№ 32 July 2017

The corporate journal of AgroCentre Grand machinery showcase events as part Impressive of Demo Road Show 2017 have taken place in Voronezh and Penza oblasts. catwalk Pages 6-7

Hot topics: AgroCentre’s employees have undergone training held P by Kverneland in Germany…...... р. 2 P Michelin premier partner conference in Poland...... р. 4 P Pioneers! AgroCentre customers — owners of unique machinery…..р. 8 Largesse and a vast machinery range have created the P signature feel of Siberian Field Day...... р. 9

www.agrozentr.ru 1 The corporate journal № 32 July 2017

NEWs Clash of Titans

A massive tracked tractor testing titled Clash of the Titans has been held in the fields of Studenetskiy Flour Mill OJSC. Penza branch of AgroCentreZakharovo has taken part in the contest and won it.

except for the first being progress was measured using a somewhat more sloping. This GPS-navigator.’ did not prevent them from ‘It was a pitched battle, but we demonstrating brilliant results, gained the lead virtually on the though: the tractor delivered outset’, shares his impressions the best performance among Konstantin Karnaukhov, Service the rivals: 4.20 ha/h with the Department Technician of 12-body reversible plough AgroCentreZakharovo. ‘It was and 6.59 ha/h with the disc tricky to maintain the order in the cultivator. A total of 77.63 queue at the headlands at first, ha was cultivated with the but then we got the hang of it.’ machine over the testing period. ‘Along a straight line, the An average fuel consumption GPS- navigated tractor ran without amounted to 21.5 l/ha with the any issues: you simply sat and Service department day and to a disc cultivator plough and to 14.41 l/ha with watched’, adds Evgeniy Mikulich, technicians Konstantin on the second one. According the disc cultivator. assisting operator. ‘At headland Karnaukhov and Evgeniy to Artyom Simbulatov, ‘It should be noted that the turns, we had to operate the Mikulich representing the Head of Penza Branch of Challenger tractor ploughed with tractor manually: the machine company drove a Challenger AgroCentreZakharovo, the an engine load staying below was massive, and so were 865 E tractor. The machine two field plots which the 80% all the time’, comments the implements. But, overall, was tested coupled to a contestants had drawn at Artyom Simbulatov, ‘which is everything went without a hitch.’ 12- body reversible plough random offered practically a very good performance. The with a finger body on the first equal competition conditions, by Aleksandr KUTISHCHEV Back at the desk

The AgroCentre employees have undergone a training on Kverneland equipment at Haus Dusse.. Estate, a research and extension centre in Germany.

It is the Central Science and has a competitive edge. Research Institute of the ‘Kverneland ploughs have a very Chamber of Agriculture of North high quality of manufacture’, Rhine-Westphalia. The Centre says Sergey Chichay, ‘their provides advanced training to depth wheel is mounted at the another indisputable with the solution.’ agriculture specialists from all back of the frame preventing advantage — a wide range of over the world. it from rocking back and forth Even the bad weather was no mouldboards. Any agronomist ‘We studied from dawn to during work, and thus the tillage impediment to the practical can find one to suit the specific dusk’, says Sergey Chichay, depth remains consistent trainings of the ‘students’. requirements of his operation. Head of Chelyabinsk Branch of all along the frame. In other ‘Lessons hard to learn are sweet AgroCentre, ‘staying in the field manufacturers’ models, the ‘We saw a demo of the new to know’, says Vitaliy Mosin. all day long.’ depth wheel is sometimes Kverneland Optima seed ‘Simply selling machinery is not drill with a liquid fertiliser The trainees looked into the ins positioned in the middle, as a our goal. Our priority is helping application function’, says and outs of handling Kverneland result the frame of the plough our customers to maximise Vitaliy Mosin, Head of Tambov seed drills, disc harrows and sinks from side to side, and the machine performance, and for Branch of AgroCentre, ‘now ploughs and compared them to tillage depth can be irregular. that we need to keep up with it is available in the Russian the equivalent models of other Besides the stability, the times and continuously market. Earlier purchased seed brands. The field work has proved Kverneland ploughs have improve our skills.’ drills can also be retrofitted that the Norwegian equipment by Olga ATANOVA 2 The corporate journal № 32 July 2017 NEWs

