AutoANNUAL REPORT 2004 2 Verband der Automobilindustrie IMPRINT
ISSN 0171-4317 Copyright: Verband der Automobilindustrie e.V. (VDA) 2004 Westendstrasse 61, D-60325 Frankfurt am Main Internet: www.vda.de Editor: VDA Communications Dr. Karsten Eichner Design: edition agrippa gmbh Gustav-Heinemann-Ufer 84-88, D-50968 Cologne Printing: Henrich Druck + Medien Schwanheimer Strasse 110, D-60528 Frankfurt am Main FOREWORD Verband der Automobilindustrie Annual Report 2004 3
investment is compelling – today, The fact that the number of jobs virtually two-thirds of all cars produced in Germany that could potentially be in the new EU states bear a German relocated abroad is on the increase badge. Thanks to local production facili- must surely send alarm bells ringing ties and a well-developed sales organi- for Germany’s policymakers. Domestic sation, the German-brand automakers growth is too weak to allow many new have established a leading position jobs to be created. There is an urgent there, commanding over 60 per cent need for measures to create greater of certain markets. And further sales value in Germany. This will require the successes can be expected: the backlog active involvement of the trades unions of demand is huge. and also calls for continued improve- ment of the business backdrop in gen- Besides proximity to the sales mar- eral. Clinging to the status quo, a kets, it is the attractive conditions that no-risk mentality and stubborn refusal to exist there that tempt many businesses change course do not help. Rather, the to invest in the new member states. situation calls for innovative solutions Faced with fierce global competition that will restore greater freedom for and pressure to reduce costs, more and entrepreneurial and creative potential more companies – especially suppliers – in Germany. are opting for a location mix of German and Eastern European production facili- Industrial growth requires an ties to keep their cost structures com- efficient infrastructure. If the transport 2004 marks a turning point in the petitive. For many businesses, a mixed network – especially the major road history of Germany and Europe. On solution like this is the only means of network – is not rapidly developed, May 1, ten states from Central and staying ahead of tough international the potential for economic growth South-Eastern Europe joined the Euro- competition and also maintaining their cannot be exploited and integration pean Union. This biggest-ever enlarge- locations in Germany. With this in mind, of the new member states into the EU ment in the history of the EU represents it is incomprehensible that policymakers will be piecemeal. Centrally placed in a huge challenge for our community of should accuse German companies that Europe as it is, Germany is of key states, but it also holds vast opportuni- invest abroad as being "unpatriotic", a importance here: as a transit country, ties, especially for the auto industry. sweeping statement that is completely it will bear the brunt of most of the The German auto industry is actively unfounded. With the closely intertwined future traffic – and most of this will using the opportunities offered by the relationship between production facili- use the roads. Many major roads in eastward enlargement of the EU, and ties home and abroad, investing in other Germany are already congested and this is not a new phenomenon: since locations where conditions are more the economic impact of traffic jams is the fall of the Iron Curtain, over 10 billion favourable actually helps secure jobs huge. The goal of any consistent infra- euros have been invested in the new in Germany – jobs that for some time structure policy must be to take up this EU states, 8 billion euros of these in have been at much greater risk from challenge in plenty of time, with the production facilities currently capable the problems of high labour costs and necessary means. Cutting expenditure of producing over 700,000 cars. Just as insufficiently flexible working hours than on the transport network is the wrong on the Chinese market, the return on the general public realises. response. 4 Verband der Automobilindustrie FOREWORD
Germany leads the world rankings to remain the world’s number one. tered in Germany already comply with in research and development, as well Although this has been less straight- the strict EURO 4 directive which does as in patents. However, we cannot allow forward than it may have seemed, the not come into effect until 2005. More ourselves to rest on our laurels. On the auto industry is determined to continue and more diesel models also have contrary - Germany cannot afford to down this path. The Technical Congress, particulate traps. Modern petrol cars lose its lead here. In the auto industry, VDA SME Day, Quality Management with catalyst technology emit virtually production and research cannot be Summit and the first-ever VDA 100 per cent clean exhaust gas. Inten- separated at will; they are closely linked Research Conference are now key sive research is going on to find alter- and mutually interdependent. If too platforms of our work. native fuels and power sources. Fuel much production is relocated abroad, consumption and emissions by commer- there is a danger that, sooner or later, Dwelling too much on problems cial vehicles, too, have been steadily the research landscape in Germany will and understating our successes seems falling for many years, as will be impres- be under threat. to be a hallmark of our society. Yet, we sively displayed at the International have a lot to be proud of. Motor Show for Commercial Vehicles The German government has pro- in Hanover in September 2004. claimed 2004 the "Year of Technology", On the safety front, accident figures a clear message that is the right are falling and the number of accident German automakers and suppliers response. Hardly any other industry fatalities in Germany has attained an rightly enjoy international acclaim for invests so much in high-tech as German all-time low. Vast, new potential for their diesel technology. And their suc- automakers and their suppliers. The active safety – preventing accidents – cess is quantifiable – half of all newly suppliers especially are true guarantors is opening up with the arrival of new registered diesel cars are German- of innovation. The supply industry is driver assist systems. The "car of the made. Other regions in the world offer responsible for much of the value gen- future" will be able to "see" and help as yet untapped potential, such as the erated by the auto industry and is a drivers avoid accidents altogether, or at almost diesel-free US market. This bastion of automobile know-how. A least limit their seriousness. Networked potential has now been recognised and number of issues, including financing systems play an important role in is starting to be exploited, as proven factors, low margins and circumstances making the vision of accident-free by the recently successful launch of such as the extremely high price of steel driving a reality. Electronics are a key German top-category diesel models on and primary materials at present, are part of this. the US market. increasing the risks, however, they are faced with. On the environmental front, modern Germany is becoming increasingly cars are cleaner and more environment- dependent on exports. This says little To attain its technological lead, the ally friendly than ever before. Fuel for the state of the domestic economy, German auto industry has invested over consumption has been steadily falling but much for the attractiveness and 110 billion euros in R&D in the last for years. Carbon dioxide emissions export capability of its products. Four- decade, including 15 billion euros in from cars have been falling for several fifths of the German foreign trade sur- 2003 alone. One in every ten jobs in years, despite continually rising plus is thanks to the auto industry. The the auto industry is in research and numbers of cars on the road. The pro- export rate has been well over 70 per development, the result of the industry’s portion of diesel cars – a key lever for cent for many years, and last year even dedication to a high-tech and premium CO2 levels – has risen to over 40 per marked a new record for exports, with strategy, as well as the determination cent. 60 per cent of all new cars regis- 3.7 million cars. Europe continues to be Annual Report 2004 5
the home market for German automakers, "Tank tourism" – the practice in border all involved – policymakers, employers but the new member states have also regions of filling up in neighbouring and unions alike – have to take on posted above-average high growth. And countries where fuel costs less – is rife, board with utmost priority. There must the German automakers are enjoying and many people are putting off buying be no respite in the reform programme. success on the US market without new cars. The average age of cars in As a key industry, the German auto- having to resort to damaging discount Germany is rising, to the detriment of mobile sector has already played its campaigns. Their consistent premium the environment. part, but it still has much to do. It is strategy is paying off – car exports approaching the tasks ahead with to the United States account for one- What we need is an end to uncer- vigour, making active use of the oppor- quarter of the total value of the tainty and rising costs. Endless debate tunities that globalisation offers. But it industry's exports. on new taxes will lower the prospects is also clearly committed to Germany of an upturn on the automobile market and the creative and innovative potential Thanks to exports in particular, after years of already falling sales. Yet this country possesses – to ensure over 5 million cars were produced in even in difficult economic times of that German engineering continues to Germany last year for the sixth year in recent years, the auto industry has set global standards in the "Year of a row, despite a further slight downturn proved to be a mainstay of the econo- Technology" and beyond. on the domestic market. There is an my: It created 9,000 jobs last year and urgent need for growth at home. Too 1,300 in the first quarter of this year. many economical and tax-related fac- Overall, it secures 770,000 jobs in Ger- Yours, tors have so far stood in the way of a many. If we include the upstream and lasting upturn in the automobile sector. downstream sectors, 5.3 million jobs – Besides the never-ending debate on one in every seven in Germany – additional forms of taxation, such as a depend on cars. Cars are also vitally toll on cars, it is environmental tax that important for the national budget, gen- has proved to be especially counterprod- erating one in every four euros of tax in uctive for the automobile sector, all the Germany. more so at a time when oil prices are Prof. Dr. Bernd Gottschalk rising. This has hit people squarely in "Agenda 2010" has set the reform President the pocket and has made mobility even ball rolling. This is crucial, as our coun- Verband der Automobilindustrie more expensive. A good 70 per cent of try once again has to be geared up to the price of fuel in Germany is now tax. global competition. It is a challenge that Frankfurt am Main, July 2004 6 Verband der Automobilindustrie CONTENTS
FOREWORD 3
BUSINESS BACKDROP 11
The German Automotive Industry – A Driving Force for Innovation and a Guarantor of Competitiveness 12 New Markets – New Challenges 14 The EU and Enlargement 16 Industrial and Tax Policy in Europe 21
GLOBAL MARKETS 27
The Economic Situation in the Global Automotive Industry 28 The Economic Situation in the Automotive Industry in Western Europe 38 The Economic Situation in the Automotive Industry in Germany: Passenger Cars 42 The Economic Situation in the Automotive Industry in Germany: Commercial Vehicles 50 The Trailer, Body and Container Industry 55 The Parts and Accessories Industry 56 Distribution and Servicing of Motor Vehicles 64
TRANSPORT 71
EU Enlargement Eastwards – The Challenge Facing Transport 72 Cars are the Undisputed Number One Means of Transport 76 Infrastructure Policy 79 Road Traffic: Cash Cow and Goldmine for Financing Policy 89 Financing Strategies in an Enlarged Europe 95 Telematics – Promoting Mobility 98 Buses: The Ideal Solution for Local Public Transport and Tourism 100 European Harmonisation in the Transport Sector 103 Annual Report 2004 7
ENVIRONMENT AND TECHNOLOGY 111
Environmental Protection - A Key Goal of the Automotive Industry 112 Climate Change Policy 113 Emissions Reduction 121 Innovative Engine and Emissions Technology 126 End-of-Life Vehicles 137 Production-Related Environmental Protection 138 Energy 142 Occupational Safety 144 Hazardous Substances and Chemicals Legislation (REACH) 145
SAFETY AND TECHNOLOGY 149
Road Safety - A Matter of Concern to the Entire Automotive Industry 150 Accident Prevention in Focus 152 Protection of Pedestrians and Car Occupants 157 Steering and Braking Systems 159 Lights and Visibility 160 Evaluation of Vehicle Safety 164 Commercial Vehicles - Transporting Goods Safely 165 Safety and Reliability of Electronics in Vehicles 169 Technical Harmonisation and Standardisation 172 Joint Vehicle-Related Research 176 Logistics 177 Quality Management in the Automotive Industry 180
IAA – THE WORLD’S LEADING MOTOR SHOW 183
FACTS AND FIGURES 189
INDEX 197 8 Verband der Automobilindustrie FIGURES AND TABLES
FIGURES AND TABLES
Business Backdrop International automotive patents 2003 13 Locations of the automotive industry in the new EU member states: Vehicle production and assembly 18 Reasons for establishing production facilities abroad 19 Trends on the car market: registered car 20 A comparison of new EU member states 20 Taxation on 40 t trucks 23
Global Markets World automotive production 29 Sales of light vehicles in the USA since 1995 30 Sales of light vehicles in the USA in 2003 31 Vehicle manufacture in NAFTA in 2003 32 Sales of light vehicles in Brazil and Argentina 33 Production of the Japanese automotive industry 34 Sales of passenger cars in China and South Korea 35 Registration of new vehicles on Asian markets 36 Production and sales in EU accession states of Eastern Europe 37 Registration of new cars in Western Europe 38 Registration of new cars and market shares in Western Europe 39 Diesel share of new car registrations in Western Europe 40 Registration of new commercial vehicles in Western Europe 41 Vehicle production in the European Union 42 Vehicle production of German manufacturers by region in 2003 43 Automotive production of German manufacturers in Germany and abroad 44 Domestic production of diesel cars 45 Car exports by engine type 45 Export value of German cars 46 Car exports by region in 2003 47 Registration of new cars by segment and diesel engine in 2003 48 Registration of new cars in Germany by brand in 2003 49 Development of domestic demand for commercial vehicles 51 Registration of new commercial vehicles by weight category 52 Registration of new commercial vehicles in Germany by brand 52 Commercial vehicle exports by country in 2003 53 Commercial vehicle exports to the new EU member states 54 Foreign production of German commercial vehicles by country in 2003 55 Sales and employment levels in the automotive supply industry 57 Annual Report 2004 9
Some innovations of the coming decade 58 Automotive industry is growing stronger than other sectors 59 Competitive handicaps for OEMs & suppliers 62
Transport No transport growth means lower economic growth 72 Lower transport growth means higher unemployment 73 Freight transport in Germany up to 2015 75 Characteristics of cars and public transport as assessed by population 76 Car ownership by gender 77 Cars: no. 1 mode of transport travels three-quarters of all distances 77 Car ownership increases with age 78 Passenger transport in Germany up to 2015 79 Development of fatality rates on motorways in western Europe and the USA 81 German autobahn network 2020 – ADAC demands 82 Allocation of revenues from mineral oil tax on motor traffic 90 Passenger transport in the EU up to 2010 96 Freight transport in the EU 15 up to 2010 97
Environment and Technology Sustainable development triangle 113 Distance-to-target indicators for the Kyoto Protocol (2001) 115 Distance-to-target indicators for the Kyoto Protocol, EU countries 115 Basic principle of the national allocation plan 117 Market-weighted fuel consumption (NEDC) of cars produced in Germany 119
Voluntary agreement by the European automotive industry on CO2 emissions 120
Trend in CO2 emissions 120 CO emissions from transport in Germany 1990 - 2020 122 HC emissions from transport in Germany 1990 - 2020 122
NOX emissions from transport in Germany 1990 - 2020 123 Particulate emissions from transport in Germany 1990 - 2020 123 FEA environmental indicator: "air pollution" 124 Fine particulate pollution 124 Air pollution model for agglomerations 125 Number of days with ozone values exceeding 240 µg/m3 125 Trend in European emissions standards 127 European emissions standards for passenger cars 129 European emissions standards for trucks and buses 132 Predicted AdBlue requirements by country, 2012 133 Predicted AdBlue requirements in Western Europe 134 Solvent emissions 140 10 Verband der Automobilindustrie FIGURES AND TABLES
Solvent emissions from EU body-painting plants 140 Total waste generated by vehicle manufacturing plants 141 Water consumption of vehicle manufacturing plants 141 Waste water output of vehicle manufacturing plants 142 Trend in industrial electricity prices, 2000 – 2003 143 EU industrial electricity prices in comparison 143 Index of notifiable industrial accidents at German automotive manufacturers 144
Safety and Technology Road traffic accidents and vehicle population 151 Pedestrian fatalities in Germany 152 Example of a lane-change warning system 153 Design for a drowsiness warning system 154 Safety applications employing all-round vision with short-range radar 155 Effects of weather conditions on accident statistics 156 Dynamic bending light 161 Advanced Front Lighting System (AFS) 161 Rear light cluster featuring LEDs 162 Example of a design for an LED headlamp 162 Vehicle thefts in Germany 171 New vehicle registration document 173 New standard graphic symbols 174
Facts and Figures Sales volume of German automotive industry by manufacturer group in 2003 190 Level of equipment in new cars in Germany 191 Workforce in the German automotive industry 191 Exports of automotive products (in million euros) 192 Imports of automotive products (in million euros) 193 Gross capital investment by the automotive industry 194 The 10 Largest Automobile-Manufacturing Countries in 2003 194 Passenger transport in 2003 195 Freight transport in 2003 195 Auto BUSINESS BACKDROP 12 Verband der Automobilindustrie BUSINESS BACKDROP
