M e d i a s e t G r o u p
London, 9th June 2004
TMT Conference M e d i a s e t G r o u p
BROADCASTING
TMT Conference MEDIASET 2004 5M | 24 Hours Audience Trend
Share Points Individuals (Vs 5M 2003) 44.3% -0.3 TV 44.2% -0.6 Audience Leadership 2.2% +0.1 OTHER SATELLITE 3.6% +1.4 OTHER TERRESTRIAL 5.8% -0.5
Source: Auditel, Individuals
BROADCASTING | 3 | MEDIASET 2004 5M | Leader in Commercial Target
PRIME TIME Commercial Target Individuals (15-64yrs)
44.8% 45.0% 46.5%
42.9%
Source: Auditel
BROADCASTING | 4 | MEDIASET 2004 5M | Channel Ranking
PRIME TIME
Individuals 15-64 yrs 15-34 yrs
RAI 1 26.0 CANALE 5 25.9 CANALE 5 29.4 CANALE 5 24.5 RAI 1 23.9 RAI 1 20.1 ITALIA 1 11.3 ITALIA 1 12.6 ITALIA 1 16.4 RAI 2 9.5 RAI 2 9.8 RAI 2 8.7 RAI 3 9.4 RAI 3 9.2 RAI 3 7.8 RETE 4 9.0 RETE 4 8.0 RETE 4 6.6
Source: Auditel
BROADCASTING | 5 | MEDIASET 2004 5M | CANALE 5: Audience Share
PEAK TIME (21:00 – 23:00)
Share Points Share Points Vs 5M 2003 Vs 5M 2003
INDIVIDUALS 25.0% +0.5 24.5% +1.5
15-64 yrs 26.1% +0.6 22.3% +1.3
Source: Auditel
BROADCASTING | 6 | MEDIASET 2004 5M | ITALIA 1: 3rd Channel in Prime Time
Commercial Individuals Target (15-34yrs)
16.4% 11.3%
9.5% 8.7%
Source: Auditel
BROADCASTING | 7 | M e d i a s e t G r o u p
ADVERTISING
TMT Conference MEDIASET 2004 5M | Advertising Revenues
ADV +8.8% Revenues 1,300.5 +8.8% 1,195.1 Vs 5M 2003
2003 4M 2004 4M
ADVERTISING | 9 | MEDIASET 2004 5M | Advertising by Sector
4M2004 (ml€) 2004 vs 2003 2003 vs 2002
FOOD 373 -9.2% +7.7%
NON FOOD 218 +11.0% -4.2%
AUTOMOTIVE 158 +21.6% +3.9%
FINANCE/INSURANCE 41 +73.6% -39.2%
TELECOM 118 +19.1% +6.8%
MEDIA & PUBLISHING 115 +36.5% +17.3%
ADVERTISING | 10 | M e d i a s e t G r o u p
FINANCIALS
TMT Conference MEDIASET GROUP | Consolidated Results
FY 2003 (€ml.) 1Q 2004 1Q 2003
3,070.0 Net Consolidated Revenues 850.7 777.1
(1,281.3) Operating Costs (355.9) (309.1)
1,788.7 EBITDA 494.8 468.0
(967.9) Amortisation & Depreciation (209.8) (248.6)
820.8 EBIT pre Goodwill Amortisation 285.0 219.4
(43.2) Tele5 Goodwill Amortisation (10.8) (10.8)
777.6 EBIT 274.2 208.6
675.1 Pre-Tax Profit 274.1 191.1
FINANCIALS | 12 | ITALIAN BUSINESS FINANCIALS
FINANCIALS | 13 | MEDIASET ITALIAN BUSINESS | Financial Results
FY 2003 (€ml.) 1Q 2004 1Q 2003
2,424.9 Net Consolidated Revenues 677.6 634.8
(1,001.3) Operating Costs (281.1) (243.7)
1,423.6 EBITDA 396.5 391.1
(773.5) Amortisation & Depreciation (168.4) (199.6)
650.1 EBIT 228.1 191.5
547.3 Pre-Tax Profit 226.7 173.6
FINANCIALS | 14 | MEDIASET ITALIAN BUSINESS | 1Q2004 Breakdown
Total Net (€ml.) Revenues EBIT EBIT margin
TV Operations 653.6 234.9 35.9%
Non–TV Operations 20.1 2.1 10.4%
DTT Operations 3.8 (8.8) n.a.
