SERPSERP
NotNot OnlyOnly PageRankPageRank
GoogleGoogle ** Yahoo!Yahoo! ** BingBing
AlexandraAlexandra Tudorache Tudorache 28 June 2010 28 June 2010 OutlineOutline
SEOSEO – – a a webmaster webmaster perspective perspective on on search search engines engines HowHow Search Search Engine Engine See See a a Website Website GettingGetting Indexed Indexed and and Staying Staying on on Top Top UnderstandingUnderstanding SERP SERP SERPSERP Ranking Ranking vs vs PageRank PageRank RankingRanking Function Function GoogleGoogle BingBing Yahoo!Yahoo! ToolsTools GoogleGoogle Webmaster Webmaster Tools: Tools: SiteMap, SiteMap, Link Link and and Keyword Keyword Statistics Statistics GoogleGoogle Zeitgeist Zeitgeist – – Query Query Statistics Statistics
SEOSEO -- SearchSearch EngineEngine OptimizationOptimization 11
AA Webmaster'sWebmaster's PerspectivePerspective onon SearchSearch EnginesEngines
Q:Q: HowHow to to top top rank rank a a website website (for (for given given keywords)?keywords)?
A:A: The The Key Key to to TopTop Rank Rank is is to to understand understand HowHow SearchSearch Engines Engines Work Work and and their their Ranking Ranking Factors Factors
SEOSEO -- SearchSearch EngineEngine OptimizationOptimization 22
TwoTwo viewsviews ofof content:content: peoplepeople vs.vs. botsbots
PeoplePeople areare looking looking for for content content, , ergonomic ergonomic layoutslayouts and and quality quality graphics graphics..
SearchSearch engines engines see see your your pages pages like like Lynx! Lynx!
BotsBots oftenoften indexindex separatelyseparately text,text, mobilemobile content,content, imagesimages and and videos. videos.
SEOSEO -- SearchSearch EngineEngine OptimizationOptimization 33
Question:Question: howhow toto toptop rankrank aa websitewebsite (for(for givengiven keywords)?keywords)?
PreparingPreparing your your website website for for top top ranking ranking TargetingTargeting keywords: keywords: you you can can rank rank high high onlyonly for for a a limited limited number number of of keywords keywords
Content:Content: Title Title text text and and Content Content are are very very important important
WriteWrite your your content content for for people people and and not not search search engines! engines!
Markup:Markup: Use Use HTML HTML at at your your advantage; advantage; Pay attention to metatags and standards Pay attention to metatags and standards SEOSEO -- SearchSearch EngineEngine OptimizationOptimization 44
GettingGetting indexed indexed PreparingPreparing submission submission – – site site description, description, keywords keywords SubmitSubmit your your website website ItIt takes takes 4-6 4-6 weeks weeks for for search search enigines enigines to to crawl crawl your your site; site; useuse this this time time to to create create backlinks, backlinks, content content and and metatags metatags
StayingStaying in in top top UpdateUpdate content content at at a a steady steady rate rate HelpHelp Search Search Engines Engines index index your your new new content: content: Robots.txtRobots.txt SiteSite Maps Maps
UnderstandingUnderstanding SERPSERP SearchSearch EngineEngine ResultsResults PagePage
SERPSERP Rank Rank = = (Search (Search Engine Engine Results Results Page) Page) is is thethe actual actual ordered ordered result result returned returned by by a a search search engineengine in in response response to to a a keyword keyword query. query. RankingRanking FunctionFunction AA weightedweighted function function of of Ranking Ranking Factors Factors (more (more thanthan 200).200). ItIt isis oftenoften updatedupdated toto restrainrestrain blackblack hathat SEO.SEO.
PagePage Rank Rank is is only only one one of of many many factors factors for for all all main main searchsearch Engines. Engines.