The German Automotive Industry – A Driving Force for Innovation and a Guarantor of Competitiveness
The German automotive industry investment in the future which pays: occupies a place of prime importance with over 3,300 patent applications – in international competition. Its manu- more than one-third of all patent appli- facturers and suppliers set standards cations worldwide for the automotive in innovation, technology, design and sector – the German automotive indus- quality. They have achieved excellent try is the world leader, followed, far results in reducing fuel consumption behind, by the Japanese and Americans. and emissions, as well as in active and passive safety. Thanks to their exem- The progress resulting from these plary forward-looking – and frequently innovations can be seen in emission trendsetting – policy, the manufacturers and fuel consumption trends, vehicle now cover the entire spectrum of global performance and comfort, as well as demand, from attractively priced small vehicle safety. For example, carbon cars through versatile niche vehicles dioxide emissions by traffic in Germany right through to the luxury car segment. have fallen steadily for many years. They also offer an excellent price- Other emissions have also been cut to performance ratio, despite the growing a fraction of what they used to be since number of safety and luxury features. the introduction of the catalytic convert- er and cutting-edge engine technology. This successful product policy is Vehicles are increasingly efficient – the result of massive investment and a since 1990, fuel consumption has fallen consistent research and development by over one-fifth. The number of fatali- strategy. With investment at over 13 bil- ties in traffic accidents in Germany is lion euros, the automotive industry was also falling and has reached an all-time responsible for more than one-quarter low. This is proof of the massive of the total investment by German progress that has been made in vehicle industry in 2003. It also leads the field safety – and also an incentive for con- in research and development with tinuing down the same path. It is just investment of 14.5 billion euros, which one more way in which the automotive is equivalent to one-third of total R&D industry is underlining its role as the expenditure in Germany. Over the past number one innovator. It generates cut- ten years, the automotive industry has ting-edge products that are in demand invested some 110 billion euros in the world over – last year, some ten mil- research and development. This is an lion vehicles were sold. Annual Report 2004 13
International automotive patents 2003 decade. This early presence on the markets and strategic shareholdings Figures are paying off – more than one in every five vehicles sold around the world now bears a German badge. Germany 3,333
As globalisation advances, it has Japan 1,840 become impossible to do business in the automotive sector without a global USA 1,680 presence. With production and employ- ment so closely intertwined at the inter- France 737 national level, the globalisation process is irreversible and is closing the weak Other countries 1,692 spots in inherited structures. In recent years, cost-related factors have dam- aged domestic competitiveness, pushing European Patent Office manufacturers to relocate production to more economically attractive regions. The automotive industry is a key sec- means that growth in the German auto- Value-added per vehicle produced in tor of German industry, and by securing motive industry is three times that of Germany is steadily falling. This trend growth and prosperity it also plays a German industry overall. With exports has to be stemmed if we are to secure vital role in securing jobs. Besides the worth more than 140 billion euros value at home and, if possible, raise it. 770,000 people directly employed by the (2003), the automotive industry is also automotive industry, another 1.45 million the strongest exporting sector. 80 per One crucial cost item in automotive people work in sectors upstream of auto- cent of the total German foreign trade production is the cost of labour. Here, motive manufacture. Added to these surplus can currently be attributed to the German automotive industry is the are the people employed in car sales, the automotive industry. outright leader worldwide. In 2003, its repairs and service, over 3 million in all. labour costs stood at “33 per working This adds up to a figure of 5.3 million German-manufactured cars are in hour, 20 per cent higher than in the people in Germany – more than one in demand worldwide, and in recent years USA or Japan, and 50 per cent higher every seven employees – who work the success of the German automotive than the average in other Western directly or indirectly for the automotive industry has been based primarily on European states. The gap between sector, 600,000 more than ten years foreign trade. Its ability to export has Germany and the new Eastern European ago. During the same period, 1.5 million secured growth and employment at members of the EU, and between Asian jobs have been lost in the other sectors home. But besides exporting, the manu- countries such as South Korea or China, of German industry. facturers have been setting up produc- is even greater. Employees of the tion facilities abroad for decades. German automotive industry work much Sales in the automotive industry Today, the German automotive industry shorter hours than those in other coun- have more than doubled since 1993, produces vehicles in 45 countries and tries, with an average 1,430 hours a compared with only a 36 per cent rise has more than doubled its volume of year. These cost disadvantages are not in German industry as a whole. This production abroad during the last offset by higher productivity, even 14 Verband der Automobilindustrie BUSINESS BACKDROP
though actual sales volume per employ- There is an urgent need for a new An international production network ee hour has risen by nearly 70 per cent mindset among unions, management secures jobs at home through cost in the German automotive industry over and decision-makers to prevent further advantages. the past ten years. value from "migrating" abroad. On the other hand, Germany, just like other industrialised nations, is facing the challenge of securing employment, New Markets – or at least restoring conditions conducive to employment. In this con- New Challenges text, flexible wage costs and working hours are just as crucial for attracting investment as, for example, transport Prospects and challenges use of foreign countries as an extended connections and the availability of quali- in the face of emerging "workbench" and a market for procure- fied workers. Germany’s competitiveness automotive markets ments. This is a natural consequence as a location for industry has to be In the automotive sector, globalisa- of the vital importance of the foreign secured in the medium and long term tion is advancing, with more and more markets for Germany as a centre of the on this front too, in order to keep the companies looking beyond their nation- automotive sector: activities abroad aid key research and development skills al borders in their quest to tap into new exports from Germany, and help the that go hand in hand with industrial markets and lower production and pur- German automotive industry as a whole production in the country. chasing costs. The latest, continuing to be more competitive on the interna- trend evidences increasing relocation tional market. As for fears that creating Other countries have recognised to China and the new EU member jobs and investing abroad will lower and grasped this opportunity. At the states. employment in Germany, we have same time, their economic development to shift the perspective: in many cases, provides opportunities for the German However, at the same time, the it is precisely these foreign activities automotive industry to sell valuable "made in Germany" stamp remains critic- that make it possible to maintain ideas and products. These opportunities ally important for the German automo- employment at home. Below are some it must not miss. tive industry, as the criticism met by the examples: European Commission’s suggestion for During the last decade, over a European certificate of origin testifies. Setting up sales companies abroad 130,000 new jobs were created in the German technology and the German enables us to sell German automotive industry, partly owing to brand image are still very much in products. excellent business abroad. Since the demand from abroad, as witnessed by crisis year of 1993, revenues from foreign the high market share of German luxury Setting up service networks ensures sales in the automotive industry have vehicles on key markets including, that the goods sold function correctly, risen significantly year on year – growth notably, emerging countries such as thus securing future sales. reaching double figures at times – while China, India and Thailand. revenue from domestic sales, through Creating jobs locally raises remaining positive, grew much less Despite this, German manufacturers acceptance of foreign products in a buoyantly. This means that the foreign and their suppliers are making increasing given country. markets made a major contribution to Annual Report 2004 15
employment at home. We have to upswing in the automotive market there. In the long term, however, opening ensure that this continues. In Colombia, trade policy pressure up the markets rather than interven- changed discriminatory legislation and tionist market protection is more likely The number of foreign-based prod- has helped reduced customs duties on to raise living standards and employ- uction facilities and licensees of the incoming goods in many countries. ment in emerging markets. This can German supply industry has continued be seen in the progress that the WTO to rise in recent years. VDA is currently Nevertheless, barriers still exist to member states, to cite a prime example, updating the list of assembly and prod- numerous world markets, which the have achieved by opening up their uction facilities abroad which are WTO is striving to break down. markets. linked to the German automotive indus- try. Even the last evaluation, dating from There have been setbacks, although Further testimony of the attractive- 2000, illustrates the wide variety of most of these are related to the agricul- ness of the WTO lies in the attempts to activities through which the manufac- tural sector rather than industry. It is to gain membership to it by states such as turers and their suppliers market Ger- be hoped that the WTO negotiations can Russia and the Ukraine. Here again, many’s image and German expertise continue in a constructive fashion and VDA exercises its right to have a say in abroad. The increased activity in China the Doha Round be successfully com- the talks on the terms of accession, and the new EU member states espe- pleted. VDA members support these transmitting the view of the German cially proves how important these efforts. Together with their European automotive industry via the Federal regions have become both as sales partners, they have been contributing Ministry for Economics and Labour and markets and production locations. intensely to the WTO negotiations with the European Commission. Given the Activity by other European, Asian and very firm ideas on the liberalisation of importance of the automotive industry American companies, all vying for the world trade and the dismantlement of for emerging economies, it is vital that customer’s favour, is also keen in these tariff and non-tariff trade barriers. the markets should be open and trans- countries. It is therefore vital for the parent. However, even after joining the German automotive industry to invest in It is of vital importance for the German WTO, new member states do not neces- them to secure market share and its automotive industry – and for Germany sarily respect WTO regulations fully. own global position. as a centre of the automotive industry – For example, numerous member states that trade barriers be dismantled. One maintain regulations that discriminate WTO promotes side of the problem is that customs against importers and foreign investors. market access duties and other obstacles to trade raise Some countries even erect new barriers VDA supports the liberalisation of the price of German-made products, to counteract the dismantlement of world trade and, by extension, the suc- thus lowering their sales prospects. In customs duties. cess of its members on foreign markets. addition, protected markets can have Open markets, a reliable location back- the effect of attracting investment that Together with its European partners, drop and protection of intellectual would not be economically efficient in VDA works to enforce the agreed com- property are all key aspects of this and a liberal market situation. As a result, mitments and supports bilateral and numerous successes have been cash may flow into relatively unproduc- multilateral talks aimed at removing achieved in recent years. tive factories that are only profitable barriers when this kind of case arises. because of the savings on customs For example, although China has greatly The accession of China to the WTO, duties. This then has repercussions on reduced its customs duties on motor for example, has triggered a major employment in German locations. vehicles since joining the WTO, 16 Verband der Automobilindustrie BUSINESS BACKDROP
discriminatory regulations on the distri- To help its members gain access to whole and acts as an intermediary bution and production of vehicles and markets, VDA offers them the possibility between the trade fair visitors and vehicle parts are preventing free access of taking part in foreign trade fairs on German companies. to the market. VDA is actively working joint national stands. The programme of to improve the situation through political foreign trade fairs sponsored by the There is an urgent need to dismantle talks and in sessions of the Sino- Federal Ministry for Economics and trade barriers and, first and foremost, German Mixed Commission. Its efforts Labour offers companies participation at foster growing global markets in order to have met with success – for example, reduced prices, as well as facilitating keep Germany competitive as a location with the introduction of more favourable their task, for example by organising the for industry. The companies in the conditions for financing activities of stand and having joint discussion rooms German automotive industry are proving foreign automotive firms. and communications facilities. VDA that they take the issue of remaining offers joint stands at the motor shows in competitive highly seriously. It is all the VDA also works to ensure that the Detroit, Tokyo, Beijing and Shanghai, more important that the economic and interests of the German automotive Sao Paulo and Bangkok, to name some political backdrop in Germany should be industry are taken into account in the examples. It provides information about conducive to making the automotive negotiation of free trade agreements the German automotive industry as a industry competitive in the long-term. by the EU. It also strives to ensure that Europe is not disadvantaged by bilater- al trade agreements between third states. The EU and Enlargement
VDA supports foreign activities Germany a partner This makes the EU the most significant Besides its trade policy activities, of the new member single market in the world. By way of VDA also supports its members by pro- states comparison, the population of the viding information on foreign markets, After progressive growth from six United States is far below 300,000 million. whether in the form of market data, to 15 members, the enlargement of the legal information, or contact addresses. EU in 2004 is of unparalleled size and The potential of the new members is Conversely, many foreign companies variety. 13 states had applied for mem- vast. Already in the years immediately contact VDA when seeking business bership. Ten of them – Estonia, Latvia, preceding their accession, the former partners. Numerous foreign political and Lithuania, Poland, Slovakia, Slovenia, eastern bloc countries had gone a long economic delegations – especially from the Czech Republic, Hungary, Cyprus way to closing the gap with the West. Asian states in recent years – make and Malta – acceded to the EU on With these countries, the EU has incor- contact with VDA. International compe- May 1, 2004. Bulgaria and Romania porated fast-growth markets – especial- tition for investors is leading increasing are planning to join by 2007 and other ly in the automotive sector. The fact of numbers of investment agencies from states have made it known that they having common regulations in this new all over the world to contact the German are interested in joining. and larger economic zone makes it automotive industry, testifying to the easier for large, internationally operating importance that investment by the auto- With ten new members, the EU has companies, as well as small and me- motive industry has for the development grown by some 75 million inhabitants to dium-sized businesses, to build up busi- of national economies. an economic zone of some 450 million. ness commitments there. Annual Report 2004 17
