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MY // F L O R E N C E - ISSUE N. 1 MALL M A G A Z I N E Travelling is an art. It must be done in comfort, with passion, with love TIZIANO TERZANI ETERNAL CHARM FLORENCE AND THE CHIANTI THE DRAW OF THE SEA SANREMO PRINCIPALITY OF MONACO THEN AS NOW FESTIVAL OF ITALIAN POP MUSIC GOURMET STOP TASTE TRAILS I T I N E R A R Y The Medici Chapels are the mausoleum A UNESCO World Heritage Site, of the Medici family, and they contain Florence - or Florentia, as it was masterworks of sculpture originally named - lies in a natural by Michelangelo. Stepping inside amphitheatre, hemmed in by hills on the resting place of the Medici is like three sides and bisected by the River diving right into the past. Arno. It was the cradle of the Renaissance and is universally recognised as one of the most beautiful cities in the world. 2 T o s c a n a The best way to admire the cathedral’s dome, the work of Filippo Brunelleschi, is to climb its 463 steps, a route which takes you face-to-face with the beautiful frescoes on the inside it, painted by Giorgio Vasari. But the true rush comes when you are outside, 92 metres up. Admiring Florence from high, with Giotto’s bell tower standing in front of you. Shivers! 3 I T I N E R A R Y Little rain, gentle breezes, a mild climate with an average of 2,900 hours of sun every year: the cities on the French and Ligurian rivieras are Offshore of the French Europe’s warmest in winter, and Ligurian Rivieras, at a latitude of 42° North. you can spot whales That’s why the wealthy, the gentry and dolphins in their natural and the celebrities habitat. In fact, the city faces of the nineteenth century came from directly onto the Pelagos all over Europe to spend winter here. Sanctuary in the Ligurian Sea. 4 T o s c a n a Can you picture the typical postcard landscapes of citadel hilltowns, colourful houses with flowers in the windows, and the blue sea in the background? These are the towns of the Ligurian Riviera and the nearby French Riviera. Enchanting, breathtaking places like Ventimiglia, Mentone and Antibes. 5 SUMMARY FEEL FLORENCE EXTRAORDINARY AND CHIANTI Albert Herrera Itinerary p.12 p.14 p.16 THE FEELING BEHIND THE POWER Vincenzo Dascanio PLACES APPOITMENTS Hotels Florence, Sanremo and restaurants and surrounding p.64 p.60 p.52 THE MALL LUXURY OUTLETS The Mall Firenze and The Mall Sanremo QR CODE FOR VERSIONS IN OTHER LANGUAGES SUMMARY p.30 p.32 IN THE NAME BLOGGER OF HOSPITALITY Annabelle Fleur Domenico Colella Veronica Ferraro p.34 p.46 SEA, CULTURE AND SHOPPING Marco Sarlo SANREMO AND FRENCH RIVIERA Itinerary CHEF Claudio Mengoni SANREMO Paolo and Barbara Masieri FESTIVAL 2020 p.48 Amadeus p.50 EDITORIAL In search of beauty by Giorgio Motta When I think of The Mall Luxury Outlets, propose a real journey into the beauty to I never think just about a company that fall in love with, as we are: Florence and builds and runs luxury malls, I rather see Sanremo are inimitable sceneries where a close-knit group of people driven by a the incredible blend of their landscapes, common deep passion for fashion, hence art, history, flavours, colours and nature for beauty. This is why to "just" oper- will definitely conquer anybody's heart, ate successful outlet villages and pursue unique places where beauty can be expe- good performances cannot be a sufficient rienced in all its forms. We have then de- objective for our hearts: our main desire cided to broaden our horizon and go over is to feed everyday our passion for beauty the walls of our offices to share with you and share it with our guests, making our all this beauty surrounding us, through malls the perfect ambience for this love some pages telling about the experienc- story. Thus we work hard day by day to es of friends who already fell in love with make sure that every single element and these special locations, and are happy to service of our luxury malls - the exclusive share their stories, feelings, sensations fashion proposals, the Italian design ar- and some special secrets, suggesting tai- chitecture, the exquisite food, our warm lor-made journeys and travel recommen- welcome and special services, the amaz- dations. We have therefore come up with ing initiatives and exhibitions... up to the a magazine, twice a year, telling about smallest brick - could be a parithetic de- how much beautiful life is. A way of trans- cisive ingredient of a magic alchemy that forming a shopping day at The Mall Firen- makes our guests' experience unique and ze or The Mall Sanremo into an amazing unforgettable. Even more, we desire to unforgettable experience of life. The birth of Italian style. Italian fashion began in 1952 in the Sala Bianca at Florence’s