Spring 2018 • Volume 8 • Issue 3 News and Events for Members, Donors, and Friends P L AY Time

Exhibit Now Open! Page 2

Rockets, Robots, Princess Neverland Neighborhood Calendar 4 and Ray Guns 5 Palooza 7 Weekend 8 of Play 15 of Events 2

Y AY L P NEW EXHIBIT Time your tools andbecome a hands-on worksites. Gather head offto oneoftwo Don aconstruction vest and Construct for sharks! to aidthoseinneed—butwatch out down aslideinto theocean below a search-and-rescue mission. Zip with working controls andsetoffon cockpit ofanemergency helicopter Want to save theday? Climbinto the the stars whirlpast. navigational computer andwatch Overhead, monitor theflighton and settheshipto lightspeed! orders to thecrew, work thecontrols, favorite science-fiction movies. Give with lightsandsoundsreminiscent of Strong—a futuristic spaceship replete command ofthebridgeU.S.S. Assume thecaptain’s chairandtake Command ship, andtheater. helicopter, construction site, rocket physical challenges,suchasarescue in inspiringspaces bursting with Imagination Destination. Role-play Strong’s newest permanentexhibit— worker, actor, andmore inThe astronaut, rescue pilot, construction Let your imagination soar!Bean •

Spring 2018

Exhibit Now Open!

and laughter—and adjust thehouse theater. Add sounds—suchasapplause a Tony Award inthenewly renovated an on-stage performance worthy of front ofagiantmirror. Then deliver backstage andputonacostume in Become aBroadway darling!Go Perform crawlers, includingreal cockroaches. environment to seelive critters and Crawl through thedark,winding skills to repair missing pieces. inspect citypipesanduseengineering Then travel down into thesewers to waiting dumpster below. down agianttrash shootinto the complete theroof. Drop usedshingles of thehouse, climbtheladder, and cannon to shootshinglesto thetop out! After, useanair-powered team by knockingtheexisting siding part oftheremodel anddemolition siding to theframe ofahouse. Orbe builder by attaching blueorpurple lights andtheglittering, crystal chandelier overhead. Role-play as a concession stand worker and “sell” seats. seats. tickets to audience fill upthe

of The Strong andsupported inpartby: Imagination Destination isanoriginalexhibit around you. say hito theNASA space monkeys deck, andmoonwalk area. Besure to a ropes maze, tubeslide, climbing physical play opportunities—including your way through spaces packed with rocket shipsetamongthestars. Work Blast off!Climbupandaround a Explore fireflies lightthesky. cuddly bunnies.Overhead, dazzling of grass, droopy sunflowers, and front yard brimmingwithhugeblades plush bumblebees.Wind through a a honeycomb maze andmeetgiant, designed for toddlers. Crawl through of abuginanarea specially glass andshrinkdown to thesize Step through agiantmagnifying Discover contemporary music. listening to classic, country, and and practice your footwork while Bust amove inthedance studio

build houses! I want to

an engineer. I’d like to be www.museumofplay.org

be adoctor. I want to EXHIBIT NEW 3

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Y AY L P NEW EXHIBIT Time in themuseum’s Central Gallery. See Together, anoriginalexhibit opening at been madethrough theyears puzzles andlearnhow they have Explore theevolution ofjigsaw Opens June23 Jigsaw itAllTogether Putting Puzzles: Exhibit Technology. The exhibit remains onview through September 3,2018. History ofElectronic inpartnershipwithRochester Games Institute of The exhibit isproduced by The Strong’s International Center for the Learn more aboutspecialopeningweekend activities onpage7. a variety ofmaterials. Company for Christmas season1963—and make your own robot from Big Loo, atalking,mechanicalrobot developed by Louis Marx and ray gunever created. Marvel at awide-range oftoy robots—including futuristic energy weapons, includingBuckRogers’blaster, thefirst toy View toy versions ofray guns,blasters, phasers, heat rays, andother Missile Command. Launchanair-powered paperrocket through targets. apocalyptic events by playing theclassic Cold War arcade game the future mightholdandlearnabouthumankind’s fascination with version oftheclassic arcade gameSpace Invaders. Explore what of gamesbasedonmonsters andalienlife forms, includingagiant Experience therealms ofother-worldly creatures andplay avariety with dynamic,hands-onactivities. themes inzones that couple artifacts from The Strong’s collections Travel to distant futures andfaraway galaxiesto explore key sci-fi have captured people’s imaginations andshapedtheway they play. the ways that science fictionbooks,toys, movies, andvideogames on Saturday, June9. Backby populardemand,theexhibit explores the Rockets, Robots, andRay Gunsexhibit returns to The Strong The imaginative universes ofscience-fiction classics beckon when Opens June9 Returns thisSummer •

Spring 2018 Jigsaw itAll Putting Puzzles: dozens ofpuzzle examples—from one ofthefirst puzzles ever made (from the late 1700s) to modern examples featuring pop-culture icons—and the tools used to create them. them. intricate pieces were cut.Explore jigsaw to learn how theindividual, teaching tools. Seeafoot-powered which wealthy families usedas maps ofEurope andAmerica, 18th and19thcenturies depicting View early wooden puzzlesfrom the this beloved plaything.” those resources to tell thestory of experts, andnow we’re drawing on Williams, oneoftheforemost puzzle an extensive collection from AnneD. and supplementourholdingswith fortunate afew years ago to acquire says Curator NicRicketts. “We were most comprehensive intheworld,” collection isoneofthedeepest and “The Strong’s jigsaw puzzle at completing aninteractive puzzle. Then joininthefunandtryyour hand