Even before accession, Germany’s for- European Union many years ago and the total number of production facilities eign trade with the Central and Eastern much progress has already been made and licensed companies in the countries European countries was already growing on integrating Eastern European of Central and Eastern Europe stood fast. Trade between the old and new mem- locations economically with locations at 96; by 2000, this figure had doubled ber states more than tripled during the in the "old" EU. The political implemen- to 191. These figures show that Europe’s 1990s, benefiting companies and employ- tation of the EU enlargement on May 1, enlargement eastward was initiated ees in Germany and the applicant coun- 2004 will bring greater security and shortly after the fall of the Iron Curtain tries. Economic relations with the countries prepare the way for a sound position in by the major automotive manufacturers of Central, Eastern and South-Eastern global markets for the new economic and by the small and medium-sized Europe and the CIS countries reached a zone. supplier businesses. They invested trust new highpoint in 2003, despite a sub- and commitment in the development of dued economy in Germany. With sales Before the fall of the Iron Curtain the Eastern European economy, which of around 160 billion euros, Germany’s and German reunification, German manu- is today paying off in the established trade with these states was above aver- facturers’ sole activity in the East was in market position the German automotive age compared with overall foreign trade. Yugoslavia, where they assembled industry enjoys today. With average trucks and buses. In the early 1990s, market share at more than 40 per cent In 2003, Germany’s foreign trade with they began producing cars and trucks in the five largest new member states the former eastern bloc states grew by in the Czech Republic. In 1992, over and at more than 60 per cent in the 7.4 per cent, while its foreign trade over- 200,000 German-brand vehicles were Czech Republic and Slovakia, the all grew by only 2 percent. Despite a produced there, a figure which had German automotive industry today has strong euro, German exports to Eastern more than doubled ten years later. If we an excellent starting position in the Europe grew by 6.4 per cent, to 81.3 bil- compare Eastern Europe with Mercosur, enlarged EU. lion euros. Imports rose 8.4 per cent to production in Eastern Europe exceeded 78.1 billion euros. The proportion of Ger- that of Mercosur for the first time in Prospects of the new many’s trade with Eastern Europe in rela- 2000 – and by 65,000 vehicles, attaining member states as a tion to overall foreign trade thus continued 685,000 units. In 2003, production in production location for to rise, attaining 13.3 per cent (against Eastern Europe was some 200,000 vehi- manufacturers and 12.7 per cent in 2002). The proportion of cles ahead of production by the Merco- suppliers . . . Germany’s trade with the Eastern Euro- sur states. The production facilities in the East- pean applicant states in relation to its ern European countries have taken on overall trade with Eastern Europe rose The German suppliers were also an increasingly significant role in recent steadily in recent years, accounting for quick to spot the trend and build up years, especially for the German auto- more than three-quarters (76 per cent) in their activities in Eastern Europe. Back motive industry. With 750,000 vehicles 2003. A major part of this trade was done in 1996, when VDA conducted a survey produced there in 2003, nearly one in in the car and automotive parts sector. on foreign production facilities and every five German-brand vehicles prod- licensed companies, its supplier mem- uced abroad came from these countries. Germany’s automotive bers named 46 locations in the Czech The principal locations are Slovakia, industry well prepared for Republic. In Hungary too, the number Poland, Hungary and the Czech Republic, EU enlargement of locations was over 20. By 2000, this this latter country now being the The German automotive industry figure had risen to well above 30, and third largest foreign location of the anticipated the enlargement of the today stands at well over 40. In 1996, German automotive industry after Spain 18 Verband der Automobilindustrie BUSINESS BACKDROP
and China. Although China overtook commitments – Toyota and PSA are due is also increasing. In Hungary alone, the Czech Republic in 2003, the Czech to start producing a small car in a joint annual production capacity attained Republic closed the gap with Brazil and venture in the Czech Republic from 2005, some two million engines and 250,000 Belgium. while PSA is to start up production in gearboxes, while Poland has an estimated Slovakia from 2006. Western manufactur- gearbox production capacity of Manufacturing locally is becoming ers use Russia and its neighbouring states 850,000 units. increasingly important for the automo- as locations for assembly and production, tive manufacturers. This phenomenon for example Skoda in the Ukraine, and As with the manufacturers, the ten- is evident in all of the regions mentioned BMW, Ford and Opel in Russia. dency of automotive suppliers to move above in which the manufacturers into the new Eastern European members already have a strong presence. The But not only whole vehicles are of the EU, already in evidence for a French and Japanese manufacturers being produced in Eastern Europe; number of years, is continuing. A survey are massively stepping up their production of engines and gearboxes conducted by VDA on investments by
Locations of the automotive industry in the new EU member states: Vehicle production and assembly
Company Location Models Production and assembly 2003
Poland Daewoo FSO Motor Warsaw Matiz, Lanos 35,398 Volkswagen Poznan Poznan T5, Caddy 41,167 Fiat Auto Poland Tychy Seicento, Palio Weekend, Panda 203,630 Opel Polska Gliwice Agila, Astra 76,694
Slovakia Hyundai/Kia Zilina Compact cars (from 2006) Capacity 200,000 PSA Trnava Small cars (from 2006) Capacity 300,000 VW Slovakia Bratislava Polo, Touareg, SEAT Ibiza 281,160
Slovenia Revoz (Renault 66.7%) Novio Mesto Clio 118,172
Czech Republic Skoda Mlada Boleslav, Fabia, Octavia, Superb 437,554 Kvasiny, Vrchlabi Toyota / PSA Automobile Czech Kolin Entry-level small cars Capacity 300,000 from 2005 of which Toyota 100,000
Hungary Audi Hungaria Motor Györ TT Coupé, Roadster 33,892 Magyar Suzuki Esztergom WagonR+, Ignis/Subaru G3X Justy Concept S (from autumn 2004), SUV (with Fiat from 2005) 88,446
VDA statistics, Volkswagen AG, Global Insight, misc. press releases, corporate figures Annual Report 2004 19
the supplier industry at the end of Reasons for establishing production facilities abroad 2003 confirms this trend: by 2006, three- Shares in per cent quarters of all investments in foreign locations will be made in the countries Production factor costs 65 Tapping into new markets of Central and Eastern Europe. 60 Proximity to large accounts 34 The new Eastern European locations Taxes and charges, subsidies 21 offer the supplier companies the oppor- Availability of qualified staff 17 tunity to improve their cost structures, Coordination, communication 16 and transport costs take advantage of the rising demand Presence of competitors 16 for vehicles in these regions and at the Local content requirements 15 same time respond to new demands Capacity bottlenecks 12 from the vehicle manufacturers. A study Infrastructure 9 by the Fraunhofer Institute confirms Tapping into new technologies 8 that these factors are the main motives Offsetting exchange rates 6 for building production facilities abroad. Hungary, which no longer numbers Fraunhofer ISI among the countries with the lowest labour costs, is nevertheless attracting direct investment from Germany prim- relocating is not necessarily worthwhile Actual corporate taxation is below arily, according to the study, because simply for reasons of lower wages, as 17 per cent in Slovakia, just over 18 per companies hope to be able to win is proven by a study by the CAR Centre cent in Hungary and just 15.5 per cent market share in Central and Eastern of Automotive Research on the future in the Czech Republic. The level of Europe and take advantage of market of Germany as a centre of automotive income tax is also much lower in many potential in the region from a base in production. According to this study, of the new member states than in Hungary. the impact of lower labour costs is Germany. For example, the nominal rate scarcely perceptible when salaries in Slovakia is just 19 per cent, and in the Although lower labour costs in East- higher even than those in the West Czech Republic between 15 and 32 per ern Europe will continue to be a factor have to be paid because of a lack of cent. in attracting investment for the foresee- qualified staff. able future, investment decisions are German economic and tax policy- based on the medium and long term Even given the "considerations" makers should bear this in mind and and have to take into account lower pledged in return by the new member keep careful watch on Germany’s com- productivity in some cases. This means states, conditions still do not bear com- petitiveness. Perhaps the increasingly that the gain in terms of unit wage costs parison in all domains (such as infra- tough competition for investment will might prove lower than the overall gain structure and education) with those in change their way of thinking and pave in labour costs. Currency fluctuations the "old" EU states. Nevertheless, lower the way for renewed growth in Germany. might also gnaw away at the competi- taxes do provide a greater incentive for tive advantage of lower labour costs. companies and employees to commit . . . and as a sales market Even assuming that there are no differ- themselves, thus contributing to overall In economic terms, the gap between ences in quality and productivity, economic development. the “new” and “old” member states is 20 Verband der Automobilindustrie BUSINESS BACKDROP
Trends on the car market: registered cars the number of new car registrations will not grow as dynamically in the future Country 1993 2003 Increase as, say, in Hungary, as demand for cars
Poland 6.5 million 11.0 million +68 per cent there is not determined by low numbers but exclusively by the need for replace- Slovakia 1.0 million 1.3 million +35 per cent ment. In contrast, Poland, Hungary and Slovenia 0.6 million 0.9 million +50 per cent Slovakia all have high potential for Czech Republic 2.5 million 3.6 million +44 per cent growth.
Hungary 2.0 million 2.6 million +30 per cent Given the still relatively low car den- Total: 12.6 million 19.4 million +50 per cent sity in the new EU member states and VDA statistics the anticipated economic alignment with the other EU states, it is expected that the automotive markets there will relatively wide. While average GDP in and Hungary), the number of registra- continue to grow. That means that we the 15 old member states of the EU tions of new vehicles rose by 50 per can also assume that local production stood at some 24,000 euros per head of cent between 1993 and 2003. Poland will also continue to expand, even if the population, this has sunk to an average alone posted a growth rate of 68 per difference in labour costs with those in 21,200 euros since the accession of the cent. Western Europe are bound to shrink, new members. Average GDP in the ten affecting, in turn, the production struc- new member states themselves stands The main reason for the steep growth tures. at around 6,000 euros per head of pop- in the number of new registrations of ulation – this means that per-capita recent years is the low level of car owner- For enlargement to succeed, align- income is on average four times lower ship in this region. In Poland, Slovakia ment must be achieved and EU legisla- than in Western Europe. and Hungary, car density was less than tion implemented Europe-wide. Give 300 cars per 1,000 inhabitants, com- this, changing labour structures The market for cars has grown pared with 545 in Germany. between the old and new member substantially in many Eastern European states will impact the automotive indus- states. In the five countries with the Slovenia is the smallest of these try, but also the textile, furniture, largest automotive sectors (Poland, countries and also has the highest car construction materials and electronics Slovakia, Slovenia, the Czech Republic density. We can therefore assume that sectors too. Locations in the “old” EU
A comparison of new EU member states
Poland Czech Republic Slovenia Slovakia Hungary
Population in millions 38.6 10.3 1.9 5.4 10.1 GDP 2003, in % 3.6 2.8 2.5 4.0 2.8 Car density per 1,000 inhabitants 280 359 456 239 246 Registration of new cars per 1,000 inhabitants 8 14 28 12 17 Annual Report 2004 21
will thus become more competitive on tion, with skilled workers and new there are no contradictory priorities and the global market as centres of produc- growth markets. that the overall regulatory framework is also consistent.
Moreover, impact assessment should Industrial and Tax Policy also be used to monitor the effective- in Europe ness of regulations once they come into force. The aim should be to examine both existing and projected legal require- Industrial policy preventing European industry from ments for their consequences in a holis- needs to strengthen becoming more competitive. Nearly tic context. competitiveness 100 EU directives and regulations apply In late 2002, the European Commis- to motor vehicles which have already Another prerequisite for improving sion issued a communication on indus- been amended more than 200 times. legislation is to provide industry with trial policy in an enlarged Europe under- The European Commission now has to sufficient lead-time before a directive lining the key role that industry plays in take the initiative and dismantle exces- or regulation becomes effective. Europe’s economic future. Industry took sive regulations, as well as improve the up the Commission’s initiative, asking quality of its regulations. In the past, this need has often been for improvements to be made to the ignored. For example, the directive on basic political backdrop in Europe in One key means of achieving this emissions by commercial vehicles stipu- order to strengthen its competitiveness. is improved assessment of the impact lated that the Commission should sub- of EU legislative initiatives. A specialist mit a supplementary proposal on on- At a conference on competitiveness team of staff needs to be created for board diagnostics and service life by held at the end of last year in Brussels, this purpose, for example at the 2000 to enable regulations to be submit- UNICE pointed to Europe’s backward- Secretariat-General of the European ted in plenty of time before taking effect ness compared with the USA and Japan Commission, which would work with in 2005, at the same time as the EURO 5 and demanded that securing and raising the Commission’s departments, the emission limits come into force. In fact, competitiveness be made a priority of other European institutions and the the Commission did not adopt the pro- European policy. That was the only way, sectors concerned, to conduct a com- posal until 2003, which shortened the stated the conference, of achieving prehensive assessment of the impact time between the proposal and the the EU’s goal of becoming the most of proposals on competitiveness. This enforcement of the regulation to an competitive economy in the world by assessment should be carried out on unacceptable extent (see also chapters 2010. The conference also made it clear the basis of objective criteria using "Environment and Technology" and that this is not about claiming EU generally accepted methodological "Safety and Technology"). subsidies, but improving the business principles. It would not be meaningful context for companies. if only the Directorate-General respons- Another point to be considered is ible for a proposal were to assess its that implementing and respecting regu- Similarly, the automotive industry impact. The issue calls rather for an lations is extremely costly for industry has repeatedly pointed to the fact that integrated approach which has to in terms of research and development. in Europe, the sector is suffering from ensure that European law is consistent This money is then unavailable for the effects of a business context that is in the different policy domains, that developing vehicle characteristics to 22 Verband der Automobilindustrie BUSINESS BACKDROP
which buyers on the markets in Europe competitiveness when a new Commis- than ten years after the completion of and elsewhere attach greater impor- sion is formed in autumn. He or she the single European market, it is be- tance when choosing a vehicle would play a central role in proposing coming urgent to make a move in this initiatives on competitiveness and make direction. This means, last but not least, that sure that sufficient consideration is European legislation has to take the given to competitiveness in all political It is therefore regrettable that the international dimension into account. measures. This commissioner would Commission has so far failed to submit For example, EU regulations on vehicle also accompany the work of the Council the announced draft directive on the technology often differ widely from of Ministers on Competitiveness. How- gradual abolition of car registration tax. those in other regions of the world and ever, in this case, the commissioner are sometimes much stricter. The would have to have genuine decision- In its position paper on this commu- danger here is that regulations will lead making powers on all proposals relating nication, the European Parliament to the development of specifically Euro- to competitiveness. demanded that the Commission at least pean products for which there is no submit new proposals for transitional demand on other markets and which, No progress on measures before abolishing car registra- more to the point, people there cannot harmonisation of taxation tion tax completely. It also demanded afford. in the EU proposals for ways of overcoming the In autumn 2002, the European Com- barriers within the single market that This is why global harmonisation is mission submitted a communication on result from these taxes – for example to called for in regulations on vehicle tech- car taxation in the EU in which it tabled prevent cars from being taxed twice nology. Moreover, the EU needs to take a proposal to abolish the tax on car pur- when their owners move from one mem- heed of the requirements on other mar- chase and registration which still exists ber state to another. Nevertheless, we kets in its legal stipulations. in some states. should not lose sight of the ultimate ob- jective of abolishing car registration tax Even within the EU, there is a lack The automotive industry fully sup- throughout the EU. EU member states of consistency in the application of ports this proposal. Car registration tax are also invited to take steps towards existing provisions. For example, rates of up to 180 per cent in certain this independently of EU regulations. European directives are interpreted, im- states are one of the main reasons for plemented and applied in divergent the differences in the pre-tax price of Harmonisation still ways in the member states. Even within new cars in the EU, and they run con- outstanding in freight Europe, therefore, the legal and political trary to the principles of the single Euro- transport sector background conditions for industry need pean market. Moreover, high car regis- Neither has anything yet been done to be more closely aligned. tration tax can make people put off buy- to close the wide divergences in the taxa- ing a new car, which has the effect of tion levied on road haulage operators in The governments of Germany, delaying the replacement of current the individual member states. Taxation France and the UK have taken on board models with modern, low-emission and on a 40 t truck in Germany is still more the need for greater consideration of low-fuel consumption models. At the than 50 per cent higher than that in cer- competitiveness in European law and same time, the automotive industry is tain other EU states, for example. have suggested enshrining this in Euro- aware that car registration tax cannot pean institutions. They have proposed be abolished overnight, but that this has All that the energy tax directive creating a post of vice president for to be done in stages. However, more adopted last year has done is to raise Annual Report 2004 23
