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Sustained Expansion of Corporate Value

1 DDI CORPORATION, KDD Corporation, and 2 Using the CDMA2000 1x EV-DO method, we 3 The iPhone is added to the au IDO CORPORATION merge and form a new launched “CDMA 1X WIN,” which enables data lineup, contributing significantly to a rise in au company. The trade name of the new entity is communications with downlink speeds of up momentum. DDI CORPORATION, and it operates under the to 2.4Mbps. At the same time, we introduced new KDDI corporate brand in November 2002. the industry’s first fixed-rate packet service.

Operating Income*1 (left) Market Capitalization (monthly) (right)

(Billions of yen) Jan. 2007 (Trillions of yen) 800 FTTH business integrates 8 2  Oct. 2006 with Electric Power Nov. 2003 Mobile number Company, Incorporated 1 Apr. 2002 Industry’s first flat-rate packet portability (MNP) 700 Oct. 2000 Third-generation mobile service introduced launched 7 phone service begins DDI CORPORATION Apr. 2008 Apr. 2006 (now KDDI CORPORATION) Acquired shares in Chubu SoftBank Group Corp. launched Co., Ltd. 600 converts K.K. 6 Yuusai Okuyama (ctc), converting the company Oct. 2003 (now SoftBank Mobile Appointed President to a consolidated subsidiary Sales commence of Corp.) to a subsidiary “INFOBAR,” the first 500 model from the au 5 Jun. 2001 design project Nov. 2004 ® Tadashi Launch of “KDDI Hikari “Chaku-uta Full ” Onodera launched as the 400 Plus” ser- 4 appointed vices (FTTH) industry’s first president music download service 300 3

200 2

100 1

0 0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

*1 Operating income shown for fiscal years ended March 31

Dividends per Share*2 (left) Dividends Payout Ratio*3 (right)

(Yen) (%) 180 33.2 36 32.6 160 32 28.5 27.5 140 27.2 28 24.1 120 22.4 22.0 24 20.7 21.2 20.8 21.5 100 20 17.5 16.8 80 16

60 12

40 8

20 4

0 0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

*2 Values are adjusted following stock splits conducted with effective dates of October 1, 2012, and April 1, 2013. Figures for previous fiscal years have been retroactively adjusted. *3 The dividends payout ratio is not shown for the fiscal year ended March 31, 2002, as a net loss was recorded.

02 KDDI CORPORATION INTEGRATED REPORT 2015 PERFORMANCE

4 KDDI leads the industry in introducing new 5 Jupiter Telecommunications Co., Ltd. (J:COM), 6 Commencement of “au WALLET,” a new e-money value, including bundled services combining which has a majority market share, is included in service that gives users to a settlement and fixed-line broadband and a KDDI’s scope of consolidation, further strength- function that also works at physical shops platform service that provides safe and conve- ening the Company’s customer base in the nient smartphone access. fixed-line broadband arena. This move boosts KDDI’s consolidated operating performance in the fiscal year ended March 31, 2014.

Operating Income*1 (left) Market Capitalization (monthly) (right) 3 6 Jul. 2008 Oct. 2011 May 2014 (Billions of yen) SoftBank Mobile Corp. KDDI launches its first iPhone “au WALLET” (Trillions of yen) 800 launches the iPhone service begins 8 4 Mar. 2012 “au Smart Value” and 700 7 Jul. 2009 “au Smart Pass” launch UQ Communications Inc. launches “UQ WiMAX” Sep. 2012 May 2014 600 commercial service ’s first “carrier 6 Dec. 2010 “au 4G LTE” aggregation (CA)” Takashi Tanaka service technology introduced appointed commences 500 president 5

Apr. 2014 400 Management merger 4 between J:COM and JCN Apr. 2013 300 Announcement of three-year 3 medium-term management targets

5 200 2 Jupiter Telecommunications Co., Ltd. (J:COM), became consolidated 100 1

0 0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 (Year)

Dividends per Share*2 (left) Dividends Payout Ratio*3 (right)

(Yen) (%) 180 33.2 36 32.6 160 32 28.5 27.5 140 27.2 28 24.1 120 22.4 22.0 24 20.7 21.2 20.8 21.5 100 20 17.5 16.8 80 16

60 12

40 8

20 4

0 0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 (Years ended March 31)

KDDI CORPORATION INTEGRATED REPORT 2015 03