October 12,2018. Together Jigsaw itAll Putting Puzzles: alcoholic beverages to fast food. help boost salesfor everything from puzzles asanadvertising tool usedto 3-dimensional ones). Trace therole of and Star Wars examples (including Pokémon, SpongebobSquare Pants, culture onpuzzlemakingandsee Also, examine theimpactofpop America for aslittle10cents. that soldat newsstands across 1930s. Checkout“weekly puzzles” leading to apopularityboominthe easier andcheaperto mass produce, as steel-cut dies—madepuzzles how changingtechnologies—such remains onview through for Children program students. Arts andSUNYBrockport’s Arts Academy Charter Schoolofthe collaboration withRenaissance The performance iscreated in the truemeaningoffriendship. an adventure that helpsthemlearn home. Watch astheanimalsgoon whimsical animalsthat callittheir a magicalforest andmeetthe Brockport students. Journey through of Enjoy aninteractive performance Saturday, April 28,11a.m. Performance Interactive Story Quest! and more. out ofcardboard, craft aspaceship assemble asillyface, collect ingredients for acooking game, game withshapes,turnaspinnerto and activitystations. Play amemory courtesy ofeeBoo. Beinspired at craft Get creative withplayful products Friday, March 30–Sunday, April8 Break Week Family Game Carol D. Simmons. Orchids inBloompresented inmemoryof flowers. Garden fees apply. take pictures asbutterflies rest onthe and Central andSouthAmerica—and from allover theworld—including Asia get upcloseto avariety oforchids EnjoyGarden. arare opportunityto The Strong’s DancingWings Butterfly orchids bloomingfor alimited timein Marvel at more than150spectacular Saturday, March 31–Monday, May 14 Orchids inBloom Story Quest! by College of

Media supportfrom the Frog Princess, andmore. game oftic-tac-toe withrecycled materials, explore animallife cycles with and create anEarthDay crown withSleepingBeauty. JoinBelleinagiant recycling skillswiththeScottish Princess, paintamasterpiece withRapunzel, the Snow Princess, andpartnerwithCinderella to buildabird feeder. Practice uncover whichcritters lefttheirtracks intheforest, create arock troll with Join beloved princesses asthey celebrate EarthDay. HelpSnow White Saturday &Sunday, April21&22 Princess Palooza to 12:30p.m. outdoor activities.Meet Spikes from theRochester Red Wings from 10:30a.m. Summertime Fun:springinto summerwithstories aboutsunshine, nature, and Monday, June4 Everyday Heroes: discover stories aboutfriendly neighborsandcommunity helpers. Mondays, May 7, 14&21 about transportation. Things That Go:fly, ride, andzoom through tales Mondays, April9, 16,23&30 and receive afree children’s book. once duringeachvisit.Collect five punches Have your Storytime Clubpassport punched stories onselectMondays at 10:30and11:30a.m. Celebrate thejoy ofreading. Hearchildren’s Storytime Club

www.museumofplay.org

EVENTS & PROGRAMS UPCOMING 5 UPCOMING PROGRAMS & EVENTS

All Aboard! Trains The Strong Partners with Rochester Twilight Weekend Criterium for Big Wheel Race

Saturday & Sunday, April 28 & 29 The Strong invites its members, guests, and neighbors to cheer on professional cyclists Meet with conductors from from across the globe at the annual Rochester the New York Museum of Twilight Criterium taking place in downtown Transportation and learn about Rochester on May 19. Racing begins at local trolley history. Marvel at approximately 6:25 p.m. New this year, The unique model railroad displays Strong is partnering with the Criterium to from Genesee & Ontario Model hold a free Big Wheel race for kids. Families N-Gineers, Rochester Area can register children for the Big Wheel race S-Gaugers, Edgerton Model Railroad Club, and FCTT beginning at 3:45 p.m. while at the Criterium. HiRailers. Enjoy one free ride per person on The Strong Express Train with paid admission. Check out the Thomas & FriendsTM: Explore the Rails! exhibit Inducted into the National Toy Hall of Fame and dress up as a conductor, guide a train around a steep curve, use rods in 2009, Big Wheel has carried generations of kids on sidewalk adventures and wrenches to fix Percy’s wobbly wheels, and more. Visit the Ticket to Ride since the 1960s. Neverland display near The Strong Express Train to explore the history of America’s fascination with railroad toys. The Rochester Twilight Criterium is free to spectators. Learn more at Weekend Elaine Wilson rochestercrit.com Saturday & Sunday, May 19 & 20 Carousel 100th Fly in to The Strong to discover the Anniversary magic of Neverland. Get a sprinkle of fairy dust from Peter Pan and Saturday, May 12 World Video Game Rockets, Robots, and Ray Guns Tinker Bell, journey through the museum on a treasure hunt, and Celebrate 100 years of the Elaine Hall of Fame Opening Weekend enjoy story readings with Wendy Wilson Carousel. Learn how Darling. Visit the Neverland play museum conservators care for Weekend Saturday & Sunday, June 9 & 10 area and try on fairy wings and and preserve the carousel—one pirate hooks, create a fairy dwelling, Celebrate the return of The Strong’s of the largest artifacts in The Saturday & Sunday, May 5 & 6 captain the Jolly Roger ship, and Strong’s collection—at special Rockets, Robots, and Ray Guns exhibit. Celebrate the newest inductees into walk the plank. Visit the Discovery presentations from 11 a.m. to Travel to faraway galaxies through the World Video Game Hall of Fame Garden and view colorful fairy 2 p.m. Enjoy one free ride per dynamic, hands-on sci-fi activities and and revel in a weekend filled with houses donated by artist person on the carousel with paid discover science fiction books, toys, activities themed around past Chris Pallace. admission, visit representatives video games, and other artifacts from inductees such as and from the Herschell Carousel Tetris The Strong’s collections. Opening Use inspiration from this enchanting . Dance to live music performed by three-man band Factory Museum to learn about The Sims weekend only, say hello to a health day to build your own fairy house Glitch from 1 to 4 p.m. The interactive performances feature music and trivia the history of carousels, and care robot. Help robots transform to and submit it to the 2018 Corn from classic video games, including and design your own carousel horse. Pac-Man Super Mario Bros. disguise their identities, build a rocket Hill Arts Festival Fairy House Tour. or UFO out of recycled materials, Snap a photo of yourself as a character from Fill in the missing pixels Learn more about the festival at Manufactured in 1918 by the The Sims. team up with a Martian to zap to create favorite 8-bit-style video game characters, such as Link and Mario. cornhillartsfestival.com. Be sure to Allan Herschell Company in the bad guys, and more. Opening Wander through a giant board to search for fruit while avoiding visit The Strong between July 18 nearby North Tonawanda, New Pac-Man weekend, Rockets, Robots, and ghosts. Discover the story behind the creation of World Video Game Hall of and 29 to view the winners from York, The Strong’s carousel is Ray Guns opens early for members Fame inductees in The Strong’s exhibit. the festival. an example of a historic country eGameRevolution only—9 a.m. on Saturday, June 9, fair-style machine. It is named in and 11 a.m. on Sunday, June 10. honor of the late Elaine P. Wilson in recognition of the Elaine P. Wilson and Richard U. Wilson UPCOMING PROGRAMS & EVENTS PROGRAMS UPCOMING Foundation’s generous support Thomas & FriendsTM: Explore the Rails! Bristol Mountain Aerial Adventures of the museum. Exhibit Closing Mobile Park

