The Most Attractive Employers in

STUDENTS 2020 Countries where we conduct our studies Map of

Sweden* Universum Canada UK* Russia*

France* United States Korea Rankings Spain China Japan Mexico India

Saudi Arabia The results of Universum’s Student Survey pinpoint Colombia Brazil how talent perceive employers in your country. The research functions as a basis for decision-making when South Africa* Chile choosing target groups, messages and channels for future employer branding campaigns. Moreover, it can be used as a Argentina control instrument for measuring the appeal an organization has over its specific target groups. And these Austria Finland* Kazakhstan Singapore Belgium Germany* Netherlands* Switzerland* Czechia Hong Kong Norway* Thailand Denmark* Ireland Poland Turkey* Egypt Italy* Portugal United Arab Emirates

*Professional Rankings are also available in these countries AN ESSENTIAL RESOURCE

It’s so important to secure the very best young talent out there, which is why HR and C-level leaders

around the world refer to Universum’s research. Drawing on the opinions of more than 34,000 students in

Brazil, this preview of the 2020 Talent Survey gives a clear indication of where your organization ranks

when it comes to its potential to attract new recruits.

Where VALUABLE INSIGHTS This preview provides you with an understanding of where your organization do you currently ranks, as well as highlighting career aspirations and desirable industries identified by the rank? respondents.

ACTIONABLE ASSESSMENTS

But, this preview is only the beginning. By becoming a member you can access Universum’s full report,

which contains company-specific findings, and custom insights and recommendations that are critical

when it comes to developing your employer branding strategy.

Want to learn more? Contact us About us We shape Employer Branding.

As an essential and trusted partner for employers, we are the most recognized Employer Branding specialist in the top 50

economies of the world.

We ensure employers around the world achieve their goals through data-driven Employer Branding, enabling them to

engage the talent they need to succeed. Our services include actionable research, strategic consulting, and data-driven

communications and social media solutions for talent branding, sourcing, and analytics.

We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners Did your that publish our annual rankings and trend reports. company rank in the top 100? We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and Please contact us professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an to receive your badge.

annual basis, Universum surveys over 1,500,000 students and professionals worldwide. Survey Field Period The survey for this ranking was carried out between October Specifics 2019 and April 2020.

138 140,723 34,247 135 AREAS OF STUDENTS UNIVERSITIES STUDY EVALUATIONS

7,567 11,086 2,420 2,385 Business / Engineering IT Natural Economics Sciences

4,747 2,192 3,850 Humanities/ Law Health/ Liberal Arts/ Medicine Education The Most Attractive Business Employers of 2020

1 Google 26 L'Oréal Group 51 Deloitte 76 Uber

2 Itaú Unibanco 27 52 77 TOTVS

3 28 Toyota 53 78 SAP

4 29 Unilever 54 Volvo Group 79 Cielo

5 Governo Federal 30 Bank of America (Merrill Lynch) 55 PwC (PricewaterhouseCoopers) 80 Odebrecht

6 Nubank 31 Volkswagen 56 81 VLI Logística

7 Santander 32 57 John Deere 82 Caterpillar

8 Netflix 33 GOL 58 SulAmérica Seguros 83 BASF

9 Apple 34 Johnson & Johnson 59 Dell 84 GE - General Electric

10 Ambev 35 Grupo Boticário 60 General Motors 85 Falconi

11 Amazon 36 Red Bull 61 MRV Engenharia 86 Huawei

12 Banco Safra 37 J.P. Morgan 62 3M 87 Syngenta

13 The Coca-Cola Company 38 63 Raízen 88 Danone

14 Microsoft 39 BTG Pactual 64 Goldman Sachs 89 Mondelēz International

15 40 KPMG 65 Stone Pagamentos 90 Suzano SA

16 Rede Globo 41 EY (Ernst & Young) 66 Ford Motor Company 91 Intel

17 Natura 42 Bayer 67 Deutsche Bank 92

18 Nike 43 PepsiCo 68 McKinsey & Company 93 Bain & Company

19 Nestlé 44 BMW Group 69 JBS 94 Lenovo

20 LATAM Airlines 45 IBM 70 Cargill 95 ArcelorMittal

21 Grupo XP 46 Honda 71 Boston Consulting Group (BCG) 96 BRF

22 adidas 47 Editora Abril 72 Daimler/Mercedes-Benz 97 CSN (Companhia Siderúrgica Nacional)