no less important, competently.’ The highlight of the event was a demo show opened by AgroCentre company. The Fendt 933 tractor with the UMEGA PI 20 versatile agricultural trailer entered the field. The tractor’s extensive standard equipment AgroCentre never distinguishes it from its competitors, whereas multiple options are aimed at further ceases to surprise enhancing operator comfort. The lift capacity of the trailer is In late June, the principal oblast of the Black-Soil region hosted Voronezh Field 20 tonnes, and the tank volume Day, the largest regional agricultural trade fair over the past few years. This year, is 40 cu. m. The trailer is a no different from previous years since 2011, AgroCentre was among the exhibitors multi- purpose implement which of the large-scale event. can be coupled with mounted attachments such as a grain cart ‘AgroCentre never ceases to Challenger 9186 Planter purchased a Fendt 933 ora fertiliser or sugar beet hopper. surprise farmers with machinery featuring the patented PAM tractor’, says Maxim Trineyev, ‘Our farmers need to bring on offer’, says Nikolay Ivanishchev, system using gentle low- pressure Deputy Head of Chernozyom their machinery fleets up to Director General of AgroCentre. positive air in the seed meter farm. Currently, we have a the European level in order to ‘At our display, we presented two drew particular attention. The long- standing partnership with achieve high economic results’, novelties — Fendt 1050 and Challenger 1700-18 disc harrow AgroCentre. In other service says Nikolay Ivanishchev. Massey Ferguson 6713. These and the Challenger 5730-27 centres, you need to make a ‘Currently, we have a shortage unique machines are perfectly cultivator were also presented written request and wait for the of quality equipment in the adapted for work in our climate to the guests, one of which was manager to get back to you, fields, working on this basic zone.’ so impressed with the machine whereas in AgroCentre, all you premise, AgroCentre strives to In addition, AgroCentre that he bought it without a need to do is call and whatever supply the Russian market with showcased a wide range moment’s hesitation. issues you have had will be proven and reliable machines.’ of towed implements. The ‘Three years ago, our farm resolved promptly and, which is By Viktor BARGOTIN All-round comfort JCB has held dealer training for its partners JCB Finance program and JCB that we have received hands-on LiveLink remote control service materials which I routinely use in which was attended by representatives of were studied as additional sales my everyday work now.’ AgroCentreZakharovo. tools. Of no little significance is ‘We’ve been taught more claim that from now on, each loader management tools’, Sergey The training was divided into The range of attachments was comes with 5 years of free Chichay, Head of Chelyabinsk several sessions: telescopic studied at all stages of the service from the manufacturer. branch of AgroCentreZakharovo. handlers, JCB Finance training. Among the novelties ‘I’ve enjoyed the extensive ‘And I thoroughly enjoyed the program and, finally, front and are a bale spear and a bucket content of the training’, says exhaustive presentation of the mini- loaders. with a bolt-on knife. The Nikolay Bashkirov, Head of JCB loader attachments.’ ‘A new addition to the telehandler muck/ silage fork and grab with Sales Order Department of Comfort in operation and in range has been introduced to us’, the heavy-duty Hardox tines AgroCentreZakharovo. ‘No partner relationship alike are says Sergey Kuznetsov, Manager was studied in detail. general phrases from foreign the guiding principles at JCB, of Sales Department of Altay ‘While the previous workshop brochures, only valuable and it was confirmed during the branch of AgroCentreZakharovo. was dedicated to operator’s work information adapted to our training workshop once again. ‘JCB Agri Standard with more and skills in handling the loader, market and needs. It is also great by Aleksandr KUTISHCHEV powerful hydraulics — the new this time it was focused on machine has an axial piston type machinery presentation skills’, pump with the capacity of 140 continues Sergey Kuznetsov. l/min instead of the gear wheel ‘It revolved around skillful pump with the capacity of 110 ways to present the machinery l/ min — has come to replace to the client even before he JCB Agri Basic. The JCB 531-70 gets inside the cab, to clearly in Agri version equipped with SRS communicate the competitive system for boom cushioning is edge beginning with the design also worth mentioning. features of the machine.’ 3 The corporate journal № 32 July 2017

NEWs Must have

At International Kursk Korenskaya trade fair, the local branch of AgroCentre appeared in all its glory. This year, over ten thousand people have visited the exhibition venue Svoboda village (Kursk region, Zolotukhinsky district).