Sunday, May 6 Friday, June 15–Monday, June 25

Don’t miss your last chance to see the Swing in and test your mettle at the Bristol Mountain Aerial Adventure Thomas & FriendsTM: Explore the Rails! Mobile Park, back by popular demand! Embark on an indoor, action-packed exhibit at The Strong. Meet favorite steam adventure on a 26-foot-wide endurance zone. Conquer the twisted spider engines, such as Thomas, Percy, Gordon, web, scale vertical nets six feet off the ground, and test your balance on log and others. Explore the unique landscape swings and rope bridges as you climb from one thrilling area to another. of Sodor and help Thomas and his friends solve a variety of math and science-based The Aerial Adventures Mobile Park is for children ages four through 14. Due to challenges. Dress up as a conductor, limited capacity, entry is by timed-ticket only. Tickets are $5 for non-members guide a train around a steep curve by and $4 for members (in addition to general museum admission fees). Guests adjusting its speed, use rods and wrenches may purchase tickets at the museum admissions desk. to fix Percy’s wobbly wheels, and more. Children must be 42 inches or taller and weigh less than 250 pounds to © 2018 Gullane (Thomas) Limited Thomas & Friends™: Explore the Rails was created by Minnesota Children’s participate. Closed toe shoes are required. Participants must submit a signed Museum, presented by Fisher-Price and sponsored by 3M. liability release. Tickets are non-refundable and non-transferable. 6 P L AY Time • Spring 2018 www.museumofplay.org 7 MUSEUM NEWS Introducing The Strong The Strong Partners with Greater Rochester Neighborhood of Play International Airport

In February, The Strong joined the Greater Rochester International Airport and Monroe County at a press conference to announce an agreement for the museum to build two, all-ages play zones in the airport’s concourses as part of their larger renovation efforts.

“The Greater Rochester International Airport is the gateway to our community, and we’re honored to work with their team to provide travelers from near and far a dynamic

MUSEUM NEWS airport experience,” says Steve Dubnik, The Strong’s president and CEO. “These zones will bring the joy and educational benefits of play to passengers of all ages coming into and departing our region.”

The play zones will leverage two of Rochester’s most unique, international brands—The Strong’s National Toy Hall The Strong museum—along with As a cornerstone piece, the museum programming, allowing guests to of Fame and World Video Game Hall partners Konar Properties and Indus plans to open a new, state-of-the- feel as if they are inside some of the of Fame. They will include interactive Hospitality Group—recently unveiled art, 100,000-square-foot wing that best-loved games of all time. The elements, such as an oversized plans for The Strong Neighborhood will house the museum’s World expansion will also allow the museum construction truck and classic New Acquisition Offers Early of Play, a world-class destination for Video Game Hall of Fame and two to provide new, family-friendly arcade games, as well as artifacts all ages, and an inclusive, connected, expansive exhibit spaces to explore activities and exhibits in the existing from the museum’s world-renowned History of Strategy Games fun, walkable, green place to live, and celebrate the history and cultural museum space. collections. Through these objects, work, and play. The transformative impact of video games. A significant addition to the museum’s collections provides a rare glimpse the zones will highlight the influence project will make use of new “The Strong’s planned expansion into the early history of strategy and role-playing games. The Bromley of toys and video games on our development parcels created The Strong’s expansion will allow the comes at the perfect time for Game Collection (1960–1985), donated by Darwin P. Bromley, cofounder of cultural history. when the City of Rochester filled museum to showcase even more of Rochester and will be a major Chicago’s Mayfair Games, encompasses the vast collection that Bromley its nearly 65,000 artifacts related contributor to the renaissance of and his late brother, Peter Y. Bromley, amassed of first edition role-playing in parts of the former Inner Loop The play zones are expected to open to electronic games—the largest this region,” says Steve Dubnik, games, strategy card games, and early war games, most of which still highway system. in October 2018. such collection in the world—and president and CEO of The Strong. include their original packaging. The neighborhood will include a provide a first-person, immersive “The expanded home for the World national, family-friendly hotel and experience that includes physical Video Game Hall of Fame will allow In addition to the untarnished samples of nearly impossible to find games, restaurant; playfully themed parking and augmented reality the museum to provide a leading- the collection includes an assortment of lesser-known titles by startup garage; market-rent housing; and a edge video game experience like no publishers, as well as documents that chronicle Mayfair Games’ formative mix of retail businesses. other and be a draw for people from years and provide a window into the world of designing, manufacturing, around the globe.” and marketing these games.