23 Facebook 48 Vale 73 GPA (Grupo Pão de Açúcar) 98 Vivo

24 HEINEKEN 49 Votorantim 74 Bosch 99 Shell

25 Samsung 50 Sony 75 Procter & Gamble (P&G) 100 Leroy Merlin The Most Attractive Engineering Employers of 2020

1 Petrobras 26 Natura 51 ArcelorMittal 76 Huawei

2 MRV Engenharia 27 Bayer 52 Rede Globo 77 Procter & Gamble (P&G)

3 Google 28 Siemens 53 L'Oréal Group 78 JBS

4 Governo Federal 29 Volvo Group 54 Dell 79 VLI Logística

5 Ambev 30 Ford Motor Company 55 Facebook 80 McKinsey & Company

6 Apple 31 Itaú Unibanco 56 3M 81

7 Microsoft 32 Netflix 57 GOL 82 Groupe Renault

8 Embraer 33 IBM 58 Santander 83 Kraft Heinz Company

9 Odebrecht 34 LATAM Airlines 59 Sony 84 Mondelēz International

10 Toyota 35 Bosch 60 Nike 85 Bank of America (Merrill Lynch)

11 Vale 36 Banco do Brasil 61 Grupo Boticário 86 ABB

12 Volkswagen 37 John Deere 62 Shell 87 Pirelli

13 BMW Group 38 Unilever 63 Red Bull 88 B3

14 Eletrobras 39 Raízen 64 CSN (Companhia Siderúrgica Nacional) 89 J.P. Morgan

15 The Coca-Cola Company 40 Camargo Corrêa Infra 65 Schneider Electric 90 Falconi

16 Nubank 41 Daimler/Mercedes-Benz 66 PepsiCo 91 Boston Consulting Group (BCG)

17 Votorantim 42 Andrade Gutierrez 67 Banco Safra 92

18 HEINEKEN 43 Braskem 68 BASF 93 Bain & Company

19 Nestlé 44 Banco Bradesco 69 Cargill 94 BRF

20 General Motors 45 Johnson & Johnson 70 Leroy Merlin 95 BTG Pactual

21 Gerdau 46 WEG 71 adidas 96 - British American Tobacco

22 GE - General Electric 47 Intel 72 Suzano SA 97 Oracle

23 Amazon 48 Caterpillar 73 Syngenta 98 ExxonMobil

24 Samsung 49 Fiat Chrysler Automobiles (FCA) 74 Grupo XP 99 Lenovo

25 Honda 50 75 Danone 100 SAP The Most Attractive IT Employers of 2020

1 Google 26 Ambev 51 Natura 76 Loggi

2 Microsoft 27 Lenovo 52 Bank of America (Merrill Lynch) 77 Caterpillar

3 Apple 28 Petrobras 53 Vale 78 General Motors

4 Amazon 29 Banco Safra 54 Siemens 79 Odebrecht

5 Nubank 30 Grupo XP 55 Bosch 80 Fiat Chrysler Automobiles (FCA)

6 IBM 31 LATAM Airlines 56 Raízen 81 Johnson & Johnson

7 Facebook 32 The Coca-Cola Company 57 BTG Pactual 82 Gerdau

8 Netflix 33 BMW Group 58 L'Oréal Group 83 Unilever

9 Intel 34 Embraer 59 GE - General Electric 84 Deloitte

10 Samsung 35 Magazine Luiza 60 Ford Motor Company 85 Goldman Sachs

11 Dell 36 Volkswagen 61 J.P. Morgan 86 Schneider Electric

12 Governo Federal 37 Red Bull 62 3M 87 Groupe Renault