AgroCentre presented its top with its appearance. The textured soils for primary tillage Evgeniy Lemeshev, Engineer models of machinery produced farmers appreciated the total without soil turning and the JCB of APK-Chernozemye, LLC by the leading agricultural illuminating power. And the 535-95 telescopic handler with (Kursk oblast, Konyshovka manufacturers, as well as sales managers outlined its PowerBoom which has been district): precision farming systems and integrated functions providing globally recognized for many ‘Not once have they let us down. the best genuine oils on offer. the model with a competitive years now. The response time is prompt, ‘Big guns’ edge over rivals. Meeting point they are ready to come and help Fendt and Massey Ferguson ‘The tractor comes fitted with its During the trade fair, AgroCentre out any time of day or night. machinery manufactured by own GPS system’, says Roman welcomed its new and regular AgroCentre has a large spare AGCO corporation was presented Starodubtsev, Sales Manager of customers. parts inventory on site, we don’t Kursk Branch of AgroCentreLiski. have to wait at all.’ ‘in the front line’. Scores of Evgeniy Ivanov, Chief Engineer people lined up to get behind the ‘Pneumatic cab suspension Alexandr Mikhalev, Engineer of increases operator comfort and of APK-Chernozemye, LLC steering wheel of the novelties. (Kursk oblast Zheleznogorsk Kshenagro, LLC (Kursk oblast, productivity. The model features Sovetskiy district): The MF 6713 tractor, a an independent front axle district): heavyweight among the suspension which guarantees ‘We appreciate the AgroCentre ‘Our company has purchased a mid- range tractors, is constant contact with the ground staff for their work ethics, total of seven MF 8690 tractors. capable of competing with and prevents power-hopping. As understanding and readiness They operate on an area of global counterparts due to a result, the best pulling power is to make concessions. They 25,000 ha. The tractors work its smooth running without achieved enabling the machine can come and help even in flawlessly. They are provided with any overheating issues, a to go faster and handle bigger the off- hours. They provide precision farming system and user- friendly operating system implements.’ top quality service! We have a air brakes, an additional option and Russian assembly which Challenger tractor, a RoGator for handling grain carts. We also makes it eligible for subsidies. Other popular models at the have JCB 531-70 telehandlers, trade fair included the Top self-propelled sprayer and The Fendt 1000, the most JCB handlers supplied by they are a joy to operate, no Down cultivator from Vaderstad downtime whatsoever.’ powerful conventional designed for heavy- and middle- AgroCentre.’ tractor, claims success By Tatiana Simonenkova MICHELIN premier partner conference is ready to satisfy the Russian AgroCentre, among a select few partners, has participated in the first conference farmers’ needs. And as for for dealers of agricultural tyres in the CIS AOR of MICHELIN. The conference took AgroCentre, it is ready to identify place in Warsaw (Poland). them and outline the brand’s advantages to the customers.’ By Tatiana Simonenkova Dealer’s grip ‘This year, we increased the factory, the dealers could see The history of MICHELIN, a sales volume by one and a each stage of tyre production French company, dates back to half times as compared to cycle: from material preparation 1889. Currently, it is one of global the same period of 2016’, through carcass formation to finished product, quality control, leading manufacturers of tyres, says Sergey Tikhomirov, Head warehouse management and providing solutions in a wide of Spare Parts Department dispatch to customers. range of farming and industrial of AgroCentreHolding. ‘We applications. AgroCentre, hold leading positions among ‘We’ve been shown the way they cooperating with MICHELIN since the dealers, our clients have prepare the mixture, form the 2011, has made real progress developed an appreciation for carcass, dip it in the vulcanising in sales of innovative tyres in the good operating characteristics agent and “bake” it’, shares his Russian market. AgroCentre’s of the tyres.’ impressions Sergey Tikhomirov. area of responsibility covers 18 Creating the future ‘Only a minor part of tyres is manufactured in a full-automation regions of Russia. The participants of the cycle. All large off-road tyres for conference were impressed by During the conference, the agriculture are manufactured MICHELIN factory in Olstyn. It is participants were summing manually. It is a labour-consuming a sophisticated global European up the results and planning process worthy of respect.’ ahead. Product range expansion production site with a high output Sales analysis has shown that and novelties which will be and a potential for future growth. MICHELIN tyres are in high introduced in the Russian market Despite the high automation demand in the market. There is were revealed to the dealers. level, over 4,500 people work there. During the tour of the even a slight deficit. The supplier 4 The corporate journal № 32 July 2017

