become serious health issues. while serving as a training ground for McGill University dental students. The clinic is the result of collaboration between Welcome Addressing urgent needs Hall Mission and McGill University’s Faculty of Dentistry, enabled in part by our $100,000 contribution. The The ability to create opportunities and build futures benefits flow both ways. While those in need gain access is essential for communities to thrive. For too many to free care, McGill dental students are developing their Canadians, however, the need is much more basic – technical skills and gaining insights into the needs of a food, shelter and good health. We support a range of disadvantaged population. organizations across Canada that work to meet the “Great-West Life facilitated the dental clinic,” says immediate needs of those least able to help themselves Morgan, “and helped make it happen a lot quicker than and build a bridge from hopelessness to hope. we ever could have on our own.” For a charity working to achieve this in a metropolitan area of more than two million people, good intentions are not enough to address poverty, hunger, social exclusion and a “We don’t take an ‘anything is multitude of associated issues. Along with support for the dental clinic, Great-West Life, better than nothing’ approach. London Life and Canada Life have provided additional Just ask Cyril Morgan, CEO and Executive Director of funds to Welcome Hall Mission since 2006 for operations, Montreal’s Welcome Hall Mission, which operates a That doesn’t cut it for people who food distribution and upgrades to its fleet of trucks. homeless shelter, a rehabilitation centre and one of the need our help. The bandage city’s largest food banks. that stays on is much better.” “We had a temporary dental clinic every six months and it was always overbooked,” Morgan explains. “People who Cyril Morgan, CEO and Executive Director, came to the Mission for other needs were comfortable Montreal’s Welcome Hall Mission with this service.

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Hockey for the homeless and other creative approaches For example, Refuge des Jeunes de Montréal is a unique Our support is helping NightShift launch a much-needed shelter because it specializes in support for young volunteer services department and hire a staff member Not many of us would think of hockey as a force for homeless men, often in crisis situations, between the to recruit, train and organize volunteers. It is also helping addressing a serious social problem. Nearly 15 years ages of 17 and 24. With the lease up on their current NightShift build stronger partnerships with other social ago, the business community, volunteers and National facility, our pledge to their capital campaign is helping agencies and raise public awareness of poverty and Hockey League alumni saw the potential for our national this important service relocate to another central, easily homelessness through presentations to community and game to be just that, and began teaming up to help the accessible and more modern location. business groups. homeless in their communities. Our support for Dans La Rue assists them in reaching Since 1996, Hockey for the Homeless has raised more out to minors on the street. The program goes beyond than $2 million through local tournaments in support of providing short-term food and shelter by offering more than 15,000 homeless men, women and children resources and tools to help them develop a plan to stay across Canada. Players, sponsors and supporters in the off the street and make safer choices. business community work together with local outreach partners like Welcome Hall Mission, to distribute survival Le Groupe communautaire L’ltinéraire addresses kits and work towards longer-term solutions. itinerancy and the risk of dropping out of school through unique programming that teaches We have supported the Hockey for the Homeless transferable skills and encourages employment. tournament in Montreal since 2005, a commitment The organization blends adaptive interventions reinforced by the enthusiastic participation of our staff with training and skills-development programs, and distribution associates on the organizing committee providing vulnerable adults with a second and on game day. chance. Clients learn magazine layout, design, production and sales through the publication Building on our Montreal experience, and reflecting of a professional biweekly magazine, L’Itinéraire. the vision of Hockey for the Homeless to expand the Through involvement with a fully operational café, tournament across Canada, we became the National clients can also earn a certificate in the culinary arts. Development Sponsor of Hockey for the Homeless in 2009. With our financial contribution and the leadership Improving delivery of service is a recurring theme and involvement of our staff and distribution associates for organizations dealing with street-level issues. at the local level, Hockey for the Homeless is now Vancouver’s NightShift Street Ministries Society developing a greater national presence while fundraising feeds and clothes between 100 and 150 people results stay in local communities. every night. Like many charities, NightShift struggles to maintain a volunteer-staffing Homelessness is a multi-dimensional issue, which is infrastructure equal to both current needs and its why we support a range of organizations tackling the plans to improve service. issue from different perspectives, each serving distinct demographics and circumstances through innovative and compassionate practices.

Le Groupe communautaire L’ltinéraire operates a café seven days a week that provides more than 30,000 meals a year. The café provides a program for skills development that can lead to a certificate in the culinary arts.T he goal is to help 12 Sayit ng connected to our communities at-risk individuals secure and maintain flexible employment and improve their overall quality of life.

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L , ook Up Live Large: One of a series of large-scale photo installations documenting young residents of Toronto’s Villaways community. Installations were the culmination of six weeks of workshops with an artist and the children Reaching out where we live and youth of the Villaways Art Studio. and work Creative paths for at-risk youth In the culturally, racially and linguistically diverse Homelessness touches us were we live and work, and neighbourhood of Villaways in Toronto, the Art Starts the need strikes a chord with staff and distribution Addressing basic human needs is only part of the Neighbourhood Cultural Centre is delivering inclusive associates across Canada. Our involvement with solution. Access to arts and cultural activities and a programming that fosters collaboration and celebrates Hockey for the Homeless is just one example. healthy environment are also important for building a community. The Centre’s Creative Wayz program lets community in which people are proud to live. children and youth focus on creative activities to help Great-West Life’s Resource Centre for Fraser Valley, foster social and life skills, through dance, photography, located in the same neighbourhood as Vancouver’s That’s the belief behind our support for organizations like visual arts and theatre. NightShift administrative operations, is a champion Toronto’s Sketch - Working Arts For Street Involved and for this capacity-building cause. They are galvanizing Homeless Youth. In the five years that we’ve supported With our support and as part of Winnipeg’s designation support by staging bake sales, warm-clothing drives its Music in the Studios program, Sketch has provided as Canada’s Cultural Capital for 2010, the Winnipeg and other fundraisers. employment-oriented arts and technical skills training Arts Council and partner Ndinawe founded the North to more than 500 participants, helping them increase self End Arts Centre to reach youth in need. By bringing In 2010, the important work of the Brenda awareness and develop social and technical skills. The arts programming to a marginalized and high-risk area, Strafford Society for the Prevention of Domestic results are impressive – four out of every five participants the Centre is providing youth with a successful and Violence drew the support of staff at our Disability have moved on to jobs or further schooling. accessible program and helping to build confidence, Management Services Office in Calgary, and in turn, communication and community. The Centre is also a safe our $10,000 corporate contribution to the Society’s haven for young Aboriginal and new immigrant youth to capital campaign. This Calgary shelter provides experience positive mentorship. women and their children who have fled domestic violence with shelter for up to six months. Staff held a series of fundraising events, from bake sales to book sales, and then stepped up their involvement Think outside the gym by committing to help two families transition from the shelter into homes of their own. Staff donated YMCA of Regina’s Virtual Y program is not your typical after school furniture and other household items and helped program. It provides an effective response to dual challenges: the move both families into their new homes. high costs of building new facilities and reaching youth in Regina’s disadvantaged neighbourhoods who might not make it to the YMCA In these and many more communities, our staff to take part in such a program. The program stresses literacy-building and distribution associates step up to help their skills to help equip youth with essential learning and leadership skills. neighbours in need. Donations of food items in We contributed $100,000 to help establish the program, which connection with Hunger Awareness Day, and school operates with the support of the Regina School Board and parents. supplies and toys during the holiday season, are For more on our support for YMCA of Regina, see page 16. among the simple acts of kindness and compassion they undertake to brighten lives. Top: President and COO Paul Mahon announces our contribution to YMCA of Regina. (From left) YMCA CEO Randy Klassen; Paul Mahon; Don Hoium, Director of Education; The Honourable Bill Hutchinson, Minister of Tourism, Parks, Culture and Sport; Peter Hamill, YMCA Chair of the Capital Campaign. Bottom: Thank-you cards from some of the children at the YMCA. Sayit ng connected to our communities 13

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Revitalizing our neighbourhoods The community of Sarnia- Lambton is combining Red River College in Winnipeg is proof that urban arts and tourism with renewal and respect for a community’s history not only infrastructure development complement each other, but can lead to sustainable to diversify its industry base redevelopment in stressed urban areas. beyond petrochemicals and manufacturing. Our financial A few years ago, in developing its internationally contribution supports the recognized campus in the historic Exchange District, the construction of a new college preserved a series of 19th century facades, which $9.1 million home for now front new, greener campus buildings. Gallery Lambton in downtown Sarnia. When A similar approach attracted our support for the complete, it will be double College’s Momentum: Moving Manitoba Forward capital the size of the Gallery’s campaign. That project will transform the 107-year-old existing space and will be a Union Bank Tower in downtown Winnipeg into a home permanent home to more for the College’s culinary arts and hospitality program, a Market Hall’s community campaign to continue nurturing music, dance and than 1,000 pieces of art, theatre in the Peterborough region drew closer to its campaign fundraising goal fine-dining restaurant, along with a 104-bed residence including pieces by the Group of Seven and many more through our $45,000 pledge. providing safe and affordable student housing. pieces regarded as national treasures. Among the features of the new facility will be educational and internship Oshawa’s economy has suffered with the auto industry’s Not only will this preserve the 10-storey building, opportunities for emerging artists, curators and arts downturn in recent years. Across the street from believed to be Canada’s oldest surviving steel frame administrators. Great-West Life’s Resource Centre is Parkwood and reinforced concrete skyscraper, but it will also help Manor, the grand estate and one-time home of Sam revitalize Winnipeg’s historic Exchange District. It will Similarly, our support for the restoration and renovation McLaughlin, founder of General Motors of Canada and a help bring more people and more economic activity of Peterborough’s Market Hall Performing Arts Centre philanthropist. Owned and operated by The Parkwood downtown, while collaboration with Manitoba-based recognizes the value of the Centre as an incubator Foundation, Parkwood is now a premier National growers and food and beverage producers will generate for the arts and as an accessible gathering place for Historic Site, hosting local commemorative events. opportunities for applied research projects to develop the community. For almost 120 years, Market Hall and test new products. The building is expected to earn has been a Peterborough icon, first as a home to the Recognizing the value of this landmark to Oshawa Leadership in Energy and Environmental Design (LEED) city’s market and then, since 1984, as a performing and the city’s auto-manufacturing heritage, we are certification. arts and community events venue. With Freedom 55 contributing funds to help ensure the preservation of Financial’s Peterborough offices adjacent to the new the building and the artwork within. Our contribution At the same time, the project helps Red River College facility, we know firsthand the value of the Centre for has been matched by an anonymous donor. Combined, continue to build on its well-earned reputation for the community, and were pleased to contribute $45,000 both gifts are matched federally by a stimulus grant – a innovation and leadership in applied learning, and in support of the Freedom 55 Financial Lounge, which testament to the positive impact of working together. produce graduates who not only build their own careers provides observation and meeting space. but also contribute to the economic and social prosperity of our communities.

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Toward greener spaces for all

Community infrastructure is more than roads and buildings; it’s also outdoor spaces where we meet, play and relax. Nowhere is that more important than in our inner cities. Through Centre Venture Development Corporation, we are supporting the redevelopment of Winnipeg’s Central Park, helping ensure inner-city children have a safe and healthy place to play.

Enjoying a local park is something many people take for granted. The Catholic Youth Organization in Hamilton is working hard to ensure that all citizens, no matter their ability, are able to enjoy nature’s beauty. Marydale Park, Ontario’s first completely barrier-free, outdoor recreation centre, is nearing completion with our support.

Marydale Park will feature unique barrier-free amenities for an estimated 90,000 people in the region who have some type of health condition or disability that limits the kind, or amount, of activity they can do. As a resource for both able-bodied and disabled children, youth and adults, Marydale Park is intended to be a place where all will be welcome to play, explore and learn.

Over the past five years,ReForest London has planted more than 20,000 trees and shrubs in 140 projects in yards, schoolyards, parks, and natural areas with the help of 14,000 volunteers, groups and businesses. For the past two years, London Life has been the lead sponsor of this program to keep the forest in the “Forest City”. London Life employees and their families have planted 1,500 trees, including more than 600 in Gibbons Park in 2010.

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“The YMCA began with a goal to improve lives, not just to provide a jogging track,” says Randy Klassen, Chief Executive Officer, YMCA of Regina. “We’re staying true to the mission and evolving to meet the needs of our community.”

The Say YES campaign to raise $2 million was a success because YMCA of Regina effectively shared information and built on The Ys have it! long-term relationships, Klassen says. “Relationships don’t start with the campaign kick-off and Neighbourhood YMCAs and YWCAs have long been end with the campaign goal. We want people to get on the “go-to” place to get a workout, but they’re also a board and stay on board.” pillar of the community, meeting local needs for health, education and social services. Early support from Great-West Life, London Life and Canada Life helped build momentum, Klassen says. When YMCA of Regina launched its Say YES capital campaign in 2010, it gained the support of community “Great-West Life, London Life and Canada Life were backers who understood the vision behind the campaign the first companies to make a contribution. That was a – including Great-West Life, London Life and Canada Life. stamp of approval; when other stakeholders see a major company stepping up for the campaign, confidence Our $100,000 pledge is helping YMCA of Regina grows.” undertake upgrades at its downtown and northwest facilities. Renovations to aging infrastructure and YMCAs share a commitment to build stronger the installation of additional fitness equipment and communities. In Kelowna, our contribution is additional daycare spaces are among key needs. helping YMCA-YWCA of the Central Okanagan add a gymnasium, a youth activity centre, a child and family With this capital support and an additional contribution centre, a walking/running track, and a preventative of $100,000 for YMCA of Regina’s Virtual Y after- health and wellness centre. In Ontario, our support school program (see page 13), we’re saying “Yes!” to adds to YMCA of Chatham-Kent’s fundraising for the a community-building plan that holds youth and construction of a new 44,000 square-foot facility. leadership development, and growth in spirit, mind, and body among its highest ideals.

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Sustaining an approach to For GWL Realty Advisors, a leading real estate investment advisor and a subsidiary of Great-West Life, the goals of sustainable housing Habitat resonate as especially important. GWL Realty Advisors has long understood the advantages of reduced Home ownership is at the centre of a range of personal, energy consumption and environmentally sustainable social and economic benefits. Greater financial stability, development, and has adopted Habitat as one of pride in ownership, and a sense of rootedness to a place their main community causes. See page 28 for more all contribute to stronger communities. Widespread information on our involvement with Habitat home ownership also attracts businesses to a community, for Humanity. stimulating economic investment and employment.

As part of its efforts to ensure everyone has a safe and decent place to live, Habitat for Humanity Canada (Habitat) is raising awareness of the need for housing that is not only affordable, but also incorporates environmentally responsible design and construction. Through our funding, Habitat’s annual Great-West Life, London Life and Canada Life National Award for Leadership in Sustainable and Affordable Home Building recognizes local leaders with a $25,000 contribution Sarah’s story toward a sustainable, affordable building project. Thank you to everyone who helped with the build. We would like you to know that we Jim Carragher, the 2010 recipient, is advancing green appreciate all your help. My family was looking building practices in Prince Edward Island. He directed for a house forever ago, then we signed up for the $25,000 to his local Habitat affiliate to help build Habitat for Humanity. I hopefully will work with an energy-efficient home for Habitat partner Susan Habitat for Humanity when I’m older. We hope MacCormac and her three children (see Sarah’s story you work with many more builds. I will tell my at right). kids to tell their kids how Habitat for Humanity Habitat has stated a goal to have 90 per cent of its builds changed many families’ lives. meet third-party, best-in-class green building standards – Sarah Blaisdell, 10-year-old daughter of by 2012. The green homes built by its volunteers help Susan MacCormac, Habitat Build Home reduce greenhouse gas emissions, and save partner Dedication, August 2010 families about $500 annually in utility costs.

Among the many enthusiastic Habitat volunteers are many of our staff and distribution associates, who year after year have taken part in home builds and events in cities across Canada. Staff enthusiastically join in the efforts at Habitat for Humanity builds across the country.

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igures from Statistics Canada1 point to major Fchallenges for the country’s charitable sector: both the number of Canadians making charitable donations and the total amount donated have declined over recent years. It’s a major concern for organizations of all sizes within a sector of the economy that generated more than $100 billion of economic output in 2007.2 Charities are adapting their approaches to engage donors, use their resources more efficiently and position themselves for long-term effectiveness. As charities look for better ways to give, grow and connect, we are: • Supporting their development of governance, human resources, financial transparency and other fundamental operational requirements. The goal is to help build a stronger charitable sector with greater overall capacity, relevance and effectiveness. • Serving as national sponsor of a public awareness program that encourages Canadians to leave gifts to charities of their choice through their wills.