677.6 228.1 33.7%
FINANCIALS | 15 | MEDIASET ITALIAN BUSINESS | TV Operations
FY 2003 (€ml.) 1Q 2004 1Q 2003
2,335.5 Total Net TV Revenues 653.6 614.9 2,630.4 TV Advertising Revenues 748.5 692.6 62.6 Other TV Revenues 13.5 9.9 32.2 Sale of Rights 3.6 14.5 (389.6) Commissions (111.9) (102.2)
(1,681.5) Total TV Costs (418.8) (423.9) (298.6) Personnel (76.5) (74.8) (630.9) TV Operating Costs (180.5) (152.8) (657.2) TV Amortisations (144.3) (176.2) (94.8) Other Amortisations & Depreciations (17.5) (20.0)
654.0 EBIT from TV Operations 234.9 190.9 28.0% margin 35.9% 31.1%
FINANCIALS | 16 | MEDIASET ITALIAN BUSINESS | Non TV Operations
FY 2003 (€ml.) 1Q 2004 1Q 2003
89.4 Total Non TV Revenues 20.1 20.0 24.6 Thematic Channels 7.7 5.6 4.7 Teletext 1.4 1.4 12.2 Internet 3.6 2.5 47.9 Other Non-TV Revenues 7.5 10.6 (80.5) Total Non TV Costs (18.0) (19.0) (13.6) Personnel (2.6) (2.7) (23.0) Multimedia Operating Costs (6.3) (6.2) (29.5) Non-TV Operating Costs (6.1) (6.8) (14.4) Amortisations & Depreciations (3.0) (3.3) 8.8 EBIT from Non TV Operations 2.1 0.9 9.8% margin 10.4% 4.5%
FINANCIALS | 17 | MEDIASET ITALIAN BUSINESS | DTT Operations
FY 2003 (€ml.) 1Q 2004 1Q 2003
0.0 Total DTT Revenues 3.8 0.0
(12.6) Total DTT Costs (12.7) (0.4) (2.4) Personnel (1.8) (0.1) (3.3) DTT Operating Costs (7.3) (0.3) (7.0) Amortisations & Depreciations (3.6) (0.0)
(12.6) EBIT from DTT Operations (8.8) (0.4)
FINANCIALS | 18 | MEDIASET ITALIAN BUSINESS | Cash Flow Statement
FY 2003 (€ml.) 1Q 2004 1Q 2003
(170.8) Net Financial Position 1/1 (451.4) (170.8)
283.0 Free Cash Flow 356.3 201.5
1,216.0 Cash Flow from Operations 440.7 388.7 (671.9) Investments (136.2) (133.8) - Disinvestments 0.4 - (261.1) Change in Net Working Capital 51.4 (53.4) (327.4) Equity (Investments)/Disinvest. - (276.0)
(247.4) Dividends - -
11.2 Cashed-in Dividends from Tele5 - -
(280.6) Total Net Cash Flow 356.3 (74.5)
(451.4) Net Financial Position 31/3 (95.1) (245.3)
FINANCIALS | 19 | TELECINCO FINANCIALS
FINANCIALS | 20 | TELECINCO | Financial Results
FY 2003 (€ml.) ITALIAN GAAP 1Q 2004 1Q 2003
646.0 Total Net Revenues 173.2 142.3
(475.3) Total Costs (116.4) (114.4)
(64.9) Personnel (16.8) (16.1)
(216.0) Operating Costs (58.1) (49.3)
(194.4) Amortisation & Depreciation (41.5) (49.0)
170.7 EBIT 56.8 27.9
171.0 Pre-tax Profit 58.1 28.3
FINANCIALS | 21 | TELECINCO | Cash Flow Statement
FY 2003 (€ml.) ITALIAN GAAP 1Q 2004 1Q 2003
142.3 Net Financial Position 1/1 252.1 142.3
138.0 Free Cash Flow 58.9 43.5 321.6 Cash Flow from Operations 91.6 70.1 (153.8) Investments (58.4) (52.6) - Disinvestments 0.6 - (29.8) Change in Net Working Capital 25.1 26.0
- Equity (Investments)/Disinvest. - -
(28.2) Dividends - -
109.8 Total Net Cash Flow 58.9 43.5
252.1 Net Financial Position 31/3 311.0 185.8
FINANCIALS | 22 | M e d i a s e t G r o u p
STRATEGIC OPTIONS
TMT Conference MEDIASET STRATEGIC OPTION | Assessing Opportunity
TECHNOLOGICAL DEVELOPMENT GEOGRAPHICAL EXPANSION
Rights Trading DTT Emerging Market Cable PubliEurope (East Europe) ADSL Tele5 Mobile TEL.
Radio Library Exploitation
Merchandising Re-sale of Content
Teleshopping ADV Other Means Creativity/Content House
DIVERSIFICATION VALUE CHAIN
GROUP | 24 | DTT | 5 Key Features of DTT vs. Analog TV Wider offer for TV viewers, thanks to DTT Analog Terrestrial TV Digital Terrestrial TV
Audio-Video + Dolby surround, Original Language 1 QualityQuality Movies, Widescreen, basic data services (Teletext) High quality news services
Wide channels offer Limited channels offer 2 ChannelChannel offeroffer (generalist + thematic channels) TOD AY
Interaction with viewers during No interaction 3 Interactivity Interactivity DTT programmes and services
FTA + PPV integrated offer FTA Offer 4 Pay-per-View Pay-per-View (Top-up TV)
Mobile Reception from DTT Handset, Limited mobile reception 5 Mobile receptionreception car, Mobile phone, etc… TOMORROW
DTT | 25 | DTT | State of the Art of DTT in Italy DTT Age has started in Italy: Networks, Decoders and New Channels Offer are now “ready-to-use”
5 Digital Multiplex already covering > 50%: Digital A Digital - 2 Multiplex Rai NetworksNetworks - 1 Multiplex Mediaset (RTI) - 1 Multiplex Telecom Italia Media - 1 Multiplex D-Free
250,000 MHP Decoders already sold in 2½ months B DecodersDecoders 1 million Decoders will be put on market by the end of 2004 Price between 49€ and 199€ (net of Government Contribution)
11 New Channels are now available: New C New - 5 New Channels hosted by RTI Multiplex Channels Channels - 5 New Channels produced and “aired” by Rai - 1 New Channel hosted by D-Free Multiplex - Other negotiations in progress
DTT | 26 | DISCLAIMER
Statements contained in this document, particularly the ones regarding any Mediaset Group possible or assumed future performance, are or may be forward looking statements and in this respect they involve some risks and uncertainties. Mediaset Group actual results and developments may differ materially from the ones expressed or implied by the above statements depending on a variety of factors. Any reference to past performance of Mediaset Group shall not be taken as an indication of future performance. The content of this document is not, and shall not be considered as, an offer document or an offer or solicitation to buy or sell any stock.
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