NEWs

Vologda and Kostroma.’ The Valley product range comprises centre pivots, linears, spans and fixed pivot points. The equipment has long been recognised for providing exceptional quality to large- sized farming enterprises, among which is Agrofirm KRiMM (Tyumen oblast) and Kartofel LLC (Kurgan AgroCentre has brought the latest novelties in global farm machinery oblast). Both companies have purchased over 20 Valley building to Urals Field Day. irrigation systems each so far. ‘We provide such services as assembly, after-sales support AgroCentre knows and spare parts supply’, says Dmitriy Gerasimenko. Aleksandr Kolmakov, Director what farmers need! for Crop Production of the largest pig farming operation As usual, the public’s attention shred plants up to 30 cm in The Fendt Series 933 was in Tyumen oblast, another was captured by machinery diameter. It is used for clearing showcased right next to the long-standing customer of of such popular brands as overgrown treelines, uprooting Massey Ferguson. Despite its AgroCentre, takes a keen Fendt, Massey Ferguson, JCB, and removal of vegetation in 330 hp, the giant demonstrates interest in tractors. One of his Valley. Besides the well-known yards of old neglected houses striking fuel efficiency. Another favourite models is Massey brands, AgroCentre also or clearing territories for future item displayed at AgroCentre’s Ferguson 8690. showcased FAE machinery, use as farmland. booth was Valley irrigation system. ‘Our tractor operator has which is new to the Russian At the Trade fair, the mulcher ‘Our company is an authorized become a top performer with market. FAE supplies was coupled with a 220-hp dealer of Valmont, the it’, he says, ‘for which he high- performance mounted Massey Ferguson Series 7 manufacturer of Valley received a recognition letter land-clearing implements. tractor, which can operate on irrigation systems’, says Dmitriy from the Ministry of Agriculture. The medium power single narrow wheels or tandem Gerasimenko, Head of Kurgan He is grateful to AgroCentre FAE UMM/ DT- 200 mulcher wheels to pull heavy soil branch of AgroCentre, ‘We supply and Massey Ferguson.’ displayed at the Field Day can implements or transport freight. them to Urals, Penza, Yaroslavl, by Olga ATANOVA MICHELIN premier partner conference Encore Day was the special Pull-in-Turn Local growers offered feature, which reduces the challenging testing conditions. turning angle of the front wheels, The demonstration was held in thus increasing the machine’s two fields, one of which had not manoeuvrability and achieving a been cultivated for seven years, tighter turning circle. the other had soil resembling The Challenger 4511-11 deep whipped cream after three soil cultivator works soil down harrow passes. The machinery to 31-36 cm deep. One of the coped with the tasks without advantages of the design is front any additional effort on the disk positioning on separate part of the operator due to the bodies, which improves ground integrated functions enabling contour following. the tractor to adapt to working A working demonstration of the Fendt 1050 tractor in ‘Eleven bodies loosen the soil conditions automatically. combination with the Challenger 4511-11 deep soil very well, especially in the places where the plough pan is ‘The 517-hp Fendt 1050 cultivator has taken place in the fields of Olymskoy approximately 30 cm deep. The demonstrates excellent farming enterprise, Kastornoye district, Kursk oblast. implement breaks up soil lumps pulling capacity’, says Sergey very efficiently’, says Sergey Dorofeyev, Sales Manager of Assistant tyre pressure is engaged and a dedicated Dorofeyev. ‘And the rear disks AgroCentreLiski. adjustment system. All you clutch redirects the oil flow onto put the mixed soil back onto the ‘It has an independent front axle need to do is type in the width the slipping axle. ground. To make the soil more suspension and an intelligent of the implement and the The pneumatic cab suspension level, the Challenger deep soil power control system, which ballasting weight, and the absorbs terrain contour cultivator series can be fitted eliminates power hopping.’ machine will automatically irregularities and enhances with a tine harrow and packer choose the optimum amount of rollers which are indispensable Optionally, it can be fitted with operator comfort. Another grip. In case of power hopping, in breaking up the lumps.’ Fendt Grip advantage of the Fendt 1050 the intelligent drive system brought to limelight at the Field By Tatiana Simonenkova 5 The corporate journal № 32 July 2017

AgroCentre recommends Impressive catwalk

tests, the guests pointed out Contrary to the first associations of fashion shows, beautiful girls and its high manoeuvrability and glamorous sets evoked by the title, the topic is different. Demo Road attractive design. The unique Shows 2017 took place in Penza and Voronezh oblasts, with state-of-the- four-wheel-drive system ensures high mobility, ride art farm machines acting as models and a field used as a catwalk for a comfort and the right amount spectacular show. of grip in any situation. ‘Speaking about customers, I should emphasise the great Unparalleled perfection the event hosts were working including a high-horsepower popularity the tractors enjoy on the final arrangements, Challenger MT 800E tractor The first destination on the with farmers’, says Sergey farmers from Kursk, Lipetsk, featuring a 12-cylinder itinerary of Demo Road Show Lomantsov, Executive Director Oryol, Belgorod and Voronezh and 16.8-litre AGCO Power 2017 was Liski district of of AgroCentreLiski. ‘Today, in oblasts anticipating the grand engine, new generation Voronezh oblast where the the Black Soil Region, high- parade were examining the Massey Ferguson 7600 and machines literally created an horsepower machinery is in showcased units, sharing 8600 Series tractors and uproar. Over 150 guests visited demand, therefore we have great experience and engaging in standard-equipped MF 6713 the stunning event and highly hopes for the Fendt 1000 Vario lively discussions with the wheel tractor. Combining admired the cutting-edge farm as it demonstrates unparralleled industry colleagues. intelligent technology with machines by Challenger, Fendt perfection, to my mind.’ and Massey Ferguson in action. AgroCentre and AGCO-RM, the straightforward, rugged After the Demo Road Show hosts of the event, showcased construction, these machines The occasion aroused colossal was over, the visitors started 23 modern machinery units, are designed to boost interest of the guests. While performance, save fuel and shooting questions at the reduce emissions. dealer centre representatives, to all of which AgroCentre’s and ‘It is our second Field Day AGCO-RM’s specialists, in their organised in cooperation with turn, replied exhaustively. AGCO-RM, which introduces the customers to both the latest ‘I would like to thank the hosts innovations and well-proven for such a major event as products in the global market’, the Field Day’, says Nikolay comments Nikolay Ivanishchev, Alekumov, Head of Alekumov Director General of AgroCentre farming enterprise. ‘We Group. ‘We are constantly have been cooperating with improving and upgrading AgroCentre and using their the services we offer thus equipment, Challenger MT665B contributing to building a trusting tractors, in particular, for several and ongoing relationship.’ years already. The tractors are exceptionally powerful and easy The 500-hp Fendt 1000 Vario to use, and services rendered tractor became the highlight by AgroCentre have always of the programme. After field been of the highest quality, The corporate journal № 32 July 2017