Initiatives promoting knowledge transfer within the healthcare and charitable sectors gain our support. Institutions like Collège universitaire de Saint-Boniface benefit when the expansion of knowledge to a • Assisting organizations addressing a spectrum of community wider community of interests is part of the mix. needs as they work to broaden their community focus, strengthen their infrastructure and work together to share best practices for greatest benefit.

1 Statistics Canada. “Charitable Donors Summary Table.” (2009 data) www40.statcan.gc.ca. 2 Statistics Canada. “Satellite Account of Non-profit Institutions and Volunteering.” 2009. www.statcan.gc.ca.

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Building capacity across the As National Development Sponsor for the past nine years of CAGP’s public awareness program, LEAVE A LEGACY™, charitable sector we have helped CAGP tell greater numbers of Canadians about the many benefits of planned giving. Imagine Canada is working hard to support and strengthen our country’s charities and non-profit As the program has matured, our support has shifted organizations. Helping these organizations stay fluid, from basic infrastructure and administration needs flexible and well positioned to deliver on their mandates to greater support for local committees of LEAVE A is a long-term effort that warrants long-term support. LEGACY through the provision of grants (administered by CAGP), communications, marketing tools and A major contributor to a charity’s effectiveness is website development. A growing number of applications “This is such a crucial program for public confidence. With our support, Imagine Canada’s for grants, the founding of new chapters and the the sector right now, and one that Ethical Code Program lays out standards for charitable rejuvenation of existing chapters all point to greater organizations to manage and report their financial affairs awareness, education and advocacy for charitable giving will allow us to lift the collective responsibly to help create greater public confidence. It across Canada. was the first such effort in Canada, and more than 350 bar in terms of how we do our charities, collectively representing more than $2 billion All effective organizations reach a point where self- in fundraising revenue, have joined the program since its assessment is vital: What is the best way to deliver our work in support of Canadians. 2008 relaunch. programming? As the national office of the Canadian Charities are ready to embrace Mental Health Association (CMHA National) looks to Building on this commitment, we have pledged $300,000 build its capacity to promote workplace mental health, standards and accreditation that over the next four years to support the launch of Imagine we became the National Development Sponsor of a Canada’s Standards Program. Drawing on extensive feasibility study for Working Together: a CMHA workplace will demonstrate to the public that dialogue with charities, this initiative expands on the mental health national consortium – a new model of they are meeting these standards.” Ethical Code Program and presents a broader and more doing business for CMHA. CMHA National wants to rigorous set of standards that includes an accreditation continue to play a leadership role to assist employers and Marcel Lauzière, President and CEO, process. Imagine Canada expects to accredit between 400 employees in finding effective solutions for managing Imagine Canada. and 500 organizations over the next four to five years. the complex issues of mental health in the workplace. The challenge is that while CMHA has a common vision, With Imagine Canada, we are able to help build capacity mission and values, it is an association of independent across the charitable sector, encouraging Canadians service providers across Canada. The feasibility study to volunteer and donate more. Similarly our support will allow CMHA National to assess its overall strategy for for the Canadian Association of Gift Planners (CAGP), a Canada-wide workplace mental health consortium of which has evolved to keep pace with the organization’s programs and services. needs, allows us to help build the capacity of many more charities than we can touch directly.

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Where business skills meet interconnections. London Life’s support has been enduring and it helps the program put principles of community challenges sustainability into practice.

Charities and other employers share a common need for “Students take a deep dive into working with a non- people who bring a well-rounded perspective to both profit. It’s an even more intense way for them to learn their career development and volunteer work. the value of sharing their time, treasure, and managerial talent with those in need.” As part of the Transdisciplinary Community Health Project curriculum, students in In 2010, we continued to help address this need with the the University of Ottawa’s Faculty of Health Sciences collaborate with community organizations, sharing their talents and energy while gaining valuable life and Richard Ivey School of Business, where Ivey Connects is a professional experiences. student-led initiative that engages students in a variety of Sharing knowledge community projects. Knowledge, when shared, is a powerful catalyst for Building a greener approach Since 2005, we’ve worked with Ivey Connects to create positive change. When organizations share experiences, London Life Community Internships that connect funding for one program can be leveraged for broader Our relationship with the David Suzuki Foundation students seeking summer employment with charities gain. A case in point is the community health program illustrates a commitment to continue helping who need their knowledge and energy. Internships in development at the Collège universitaire de organizations advance their work when one project is run a minimum of 10 weeks, and include such Saint-Boniface. In addition to providing a founding complete and the organization is ready to take the next work as developing marketing or fundraising plans, donation, we helped the school explore the merits step in its plan. implementing strategic plans, writing policy manuals of an interdisciplinary program by pointing to the and updating websites. Since the program was University of Ottawa – Faculty of Health Sciences, The Foundation collaborates with scientists, business and launched, we’ve sponsored 15 students into London area whose Transdisciplinary Community Health Project industry, academia, government and non-governmental community agencies. was founded with our support in 2009. This university organizations. It works to provide innovative solutions to curriculum, delivered in collaboration with community help build a clean, competitive economy that does not “In the short term, a charity is leveraging the student’s non-profit organizations, teaches service learning and threaten natural resources. time,” says Dr. Tima Bansal, an Ivey professor. “But they’re is intended to help healthcare professionals in training also setting up students to give for the rest of their lives. develop greater awareness and compassion. The In the service of that mission, in 2009, the Foundation Ivey graduates go on to become influential players and emphasis on inter-professional health practice is a great launched the newly revised David Suzuki at Work they stay aware of the value of community service. With benefit for participating students, allowing them to hone program, a workplace sustainability program to create this program, a dollar is leveraged many times over.” their skills and learn from one another while gaining a national network of environmental leaders within an understanding and competency in all aspects of the Canadian workforce. We became the Foundation’s Bansal, who is also Director of the Cross-Enterprise community health. first-ever corporate donor on an outreach initiative. Leadership Centre on Building Sustainable Value and Our funding supported the relaunch of a revised and the Executive Director for the Network for Business With our support, the Collège universitaire de Saint- enhanced David Suzuki at Work tool kit, a complete Sustainability, sees our support for Ivey Connects as an Boniface is developing its made-for-Manitoba version of online guide for people who want to “green” their effective approach to business sustainability. this program. workplaces.

“It’s easy to stay in your silo as a student or an educator or a corporate manager. Sustainability is about recognizing

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In 2010, we helped the organization expand the work of the David Suzuki Ambassadors. These professionals – who are also committed volunteers – deliver relevant, fun, and interactive workshops based on the tool kit. With backgrounds in hospitality, real estate, technology and other sectors, these volunteers are also conducting Green Cafés – events that are fast becoming Canada’s premier business sustainability networking opportunities.

Green Cafés let businesses celebrate stories of workplace-greening successes, swap ideas about green practices, and facilitate brainstorming on solutions for common sustainable workplace challenges. Through 2010, these presentations proved popular in Investing in our own capacity Toronto and Vancouver, filling their venues With our support, the David Suzuki Foundation is expanding the reach of its to give to capacity. Green Cafés – networking events for working Canadians to share knowledge and best practices around workplace sustainability. We also look within our own organization to find better ways to nurture the community engagement of our people. Saying Yes! in Winnipeg As part of our 2010 United Way/Centraide We were among the first corporations to support Yes! Winnipeg, an entity to campaign, we undertook a major initiative to replace create economic growth and prosperity. Developed by the Winnipeg Chamber paper pledge forms with online pledging. The result of Commerce and now an initiative of Economic Development Winnipeg Inc., was a fresh approach that more effectively promoted Yes! Winnipeg is working toward a set of specific and measurable economic the work supported by United Way, improved goals for making the city a better place to live, work and play. management tools for our volunteer committees to use, and an easier way for our people to make As a member of Yes! Winnipeg’s Investor Council, we are working with other donations. With this new way to connect potential prominent business to help ensure continuing growth and prosperity for the donors with campaign volunteers and United Way, city’s common wealth. the number of staff and distribution associates who donated increased by 25 per cent and financial “We believe the path to creating the kind of city Winnipeg’s residents desire results from our national workplace campaign grew is through a growing, vibrant and robust private sector,” says Bill Morrissey, by 11 per cent. For more information on how we Leader of the Yes! Winnipeg team. “Among the benefits will be new and give to United Way, see Taking action coast to exciting career opportunities so that our young people will be less inclined to coast, starting on page 26. leave after graduation.”

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anadians are living longer1, and an aging Cpopulation places new demands on our healthcare system to deliver effective care from prevention to end-of-life issues. Solutions for this major challenge and other healthcare issues increasingly call for more than new facilities and technology. We work with healthcare organizations that focus on fresh approaches, on sharing knowledge across disciplines, on career ladders for young researchers to stay in Canada and to collaborate across institutions, and on the development of well-rounded healthcare professionals. Together with these organizations, we’re working to develop: • More effective and compassionate models for end-of-life care. • Programs promoting careers in healthcare, and greater knowledge-sharing among researchers. Kensington Hospice (top) and the Royal Ottawa • The continuing development of a centre of excellence Mental Health Centre are among organizations committed to transforming the diagnosis and treatment taking new approaches to address the health issues of depression. faced by Canadians.

1 Human Resources and Skills Development Canada. “Health — Life Expectancy at Birth.” Web page. www4.hrsdc.ga.ca.

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New approaches to compassionate This new approach to end-of-life care is also taking shape in Nova end-of-life care Scotia’s Annapolis Valley, where a partnership between healthcare Much attention has been focused on advances in medical providers is creating the region’s first technology and healthcare efficiency. The need for hospice/palliative care centre. With compassionate end-of-life care, however, remains an our contribution to a joint capital important concern. campaign between Valley Regional Hospital Foundation and Valley Our contribution of $125,000 to Kensington Foundation Hospice Foundation, we joined in Toronto is helping address this need with a model in a collective effort to introduce that is unique in Canada. Kensington Hospice will be a standalone hospice that adopts a first-of-its-kind facility, an end-of-life care facility in a unique model for quality and partnership with a major hospital (Princess Margaret compassionate care. Hospital), with a commitment to caring not only for patients but for their families. Hospice patients and Families facing a life-limiting illness their families will have access to an interdisciplinary will be able to turn to the hospice team of specialists in palliative care. Nursing, social for a team-oriented approach to work, psychology, psychiatry, physiotherapy, alternative medical care, pain management and therapies and bereavement counseling are all emotional and spiritual support. components of a more compassionate, emotional and Designed to provide many of the We provide educational funding that helps medical researchers and clinicians socially comforting approach to the end of life. pursue their education and skills training, share knowledge and continue to build comforting elements of a home, the hospice will be their careers. Photo by Dan Harper. physically connected to Valley Regional Hospital, The Kensington model also incorporates education and allowing for access to support services and interventions training opportunities, including extended palliative care program, is encouraging young people across Canada for pain and symptom management. training for physicians during their residency. to investigate a career in health sciences. The program introduces talented high school students – including The hospice will focus on community and family needs. Among the benefits and expected outcomes of this new those from bilingual, Aboriginal and rural communities – It will heighten the overall awareness of the importance of model of care are: to working health clinicians and scientists. The students quality palliative care. As well, it will provide community gain an understanding of the requirements, challenges • New guidelines for palliative care, interdisciplinary and professional education, information, resources, and rewards of a health-related career. teaching and an innovative research program. caregiver support and bereavement counseling. • The research and implementation of best practices, Since 1997, more than 16,000 students and teachers have which will be presented at conferences and publicized. Developing career ladders in participated in the program, taking part in an interactive day that includes a dynamic keynote speaker, two hands- • A fellowship program in partnership with Princess healthcare on workshops and a career panel – at no cost to them or Margaret Hospital, open to clinicians from across their schools. Canada and from outside the country. To meet increasing demands on the Canadian healthcare system in the years ahead, we will need a steady infusion of committed professionals. The Canadian Medical Hall of Fame, through the Discovery Days in Health Sciences (continued on page 24)

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(continued from page 23) From the foothills to the peaks: The funding also supports two additional initiatives: • Research fellowships. With funding for depression and Those already in a healthcare profession face the increasing our understanding of co-morbidity research fellowships, the Royal is able to challenges of staying on top of current knowledge and leverage additional funds to attract research fellows for medical treatment. In a medical specialty as complex as depression these positions. cardiology, a transfer of knowledge between practitioners There’s no blood test for depression, but treatment of the • The founding of the Pan Canadian Research Network is essential for making gains in diagnosis and treatment condition could soon include personalized intervention, Secretariat. This will be the first comprehensive of heart disease and defects. Fondation de l’Institut as cancer and heart disease do today. universitaire de cardiologie et de pneumologie de and integrated research collaboration between the Québec promotes and supports the work of the Institute, “Depression takes in many symptoms and really country’s depression researchers and clinicians. which is affiliated with Laval University. The Institute describes many different conditions, each calling for a Canada will benefit from a nationally recognized supports research and teaching for the heart specialists distinct treatment,” says Dr. Zul Merali, Scientific Director administration centre to co-ordinate and engage and researchers committed to excellence in cardiology of the University of Ottawa Institute of Mental Health national stakeholders. The Depression Research and pneumology, and ultimately, to provide top-notch Research (IMHR), the Centre will serve as the hub and care for a population of more than three million people. research arm of The Royal will encourage researchers and Ottawa Mental Health clinicians to work collaboratively With our support, named scholarships have been Centre (the Royal). to help understand causes of established, allowing young cardiologists to develop and depression. train in ultra-specialized, renowned medical assessment Dr. Merali, his IMHR centres around the world before returning to work at the colleagues and other “We’re trying to create a hub for Institute with their newfound knowledge and expertise. researchers and clinicians scientists focusing on depression, are working to advance similar to networks already For millions of Canadians, cardiovascular disease and the understanding and established for the study of other diabetes are closely linked health issues. Separate treatment of depression. illnesses,” says Dr. Merali. “It will be streams of research into each disease, when combined, a place to talk about best practices hold the potential to improve understanding and A major effort in this and be a repository for research.” treatment of both. work is the founding of the Depression Research Centre. The Ottawa-based In 2005, Great-West Life made its first contribution We aim to foster this collaborative research with the Centre focuses on unique collaboration among in the realm of mental health to the Royal Ottawa Heart and Stroke Foundation of Ontario and the psychopharmacology, psychotherapy, brain imaging and Mental Health Centre. Our funding for the organization Canadian Diabetes Association through post-doctoral other tools to develop standardized new protocols to has evolved from capital infrastructure to an overall scholarships that encourage research into both diabetes diagnose and treat depression intensively and effectively. mental healthcare strategy with regional and national and cardiovascular disease. The expectation is that implications. greater insights into these connected diseases will “Our goal is to get people better faster,” says Dr. Merali. emerge, and that talented and innovative researchers “We want to use a systematic approach, very customized From Dr. Merali’s perspective, it’s welcome support for a will have new opportunities to achieve their career to the patient and informed by research.” misunderstood and underfunded illness. aspirations within Canada. We have contributed $300,000 to the initiative in “In terms of our understanding, we’re moving from the direct support of the Depression Research Centre’s foothills toward the peaks. It takes a lot of resources to get infrastructure. there. We’re thrilled with Great-West Life’s active role in helping us.” 24 Colabl orative approaches to healthcare

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Sustainable capital projects are not finite investments in The campaign will also expand emergency services bricks and mortar; they increase capacity of organizations and create a new University of Western Ontario satellite to deliver lasting benefits to their communities and spur medical school at the University of Windsor. An enlarged urban renewal. When all stakeholders – community emergency department will allow for the acquisition organizations, government and private sector of newer medical technologies. Meanwhile, the new contributors – work together, the momentum advances a medical school facility will introduce students to the area Dr. Zul Merali capital campaign toward its goals. and encourage new doctors to make Windsor their home, expanding the pool of healthcare professionals to serve a Taking a better picture of We are helping a wide range of organizations in growing community. depression healthcare and other sectors meet their capital goals, whether a project first comes to our attention through For children facing illness and other health concerns, D. r Merali and his team also want to understand the direct involvement and leadership of our staff and a family-centred environment helps them and their the body’s response to stressful events, and the distribution associates, or as a direct appeal from within families cope with the hospital experience. With this relationship between stressors and mood and the community. It’s an approach that in 2010 resulted belief among its guiding principles, the Children’s anxiety disorders. in the commitment of funding, volunteer hours and Hospital Foundation of Saskatchewan is raising expertise toward projects to address key community awareness and funds for Saskatchewan’s first-ever To fully pursue this research, the Depression needs. provincial Children’s Hospital. The facility, to be located Research Centre needs access to a costly and in Saskatoon, is expected to open in 2014-2015. relatively new piece of technology – a scanner In Windsor, our $50,000 pledge to the Beyond Medicine combining two kinds of body imaging, positron campaign is helping Hôtel-Dieu Grace Hospital Our $100,000 pledge adds to a long history of support for emission tomography (PET) and magnetic resonance expand services in response to the prevalence of cardiac the Foundation’s fundraising initiatives. This includes imaging (MRI). This equipment will allow scientists disease in the region. With the Hospital’s new dual-lab sponsorship of the Foundation’s annual Radiothon and to visualize where in the brain something has gone Angioplasty Centre, patients and their families will no other initiatives going back to 2000. awry, and also determine the underpinning chemical longer have to endure transfers to hospitals outside the disturbances. region, keeping families together during a stressful time while at the same time helping keep costs down. “Knowing how stressors alter brain chemistry and make a person more vulnerable to illness is important for our understanding of depression. With new technology, we can look at changes in brain chemistry in living individuals – up until recently, it was only possible to do so with a cadaver. Now we can see what areas are functioning differently in relation to chemical changes.”