13 Oracle 38 Honda 63 Cielo 88 SulAmérica Seguros

14 Sony 39 adidas 64 Bayer 89 Leroy Merlin

15 Itaú Unibanco 40 Toyota 65 John Deere 90 Cargill

16 Banco Bradesco 41 HEINEKEN 66 MRV Engenharia 91 PwC (PricewaterhouseCoopers)

17 Banco do Brasil 42 Accenture 67 PepsiCo 92 Pirelli

18 TOTVS 43 GOL 68 Eletrobras 93 ExxonMobil

19 Santander 44 Vivo 69 EY (Ernst & Young) 94 Boston Consulting Group (BCG)

20 Cisco Systems 45 Nestlé 70 Daimler/Mercedes-Benz 95 ArcelorMittal

21 Uber 46 Lojas Americanas 71 JBS 96 Procter & Gamble (P&G)

22 Huawei 47 Stone Pagamentos 72 Votorantim 97 KPMG

23 Rede Globo 48 Volvo Group 73 Editora Abril 98 VLI Logística

24 Nike 49 Hewlett Packard Enterprise 74 Grupo Boticário 99 Kraft Heinz Company

25 SAP 50 B3 75 Deutsche Bank 100 WEG The Most Attractive Natural Sciences Employers of 2020

1 Governo Federal 26 Shell 51 Suzano SA 76 General Motors

2 Petrobras 27 Amazon 52 BRF 77 Grupo XP

3 Bayer 28 Rede Globo 53 Roche 78 Siemens

4 Ambev 29 John Deere 54 Caterpillar 79 Schlumberger

5 Natura 30 PepsiCo 55 Colgate-Palmolive 80 GPA (Grupo Pão de Açúcar)

6 Google 31 Banco Bradesco 56 adidas 81 Daimler/Mercedes-Benz

7 Nestlé 32 Samsung 57 Usiminas 82 Lenovo

8 Vale 33 Facebook 58 Procter & Gamble (P&G) 83 GlaxoSmithKline (GSK)

9 HEINEKEN 34 MRV Engenharia 59 Toyota 84 Uber

10 Grupo Boticário 35 Votorantim 60 Souza Cruz - British American Tobacco 85 KPMG

11 Johnson & Johnson 36 Editora Abril 61 CSN (Companhia Siderúrgica Nacional) 86 Magazine Luiza

12 Unilever 37 Braskem 62 Nike 87 Bosch

13 The Coca-Cola Company 38 Santander 63 Dell 88 Bank of America (Merrill Lynch)

14 L'Oréal Group 39 Embraer 64 Huawei 89 ExxonMobil

15 Netflix 40 Banco Safra 65 Honda 90 Ford Motor Company

16 Syngenta 41 Red Bull 66 Kraft Heinz Company 91 B3

17 Banco do Brasil 42 3M 67 BMW Group 92 BTG Pactual

18 Apple 43 IBM 68 Ferrero 93 Andrade Gutierrez

19 Microsoft 44 LATAM Airlines 69 Volkswagen 94 Cielo

20 Eletrobras 45 Itaú Unibanco 70 Lojas Americanas 95 Leroy Merlin

21 BASF 46 JBS 71 ArcelorMittal 96 Oracle

22 Cargill 47 Sony 72 Odebrecht 97 Boston Consulting Group (BCG)

23 Nubank 48 GOL 73 Gerdau 98 McKinsey & Company

24 Danone 49 Mondelēz International 74 Duratex 99 Mars

25 Raízen 50 Intel 75 GE - General Electric 100 Deutsche Bank Humanities/Lib. Arts/ The Most Attractive Education Employers of 2020 1 Netflix 26 Red Bull 51 BMW Group 76 ArcelorMittal