AgroCentre recommends

which is yet another benefit of machine, from the engine to our cooperation.’ the transmission, the fan and the hydraulics, were specifically developed to deliver the Elegant power maximum torque range and The second stage of Russian minimise fuel consumption’, Demo Road Show 2017 was says Artyom Simbulatov, hosted in Poim village, Belinsk Head of Penza Branch of district, Penza oblast. AgroCentreZakharovo. ‘The The air full of dust, the roar of tractor also stands out for motors, a storm of applaud and its high manoeuvrability, low a flood of positive emotions - unladen weight and high these are inherent elements workload. The new software of the Demo Road Show. The increases the field efficiency and show has been a part of the ensures timely maintenance.’ programme of the Penza Field The next model at the show was Day, attended by farmers from the Challenger MT 800E tractor Mordovia, Tambov and Saratov featuring a wide choice of tracked oblasts, for a few years now. belts of various types, widths and The event was divided into several patterns to suit requirements of parts. At the very beginning, the specific applications. Each track attendees had an opportunity consists of layers of rubber, fabric to study the machinery closely and steel cord, ensuring strength Other high-tech farm machines displayed at Field Day this year and ask the representatives of and durability. including versatile Massey have performed excellently in AgroCentre and AGCO-RM some ’I purchased my first Challenger Ferguson MF 6713 tractors the field and proved their ability burning questions. 500 Series tracked tractor 14 and new generation MF 7600 to cope with a wide range of After the opening ceremony, years ago’, says Pyotr Stepanyuk, and MF 8600 models were also challenging tasks of the modern the engines roared into life, Head of Enterprise n.a. Dimitrov. showcased. agricultural production.’ and the demonstration of the ‘Then, after a market survey, I ‘Currently, tractors over 300 Demo Road Show was not limited huge power and potential of realised that it was exactly what hp capable of carrying out to the business programme: the the machinery produced by I needed, the machine was the basic operations promptly and attendees took part in the lottery, world-renowned manufacturers best all-round performer in its efficiently are in the highest enjoyed Russian Bears extreme Fendt, Challenger and Massey class. It is good to know that I demand in Penza oblast’, says power show, got to know a few Ferguson commenced. The made the right choice that time, Dmitriy Ivanov, Sales Director secrets from a professional Fendt 1000 Vario tractor held because 14 years of operation in AgroCentre Zakharovo. illusionist and enjoyed some the audience spellbound. with no downtime means ‘The novelties by Challenger, wonderful music. ‘All components of the something!’ Fendt and Massey Ferguson, By Viktor BARGOTIN

7 The corporate journal № 32 July 2017

pioneers

A brand new, ultra high-power Fendt 1000 Series tractor literally takes any business to a new level. This tractor can tackle any task and it is coming out into the Russian fields.

land to an entire new level. Golikov. ‘I was cordially ‘The tractor is equipped with welcomed, given a tour of the larger 900-mm tyres, intelligent production facilities, and after that ballasting and a tyre pressure I arrived at a definite conclusion assistant’, says Vladimir Golikov. that the Fendt 100 Vario was the ‘It also features the unique right thing for my business.’ 4-wheel drive that guarantees Other distinctive features of maximum pulling power along the model are fuel efficiency, with outstanding manoeuvrability excellent manoeuvrability in any situation.’ and high payload. The newest New level One of the greatest Fendt 1000 software solutions and diversity Vario benefits is that the driver of interfaces pave the way for no longer has to bother himself connected services, which of business with the best engine speed boost operational efficiency ranges. The Fendt 1000 Vario through fast data analysis and always runs in the maximum maintenance options while still The first Fendt 1000 Series bought the first Challenger torque range for the lowest working in the field. tractor in Russia has been tracked tractor. Later, the specific fuel consumption, which ‘We have high hopes for the acquired by fortunate farm expanded and faced the means that high power is already new machine’, shares Vladimir AgroCentre’s customer — Rus necessity to buy self-propelled delivered at low engine speeds. Golikov. ‘We grow sugar beets, Agricultural Firm managed sprayers, Fendt tractors and wheat, buckwheat and malting by Vladimir Golikov. The trailed Vaderstad implements. ‘To purchase the tractor, I had to barley and are also engaged in long-term cooperation of the place a special pre-order and go Today, the purchase of a Fendt dairy farming, so we will keep two companies started in to the factory in Marktoberdorf, 1000 Series tractor takes the the tractor busy every minute.’ 2004 when Vladimir Golikov Germany’, continues Vladimir farm owning 7,000 ha of arable By Viktor BARGOTIN Record-breaking planter