Dr. Merali believes this technology will introduce greater precision in the treatment of depression, complementing existing treatment methods.

“Through brain imaging, we can actually see many of the effects of existing methods.” Colabl orative approaches to healthcare 25

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aking a positive, lasting impact is more than a Mone-person, one-charity or even one-year job. For this reason, collaboration (“let’s work together”), knowledge sharing (“let’s share good ideas”) and sustainability (“let’s plan for needs today and for the future”) form the core of our approach to community building. As community needs do not present themselves within tidy categories, nor do the solutions. In response, we direct our resources toward projects within, and across, the spheres of arts and culture, civic activities, education, health and wellness, and social services. Some of these projects take shape on the national stage, while many more play out locally. While we initiate many projects as an organization, often our staff and distribution associates are leading the way in helping our communities grow stronger, healthier and more vibrant. This personal involvement can have an impact as great as, or greater than, a financial contribution, especially in smaller communities. The summaries on the following pages are highlights of how this commitment takes shape in communities from British Columbia through to the Atlantic provinces. The regions of our country are distinct, as are many of their challenges. Still, annual workplace campaigns in support of United Way/Centraide, corporate teams that bike, walk or run to raise funds, and financial contributions The faces of community engagement. to a local hospital or museum come down to the same principle: From top: Hunger Awareness Day; CancerCare Manitoba’s Challenge for Life; and the Heart community building. No matter the size, complexity or duration of & Stroke Foundation’s Big Bike event. the challenge at hand, it’s about people helping people.

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Focus of Distribution of The programs that shape our support Support in 2010 Support in 2010

Our national corporate citizenship policy provides an operational framework through which Arts & Culture National to channel the commitment of our organization and our people. We are working to help build 10.6% 24.1% stronger communities together with non-profit, charitable and community organizations.

As important components of our national corporate citizenship program, our Community Civic Activities Partners™ and Community Builders™ programs provide corporate financial contributions 20.8% directly to the qualifying organizations with which our staff and distribution associates are actively involved.

Community Partners British Columbia 5.7% The Community Partners program supports our field offices and their distribution associates Education Prairies across Canada working with non-profit, charitable and community organizations in local 18.1% communities. Our Community Partners Planning Kit guides our field leadership through 25.2% an annual process so that community engagement becomes part of their regular planning and ongoing operations. Reflecting our belief that personal involvement and leadership are as important as financial donations, the Community Partners program promotes long-term relationships between our people and the causes that matter to them and their communities. The program also supports the collective generosity and efforts of our field offices that organize corporate teams to participate in community-based fundraising events. Health & Wellness 29.2% Community Builders Ontario 29.8% Through our Community Builders program, we support staff in our major centres who volunteer their time, expertise and leadership in their communities. Staff performing head office functions in Winnipeg, London, Toronto, Regina and Montreal are eligible to apply for a Volunteer Recognition Grant to be directed to their chosen charity. Through Community Builders, we also recognize the collective generosity and efforts of staff who organize corporate teams to participate in community-based fundraising events.

Like the charities we work with, our national corporate citizenship program continues to Social Services evolve to anticipate and meet emerging needs within its broad policy framework. For more 21.3% information on our corporate giving policy and community engagement, visit us online at Quebec www.greatwestlife.com, www.londonlife.com or www.canadalife.com. 11.7% See the Appendix, beginning on page 44, for a complete list of our contributions to communities in 2010, including associations, bursaries and scholarships, and team events. Atlantic 3.5%

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Across Canada For a closer look at our support for United Way/ Great-West Life, London Life and Canada Life maintain Centraide, see the individual hundreds of offices and have thousands of staff and regional summaries on the distribution associates across the country. Reflecting pages that follow. our national presence, we participated in a number of Canada-wide initiatives to address community needs. Building on our decades-long commitment to food banks We continue to direct our largest annual contribution and social agencies across to 61 United Way/Centraide campaigns serving Canada, and in conjunction populations of 45,000 to more than 3,000,000 in with Food Banks Canada’s communities across Canada where we have offices. Staff, Hunger Awareness Day, we Linda Cormier, Executive Assistant with GWL Realty Advisors, was honoured staged our second annual co-ordinated food drive at our with the Nick Volk Award for Perseverance at the Toronto Habitat affiliate’s distribution associates and retirees donated $1.2 million annual volunteer appreciation gala. For more than seven years, Linda has been a through annual workplace campaigns. Together with major Canadian centres – Winnipeg, London, Toronto, passionate advocate for GWL Realty Advisors’ relationship with Habitat. our corporate contributions totaling $1.4 million, our Regina and Montreal. This year, many of our field offices support in 2010 topped $2.6 million. This funding helps across the country also participated. overflowed, their storage room before being distributed thousands of local programs and agencies meet social to children in need. service needs, and has repeatedly earned the United Between May 24 and June 4, staff donated more than Way’s annual Thanks a Million Award. 9,100 pounds of food items – an increase of 40 per cent We are also helping Canadians achieve their dream over 2009. Results were achieved through staff initiative of affordable home ownership. Our long history of and creative ideas, including prize draws and friendly involvement with Habitat for Humanity Canada challenges between departments and individual staff continued in 2010. The Great-West Life, London Life and members. Canada Life National Award for Leadership in Sustainable and Affordable Home Building was established to help As a new school year began in autumn, we moved from Habitat advance its vision for sustainable home building, nourishment of the body to nourishment of young while recognizing local volunteer leadership in this minds. Staff and distribution associates enthusiastically innovation. See page 17 to read how the 2010 recipient participated in school supply drives at our major centres achieved his dream for sustainable home building in to help children in need. Prince Edward Island. What began in 2009 as a project for our Freedom 55 Hundreds of volunteer hours also resulted in successful Financial office in London has the makings of an annual sponsored builds in many different cities, adding to a event across our operations. Inspired by plans for history of commitment. London’s Stuff the Bus drive, which encourages people to stuff a mini bus with backpacks of school supplies, GWL Realty Advisors, a leading real estate investment staff in Winnipeg quickly organized their own drive that advisor and a subsidiary of Great-West Life, has been year. With more time to organize a similar drive in 2010, involved with Habitat for Humanity since 2004. They From potluck lunches and hallway putting contests to talent shows and a Winnipeg collected 40 per cent more backpacks and have supported the builds of seven townhouses, and multi-day stationary-bike event, our people used fun to fundraise and encourage Regina enthusiastically came on board. As we’ve come payroll pledges for their local United Way. Across Canada, the number of donors have raised $740,000 through corporate funding and their increased 25 per cent in 2010, and funds raised increased by 11 per cent. to expect, the generosity of Regina staff shone brightly network of real estate suppliers, contractors and brokers as backpacks with school supplies filled, and eventually in Toronto, Vancouver and Calgary. 28 Tkia ng action coast to coast

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British Columbia Across British Columbia, we contributed $90,000 to the Among the projects we supported in Canada’s westernmost province were a unique vocational annual United Way campaign in six different communities, curriculum responding to the demands of a growing field, and our workplace campaigns raised another $55,000, the expansion of a leading heart centre, and resources to help the province’s new Canadians overcome barriers providing combined support of $145,000. to success.

For several years, we have recognized the unique role the University of British Columbia Faculty of Education’s addition of workplace mental health components, with Since 2007, Canada Life staff in Victoria have helped Vocational Rehabilitation Counselling Master’s Program, input from the Great-West Life Centre from Mental organize a fundraising gala for Our Place Society, a place On-Line has played beyond provincial borders. It is the Health in the Workplace. for inner-city families to turn for housing, meals and a only curriculum of its kind in Canada. The program drop-in centre. We are a major sponsor of the gala, and in responds to the development goals of Canadian The Heart Centre at St. Paul’s Hospital in Vancouver is 2010, the event took a twist: guests stayed home for those vocational rehabilitation and disability management British Columbia’s most comprehensive referral centre without a home. “Non-gala” attendees swapped a night professionals. This Internet-based, student-centred for patients with heart disease. Building on more than a out in favour of a direct donation. training improves access for students in remote areas, decade of support, our now-completed $100,000 pledge those with disabilities, and those requiring affordable to St. Paul’s Hospital Foundation has helped establish a We are also looking to ensure British Columbia’s citizens education. Our most recent support also enabled the specialized operating room for minimally invasive heart have access to the arts and can rely on a strong non-profit surgery. sector through our support for Vancouver Playhouse Theatre Company’s holiday-season production, and Ensuring educational access is a goal we share with Endeavour, an annual gala raising funds for non-profit Vancouver Community College. Our funding is helping organizations in the arts, sciences and health sectors. bridge gaps in educational opportunities for under- served populations. The Great-West Life, London Life and Canada Life Scholarship for New Canadians targets older immigrant youth wanting to complete high school credentials and enter post-secondary training programs A Closer Look at the College. Vancouver Island University see page 6 How do you spell S.U.C.C.E.S.S.? This agency is helping NightShift Street Ministries Society see page 12 new Canadians and members of the Chinese community in the Lower Mainland overcome language and cultural Central Okanagan YMCA-YWCA see page 16 barriers, achieve self-reliance and participate more fully in Canadian society. For 12 years, we have sponsored S.U.C.C.E.S.S.’s annual fundraising gala, assisting the organization in achieving its vision of inclusivity.

Helping new Canadians achieve their educational goals: Maria Tam, Regional Director, Freedom 55 Financial (right), with student at Vancouver Community College awards ceremony. Tkia ng action coast to coast 29

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Alberta Across Alberta, we contributed $74,000 to the annual United Way campaign in five different As in many areas of the country, healthcare and communities, and our workplace campaigns raised another $94,000, providing combined education are priorities in Alberta. Our funding is helping several of the province’s hospitals address needs, while support of $168,000. As in previous years, our Calgary office of GWL Realty Advisors organized our support for a key institution in business education is another major event, this year a stationary-bike ride. Over several days, eight teams of 11 riders intended to foster development of the next generation’s each pedalled a distance equal to the Tour de France, raising an outstanding $58,000. business leaders and community builders.

Helping children who are preparing for a bone marrow transplant is the motivation for our $60,000 contribution an institution we’ve supported since 1998. In 2008, we Glenbow Museum is delivering programming to Alberta Children’s Hospital. Our contribution contributed $250,000 to fund the Great-West Life, London that engages families and children. Through our is directed toward a piece of equipment that helps Life and Canada Life Faculty Fellow in Personal Financial contributions, the Museum is able to stage three children battling cancer who need blood and stem cell Planning, reflecting the firsthand knowledge of our weekends of programming that include guest artists, transfusions. This machine can filter out the critical local offices that Haskayne’s evolving curriculum makes musical and theatrical performances and tours, and in- platelets faster and with less discomfort than any other business and community sense in a challenging global gallery art programming. system available. economy. As industry members, we gave our input to the committee that selected a professor recognized for his Saskatchewan Grande Prairie’s Queen Elizabeth II Hospital raises teaching excellence for this position. funds and awareness for essential equipment through its A province that is home to one of our major offices – annual Festival of Trees fundraiser. It’s an event we have Our funding provided for the recruitment of this leading in Regina – has experienced strong economic growth sponsored since 2004. Known locally as the kickoff to the professor, along with knowledge resources, a library and in recent years. Our support for a range of educational Christmas season, it draws more than 10,000 patrons. faculty research activities – tools for the next generation’s institutions is one way we can help ensure that Proceeds of the 2010 event purchased an orthopedic business leaders and community builders. the benefits of a strong economy result in greater operating microscope, a key component of a project to opportunities. These initiatives complement many more Like Citadel Theatre in Edmonton, we believe the arts expand surgical services. community projects we undertake in Saskatchewan, and the enriching experience the arts provide should be including a well-established golf tournament that raises accessible to all, including economically disadvantaged Walk the hallways of businesses in Alberta, across Canada funds for healthcare. and around the world, and you’ll find graduates of the youth. Our funding for a school program provides University of Calgary’s Haskayne School of Business, financial backing for the presentation of matinee We are working with Saskatchewan Institute of Applied performances, along with study guides, pre-performance Science and Technology (SIAST) to help ensure learning workshops and distribution of subsidized tickets. opportunities stay relevant and inclusive, to benefit students, employers and communities in the province. Young people between the ages of 12 and 18 become A Closer Look Several scholarships and bursaries, named for Great-West volunteers and develop as leaders through Youth Central. Life, London Life and Canada Life, as well as Freedom The Banff Centre see page 9 The organization matches them with community 55 Financial, are available to SIAST students pursuing agencies and events that need volunteers. Our funding, Brenda Strafford Society see page 13 studies in business. going back to 2007, supports the youth-team leaders who mentor and coach these young citizens.

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Staff are quick to team up and raise funds for charities like KidSport™ Saskatchewan.

For at-risk young adults who need an extra boost to humour. Beyond fundraising, the message was clear: by taking part or volunteering at this event, a gain education, experience, life skills or training, the by participating in sports and recreational activities, 20 km walk that goes through some of Winnipeg’s historic Regina Adult Learning Centre is an important and children can learn about teamwork, personal goal-setting neighbourhoods. respected resource. Our annual contribution funds and the importance of being active. various programs that translate into employment or Our relationship with Health Sciences Centre post-secondary education. In Saskatchewan, we contributed $86,000 Foundation dates back to 1989. Our recent significant support named the Great-West Life PET/CT Centre for With our support, the Great-West Life Charity Golf Classic to the annual United Way campaign in two the Siemens Institute for Advanced Technology. This has raised more than $1.4 million for the Hospitals of different communities, and our workplace specialized technology serves a broader community Regina Foundation since 1994, helping the Foundation campaigns raised another $75,000, purpose than immediate care. As an essential component establish healthcare centres of excellence throughout of an established world-class nuclear medicine program, southern Saskatchewan. Staff and financial security providing combined support of $161,000. the on-site cyclotron provides doctors and clinicians advisors in Regina rally around the tournament every with a powerful tool for diagnosis and treatment. It year as organizers, volunteers and participants. Proceeds also encourages the expansion and economic benefits of the 2010 tournament – nearly $138,000 – went toward of research, and is a major factor in attracting talented an echocardiography system, which provides one of the A Closer Look scientists to Winnipeg. most widely used diagnostic tests for heart disease. YMCA of Regina see pages 13, 16 We’ve been involved with the University of Winnipeg In Saskatoon, we completed our $100,000 pledge to Children’s Hospital Foundation for more than fifty years. The Great-West Life Student St. Paul’s Hospital’s 100th Anniversary Embracing the of Saskatchewan see page 25 Scholarship Program in the Faculty of Business Applied Future campaign to enhance urology and prostate Management Studies provides top students with services by providing state-of-the-art equipment, financial assistance and valuable work experience in our facilities, space and treatment. Winnipeg offices. By building work-term continuity and Manitoba mentorship into the scholarship, our goal is to offer these Whether it’s seeing a play, studying works of art or scholars challenging careers upon graduation. hearing a symphony, cultural groups provide youth and Manitoba’s stable and diverse economy is the base for a children with new experiences that enhance learning and thriving business community that includes Great-West A reflection of our relationship with the University make a lasting, positive impact. We are encouraging the Life, which was founded in Winnipeg in 1891. With strong of Winnipeg, its expanding downtown campus is efforts of Saskatchewan’s arts organizations, including roots in Manitoba, including a presence of more than now home to McFeetors Hall: Great-West Life Student Persephone Theatre, Globe Theatre, Mackenzie Art 3,000 staff, we demonstrate our community engagement Residence, named for University of Winnipeg alumnus Gallery and the Regina Symphony Orchestra, in in many different ways. and Great-West Lifeco Inc. Chairman of the Board, delivering and growing these opportunities. Raymond McFeetors. This innovative student residence For example, whether through annual corporate incorporates environmental standards consistent KidSport™ Saskatchewan is committed to assisting donations or the involvement of staff, we’ve supported with sustainable development and houses a unique children of families facing financial obstacles to CancerCare Manitoba for more than two decades. As community of rural, out-of-province, international and participate in community sport programs. In Regina, one of CancerCare Manitoba’s first corporate donors, mature students and their families. we sponsored the 14th annual KidSport™ Fun & Fitness we’ve contributed more than $1.2 million in support Corporate Challenge in May, which raised more than of their goals over the years. That support is on display (continued on page 32) $126,000. The event tested many corporate teams from at the annual Challenge for Life, the organization’s Regina and the surrounding area in sport activities premier fundraising event. Stride after stride, our staff designed to challenge the mind, body and sense of demonstrate a commitment to help find cures for cancer Tkia ng action coast to coast 31