the existing minimum tax threshold, Taxation on 40 t trucks Higher fiscal charges which many member states exceed in In euros on diesel cars must be any case. Moreover, the directive prevented provides for lengthy transition periods 20,000 However, we have to beware that the and contains numerous special clauses, issue of greater harmonisation of fiscal so that no notable alignment will be charges in the commercial sector is not 15,000 perceptible before the next decade. misused to raise mineral oil tax on private diesel vehicles. The automotive industry 10,000 A final point is that the directive rejected certain parts of the Commission’s provides that France and Italy should be proposal for precisely this reason. allowed to continue to refund part of 5,000 the mineral oil tax levied on road The Commission had proposed to haulage vehicles until the end of this 0 align mineral oil tax rates on diesel fuel year, even though the European Com- for cars with those on petrol. This is France mission views this as aid which is con- Belgium absolutely unacceptable, unless it is part Germany trary to the Treaty of Rome. In contrast, LuxembourgNetherlands of a fiscal policy aimed at taxing both the German government has still not ful- BGL - Federal Association of Road Haulage, types of engine fairly, without biasing Logistics and Disposal filled the promise by the former Federal competition and without losing sight of transport minister Kurt Bodewig to the overall tax burden, of which mineral begin providing similar relief if refunds oil, motor vehicle and car registration were not stopped in other countries by tax form a widely diverging part depend- the end of 2002. France has even which would have meant a step towards ing on the EU state. For example, in increased the refunds by exploiting a complying with reiterated demands from Germany and some other EU states, clause in the new energy tax directive the industry and the road haulage oper- diesel car owners pay more motor which exempts diesel used for commer- ators to align competition within the vehicle tax to compensate for the lower cial purposes from the tax on diesel and Single European Market. mineral oil tax rates. Motor vehicle tax restricts tax rises on diesel for private therefore has to be corrected before use. As a result, taxation on commercial However, the proposal was broadly there can be any rise in taxation on diesel has remained at 38 cents a litre rejected by the Council of Ministers. The diesel fuel. despite the 2.5-cent tax rise, while the European Parliament too evidently also refund has risen to 3.7 cents. feels that there is no need to act on this Whatever happens, we have to avoid issue. No breakthrough thus being a situation in which taxation puts diesel No heed has so far been taken of expected at the European level in the cars at a disadvantage and affects sales. the EU Commission’s proposal to har- foreseeable future, the responsibility lies This would be counter-productive in monise mineral oil tax on commercial all the more heavily with the member terms of climate policy, as diesel tech- diesel vehicles within specific tax rate states to exploit existing room for nology plays a vital role in reducing CO2 categories and narrow these to a single manoeuvre to harmonise taxation on the emissions by road traffic. In its position rate over the long term. Even if the road haulage industry. In Germany, for paper on the Commission’s communica- automotive industry has objections to example, diesel tax is still 35 per cent tion on car tax, the European Parliament the details of the Commission’s propos- higher than the minimum European also stated that a rise in diesel tax al, it welcomes the basic approach threshold that came into force in 2004. would be counter-productive to the goal 24 Verband der Automobilindustrie BUSINESS BACKDROP
of reducing emissions of greenhouse to quantify. It is incorrect to state that damage to Germany, including as a base gases. Moreover, detriment to the posi- investors, as it might sometimes appear, for holding companies. Stage III of the tion of diesel cars in Europe could only choose locations in terms of edu- tax reforms, that was half-heartedly counter current efforts to establish cation systems, labour costs or infrastruc- brought forward to 2004, did not bring diesel technology in North America and ture. Neither is it true that in assessing any economic recovery and the resulting Japan, which would mean market losses the tax system of a potential location or rise in overall economic growth is not for the German and European automo- list of locations investors only look at expected to be more than 0.3 per cent. tive industry there. corporate taxation rates. What does count is how high taxation ultimately is The tabled reform models are prima- Against this background, the in relation to the taxable base and salary rily isolated reforms, such as a three- energy tax directive adopted by the scales, and how to transfer results. stage tariff for income tax, but do not EU Council of Ministers, which could represent a reform of the entire tax sys- mean a substantial rise in the tax bur- In Germany, a debate on tax reform tem, neither do they treat all legal enti- den on diesel cars, is a cause of serious was launched some time ago – actually ties identically and fairly. Some draft concern. It provides that a distinction restricted to income tax – which has led reforms – such as that proposed by the may be made between diesel fuel for to numerous proposals. The initiators of CDU/CSU – are no more than hypothe- commercial and non-commercial use these proposals are striving to radically ses that make forecasts about the long- in future rises in mineral oil tax, a provi- simplify the direct tax system, dismantle term effects of levied taxation impossi- sion that is already being exploited in subsidies and thus broaden the taxable ble. Cutting what some refer to as France. However, this possibility of base with the ultimate aim of lowering "de facto tax subsidies" – each author imposing differentiated rates could rates. Given its repercussions on the outdoes one another on this point – allow the member states to raise miner- economy, no reform of the tax system often does not comply with the consti- al oil tax on diesel for private use can be undertaken without taking a tutional principle of taxation according without affecting the competitiveness look at the other EU member states. to performance. of the road haulage sector. However, the directive lays no obligation on the However, the chances of arriving at So what considerations should be member states to compensate for a modern, fair, simple and international- taken into account in a fundamental any tax rises, for example through ly competitive tax system in Germany in reform of the tax system? motor vehicle tax. This is left to their the foreseeable future are slim, given discretion. that 2004 is a year of elections. The Economic and tax policy has to be amendments to the tax laws which have aimed at rationalising the national Tax policy in Germany only just come into effect – the Abolition budget, attaining full employment and The tax systems in the member of Tax Incentives Act, the 2004 Budget enabling fulfilment of international states of the European Union are largely Supplement Act and the "Korb II-Gesetz" commitments. Germany has already unharmonised. The system in force in a (Basket II Act) – do nothing to improve twice contravened the Maastricht Treaty, given member state therefore has a Germany’s attractiveness for investors. which was introduced to achieve direct impact on its prosperity. On the contrary, the first ever minimum stability of the euro. tax threshold, the new rules governing A country’s tax system has a major taxation of thin capitalisation and the As regards rationalising the budget, impact on its attractiveness for investors, reduction of tax exemptions on capital if public spending is cut, tax revenues as taxation, unlike other factors, is easy gains and dividends have done much should be levelled by a similar amount. Annual Report 2004 25
Furthermore, tax reforms have to be that taxation should not affect the type est. Most reform models do not take for the long term and free from interven- of investment financing. We cannot this in to account and favour financing tionist fiscal charges. Subsidies have to be expect investors to have to search through borrowed capital. dismantled in several large stages – the through a tax jungle for the most proposal is for cuts of 10 per cent. For the advantageous form of financing. The best approach to a reform of the sake of corporate forward planning, con- German tax system would be to make it tinuity of the basic principles of tax and The objective of taxation should be part of a Europe-wide harmonisation of the fiscal regulations has to be ensured to to impose identical charges on the tax systems. But we are a long way from give investors confidence that their invest- injection and transfer of capital regard- unanimity in Europe. Moreover, none of ments are safe now and in the future. less of whether it is equity or borrowed the reform proposals so far take all the Another vital aspect of any reform is capital, dividends, capital gains or inter- requisite criteria sufficiently into account.
Auto GLOBAL MARKETS 28 Verband der Automobilindustrie GLOBAL MARKETS
The Economic Situation in the Global Automotive Industry
Increased global demand to match the previous year’s result for automobiles in 2003 (-3 per cent). By contrast, markets in 2003 saw an increase in overall Central and Eastern Europe proved an global demand for automobiles, despite important driving force behind the auto- a decline in North American and West- motive industry, recording 7 per cent ern European markets. During the growth. The Chinese market has still not course of the year there was a recovery reached saturation point, and last year in sales of motor vehicles in the Merco- was the most dynamic in Asia, growing sur countries, which had been crisis- by 35 per cent and boosting overall ridden for several years, and develop- growth in the Asian automotive industry ments in the states of Central and East- to 11 per cent. ern Europe were similarly positive. But the best results came from Asia, where Asia gains importance continued growth on many automobile as a production location markets boosted overall sales by 2 per In 2003, a total of 59.2 million motor cent to 56.3 million vehicles. Demand vehicles were manufactured worldwide, for passenger cars (a category that in improving on the previous year’s already America includes light trucks ) grew impressive result by 2 per cent. Global by 1 per cent to 47.3 million, while at passenger car production (including 9.0 million, over 6 per cent more com- light trucks in America) was up 2 per mercial vehicles were sold. cent at 50.1 million units, and commer- cial vehicle production grew by as much Trends varied greatly from one as 6 per cent. Automotive production in region to another. Within NAFTA, sales the NAFTA countries – the USA, Canada were 1 per cent down on the previous and Mexico – was 3 per cent down at year at 19.6 million vehicles. Passenger 16.2 million units in 2003, reducing that car sales were particularly badly hit region’s share of global production by (-6 per cent), whereas light trucks were 1.5 percentage points to 27.4 per cent. able to repeat the modest growth of In the countries of the European Union, previous years (+3 per cent). Sales of production declined half a percentage medium and heavy trucks were also point to 16.8 million units, and the EU 2 per cent up. In Western Europe, over- countries’ share of global production all sales declined by 1 per cent to was down 0.7 percentage points at 16.3 million vehicles, mainly as a result 28.4 per cent. By contrast, the countries of a slump in the economy, and the of Asia, including Japan, were able to countries of South America also failed increase production by 10 per cent to Annual Report 2004 29
World automotive production In million vehicles
60
50
40
30
20
10 EU countries Eastern Europe NAFTA Japan Other countries 0
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
VDA statistics
21.5 million vehicles – boosting their meant that, for the third year in succes- um weight trucks (categories 4-7) share of global automotive production sion, more light trucks (utility vehicles, rose significantly by 6 per cent, heavy by 2.5 percentage points to 36.3 per minivans and pick-ups) were sold than trucks (category 8) were almost 3 per cent. passenger cars. Last year, light trucks cent down at 142,000. The market for this accounted for 54.3 per cent of overall category of vehicle was clearly affected Strong incentives stimulate light vehicle sales, whereas in 2000 the by the stricter emission regulations US automotive production figure had been 49.0 per cent and in introduced in autumn 2002. In advance Last year saw almost 17 million vehi- 1990 a mere 32.8 per cent. of their introduction, many freight opera- cles sold in the USA – only 1 per cent tors had brought forward purchases of fewer than the previous year. This performance can be partly category 8 vehicles to the first nine explained by the massive discounts and months of 2002, triggering a short-term Sales of new light vehicles in 2003, incentives on offer from US manufactur- boom on the US market, and it was only at over 16.6 million, were only marginally ers, which last year averaged 4,300 US$ to be expected that this would have an lower than in 2002 (-1 per cent). Tradi- per vehicle or 13 per cent of the price. impact on the figures for 2003. However, tional passenger cars declined by a there was a distinct recovery in demand further 6 per cent to 7.6 million units, Sales of medium and heavy com- for heavy trucks during the course of whereas new registrations of light mercial vehicles also recovered last year the year. Whereas sales for the first trucks rose to a record level of more and achieved overall growth of 2 per three quarters were 7 per cent down than 9 million units (+4 per cent). This cent to 328,400. Whereas sales of medi- compared with the same period in 2002, 30 Verband der Automobilindustrie GLOBAL MARKETS
Sales of light vehicles* in the USA since 1995 outside NAFTA (3.3 million units, +1 per cent). The light truck segment continued In million vehicles to grow, and overseas imports increased 9.5 from 12.2 per cent in 2002 to 13.6 per cent as a result. Foreign manufacturers 9.0 are being increasingly successful in 8.5 penetrating the highly lucrative light truck 8.0 market, which used to be dominated 7.5 by US manufacturers. Whereas US com- 7.0 panies only marginally increased their Saloons/estates sales to 6.7 million units, foreign manu- 6.5 Light trucks facturers achieved a 14 per cent increase 6.0 to 2.3 million, expanding their market 1995 1996 1997 1998 1999 2000 2001 2002 2003 share by 2.4 percentage points to Ward’s Communications 25.8 per cent. *light vehicles = passenger cars and light trucks
Asian manufacturers were able to further expand their market share new registrations actually rose 10 per "Big Three" (GM, Ford, Chrysler) across the entire light vehicle segment. cent during the final quarter of the year. suffered a further decline in sales and A total of 5.4 million vehicles were sold, continued to lose market share. In 2003 3 per cent up on the previous year, and US manufacturers suffered a the three companies together only their market share rose from 31.5 per significant loss of market share on the took 61.8 per cent of the overall light cent to 32.7 per cent. However, Korean domestic market, and overall vehicle vehicle market (1.2 percentage points companies suffered a reduction of 2 per production at the "Big Three" dropped. down), and in the traditional passenger cent to 637,700 vehicles, giving them In the USA, manufacturing declined by car sector their share declined from 3.8 per cent of the US market. Japanese 2 per cent during the year. Although 48.4 per cent in 2002 to 47.1 per cent companies once again increased sales more light trucks came off the assembly in 2003. by 3 per cent to 4.8 million units, lines than ever before (7.3 million units, expanding their market share by +5 per cent), production of traditional In the light truck segment, 74.2 per 1.2 percentage points to 28.9 per passenger cars had to be cut back 10 per cent of vehicles sold on the US market cent. cent to 4.5 million units. There was also a were American, but this, too, represent- decline in the number of medium and ed a loss of 2.4 percentage points Great success of heavy commercial vehicles manufactured compared with 2002. In all, just under German manufacturers (almost -4 per cent at 250,800 units). 10.3 million light vehicles were sold by on US market the Big Three (including their European Despite the weakness of the dollar, Further decline in brands) on the domestic market (-3 per German companies were able to further US manufacturers’ share cent). expand their market share in the USA. of domestic market In a market characterised by record Despite offering massive discounts 20 per cent of all light vehicles sold levels of discounting, they managed to and generous credit terms, the Detroit in the USA were actually produced sell a total of 913,300 light vehicles, Annual Report 2004 31
Sales of light vehicles in the USA in 2003 where they were not represented in the past. As a result, they are increasingly Units +/- % Share 2003 Share 2002 able to offer products across the entire