Exclusive product AgroCentre’s customer was lucky to become the first Russian owner of the The Vaderstad Tempo L 16 seed drill has already passed unique Vaderstad Tempo L16 seed drill. The model will become available to the first field tests at Datskiy Russian farmers only in autumn, but Bent Kjerkegor Jensen, Head of Datskiy Bekon and exceeded the wildest expectations. Bekon, Lipetsk oblast, did everything in his power for the Tempo L16 to come Bent Jensen made an advance out into the company’s fields this spring. payment for the seed drill as far back as in 2016 after is a major advantage for a he had studied the machine machine which has just been market thoroughly and sought debuted in the market.’ advice from AgroCentre. Thus, Design solutions he became the pioneer and The novelty from Vaderstad is ‘pimped out’ the machinery equipped with the unique Power fleet by getting an exclusive Shoot row unit, which guarantees model. Today, two Tempo L 16 precise seedbed placement. seed drills are operating on the The large 5,000-litre hopper territory of Russia. combined with high speed ‘We cultivate around 6,000 provides unsurpassed capacity ha of arable land, grow winter of Tempo L 16. The new model and spring wheat, malting has 16 row units with a variable barley, soybeans, sunflower inter-row distance adjusted with and maize’, says Bent Jensen. electric drives. ‘We used to sow with planters A record-breaker the highest capacity in its class, It is a unique result, previously by other manufacturers, but in capacity which has been proved by the virtually unattainable’, he says. having learnt about a novelty first testing in Europe’, notes Yuriy from Vaderstad, we decided The speed reaching 18 km/h is The Vaderstad equipment has Pankrashkin, Sales Specialist of to purchase the machine. We the main advantage of the Tempo been designed with a great safety AgroCentreLiski. ‘The equipment haven’t run into any difficulties L 16 seed drill. margin to work in the toughest set a world record in performance during operation so far, which ‘The Vaderstad Tempo L 16 offers conditions. having sown 502 ha in 24 hours. by Viktor BARGOTIN

8 The corporate journal № 32 July 2017

AgroCentre recommends The horn of plenty from AgroCentre

One of the most-attended livestock farming was added in Siberian Field Day played host to 240 exhibiting booths was that of AgroCentre. 2011. Having purchased a JCB companies from all over the country. The company displayed farm telescopic loader a few years machinery by global leading ago, they are quite happy with manufacturers — Challenger, its performance. Ivan Dyatlov, Fendt, Massey Ferguson, Director, came to the Field Day Vaderstad, JCB — which is used with his family. in field operations worldwide. ‘AgroCentre’s booth has a warm It is also well-liked and highly and welcoming feel to it’, says praised for its superior quality by Ivan Dyatlov, ‘the adults have farmers of Altai area. things to discuss, and the kids ‘Altai area is the breadbasket of are excited to see the new the whole country, not Siberia machines and get behind the alone’, says Nikolay Ivanishchev, steering wheel.’ Director of AgroCentre, ‘that is Ivan Dyatlov’s day turned out to be why we do our best to provide a truly fortunate one. He won one local farmers with the most of the two grand prizes of an no- innovative machinery and top lose lottery from AgroCentre and quality service.’ MICHELIN — a set of tyres for his Zodiak enterprise, Troitskoye Mitsubishi Pajero Sport. The prize district, has a long-standing was unexpected — all the more so ‘It is always pleasant to leave the innovative technology for cooperation with AgroCentre. that initially only one set had been show with presents’, says Ivan reducing fuel consumption of The company has purchased announced, and it had already Dyatlov, ‘and with such practical MICHELIN Ultraflex tyres was several loaders from found its winner. One more set ones it is especially so. Big thanks demonstrated by two Massey AgroCentre. Zodiak has was a last-minute decision from to AgroCentre and MICHELIN.’ Ferguson tractors. They worked been active in the Russian Nikolai Ivanishchev who decided in tow, one of the tractors agricultural market since that yet another set would be a gift The lottery took place performing the function of a 1992. At first, they engaged to Altai farmers in celebration of straight after the demo trailed implement. solely in crop production, then such a grand-scale event. show, in the course of which by Olga ATANOVA Investment in modernisation booth also paid close The most spectacular part of attention to the MF 6713 the event was a tour of farm tractor which is suitable both machinery on display and its for large- and small-sized working demonstration. The farms due to its basic design attendees got to see 70 pieces and reliability. Besides, a of modern machinery of both JCB- 531- 70 telescopic loader Russian and foreign make: was showcased in action and tractors, grain harvesting gained considerable attention combines, mowers, sprayers, from the public. mixer wagons, loaders, grain handling equipment and more. ‘The JCB-531-70 telescopic loader is equipped with ‘AgroCentre never misses the new SRS system and a the showcase’, says Dmitriy wide range of attachments Gerasimenko, Head of is available for each type of Kurgan branch of AgroCentre. operations’, continues Dmitriy ‘Currently, Russian farmers are Gerasimenko. ‘The machine in need of modern machinery, The second Trans-Urals agricultural forum features JCB Dieselmax and we are here to connect ‘Investment into Modernisation of Agricultural engine to enhance power them to the latest novelties in Sector’ has taken place in the fields of Ketovo and performance. Producing farming technology by offering district, Kurgan oblast. Just like last year, the event impressive 63 kW, it offers AGCO machinery. I’d like to has drawn a lot of agricultural companies, among maximum torque at low highlight the Massey Ferguson them — AgroCentre. rpm, thus, operates under Series 8690 tractor, a well- less load as compared to its balanced machine combining suitable for rough conditions, it comes to field operations.’ counterparts.’ power and reliability which is an indispensable feature when Visitors of the AgroCentre by Viktor BARGOTIN