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(continued from page 31) contributing to a fund that provides grants to help pay Ontario In Manitoba, we contributed $243,000 to the registration fees, we are helping improve physical health, annual United Way campaign in two different social interaction and self-esteem. Our strong business presence in Ontario includes head offices in London and Toronto. We recognize the communities, and our workplace campaigns A trip into the past might sound like science fiction, but strengths and the challenges in a province that is home raised another $412,000, providing combined it’s possible when students visit the Manitoba Museum to one in three Canadians and much of the country’s to explore the rich history of their province. By funding manufacturing sector. support of $655,000. Our campaign in the development of an updated curriculum, our goal is to Winnipeg, our largest across the country, help the Museum educate and enrich the experience of One major example is healthcare, which remains a strong participating youth from high-needs areas. increased by $60,000 in 2010. focus of our community investment in Ontario. Many hospital foundations are conducting capital campaigns to improve their buildings, expand services and purchase Addressing the challenge of underemployment among new equipment. Our local offices are helping them Aboriginal youth led us to support the Business Council achieve their goals. of Manitoba’s Aboriginal Education Awards program. With business and Aboriginal leaders endorsing the Our involvement with the Peterborough Regional Health program, we are enabling more Aboriginal and Métis Centre Foundation began in 2001 when we contributed youth to pursue post-secondary education. $50,000 toward the building of the new Peterborough Regional Health Centre (PRHC) through the Breaking A vibrant arts community leads to a stronger, more New Ground capital campaign. We built on that resourceful society. With a focus on community commitment a few years later with an additional $50,000 outreach, active participation, youth education and contribution to the By Your Side capital campaign for the audience development, we are helping to broaden the purchase of equipment and technology to help medical relevancy and reach of arts organizations in Manitoba, professionals care for patients. PRHC’s next major step while contributing to their long-term sustainability. is to expand its cancer care services, in order to provide It’s a commitment evident in our ongoing relationship One of dozens of corporate teams taking part in events across Canada, our greater access to high-quality, comprehensive cancer care with many of Winnipeg’s major arts groups, including 21-member strong Challenge for Life squad raised more than $20,000, with an additional corporate match of $6,000. Twenty-five more staff volunteered along close to home. the Manitoba Theatre Centre, Winnipeg Symphony the event route. Orchestra, Royal Winnipeg Ballet, Winnipeg Art Gallery, Our $250,000 contribution to Toronto’s St. Michael’s and Manitoba Theatre for Young People. Hospital Foundation for the Great-West Life, London Life and Canada Life Graduate Student Knowledge Exchange Accessibility and opportunity are common barriers A Closer Look Area is funding the development of laboratories and children and youth face when living in at-risk classrooms, as well as research into brain injury and neighbourhoods. We support Art City, which offers after LITE see page 5 trauma research. The contribution builds on financial school programs in which creative activities help to foster support from previous years. positive social interaction and practical life skills. University of Manitoba I.H. Asper School of Business see page 9 In Kingston, we are supporting the University Hospitals Sport Manitoba’s KidSport program makes recreational Red River College see page 14 Kingston Foundation’s Together We Can campaign to sports accessible to financially disadvantaged children update, rebuild and expand three Kingston hospitals. under age 18. By funding operating costs since 2001, and Collège universitaire de Saint-Boniface see page 20 Yes! Winnipeg see page 21 32 Tkia ng action coast to coast

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Addressing the needs of the young and Scholarships will assist with upgrading credentials or most vulnerable is the key reason we have special training. been the presenting sponsor of the London Life Forest City Road Races for many years. Exposure to arts and culture has long been associated This fundraiser helps the Thames Valley with positive mental and social health. By funding Children’s Centre help more than 6,000 educational programs for youth, outreach programs for children with special needs across 10 marginalized groups and family-oriented productions, Stepping Up: A busload of 40 staff and family from London joined our 60 team members from Toronto, counties in Southwestern Ontario. It’s an we’re helping major art groups contribute to a more raising $36,000 to help further the environmental work of World Wildlife Fund Canada (WWF-Canada). event that engages London Life staff and healthy and prosperous future. They climbed the CN Tower to raise pledges for the Canada Life CN Tower Climb for WWF-Canada, which Canada Life has sponsored since the fundraising event was launched 20 years ago. financial security advisors as volunteers, participants and fundraisers. These benefits are shared with more members of the The Foundation calls this $70 million capital community through our support of the Stratford redevelopment campaign the largest healthcare We have been longtime supporters of Theatre Shakespeare Festival, Shaw Festival, Canadian Stage, fundraising initiative in the history of Southeastern Sheridan and its specialized student programs. Most Opera Atelier, Toronto Symphony Orchestra, as well as Ontario. recently, through our $200,000 capital contribution Orchestra London and Grand Theatre in London. to Sheridan Institute of Technology and Advanced Sunnybrook Hospital is developing a set of best practices Learning (Mississauga Campus), we are responding Supporting the arts also means helping ensure a solid for physicians, psychiatrists and other specialists to the emerging population growth and burgeoning infrastructure is in place. Our contribution to a capital treating mood and anxiety disorders. While our primary population of new Canadians in the region. The new campaign for the Burlington Performing Arts Centre is focus is mental health in the workplace and support for Centre of Internationally Trained Individuals will provide helping this institution remain sustainable and accessible employers, our funding for Sunnybrook’s work reflects programming and services for recent immigrants. for community groups, as well as for local youth and our broader commitment to mental health through up- children’s programming. to-date medical practices and knowledge translation. We also look to help local organizations address A Closer Look prevalent health issues in their communities. Of special Across Ontario, we contributed $644,000 to the interest are those looking to collaborate with others and U niversity of Western Ontario build organizational capacity for a common goal. The Richard Ivey School of Business see page 9 annual United Way campaign in 27 different Alzheimer Society is a good example. With our funding, Sketch see page 13 communities, and our workplace campaigns four Ontario Alzheimer Society chapters (London and Middlesex; Toronto; Hamilton and Halton; and Ottawa Art Starts Neighbourhood raised another $513,000, providing combined and Renfrew County) are working together to create and Cultural Centre see page 13 support of $1,157,000. The two largest share dementia-specific resources customized for clients, The Parkwood Foundation see page 14 campaigns, in London and Toronto, increased families and healthcare professionals. Marydale Park see page 15 their combined results by $50,000 in 2010. ReForest London see page 15 Heart and Stroke Foundation of Ontario see page 24 Royal Ottawa Mental Health Centre see page 24 (continued on page 34)

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(continued from page 33) What began in 2003 as a high school project for UNITY Founder and Executive Director, Michael Prosserman, Museum London is working together with local school has evolved into a registered charity, complete with A Closer Look boards to help create a more positive outcome for at-risk professional staff, that has reached 30,000 youth since youth. With our support, the London Life Education 2008. We are proud to have been a sponsor of Hip Hop Le Carrefour jeunesse emploi de l’Outaouais see page 5 Program includes transportation subsidies to provide Away From Violence, UNITY’s high-school outreach greater accessibility to a variety of educational programs, École d’Entrepreneurship de Beauce see page 5 program, since 2008. including Making Art, Creating Community. Welcome Hall Mission see page 11 Urban Non-violent Initiatives Through Youth (UNITY) Quebec Hockey for the Homeless Montreal see page 12 is a youth-led and artist-driven anti-violence charity that Refuge des Jeunes de Montréal see page 12 teaches youth to use positive artistic expression to make Among the many community projects we undertake Le Groupe communautaire L’Itinéraire see page 12 positive life choices, making our communities safer and in Quebec are those that help children and youth. Staff stronger. in Montreal are quick to call attention to these needs, Fondation de l’Institut universitaire marshalling resources and volunteering their time to de cardiologie et de pneumologie improve the lives of others. de Québec see page 24 The Lighthouse, Children and Families is a beacon of hope and refuge for families dealing with the stress of caring for a sick child. Building on our $250,000 contribution to establish Quebec’s first respite home and which addresses psychological health and safety in the pediatric care facility, we continue to support the overall workplace. In addition, recent funding will help build operations of The Lighthouse annually. their website and resource translation (into English) to help GP2S broaden their reach in and outside Quebec. In every community across the country, cancer is affecting individuals and families. In the Gatineau With our assistance, Club des petits déjeuners du region, the Fondation du Centre de santé et de services Québec works to ensure children in elementary school sociaux de Gatineau is spearheading the purchase of start their learning day with proper nourishment. The new technology. Our $50,000 pledge is helping purchase organization receives volunteer assistance through the equipment that will detect breast cancer tumours for commitment of our local staff and financial security the MRI unit. This is only the most recent support we’ve advisors. provided to the Fondation over the years, and an example of a long-term relationship helping ensure the health of our communities. Across Quebec, we contributed $270,000 to the annual Centraide campaign in 11 different Our focus on health also brought us together with Groupe de promotion pour la prévention en santé communities, and our workplace campaigns

Through UNITY, youth become more confident and develop essential (GP2S), an organization created to encourage Quebec raised another $57,000, providing combined skills for life, learning how to lead others, plan events, and speak and companies to implement comprehensive employee support of $327,000. perform in public. health programs. Our recent contribution has helped them develop a supplement for their employer guide, 34 Tkia ng action coast to coast

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Share the Warmth is also fighting hunger, providing a serving on the Board of the Building Brigadoon capital nutritious meal at school along with opportunities for campaign. children to meet people from various communities and backgrounds. By providing basic needs and expanding a Education and resources are also important for parents child’s experiences, Share the Warmth seeks to help break and families striving to create a stable environment for generational cycles of poverty. loved ones with intellectual disabilities. New Brunswick Association for Community Living (NBACL) is meeting HIPPY Quebec delivers an educational program for these needs with help from staff and financial security parents and preschool children from disadvantaged and advisors with Freedom 55 Financial. Estate planning, immigrant backgrounds. Our recent pledge will enable wills and trust funds are among the topics of workshops the organization to hire a coordinator and extend its to help families plan for the financial futures of their programming. children with disabilities. Our contribution is helping NBACL create an online resource in this third phase of Introducing music and culture to youth is the impetus the program. behind our support of the Orchestre symphonique de Montréal. As the presenting sponsor of the Orchestra’s As in all parts of the country, post-secondary education 2010-11 Youth Concerts, we helped children gain is important for job creation in Atlantic Canada. exposure to some of the greatest composers. Children The capacity in the current academic building at from disadvantaged schools and their families were given Crandall University is 450 students. The university Brigadoon Children’s Camp taking shape. With the help of a volunteer capital- campaign cabinet and through the generosity of individuals, corporations, opportunities to share evening concerts. has experienced accelerated growth and now has 800 and community organizations, Brigadoon aims to host its first camp in the students. In launching its Future Foundations campaign, summer of 2011. Atlantic Canada Crandall is preparing for 1,000 students with facilities that will allow growth to 1,250. Our $50,000 pledge will assist On the shores of Nova Scotia’s Aylesford Lake, a dream the University in its expansion and renovation plans. Across the Atlantic provinces, we contributed will soon be coming true. Atlantic Canada will have its $50,000 to the annual United Way campaign in A strong community celebrates and learns from its past. first year-round recreational facility dedicated to children eight different communities, and our workplace and youth with chronic illness, thanks in part to our now- With our support, Moncton Museum is showcasing the completed founding pledge of $250,000. history of transportation in the area through interactive campaigns raised another $15,000, providing displays, paving the way for both residents and visitors to combined support of $65,000. Brigadoon’s primary goal is helping children living with embrace the city’s strengths. a chronic illness enjoy life. Brigadoon is also a place for families, students, educators and care providers to gain In Fredericton, we have been involved with Partners for greater insights into quality of life for those coping with Youth’s adventure and environment-based leadership chronic pediatric illness, reflecting our endorsement of programs since 2006. In 2010, we shifted our support knowledge sharing. to the organization’s new program, Making Waves, A Closer Look where youth uncover the roots for violence and become Staff and financial security advisors from Great-West active partners in creating a world of zero tolerance for Valley Regional Hospital Foundation Life and Freedom 55 Financial have demonstrated their violence. By helping youth make responsible choices, and Valley Hospice Foundation see page 23 commitment to Brigadoon Children’s Camp for the past we are encouraging future generations to lead healthy, five years, raising funds and awareness, volunteering and productive and fulfilling lives.

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Putting innovation to work inancial donations, volunteering in the community Participating in public issues Fand collaboration with charities all contribute to Reducing our environmental footprint stronger communities. So do the business activities Fostering a vibrant work environment and organizational decisions we make every day. Operating with integrity Helping Canadians plan their financial futures, making Providing options for socially responsible investing investments to spur economic development and Contributing to the economy fostering a vibrant work environment are among the ways we strive to make a positive impact in the lives of Canadians. More than 12 million Canadians look to the expertise of our staff and distribution associates to help provide solutions for their financial security needs. Through Great-West Life, London Life and Canada Life, we have nearly 10,000 full- and part-time staff across Canada dedicated to meeting the needs of our clients and making positive contributions to the communities where they live. Our advisors, brokers and consultants, working through multiple distribution channels, are our front-line ambassadors. They meet directly with Canadian families, individuals and businesses to listen, discuss and help plan the best approach for their unique From top, clockwise: Great-West Life, goals and needs. London Life and Canada Life head offices in Winnipeg, London and Toronto respectively.

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Putting innovation to work • Developed a new online calculator, available through summits to raise awareness of how government, the smartphones, that shows group retirement plan financial services industry and business can work By their nature, insurance and investment products offer members how a small increase in contributions builds together to address the issues of pension access and a valuable service to Canadians. At the simplest level, we income for retirement. retirement income adequacy for working Canadians. help people finance their retirement, maintain income • Early in 2011, we launched Drug Hub, a free iPhone • We sponsored the 2010 Capital Accumulation Plan during periods of illness or injury, pay for medical and app that will help people manage their prescription (CAP) Benchmark Report, released early in 2011. dental services that help maintain their health, or recover drugs for themselves and their families. For example, Based on a survey conducted by the Benefits Canada/ financially from the loss of a family member. These Drug Hub can provide reminders on when to take Canadian Institutional Investment Network, this services are an important part of the financial supports medication, when an aging parent needs to refill a report is an essential tool for monitoring the health of individuals, families and organizations count on. prescription, or a list of medications at your fingertips Canadian capital accumulation plans, which play a in case of an emergency. growing role in Canada’s retirement landscape. In addition to these fundamental products and services, we’re developing new solutions that make our financial We also expanded the resources available through • The Great-West Life Centre for Mental Health in the services more accessible and convenient for Canadians, www.workplacestrategiesformentalhealth.com – a unique Workplace and the Mental Health Commission of and help them better plan for their own financial and website dedicated to helping Canadian employers Canada (MHCC) hosted a consensus conference on healthcare needs. address mental health issues in the workplace. psychological health and safety in the workplace, Supervisors, union leaders, occupational health with leaders from business, government, labour and In 2010 we: professionals, disability management professionals and standard-making organizations among others. Based on the outcomes of this forum, the Mental • Introduced a suite of eClaims services unmatched in human resource professionals will find information from Health Commission of Canada took forward a the group benefits industry. Together, Provider eClaims, a variety of credible sources on mental health issues in request for the development of a national standard Member eClaims and the Health SolutionsPlus card the workplace. Employees as well will find knowledge and on psychological safety. Following this, Great-West extend online claims to a broader range of extended tools to help increase awareness about mental health. See Life sponsored, and MHCC hosted, a roundtable healthcare providers and millions of plan members pages 7 and 8 for more information on the Great-West with Dr. Martin Shain, a leading expert in the field, and their families across Canada. This trio of services Life Centre for Mental Health in the Workplace. and thought leaders from across the country, who increases the convenience and efficiency of claims provided information to help employers create a submission, reduces plan members’ out-of-pocket Participating in public issues sustainable, psychologically safe work environment. expenses and reduces paper consumption. That information is publicly available on the Centre’s • Enhanced the financial education services we offer A cornerstone of sound decision-making – whether in the website: www.workplacestrategiesformentalhealth.com. exclusively in the group retirement market, through public or private sphere – is discussion. We contribute • We also continued to make available to the public the Acquaint Financial. This includes online financial to public debates on issues of national concern and results of two Ipsos Reid surveys on mental health in education available to all of a plan sponsor’s members, potential solutions in the public and private sectors. the workplace we sponsored in 2007 and 2009. We plus one-on-one counselling with Acquaint’s These contributions took many forms in 2010: supported the development of free resources to assist CareerStages™ program. • We participated in public consultations on pension employers in addressing the issues these surveys • Launched a new simplified group retirement plan reform at the provincial and federal levels, in which we helped identify. See page 7 for more information. for smaller business with fewer than 35 employees. proposed legislative changes that would make it easier By helping smaller employers offer their employees a for employers to offer a group retirement pension plan convenient way to save for retirement, we’re helping and for employees to achieve an adequate retirement them attract and retain employees and addressing a income. Additionally, we participated in speaking gap in retirement income planning. engagements for a number of industry pension Bul i ding on our strengths 37

