The Most Attractive Employers in Brazil STUDENTS 2020 Countries where we conduct our studies Map of Sweden* Universum Canada UK* Russia* France* United States Korea Rankings Spain China Japan Mexico India Saudi Arabia The results of Universum’s Student Survey pinpoint Colombia Brazil how talent perceive employers in your country. The research functions as a basis for decision-making when South Africa* Chile choosing target groups, messages and channels for future employer branding campaigns. Moreover, it can be used as a Argentina control instrument for measuring the appeal an organization has over its specific target groups. And these Austria Finland* Kazakhstan Singapore Belgium Germany* Netherlands* Switzerland* Czechia Hong Kong Norway* Thailand Denmark* Ireland Poland Turkey* Egypt Italy* Portugal United Arab Emirates *Professional Rankings are also available in these countries AN ESSENTIAL RESOURCE It’s so important to secure the very best young talent out there, which is why HR and C-level leaders around the world refer to Universum’s research. Drawing on the opinions of more than 34,000 students in Brazil, this preview of the 2020 Talent Survey gives a clear indication of where your organization ranks when it comes to its potential to attract new recruits. Where VALUABLE INSIGHTS This preview provides you with an understanding of where your organization do you currently ranks, as well as highlighting career aspirations and desirable industries identified by the rank? respondents. ACTIONABLE ASSESSMENTS But, this preview is only the beginning. By becoming a member you can access Universum’s full report, which contains company-specific findings, and custom insights and recommendations that are critical when it comes to developing your employer branding strategy. Want to learn more? Contact us About us We shape Employer Branding. As an essential and trusted partner for employers, we are the most recognized Employer Branding specialist in the top 50 economies of the world. We ensure employers around the world achieve their goals through data-driven Employer Branding, enabling them to engage the talent they need to succeed. Our services include actionable research, strategic consulting, and data-driven communications and social media solutions for talent branding, sourcing, and analytics. We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners Did your that publish our annual rankings and trend reports. company rank in the top 100? We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and Please contact us professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an to receive your badge. annual basis, Universum surveys over 1,500,000 students and professionals worldwide. Survey Field Period The survey for this ranking was carried out between October Specifics 2019 and April 2020. 