SERPSERP ≠≠ PagePage RankingRanking ScoreScore GoogleGoogle SERPSERP
** ExamplesExamples ** IndexingIndexing StrategyStrategy ** GoogleGoogle OfficialOfficial FactorsFactors ** GoogleGoogle SEOSEO ExpertExpert FactorsFactors
Search Results in Google 1 Search Results in Google 1Looking for infos Results diversification Looking for infos SearchSearch for:for: webweb miningmining
Wikipedia 20092009
20102010
Definitions
Books
Images
Video SearchSearch ResultsResults inin GoogleGoogle 22 LookingLooking forfor websites/communitieswebsites/communities Title Other Indexed Pages URL Text SearchSearch for:for: linuxlinux forumforum Meta Tags
20092009
20102010
SearchSearch ResultsResults inin GoogleGoogle 22 GoogleGoogle SquaredSquared
Information Extraction
Name Entity Recognition
PreparePrepare sitesite forfor GoogleGoogle SubmissionSubmission
** MarketMarket Analysis Analysis ** KeywordsKeywords StrategyStrategy ** IndexingIndexing andand CrawlingCrawling StrategyStrategy
PageRankPageRank WhatWhat GoogleGoogle SaysSays
PageRankPageRank reliesrelies on on the the uniquely uniquely democratic democratic naturenature ofof thethe webweb byby using using itsits vastvast linklink structurestructure asas anan indicatorindicator ofof anan individualindividual page'spage's valuevalue. . InIn essence,essence, Google Google interprets interprets a a link link from from page page AA to to pagepage B B as as a a vote, vote, by by page page A, A, for for page page B. B. But, But, GoogleGoogle looks looks at at more more than than the the sheer sheer volume volume of of votes,votes, or or links links a a page page receives; receives; it it alsoalso analyzes analyzes thethe page page that that casts casts the the vote vote. . Votes Votes cast cast by by pagespages thatthat areare themselvesthemselves "important""important" weighweigh moremore heavilyheavily and and help help to to make make other other pages pages “important”. “important”.
(http://www.google.com/corporate/tech.html)(http://www.google.com/corporate/tech.html) Hypertext-MatchingHypertext-Matching Analysis Analysis
WhatWhat GoogleGoogle SaysSays
Hypertext-MatchingHypertext-Matching Analysis Analysis: : Our Our search search engine engine alsoalso analyzes analyzes page page content content. . However, However, instead instead of of simplysimply scanningscanning forfor page-basedpage-based texttext (which(which cancan bebe manipulatedmanipulated by by site site publishers publishers through through meta-tags), meta-tags), ourour technologytechnology analyzesanalyzes thethe fullfull contentcontent of of aa pagepage andand factorsfactors in in fonts, fonts, subdivisions subdivisions and and the the preciseprecise location location of of each each word word. . We We also also analyze analyze thethe contentcontent of of neighboring neighboring web web pages pages to to ensureensure thethe results results returned returned are are the the most most relevant relevant to to a a user's user's query.query.