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Reducing our environmental footprint

The financial services industry is traditionally a paper- post-consumer waste, which represented a saving intensive business. Along with the financial support we equivalent to more than 300 trees. provide for environmental education, action, awards and • We conduct regular waste and energy audits, and research programs, we continue to find ways to reduce for many years have had a company-wide recycling our own paper consumption and to focus on recycling program in Canada for paper, aluminum, glass and and environmentally responsible solutions in our plastic products, computer and electronic equipment, business. printer/toner cartridges and electric/voice/data • More than 60 per cent of our health and dental claims cabling. Our head office locations use energy-efficient are now received electronically. In 2010, we introduced lighting and photo-sensor lights to help reduce energy a trio of eClaims services that expanded these paper- consumption. saving services to more extended healthcare providers and plan members than ever before. Managing properties

• We continue to reduce paper consumption by posting Our real estate investment subsidiary, GWL Realty certain documents online and communicating client Advisors Inc., has been an industry leader in promoting account and transaction information via secure Stock Exchange Tower in Calgary became the first GWL Realty Advisors-managed a wide range of sustainable initiatives for more than property to achieve a BOMA BESt Level 4 certification – the highest certification websites and through use of email and intranets for our 10 years. The company manages hundreds of office, level in this industry-wide recognized program for environmental standards. In staff and distribution associates. managing this property and hundreds more across Canada, we look to reduce multi-residential, industrial, and retail buildings on waste, reuse materials and consume energy as efficiently as possible. • London Life’s in-house print facility holds chain-of- behalf of pension funds and institutional clients in major custody certification (SW-COC-003666) from the Forest centres across Canada, including our own regional and BESt Level 3 Certification from BOMA Toronto. These Stewardship Council (FSC) Canada, an international, head office properties. The sustainable initiatives in these awards recognize environmental leadership in the non-profit organization that supports environmentally buildings are designed to lower operating costs, reduce building industry. BOMA BESt Level 3 Certification appropriate, socially beneficial, and economically energy use, promote recycling and waste diversion, is a rigorous, progressive certification program that viable management of the world’s forests. Under FSC increase use of green products, reduce greenhouse gas recognizes achievements in energy and environmental certification, forests are certified against a set of strict (GHG) emissions and reduce the carbon footprint of performance. environmental and social standards, and fibre from buildings under management. • As well, GWL Realty Advisors maintains an certified forests is tracked all the way to the consumer • The majority of office properties GWL Realty Advisors environmental management plan to help ensure through the Chain of Custody certification system. manages are certified under the BOMA Building compliance with applicable environmental legislation, Most of our print marketing materials are printed on Environmental Standards program (BOMA BESt), and to outline best-practice guidelines and procedures FSC-certified paper. which recognizes best practices and improved in responsible management practices designed to • By choosing paper that includes post-consumer environmental performance and management by an protect and to preserve the environment. recycled waste fibre, we’re helping reduce the independent, third-party audit process. • GWL Realty Advisors assesses its activities using a consumption of trees. For example, our 2010 Annual • Toronto’s Commerce Court, a property managed corporate social responsibility scorecard that includes Meeting materials for our group of companies, such on behalf of another client, received the 2010 Earth reporting on environmental initiatives. Annually, GWL as annual reports and management proxy circulars, Award in the Office Park category and the BOMA Realty Advisors prepares a GHG emissions report are printed on paper manufactured with 30 per cent

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PAS_English_kpCS4.indd 40 18/04/11 12:39 PM GWL Realty Advisors supports participation in tenant and resident community events that promote recycling, waste diversion and energy reduction. At 57 Charles Street B uilding on our strengths in Toronto, a property managed on behalf of another client, a renovation upgrade sharing values, responsibility, success incorporated a community-gathering place and self-organized resident gardening club which yielded more than a dozen different organic vegetables.

on their managed Promoting health and wellness • Health and wellness information through our online properties. The total benefits portal that also allows staff to do self- emissions reduction As part of a commitment to a healthy work environment, assessments of their personal health and wellness, and in 2009 compared to our Group Insurance Division is using Guarding Minds keep track of their health, dental and vision benefits. @ Work to assess the psychological health and safety 2007 was 13,239 tonnes of carbon dioxide. This is the • Confidential counseling through an employee of its workplaces across Canada. This resource was equivalent of taking 2,425 cars off the road for one year assistance program to assist staff and their family commissioned by the Great-West Life Centre for Mental or growing 339,462 trees for 10 years. Between 2007 and members with personal or work-related issues. 2009, an 8.33 per cent reduction in GHG emissions was Health in the Workplace and launched in 2009. achieved within the multi-residential portfolio. Overall, • Cafeterias in our Winnipeg, London, Toronto and intensity decreased 3.5 per cent between 2007 and 2009 More than 3,000 staff – 92 per cent of the Group Division Regina locations, offering a range of affordable and nutritious breakfast, lunch and special-event meal across all properties as a result of reductions in energy – have participated in a voluntary online survey which options. consumption and changes in emissions factors. measures 12 risk factors that contribute to the mental health and safety of the workplace. Leaders are working • Onsite fitness centres, for a nominal fee, at our head • GWL Realty Advisors develops new properties to review, interpret and analyze the survey results. office locations. under LEED® Gold Standards (Leadership in Energy and Environmental Design). This Building Rating Our results are also compared with those of a similar • Staff Clubs in our head office locations plan a variety System™ is an industry benchmark for the design, survey conducted by Ipsos Reid in 2009, as part of the of extra-curricular social activities, including annual construction and operation of high-performance and development of Guarding Minds @ Work. This survey, curling bonspiels, ski trips, children’s parties and environmentally conscious buildings. of more than 6,000 Canadian employees, provides a dinner/dances. snapshot of the risk levels for workers in Canada and for Supporting professional development Fostering a vibrant work various industry segments, including financial services. environment Through 2011, Group leaders will be working with staff to It’s an ongoing challenge for staff and leaders to keep address areas this process flags for improvement. abreast of developments in our industry and trends in People today have higher expectations of their employers management and leadership skills. Ongoing supports for staff health and wellness include: than simply offering a safe place to work and a regular We offer support for work-related training and education, paycheque. They’re looking for a workplace that is • Dedicated health services facilities in our major centres including continuing education at universities, colleges professionally and personally rewarding and supportive, with outreach services to local offices. Staffed with and accredited institutions, industry programs, external that aligns with their values, and that helps them achieve registered nurses, these centres are a resource for staff workshops, in-house workshops and e-learning a measure of work-life balance. for health-related questions and community medical programs. services, absences from work due to medical issues, Over the years, we’ve worked to make our companies consultation on personal and work-related issues, and As one of the first organizations in Western Canada to attractive and motivating places to work. quiet rooms for rest or meditation. The health facilities establish a Chartered Accountant Training Office outside also offer consultation on ergonomic inquiries, of public practice, Great-West Life applauded its first CA We start with a benefits program that includes a pension environmental concerns, wellness planning and issues graduates in 2010. plan for permanent staff, a voluntary group RRSP relating to provincial workers compensation boards in As well, numerous internal training programs cover a program and flexible benefit options. To that we add a covered provinces. All health and medical information range of topics from communication skills to emotional voluntary share ownership plan plus a variety of supports remains strictly confidential. intelligence, navigating change, and diversity and equity for health and wellness, professional development and in the workplace. community activities. (continued on page 40) Bul i ding on our strengths 39

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(continued from page 39) In recent years, we’ve enhanced our in-house security standards, health and safety standards and • Our Codes of Business Conduct and Ethics for financial professional development options in leadership and procedures, and anti-discrimination, anti-harassment security advisors set out the standards of business workplace mental health by offering new programs and employment equity policies, among others. conduct that advisors under contract with our including: companies must follow when engaging in the sale or All directors, officers and staff, as representatives of our service of our financial products or services. • Navigating Mental Health Issues – This program assists companies, are expected to conduct themselves with ur Information Security Policy reinforces that leaders in the challenges of proactively managing both personal and professional integrity. • O staff where mental health issues may be a factor, and security is everyone’s responsibility and provides the potentially reducing the incidence of work absence. Our commitment to these principles is integral to foundation for protecting our companies’ information This new program was developed specifically for our maintaining the trust and confidence of our clients, through standards such as appointing information team, in association with Mental Health Works, a shareholders, staff and the communities in which we live owners, classifying information, conducting reference division of the Canadian Mental Health Association. and work. checks and ensuring security measures are in place. • Leadership; Great Leaders, Great Teams, Great Results Exemplary service and treating clients with fairness and – We encourage leaders to take this FranklinCovey Codes of conduct set out the obligations of board members, staff and distribution associates in such respect are fundamental to our business. Where issues leadership program, to help them develop their arise, our goal is to address client concerns promptly and leadership skills. areas as privacy of client information, behaviour in the workplace, conflict of interest, appropriate use fairly through established channels and processes for the resolution of complaints, discrepancies and other client For 2011, we’re working on training to help staff and of technology and other business resources, and relationship issues. leaders build change management expertise. confidentiality requirements, among others. • Our Code of Business Conduct and Ethics for • Clients can address their concerns directly to their Supporting community involvement Directors, Officers and Employees sets the standards of usual business contact or to management. Should the conduct for all board members and employees of our business unit be unable to resolve a concern, we have We also encourage and accommodate, where possible, organization. Board members and employees must an internal ombudsman’s office to respond to client people engaging in volunteer work or otherwise annually review and acknowledge their understanding concerns. supporting their communities. We’ve captured a selection of and compliance with the Code. of staff-driven activities in our Taking action coast to • Great-West Life, London Life and Canada Life are coast section, starting on page 26. Our support ranges • As part of the 2011 Code acknowledgement, staff will members of the OmbudService for Life and Health from financial support to making facilities and other be required to complete an online ethics quiz to help Insurance. This independent service provides guidance resources available for the annual United Way/Centraide increase their level of knowledge about the Code and to consumers concerning their complaints through campaigns. its application in our day-to-day business. As well, an the industry-wide complaints resolution process, internal communications program helps remind staff and assists consumers with questions and concerns of the importance of the Code throughout the year. about life and health insurance products and services. Operating with integrity The OmbudService is staffed by counsellors with • Our Chief Compliance Officer provides guidance experience and knowledge in life and health insurance. The insurance and financial services industries are highly on compliance-related matters, and will ensure Information guides on life insurance and financial regulated. Additionally, the actions of our companies and that for all reported breaches or potential breaches, planning are available through the OmbudService, and our staff and distribution associates are guided by our the appropriate company officer conducts an on the Great-West Life, London Life and Canada Life own set of policies, guidelines, practices and standards. investigation. websites. These include codes of conduct, information

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As part of building and maintaining a strong, positive Being accessible customer service standard, which takes effect Jan. 1, 2012. work environment, we have a series of policies that The group is working to identify and help business areas govern the relationships with and between staff. In 2009, we formed a company-wide working group ensure internal policies and guidelines, training and to help ensure we meet our obligations under the • Our joint staff and management Health and Safety other requirements are in place to meet the 2012 deadline Accessibility for Ontarians with Disabilities Act (AODA). Committees work to establish safe workplace for this standard. The first AODA standard to apply to our business is the procedures that apply to everyone working on company property, including contractors and tradespeople. Committee members are listed on the company’s intranet, along with other health and safety information for staff, including first aid, incident and Providing options for socially GLC’s clients benefit from the organization’s accident reporting, workplace violence, ergonomics professional portfolio management services, as well and accommodation, working alone, sensitivity to responsible investing as from Jantzi-Sustainalytics’ established screening scents and workplace hazardous materials. and review process – allowing for the integration of When it comes to providing professional portfolio environmental, social and governance performance • We also have a range of human resources policies, management, GLC Asset Management Group Ltd., research into decision making. posted on our intranet for staff. Two policies are of a subsidiary of Great-West Life, understands the particular note in supporting our goal of a workplace in importance of providing disciplined and professional “We work together to allow investors to pursue strong which all people are treated with dignity and respect: portfolio management in conjunction with a broad investment returns within the framework of personal employment equity and anti-discrimination and range of investment choices that can align with an values, or in the case of institutional investors, the harassment. We are committed to providing equal investor’s goals. organization’s mission,” says Ruth Ann McConkey, opportunities for employment and advancement, to President, GLC Asset Management Group. removing any barriers that may restrict this, and to Through GLC’s socially responsible investing (SRI) providing an increasingly diverse corporate culture. options, clients have a meaningful way to help ensure We expect staff to treat each other, as well as clients and that their investment dollars promote a higher level Socially responsible investing

service providers, with dignity and respect, we do not of environmental sustainability, social responsibility mandates are an important part tolerate workplace discrimination and we promptly and corporate governance, while still getting the and thoroughly investigate and act on all reports of expert investment analysis and opportunity for strong of the broad suite of investment unlawful discrimination in as confidential a manner financial returns that they expect. as possible. offerings GLC Asset Management GLC Asset Management Group Ltd. manages $30* Planning for the unthinkable billion in assets. Through its investment management Group provides. divisions, GWL Investment Management, London The nature of our business means that many Canadians Capital Management and Laketon Investment depend on us for their regular income – from employees Management, GLC offers a wide range of traditional to retirees or people on disability. We have business and specialty investment mandates, as well as major continuity plans in place to help ensure we can maintain investment styles, for individuals and institutional essential customer services in the event of a disaster or investors across Canada. * as of Jan. 1, 2011 unplanned interruption of business anywhere in Canada where we operate. We periodically conduct reviews and tests of these plans to ensure they stay current.

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Contributing to the economy • We administer $31.2 billion in group retirement savings • We pay more than $442 million in municipal, and pension funds, plus $32.8 billion in individual provincial and federal taxes. As a major financial institution and employer, our segregated and mutual funds and guaranteed interest • Through our investment operations, we invest in activities have an economic impact in communities products and $8.3 billion in payout annuities, helping public sector debt financing through the brokerage across Canada: Canadians finance their retirement. community, and direct debt financing through private • We employ nearly 10,000 people from coast to coast, • In 2010, Great-West Life, London Life and Canada Life placements and commercial mortgages, helping to and in 2010 paid out more than $438 million in salaries. paid out death claims of more than $1.3 billion. As well, build communities. our participating life insurance products delivered over *includes individual, group and ASO benefits • We pay nearly $4 billion in health and dental claims $1 billion of policyholder dividends. annually, and more than $1* billion in disability and critical illness insurance benefits to Canadians, helping people pay for health-related services or maintain their standard of living in the face of loss.