Based on extensive market research, Vice President for Collections Christopher Bensch says, “The Bromleys the museum is expected to draw assembled an exceptional array of games and The Strong is honored to an additional 400,000 people be the repository where this collection will be preserved, studied, and to downtown Rochester from exhibited. They will offer a wealth of information to future researchers.” geographies outside the region, eventually bringing the museum’s This acquisition is the single largest gift to the museum’s collections and annual attendance close to one includes approximately 8,000 library titles, including early 1950s wargame million. The project is estimated journals and near-to-complete runs of gaming magazines, such as Dragon to have an economic impact of and White Dwarf. $130 million each year for the city The Bromley Collection reflects a pivotal time in game development before of Rochester. the computer age that would eventually change the nature of game play. It provides a valuable resource to serious gamers who want to understand the importance and influence of these early games and their effect on the development of contemporary examples.

8 P L AY Time • Spring 2018 www.museumofplay.org 9 10 10

Y AY L P MUSEUM NEWS Time and singlecopy purchase. are alsoavailable for subscription new issue alerts. Printed editions journalofplay.org andsignupfor of Play free ofcharge at Read theAmericanJournal card gameMagic:The Gathering. and preschoolers, andthepopular games, theatrical performances the progression ofrole-playing about play therapy in China, The issue alsoincludesarticles critical to asatisfying life. This, heargues, makes play anticipated andunanticipated.” forthcoming challenges,both frameworks usefulfor addressing focuses on“buildingthepersonal self-positioning, andthat play that alllife activitiesfeature themselves.” Henricksposits sense, peopleplay to change physical capacities.Inthat latter their own psychological and forms andforces butalso world includesnotonlyexternal world,” says Henricks.“The they candoin—andto—the “Players seekto know what and self-realization. essential strategy for living to characterize play asan interpretation, anddialogue— play—exploration, construction, University, dissects theforms of distinguished professor at Elon play scholarsintheworld and Henricks, oneoftheforemost much like work orritual.Thomas of humanexperience, though, viewed asafundamentalpathway Journal of Play. Play shouldbe issue ofThe Strong’s American according to theupcoming difficult to describeordefine, that make it component and biological psychological, social, cultural, There’s a even paradoxical. ambiguous, and complex, diverse, Play canbe Experience and theHuman Explores Play New •

Spring 2018 JournalIssue

Good MorningAmerica,andUSA Today ledtheway. more than100millionTwitter impressions. Posts from ABCNews, NBCNews, Also, socialmediagenerated national andinternational buzz,amountingto media impressions. NBC News, USA Today, andWashington Post—generated nearlyonebillion CBS News, ChicagoTribune, Fox Business News, Los AngelesTimes, online andprintarticles—publishedby major market mediaoutletssuchas including Bloomberg, CNBC,ESPN,and Headline News. More than2,000 reported onthenews, anditappeared onnationally televised programs Nearly 3,000 localtelevision andradio newscasts around thecountry international headlines. in November—paper airplane, Wiffle Ball,Clue—thenews made When theNational Toy HallofFame welcomed itslatest inductees Reaches Worldwide Audience National Toy HallofFame Induction a national destination. relatively modest, local museumanditsevolution into the bookexplores themuseum’s earlyhistory asa solely to thestudy ofplay. Edited by BobBeatty, collections-based museum intheworld devoted examines The Strong’s transformation into theonly Association for State andLocal History book series, History, The recently publishedGuideto MakingPublic Museum’s Transformation New BookExplores Toy Hallsof Fame exhibit. Toy Association’s HallofFame inductees are honored inthemuseum’s international product licensing agency for thetoy andgamemarket. James Becker, founder andformer president ofAnjarCompany, theoldest game company responsible for RushHour, Zingo!,andGravity Maze—and and chiefoperating officer ofThinkFun This year, theToy Association recognized Andrea Barthello, cofounder in peoplearound theworld. through theirinnovation andindustry leadership, have created alove ofplay Every year, theToy Association honorsindividualsinthetoy industry who, Honored inToy Hallsof Fame Exhibit Newest Toy Association Inductees part ofRowman &Littlefield’s American

® —the internationally recognized

Sessions were ledby programmer, encouraged alifelong love ofplay. into STEM-based career fieldsand and theiradults,provided awindow for children agesninethrough 17 The educational workshops, created Video Creation Game Workshop. than 40student-adult pairsfor its This winter, The Strong hosted more The Strong Hosts Video Creation Game Workshop worldvideogamehalloffame.org. learn more aboutpast inductees, visit Video HallofFame Game for 2019 or To nominate agameto theWorld May 3,at 10:30a.m. ceremony at The Strong onThursday, will beannounced duringaspecial video gamesandtheirrole insociety— individuals familiar withthehistory of up ofjournalists, scholars,andother selection advisorycommittee made the guidance ofaninternational T consideration for the2018 class. from more than100countries for received thousandsofnominations The World Video HallofFame Game Games. Center for theHistory ofElectronic director ofThe Strong’s International culture,” says Jon-Paul C.Dyson, on theworld ofgamingandpopular common istheirundeniableimpact of origin—butwhat they allhave in gaming platforms, andcountries “These 12finalists spandecades, and Tomb Raider. Minecraft, Ms.Pac-Man, Spacewar!, Football, King’s Quest, Metroid, Fantasy VII,Half-Life, John Madden Duty, Dance Dance Revolution, Final for inductionincludeAsteroids, Callof Hall ofFame thisMay? The finalists and as Which videogameswilljoinicons such Announced Hall ofFame Finalists World Video Game he finalinductees—chosen with Pac-Man, Pong, SuperMarioBros., Tetris intheWorld Video Game ​