Chrysler Corp. 2,127,451 -3.5 12.8 13.1 light vehicle range. Ford 3,437,692 -3.9 20.7 21.3 GM 4,716,039 -2.1 28.3 28.6 Poorer results from Big Three 10,281,182 -3.0 61.8 63.0 Canada Asian brands 5,444,712 2.7 32.7 31.5 Last year saw declining sales and BMW 276,869 7.9 1.7 1.5 vehicle production in the Canadian Mercedes 218,921 2.6 1.3 1.3 Porsche 28,418 33.3 0.2 0.1 automotive industry. The SARS and BSE Audi 86,421 0.8 0.5 0.5 crises had a negative impact on the VW 302,686 -10.5 1.8 2.0 Canadian economy, and demand for VW total 389,107 -8.2 2.3 2.5 motor vehicles, at over 1.6 million units, German brands 913,315 -0.2 5.5 5.4 was 6 per cent down on the record level Total 16,639,209 -1.1 100.0 100.0 achieved the previous year. Just under 1.6 million new light vehicles were sold Ward’s Communications (-6 per cent), with sales of light trucks and passenger cars down 5 per cent and 7 per cent respectively. By contrast, sales of medium and heavy trucks actu- representing a market share of 5.5 per truck segment, increasing sales by ally increased by 8 per cent overall, with cent and only falling short of the previ- 15 per cent to 113,000 units and expand- new registrations of medium trucks in ous year’s record by 1,800 vehicles. As a ing their market share by 0.2 percentage categories 4-7 up 2 per cent, and heavy result, they consolidated their position points to 1.3 per cent. Their strategy trucks (category 8) up 11 per cent. as No. 2 in the league table of foreign of developing new models and vehicle manufacturers behind the Japanese concepts has earned them considerable Loss of market share by the major but well ahead of the Koreans. As in success in a segment characterised by US manufacturers, combined with rela- previous years, the number of vehicles intense competition over prices and tively weak domestic demand, meant imported from Germany increased purchase conditions. that domestic vehicle production had to significantly (+5 per cent), whereas be cut back in 2003. 3 per cent fewer sales of German vehicles from North Last year also saw German manu- vehicles (2.5 million units) came off American transplants declined by 10 per facturers consolidate their commanding Canadian assembly lines, with car manu- cent. position in the luxury car segment, facture declining by 2 per cent and light increasing their market share by a fur- truck production by 4 per cent. In the In the traditional passenger car ther 4.1 percentage points to 36.8 per medium and heavy commercial vehicle market, German manufacturers continu- cent. In the "luxury light truck" segment segment, production was down 6 per ed the success story of previous years, they also achieved sales 18 per cent cent at 28,800 units. This means that the selling 800,300 vehicles and further higher than the previous year. As well scaling down of Canadian automotive expanding their market share by 0.4 per- as supplying the traditional premium production in favour of US production centage points to 10.5 per cent. They segment, German companies are also observed in recent years has gained were particularly successful in the light selling in niche segments or segments further momentum. 32 Verband der Automobilindustrie GLOBAL MARKETS
Production in Mexico Vehicle manufacture Sales trends were less positive. A declines in NAFTA in 2003 total of 1.6 million vehicles were sold in In 2003, Mexico failed to repeat the Share in per cent Brazil and Argentina in 2003 – a good growth figures of recent years. While previous year’s values in brackets 1 per cent more than the previous year. demand for automobiles, at just under Canada Following a long period of deep reces- Mexico 1 million units, was roughly the same 15.7 sion, Argentina was able to increase (15.7) 9.7 as in 2002, production declined by (10.8) sales and production from the start of considerably more than 12 per cent to 2003 onwards, whereas the Brazilian 1.6 million units, largely because certain economy – including the automotive manufacturers had transferred their industry – only started to show signs of operations elsewhere within NAFTA. recovery towards the end of the year. The result was that Mexico failed to USA strengthen its position within NAFTA for 74.5 Brazilian automotive the second year running and saw its (73.5) market recovers during Ward’s Communications share of NAFTA production decline by 2003 one percentage point to 9.7 per cent. In 2003 saw a total of 1.4 million 2003, 19 per cent fewer passenger cars automobiles sold in Brazil – 3 per cent and 5 per cent fewer light trucks came Light truck production in the region fewer than the previous year. The main off Mexican assembly lines, whereas was 3 per cent up at 9.2 million units, reason for this decline was the high production of medium and heavy trucks whereas almost 10 per cent fewer pas- interest rate, which had a particularly rose 2 per cent to 54,600 vehicles. senger cars (6.6 million) were built. As a negative impact on sales of passenger result, NAFTA’s overall share of global cars (1.2 million) and buses (15,900). In The establishment of new plants vehicle production declined to 27.5 per both cases, these figures represent a over the next few years should boost cent decline of 4 per cent. Sales of light Mexico’s position as a production location. trucks remained at the previous year’s 2003 saw sales of medium trucks (cate- Slight recovery in Mercosur level of 177,600, and sales of medium gories 4-7) increase marginally by 1 per region and heavy trucks were up 1 per cent at cent, whereas heavy trucks in category Economic and political turmoil in the 66,400. It was only towards the end of 8 declined by 6 per cent. Sales of pas- Mercosur states of Brazil and Argentina the year that the Brazilian automotive senger cars declined 3 per cent to has had a negative impact on automo- market as a whole began to show signs 685,600 vehicles, whereas new registra- bile production and sales in recent of recovery. Sales during the first three tions of light trucks were 6 per cent up years. In 2003, however, there was a quarters were 9 per cent down com- at 287,000. slight recovery in the South American pared with the equivalent period in 2002, automotive market, with overall produc- whereas new registrations rose by almost Automotive production in tion increasing by 3 per cent to almost 13 per cent during the final quarter. NAFTA scaled back 1.9 million units. Production of medium Last year saw production of light and heavy trucks rose 15 per cent, German manufacturers’ market vehicles in NAFTA scaled back by 3 per light trucks were 21 per cent up at share declined by 4.1 percentage points cent to 15.9 million units, and produc- 260,000 vehicles, and passenger car to 22.3 per cent in the light vehicle seg- tion of medium and heavy commercial production remained roughly at the ment. However, in the case of medium vehicles reduced 1 per cent to 341,250. previous year’s level (1.5 million). and heavy trucks (including buses) they Annual Report 2004 33
Sales of light vehicles in Brazil and Argentina of medium and heavy commercial vehi- cles and buses rose by 44 per cent and In units 45 per cent respectively. Only produc- 160,000 tion of passenger cars continued to decline, ending the year 1 per cent 140,000 down at 109,800 units. The total number 120,000 of vehicles produced in Argentina last 100,000 year was 169,600 – which is still the 80,000 Brazil third worst result since 1990. As a 60,000 Argentina result, Argentina’s share of vehicle 40,000 production in Latin America remained 20,000 at a mere 6.0 per cent. 0 1999 2000 2001 2002 2003 2004 Japan: automotive
Monthly figures, trend production and sales VDA statistics stagnate Signs of recovery in the Japanese economy triggered greater optimism in the country in 2003, but there was only were able to further expand their share Argentinean automotive a slight upturn in demand for automo- by 3.4 percentage points to 65.2 per market recovers from deep biles. Some 5.8 million vehicles were cent. This means that almost two-thirds recession sold - a mere 1 per cent more than in of all commercial vehicles sold in Brazil In 2002, vehicle sales in Argentina 2002. Commercial vehicle sales were last year bore German badges. In the had declined by more than 53 per cent, up 1 per cent at almost 1.4 million, but case of buses, the figure was almost but 2003 saw this trend reversed for the passenger car sales remained at the 74 per cent. first time in 5 years, with an increase previous year’s level of just under 4.5 of 88 per cent to a total of 155,100 vehi- million. This meant that for the 6th year The figures for vehicle production cles. Car sales were up 77 per cent (a running, Japanese production failed to in Brazil were considerably better than total of 104,608 units sold). Light truck top the 6 million mark. Despite this for new registrations, with an overall sales were also up 114 per cent at stagnation in demand, importers were increase of 2 per cent to just under 43,600 units, and medium and heavy able to improve their position slightly by 1.7 million – the second highest figure trucks also experienced strong growth 1 per cent (278,800 vehicles). ever achieved. At almost 1.4 million, the of 147 per cent. Sales of buses rose number of passenger cars coming off 122 per cent. German companies once again the assembly lines was the same as in predominated amongst foreign car 2002, and production of medium and Parallel to this increase in the num- importers, taking a market share of heavy trucks was only slightly down at ber of units sold, Argentinean automo- more than 60 per cent. Japanese manu- 68,000. By contrast, production of light tive production also recovered last year, facturers also marginally improved their trucks increased 21 per cent (209,200 albeit to a much lesser extent. 22 per export figures to 4.7 million vehicles, in units), and production of buses was up cent more light trucks came off the particular as the result of a 20 per cent 14 per cent. assembly lines (50,900) and production improvement in sales to neighbouring 34 Verband der Automobilindustrie GLOBAL MARKETS
Production of the Japanese automotive industry
In million vehicles
Commercial vehicles Cars
3.54 3.49 3.12 2.73 2.48 1.78 1.64 1.81 2.75 2.59 2.48 1.99 1.80 1.66
9.95 9.75 9.38 8.49 8.49 8.36 8.62 8.48 7. 80 7. 6 0 7. 86 8.06 8.10 8.12
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
JAMA
countries in Asia and also to Europe due (-20 per cent) represent a substantial had to be scaled back 10 per cent to to the positive exchange rates. On the reduction over the previous year. 446,100 units because of poor levels of other hand, Japanese exports to North Foreign manufacturers continued to domestic demand. Korean car exporters America declined by 14 per cent. The make little leeway on the highly protect- were particularly successful in Europe, relatively constant figures for domestic ed South Korean market, despite where they were able to increase sales and foreign sales last year meant that performing rather better than Korean to Western European countries by more overall Japanese production remained at manufacturers. Sales of 29,700 units than a third (509,500), and to Central 10.3 million units, with a slight decline represent only 2.2 per cent of the mar- and Eastern Europe by three-quarters. of 1 per cent in passenger car produc- ket, but at 39.7 per cent, German manu- Exports to the USA were also up 12 per tion to 8.5 million units being balanced facturers took the largest share. cent at over 704,300 vehicles. by an increase in commercial vehicle production of almost 10 per cent. A sharp increase in passenger car Continued growth on exports by 11 per cent to almost 1.6 mil- Chinese automotive Uneven developments in lion meant the Korean automotive indus- market South Korea try was able to increase domestic pro- China is the major growth market in Last year saw a sharp decline in duction by 4 per cent to 2.8 million units. the region and provides an important vehicle sales in South Korea. The figures In the case of commercial vehicles, source of stimulus for many Asian of 1.0 million passenger cars (-17 per despite an increase in exports of 3 per economies. The main driving forces cent) and 322,600 commercial vehicles cent to 99,000 vehicles, production still behind its booming economy are Annual Report 2004 35
exports, foreign direct investment and price reductions by manufacturers and a that car production in China last year steadily increasing private consumption. rise in household incomes, have consid- expanded faster than sales. Car produc- The automotive industry has benefited erably boosted demand. German manu- tion rocketed by 83 per cent to almost from this, and almost 4.4 million vehicles facturers were able to sell 698,000 cars 2.0 million units, and commercial vehicle were registered in 2003 – an increase of in 2003, surpassing their strong perfor- production was up 12 per cent at 2.4 mil- 35 per cent over the previous year. This mance of the previous year by a further lion. China is now the world’s fourth was mainly due to flourishing sales of 36 per cent. This means that 35.6 per biggest manufacturing centre for motor passenger cars, which increased 74 per cent of all new cars registered in China vehicles, with a total production figure of cent to almost 2.0 million vehicles. The in 2003 were German brands. more than 4.4 million. 35.1 per cent of all increase in commercial vehicle sales, at cars manufactured were German brands. just under 14 per cent, was more mod- China already in fourth est, but the total of 2.4 million vehicles place for worldwide South-East Asian markets sold makes China the world's largest vehicle production contribute to overall commercial vehicle market. In recent years, many manufacturers performance of automotive have intensified their activities in China, industry Over the last 5 years, sales of pas- systematically expanding local capacity. 2002 had already seen a rise in senger cars in China have increased As more and more foreign companies demand for motor vehicles in South- almost five-fold. For many years, the enter the market with local joint venture East Asia as a result of the booming Chinese market was extremely isolated, partners, they are being subjected to regional economy, and this trend con- but since the country joined the World increasing pressure from the aggressive tinued in most of the Asian tiger states Trade Organisation in December 2001, pricing strategies of Chinese companies, in 2003. Overall sales in India increased car sales have boomed. Reductions in which are keen to obtain a share of the by almost 23 per cent to 1.1 million import duties, combined with significant market themselves. The effect of this is vehicles, of which 837,900 were passenger cars (+20 per cent) and 238,300 were commercial vehicles Sales of passenger cars in China and South Korea (+34 per cent). Thailand also returned In thousand units strong growth (+31 per cent) as did 220 Indonesia (+12 per cent), Taiwan 200 South Korea (+11 per cent) and the Philippines 180 China (+11 per cent). Only Malaysia experi- 160 enced a decline of 8 per cent in overall 140 sales to 399,600, due to poor demand 120 for passenger cars. 100 80 60 All this made South-East Asia con- 40 tinue to be one of the key markets for 20 the global automotive industry in 2003, 0 1999 2000 2001 2002 2003 2004 and it is likely to remain so in the future. Demand for vehicles in the region is Monthly figures, trend driven mainly by a sharp growth in pur- VDA statistics chasing power, combined with greater 36 Verband der Automobilindustrie GLOBAL MARKETS
Registration of new vehicles on Asian markets states, and sales of commercial vehicles were up by as much as 11 per cent Changes in per cent 2003/2002 126.4 (487,400 units).
35.2 30.2 There were significant increases in 22.5 new registrations of passenger cars in Hungary (+20 per cent), Poland (+16 per 11.6 7. 2 7. 9 cent) and Slovenia (+12 per cent). In 0.6 Romania (+20 per cent), the Czech Republic (+1 per cent) and the Baltic -6.9 states (+2 per cent), more vehicles were -18.6 also sold than the previous year. Only in Slovakia (-12 per cent) were fewer vehi- India Japan China Taiwan Turkey cles sold, but this figure is partly due to Malaysia Thailand Indonesia Philippines South Korea changes in the recording of statistics within the motor vehicle sector. Demand VDA statistics for motor vehicles in the other countries of Eastern Europe including the coun- tries in the Commonwealth of Indepen- competition, reduced import duties, passenger cars rose by 150 per cent to dent States (CIS), rose 2 per cent to lower vehicle taxes and a general desire 227,000 vehicles, and 100 per cent more 1.2 million units. for greater mobility. commercial vehicles (168,200) were put on the roads. Overall motor vehicle Sales of commercial vehicles In addition to achieving improved production in Turkey also rose 54 per were particularly buoyant in Romania sales figures, these countries in Asia cent to 533,700 vehicles, with car pro- (+23 per cent), Poland (+17 per cent) also managed to expand production by duction up 44 per cent at 294,100, and and Slovakia (+55 per cent) as well as 18 per cent to a total of over 3.0 million commercial vehicle production up in the Czech Republic (+18 per cent). vehicles and increase their share of 68 per cent at 239,600 units. Positive results were also recorded in global automotive production to 5.2 per Slovenia (+6 per cent), the Baltic states cent. If major producers like China, Positive developments in (+8 per cent) and the Russian Federa- Japan, South Korea and Turkey are Central and Eastern Europe tion (+11 per cent). The other countries included, this region now accounts for The majority of automotive markets of Eastern Europe also recorded higher 36.4 per cent of global production, in Central and Eastern Europe put in levels of demand than in 2002. All in all, making Asia the world's most important a strong performance in 2003, and final- this means the markets in Central and region for automotive manufacture. ly began to live up to longstanding Eastern Europe significantly boosted expectations. A total of over 2.6 million global commercial vehicle sales. Substantial recovery vehicles - 7 per cent more than the in Turkey previous year - were sold. Car sales At 2.6 million vehicles, production in After two extremely weak years, the rose 6 per cent to almost 2.2 million the countries of Central and Eastern Turkish automotive market more than units, largely because of positive deve- Europe was 2 per cent above the previ- doubled in 2003. New registrations of lopments in many of the EU accession ous year's level. 2.2 million passenger Annual Report 2004 37
cars were manufactured - 3 per cent presence and buoyant export figures, man cars manufactured abroad origi- more than in 2002. Whereas in Romania they occupy a strong position on the nated in these countries. (+19 per cent), Poland (+4 per cent) markets in this region. In addition, and the Ukraine (+11 per cent) more German manufacturers are increasingly German car manufacturers took a vehicles left car manufacturers' assem- serving the eastern European market market share of 43 per cent in the major bly lines, production in Hungary (-12 per with products manufactured in their five EU accession states in 2003. In cent), Slovakia and Slovenia (-7 per cent own plants in the region. In Poland, Poland, Hungary and Slovenia, they each) and the Czech Republic (-1 per Hungary, the Czech Republic and accounted for between 35 and 40 per cent) had to be scaled back. In the Slovakia, a total of 740,000 German cent of the market, and the figure for Russian Federation, car production motor vehicles were produced last year. the Czech Republic and Slovakia was grew by 3 per cent. This means that almost one in five Ger- over 60 per cent.