(http://www.google.com/corporate/tech.html)(http://www.google.com/corporate/tech.html) GettingGetting IndexedIndexed // CrawlingCrawling 11 CrawlingCrawling ≠≠ IndexingIndexing DecideDecide your your crawling/indexing crawling/indexing strategy strategy CrawlingCrawling domain:domain: Decide Decide whichwhich pagespages andand directoriesdirectories dodo you you want want indexed. indexed. InformInform google google about about this this and and keep keep Google Google informed informed CrawlingCrawling rate: rate: depends depends on on how how often often do do you you update update your your content;content; ItIt isis importantimportant toto updateupdate youryour sitesite atat aa steadysteady raterate toto avoidavoid underunder oror overover crawlingcrawling andand tootoo highhigh serverserver traffictraffic ElementsElements that that help help crawling/indexing crawling/indexing Robots.txtRobots.txt – – tells tells google google and and other other search search engines engines what what toto index index and and not not GoogleGoogle SiteMapSiteMap – – XMLXML SiteMapSiteMap formattedformattedaccordingaccording toto GoogleGoogle standards; standards; SubmitSubmit it it directly directly to to google; google; it it uses uses it it to to crawl crawl your your site. site. InternalInternal Links Links – – each each page page should should link link at at least least the the home home GettingGetting IndexedIndexed // CrawlingCrawling 22
GoogleGoogle uses uses two two types types of of Indexing: Indexing: fullfull contents contents indexing indexing (initial (initial crawling crawling and and major major changes) changes) partialpartial indexing indexing (for (for updated updated or or new new content) content)
Robots.txtRobots.txt AA robots.txtrobots.txt file file provides provides crawlcrawl directives directives to to bots. bots. Robots.txtRobots.txt contain contain information information about about whatwhat to to crawl, crawl, sitemapssitemaps locations locations and and most most important important restrictions restrictions - - like like privateprivate or or protected protected folders folders etc. etc. This This information information can can be be personalizedpersonalized for for each each bot bot (see (see User-agent User-agent directive). directive).
BotsBots read read first first the the robots.txt robots.txt and and then then crawl crawl the the site. site. If If a a robots.txtrobots.txt is is missing, missing, bots bots assume assume that that all all pages pages can can be be crawled/indexed.crawled/indexed. User-agentUser-agent: :* * AllowAllow: :/searchhistory/ /searchhistory/ ...... DisallowDisallow: :/search /search ...... SitemapSitemap: :http://www.gstatic.com/s2/sitemaps/profiles-sitemap.xml http://www.gstatic.com/s2/sitemaps/profiles-sitemap.xml ...... GoogleGoogle robots.txt robots.txt - -http://www.google.com/robots.txt http://www.google.com/robots.txt GoogleGoogle UserUser AgentsAgents
Googlebot:Googlebot: crawl crawl pages pages google google web web index index
Googlebot-Mobile:Googlebot-Mobile: crawls crawls pages pages for for google google mobile mobile index index
Googlebot-ImageGooglebot-Image: :crawls crawls pages pages for for google google image image index index
Mediapartners-Google:Mediapartners-Google: crawls crawls pages pages to to determine determine AdSense content AdSense content TopTop GoogleGoogle RankingRanking FactorsFactors 11
TopTop 5 5 Positive Positive Factors Factors (importance (importance %) %) KeywordKeyword Focused Focused Anchor Anchor Text Text from from External External Links Links (73%) (73%) ExternalExternal Link Link Popularity Popularity (quantity/quality (quantity/quality of of external external links) links) (71%)(71%) DiversityDiversity of of Link Link Sources Sources (links (links from from many many unique unique root root domains)domains) (67%) (67%) KeywordKeyword Use Use Anywhere Anywhere in in the the Title Title Tag Tag (66%) (66%) TrustworthinessTrustworthiness of of the the Domain Domain Based Based on on Link Link Distance Distance fromfrom TrustedTrusted Domains Domains (e.g. (e.g. TrustRank,TrustRank, Domain Domain mozTrust, mozTrust, etc.)etc.) - - (66%) (66%)
UsuallyUsually rankrank wellwell older,older, contentcontent rich,rich, topictopic focussed,focussed, withwith specificspecific descriptivedescriptive keywords,keywords, multi-pagemulti-page sites,sites, withwith aa goodgood dynamicdynamic ofof contentscontents
Search Engine Ranking Factors 2009 - http://www.seomoz.org/article/search-ranking-factors TopTop GoogleGoogle RankingRanking FactorsFactors 22
TopTop 5 5 Negative Negative Factors Factors (importance (importance %) %) CloakingCloaking with with Malicious/Manipulative Malicious/Manipulative Intent Intent (68%) (68%) LinkLink Acquisition Acquisition from from Known Known Link Link Brokers/Sellers Brokers/Sellers (56%) (56%) LinksLinks to to Web Web Spam Spam Sites/Pages Sites/Pages (51%) (51%) CloakingCloaking by by User User Agent Agent (51%) (51%) FrequentFrequent Server Server Downtime Downtime & & Site Site Inaccessibility Inaccessibility (51%) (51%)
CloakingCloaking isis aa blackblack hathat (SEO)(SEO) techniquetechnique inin whichwhich thethe contentcontent presentedpresented to to the the search search engine engine spider spider is is different different to to that that presentedpresented to to the the user's user's browser browser (content (content based based on on the the IP IP addressesaddresses or or the the User-Agent). User-Agent). The The purpose purpose of of cloaking cloaking is is to to deceivedeceive searchsearch enginesengines soso theythey displaydisplay thethe pagepage whenwhen itit wouldwould notnot otherwiseotherwise bebe displayed.displayed.