implementation, and visual art implementation, andvisualart such asgame designandrules, computer game andexplore themes design, andcreate anoriginal participants to conceptualize, The six-session workshops allowed Assistant Professor Ian Schreiber. Institute ofTechnology (RIT) game designer, andRochester Skylanders Franchise Donation Chronicles Development of ‘toys-to-life’ gamingphenomenon.” most comprehensives collection of materials anywhere related to the of materials related to homeconsole gaming,butitalsoestablishes the Says Saucier, “This collection notonlystrengthens themuseum’s holdings and ChiefTechnical Officer Fred Ford. including Cofounder andCreative Director Paul Reiche IIIandCofounder also carriedoutvideooral history interviews withkey staff members, hundreds offigures inoriginalpackaging. MembersofThe Strong’s team including copies ofartwork concepts andproduction schedules;and first-edition packaging materials; nearly1,000 pagesofarchival records, including hand-sculpted prototypes; in-housemoldsandtesting tools; The collection includesmore than200pre-production figures andportals, entered the“toys-to-life” space that Skylanders created. Disney, LEGO, Nintendo, andothermajorentertainment companies quickly and thegame(alongwithitssequels) soldmore than250milliontoys. Power. The uniqueness ofthegameleditquicklyto become abestseller, to incorporate their plastic figures intheirgameworld viathePortal of the market for beingthefirst videogameandtoy hybrid, allowing players byPublished Activision in2011, Skylanders: Spryo’s Adventure stood outin researchers whowant to study thegenesisof‘toys-to-life’ gaming.” materials willbeusedinfuture exhibits andbeimmenselyvaluable to assistant vice president for interpretation andelectronic games.“These shows how itcreated anentirely new genre ofplay,” says Jeremy Saucier, decade, andthiscollection—which includesone-of-a-kindprototypes— “Skylanders isoneofthemost significant gamefranchises ofthelast incorporate physical figures into theirelectronic play. create andpopularize the“toys-to-life” gamingcategory, where players of their$3billiongamingfranchise, Skylanders. Skylanders helpedto for Bob, asubsidiaryofActivision, whichtells thestory ofthedevelopment The Strong recently received adonation ofhundreds ofartifacts from Toys

the museum. the museum. also showcased their work at by afeatured theme. Participants world create videogamesinspired where teams from around the Jam,aninitiativeduring GlobalGame opportunity to visit theRITcampus The workshops includedaspecial and animation withinvideogames. www.museumofplay.org

NEWS MUSEUM 11 12 12

Y AY L P MUSEUM NEWS Time Erika Duthiers, Memberat Large. Ryen Plotnik,Immediate Past Chair;Aaron Newman, Memberat Large; and Secretary; Zeke Duda,Treasurer; MichaelJ. Cicero, Assistant Treasurer; Joy J. Burns,Vice Chair; Bernard Birnbaum,Vice Chair;Cecilia Griffin Golden, Executive Committee membersfor 2018: Laura Saxby Lynch, Chair;David The Strong’s board alsoapproved thefollowing slate ofBoard Officers and The Strong’s Play Makers Leadership Council. Collections Committee andFacility ExpansionSubcommittee andischairof of Trustees. Birnbaumjoinedtheboard in2015 andcurrently serves onits of BirnbaumCompanies, hasbeennamedvice chairofthemuseum’s Board The Strong ispleasedto announce that Bernard Birnbaum,president andCEO The Strong’s Board ElectsNew Officers To learnmore orto register, visitmusueumofplay.org/educationconference. adult learners.” about play’s abilityto supportlearningandthedevelopment ofchildand leading earlychildhoodeducators asthey take partinabroader discussion assistant vice president for education. “Participants willhave access to two child development andcognitive learning,” says DebbieMcCoy, The Strong’s and Movement Exploring Play through Music Shaw’s thoughtprocess duringtheearlystages ofgamedevelopment. notes onPolo, 3-DTic-Tac-Toe,Calculator, and Video Checkers, to investigate examined materials from thecollection, includingShaw’s sketches anddesign History of New MediaPioneersAcross Time Periods andTechnologies. Rouse March, to inform herforthcoming bookMediaof Attraction: ACuriousWomen’s New York, poured through themuseum’s Carol Shaw Collection, 1978–2002, in Rebecca Rouse, assistant professor at Rensselaer Polytechnic Institute inTroy, depict how thesegamesrepresent Americaandtheworld. that cannolongerbeplayed intheiroriginalform. Hisresearch alsoaimsto emphasis ongamesproduced oncartridge, magnetictape, andfloppy disks, focuses ondeveloping amethodologyfor studying earlyvideogames,with for theHistory ofElectronic (ICHEG).Guay-Bélanger’s Games ongoingproject using archival materials andartifacts from The Strong’s International Center from Carleton University inOttawa, OntarioinCanada,conducted research fellowship inJanuary, Dany Guay-Bélanger, agraduate student History inPublic on-site at themuseumfor study throughout theyear. Duringaone-week The Strong welcomes scholars,students, collectors, andotherresearchers History ofEarlyVideo Games Researchers Explore the •

Spring 2018 the uniqueopportunityto discover play asitrelates to “This conference provides teachers andadministrators explore play through music,movement, andart. of round-table discussions, talks,and group activitiesthat and othereducation professionals, andfeatures aseries The Strong. Itisdesignedfor schooladministrators, teachers, Movement, andStories, takes place onFriday, May 4,2018 at The one-day conference, Reclaiming Joy through Song, and Communities. forand authorofSingingGames Families, Schools designer, andAnnaRainville, renowned educator, mentor, and longtimeExpeditionaryLearning (EL)Education school with returning speaker Steve Levy, award-winning teacher The Strong willhost itsthird annualeducation conference