Employment in Canada 2010

Capital tax and full-time and part-time employees, Great-West Life, Income Tax premium tax ($ thousands) London Life and Canada Life as of Dec. 31, 2010 ($ thousands)

FEDERAL GOVERNMENT 101,385 - Province Regular Regular 2010 BRITISH COLUMBIA 482 21,127 Full-time Part-time Total ALBERTA 121 20,975 Alberta 355 8 363 SASKATCHEWAN 247 10,255 British Columbia 404 21 425 MANITOBA 449 9,534 Manitoba 2,813 230 3,043 ONTARIO 31,260 82,556 New Brunswick 30 1 31 QUEBEC 8,023 30,468 Newfoundland and Labrador 17 0 17 NEW BRUNSWICK 112 3,490 Nova Scotia 107 0 107 NOVA SCOTIA 226 6,814 Ontario 4,105 125 4,230 Prince Edward Island 21 1,417 Prince Edward Island 5 0 5 N EWFOundLAND and LABRADOR 81 4,114 Quebec 856 34 890 NorthWest Territories 9 905 Saskatchewan 660 12 672 other - - TOTAL 142,416 191,655 Total 9,352 431 9,783

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New Private & Commercial Mortgages Loan Fundings - January 1, 2010 to December 31, 2010

$100,000 - $250,000 - $500,000 - $1,000,000 TO $5,000,000 $249,999 $499,999 $999,999 $4,999,999 & GREATER TOTAL

# Of # Of # Of # Of # Of # Of $ Acct $ Acct $ Acct $ Acct $ Acct $ Acct

BRITISH COLUMBIA - - - - 1,501,759 2 41,013,379 14 351,958,320 20 394,473,458 36 ALBERTA ------6,698,557 2 258,719,399 16 265,417,956 18 SASKATCHEWAN ------7,780,285 3 11,500,000 1 19,280,285 4 MANITOBA ------17,120,151 8 56,759,789 5 73,879,940 13 ONTARIO 235,865 1 1,188,774 3 10,575,043 15 110,186,953 48 695,529,899 45 817,716,534 112 QUEBEC - - 1,676,368 4 3,183,729 5 2,457,223 2 209,800,000 8 217,117,320 19 NEW BRUNSWICK - - - - 615,148 1 - - - - 615,148 1 NOVA SCOTIA ------3,931,578 3 - - 3,931,578 3 Prince Edward Island ------NEWFOUNDLAND & LABRADOR ------NorthWest Territories ------25,000,000 1 25,000,000 1

TOTAL 235,865 1 2,865,142 7 15,875,679 23 189,188,126 80 1,609,267,407 96 1,817,432,219 207

Building on our strengths 43

PAS_English_kpCS4.indd 45 20/04/11 11:03 AM Ap p endix Contributions to Communities in 2010

30 Hour Telethon for Palliative Care Services Art Gallery of Hamilton Boys’ & Girls’ Club of London Foundation

980 CJME’s Santa’s Anonymous Art Starts Neighbourhood Cultural Centre Boys & Girls Club of Moncton

A Better Life Dog Rescue Society The Arthritis Society - Southwestern Ontario Boys and Girls Club of Ottawa-Carleton

ABC Life Literacy Canada Arts Club Theatre Company Boys and Girls Club of Summerside

Abilities Arts Festival Arts for Children and Youth BrainTrust Canada Association

Acadia University Arts Umbrella Brampton Neighbourhood Resource Centre

ACCESS Riverside - Career Training Centre Asia’s Hope Canada Brantford Symphony Orchestra

Action Nouvelle Vie Association of Fundraising Professionals, Greater Toronto Chapter Breast Cancer Action Saskatchewan

Actuarial Students’ National Association Association of Fundraising Professionals, Manitoba Chapter The Brenda Strafford Society for the Prevention of Domestic Violence

Addiction Services of Thames Valley Association of Fundraising Professionals, Regina Chapter Brescia University College

ADHIS Atlantic Salmon Federation (ASF) Brigadoon Children’s Camp Society

Adsum for Women & Children Autism Ontario - London Chapter British Columbia Institute of Technology Foundation

Adult Learning Centre Ballet Kelowna British Columbia Lung Association

The AIDS Coalition of Nova Scotia The Banff Centre British Columbia Paraplegic Association

AIDS Committee of London BC Cancer Foundation Broadview Community Youth Group

Alberta Cancer Foundation BC Children’s Hospital Foundation Brock University

The Alberta Children’s Hospital Foundation Belleville General Hospital Foundation Brockville and District Hospital Foundation

ALS Society of Ontario Better Living Charitable Foundation Brown Bagging for Calgary’s Kids Society

Alzheimer Society of Kingston Big Brothers and Big Sisters of Toronto Burin Peninsula Health Care Foundation

Alzheimer Society of London and Middlesex Big Brothers Big Sisters of London & Area Burlington Art Centre

Alzheimer Society of Manitoba Big Brothers Big Sisters of South Simcoe Burlington Community Foundation

Alzheimer Society of Nova Scotia Big Brothers Big Sisters Windsor Essex Burlington Performing Arts Centre Campaign

Alzheimer Society of Saskatchewan Big Brothers of Greater Vancouver Foundation Business and Professional Women’s Club Saskatoon Inc.

The Amabile Choirs of London, Canada Big Brothers of Regina Business for the Arts

Amcal Family Services Bluewater Health Foundation C.D. Howe Institute

Arcady B’nai Brith Canada - Midwest Region Cabbagetown Community Arts Centre

Art City Border Crossings Calgary Drop-In & Rehab Centre

44 Apedp n ix

PAS_English_kpCS4.indd 46 18/04/11 12:39 PM Calgary Health Trust Canadian Cystic Fibrosis Foundation - Windsor Chapter Catholic Youth Organization - Marydale Park

Calgary Philharmonic Orchestra Canadian Diabetes Association - Calgary & District Branch The Cedars Cancer Institute

Calgary Women’s Emergency Shelter Canadian Diabetes Association - London & District Branch Celebrate London

Camp Circle O’Friends Canadian Diabetes Association - National Office Centaur Theatre Company

Camp Oochigeas Canadian Foundation for AIDS Research (CANFAR) Centraide Abitibi Témiscamingue et Nord-du-Québec

Camp Trillium Childhood Cancer Support Centre The Canadian Foundation for Physically Disabled Persons Centraide Bas-Saint-Laurent

Canada’s National History Society The Canadian Institute for Advanced Research (CIFAR) Centraide du Grand Montréal

Canadian Association of Gift Planners (CAGP) Canadian Life Insurance Medical Officers Association Centraide Estrie

Canadian Association of Student Activity Advisors Canadian Manufacturers & Exporters Centraide Lanaudière

Canadian Association of University Business Officers The Canadian Medical Hall of Fame Centraide Laurentides

Canadian Blood Services Foundation Canadian Mental Health Association - BC Division Centraide Mauricie

Canadian Breast Cancer Foundation Canadian Mental Health Association - Calgary Region Centraide Outaouais

Canadian Breast Cancer Foundation - Atlantic Region Canadian Mental Health Association - Manitoba Division Centraide Québec et Chaudière-Appalaches

Canadian Breast Cancer Foundation - Ontario Chapter Canadian Mental Health Association - National Office Centraide Richelieu-Yamaska

Canadian Breast Cancer Foundation - Prairies NWT Canadian Mental Health Association - Nova Scotia Division Centraide Saguenay-Lac-St-Jean

Canadian Cancer Society - Alberta/N.W.T. Division, Grande Prairie Unit Canadian Mental Health Association - Ontario Division Central Okanagan Hospice Association

Canadian Cancer Society - Burlington Unit Canadian Mental Health Association - London-Middlesex Branch Centre de bénévolat de Laval

Canadian Cancer Society - Elgin-Middlesex Unit Canadian Merit Scholarship Foundation (CMSF) Centre for Addiction and Mental Health Foundation

Canadian Cancer Society - Essex County Unit Canadian Million Dollar Round Table (MDRT) Charitable Foundation The Cerebral Palsy Association of Manitoba

Canadian Cancer Society - Manitoba Division Canadian Museum for Human Rights Certified General Accountants Association of Manitoba

Canadian Cancer Society - New Brunswick Division, Southern District Office Canadian Opera Company The Cheshire Foundation (Quebec) Inc.

Canadian Cancer Society - Niagara Unit Canadian Progress Club - Halifax Children’s Aid Foundation

Canadian Cancer Society - Oxford County Unit Canadian Red Cross - National Office Children’s Aid Foundation of Halton

Canadian Cancer Society - Peterborough & District Unit Canadian Stage Children’s Health Foundation (London)

Canadian Cancer Society - Quebec Division Canadian Theatre Festival Society Children’s Health Foundation of Saskatchewan

Canadian Cancer Society - Saskatchewan Division The Cancer Research Society - Montreal Children’s Hospital Foundation of Manitoba

Canadian Celiac Association - Manitoba Chapter CancerCare Manitoba Foundation Children’s Hospital of Eastern Ontario Foundation

Canadian Centre for Diversity Cardiac Health Foundation of Canada Children’s Wish Foundation of Canada - Alberta & N.W.T. Chapter

Canadian Council for Aboriginal Business The Carpenter Hospice Children’s Wish Foundation of Canada - National Capital Region Chapter

Canadian Cystic Fibrosis Foundation - Durham Region Chapter Carrefour jeunesse emploi de l’Outaouais Children’s Wish Foundation of Canada - Nova Scotia Chapter

Canadian Cystic Fibrosis Foundation - Kitchener-Waterloo Chapter CASA Centre de thérapie Children’s Wish Foundation of Canada - Prince Edward Island Chapter

Canadian Cystic Fibrosis Foundation - Peel & District Chapter Casey House Foundation Children’s Wish Foundation of Canada - Quebec East Chapter

Canadian Cystic Fibrosis Foundation - Peterborough Chapter Catholic Social Services Christmas & Winter Relief Association

Apedp n ix 45

PAS_English_kpCS4.indd 47 18/04/11 12:39 PM The CHUM Christmas Wish Défi Corporatif Canderel Festival du Voyageur

The Citadel Theatre Downtown Winnipeg BIZ The Fields Institute

City of Regina Commuter Challenge Dr. Noble Irwin Regional Healthcare Foundation Five Counties Children’s Centre

CNIB - Manitoba and Saskatchewan, Winnipeg Office Ducks Unlimited Canada Fondation Armand-Frappier

Coast Mental Health The Duke of Edinburgh’s Award - Charter for Business Fondation Cité de la Santé

Coast to Coast Against Cancer Foundation The Duke of Edinburgh’s Award - Ontario Fondation CSSS Jeanne-Mance

Collège O’Sullivan de Québec Durham Children’s Aid Foundation Fondation Daniel Brière

Collège universitaire de Saint-Boniface Earth Rangers Fondation de l’Entrepreneurship de Beauce

Colorectal Cancer Association of Canada Easter Seals Ontario Fondation de l’Hôpital de Verdun

Common Weal Community Arts Incorporated Easter Seals Ontario - Kingston Fondation de l’Université du Québec à Trois-Rivières

Community Foundation Grey Bruce Easter Seals Ontario - Peterborough Fondation du centre hospitalier universitaire de Québec

The Community Foundation of Durham Region Economic Development Winnipeg Inc. Fondation du CSSS de Gatineau

The Community Foundation of Mississauga Edmonton Down Syndrome Society Fondation Institut universitaire de cardiologie et de pneumologie de Québec

Community Foundations of Canada Edmonton Gleaners Association Fondation Jean Lapointe

Community Legal Education Association (Manitoba) Education Foundation of CPAC Fondation Louis-Philippe Gagnon

Community Living Guelph Wellington Edwards Business Students’ Society Fondation Maison L’Alcôve

Community Living Mississauga Elgin Middlesex Oxford Workforce Planning and Development Board Fondation Mira Inc.

Community Living Oshawa/Clarington Elgin Theatre Guild Fondation Ressources-Jeunesse

Community Living St. Catharines Emergo Respite Services - Autism and Pervasive Developmental Disorders Fondation Sourdine

Community Resource Service Employee Assistance Society of North America Food Banks Canada

The Concerned Kids Encounters with Canada Forces AVENIR

Conestoga College Endeavour The Forks Renewal Corporation

Confederation Centre of the Arts Enfield Road Races Fort Garry Women’s Resource Centre

The Corporation of Massey Hall and Roy Thomson Hall Ensemble vocal Polymnie FortWhyte Alive

Covenant House Enterprise Greater Moncton Foundation for Gene and Cell Therapy

Crandall University Epilepsy Support Centre The Friends of the Assiniboine Park Conservatory

Creative Retirement Manitoba Ethno Business Council of British Columbia Frontier College

Creative Trust Eva’s Initiatives Frye Festival

The Credit Valley Hospital Foundation The Ewing’s Cancer Foundation of Canada Future Leaders of Manitoba Council

Crohn’s and Colitis Foundation of Canada - Toronto Chapter The Exploration Place Gallery Lambton

CUPS Health & Education Centres FACS Niagara Foundation Gardiner Museum

Dans la rue Fanshawe College The George Hull Centre Foundation

D’Arcy’s A.R.C. Federation CJA Glenbow Museum

46 Apedp n ix

PAS_English_kpCS4.indd 48 18/04/11 12:39 PM Globe Theatre Heritage Winnipeg Junior Achievement of Central Ontario

Grace General Hospital Foundation HIPPY - Quebec Junior Achievement of Chatham-Kent

Grand River Regional Cancer Centre Hockey for the Homeless Junior Achievement of London & District

The Grand Theatre Hockey for the Homeless - Montreal Junior Achievement of Manitoba

Grande Prairie Hospice Palliative Care Society Holland Bloorview Kids Rehabilitation Hospital Foundation Junior Achievement of Saskatchewan

Les Grands Ballets Canadiens de Montréal The Homewood Foundation Juravinski Cancer Centre Foundation

Grandview Children’s Foundation Hope & Peace - Winnipeg’s New Year’s Eve Concert Juvenile Diabetes Research Foundation - North Eastern Ontario Region

The Greater Vancouver Food Bank Horizon Housing Society Juvenile Diabetes Research Foundation - Toronto

Green Action Centre Hospice of London Juvenile Diabetes Research Foundation - Vancouver Island

GroundSwell The Hospice of Windsor and Essex County Juvenile Diabetes Research Foundation - Winnipeg

Groupe de promotion pour la prévention en santé (GP2S) Hospitals of Regina Foundation Juvenile Diabetes Research Foundation Canada - BC Region

Le Groupe communautaire L’Itinéraire Hôtel-Dieu Grace Hospital Foundation Kaiser Foundation

Groves Memorial Community Hospital Foundation House of Hesed Karen Schuessler Singers

Habitat for Humanity Canada Human Resources Professionals Association Kelly Shires Breast Cancer Foundation

Habitat for Humanity Edmonton Huntington Society of Canada - Winnipeg Chapter Kemptville District Hospital

Habitat for Humanity London Huron University College Foundation The Kensington Foundation

Habitat for Humanity Toronto Imagine Canada The Kidney Foundation of Canada - Nova Scotia Branch

Halton Down Syndrome Association Industrial Accident Prevention Association (IAPA) The Kidney Foundation of Canada - Ontario Branch

Hamilton Food Share Information and Communication Technologies Association of Manitoba Kids Up Front Foundation (Vancouver)

Health Employers Association of BC - Vancouver The Inn of the Good Shepherd KidsAbility Foundation

Health Sciences Centre Foundation (Winnipeg) Institute for Research on Public Policy KidSport Canada

Health, Work and Wellness Conference The Institute of Chartered Accountants of Manitoba KidSport Manitoba (Sport Manitoba)

Heart and Stroke Foundation of BC & Yukon The International Symphony Orchestra KidSport Saskatchewan

Heart and Stroke Foundation of Manitoba IWK Health Centre Foundation KidSport Winnipeg

Heart and Stroke Foundation of New Brunswick The Jason Edmonds Foundation for Road Safety Kingston General Hospital Auxiliary

Heart and Stroke Foundation of Nova Scotia Jazz Winnipeg Kwantlen Polytechnic University

Heart and Stroke Foundation of Ontario Jeunes Pousses Lake of the Woods District Hospital Foundation

Heart and Stroke Foundation of Ontario - Brockville Jeunesses Musicales of Canada Foundation L’Arche Halifax

Heart and Stroke Foundation of Ontario - Chatham-Kent JEVI Centre de Prévention du Suicide - Estrie Laurentian University

Heart and Stroke Foundation of Ontario - Kingston Jewish General Hospital The Law Society Foundation

Heart and Stroke Foundation of Ontario - London Joseph Brant Memorial Hospital Foundation Leadership Windsor/Essex

HEC Montréal Junior Achievement of British Columbia - Okanagan Region Leadership Winnipeg

Helping Hands Street Mission Junior Achievement of Canada LEAF Manitoba

Apedp n ix 47

PAS_English_kpCS4.indd 49 18/04/11 12:39 PM Learning Disabilities Association of Manitoba La Maison Jean-Monbourquette Michael Cuccione Foundation

Legal Help Centre of Winnipeg Make-A-Wish - Southwestern Ontario Middlesex Community Living

Let’s Talk Science Make-A-Wish - Toronto & Central Ontario Middlesex-London Health Unit

Leukodystrophies Foundation Manitoba Aboriginal Youth Achievement Awards Misericordia Health Centre Foundation

Lieutenant Governor’s Leadership Forum Manitoba Artists in Healthcare Mississauga Symphony

The Lieutenant Governor’s Youth Experience Program Manitoba Chamber Orchestra Moncton Museum

The Lighthouse, Children and Families Manitoba Chambers of Commerce The Montreal Children’s Hospital Foundation

The Linden Fund Manitoba Children’s Museum Montreal Heart Institute

Lions Gate Hospital Foundation Manitoba Conservatory of Music and Arts The Montreal Museum of Fine Arts