Search Engine Ranking Factors 2009 - http://www.seomoz.org/article/search-ranking-factors Claoking - http://en.wikipedia.org/wiki/Cloaking TopTop GoogleGoogle RankingRanking FactorsFactors 33
SometimesSometimes couldcould influenceinfluence SERPSERP
MostMost Controversial Controversial Factors Factors CloakingCloaking by by Cookie Cookie Detection Detection CloakingCloaking by by JavaScript JavaScript/Rich/Rich Media Media Support Support Detection Detection HidingHiding Text Text with with same/similar same/similar coloured coloured text/background text/background CloakingCloaking by by IP IP Address Address CloakingCloaking by by User User Agent Agent
Note: Consensus and contention percentages are calculated based on the standard deviations of contributor answers.
Search Engine Ranking Factors 2009 - http://www.seomoz.org/article/search-ranking-factors TopTop GoogleGoogle RankingRanking FactorsFactors 44
On-PageOn-Page (Keyword-Specific) (Keyword-Specific) Ranking Ranking Factors Factors KeywordKeyword use use in: in: TitleTitle Tag, Tag, Domain Domain Name, Name, H1 H1 Headline Headline Tag,Tag, Internal Internal Link Link AnchorAnchor Text, Text, External External Link Link AnchorAnchor Text, Text, KeywordKeyword Use Use in in the the First First 50-100 50-100 Words Words in in HTML, HTML, Image Image Names,Names, Keyword Keyword Density Density
AndyAndy BeardBeard –– “Keyword“Keyword UseUse inin thethe MetaMeta KeywordsKeywords TagTag –– GoogleGoogle ignoresignores them.”them.”
On-PageOn-Page (Non-Keyword) (Non-Keyword) Ranking Ranking Factors Factors ExistenceExistence of of Substantive, Substantive, Unique Unique Content Content on on the the Page Page RecencyRecency (freshness) (freshness) of of Page Page Creation Creation UseUse of of Links Links on on the the Page Page that that Point Point to to Other Other URLs URLs on on this this DomainDomain
Search Engine Ranking Factors 2009 - http://www.seomoz.org/article/search-ranking-factors TopTop GoogleGoogle RankingRanking FactorsFactors 55
Site-WideSite-Wide (non-link (non-link based) based) Ranking Ranking Factors Factors ArchitectureArchitecture of of the the Website Website (whether (whether intelligent, intelligent, useful useful hierarchieshierarchies are are employed) employed) UseUse of of ExternalExternal Links Links to to Reputable, Reputable, Trustworthy Trustworthy Sites/PagesSites/Pages DomainDomain Registration Registration History History (how (how long long it’s it’s been been registeredregistered to to the the same same party, party, number number of of times times renewed, renewed, etc.)etc.) Server/HostingServer/Hosting Uptime Uptime and and Hosting Hosting Information Information (what (what otherother domains domains are are hosted hosted on on the the server) server) InclusionInclusion of of Feeds Feeds from from the the Site Site in in Google Google News News UseUse of of XML XML Sitemap(s) Sitemap(s)
Search Engine Ranking Factors 2009 - http://www.seomoz.org/article/search-ranking-factors TopTop GoogleGoogle RankingRanking FactorsFactors 66