The picture for commercial vehicle production was considerably better. A Production and sales in total of 321,200 units came off Central EU accession states of Eastern Europe and Eastern European assembly lines - almost 12 per cent more than the previ- 2001 2002 2003 Change 03/02 in % ous year. Particularly good figures were recorded in Romania (+38 per cent) Car production and Russia (+12 per cent), whereas the Czech Republic 456,927 441,312 436,297 -1.1 Czech Republic (-6 per cent), Hungary – German manufacturers 456,905 441,308 436,279 -1.1 Slovakia 88,733 201,742 186,807 -7.4 (-3 per cent), Poland (-2 per cent), – German manufacturers 88,733 201,742 186,807 -7.4 Slovakia (-9 per cent) and the Ukraine Poland 331,153 293,796 306,501 4.3 (-9 per cent), had to cut production. – German manufacturers 101,614 85,728 76,882 -10.3 Slovenia 116,094 126,661 118,172 -6.7 Although the overall situation for Hungary 140,681 138,681 122,338 -11.8 motor vehicle production was positive – German manufacturers 55,576 53,606 33,953 -36.7 in Central and Eastern Europe, the share EU accession states 1,133,588 1,202,192 1,170,115 -2.7 of global production taken by these – German manufacturers 702,828 782,384 733,921 -6.2 countries remained low at 4.4 per cent. – Share in % 62.0 65.1 62.7 EU enlargement means Central Euro- Registration of new cars pean vehicle manufacturers in particular Czech Republic 152,145 147,754 149,546 1.2 will face stiffer competition within the Slovakia 69,655 65,312 57,513 -11.9 European context in the future. Poland 327,251 308,158 358,414 16.3 Slovenia 54,156 52,038 58,074 11.6 German manufacturers Hungary 148,125 173,491 207,953 19.9 well represented in the Baltic States 27,401 30,715 30,877 0.5 EU accession states 778,733 777,468 862,378 10.9 new EU countries – German manufacturers 330,000 325,000 370,000 13.8 German vehicle manufacturers play – Share in % 42.4 41.8 42.9 a key role in the EU accession states of Eastern Europe. With their strong local VDA statistics 38 Verband der Automobilindustrie GLOBAL MARKETS
The Economic Situation in Over the year as a whole, 14.2 mil- lion new passenger cars were regis- the Automotive Industry in tered, which is only 1 per cent fewer than the previous year. In some markets, Western Europe car sales even increased.
Sustained growth Western Europe: sales duction of commercial vehicles rose by in United Kingdom and exceed expectations almost 2 per cent to more than 2.1 mil- Spain At 16.3 million units, the figure for lion vehicles. The United Kingdom put in a strong automobile sales in Western Europe in performance for the 4th year running. 2003 was only 1 per cent down on the Car sales only slightly Registrations of new cars rose almost previous year. This is a better result than down on previous year 1 per cent to a record level of just under had been expected at the start of the During the first six months of 2003, 2.16 million, further consolidating the year. Once again, the automotive indus- registrations of new cars in Western UK's position as the second biggest try in Western Europe proved to be an Europe were 2 per cent down largely individual market in Western Europe, important pillar of the economy. Higher because of consumer uncertainty result- accounting for 18.2 per cent of sales, levels of exports to countries outside ing from the Iraq war and a combination ahead of Italy (15.8 per cent) and Western Europe meant that production of higher oil prices and poor stock mar- France (14.1 per cent). This performance in EU countries developed rather better ket performance in the aftermath of the was largely the result of continued dis- than sales. A good 14.6 million passen- war. However during the second six counting campaigns and consumer ger cars left the assembly lines - only months, sales returned to the previous optimism encouraged by attractive 1 per cent fewer than in 2002, but pro- year's level. credit terms. Demand from private con- sumers increased once again and now Registration of new cars in Western Europe accounts for almost 50 per cent of new car registrations. Growth was particular- Changes in per cent 2003/2002 ly dynamic in the small car segment, which grew 5 per cent and is now the Belgium -2.0 biggest market segment in the UK, Denmark -14.0 accounting for almost 34 per cent of Germany -0.5 sales. Diesel cars are also becoming France -6.3 UK 0.6 increasingly popular, with sales more Italy -1.2 than doubling since the year 2000. One Netherlands -4.3 reason is the fact that company car tax Austria 7.4 concessions are higher on diesel cars Portugal -16.0 than on petrol models. Sweden 2.5 Spain 3.8 New registrations in Spain were also Switzerland -0.8 buoyant, bettering the previous year’s result by almost 4 per cent (1.4 million VDA statistics vehicles). During the second half of the Annual Report 2004 39
year especially, sales boomed in antici- models they were offering. Japanese German manufacturers pation of the end of the financial incen- brands achieved double-figure growth maintain market position in tive scheme for the scrapping of old rates, but the most important importers Western Europe cars. There was also an above-average remained Opel and Volkswagen, with Last year saw German manufactur- increase in leasing transactions. some 120,000 cars each. ers once again retain their lead in West- ern Europe. Various changes of model Slow-down in most Double-figure reductions in regis- meant they suffered a slight loss of mar- other countries trations were recorded in Denmark ket share by 0.3 percentage points to The Italian market was boosted last (-14 per cent) and Portugal (-16 per 46.1 per cent, but by December there year by individual manufacturers’ cent). In Portugal, general economic were indications that this trend was promotional campaigns and the weakness has caused a slump of beginning to be reversed, and they look withdrawal of financial incentives for 36 per cent in passenger car sales to set to increase sales in 2004. Volume the scrapping of old cars in March 2003. 189,800 over the last 4 years. The models like the VW Golf, BMW 1 Series, As a result, new registrations for the German market did rather better than Ford Focus or Opel Astra should help year as a whole were only down 1 per those in the rest of Western Europe, strengthen their position again. cent at 2.3 million. Given the context of ending the year only slightly down at increased car ownership costs (in par- 3.2 million passenger cars (-0.5 per French manufacturers also saw their ticular, higher insurance premiums and cent). market share reduced by 0.3 percentage motorway tolls), this is a respectable result, and is due partly to massive promotions by manufacturers. The Registration of new cars and launch of various new models also market shares in Western Europe helped prevent the slump in sales that had been feared. The only major loser 2000 2001 2002 2003 was Fiat: a 10 per cent collapse in sales Manufacturer Units in % Units in % Units in % Units in % meant the company suffered a signifi- German group- cant loss of market share. owned brands 6,629,850 44.9 6,889,123 46.5 6,683,944 46.4 6,543,565 46.1 French brands 3,490,135 23.6 3,714,879 25.1 3,704,987 25.7 3,611,243 25.4 In France, the 4th biggest Western European market for motor vehicles, Japanese brands 1,679,815 11.4 1,540,137 10.4 1,644,768 11.4 1,799,554 12.7 there was a significant drop in new reg- Italian istrations by some 6 per cent to 2.0 mil- brands 1,492,439 10.1 1,415,167 9.6 1,177,183 8.2 1,056,113 7.4 lion cars. The industry’s worst figures Korean since 1998 were due to economic stag- brands 505,690 3.4 409,973 2.8 391,502 2.7 469,576 3.3 nation, continued high unemployment, British above-average inflation and general brands 617,636 4.2 511,505 3.5 461,960 3.2 410,095 2.9 consumer reticence. Car importers Other increased their market share to over brands 350,334 2.4 330,478 2.2 327,015 2.3 318,104 2.2
40 per cent, whereas domestic manu- Total 14,765,899 100 14,811,262 100 14,391,359 100 14,208,250 100 facturers lost one percentage point of market share because of the older VDA statistics 40 Verband der Automobilindustrie GLOBAL MARKETS
points to 25.4 per cent, or 3.6 million Diesel share of new car registrations in Western Europe cars. But the biggest losers on the Euro- Shares in per cent pean car market were the Italians, who suffered a slump in sales of over 10 per Sweden 7.7 cent. With 1.1 million registrations of Switzerland 21.5 new cars, they only achieved a market Norway 23.0 share of 7.4 per cent (-0.8 percentage Denmark 23.0 points). The biggest winners were the UK 27.3 Asian manufacturers, with Japanese Germany 39.9 companies increasing their market Western Europe total 43.6 Italy share from 11.4 per cent in 2002 to 48.5 Spain 59.4 12.7 per cent in 2003. The Koreans also France 67.4 gained ground, increasing their share Belgium 68.2 by 0.6 percentage points and selling Austria 71.5 470,000 vehicles or 3.3 per cent of the total for Western Europe. VDA statistics, AAA
Diesel boom continues In recent years, a combination of (68.2 per cent) and France (67.4 per cent). in western Europe. Registrations of new engine technologies and signifi- At the bottom of the list, as before, are new commercial vehicles declined for cantly higher fuel prices has consider- Sweden (7.7 per cent) and Greece the third year running, ending the year ably boosted demand for diesel cars in (1.5 per cent), where the sale of diesel 2 per cent down at over 2.0 million. Western Europe. In 2003, over 6 per cars to private individuals is forbidden. Light trucks under 6 t were less badly cent more diesel cars (6.2 million) were In Germany, diesel ownership runs at hit than the over 6 t category. Van sales sold in Western Europe than the previ- 39.9 per cent - 3.7 percentage points were 2 per cent down at 1.8 million ous year. By contrast, registrations of below the Western European average. units and registrations of new trucks new petrol cars were 7 per cent down over 6 t totalled 288,000 (-2 per cent). at 8.0 million. 43.6 per cent of new reg- German cars are still much in demand, The trend towards heavy trucks observ- istrations in Western Europe are now and more than half the 15 most popular able in recent years continued, with diesel cars, whereas ten years ago the models sold in Western Europe in 2003 sales of medium-weight categories figure was less than half that (20.3 per were German brands. Despite a slump (6 - 16 t) declining 9 per cent to cent). in sales as a result of model changes, 73,400 but trucks over 16 t up 1 per the VW Golf/Bora took second place cent at 214,500. Registrations of new Virtually half of all newly-registered behind the Peugeot 206. buses over 8 t also declined by 2 per diesel cars in Western Europe came cent to just under 24,000 vehicles. from German manufacturers (49.2 per Commercial vehicle sales cent). A further 30 per cent were French, decline once again German commercial vehicle manu- 7.7 per cent Japanese and 5.8 per cent Continued overall economic weak- facturers succeeded in strengthening Italian. In terms of diesel ownership, ness and poor levels of investment in their overall presence in Western Austria leads the league table with many countries once again left their Europe. In the van segment, their mar- 71.5 per cent, closely followed by Belgium mark on the commercial vehicle market ket share remained stable at just under Annual Report 2004 41
27 per cent, in the 6 - 16 t category they below-average growth. In Italy, where Automotive production in increased their share to 47 per cent and the previous year’s figures had been the EU virtually unchanged in the over 16 t category they also mar- very positive, the termination of state Total automotive production in the ginally expanded market share to 38 per subsidies at the end of 2002 resulted European Union declined by just under cent. in a 23 per cent decline in new regis- 1 per cent to 16.8 million vehicles last trations to 223,000. In France, new year. By increasing its share of the EU Levels of registrations of commercial registrations were 6 per cent down at market to 32.8 per cent (2002: 32.4 per vehicles fluctuated amongst individual 431,500 units, with sales of heavy cent), Germany retained its position at Western European countries. Sales trucks over 5 t suffering from reduced the top of the list of manufacturing in the UK increased 13 per cent to demand for capital goods and declining countries in Western Europe. Next came 363,700 units, and the situation in Spain by almost 12 per cent. In Portugal and France (21.5 per cent), where overall car improved considerably after a poor Switzerland too, considerably fewer production was 2 per cent down at showing in 2002, with an increase of commercial vehicles were newly regis- 3.22 million units. A good 4 per cent 9 per cent to 333,200 units. In both tered than the previous year. However, fewer vehicles left French manufactur- these countries, light truck sales record- it is expected that 2004 will see a mod- ers’ assembly lines, whereas foreign ed double figure increases, whereas the est upturn in demand as the economy companies increased production by medium and heavy categories recorded as a whole begins to recover. 23 per cent. In the commercial vehicle sector, French production was 3 per cent down at 390,100 units. Registration of new commercial vehicles in Western Europe In 2003, 18 per cent of all European 2001 2002 2003 motor vehicles were manufactured in In '000s +/-% In '000s +/-% In '000s +/-% Spain. Production of passenger cars Belgium/Luxembourg 75 8 64 -15 67 4 increased at a higher rate (6 per cent) Denmark 36 -1 36 0 37 -1 than new registrations. Opel achieved Germany 297 -6 271 -9 265 -2 the highest growth rate, with 22 per Finland 18 -3 18 1 19 3 cent, whereas Peugeot completely France 496 4 461 -7 431 -6 closed down production in Spain. Over- Greece 23 -9 20 -11 20 -1 all commercial vehicle production rose Ireland 43 -7 38 -11 35 -10 Italy 251 -2 291 16 224 -23 7 per cent to 630,500 units. Light trucks Netherlands 101 -11 96 -6 91 -5 under 3.5 tons were 9 per cent up, but Austria 34 -11 31 -8 36 14 poor levels of investment meant the Portugal 106 -18 85 -20 73 -14 medium and heavy truck sectors Sweden 35 -8 35 -2 34 -1 declined by 6 per cent. Spain 326 -4 306 -6 333 9 UK 313 5 322 3 364 13 In the UK, overall car production EU 15 2,156 -2 2,074 -4 2,026 -2 was 2 per cent up in 2003, with a total of Norway 37 5 29 -24 31 10 1.66 million passenger cars rolling off the Switzerland 31 7 27 -15 24 -11 Western Europe 2,224 -2 2,129 -4 2,081 -2 assembly lines, even though British manu- facturer MG Rover suffered a fall in prod- VDA statistics uction of almost 10 per cent. Commercial 42 Verband der Automobilindustrie GLOBAL MARKETS
Vehicle production in the European Union manufacture of commercial vehicles rose 2 per cent to 782,700. All in all, 1990 2002 2003 German companies were able to main- In '000s Share % In '000s Share % In '000s Share % tain their strong position on global com-
Germany 4,977 32.2 5,469 32.4 5,507 32.8 mercial vehicle markets despite the France *) 3,769 24.4 3,683 21.8 3,609 21.5 process of consolidation that has taken Spain 2,053 13.3 2,855 16.9 3,030 18.0 place in this sector in recent years. UK 1,566 10.1 1,819 10.8 1,846 11.0 Italy 2,121 13.7 1,427 8.5 1,322 7.9 If the figures for Chrysler are includ- Sweden 410 2.7 519 3.1 566 3.4 ed, German manufacturers produced Belgium 386 2.5 591 3.5 473 2.8 a total of 12.5 million vehicles in 2003 - Netherlands 139 0.9 212 1.3 194 1.2 2 per cent fewer than the previous year. Portugal – – 190 1.1 168 1.0 Austria 16 0.1 96 0.6 77 0.5 As a result, German companies’ share Finland – – 21 0.1 13 0.1 of global production was 21.2 per cent. This means that more than one in five European Union 15,437 100 16,882 100 16,806 100 vehicles produced in the world came *) New calculation method as of 1997 from a German-owned plant. VDA statistics Slight fall in foreign-based production vehicle production also rose by a further built 10 per cent fewer cars. In the Following a decade of steady expan- 1 per cent to 188,900 units. commercial vehicle segment, produc- sion of foreign-based production, 2003 tion was 2 per cent down. Van produc- saw fewer motor vehicles produced out- In Italy, motor vehicle production tion was relatively stable (-1 per cent), side Germany than the previous year was scaled back by 7 per cent over- whereas there was a 7 per cent (2003: 4.4 million, -1 per cent). However, all, and the crisis-ridden Fiat Group decline in the medium and heavy truck levels of production were still more than - the country's leading manufacturer - sectors. twice as high as in 1993. The overall fig- ures for commercial vehicle production (421,500 vehicles) and passenger car The Economic Situation in the production (4.0 million vehicles) were 1 per cent lower than in 2002. Automotive Industry in Germany: China third most important Passenger Cars production location for German car manufacturers Whereas production of passenger High levels of German car 9.9 million vehicles were produced at cars declined in most German plants, production maintained home and abroad, equalling the previ- China continued to gain importance as 2003 saw production remain at a ous year's figure. Passenger car produc- a manufacturing location for the high level in the German automotive tion, at just under 9.2 million units, was German automotive industry. German industry, thanks to buoyant global sales. marginally lower than in 2002, but manufacturers produced or assembled Annual Report 2004 43
