C T B I Fi Corporate Briefing

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CtBifiCorporate Briefing 平成 25 年 4 月 25 日 06/2014

ITmedia Inc.

EtblihdiEstablished in Lis te d on TSE SftbkSoftbank group 1999 Mothers in 2007 company

Paid Capital Sites

¥1.64B 30+ Clients

Number of Employees Monthly Readers 600+

175 20MUB Annual Sales Editorial Sales 80 65 Monthly Traffic ¥2.9B Professional contributors PV 500+ 100M

Professional Editors Strong Consulting Sales And its network

Unique add-value services such as Dominance of IT market Lead Generation and Smart Media

specialized information media figure of specialist information through magazines media in Internet era model in 1980s to 90s - model of ITmedia -

•Professional industrial •Professional industrial websites Magazines C •Free browse/ membership-based r •Subscriptions eation content •Magazine advertisement publi •Internet advertising business business model s o

hing ECO

f new Energy Management Businesses Electronics Businesses Computers Entertainment m Interne odel IT Architectur Medical/ Engineers Real estate Lifestyle e/ design biotech Job

t offers

ＩＴ総合情報ポータル「ITmedia」

Consumer ＩＴ II ndustry Market

Electronics, Mechanics Others And Manufacturing Industries

Providing electricity to 30,000 household, new wind power station starts from Jan 2016 in Akita Energy Biomass power generation by using 400t/day chicken droppings in Iwate budgeted ¥6B Apple to acquire the subsidiary of Runes us? ‘Not yet decided’ Could you print out 3D with that STL? ―Easy modify SDL with 「netfabb」 Simulteneously 40 channel measure with 63GHz-Agilet OSC E/M A variety of way of DevOps introductions-6 success factors found out by us Basic three rules of DB plan Readers Report-IT introducing of Educational Institutes Still increasing Information Security Investment-Quick response is the key! Enterprise The purpose of Bid Data Business initiated by Nissan IT How to select Cloud Storage as Inter-coprorate collaboration tool Zuckerberg CEO, annual salary is $1 in 2013, will be paid $650,000 Surpass 400M LINE users, is going to reach more than 500M within this year. Business To do list for Windows XP users in April 9th. You should watch out! New stationery working with smart phonePart1 Mastering the core of marketing automation Is Chinese market really risky? Consumer Apple introduces LET iPad in China IT TV in the bath room? Panasonic introduces 15V model of ‘Private Viera’ Dell introduces summer models of gaming note ‘ALIENWARE 17/18’ with Windows 8.1 High resolution 2nd generation ‘PowerShot G1 X Mark II’ Net and What did you say in April Fools Day in 2014 Culture Four heavenly kinds in tennis-Federer plays ‘Final Weapon’ in ‘Prince of Tennis’ Nice running! A lot of Twitters of ‘Runaway radish’

A lot of information supporting IT introduction to the corporate

Find out high qualified leads analyzing contents touch points and numbers

Horizontal expansion of IT industry business model to Electronics/Mechatr onics and Manufacturing

New pillar of business supported by Ｍ& Ａ of two media

Introducing up- to-date topics in intenet

PV directly relates to revenue by ad network

ITmedia •Providinggp specialized Advertising Ad rate agency Internet media group information and news •Issuing e-mail magazines Advertiser Media rep User (general Providing ad spot (readers) corporations) •Browsing information •Browsing exclusive Ad rate content through member registration Membership Membership Providing ad spot for product ad Commissio Posting fee j Introdu ob app custo potent Provid

Money flow m n c i ing

licants Media advertisement based businesses al er list ing Staffing Information flow agency

Profile based businesses Client * Media rep: A primary agent exclusively company Recruiting handling internet advertisements (include medium & company small companies) Copyright © 2014 ITmedia Inc. P 10 ITmedia -Our products and services

Others Tie-in services 6% Display Advertising 29% 34%

31%

Targeting services

Virtual Event Lead Generation

Copyright © 2014 ITmedia Inc. P 11 ITmedia -Our lead generation on special media sites Lead generation is the process of creating sales potentials which convert into sale lead for new sales opportunities

Special media sites

Gather targets Reach / Awareness Get profiles Consideration

Filter by interest Engage (behavior) LLdGead Genera tion Nurture / Convert Sales prospects Loyalty

Data & Technology Driven

Lead Smart Media Generation

Increase Media Power revenue

Growth Global Alliance・ Expand M&A Develop new market

No.1 Web media

Old media business ITmedia new ITmedia

SoftBank Publishing ～2010 2011～ Print paradigm Web paradigm Smart & Social paradigm

①①SmartSmart DiDevice

②②SmartSmart Eco System

③③SmartSmart Business Model

Smartphone ebook reader OFF time Gadget

Money Finance Marketing OffConsumer Time Manage ＩＴ Others ment Natural Energy How to Business Net & Printers Electric work SitSociety Information Power smart Electric systems Vehicle Smart Tablets Phone ＰＣ Information Electronics & TechnologyEmbed Electro dddManufacturinged nics eBook Digital ＡＶ Camera machine Certifi cation Development & OperationMftiManufacturingManufacturSiSemiSingemi-conconductordtductor movie Engine Mech er & automobile NNt&Cltet & Culture anics Career

Establishment: December 29, 1999

Capital: $16M (as of March 31, 2014)

Representatives: Toshiki Otsuki, President and CEO

Location: Head Office: Akasaka Oji Bldg., 8-1-22 Akasaka Minato-ku,,y Tokyo 107-0052 Japan Business lines: Development and operation of Internet-only media providing information and services centered on Technology and Business field. Number of 175 (as of March 31, 2014 ) emppyloyees: Major SB Media Holdings Corp. shareholders: Yahoo Japan Corporation, Others

Akihabara

Shinjuku The Imperial Palace Tokyo st .

Ginza Harajuku

Omotesando Roppongi Shibuya

December 1999: Established Softbank ZDNet Inc. (current ITmedia Inc.), operated comprehensive IT information site as a first online publishing company in Softbank Group.

January 2004: Changed name to Softbank ITmedia, Inc.

March 2005: Merged with atmarkIT Corp. Changed name to ITmedia Inc.

[atmarkIT Corp: established in February 2000, an online media company specializing in IT technologies]

February 2006: Merged with Mediaselect Inc.

[Mediaselect Inc.: established in May 2001, the publishing company specializing in the enterprise field]

April 2007: Listed on the Tokyo Stock Exchange Mothers

December 2009: Purchased E2 publishing providing EE Times Japan

June 2011: Purchased EDN Japan

Contribute to Information Revolution by Innovating Professional Media

•We believe profession makes media reliability •ThlldTechnology leads conven tildititional media to innova tion •Providing media community as a social knowledge crowd

CEO

Technology Media Development Marketing Administration

IT Industry Smart Consumer Electronics & Smart- media Platform Media Group Media Group Manufacturing Business Business Media Group Development Development