SocialSocial Media/Social Media/Social Graph Graph Based Based Ranking Ranking Factors Factors Delicious,Delicious, StumbleUpon, StumbleUpon, Twitter Twitter Data, Data, LinkedIn LinkedIn Data, Data, Facebook,Facebook, andand MySpaceMySpace DataData AboutAbout thethe DomainDomain oror PagePage (ordered(ordered by by importance) importance)
UsageUsage Data Data Ranking Ranking Factors Factors HistoricalHistorical Click-Through Click-Through Rate Rate from from SearchSearch Results Results to to thethe Exact Exact Page/URL Page/URL or or Domain Domain SearchSearch Queries Queries for for the the Domain Domain Name Name or or Brand Brand UseUse of of Query Query Refinement Refinement Post-Click Post-Click on on a a Search Search Result Result AverageAverage “Time “Time on on Page” Page” Duration Duration Google’sGoogle’s SearchWiki SearchWiki Voting, Voting, Ratings, Ratings, Comments Comments
Search Engine Ranking Factors 2009 - http://www.seomoz.org/article/search-ranking-factors GoogleGoogle RankingRanking FactorsFactors InIn aa FewFew WordsWords PageRankPageRank it it isis notnot thethe onlyonly factorfactor forfor decidingdeciding aa page'page' rankingranking in in search search results. results.
E.g.E.g. Often Often pages pages beat beat higher higher PageRank PageRank pages pages simply simply becausebecause they they are are optimizedoptimized for for that that particular particular search search termterm. .
GoogleGoogle uses uses manymany variable variable factors factors to to determine determine the the rankings,rankings, such such as: as: urlurl text, text, website website description description (submitted(submitted directly directly to to Google) Google), , meta meta tags tags (e.g.(e.g. title, title, description,description, keywords) keywords), , titletitle text,text, bodybody texttext, , empathizedempathized texttext, , useruser preferences, preferences, inbound inbound link link text text and and PageRankPageRank..
GoogleGoogle uses uses separate separate bots bots for for text text and and image image indexing! indexing! BingBing SERPSERP
** TopTop RankingRanking FactorsFactors ** BingBing vsvs GoogleGoogle
TopTop BingBing RankingRanking FactorsFactors 11
vs.vs. GoogleGoogle PrimaryPrimary Ranking Ranking Factors Factors InboundInbound AnchorAnchor Text Text: : For For Bing, Bing, the the quantityquantity of of anchor anchor texttext is is much much more more important important than than the the quantity quantity of of quality quality inboundinbound links. links. However, However, both both Bing Bing and and Google Google rate rate similarly similarly thethe quality quality of of inbound inbound links. links. On-PageOn-Page Factors: Factors: Page Page titles, titles, text-heavy text-heavy pages, pages, and and outboundoutbound links links are are largely largely considered considered for for ranking. ranking. AuthorityAuthority Of Of The The Site Site: : AgeAge of of domain domain largely largely matters matters in in Bing'sBing's ranking ranking mechanism; mechanism; penalizes penalizes new new sites. sites. SupportsSupports Flash Flash Websites Websites: : unline unline Google Google Bing Bing supports supports flashflash sites. sites.
