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Rethinking the Relationship Between China and the West: a Multi- Dimensional Model of Cross-Cultural Research Focusing on Literary Adaptations CULTURA CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE CULTURA AND AXIOLOGY Founded in 2004, Cultura. International Journal of Philosophy of 2012 Culture and Axiology is a semiannual peer-reviewed journal devo- 2 2012 Vol IX No 2 ted to philosophy of culture and the study of value. It aims to pro- mote the exploration of different values and cultural phenomena in regional and international contexts. The editorial board encourages OLOGY the submission of manuscripts based on original research that are I judged to make a novel and important contribution to understan- LOSOPHY OF I ding the values and cultural phenomena in the contempo rary world. CULTURE AND AX AND CULTURE ONAL JOURNAL OF PH I INTERNAT ISBN 978-3-631-62905-5 www.peterlang.de PETER LANG CULTURA 2012_262905_VOL_9_No2_GR_A5Br.indd 1 16.11.12 12:39:44 Uhr CULTURA CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE CULTURA AND AXIOLOGY Founded in 2004, Cultura. International Journal of Philosophy of 2014 Culture and Axiology is a semiannual peer-reviewed journal devo- 1 2014 Vol XI No 1 ted to philosophy of culture and the study of value. It aims to pro- mote the exploration of different values and cultural phenomena in regional and international contexts. The editorial board encourages the submission of manuscripts based on original research that are judged to make a novel and important contribution to understan- ding the values and cultural phenomena in the contempo rary world. CULTURE AND AXIOLOGY CULTURE INTERNATIONAL JOURNAL OF PHILOSOPHY INTERNATIONAL www.peterlang.com CULTURA 2014_265846_VOL_11_No1_GR_A5Br.indd.indd 1 14.05.14 17:43 Cultura. International Journal of Philosophy of Culture and Axiology E-ISSN (Online): 2065-5002 ISSN (Print): 1584-1057 Advisory Board Prof. dr. Mario Perniola, University of Rome “Tor Vergata”, Italy Prof. dr. Paul Cruysberghs, Katholieke Universiteit Leuven, Belgium Prof. dr. Michael Jennings, Princeton University, USA Prof. Emeritus dr. Horst Baier, University of Konstanz, Germany Prof. dr. José María Paz Gago, University of Coruña, Spain Prof. dr. Maximiliano E. Korstanje, John F. Kennedy University, Buenos Aires, Argentina Prof. dr. Nic Gianan, University of the Philippines Los Baños, Philippines Prof. dr. Alexandru Boboc, Correspondent member of the Romanian Academy, Romania Prof. dr. Teresa Castelao-Lawless, Grand Valley State University, USA Prof. dr. Richard L. Lanigan, Southern Illinois University, USA Prof. dr. Fernando Cipriani, G.d’Annunzio University Chieti-Pescara, Italy Prof. dr. Elif Cirakman, Middle East Technical University, Ankara, Turkey Prof. dr. David Cornberg, University Ming Chuan, Taiwan Prof. dr. Carmen Cozma, Alexandru Ioan Cuza University Iassy, Romania Prof. dr. Nancy Billias, Department of Philosophy, Saint Joseph College, Hartford, USA Prof. dr. Christian Möckel, Humboldt University of Berlin, Germany Prof. dr. Leszek S. Pyra, Pedagogical University of Cracow, Poland Prof. dr. A. L. Samian, National University of Malaysia Prof. dr. Dimitar Sashev, University of Sofia, Bulgaria Prof. dr. Kiymet Selvi, Anadolu University, Istanbul, Turkey Prof. dr. Traian D. Stănciulescu, Alexandru Ioan Cuza University Iassy, Romania Prof. dr. Gloria Vergara, University of Colima, Mexico Prof. dr. Devendra Nath Tiwari, Banaras Hindu University, Varanasi, India Prof. dr. Massimo Leone, University of Torino, Italy Prof. dr. Christian Lazzeri, Université Paris Ouest Nanterre La Défense, France Prof. dr. Asunción López-Varela Azcárate, Universidad Complutense de Madrid, Spain Editorial Board Editor-in-Chief: Co-Editors: Prof. dr. Nicolae Râmbu Prof. dr. Aldo Marroni Faculty of Philosophy and Social- Facoltà di Scienze Sociali Political Sciences Università degli Studi G. d’Annunzio Alexandru Ioan Cuza University Via dei Vestini, 31, 66100 Chieti B-dul Carol I, nr. 11, 700506 Iasi, Romania Scalo, Italy [email protected] [email protected] Executive Editor: PD Dr. Till Kinzel Dr. Simona Mitroiu Englisches Seminar Human Sciences Research Department Technische Universität Braunschweig, Alexandru Ioan Cuza University Bienroder Weg 80, Lascar Catargi, nr. 54, 700107 Iasi, Romania 38106 Braunschweig, Germany [email protected] [email protected] Editorial Assistant: Dr. Marius Sidoriuc Designer: Aritia Poenaru Cultura International Journal of Philosophy of Culture and Axiology Vol. 9, No. 2 (2012) Editor-in-Chief Nicolae Râmbu Guest Editor: Asunción López-Varela Azcárate PETER LANG Frankfurt am Main · Berlin · Bern · Bruxelles · New York · Oxford · Wien Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de. Umschlagabbildung: © Aritia Poenaru ISSN 2065-5002 ISBN 978-3-631-62905-5 © Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2012 All rights reserved. All parts of this publication are protected by copyright. Any utilisation outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution. This applies in particular to reproductions, translations, microfilming, and storage and processing in electronic retrieval systems. www.peterlang.de CONTENTS SEMIOTICS OF WORLD CULTURES Asunción LÓPEZ-VARELA 7 Introduction to Semiotics of World Cultures Wenceslao CASTAÑARES 13 Lines of Development in Greek Semiotics Oana COGEANU 33 In the Beginning Was the Triangle: A Semiological Essay Qingben LI & Jinghua GUO 45 Rethinking the Relationship between China and the West: A Multi- Dimensional Model of Cross-Cultural Research focusing on Literary Adaptations Ömer Naci SOYKAN 61 On the Relationships between Syntax and Semantics with regard to the Turkish Language Dan LUNGU 77 Translation and Dissemination in PostCommunist Romanian Literature Yi CHEN 87 Semiosis of Translation in Wang Wei’s and Paul Celan’s Hermetic Poetry Lars ELLESTRÖM 103 The Paradoxes of Mail Art: How to Build an Artistic Media Type Benson O. IGBOIN 123 The Semiotic of Greetings in Yoruba Culture Ulani YUNUS & Dominiq TULASI 143 Batik Semiotics as a Media of Communication in Java Nadezhda NIKOLENKO 151 Semiosis and Nomadic Art in Eurasia Susi FERRARELLO 163 Husserl’s Theory of Intersubjectivity Dennis IOFFE 175 The Cultural ‘Text of Behaviour’: The Moscow-Tartu School and the Religious Philosophy of Language Nicolito A. GIANAN 195 Philosophy and Dealienation of Culture: Instantiating the Filipino Experience Diego BUSIOL 207 The Many Names of Hong Kong: Mapping Language, Silence and Culture in China I-Chun WANG 227 The Semiosis of Imperialism: Boadicea or the 17th-Century Iconography of a Barbarous Queen Massimo LEONE 237 The Semiotics of Waste World Cultures: On Traveling, Toilets, and Belonging 10.5840/cultura2012924 Cultura. International Journal of Philosophy of Culture and Axiology 9(2)/2012: 45−60 Rethinking the Relationship between China and the West: A Multi-Dimensional Model of Cross-Cultural Research focusing on Literary Adaptations Qingben LI Institute for World literature and Cultural Studies Beijing Language and Culture University Haidian District, Beijing, China [email protected] Jinghua GUO The College of Foreign Languages Inner Mongolia University of Technology Hohhot, Inner Mongolia, China [email protected] Abstract. In the age of Globalization, cultural identity is a pointed and hotly debated question in academia. Cultural identity involves a core of traditional values and the recognition of several developing layers: the individual, the community and the na- tion. China has two dominant cultural tendencies: conservatism and protectionism. This has resulted in rejecting Western discourse to preserve a supposedly unchange- able Chinese identity. Comparative models that study cultural and literary exchanges between China and the West were based on dualist perceptions of spatio-temporal orientation. The multi-dimensional model of cross-cultural research espoused in this paper re-examines the relationships between Chinese and Western cultures and their literature. It also examines the misappropriation, transplantation, transfer and trans- formation of cultural representations and theories across diverse historical periods. As opposed to the dualist model of traditional comparators approaches, where rela- tions are simplified to A influences B. the multi-dimensional model operates com- plex mapping, between ancient Chinese culture and Western culture, and then back to modern Chinese culture. This paper offers a case study of the complexity of cross-cultural exchanges over time, with the example of Ji Junxiang’s The Orphan of Zhao, its sources, (mis)adaptations and critical interpretations. Keywords: China, East West cross-cultural exchanges, The Orphan of Zhao, Wang Guowei. INTRODUCTION Viewed as diachronic processes, Modernization and Globalization have been interpretively derived from the concept of Westernization in the 45 Qingben Li & Jinghua Guo / Rethinking the Relationship between China and the West eyes of many scholars, both Eastern and Western. In the postcolonial milieu, Edward Said marked “Orientalism” a product of Western cul- ture and a projection of Western subjectivity and power (Said, 1979: 12). As Liu Kang and Jin Hengshan argue in “Post-colonial Criticism: from the West to China,” (1998), much postcolonial criticism, while grounded in the Orient, are not real oriental discourse given the multi- cultural multiethnic background of scholars who,
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