Vehicle production of German manufacturers by region in 2003
3,151,300 737,600 (-5%) 7,192,300 (-6 %) (–2 %) 632,900 (+43 %)
161,100 (+1 %)
543,500 (–7 %)
VDA statistics
708,000 units in the country - an increase In contrast to recent years, foreign- which the proportion of diesel vehicles of 50 per cent. This means that China is based production of diesel cars did not rose, overall production was also higher now the third most important produc- continue to rise. A total of 993,500 such than the previous year. tion location for German car manufac- vehicles were produced abroad - 2 per turers after Germany and Spain. Broken cent fewer than the previous year. As a There was an above-average increase down according to regions, the EU 15 result, the proportion of diesel vehicles in production of niche vehicles in 2003, still accounts for the lion’s share of produced remained constant at 24.7 per with over 20 per cent more off-road foreign production of German brands, cent. However, this still means that vehicles, convertibles, vans and utility but the trend towards globalisation in production has quadrupled since 1983. vehicles produced outside Germany the German automotive industry now Not all segments were equally affected, (601,400 units). In the segment with the affects all parts of the world, and regions and some, like off-road vehicles and highest production volume, the lower like Asia and Eastern Europe are convertibles, saw a sharp increase in mid-range, foreign production was becoming increasingly important. diesel production. In those segments in 10 per cent down at some 1.3 million 44 Verband der Automobilindustrie GLOBAL MARKETS
Automotive production of German manufacturers in Germany and abroad In million units
Abroad Germany 4.4 4.5 4.4 3.3 3.5 4.2 3.1 2.8 2.5 2.2 2.0
5.7 5.7 5.5 5.7 5.5 5.5 4.7 4.8 5.0 4.0 4.4
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
VDA statistics
units, but this result was distorted by domestic production accounted for by case of mid-range passenger cars, the launch of a number of new high- diesel vehicles by 2.8 percentage points however, the models available meant volume models. to 42.7 per cent. A mere 10 years ago, that production declined by 8 per cent the figure was only 19.6 per cent. By to 3.7 million units. Car production in contrast, the number of petrol vehicles Germany rises produced was 4 per cent down on the Record level of exports For the 6th year in succession, previous year. despite weaker foreign passenger car production in Germany markets broke through the 5 million barrier. In addition to diesel cars, sales of Last year saw German car manufac- Buoyant foreign sales meant that niche vehicles also did well in 2003. turers sell more vehicles abroad than 5.1 million cars came off the assembly German companies produced a total of ever before - despite the general weak- lines - 22,200 more than in 2002. 760,300 off-road vehicles, convertibles, ness of foreign markets. Almost 3.7 mil- vans and utility vehicles - an increase lion cars were exported - 1 per cent In contrast to the trend in foreign- of 48 per cent. The proportion of total more than in 2002. based production, domestic German domestic production accounted for manufacturers were able to significantly by such vehicles has now risen from Despite global tensions and the increase their output of diesel vehicles. 10.0 to 14.8 per cent. Especially in the strength of the euro, exports once again 2.2 million such vehicles - 7 per cent off-road and van categories, the intro- proved to be the main pillar of the more than in 2002 - were manufactured, duction of new models had a strong German automotive industry, guarantee- increasing the proportion of overall impact on production levels. In the ing high levels of employment in Germany. Annual Report 2004 45
Domestic production of diesel cars
Diesel production in millions 42.7 39.9 38.2
Share of diesels as a percentage of car production 34.9 30.3 24.8 22.5 23.4 20.8 22.5 17.5 19.6 15.2 14.2
0.6 0.7 0.9 0.7 0.9 0.9 1.1 1.1 1.3 1.6 1.8 2.0 2.0 2.2
90 91 92 93 94 95 96 97 98 99 00 01 02 03
VDA statistics
Car exports by engine type In million cars
2.4 2.4 Diesel engine Petrol engine 2.4 2.4 2.3 2.2 2.1 1.9 2.0 1.7 1.7 1.4 1.3 1.3 1.1 1.1 0.9 0.7 0.7 0.6 0.5 0.4
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
VDA statistics
Increased foreign demand vehicles achieved an above-average rise rose by 2.2 percentage points to for German diesel cars of 7 per cent to more than 1.4 million units. 39.1 per cent. A majority of exports This positive development was due (more than 2.2 million) still had petrol above all to higher foreign demand for This means that the proportion of engines, but this figure was 2 per cent German diesel cars. Exports of such exported vehicles with diesel engines down on the previous year and the 46 Verband der Automobilindustrie GLOBAL MARKETS
decline observed over the last decade figure was recorded by utility vehicles, manufacturers were able to increase continues. with a 90.8 per cent diesel content, fol- exports to most of their major European lowed by vans, with 65.9 per cent. neighbours, and the total value of cars Off-road vehicles on exported to this region rose by 2 per the ascendant Value of cars exported cent to almost 42 billion euros. This German manufacturers bettered continues to rise meant that the EU 15 accounted for their export results in seven out of ten The continued trend towards diesel 55 per cent of the total value of vehicles segments last year. Thanks to the engines, niche vehicles and higher exported from Germany. launch of new, attractive models, the specifications meant the value of strongest growth was recorded in the exports increased in 2003 for the tenth German manufacturers managed off-road segment, where exports almost year running, and at 76 billion euros to significantly increase exports to the trebled to 47,200. Vans also performed was 2 per cent up on 2002. This means 10 new EU member states - by 13 per strongly, as did small cars, but sales that since 1983, the value of exports has cent to 142,700 cars. Poland remained of lower mid-range and mid-range vehi- increased by 162 per cent. During the the most important destination, with cles declined. Nevertheless, at 71.4 per same period the average value of each 56,600 units, but the strongest growth cent of total exports, these two cate- car increased from 14,000 euros to was recorded in exports to Slovakia, gories still accounted for the highest 20,700 euros. which increased by 35 per cent. The proportion of sales. EU accession states may only have The EU accounted for 61.7 per cent accounted for 3.9 per cent of total The launch of new models, particu- of exports by German manufacturers in exports last year, but German manufac- larly in the small car and van segments, 2003, even though the actual volume turers are well represented in this resulted in a sharp rise in the proportion exported was 2 per cent down at just region, having established many local of diesel vehicles exported. The highest under 2.3 million vehicles. German production facilities.
Export value of German cars 75.9 74.7 Car exports in million units 70.2 62.7 Car exports in billion euros 55.7 51.8 44.8 38.5 34.4 33.7 29.0
2.0 2.3 2.5 2.7 2.83.3 3.4 3.5 3.6 3.6 3.7
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
VDA statistics, Federal Office of Statistics Annual Report 2004 47
Following the United Kingdom, the and over the last 5 years this has more prices had a negative impact on car USA is the second largest single market than doubled. sales. Over the course of the year, the for German manufacturers in terms of unit cost of fuel rose by 5 per cent above the sales. A record total of 567,000 vehicles Weak consumer demand already high level of the previous year. were exported to the USA - 1 per cent hits car sales in Germany Diesel prices rose particularly sharply more than the previous year. Over the In 2003, the Germany economy went (+6 per cent), but the price of Normal last ten years, the USA has become into recession for the first time since 1983. and Super petrol also increased. Fuel increasingly important for the German The main source of weakness was con- now costs 40 per cent more than in automotive industry, with German sumer demand, which for the first time early 1999, when the environmental tax manufacturers stepping up exports by since the 1980s declined in real terms for was first introduced. Much of the an average of 13 per cent per year. 2 years in succession. This had an impact responsibility for this lies with the gov- on car sales, with domestic orders in 2003 ernment, as 72 per cent of the price of The USA plays an important role for only 1 per cent above the already low fuel consists of tax. German manufacturers in both quantita- level of the previous year. New registra- tive and qualitative terms. The US market tions, at 3.2 million units, did not even Decline in exports of accounted for almost a quarter of the total reach the 2002 figure (-0.5 per cent). used cars affects domestic value of German car exports in 2003, This means that over the last 4 years the market making it the most important destination German passenger car market has shrunk Between 1999 and 2001, exports of for German automobiles in terms of value. by 15 per cent to 565,200 vehicles. used passenger cars helped stimulate domestic sales. In 2002, however, this After succeeding in increasing Higher fuel prices hit trend started to weaken, with an imme- exports to Latin America for 3 years in car sales diate impact on demand for new cars in succession, German manufacturers In addition to the general weakness Germany. Last year, only 414,400 used saw deliveries slump by 44 per cent to of the economy, a further rise in fuel cars were exported - 43 per cent fewer 32,900 cars in 2003. Significant losses occurred in all major markets. Car exports by region in 2003 China most important Shares in per cent UK export destination in Asia 18 Following two relatively weak years, Other 13 German manufacturers achieved their Italy Japan 11 second best figures for exports to Asia 3 in 2003 (353,600 units, +31 per cent). China 3 Japan used to be the leading Asian New EU France importer of German cars, but this role member states 8 has now been taken over by China, 4 with an increase of 138 per cent to Spain USA 112,800 vehicles. When it comes to 8 15 Belgium/ maintaining a market presence in China, Other Luxembourg Netherlands 4 local production is even more important EU countries 9 4 for German manufacturers than exports, VDA statistics 48 Verband der Automobilindustrie GLOBAL MARKETS
than the previous year. In Poland, in Registration of new cars by segment particular, a sharp increase in duty on and diesel engine in 2003 used cars resulted in an 84 per cent Changes in per cent decline in imports to 14,300. As a result, Poland's share of used-car exports Mini range shrank to 3.5 per cent, having stood at Total 19.7 per cent only three years previously. Small cars Of which diesel
Lower mid-range In addition to these lower figures for used car exports, imports of nearly-new Mid-range cars that had already been registered Upper mid-range abroad also affected new car sales. Usually 2 years old at the most, these Upper range vehicles represent good value for money Off-road vehicles and are able to compete with factory- Convertibles new cars. In 2003, registrations of such cars rose by a further 14 per cent to Vans 125,000 - the third increase in succes- Utility vehicles sion. -30 -20 -10 0 10 20 30 40 50
Reductions in stocks boost VDA statistics, Federal Motor Transport Authority new registrations New car registrations in 2003 were boosted by a significant reduction in registrations of reimports slowed signifi- commercial sector in the narrower order stocks. By December 2003, these cantly during the course of the year. sense (+1per cent) perform better than amounted to 384,700 units - 6 per cent During the first 6 months of 2003, they the market in general. On the other down on December 2002 and 39 per were 26 per cent above the previous hand, automobile retail sales declined cent down on December 1988. This was year’s level, but during the second half by 2 per cent. Increased consumer solely due to reductions by German of the year they declined sharply by restraint depressed private demand, manufacturers, who have now virtually almost a fifth. and new registrations declined by 1 per halved their stocks over the last 5 years. cent to some 1.6 million vehicles. Private By contrast, importers increased order The introduction of the EU Block households now account for 48.9 per stocks by 16 per cent to 121,400 cars Exemption Regulation on October 1, cent of all new registrations, whereas during the last 12 months. 2003 means that reimports are likely five years ago the figure was 54.9 per to become even less important in the cent. However, a significant proportion New registrations of reimported pas- future, as the Regulation will result in of leased vehicles and cars newly regis- senger cars rose 1 per cent last year. even greater convergence of prices tered by the retail trade end up in Reimports are vehicles that are newly within the EU. private hands after a relatively short registered in Germany but were period, so the proportion of car sales originally intended not for the domestic Last year saw new registrations in accounted for by private households is but for the foreign market. However, the leasing sector (+5 per cent) and the probably considerably higher in reality. Annual Report 2004 49
Niche vehicles retain contrast, new registrations of mid-range 30 days. The average proportion of popularity cars with diesel engines declined 3 per short-term registrations for all manufac- Niche vehicles continue to be a cent to 827,100 vehicles. turers was 5.0 per cent, but the figure popular way for drivers to express their for foreign companies was 10.1 per individuality. At 685,700, 25 per cent In 2003, importers were able to signif- cent, and in some cases reached almost more vehicles of this kind were pur- icantly increase their range of diesel vehi- 25 per cent. The figure for German man- chased in 2003. Sales of off-road vehi- cles and succeeded in selling 14 per cent ufacturers was 2.8 per cent. cles rose by 23 per cent, convertibles more in Germany (297,900 units). Their by 18 per cent and vans by 38 per cent. share of new registrations of diesel vehi- Foreign manufacturers Only utility vehicles failed to reach the cles increased by 1.9 percentage points increase market share same figure as last year (-1 per cent). to 23.0 per cent, but this was still far below A combination of new models, Niche vehicles now account for 21.2 per the figure of 77.0 per cent for German improved availability of diesel vehicles cent of the entire market (1999: 13.7 per companies. The domination of German and strong incentives to consumers cent). This development has been at the manufactures on the diesel market is resulted in importers increasing their expense of mid-range cars, sales of underlined by the fact that all 15 models sales in 2003 by 4 per cent to more than which declined by 8 per cent to 1.7 mil- at the top of the league of diesel regis- 1.1 million vehicles, expanding their mar- lion. However, the launch of many new trations were German brands. ket share by 1.5 percentage points to high-volume models in 2004 is liable to 35.5 per cent. reverse this trend. During 2003, foreign companies made increasing use of short-term reg- Last year, Asian manufacturers were Diesel sales hit record high istrations as a sales instrument. This particularly successful, with the Japan- Diesel cars remained extremely pop- involves registering vehicles and then ese increasing sales by 7 per cent (a ular in 2003. 5 per cent more (1.3 million) taking them off the road again within total of 366,700 units) and taking an were sold in Germany - a record result and the eighth increase in succession. Registration of new cars in Germany by brand in 2003 Compared to 1993, the proportion of total new registrations accounted for by Shares in per cent Volkswagen diesel vehicles has risen from 14.9 per 19 cent to 39.9 per cent. New registrations Others 15 of petrol cars failed to match the previ- ous year's figure and dropped 4 per cent Mercedes Skoda 13 to 1.9 million, continuing the decline 3 observed over the past five years. Fiat 3 Toyota The segments recording an increase 3 Opel in the proportion of diesel cars also 10 PSA achieved better overall sales figures. Thus 6 2003 saw 332,300 more diesel-powered Renault BMW 6 8 niche vehicles registered (+27 per cent) Ford Audi 7 and new registrations of small diesel 7 Federal Motor Transport Authority cars rose 9 per cent to 107,600 units. By 50 Verband der Automobilindustrie GLOBAL MARKETS