Palazzo Pitti. A photo taken at the time by the photographers of Archivio Foto Locchi. Foto Levi/©Archivio Foto Locchi (www.fotolocchi.it) 9 COLOPHON GIORGIO FRANCESCA LUDOVICA MOTTA CAMBI MARINA General Manager Marketing Manager PR & Communication Coordinator ANNAMARIA YULIA MARA GORDEEVA APAC Tourism Marketing EMEAIR, CIS & Americas Coordinator Tourism Marketing Coordinator MY MALL M A G A Z I N E ISSUE N. 1 Curated by Gruppo Editoriale Editorial staff Sabrina Bozzoni, Teresa Favi, Francesca Lombardi, Virginia Mammoli, Mila Montagni, Antonia Ruggiero Photographers Lorenzo Cotrozzi, Dario Garofalo, New Press Photo Art editor Martina Alessi, Melania Branca Translations The Florentine Advertising and marketing director Alex Vittorio Lana Alex Vittorio Lana & Matteo Parigi Bini via Piero della Francesca, 2 - 59100 Prato - Italy www.gruppoeditoriale.com Alberta Ferretti Ermanno Scervino Philipp Plein Alexander Mcqueen Ermenegildo Zegna Pomellato Aquazzura Etro Roberto Cavalli Balenciaga Fay Saint Laurent Billionaire Fendi Bottega Veneta Gcds Salvatore Ferragamo Burberry Giorgio Armani Sergio Rossi Chloé Givenchy Sutor Mantellassi Chopard Gucci Tag Heuer Coach Hogan Tod's Corneliani Jimmy Choo Dolce&Gabbana Loro Piana Tom Ford Emilio Pucci Moschino Valentino Emporio Armani Pasquale Bruni Versace Alexander Mcqueen Msgm Balenciaga Poltrona Frau Bottega Veneta Saint Laurent Dolce & Gabbana Santoni Ermenegildo Zegna Versace Etro Gcds Giorgio Armani Gucci Jimmy Choo Karl Lagerfeld Kids Around Loro Piana Luxury Multibrand TRAVEL INFLUENCER Feel extraordinary ALBERT HERRERA, "OUR MOST SOPHISTICATED TRAVELERS ARE LOOKING FOR HIDDEN GEMS" Albert Herrera is SVP, Global Product Firenze and The Mall Sanremo to its Partnerships at Virtuoso, the exclu- network? sive network of high-end travel companies No trip to Italy would be complete without who work together to create customized the beauty and luxury of Italian shopping. vacations for luxury travellers. The Mall Luxury Outlets provides an ex- What are the most interesting trends perience that is perfect for our network of in the luxury travel industry? travellers - unique, high quality and exclu- Luxury travellers desire to savour as many sive. It’s like having access to a personal new destinations and exciting experiences shopper and the best brands are made ac- as possible in more authentic ways. They cessible to you. travel to learn and return home trans- What is Tuscany’s most precious formed. treasure? What would you say is the added value With its beautiful landscapes and archi- of a Virtuoso trip? tecture, Tuscany truly stands apart in Using a Virtuoso travel advisor elevates how it invites you to experience life like a every aspect of your trip, from departure native. You can experience the Under the to a smooth return. Our network is com- Tuscan sun dream – the beautiful villas posed of the best travel partners and des- amid the rolling landscapes, enjoying a tinations around the world. Virtuoso has glass of the world-renowned wine. proven to open doors and provide VIP ac- And Sanremo’s? cess. As they say, you can’t VIP yourself. Sadly I have not made it to Sanremo yet, What attracts your customers to Italy? however it’s on my list for this year before Italy is truly the most popular destination my annual pilgrimage to Nice. My first for most of our clients and is consistently stop will be to the Royal Hotel Sanremo. at the top of the annual Virtuoso Luxe Re- My second, of course, will be The Mall port. Food, wine, history, art, adventure, Sanremo, where I plan to take advantage spa, culture, wonderful hotels and beauti- of the strong dollar and do some Christ- ful scenery. mas shopping for family and friends (and, Why has Virtuoso added The Mall myself, of course). 13 I N T E R V I E W “The Mall is a dynamic, determined company, not afraid to roll the dice. The displays that we make for them are meant to communicate their idea of the avant-garde” EVENT DESIGNER The feeling behind the power VINCENZO DASCANIO, HOW TO MAKE EVERY EVENT UNFORGETTABLE With a floral event designer like Vincenzo that of the companies they represent with Dascanio, the wow factor is guaranteed. such passion. Original and eclectic, he channels the ar- What are the most special things that tistic direction of Armani Fiori to create a you’ve done for The Mall Luxury Outlets? singular brand, while lending his signature The Christmas displays are the first thing to displays which travel the world. The that we did for the group back in 2018, and Mall Firenze and The Mall Sanremo are we were then honoured when they request- among them. ed that we support them for the opening of Personal touch and high-end, tailor-made The Mall Sanremo.