138 140,723 34,247 135 AREAS OF STUDENTS UNIVERSITIES STUDY EVALUATIONS 7,567 11,086 2,420 2,385 Business / Engineering IT Natural Economics Sciences 4,747 2,192 3,850 Humanities/ Law Health/ Liberal Arts/ Medicine Education The Most Attractive Business Employers of 2020 1 Google 26 L'Oréal Group 51 Deloitte 76 Uber 2 Itaú Unibanco 27 B3 52 Lojas Americanas 77 TOTVS 3 Banco Bradesco 28 Toyota 53 Gerdau 78 SAP 4 Banco do Brasil 29 Unilever 54 Volvo Group 79 Cielo 5 Governo Federal 30 Bank of America (Merrill Lynch) 55 PwC (PricewaterhouseCoopers) 80 Odebrecht 6 Nubank 31 Volkswagen 56 Eletrobras 81 VLI Logística 7 Santander 32 Magazine Luiza 57 John Deere 82 Caterpillar 8 Netflix 33 GOL 58 SulAmérica Seguros 83 BASF 9 Apple 34 Johnson & Johnson 59 Dell 84 GE - General Electric 10 Ambev 35 Grupo Boticário 60 General Motors 85 Falconi 11 Amazon 36 Red Bull 61 MRV Engenharia 86 Huawei 12 Banco Safra 37 J.P. Morgan 62 3M 87 Syngenta 13 The Coca-Cola Company 38 Embraer 63 Raízen 88 Danone 14 Microsoft 39 BTG Pactual 64 Goldman Sachs 89 Mondelēz International 15 Petrobras 40 KPMG 65 Stone Pagamentos 90 Suzano SA 16 Rede Globo 41 EY (Ernst & Young) 66 Ford Motor Company 91 Intel 17 Natura 42 Bayer 67 Deutsche Bank 92 Braskem 18 Nike 43 PepsiCo 68 McKinsey & Company 93 Bain & Company 19 Nestlé 44 BMW Group 69 JBS 94 Lenovo 20 LATAM Airlines 45 IBM 70 Cargill 95 ArcelorMittal 21 Grupo XP 46 Honda 71 Boston Consulting Group (BCG) 96 BRF 22 adidas 47 Editora Abril 72 Daimler/Mercedes-Benz 97 CSN (Companhia Siderúrgica Nacional) 23 Facebook 48 Vale 73 GPA (Grupo Pão de Açúcar) 98 Vivo 24 HEINEKEN 49 Votorantim 74 Bosch 99 Shell 25 Samsung 50 Sony 75 Procter & Gamble (P&G) 100 Leroy Merlin The Most Attractive Engineering Employers of 2020 1 Petrobras 26 Natura 51 ArcelorMittal 76 Huawei 2 MRV Engenharia 27 Bayer 52 Rede Globo 77 Procter & Gamble (P&G) 3 Google 28 Siemens 53 L'Oréal Group 78 JBS 4 Governo Federal 29 Volvo Group 54 Dell 79 VLI Logística 5 Ambev 30 Ford Motor Company 55 Facebook 80 McKinsey & Company 6 Apple 31 Itaú Unibanco 56 3M 81 Gafisa 7 Microsoft 32 Netflix 57 GOL 82 Groupe Renault 8 Embraer 33 IBM 58 Santander 83 Kraft Heinz Company 9 Odebrecht 34 LATAM Airlines 59 Sony 84 Mondelēz International 10 Toyota 35 Bosch 60 Nike 85 Bank of America (Merrill Lynch) 11 Vale 36 Banco do Brasil 61 Grupo Boticário 86 ABB 12 Volkswagen 37 John Deere 62 Shell 87 Pirelli 13 BMW Group 38 Unilever 63 Red Bull 88 B3 14 Eletrobras 39 Raízen 64 CSN (Companhia Siderúrgica Nacional) 89 J.P. Morgan 15 The Coca-Cola Company 40 Camargo Corrêa Infra 65 Schneider Electric 90 Falconi 16 Nubank 41 Daimler/Mercedes-Benz 66 PepsiCo 91 Boston Consulting Group (BCG) 17 Votorantim 42 Andrade Gutierrez 67 Banco Safra 92 Duratex 18 HEINEKEN 43 Braskem 68 BASF 93 Bain & Company 19 Nestlé 44 Banco Bradesco 69 Cargill 94 BRF 20 General Motors 45 Johnson & Johnson 70 Leroy Merlin 95 BTG Pactual 21 Gerdau 46 WEG 71 adidas 96 Souza Cruz - British American Tobacco 22 GE - General Electric 47 Intel 72 Suzano SA 97 Oracle 23 Amazon 48 Caterpillar 73 Syngenta 98 ExxonMobil 24 Samsung 49 Fiat Chrysler Automobiles (FCA) 74 Grupo XP 99 Lenovo 25 Honda 50 Usiminas 75 Danone 100 SAP The Most Attractive IT Employers of 2020 1 Google 26 Ambev 51 Natura 76 Loggi 2 Microsoft 27 Lenovo 52 Bank of America (Merrill Lynch) 77 Caterpillar 3 Apple 28 Petrobras 53 Vale 78 General Motors 4 Amazon 29 Banco Safra 54 Siemens 79 Odebrecht 5 Nubank 30 Grupo XP 55 Bosch 80 Fiat Chrysler Automobiles (FCA) 6 IBM 31 LATAM Airlines 