2 Google 27 L'Oréal Group 52 Huawei 77 Siemens

3 Governo Federal 28 Grupo Boticário 53 Votorantim 78 Cargill

4 Rede Globo 29 HEINEKEN 54 Danone 79 Mondelēz International

5 Editora Abril 30 Unilever 55 Ford Motor Company 80 Boston Consulting Group (BCG)

6 Apple 31 Johnson & Johnson 56 General Motors 81 Colgate-Palmolive

7 Amazon 32 Vale 57 SulAmérica Seguros 82 Daimler/Mercedes-Benz

8 Nubank 33 Embraer 58 3M 83 J.P. Morgan

9 Banco do Brasil 34 MRV Engenharia 59 Odebrecht 84 John Deere

10 Facebook 35 Magazine Luiza 60 Bosch 85 Groupe Renault

11 Microsoft 36 Banco Safra 61 Grupo XP 86 Andrade Gutierrez

12 Natura 37 Lojas Americanas 62 CSN (Companhia Siderúrgica Nacional) 87 KPMG

13 adidas 38 Toyota 63 JBS 88 Vivo

14 LATAM Airlines 39 PepsiCo 64 UBS 89 Braskem

15 Banco Bradesco 40 Dell 65 Intel 90 Caterpillar

16 Petrobras 41 Eletrobras 66 Deutsche Bank 91 Roche

17 Nike 42 Honda 67 Ferrero 92 Suzano SA

18 The Coca-Cola Company 43 Volkswagen 68 Stone Pagamentos 93 Shell

19 Samsung 44 Leroy Merlin 69 Gerdau 94 Usiminas

20 Santander 45 Uber 70 TOTVS 95 McKinsey & Company

21 Itaú Unibanco 46 Bayer 71 Lenovo 96 EY (Ernst & Young)

22 GOL 47 IBM 72 SAP 97 BTG Pactual

23 Nestlé 48 GPA (Grupo Pão de Açúcar) 73 Souza Cruz - British American Tobacco 98 Syngenta

24 Sony 49 Bank of America (Merrill Lynch) 74 Raízen 99 Oracle

25 Ambev 50 Volvo Group 75 B3 100 VLI Logística The Most Attractive Law Employers of 2020

1 Governo Federal 26 Nestlé 51 KPMG

2 Google 27 Bank of America (Merrill Lynch) 52 MRV Engenharia

3 Banco do Brasil 28 Toyota 53 Volvo Group

4 Apple 29 Odebrecht 54 IBM

5 Banco Bradesco 30 Volkswagen 55 Ford Motor Company

6 Itaú Unibanco 31 Grupo XP 56 Dell

7 Santander 32 Editora Abril 57 JBS

8 Netflix 33 Red Bull 58 Grupo Boticário

9 Nubank 34 Vale 59 Johnson & Johnson

10 Petrobras 35 Sony 60 Vivo

11 Amazon 36 Eletrobras 61 Intel

12 Microsoft 37 Honda 62 Uber

13 Banco Safra 38 Magazine Luiza 63 Gerdau

14 Rede Globo 39 L'Oréal Group 64 Daimler/Mercedes-Benz

15 Facebook 40 Unilever 65 PwC (PricewaterhouseCoopers)

16 Ambev 41 Votorantim 66 Boston Consulting Group (BCG)

17 LATAM Airlines 42 Deutsche Bank 67 PepsiCo

18 The Coca-Cola Company 43 J.P. Morgan 68 Andrade Gutierrez

19 Nike 44 Bayer 69 Mondelēz International

20 adidas 45 SulAmérica Seguros 70 Fiat Chrysler Automobiles (FCA)

