International Textile and Apparel Association 2014: Strengthening the Fabric of our Profession, (ITAA) Annual Conference Proceedings Association, Legacy and Friendships! Jan 1st, 12:00 AM Hortense Odlum: Bonwit Teller’s first female president, 1934-1940 Michael Mamp Central Michigan University,
[email protected] Sara Marcketti Iowa State University,
[email protected] Follow this and additional works at: https://lib.dr.iastate.edu/itaa_proceedings Part of the Fashion Design Commons Mamp, Michael and Marcketti, Sara, "Hortense Odlum: Bonwit Teller’s first female president, 1934-1940" (2014). International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 81. https://lib.dr.iastate.edu/itaa_proceedings/2014/presentations/81 This Event is brought to you for free and open access by the Conferences and Symposia at Iowa State University Digital Repository. It has been accepted for inclusion in International Textile and Apparel Association (ITAA) Annual Conference Proceedings by an authorized administrator of Iowa State University Digital Repository. For more information, please contact
[email protected]. Charlotte, North Carolina 2014 Proceedings Hortense Odlum: Bonwit Teller’s first female president, 1934-1940 Michael Mamp, Central Michigan University, USA; Sara Marcketti, Iowa State University, USA Keywords: Hortense Odlum, Bonwit Teller, retail, history From the late 19th century onward, a myriad of new retail stores developed within the United States. These establishments provided shoppers, particularly women, assortments of fashion products that helped shape the American culture of consumption. Authors have explored the role that women played as consumers and entry-level saleswomen in department stores in both America and abroad.1 However, aside from scholarship regarding Dorothy Shaver and her career at Lord & Taylor, little is known about other female leaders of retail companies.