LITE Manitoba Customer Contact Association Mood Disorders Association of Ontario

Literacy Unlimited Manitoba Dragon Boat Festival Moorelands

The Livia Stoyke Foundation Manitoba Foundation for the Arts Mount Sinai Hospital Foundation

London & District Distress Centre Manitoba Marathon MukiBaum Treatment Centres

London Chamber of Commerce Manitoba Moose Yearling Foundation Multiple Sclerosis Society of Canada - Alberta Division

London Community Players The Manitoba Museum Multiple Sclerosis Society of Canada - Manitoba Division

London Food Bank Manitoba Opera Multiple Sclerosis Society of Canada - Ontario Division

London Health Sciences Centre Manitoba Riding for the Disabled Association Inc. Multiple Sclerosis Society of Canada - Quebec Division

London Health Sciences Foundation Manitoba Schizophrenia Society Multiple Sclerosis Society of Canada - Southwestern Ontario

London Heritage Council Manitoba Schools Science Symposium Multiple Sclerosis Society of Canada - Waterloo District

London Humane Society Manitoba Theatre Centre Municipality of Middlesex Centre

London International Children’s Festival Manitoba Theatre for Young People Muriel McQueen Fergusson Foundation

London Museum School Marie-Robert Neurotrauma Foundation Muscular Dystrophy Canada - Quebec Regional Office

London Pro Musica Marie-Vincent Foundation Musée de Charlevoix

London Prostate Cancer Centre Market Hall Performing Arts Centre Museum London

London Regional Children’s Museum Martin Aboriginal Education Initiative NAIT

London Santa Claus Parade Corporation McCord Museum National Aboriginal Achievement Foundation

L’orchestre de chambre I Musici de Montréal McGill University The National Ballet School

Lorraine Kimsa Theatre for Young People McMichael Canadian Art Collection National Quality Institute

Lunenburg County Lifestyle Centre Medicine Hat and District Food Bank Nature Conservancy of Canada - Manitoba Region

The Lung Association of Ontario The Memorial Hospital Foundation - Bowmanville The Nature Trust of British Columbia

Ma Mawi Wi Chi Itata Centre Mental Health Foundation of Nova Scotia Neil Squire Society

MacKenzie Art Gallery Mental Illness Foundation The New Brunswick Association for Community Living

Maison de jeunes Kekpart Metropolitan United Church of London’s Meal Program Niagara Health System Foundation

48 Apedp n ix

PAS_English_kpCS4.indd 50 18/04/11 12:39 PM The Niagara Peninsula Children’s Centre Foundation POGO - Pediatric Oncology Group of Ontario Ronald McDonald House - Ottawa and Eastern Ontario

NightShift Street Ministries Society Pollution Probe Rose and Max Rady Jewish Community Centre

The North Bay Symphony Society Porcupine United Way Rouge Valley Health System Foundation

Northern Ontario Art Association Prairie Theatre Exchange Rowbust Dragon Boat Racing Team

Nova Scotia Hearing and Speech Foundation Princess Margaret Hospital Foundation Royal Canadian Mounted Police Veterans’ Association

Oak Hammock Marsh Interpretive Centre Procure Alliance The Royal Conservatory of Music

Old Brewery Mission Prostate Cancer Canada Royal Ontario Museum

Ontario Heritage Trust Quebec Breakfast Club Royal Ottawa Foundation for Mental Health

The Ontario Summit to Prevent Work Disability Queen Elizabeth II Health Science Centre Foundation Royal Winnipeg Ballet

Ontario Track 3 Ski Association for the Disabled Queen Elizabeth II Hospital Foundation Rusalka Ukrainian Dance Ensemble

Open Access Resource Centre Inc. Queen’s University Ryerson University

Opera Atelier The Rainbow Society S.U.C.C.E.S.S. (United Chinese Community Enrichment Services Society)

L’Opéra de Montréal Rainbow Stage Salthaven Wildlife Rehabilitation and Education Centre

Operation Red Nose Ranch Ehrlo Society The Salvation Army - Alberta and Northern Territories

Orchestra London E. A. Rawlinson Centre for the Arts The Salvation Army - Hamilton

Orchestras Canada Reaching E-Quality Employment Services The Salvation Army - London

Orchestre symphonique de Montréal Red River College The Salvation Army - Manitoba & Northwest Ontario

Original Kids Theatre Company Redeemer University College SARI Therapeutic Riding

Oshawa Community Health Centre ReForest London Saskatchewan Arts Board

The Oshawa Hospital Foundation Refuge des Jeunes de Montreal Saskatchewan Chamber of Commerce

Ottawa Regional Cancer Centre Foundation Regina & District Food Bank Saskatchewan Institute of Applied Science and Technology

Our Place Society Regina Science Fair Council Saskatchewan Literacy Network

Ovarian Cancer Canada - Pacific-Yukon RegionalO ffice Regina Symphony Orchestra Saskatchewan Roughriders Football Club

Park House Inc. Rehabilitation Centre for Children Foundation Saskatchewan Science Centre

The Parkwood Foundation Reh-Fit Centre Foundation Saskatchewan Urban Municipalities Association

Partners for Youth Renaissance Gaiety Theatre Saskatchewan Young Professionals & Entrepreneurs (SYPE)

Pembroke Regional Hospital Foundation Renfrew County United Way Saskatoon City Hospital Foundation

Performing Arts Burlington Resource Assistance for Youth Saskatoon Regional Economic Development Authority (SREDA)

Persephone Theatre Restless Development Sault Area Hospital Foundation

Peterborough Festival of Trees Riverview Health Centre Foundation Scouts Canada

Peterborough Regional Health Centre Foundation Ronald McDonald House - British Columbia Scouts Canada - Greater Toronto Council

Philip Aziz Centre Ronald McDonald House - Hamilton Scouts Canada - South Western Ontario

Pillar NonprofitN etwork Ronald McDonald House - London Scouts Canada - St. Timothy’s 49th Scout Group

Apedp n ix 49

PAS_English_kpCS4.indd 51 18/04/11 12:39 PM Seasons Centre for Grieving Children St. Joseph’s Healthcare Foundation (Hamilton) Toronto Symphony Orchestra

Second Harvest St. Michael’s Hospital Foundation Town of Niagara-on-the-Lake

The Seeds of Hope Foundation St. Paul’s Hospital Foundation (Saskatoon) Transition to Betterness

Semiahmoo House Society STARS Foundation Trillium Health Centre Foundation

Seniors’ & Elders’ Day Committee Sudbury Food Bank Trinity Western University

Shad International Sudbury Regional Hospital Foundation Underwriters Association of Winnipeg

Shakespeare in the Ruins Summer Street Industries United Firefighters of Winnipeg

Shakespeare on the Saskatchewan Festival Sunnybrook & Women’s Foundation United Way Central and Northern Vancouver Island

Share the Warmth Sunrise Youth Group United Way of Ajax-Pickering-Uxbridge

ShareLife - Archdiocese of Toronto Sunshine Centres for Seniors United Way of Brandon & District

Sheena’s Place Swampy Cree Tribal Council Brant United Way

Sheridan College Institute of Technology and Advanced Learning Tafelmusik United Way of Bruce Grey

SickKids Foundation Take Pride Winnipeg United Way of Burlington & Greater Hamilton

Simon Fraser University Talisker Players Chamber Music United Way of Calgary and Area

Sketch - Working Arts for Street-Involved and Homeless Youth Tara ‘Boom’ Houston Children’s Foundation United Way of Cambridge and North Dumfries

Skills Camp The Ted Nolan Foundation United Way of Cape Breton

Skills Canada Manitoba The Terry Fox Foundation Ontario United Way of Central Alberta

SMARTRISK Thames Region Ecological Association United Way of Chatham-Kent

Smile Theatre Company Thames Valley Children’s Centre United Way of Grande Prairie & Region

The Society of Management Accountants of Manitoba Thames Valley Education Foundation United Way of Greater Moncton & Southeastern New Brunswick Region

Soulpepper Theatre Company Theatre Aquarius United Way of Greater Saint John

South Okanagan Similkameen Medical Foundation Theatre Calgary United Way of Greater Simcoe County

Southlake Regional Health Centre Foundation Le Théâtre du Nouveau Monde United Way of Greater Victoria

Special Olympics Canada Theatre New Brunswick United Way of Halifax Region

Special Olympics Canada Foundation Theatre Nova Scotia United Way of Kitchener-Waterloo and Area

Special Olympics Manitoba Theatre Sarnia United Way of Lanark County

Special Olympics Nova Scotia Thunder Bay Regional Health Sciences Foundation United Way of Leeds and Grenville

Special Olympics Quebec Thunder Bay Symphony Orchestra United Way of Lethbridge and South Western Alberta Society

The Spirit of Giving Toastmasters International United Way of London & Middlesex

Spruce Meadows/Equestrian Improvement Foundation Toronto Alliance for the Performing Arts United Way of Lunenburg County

St. Anthony’s Hospital Toronto Arts Council Foundation United Way of Newfoundland and Labrador

St. Francis Xavier University Toronto East General Hospital United Way of Northern British Columbia

St. Joseph’s Health Care Foundation (London) Toronto Humane Society Northumberland United Way

50 Apedp n ix

PAS_English_kpCS4.indd 52 18/04/11 12:39 PM U nited Way of Oshawa-Whitby-Clarington-Brock & Scugog University of Ottawa Heart Institute Foundation Windsor Symphony Orchestra

United Way of Peel Region University of Regina The Winnipeg Art Gallery

United Way of Peterborough & District University of Saskatchewan Winnipeg Arts Council

United Way of Prince Edward Island University of Waterloo Winnipeg Blue Bombers

United Way of Quinte University of Western Ontario Winnipeg Chamber of Commerce

United Way of Regina University of Winnipeg Winnipeg Folk Festival

United Way of Sarnia-Lambton Valley Regional Hospital Foundation The Winnipeg Foundation

United Way of Saskatoon & Area Vancouver Chamber Choir The Winnipeg Fringe Theatre Festival - Kids Fringe

United Way of Sault Ste. Marie Vancouver Community College Winnipeg Goldeyes Baseball Club’s Community Zone Partnership

United Way of St. Catharines & District Vancouver International Children’s Festival Winnipeg Harvest

United Way of Stormont, Dundas & Glengarry Vancouver Island University Foundation The Winnipeg Humane Society

United Way of The Alberta Capital Region The Vancouver Playhouse Theatre Company Winnipeg International Children’s Festival

United Way of the Central & South Okanagan/Similkameen Variety, the Children’s Charity of Manitoba Winnipeg Jewish Theatre

United Way of The Fraser Valley VGH & UBC Hospital Foundation Winnipeg Military Family Resource Centre (MFRC)

United Way of the Lower Mainland Victim Services of Middlesex County Winnipeg Music Festival

United Way of Thunder Bay Villa Charities Foundation Winnipeg Philharmonic Choir

United Way of Winnipeg Villa Rosa Winnipeg Police Association’s Fundraiser

United Way of York Region Volunteer Manitoba Winnipeg Poverty Reduction Council

United Way serving Kingston, Frontenac, Lennox and Addington VON Middlesex-Elgin Winnipeg Regional Health Authority

United Way Toronto Welcome Hall Mission Winnipeg Santa Claus Parade

United Way/Centraide (Central N.B./Région du Centre N.-B.) Wellspring London and Region Winnipeg Symphony Orchestra

United Way/Centraide Ottawa Wellwood Resource Centre of Hamilton Winnipeg’s Contemporary Dancers

United Way/Centraide Sudbury and/et District West Broadway Development Corporation Women of the Dawn Inc

United Way/Centraide Windsor-Essex County West Broadway Good Food Club Women’s Health Clinic

UNITY Charity West Central Women’s Resource Centre Women’s Place St. Catharines & North Niagara

Université de Montréal Western Area Youth Services Woodview Children’s Centre

Université Laval Western Canada Aviation Museum World Wildlife Fund Canada

University Hospitals Kingston Foundation Westminster Housing Society WOTCH Community Mental Health Services

University of Alberta Westover Treatment Centre YMCA of Chatham-Kent

The University of British Columbia Wildlife Haven Rehabilitation Centre YMCA of Greater Halifax/Dartmouth

University of Calgary Willow Breast Cancer Support Canada YMCA of Hamilton/Burlington

University of Manitoba Winchester District Memorial Hospital Foundation YMCA of Regina

University of Ottawa Windsor Regional Hospital Foundation YMCA of Simcoe/Muskoka

Apedp n ix 51

PAS_English_kpCS4.indd 53 18/04/11 12:39 PM YMCA-YWCA of the Central Okanagan Ontario Chamber of Commerce Freedom 55 Financial Scholarship in Financial Planning Freedom 55 Financial Fellowship Awards YMCA-YWCA of Winnipeg Regina & District Chamber of Commerce Freedom 55 Financial Awards for students pursuing careers in financial planning York Central Hospital Foundation The Toronto Board of Trade Fanshawe College (London, ON) York University Toronto Financial Services Alliance London Life Bursary London Life Scholarship in Business Studies Young Environmental Professionals - National Capital Region Winnipeg Chamber of Commerce London Life Student Awards in Communications Your Workplace B uRSARIes and scholarships Fondation Armand-Frappier (Laval, QC) Youth Central ACCESS Riverside - Career Training Centre (Brossard, QC) Fête Champêtre - Great-West Life, London Life and Canada Life Doctoral Great-West Life Award for Excellence Youth Emergency Shelter Society of Edmonton Scholarship Algoma University College Foundation (Sault Ste. Marie, ON) Youth in Motion Education Foundation Fondation de l’Institut universitaire de cardiologie et de pneumologie de Québec The Great-West Life Student Assistance Fund (Ste-Foy, QC) Youth Net The Great-West Life Assistance Fund for Indigenous Students The Great-West Life/Institut de cardiologie de Québec Scholarship

Youth Opportunities Unlimited The Banff Centre (Banff, AB) The Freedom 55 Financial/Institut de cardiologie de Québec Scholarship Banff Centre Scholarship Fund YWCA Regina Fondation Université du Québec à Trois-Rivières (Trois-Rivieres, QC) Brock University (St. Catharines, ON) Freedom 55 Financial Business Program Scholarship YWCA Toronto The Great-West Life Scholarship in Business Administration Fondation universitaire de l’Université du Québec (Québec, QC) Zoological Society of Manitoba Business Council of Manitoba (Winnipeg, MB) Great-West Life Merit Scholarship in Management Science and related fields We also support many professional, voluntary sector, and business Aboriginal Education Award Program Heart and Stroke Foundation of Ontario (Toronto, ON) organizations. Many of our staff are involved in advisory or consultative Canadian Council for Aboriginal Business (Toronto, ON) The Great-West Life and London Life Research Scholar capacities with industry organizations or working groups including FAAY (Foundation for the Advancement of Aboriginal Youth) Scholarships Great-West Life, London Life and Canada Life Innovation Awards members of private industry and regulatory agencies. Canadian Diabetes Association - National (Toronto, ON) HEC Montréal (Montréal, QC) Better Business Bureau Serving Manitoba & N.W. Ontario Great-West Life, London Life and Canada Life Innovation Awards Great-West Life Scholarship Boston College – Centre for Corporate Citizenship The Canadian Medical Hall of Fame (London, ON) Huron University College Foundation (London, ON) Business for the Arts Great-West Life and London Life Scholarship Fund London Life Fourth Year Scholarship

Business Council of Manitoba Canadian Merit Scholarship Foundation (CMSF) (Toronto, ON) The Institute of Chartered Accountants of Manitoba (Winnipeg, MB) Great-West Life Leadership Award Canada Safety Council Loran Awards Kwantlen Polytechnic University Foundation (Surrey, BC) Canadian Chamber of Commerce Carleton University (Ottawa, ON) The Great-West Life Assurance Company Award in Business Great-West Life Award Canadian Council for Aboriginal Business Great-West Life, London Life and Canada Life Award in Business Lakehead University (Thunder Bay, ON)

Canadian Council of Chief Executives Certified General Accountants Association of Manitoba (Winnipeg, MB) Freedom 55 Financial Scholarships C. D. Howe Institute CGA Manitoba Scholarship Trust Fund Laurentian University - Northern Ontario School of Medicine (Sudbury, ON) Great-West Life, London Life and Canada Life Award Chambre de commerce du Montréal Metropolitain College O’Sullivan de Quebec (Quebec, QC) Insurance Program Scholarship McGill University (Montreal, QC) Conference Board of Canada Collège universitaire de Saint-Boniface (Winnipeg, MB) Great-West Life and London Life Scholarship in Arts Fédération des chambres de commerce du Québec Great-West Life Endowment Fund Great-West Life and London Life Scholarship in Management Frontier Centre for Public Policy Concordia University (Montreal, QC) McMaster University (Hamilton, ON) Centre for Health Promotion and Rehabilitation: The Great-West Life Ontario Imagine Canada Great-West Life Business Education Awards Graduate Scholarship The London Chamber of Commerce Conestoga College Institute of Technology and Advanced Learning (Kitchener, ON) Memorial University of Newfoundland (St. John’s, NL) Manitoba Chamber of Commerce Great-West Life Scholarship in Business Administration