21 BMW Group 46 B3 71 Raízen

22 Samsung 47 BTG Pactual 72 Huawei

23 GOL 48 EY (Ernst & Young) 73 Lojas Americanas

24 Embraer 49 Natura 74 GPA (Grupo Pão de Açúcar)

25 HEINEKEN 50 General Motors 75 Goldman Sachs The Most Attractive Health/Medicine Employers of 2020

1 Governo Federal 26 Nubank 51 Banco Safra

2 Bayer 27 Facebook 52 Eletrobras

3 Google 28 Banco Bradesco 53 Magazine Luiza

4 Nestlé 29 Red Bull 54 BRF

5 Johnson & Johnson 30 GOL 55 Lojas Americanas

6 Natura 31 Itaú Unibanco 56 Siemens

7 Apple 32 Amazon 57 Mondelēz International

8 Rede Globo 33 3M 58 CSN (Companhia Siderúrgica Nacional)

9 L'Oréal Group 34 Santander 59 Dell

10 Netflix 35 Vale 60 Volvo Group

11 Petrobras 36 Samsung 61 Uber

12 Ambev 37 Procter & Gamble (P&G) 62 Braskem

13 Unilever 38 PepsiCo 63 Bosch

14 Nike 39 JBS 64 Cargill

15 UBS 40 SulAmérica Seguros 65 Grupo XP

16 adidas 41 GlaxoSmithKline (GSK) 66 Boston Consulting Group (BCG)

17 The Coca-Cola Company 42 GPA (Grupo Pão de Açúcar) 67 Intel

18 Grupo Boticário 43 Volkswagen 68 IBM

19 Colgate-Palmolive 44 Embraer 69 Votorantim

20 Danone 45 Ferrero 70 Raízen

21 LATAM Airlines 46 Sony 71 Lenovo

22 Banco do Brasil 47 BMW Group 72 Souza Cruz - British American Tobacco

23 Roche 48 Editora Abril 73 Mars

24 Microsoft 49 Honda 74 BASF

25 HEINEKEN 50 Toyota 75 Bank of America (Merrill Lynch) Beyond the Rankings

Our rankings are just one of the many Top Preferences data and insights we gather from the over 1 million students and professionals worldwide. Good reference for A creative and dynamic 1 future career 6 work environment

Leaders who will Professional training Salary Expectation support my and development 2 7 development 4 545 BRL 3 Innovation 8 Market success Male Female

A friendly work High future earnings 4 919 4 229 4 9 environment BRL BRL

Gap in salary Encouraging work-life Secure employment 5 10 balance between the 14% genders: Beyond the

Rankings GENERATION Z GENERATION Y

Generation Differences GENERATION Z Good reference for future Professional training 1 career 1 and development GENERATION Z 53% 47% Born 1997 - Onwards Professional training Good reference for AVERAGE EXPECTED MONTHLY SALARY 2 and development 2 future career GENERATION Y 4 524 BRL

Born 1981 - 1996 GENERATION Y 3 High future earnings 3 Innovation

49% 51% A creative and dynamic Secure employment 4 4 work environment AVERAGE EXPECTED MONTHLY SALARY 4 711 BRL A creative and dynamic High future earnings 5 work environment 5 Beyond the Rankings

Top Preferred Industries Top Skills

Banks 25% Responsibility 54%

Educati on 17% Problem-solving 38%

Management and Strategy Consulting 16% Adaptability 34%

Manufacturing 16% Team work 34%

Marketing, Advertising and PR 15% Work ethic 33%

IT and Engineering Consulting 15% Communication 32%

Arts, Entertainment and Recreation 13% Flexibility 20% Integrity Automot ive 12% 19% Positive attitude 19% Hospital and Health Care 11% Tim e managem ent 10% Computer Software and Technology 11% Today, through building the most extensive career preference data set in the world, we are able to offer companies unique insights into their employer brand’s positioning among talent.

Using a data-driven approach to Employer Branding means that you will be able to attract more relevant talent to your company.

Universum provides analytics and data relevant to your brand’s positioning when it comes to attracting talent. Universum’s Universum’s Analytics solutions help employers better understand:

Analytics What talent Their recruitment funnel associates with Solutions employers

Why and to Competitors whom you are losing talent to

Communication Industry channels you benchmarks should focus on

Read more here >> Where Reach out to our team:

Juliana do we go Calderari Director, Brazil from here +55 11 9541 57 329 [email protected]

Do you want to be among the top considered companies? Lina Make sure you have a data-driven Osorio Employer Brand strategy in place. Marketing Manager Americas Our data will allow you to drive these strategies and help you improve. +1 631 612 45 89 [email protected]