Factors Affecting Bing Ranking - 2009 http://www.brainpulse.com/articles/seo-sem/factors-affecting-bing-ranking.php TopTop BingBing RankingRanking FactorsFactors 22
vs.vs. GoogleGoogle SecondarySecondary Ranking Ranking Factors Factors BackBack LinksLinks Are Are Of Of Reduced Reduced Value: Value: WhileWhile comparing comparing the the firstfirst 1010 resultsresults inin BingBing asas wellwell asas inin Google,Google, itit isis observedobserved thatthat thethe toptop rankersrankers inin itit havehave lessless backback linkslinks thanthan thosethose ofof Google.Google. LinkLink Spamming Spamming Fails Fails in in Bing: Bing: Back Back links links are are not not the the primeprime factor factor for for Bing Bing SERP. SERP. PRPR Is Is Secondary: Secondary: Unlike Unlike in in Google Google when when conducting conducting a a searchsearch for for a a competitive competitive keyword, keyword, you you may may get get to to see see a a duo duo ofof PR2 PR2 or or even even PR1 PR1 sites sites in in the the top top of of Bing Bing results. results. DroppedDropped RelevancyRelevancy OfOf FreshFresh ContentContent: : Fresh Fresh content content is is notnot as as relevant relevant for for Bing Bing as as it it is is for for Google. Google. Also, Also, for for the the samesame domain domain old old pages pages will will rank rank higher. higher.
Factors Affecting Bing Ranking - 2009 http://www.brainpulse.com/articles/seo-sem/factors-affecting-bing-ranking.php GoogleGoogle vsvs BingBing CorrelationCorrelation Analysis Analysis ofof Ranking Ranking Elements Elements
QueryQuery MatchingMatching inin thethe DomainDomain NameName
Google vs. Bing: Correlation Analysis of Ranking Elements http://www.seomoz.org/blog/google- vs-bing-correlation-analysis-of- ranking-elements GoogleGoogle vsvs BingBing On-PageOn-Page KeywordKeyword UsageUsage
Google vs. Bing: Correlation Analysis of Ranking Elements http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements GoogleGoogle vsvs BingBing LinkLink CountsCounts && LinkLink DiversityDiversity
Google vs. Bing: Correlation Analysis of Ranking Elements http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements GoogleGoogle vsvs BingBing LengthLength ofof Domain,Domain, URLURL && ContentContent
Google vs. Bing: Correlation Analysis of Ranking Elements http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements GoogleGoogle vsvs BingBing FeaturesFeatures w/w/ thethe HighestHighest CorrelationCorrelation
Google vs. Bing: Correlation Analysis of Ranking Elements http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements Yahoo!Yahoo! SERPSERP
** TopTop RankingRanking FactorsFactors ** Yahoo!Yahoo! vsvs GoogleGoogle
TopTop Yahoo!Yahoo! RankingRanking FactorsFactors 11
RankingRanking Factors Factors KeywordKeyword density density: : Yahoo Yahoo relays relays heavily heavily on on keyword keyword densitydensity in in text text content. content. SiteSite structure structure: : TheThe site site structure structure is is important important for for two two key key reasons.reasons. First, First, the the site site structure structure determines determines the the order order in in whichwhich youryour pagepage contentcontent getsgets seenseen byby Yahoo! Yahoo! ContentContent thatthat occursoccurs higherhigher upup inin thethe codecode ofof youryour pagepage (not(not necessarilynecessarily inin your your browser) browser) is is given given a a higher higher weight weight than than content content lower lower downdown in in the the code. code. Less Less HTML HTML code code will will push push higher higher the the text text content.content.
SEO For Yahoo! http://www.beanstalk-inc.com/articles/seo/seo-for-yahoo.htm TopTop Yahoo!Yahoo! RankingRanking FactorsFactors 22
RankingRanking Factors Factors Backlinks:Backlinks: Yahoo! Yahoo! is is far far more more similar similar to to Google Google than than Bing. Bing. QualityQuality of of site: site: TrustRank TrustRank (Yahoo (Yahoo version version of of PageRank): PageRank): trustedtrusted domain domain can can be be considered considered any any domain domain that that is is over over 3 3 yearsyears old, old, has has a a solid solid number number of of backlinks backlinks coming coming from from a a wide wide varietyvariety ofof sitessites andand whichwhich atat leastleast aa solidsolid numbernumber ofof areare non-non- reciprocalreciprocal links. links. PositionPosition of of link link in in web web page page AnchorAnchor text text and and links: links: Yahoo Yahoo gives gives more more weight weight to to links links situatedsituated in in the the middle middle of of text text content content and and not not in in directories. directories. Ageing:Ageing: New New sites sites and and links links are are not not given given the the same same weight weight as as olderolder andand moremore authoritativeauthoritative sites.sites. ItIt cancan taketake aroundaround 88 toto 1212 monthsmonths to to rank rank in in Yahoo! Yahoo!