9 The corporate journal № 32 July 2017

AgroCentre recommends Flagship soil equipment

The Field Day has become a continuation of the celebration of the decennial anniversary of the Russian plant of the Kverneland Group. The manufacturing facility located in Lipetsk has been increasing production rate and playing ever-larger part in the business of the entire group. An incredibly interesting programme was planned for the guests of the event. Among tens of pieces of soil tillage, sowing, crop care and forage equipment being showcased were both well-established and new models in the Russian market. ‘Today, we have provided a Kverneland Field Day 2017, one of the most anticipated agricultural events in platform for customers and the Lipetsk oblast, has taken place at the premises of the largest in Europe service manufacturer to engage in a centre built by AgroCentreLiski in Khlevnoye. It has attracted around 500 farmers direct, but more importantly, and businessmen eager to see the spectacular showcase of new 2017 farm meaningful dialogue, which machinery with their own eyes. will undoubtedly have a positive effect on our future ‘Our company has an extensive delivered excellent ploughing and efficient machinery.’ cooperation’, says Nikolay machinery fleet, with some quality during the working Ivanishchev, Director General The highlight of the working machines bearing Kverneland demonstration. Moreover, of AgroCentre. demonstration was the brand plate’, says Alexey being the lightest in their class, first self-propelled sprayer Without delay, the demo Kulik, Head of the Lipetskaya they require less pulling force, Kverneland iXdrive. The show began, and from the Agricultural Company. ‘We’ve which translates into fuel characteristic feature of the very first minutes the guests’ known this manufacturer since economy, minimum wear and machine is that enables the attention was drawn to the 2008 and I can say that the tractor load resulting in cost operator to control most of the new DG II seed drill being machinery offers exceptional savings for the grower. functions — such as switching unveiled in Russia for the first speed, reliability and value for ‘Against the general sales drop among filling, mixing, spraying, time. The machine stands money in comparison with its at the global farm machinery diluting, pump priming, tank out for its great performance competitors, while the service market last year, the Russian flash and cleanout operations of up to 200 ha/day due to centre provides quick response market has demonstrated a — directly from the cab. The its high speed facilitated by times and high-quality service.’ strong growth’, says Robert new model opens up a broad a high coulter pressure of PN and RN Series Tsizak, Director General range of possibilities when 80 kg and the largest seed semi- mounted reversible for Kverneland Group CIS combined with precision hopper capacity among its ploughs, the most popular and Kverneland Group farming system, which is counterparts. implements in the line-up, Manufacturing Lipetsk. ‘This fast- growing in Russia. means that ‘I’d like to thank Kverneland manufacturers for support and a weighty need to be contribution to the prepared development of the Russian to meet agricultural sector’, says agricultural Sergey Lomantsov, Head of producers’ AgroCentreLiski branch. ‘It is rising our longest-standing strategic requirements partner, jointly with whom regarding we annually supply Russian modern farm farmers with new, reliable machinery and and quality-built machinery to surprise of the world-renowned brand them with Kverneland!’ ever more sophisticated by Viktor BARGOTIN The corporate journal № 32 July 2017

AgroCentre recommends Winning Siberia over! The JCB 531-70 Agri telescopic loader has started its victory march in Krasnoyarsk Krai. AgroCentre has conducted demo shows of the legendary machine at 8 farming enterprises of the western and eastern districts of the region.