56 Raízen 81 Johnson & Johnson 7 Facebook 32 The Coca-Cola Company 57 BTG Pactual 82 Gerdau 8 Netflix 33 BMW Group 58 L'Oréal Group 83 Unilever 9 Intel 34 Embraer 59 GE - General Electric 84 Deloitte 10 Samsung 35 Magazine Luiza 60 Ford Motor Company 85 Goldman Sachs 11 Dell 36 Volkswagen 61 J.P. Morgan 86 Schneider Electric 12 Governo Federal 37 Red Bull 62 3M 87 Groupe Renault 13 Oracle 38 Honda 63 Cielo 88 SulAmérica Seguros 14 Sony 39 adidas 64 Bayer 89 Leroy Merlin 15 Itaú Unibanco 40 Toyota 65 John Deere 90 Cargill 16 Banco Bradesco 41 HEINEKEN 66 MRV Engenharia 91 PwC (PricewaterhouseCoopers) 17 Banco do Brasil 42 Accenture 67 PepsiCo 92 Pirelli 18 TOTVS 43 GOL 68 Eletrobras 93 ExxonMobil 19 Santander 44 Vivo 69 EY (Ernst & Young) 94 Boston Consulting Group (BCG) 20 Cisco Systems 45 Nestlé 70 Daimler/Mercedes-Benz 95 ArcelorMittal 21 Uber 46 Lojas Americanas 71 JBS 96 Procter & Gamble (P&G) 22 Huawei 47 Stone Pagamentos 72 Votorantim 97 KPMG 23 Rede Globo 48 Volvo Group 73 Editora Abril 98 VLI Logística 24 Nike 49 Hewlett Packard Enterprise 74 Grupo Boticário 99 Kraft Heinz Company 25 SAP 50 B3 75 Deutsche Bank 100 WEG The Most Attractive Natural Sciences Employers of 2020 1 Governo Federal 26 Shell 51 Suzano SA 76 General Motors 2 Petrobras 27 Amazon 52 BRF 77 Grupo XP 3 Bayer 28 Rede Globo 53 Roche 78 Siemens 4 Ambev 29 John Deere 54 Caterpillar 79 Schlumberger 5 Natura 30 PepsiCo 55 Colgate-Palmolive 80 GPA (Grupo Pão de Açúcar) 6 Google 31 Banco Bradesco 56 adidas 81 Daimler/Mercedes-Benz 7 Nestlé 32 Samsung 57 Usiminas 82 Lenovo 8 Vale 33 Facebook 58 Procter & Gamble (P&G) 83 GlaxoSmithKline (GSK) 9 HEINEKEN 34 MRV Engenharia 59 Toyota 84 Uber 10 Grupo Boticário 35 Votorantim 60 Souza Cruz - British American Tobacco 85 KPMG 11 Johnson & Johnson 36 Editora Abril 61 CSN (Companhia Siderúrgica Nacional) 86 Magazine Luiza 12 Unilever 37 Braskem 62 Nike 87 Bosch 13 The Coca-Cola Company 38 Santander 63 Dell 88 Bank of America (Merrill Lynch) 14 L'Oréal Group 39 Embraer 64 Huawei 89 ExxonMobil 15 Netflix 40 Banco Safra 65 Honda 90 Ford Motor Company 16 Syngenta 41 Red Bull 66 Kraft Heinz Company 91 B3 17 Banco do Brasil 42 3M 67 BMW Group 92 BTG Pactual 18 Apple 43 IBM 68 Ferrero 93 Andrade Gutierrez 19 Microsoft 44 LATAM Airlines 69 Volkswagen 94 Cielo 20 Eletrobras 45 Itaú Unibanco 70 Lojas Americanas 95 Leroy Merlin 21 BASF 46 JBS 71 ArcelorMittal 96 Oracle 22 Cargill 47 Sony 72 Odebrecht 97 Boston Consulting Group (BCG) 23 Nubank 48 GOL 73 Gerdau 98 McKinsey & Company 24 Danone 49 Mondelēz International 74 Duratex 99 Mars 25 Raízen 50 Intel 75 GE - General Electric 100 Deutsche Bank Humanities/Lib. Arts/ The Most Attractive Education Employers of 2020 1 Netflix 26 Red Bull 51 BMW Group 76 ArcelorMittal 2 Google 27 L'Oréal Group 52 Huawei 77 Siemens 3 Governo Federal 28 Grupo Boticário 53 Votorantim 78 Cargill 4 Rede Globo 29 HEINEKEN 54 Danone 79 Mondelēz International 5 Editora Abril 30 Unilever 55 Ford Motor Company 80 Boston Consulting Group (BCG) 6 Apple 31 Johnson & Johnson 56 General Motors 81 Colgate-Palmolive 7 Amazon 32 Vale 57 SulAmérica Seguros 82 Daimler/Mercedes-Benz 8 Nubank 33 Embraer 58 3M 83 J.P.