SEO For Yahoo! http://www.beanstalk-inc.com/articles/seo/seo-for-yahoo.htm SEOSEO ToolsTools
** GoogleGoogle WebmasterWebmaster ToolsTools ** GoogleGoogle SitemapSitemap ** GoogleGoogle TrendsTrends
GoogleGoogle WebmasterWebmaster ToolsTools 11
““ImproveImprove your your site's site's visibility visibility in in Google Google Search Search
WebmasterWebmaster Tools Tools helps helps you you see see how how your your site site is is performingperforming inin ourour searchsearch results,results, troubleshoottroubleshoot potentialpotential problems,problems, andand buildbuild Google-friendlyGoogle-friendly sites.sites. WebmasterWebmaster ToolsTools isis forfor anybodyanybody withwith aa websitewebsite -- bloggers,bloggers, onlineonline storesstores bigbig andand small,small, governmentgovernment andand educationeducation sites.sites. IfIf you're you're online, online, we we can can help.“ help.“
https://www.google.com/webmasters/tools/docs/en/about.htmlhttps://www.google.com/webmasters/tools/docs/en/about.html
AnAn entryentry pointpoint forfor mostmost GoogleGoogle ToolsTools
GoogleGoogle WebmasterWebmaster ToolsTools 22
GoogleGoogle WebmasterWebmaster ToolsTools 33
GoogleGoogle SitemapSitemap
GoogleGoogle TrendsTrends 11 UnderstandUnderstand QueryQuery SuggestionsSuggestions What What is is the the Google Google zeitgeist? zeitgeist?
zeit·geistzeit·geist | | Pronunciation: Pronunciation: 'tsIt-"gIst, 'tsIt-"gIst, 'zIt 'zIt | | Function: Function: nounnoun | | Etymology:Etymology: German,German, fromfrom ZeitZeit (time)(time) ++ GeistGeist (spirit)(spirit) | | Date: Date: 1884 1884 | | Meaning: Meaning: the the general general intellectual,intellectual, moral, moral, and and cultural cultural climate climate of of an an era. era.
"Zeitgeist""Zeitgeist" means means "the"the spirit spirit of of the the times" times", , and and GoogleGoogle revealsreveals thisthis spiritspirit throughthrough thethe aggregationaggregation ofof millionsmillions ofof searchsearch queriesqueries wewe receivereceive everyevery day.day. WeWe havehave several several tools tools that that give give insight insight into into global, global, regional,regional, pastpast andand presentpresent searchsearch trends.trends. These These toolstools areare availableavailable forfor youyou toto playplay with,with, explore,explore, andand learnlearn from.from. Use Use them them for for everything everything from from business business research research to trivia answers. to trivia answers. http://www.google.com/intl/en/press/zeitgeist/index.html GoogleGoogle TrendsTrends 22
GoogleGoogle TrendsTrends 33
ConclusionsConclusions
PageRankPageRank (TrustRank) (TrustRank) is is only only one one of of many many criteriacriteria of of Search Search Engines Engines SERP SERP
SuchSuch criteriacriteria oftenoften changechange and and alsoalso doesdoes theirtheir weightweight in in the the SERP SERP function function
SearchSearch CompaniesCompanies explainexplain onlyonly aa smallsmall numbernumber ofof their their ranking ranking criteria criteria
GoogleGoogle ToolsTools and and otherother similarsimilar toolstools areare usefuluseful toto improveimprove ranking ranking