‘We have covered the entire region’, says Mikhail Kovalenko, Head of Krasnoyarsk branch of AgroCentreZakharovo. ‘Test- drives have taken place in Balakhta, Sharypovo, Nazarovo, Achinsk, Kansk and Rybinskiy districts, and a demo road show is starting in the south of the region soon. The accomplished work has produced its first results already: two delivery contracts for JCB 531-70 Agri loaders have been signed.’ One of the loaders is headed to Agrosphera, Achinsk district. According to Gennadiy Sudarkov, Sales Manager of Krasnoyarsk branch of entire range of full-sized JCB weighing up to 3,000 tonnes up ‘Every manager should know AgroCentreZakharovo, the products. However, this does to 7 metres high. Moreover, the what their machinery is busy decision-making was fast. It not hinder it from having an LiveLink telematics solution is with at any given moment’, only took them two KAMAZ impressive lifting capacity, great fitted as standard. says Alexey Yevdokimenko, truckloads of grain to realise power and increased stability on The LiveLink terminal is Head of Chistopolskiye Nivy, that no other machine could do soft ground. Four-wheel steer integrated into the machine and Balakhta district, ‘and LiveLink the job better. means superb manoeuvrability of sends data to the owner’s cell provides a 100% guarantee the loader. Standard equipment that all operations are Among those reluctant to phone enabling them to monitor includes telescopic and front performed properly.’ give the loader up were also the performance and location attachments. With its telescopic agricultural producers of of the loader as well as its The enterprise is engaged boom, the loader can lift cargoes Mogucheye, Balakhta district. maintenance history via LiveLink. in dairy farming and crop production. They grow oats ‘JCB 531-70 Agri satisfies and barley and make their own our requirements in full’, forages. A loader like this would says Valeriy Nesin, Head of come in handy. The same goes Mogucheye. ‘With our small for neighbouring enterprises: storage facilities, bulky such a manoeuvrable machinery would simply be and versatile ‘farm hand’ unable to turn, whereas this is indispensable virtually loader is small, swift and everywhere, according to Alexey delivers tenfold efficiency.’ Yevdokimenko. Aleksandr Kaufman, Head ‘Many farmers complain of of Cheryomushka, Balakhta poor service and high routine district, shares his opinion: maintenance costs’, says ‘JCB 531-70 Agri is Mikhail Kovalenko. ‘This unsurpassed when it comes to does not hold true for us, our grain storages’, says the grower. service is both affordable and ‘If you ever decide to buy a of superior quality. Our service loader, go only for this one.’ technicians are available for The 531-70 Agri model is the customers 24/7.’ most compact machine in the by Olga ATANOVA

11 The corporate journal № 32 July 2017

AGROCENTRE PROMOTIONS

Now that the highest demands are placed on the quality and operating characteristics of machinery, the issue of professional after-sales support gains paramount importance. Timely supply of quality genuine spare parts is instrumental in ensuring it. Yet, the issue is still more pressing for the machinery used only for seasonal works, when every minute counts and, in order to avoid any down time or breakdowns, it needs to be prepared for the season of intensive use well in advance.

AgroCentre invites farm machinery owners to participate in pre-season early order programme which will enable them to prepare their fleet for field works in a timely manner, at minimum cost and at any convenient, pre-arranged time.

PRE-SEASON EARLY ORDER PROGRAMME FOR AND SOWING AND TILLAGE MACHINERY Roadmap of Sowing Season

Programme objectives Advantages for participants of the programme • monitoring of sowing and tillage equipment fleet, analysis of its • advice and assistance in defect identification by the service team; condition; • assistance in filling out a defect list form, verification of correctness • preliminary defect identification and troubleshooting; of the choice of required items and their relevance; • guidelines for spare parts order, evaluation of costs of recovery and • maximum discount for early order supply based on the price list valid repair; in the current season; • approval of the price, terms and conditions of supply; • approval of required delivery schedule, exactly when you need them onsite; • planning of required supply and repair work dates • guarantee of optimum financing conditions and payment terms; • application of special conditions for Amity, Kverneland, Vaderstad equipment

The offer is valid from 01.08.2017 until 31.10.2017 scan QR code to get to the For more details please visit AgroCentre dealership nearest to you or our website special offers page www.agrozentr.ru in Special offers section

16 August 6-8 September Lipetsk Field Day (Khlevnoye district, 22nd inter-regional trade show Lipetsk oblast) BELGORODAGRO 2017 18 August 22 September Field Day Siberian Forage Crop Field Day (Krasnoyarsk) (Novosibirsk oblast) 26 August 25-28 September 12+ Announcements Svenskaya Fair (Andreyevskiy Meadow, Trip to Fendt factory and Oktoberfest Bryansk district, Bryansk oblast) (Germany)

Signed for printing on 15.08.2017 EditorinChief: Ms. Svetlana Ivanovna Weber Distributed free of charge Address of the editorial office: Translated by the International Projects Department 79А Radishchev Street, Kursk, 305004, of EkoNiva-APK Holding, LLC tel. +7 (4712) 39-26-60 Printed by VIP Publishing House LLC, 5, 1st Mokovsky Publisher: AgroCentre Group of Companies [email protected] lane, Kursk, 305007. The circulation of the issue: 145 copies. Order №_____ 12