52 Apedp n ix

PAS_English_kpCS4.indd 54 18/04/11 12:39 PM Mount Allison University (Sackville, NB) University Health Network (Toronto, ON) Temv a E ents London Life Business Education Scholarship The Charles H. Hollenberg Chair in Medicine West Coast The Mount Royal University Foundation (Calgary, AB) University of Alberta - Development Office (Edmonton, AB) Big Brothers of Greater Vancouver Foundation The Great-West Life and London Life Scholarship Fund The Great-West Life Bachelor of Commerce Scholarship Bowl for Big Brothers Classic The Great-West Life Bilingual Bachelor of Commerce Scholarship Northern Alberta Institute of Technology (NAIT) (Edmonton, AB) London Life Freedom 55 Financial Scholarships University of Calgary (Calgary, AB) Freedom 55 Financial, Vancouver Georgia Chair in Insurance and Risk Management National Aboriginal Achievement Foundation (Ohsweken, ON) Vancouver Group Sales Office Risk Management and Insurance Program - Great-West Life Business Education Great-West Life Bursary Program Juvenile Diabetes Research Foundation Canada - BC Region Scholarship Walk to Cure Diabetes: Victoria, Nanaimo & Courtney Okanagan College Foundation (Kelowna, BC) Great-West Life, London Life and Canada Life Faculty Fellow in Personal Freedom 55 Financial, Victoria The Canada Life Award - Bachelor of Business Administration Endowed Financial Planning Scholarship Freedom 55 Financial, Nanaimo University of Manitoba (Winnipeg, MB) Prairies Parkwood Hospital Foundation (London, ON) Bison Sports Athletic Scholarship Fund London Life Studentship in Stroke Rehabilitation Research G. Clarence Elliott Fellowship Canadian Breast Cancer Foundation – Prairies, NWT Great-West Life Actuarial Career Scholarship Queen’s University (Kingston, ON) CIBC Run for the Cure - Winnipeg Lloyd A H Warren Chair in Actuarial Science Great-West Life Scholarship in Finance Great-West Life Head Office Great-West Life School of Medicine Studentship University of Northern British Columbia (Prince George, BC) Canadian Cancer Society - Alberta/N.W.T. Division - Grande Prairie Unit National Institute of Disability Management and Research - Great-West Life Red River College (Winnipeg, MB) Relay for Life, Grande Prairie Graduate Scholarship in Disability Management Great-West Life Scholarship and Bursary The Resource Centre, Grande Prairie University of Ontario Institute of Technology (Oshawa, ON) Redeemer University College (Ancaster, ON) Canadian Cancer Society - Manitoba Division The Great-West Life, London Life and Canada Life Award Great-West Life, London Life and Canada Life Business Scholarship Manitoba Dragon Boat Festival Great-West Life Head Office University of Regina (Regina, SK) Richard Ivey School of Business (London, ON) Freedom 55 Financial Scholarship London Life Paul Desmarais Finance Fellowship Canadian Cancer Society - Saskatchewan Division Great-West Life Scholarship in Disability Management Great-West Life MBA Continuing Scholarship Relay for Life, Regina Regina Administration Centre University of Saskatchewan (Saskatoon, SK) Royal University Hospital Foundation (Saskatoon, SK) The Resource Centre, South Saskatchewan Business Education Bursaries The Great-West Life, London Life and Canada Life Medical Training Endowment Freedom 55 Financial Scholarship in Business CancerCare Manitoba Foundation Inc. Saskatchewan Institute of Applied Science and Technology (SIAST) (Regina, SK) Challenge for Life University of Toronto (Toronto, ON) SIAST Centennial Merit Scholarships and Bursaries Great-West Life Head Office Woodsworth College - Peter Bronfman Woodsworth Scholarship Freedom 55 Financial Centennial Merit Scholarship for Financial Services Edmonton Down Syndrome Society University of Western Ontario (London, ON) Sheridan College Institute of Technology and Advanced Learning (Oakville, ON) Buddy Walk Industrial Fellowship Theatre Sheridan: Great-West Life and London Life Bursary Edmonton Disability Management Services Office London Life Actuarial Career Scholarships Simon Fraser University (Burnaby, BC) Heart and Stroke Foundation of Manitoba The University of Winnipeg Foundation (Winnipeg, MB) The Great-West Life Scholarship in Business Administration Heart & Stroke Big Bike, Winnipeg Bachelor of Arts, Applied Management Studies (Great-West Life) Program Thames Valley Education Foundation (London, ON) Great-West Life Head Office Vancouver Community College (Vancouver, BC) London Life Award Huntington Society of Canada - Winnipeg Chapter Great-West Life, London Life and Canada Life Scholarship for New Canadians Trinity Western University (Langley, BC) Huntington’s Indy Go-Kart Challenge Western Area Youth Services (London, ON) Great-West Life Endowed Scholarship - School of Business Great-West Life Head Office Youth Scholarship Program Université de Moncton (Moncton, NB) KidSport Saskatchewan York University Foundation (Toronto, ON) Great-West Life Scholarship in Business Administration Fun & Fitness Corporate Challenge Great-West Life, London Life and Canada Life Award in Financial Services London Life Scholarship Regina Administration Centre

Université du Quebéc à Hull (Hull, QC) The Great-West Life and London Life Scholarship Fund

Apedp n ix 53

PAS_English_kpCS4.indd 55 18/04/11 12:39 PM Multiple Sclerosis Society of Canada - Alberta Division Canadian Breast Cancer Foundation – National Office Canada Life Head Office Rona MS Bike Tour 150 – Leduc to Camrose CIBC Run for the Cure – Windsor Heart and Stroke Foundation of Ontario - Brockville Freedom 55 Financial, Edmonton Windsor Group Sales Office Heart & Stroke Big Bike, Brockville Multiple Sclerosis Society of Canada - Manitoba Division Canadian Breast Cancer Foundation - Ontario Chapter Freedom 55 Financial, Brockville Rona MS Bike Tour- Biking to the Viking CIBC Run for the Cure - Toronto Heart and Stroke Foundation of Ontario - Chatham-Kent Great-West Life Head Office Canada Life Head Office Heart & Stroke Big Bike, Chatham Multiple Sclerosis Society of Canada - Manitoba Division Canadian Breast Cancer Foundation - Ontario Chapter Freedom 55 Financial, Chatham Manitoba Lotteries MS Walk- Winnipeg One Run Heart and Stroke Foundation of Ontario - Kingston Great-West Life Head Office London Life Head Office Heart & Stroke Big Bike, Kingston The Cerebral Palsy Association of Manitoba Canadian Cancer Society – Burlington & Oakville Units Freedom 55 Financial, Eastern Ontario Stationary Bike Race Relay for Life, Oakville Heart and Stroke Foundation of Ontario - London Area Office Great-West Life Head Office London Life Heart & Stroke Big Bike, London The Livia Stoyke Foundation Canadian Cancer Society - Elgin-Middlesex Unit London Life Head Office Spin Around the Clock Relay for Life, London Juvenile Diabetes Research Foundation Canada – Toronto Chapter Freedom 55 Financial, Edmonton London Life Head Office Ride for Diabetes Research, Toronto The Winnipeg Humane Society Canadian Cancer Society - Elgin-Middlesex Unit GWL Realty Advisors Inc., Toronto Paws in Motion Great Ride ‘N Stride to Beat Cancer Make-A-Wish Foundation of Southwestern Ontario Great-West Life Head Office London Life Head Office Go Blue! Go Bald! Charity Head Shave Ontario Canadian Cancer Society – Essex County London Life Head Office Relay for Life - Windsor AIDS Committee of London Multiple Sclerosis Society of Canada - Ontario Division, Southwestern Ontario Freedom 55 Financial, Windsor AIDS Walk for Life, London Fund Raising Office London Life Head Office Cardiac Health Foundation MS Walk - Owen Sound Walk of Life – Toronto Freedom 55 Financial, Cambridge ALS Society - London Chapter Canada Life Head Office Walk for ALS - London Multiple Sclerosis Society of Canada - Ontario Division, Southwestern Ontario London Life Head Office Coast to Coast Against Cancer Foundation Fund Raising Office Tour For Kids MS Walk, London Autism Ontario London Canada Life Head Office London Life Head Office Bowling for Autism London Life Head Office Coast to Coast Against Cancer Foundation Multiple Sclerosis Society of Canada - Ontario Division, Southwestern Ontario The 24 Hour Spin Fund Raising Office Belleville General Hospital Foundation Canada Life Head Office Rona MS Bike Tour, Grand Bend to London Rock and Roll Fun Run London Life Head Office London Life Colorectal Cancer Association of Canada Scotiabank Toronto Waterfront Marathon Ottawa Regional Cancer Centre Foundation Big Brothers Big Sisters of London & Area Freedom 55 Financial, Burlington/Hamilton Spike for Life Volleyball Tournament Big Brothers Bowl for Kids’ Sake, London Freedom 55 Financial, Hamilton Ottawa Disability Management Services Office London Life Head Office Ottawa Group Sales Office Crohn’s and Colitis Foundation of Canada - Metro Toronto Chapter Canadian Breast Cancer Foundation - National Office Heel ‘N’ Wheel Athon, London Princess Margaret Hospital Foundation CIBC Run for the Cure - London London Life Head Office Weekend to End Women’s Cancers London Life Head Office Canada Life Head Office Five Counties Children’s Centre Canadian Breast Cancer Foundation - National Office Carl Oake Swimathon Prostate Cancer Canada CIBC Run for the Cure - Blackburn Hamlet Freedom 55 Financial, Peterborough Movember Freedom 55 Financial, Ottawa Freedom 55 Financial, Forest City Heart and Stroke Foundation of Ontario Becel Ride for Heart, Toronto

54 Apedp n ix

PAS_English_kpCS4.indd 56 18/04/11 12:39 PM Run for Ovarian Cancer Quebec Freedom 55 Financial, Mississauga Run for Ovarian Cancer McGill Cancer Centre and Institut du cancer de Montréal Freedom 55 Financial, Moncton London Life Head Office Défi Corporatif Canderel Freedom 55 Financial, Montreal Metropolitan SARI Therapeutic Riding Montreal Head Office Bowling for Ponies Freedom 55 Financial, Montreal Ville Marie Atlantic London Life Head Office Freedom 55 Financial, New Brunswick/P.E.I. Canadian Breast Cancer Foundation - Atlantic Region Thames Valley Children’s Centre CIBC Run for the Cure, St. John Freedom 55 Financial, Newfoundland Forest City Road Races Freedom 55 Financial, P.E.I. London Life Head Office Freedom 55 Financial, Niagara 2010 FIELD OFFICES PARTICIPATING IN Freedom 55 Financial, North Bay The London Humane Society COMMUNITY PARTNERS PROGRAM Bark in the Park Dog Walk-a-thon Freedom 55 Financial, Northern Ontario London Life Head Office Atlantic Provinces Group Sales Office Freedom 55 Financial, Nova Scotia The Lung Association, Ontario Office Calgary Disability Management Services Office Amazing Pace Freedom 55 Financial, Ottawa Calgary Group Sales Office Freedom 55 Financial, Forest City Freedom 55 Financial, Peterborough The Resource Centre, Toronto Canada Life Regional Marketing Centre, British Columbia Freedom 55 Financial, Prince Edward Island The Salvation Army - Ontario Great Lakes Division Canada Life Regional Marketing Centre, Eastern Freedom 55 Financial, Quebec Northwest Santa Shuffle Canada Life Regional Marketing Centre, Ontario London Life Head Office Freedom 55 Financial, Quebec Saguenay Canada Life Regional Marketing Centre, Prairie The Terry Fox Foundation Ontario Freedom 55 Financial, Regina Terry Fox Run - Hamilton Edmonton Disability Management Services Office Freedom 55 Financial, Saguenay Freedom 55 Financial, Hamilton Edmonton Group Retirement Distribution Freedom 55 Financial, Saskatchewan The Terry Fox Foundation Ontario Freedom 55 Financial, Barrie Terry Fox Run - London Freedom 55 Financial, South-East Quebec Freedom 55 Financial, Brockville London Life Head Office Freedom 55 Financial, Southwestern Ontario Freedom 55 Financial, Burlington/Hamilton Trillium Health Centre Foundation Freedom 55 Financial, Thunder Bay Walk of Life Freedom 55 Financial, Calgary The Resource Centre, Mississauga Freedom 55 Financial, Toronto Freedom 55 Financial, Cambridge Freedom 55 Financial, Mississauga Freedom 55 Financial, Toronto East Freedom 55 Financial, Chatham VON Middlesex-London Freedom 55 Financial, Toronto Metro Great Community Walk Freedom 55 Financial, Durham/Peterborough London Life Head Office Freedom 55 Financial, Toronto Northwest Freedom 55 Financial, Eastern Ontario World Wildlife Fund Canada Freedom 55 Financial, Tri-Cities Freedom 55 Financial, Edmonton WWF CN Tower Climb Freedom 55 Financial, Trois Rivieres Canada Life Head Office Freedom 55 Financial, Forest City London Life Head Office Freedom 55 Financial, Vancouver Asian Freedom 55 Financial, Fredericton York Central Hospital Foundation Freedom 55 Financial, Vancouver Fraser Valley Freedom 55 Financial, Georgian Bay Strides for Stroke 5K Run/walk Freedom 55 Financial, Vancouver Georgia Freedom 55 Financial, Toronto Northwest Freedom 55 Financial, Hamilton Freedom 55 Financial, Victoria Freedom 55 Financial, Laval/Rive Nord Freedom 55 Financial, Windsor Freedom 55 Financial, Manitoba

Apedp n ix 55

PAS_English_kpCS4.indd 57 18/04/11 12:39 PM Freedom 55 Financial, York North The Resource Centre, Vancouver

GWL Realty Advisors Inc., Calgary The Resource Centre, Windsor

GWL Realty Advisors Inc., Sussex The Resource Centre, Winnipeg

GWL Realty Advisors Inc., Toronto Toronto Group Retirement Distribution

GWL Realty Advisors Inc., Trillium Executive Centre Toronto Group Sales Office

GWL Realty Advisors Inc., Vancouver Toronto Mortgage Investments

Halifax Group Retirement Distribution Vancouver Group Retirement Distribution

Hamilton Group Sales Office Vancouver Group Sales Office

Montreal Group Sales Office Windsor Group Sales Office

Ottawa Disability Management Services Office Winnipeg Group Retirement Distribution

Ottawa Group Sales Office Winnipeg Group Sales Office

Quebec City Group Sales Office

Regina Group Sales Office

The Resource Centre, Calgary

The Resource Centre, Central Ontario

The Resource Centre, Central Saskatchewan

The Resource Centre, Eastern Ontario

The Resource Centre, Edmonton

The Resource Centre, Fraser Valley

The Resource Centre, Grande Prairie

The Resource Centre, Hamilton-Niagara

The Resource Centre, Kingston

The Resource Centre, Kitchener-Waterloo

The Resource Centre, London

The Resource Centre, Mississauga

The Resource Centre, Montreal

The Resource Centre, New Brunswick/Prince Edward Island

The Resource Centre, Northern Ontario

The Resource Centre, Nova Scotia

The Resource Centre, Okanagan

The Resource Centre, Quebec

The Resource Centre, South Saskatchewan

The Resource Centre, Toronto

56 Apedp n ix

PAS_English_kpCS4.indd 58 18/04/11 12:39 PM Cover, from top left: fostering innovation at The Banff Centre (photo: Donald Lee, The Banff Centre); celebrating a successful United Way campaign; building homes with Habitat for Humanity Canada; supporting a community-focused curriculum at Collège universitaire de Saint-Boniface; addressing hunger with food banks across Canada.

PAS_English_kpCS4.indd 59 18/04/11 12:39 PM Great-West Life and the key design and Stronger Communities Together are trademarks of The Great-West Life Assurance Company. London Life and design are trademarks of London Life Insurance Company. 30% Canada Life and design are trademarks of The Canada Life Assurance Company. Other trademarks which appear in this statement are trademarks of The Great-West Life Assurance Company E1227(10PAS)-4/11 or other owners, and are used under license or with permission. Community Builders is a trademark of the United Way Canada - Centraide Canada.

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