Mt. Vinson, Antarctica inNovember. Time! Newman, enjoys The Strong’s Play Board ofTrustee member, Aaron Timeless Toys. of hismaterials, includinghisbook from themuseum’s library andsome pictured second from rightwithstaff collections andarchives. Walsh is Committee—tours The Strong’s of Fame’s National SelectionAdvisory and memberoftheNational Toy Hall Tim Walsh—game inventor, author, of Electronic Games. International Center for theHistory for exhibits anddirector ofthe Jon-Paul Dyson, vice president electronic gamescollections with School ofMusic,tours The Strong’s Contemporary Mediaat theEastman Beal Institute for FilmMusicand Mark Watters (left),director ofthe Distinguished Guests The Strong Welcomes newsletter onhisexpedition up

M/E Engineering, P.C. KeyBank GUND Division ofEnesco, LLC Excellus BlueCross BlueShield Bill Gray’s Restaurants Thank you to thefollowing companies for renewing theircommitments: 585-410-6302 [email protected]. receive valuable benefitsfor your employees, pleasecontact HillaryBobys at To learnhow your organization canmake adifference at The Strong and children andfamilies eachyear. resources to broaden The Strong’s reach andbringthepower ofplay to more corporate partnersandmuseumsponsors.Their supportprovides important Across thecommunity, organizations are investing inThe Strong by becoming Make aDifference Corporate Partners andSponsors Governor Andrew M.CuomoandtheNew York State Legislature. programming ismadepossible, inpart,by NYSCA withthesupportof and education intheartsandculture throughout thestate. The Strong’s resources ofNew York andbroadening publicaccess, appreciation, participation, agency, isdedicated to preserving andexpanding therichanddiverse cultural $47,000 to supportmuseumprogramming in2018. NYSCA, aNew York State The New York State Council ontheArts(NYSCA) hasawarded The Strong NYSCA Renews SupportofThe Strong details aboutThe Happiest Hour. Visit museumofplay.org/happiesthour to purchase tickets andfor more fun Entertainment, cotton candyfrom SugaryDelights,andmore. The evening willalsoincludeadance partyby DJ Napsfrom BreakThrough of Roc Brewing Co. whileexploring two floorsofhands-on,interactive exhibits. sampling ofsnackscourtesy ofSalena’s andacashbarfeaturing thelocalbeers The Strong’s originalexhibit, Rockets, Robots,andRay Guns.Guests willenjoy a The Happiest Hourwillfeature crafts, games,andactivitiesplay timein and community outreach programs. The Happiest Hourhelpto supportThe Strong’s overall educational mission and museumexperience for “bigkids”age21andolder. Proceeds from from 5:30to 9:30p.m. The Happiest Hourisaticketed, after-hours fundraiser Save thedate for The Strong’s next Happiest HouronWednesday, August 15, The Happiest HourReturns August 15 Tasteful Connections, Inc. Stern Pinball Paychex, Inc. Monroe Veterinary Associates Mary Therese Friel,LLC

History journal. in theReviews inAmerican “A History ofPlay-as-Innovator” published areview essay titled Additionally in March, Saucier Conference inSanFrancisco inMarch. traveled to Developers theGame Dubnik, Symonds, and Saucieralso for D.I.C.E. Summit2018. Dyson, strategic partnerships,inLasVegas Don Daglow, seniordirector for vice president for advancement; and electronic games;LisaFeinstein, vice president for Interpretation and Dubnik; Also inFebruary, Dyson joined dinner, alsoin New York City. the annualToy of The Year awards American International Toy Fair and president andCEO, at boththe were joinedby Steve Dubnik, York City. BenschandParnett-Dwyer Women inToys awards dinnerinNew represented The Strong at the Michelle Parnett-Dwyer, curator, vice president for collections, and Additionally inFebruary, ChrisBensch, with Dyson. at Stanford University inFebruary Software Preservation Workshop curator, attended theStanford Andrew Borman,digitalgames Harbor, Maryland,inJanuary. Festival)and Gaming inNational preservation at MAGFest (Music on apanelaboutvideogame Shannon Symonds, curator, spoke appeared onToyTales.ca inDecember. variations ontheboard gameClue Curator NicRicketts’ essay about Library inMassachusetts. an advisorfor theCapeCod Toy Additionally, McCoy hasbeennamed elementary schoolteachers. through Play.” Purposeful for called “Learning SocialStudies for elementaryschoolteachers a professional development series of Monroe BOCES Oneto present education, collaborated withstaff assistant vice president for In December, DebbieMcCoy, employees. all 13,000 ofthecompany’s to The presentation streamed was Ubisoft “Play for Good”campaign. keynote the address for present traveledGames, to Montreal to Center for theHistory ofElectronic director oftheInternational vice president for exhibits and In November, Jon-Paul Dyson, Out andAbout Jeremy Saucier, assistant www.museumofplay.org

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Ron Mead Time is inAmericaat Play. Build, Drive, Goandalarger model busses ispresently ondisplay in of hands,” hesays. OneofHarvey’s our collections were inthevery best giving to The Strong, we knew that Bus Company to themuseum.“By of memorabilia from theGreyhound collection ofmore than250pieces Carol’s leadanddonated his exhibit. Andin2015, Harvey followed in The Strong’s Build,Drive, Go Carol’s trains were putondisplay at themuseumwas awesome!” very well doneandtheinitialdisplay inventorying ofthecollection was says Harvey. “The packingand and efficiency oftheprocess,” the professionalism ofthestaff were bothvery impressed with her collection to themuseum,we “When Carol decidedto offer Planned GivingSociety. of The Strong’s Woodbury Circle lasting legacy ofplay asmembers eventually choosingto leave a remained friends ofthemuseum, train sets.Since then,thecouple has Honeymoon Express wind-uptoy home for Carol’s collection ofMarx 2012 whenthey were lookingfor a their relationship withThe Strong in Harvey andCarol Simmonsbegan Simmons Simmons Harvey andCarol A Playful Legacy: •

Spring 2018

Harvey Simmonswithitems hedonated to The Strong. new memories.” grandchildren to create great employees, theirchildren, and much nostalgia andallows our hands-on environment bringsso dynamic exhibit spaces. “The anniversary in themuseum’s to celebrate thecompany’s 25th year, Meadandhisemployees chose president ofM/E Engineering.Last our everyday lives,” says Ron Mead, discover theimportance ofplay in gem! There’s nobetter venue to “The Strong isatrueRochester partner program. investing inThe Strong’s corporate and Schenectady—has been offices inRochester, Buffalo, Albany electrical engineeringfirmwith Engineering—a mechanicaland For more than20years, M/E of Corporate Membership M/E EngineeringCelebrates 20Years unified community,” says Harvey. to preserve ourhistory andbuilda grown-ups alike, aswell asaway investment ineducation for kidsand “For me, agiftto The Strong isan of hisandCarol’s favorite exhibits. Dancing Wings Butterfly Garden, to themuseum,makingsure to visit memory alive eachtimehecomes away in2017. Harvey keeps hiswife’s pastime for Carol, whosadlypassed friends along,too—was acherished play at The Strong—and bringing museum. Gettinginto thespiritof and to enjoy new exhibits at the regularly to seetheircollections Harvey andCarol would visit After becoming collections donors,

one one discussion aboutyour legacy. or 585-410-6368 to start aprivate at [email protected] please contact Crissandra Harrison The Strong inyour estate planning, To learnmore aboutincluding generations to come. a legacy ofplay andeducation for meaningful way for othersto leave Planned GivingSocietycreates a to The Strong’s Woodbury Circle into thefuture. Their commitment can continue to fulfillitsmission well Carol, who help ensure themuseum support offriendslike Harvey and The Strong isgrateful for the for thefortunate lives we’ve led.” “It alsoallows usto pay itforward communities withtheirsupport. for enriching somany lives and is grateful to M/E Engineering funding for themuseum. The Strong employees while providing critical of benefitsto share withtheir M/E Engineeringenjoys asuite Like allCorporate Partners, newly renovated OneHistory Place. Gigi, Annie, andMaddielove the loves allthingssuperheroes, while favorite place inthemuseum:Benny a first stop, they each have their Wegmans SuperKidsMarket as grandchildren allrunstraight to museum together. Whilehisfour his family regularly visitthe corporate partnership—heand extends beyond hiscompany’s Mead’s appreciation ofThe Strong

Spring 2017 Programs underwritten inpartby science fiction. galaxies asyou explore theworld of Travel to distant futures and faraway and Ray Guns Exhibit Opening:Rockets, Robots, Saturday &Sunday, June9&10 10:30 &11:30a.m. activities. stories about sunshine, nature, and outdoor Summertime Fun:springinto summerwith Storytime Club Monday, June4 JUNE around past inductees. in aweekend filledwith activitiesthemed World Video HallofFame Game andrevel Celebrate thenewest inductees into the Weekend World Video HallofFame Game Saturday &Sunday, May 5&6 10:30 a.m. the 2018 class. Discover whichgameswillbeinducted into Induction World Video HallofFame Game Thursday, May 3 MAY 10:30 &11:30a.m. tales abouttransportation. Things That Go:fly, ride, andzoom through Storytime Club Mondays, April9, 16,23&30 Dancing Wings Butterfly Fees Garden. apply. Marvel at more than150orchids bloomingin Orchids inBloom Saturday, March 31–Monday, May 14 the museum. game andactivitystations throughout Get thewholefamily playing at eeBoo Family Break Game Week Friday, March 30–Sunday, April8 helicopter, rocket ship, theater, andmore. physical challengessuchasarescue Role-play ininspiringspaces bursting with Imagination Destination Now Open APRIL Unless otherwisenoted, events typicallyend by 4p.m. and are free to members.

Friends railroad displays, andexplore theThomas & Meet conductors, marvel at uniquemodel All Aboard! Trains Weekend Saturday &Sunday, April28&29 and more. recycling skillswiththeScottish Princess, Cinderella to create abird feeder, practice left theirtracks intheforest, partnerwith Help Snow White uncover whichcritters Princess Palooza Saturday &Sunday, April21&22 6 p.m. from Eastman Community MusicSchool. question andanswer session by faculty an interactive performance followed by a Clap your handsandtapyour toes during Eastman MusicSchoolPerformance Friday, April20 through theyears. and learnhow they have been made Explore theevolution of jigsaw puzzles itAllTogetherPutting Exhibit Opening:Jigsaw Puzzles: Saturday, June23 timed-ticket only. Fees apply. 26-foot-wide endurance zone. Entryisby Children ages four through 14canclimba Bristol MountainMobilePark Friday, June15–Monday, June25 10:30 &11:30a.m. friendly neighborsandcommunity helpers. Everyday Heroes: discover stories about Storytime Club Mondays, May 7, 14&21 Gordon, andothers. steam engines,suchasThomas, Percy, Don’t miss your last chance to meetfavorite Exhibit Closing:Thomas &Friends Sunday, May 6 Explore theRails! ride per person with paid admission. ride perpersonwithpaidadmission. TM : Explore the Rails! exhibit.: Explore theRails! Onefree official airlineofTheStrong.

TM :

5 6 7 8 9 0 21 30 20 14 29 19 13 18 12 7 17 6 11 22 23 24 16 25 26 27 28 10 5 15 9 4 SAT 3 8 FRI 2 THU WED 1 TUE MON SUN calendar for more information. ID required. Visit themuseumofplay.org members. Active-duty militaryandpersonnel duty militarypersonnelandupto five family Enjoy $5offgeneral admission for active- Recognition Day Month oftheMilitaryChild Saturday, April28 11 a.m. pals. animal discover thetruemeaningoffriendshipwith Quest! Enjoy aninteractive performance ofStory Children Performance Brockport Artsfor Saturday, April28 $1 offtickets. Seebackcover story. Red Wings at Frontier Field.Memberssave National Toy HallofFame withtheRochester Celebrate theiconic toys inThe Strong’s at the Rochester Red Wings National Toy HallofFame Day Sunday, June24 more.and Darling, captaintheJollyRoger ship, Tinker Bell,enjoy story readings withWendy sprinkle offairy dust from Peter Pan and Experience themagicofNeverland. Geta Discover Neverland Weekend Saturday &Sunday, May 19&20 carousel withpaidadmission. Museum. Onefree rideperpersononthe from theHerschellCarousel Factory Wilson Carousel andmeetrepresentatives Learn how themuseumconserves theElaine 100th Anniversary Elaine Wilson Carousel Saturday, May 12 April 2018 Journey through amagicalforest and 0 1 2 3 4 5 26 31 25 30 24 19 29 18 23 28 12 27 22 17 11 5 21 16 10 4 20 15 9 3 14 8 2 13 7 1 SAT 6 FRI THU WED TUE MON SUN May 2018 www.museumofplay.org

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June 2018

EVENTS OF CALENDAR 15 Nonprofit Organization US Postage PAID One Manhattan Square Rochester, NY Rochester, NY 14607 Permit No. 4144

The Strong® is a highly interactive, collections-based museum devoted to the history and exploration of play. As a 501(c)(3) not-for-profit educational organization, The Strong is funded in part by contributions MUSEUM ADMISSION and grants from individuals, corporations, foundations, and state and federal entities. It is home to the General Admission (does not include admission to International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Dancing Wings Butterfly Garden®): age 2 and older Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the $15, under age 2 free, museum members free. American Journal of Play and houses the world’s largest and most comprehensive collection of historical Admission to Dancing Wings Butterfly Garden: materials related to play. $4 per person for members, general admission fee plus $5 for nonmembers; children under age 2 free. BOARD OF TRUSTEES Tickets may be purchased at the museum’s Karthik Bala Kelly Gagan William W. Napier Jeff Valentine admissions desk. Bernard Birnbaum, CPM Kenneth Glazer Aaron Newman Mee F. Wing Admission rates and Dancing Wings Butterfly Garden David Burns Cecilia Griffin Golden, PhD Joy Ryen Plotnik, Esq. fees subject to change. Michael J. Cicero Nan Hildebrandt Bruce Raiffe Steve M. Dubnik, Zeke Duda Martin Jarzebowski, CFA William D. Rice President and CEO PARKING Erika Duthiers, Esq. Laura Saxby Lynch Donald Riley Carla Engelbrecht, EdD Reena Mehta Fred Smith, PhD Limited free parking is available for guests during regular museum hours on a first-come, first-served basis. On high visitation days, the museum lot may reach capacity early in the day. If space is not available on The Strong is supported with public funds from the Institute of site at the time of your visit, you will find additional Museum and Library Services (IMLS) and the New York State Council parking (fees apply) at neighboring municipal garages. on the Arts (NYSCA), a State agency. The Strong is accredited by the American Alliance of Museums (AAM), and is an institutional member of AAM, the American Association for State and Local History MUSEUM HOURS (AASLH), the Association of Children’s Museums (ACM), and the Monday–Thursday, 10 a.m. to 5 p.m. Museum Association of New York (MANY). Friday & Saturday, 10 a.m. to 8 p.m. Sunday, noon to 5 p.m. The Strong is a United Way donor designation agency (ID#2556) DINING The museum offers a variety of dining options including Pizza Hut Express, Taco Bell Express, Subway, Louie’s Sweet Shoppe, and Bill Gray’s Restaurant. Visit museumofplay.org for hours Rochester Red Wings and information. On weekends, holidays, and during school breaks, Celebrate Iconic Toys dining tables and chairs are reserved for restaurant customers only. Play ball! Join The Strong for a day at the ball park and a celebration of iconic toys when the Rochester Red Wings INFORMATION take on the Scranton/Wilkes-Barre RailRiders at 1:05 p.m. 585-263-2700 • museumofplay.org on Sunday, June 24. The special day at Frontier Field features a tribute to the time-honored toys in PLAY TIME The Strong’s National Toy Hall of Fame with Editor: Kelly Murphy Lucyszyn activities such as a Wiffle ball home run derby, Frisbee toss, in-game Big Wheel race, and more. Contributing Writers and Photographers: Hillary Bobys, Victoria Gray, Crissandra Harrison, See if you can solve the Frontier Field Mystery with Noelle McElrath-Hart, Allison McGrath, Beth Lathrop, an interactive game of Clue, try toy-inspired ballpark Kelly Murphy Lucyszyn, Shane Rhinewald, treats, play toy trivia, and learn about the treasured Olivia Viterna, Kate Whitman childhood toys of your favorite Red Wings players. Art Director: Niki Kruger, Zimmet Group Strong members can use promo code “STRONG” at redwingsbaseball.com to receive $1 off tickets for the Sunday, June 24 game. Show your Sunday, June 24 Red Wings game ticket to save $1 off museum admission per person on any visit through June 30, 2018!

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