11.3 per cent share of the market. Increased popularity of In 2003, the increase was 17.0 per cent Korean companies also performed well, imported German brands to 548,700. If German-owned foreign albeit at a low-level, selling 73,800 cars The last ten years have seen a brands are included, more than 22 per (37 per cent more than in 2002) and doubling of the proportion of German cent of German cars newly registered increasing their market share to 2.3 per cars newly registered on the domestic are now manufactured abroad and cent (2002: 1.7 per cent). French com- market that were manufactured abroad. imported from 14 different countries. panies also expanded their market share, and 3 per cent more of their cars (393,400) were newly registered in The Economic Situation in the Germany. This means that French cars accounted for 12.2 per cent of the entire Automotive Industry in Germany: market - 0.5 percentage points higher Commercial Vehicles than in 2002. By contrast, Italian com- panies performed relatively poorly for the fifth year in succession, selling Upswing in commercial The improved order situation meant 15 per cent fewer cars (89,600). As a vehicle sales that order stocks expanded in 2003 result, their market share sank 0.4 per- Continued recession once again result- compared to the previous year’s very centage points to 2.8 per cent. In 1996 ed in low levels of corporate investment in poor showing, increasing by 2 per cent the figure was 4.9 per cent. 2003. Investment in plant and equipment to 52,800 vehicles. The most significant declined for the third year in succession, expansion took place during the second A third of the market-share increase and capital spending on new construc- half of the year. of foreign manufacturers, however, was tion was 20 per cent lower than in the accounted for by German-owned mid 1990s. Despite this discouraging Uneven developments on brands, whose share of overall new reg- backdrop, the fortunes of the commer- domestic market istrations in Germany rose from 4.7 per cial vehicle business improved last year The increase in orders in 2003 failed cent in 2002 to 5.2 per cent last year. and it is now on the road to recovery. to have an impact on all weight categories on the domestic market, and Despite selling 3 per cent fewer Overall domestic demand for commer- 2 per cent fewer commercial vehicles passenger cars in 2003 (just under cial vehicles increased significantly during were newly registered (264,700) during 2.1 million), German manufacturers 2003. While it was 2 per cent down for the year. This was the 4th year in suc- continued to dominate the German mar- the first 6 months, it grew by 8 per cent cession that the domestic market had ket, taking an overall share of 64.5 per during the second half of the year. In the registered minus growth, and the final cent. If brands acquired by German light truck segment (under 6 t) some 2 per figure for 2003 was almost 19 per cent manufacturers through mergers are cent more vehicles were ordered during lower than in 1999. included, then the proportion of cars 2003 - the second increase in succession. coming from German companies was Growth was even higher for trucks over In the light truck segment (under 69.7 per cent (-1 percentage point). 6 t, at 7 per cent. This was entirely due to 6 t), new registrations declined 4 per The popularity of German brands is an increase of over 12 per cent in demand cent to 188,300 vehicles. The main demonstrated by the fact that they for vehicles over 16 t. Domestic orders impact was felt by German van manu- accounted for 14 of the top 15 most for trucks in the 6 – 16 t category once facturers, who sold only 109,200 units popular cars in Germany. again declined marginally by 1 per cent. (-6 per cent) between January and Annual Report 2004 51
December 2003. This meant their market their market share to 72.1 per cent benefited most from this recovery in the share declined by 1.3 percentage points (+4.8 percentage points). During the market, increasing sales by 8 per cent to to 58.0 per cent. Italian manufacturers same period, the Italians lost ground 34,100 units. This meant they accounted were also affected, and saw their mar- significantly, and their market share shrank for almost three-quarters of all new reg- ket share drop 0.4 percentage points to from 25.8 per cent to just over a fifth. istrations in the heavy truck category 17.0 per cent. But - despite lower sales (2002: 72.8 per cent). The market share figures - the French were able to mar- In Germany as a whole, three manu- of swedish manufacturers declined by ginally increase their market share to facturers accounted for more than 0.9 percentage points to 16.7 per cent. 17.3 per cent, and the Japanese also 90.6 per cent of the medium-weight sold more vehicles in the under 6 t cat- category (Mercedes: 46.5 per cent, Sales of buses declined in 2003 egory, though the absolute figures MAN/ERF: 23.7 per cent and Iveco: for the 4th year running. Just under remained at a low level. The Japanese 20.4 per cent). However, new driver 5,700 were newly registered in Germany share of the total market increased by license regulations mean the impor- - 1 per cent fewer than in 2002. Howev- 1.0 percentage points to 5.7 per cent. tance of this weight category has been er, German manufacturers were able to considerably reduced. Whereas almost marginally expand their market share, Last year also saw a decline in new half of all new registrations over 6 t in achieving 88.7 per cent of new registra- registrations of trucks in the 6 – 16 t 1993 were in this category, the figure tions (2002: 88.1 per cent). category. Parallel to the drop in orders, for 2003 was a mere 34.9 per cent. the market was almost 6 per cent down Decline in exports of used at 24,700 units - the lowest level since Improved levels of orders meant that commercial vehicles German reunification. However, German new registrations in the heavy truck cat- Over the last 3 years, an increase in manufacturers were able to buck this egory over 16 t were 6 per cent higher at exports of used commercial vehicles trend, increasing sales by 1 per cent to 46,100 units. Semitrailers even increased helped stimulate the German domestic 17,800 vehicles and further expanding by 8 per cent. German manufacturers market. In 2003 however, the flow began
Development of domestic demand for commercial vehicles
130 Over 6t 125 Under 6t 120
115
110
105 Index: 2002 = 100 100
95
90 1/2002 4/2002 7/2002 10/2002 1/2003 4/2003 7/2003 10/2003
VDA statistics 52 Verband der Automobilindustrie GLOBAL MARKETS
Registration of new commercial vehicles by weight category Shares in per cent
56.5 51.7 52.1 1993 1998 2003
15.0 17.1 17.8 13.9 13.5 13.8 14.2 11.6 10.6 5.2 3.4 3.5
Under 2 t 2 t to 3.5 t 3.5 t to 7.5 t 7.5 t to 16 t Over 16 t
VDA statistics, Federal Motor Transport Authority
Registration of new commercial vehicles in Germany by brand Shares in per cent
63.9 62.9 62.7 2001 2002 2003
15.1 14.4 14.1 12.9 11.9 12.7
3.8 3.4 4.1 3.1 2.9 3.0 1.3 1.3 1.4 1.9 1.6 1.7
German Italian French Japanese Swedish Dutch Other foreign brands brands brands brands brands brands brands
Federal Motor Transport Authority Annual Report 2004 53
to slow down and competition between launched, such as the Ford Fiesta van or the figure for trucks over 16 t rose 8 per new and used commercial vehicles in the Volkswagen T5. cent. Bus exports increased during 2003 Germany increased. A total of 137,300 by a good 4 per cent to 7,600 units. used vehicles - 11 per cent fewer than In the over 6 t category, German in 2002 - were delivered abroad. The manufacturers were able to increase Exports of German commercial vehi- main market was still Eastern Europe, orders by 10 per cent. Once again, the cles to the EU 15 grew at a below- but exports to this region were down largest increase occurred towards the average rate of 1 per cent to 184,200 units. significantly by 10 per cent at 89,200 end of the year, going from 5 per cent in This meant that the EU, with a share of vehicles. The reason for this decline was the first quarter to 15 per cent in the 70.5 per cent of exports, was the main a dramatic increase in import duty on last quarter. market, but its share was down from used vehicles in Poland, where sales 74.7 per cent in 1998. The UK remains slumped by 41 per cent. Exports to the Positive export figures the most important individual market, second most important region, Western Buoyant levels of orders meant that followed by France, Italy and Spain. A Europe, also fell dramatically by 27 per German manufacturers exported break-down according to weight cate- cent. The only region to which more 261,200 commercial vehicles in 2003 - gories reveals that German manufacturers used commercial vehicles were 5 per cent more than the previous year. exported 2 per cent more vans to the delivered was Asia (+4 per cent). Both the van segment (+5 per cent, EU, but 3 per cent fewer trucks over 6 t. 152,400 vehicles) and the over 6 t truck Foreign demand rises segment (+5 per cent, 101,200 vehicles) Strong increase in exports during course of year were able to improve on the previous to new EU states and Asia Despite the decline in the commer- year's results. In the 6 - 16 t category, German manufacturers exporting to cial vehicle markets of Germany's west- exports were 3 per cent down, whereas the ten new EU member states recorded ern European neighbours, 2003 saw the same number of foreign orders for Commercial vehicle exports by country in 2003 German vehicles placed as in 2002. However, trends in the under 6 t and Shares in per cent UK over 6 t categories differed considerably. Others 18 13 In the van segment, German manu- France facturers received 3 per cent fewer 12 orders from abroad over the year as a New EU whole, though the situation improved member Italy significantly during the course of the states 9 7 year. For the first quarter of 2003, orders were 11 per cent down, whereas this Asia Spain was reduced in the second quarter to 8 10 7 Netherlands per cent and in the third to 7 per cent. Other Austria 6 In the 4th quarter, German manufactur- EU 15 Belgium/ 5 ers recorded a strong increase in orders 9 Luxembourg 4 by 14 per cent. This development VDA statistics reflects the large number of new models 54 Verband der Automobilindustrie GLOBAL MARKETS
strong rates of growth. Last year, Commercial vehicle exports to the new EU member states 17 per cent more commercial vehicles In units (17,900 units) were exported to these countries, with all weight categories reg- 18,000 Other countries istering a significant increase. Almost a 16,000 Czech Republic third of deliveries went to Poland, but 14,000 Hungary German exports to Hungary and the Czech 12,000 Poland Republic also increased significantly. 10,000 8,000 Over the year as a whole, German 6,000 manufacturers also exported more com- mercial vehicles to Asia than ever before 4,000 (26,300 units, +42 per cent). Turkey 2,000 expanded its position as the most impor- 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 tant individual market (+82 per cent), VDA statistics followed by Saudi Arabia and Iran.
Strong recovery in domes- tic production during year Production abroad declines scaled down because of the launch of A significant increase in domestic further the new Ford Connect. As a result, and foreign demand during the second Reduced demand for commercial though Belgium and Spain still account half of the year stimulated production of vehicles in Western Europe, combined for 80.4 per cent of total foreign produc- commercial vehicles in Germany. Follow- with the launch of several new models tion of light trucks, the importance of ing two years of decline, 361,200 vehi- in the van segment, had a negative impact the EU 15 has been reduced over time. cles - 4 per cent more than in 2002 - on production abroad by German manu- Foreign-based manufacture in the new rolled off the assembly lines. In the van facturers. 2003 saw foreign production EU member states is at present of little segment, 219,400 vehicles were prod- decline by 1 per cent to 421,500 vehicles. significance (2003: 2,400 vans), but the uced - 3 per cent more than last year. As in 2002, the main reason for this start-up of production of the VW city This development was aided by the poor showing was a drop in foreign van in Poland and further transfers of launch of new high-volume models like production of light trucks under 6 t. production are likely to increase the the Ford Fiesta van and Volkswagen T5, importance of these countries in the production of which started at the end In particular, a change of models next years. of 2003 (4th quarter 2003: +18 per cent). in the van segment resulted in produc- In the over 6 t category, production was tion in Belgium and Spain declining by In contrast to the light truck segment, 6 per cent up at 131,400 units. This was 15 per cent to 148,400 vehicles in 2003. the main focus of foreign-based produc- made up of a drop of 6 per cent in the 6 Spain saw the launch of the new tion of medium and heavy trucks is the - 16 t segment and an increase of 9 per Mercedes-Benz Viano in autumn 2003, NAFTA region. In 2003, 115,100 vehicles cent in the over 16 t segment. After two but production of the VW Caddy ceased. over 6 t - 13 per cent more than in 2002 - years of steep decline, the volume of The successor model to the Caddy will were produced there. The USA remained buses produced was 7 per cent up on now be produced in Poland. In Belgium, the most important production location 2002 at 10,400 units. production of the Ford Transit was in the region, with DaimlerChrysler in Annual Report 2004 55
Foreign production of German commercial vehicles by country in 2003 In units, change rates in brackets
Argentina 7,102 (+43 %) Belgium 76,603 (-10 %) Brazil 19,078 (-24 %) 47,013 (+16 %) Indonesia 269 (+438 %) Canada 16,629 (-4 %) 2003: 184,681 commercial vehicles under 6t (-14%) Mexico 12,173 (+12 %) Austria 2,0820 (+5 %) 2003: 188,459 commercial vehicles over 6t (+13%) 1,123 (+1 %) Poland 840 Spain 71,803 (-20 %) South Africa 7,697 (-17 %) Czech Republic 1,275 (+10 %) Turkey 4,368 (+50 %) USA 86,347 (+18 %) 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
VDA statistics
particular benefiting from stabilisation in tant region, with a share of 24.9 per An additional factor was the uncer- the medium truck segment. NAFTA’s cent, while the EU 15 accounted for tainty resulting from the delayed start share of total foreign production was a mere 11.0 per cent of German manu- of the distance-related toll on trucks, maintained at 61.1 per cent. The Merco- facturers' foreign production (2002: which made it difficult for freight opera- sur states were the second most impor- 12.3 per cent). tors to calculate costs and set prices. Faced with only vague and inadequate promises of compensation, freight operators started to reconsider their The Trailer, Body and Container investment plans for the future. Industry This had an impact on the trailer and body industry in Germany, where domestic sales of conventional trailers Developments varied in the trailer on developments in the truck industry, over 6 t fell by a further 4 per cent and body industry in 2003. Sales were which began to show the first signs compared with 2002, but semitrailers marginally higher than in 2002, but of recovery towards the end of 2003. recorded an overall increase of 6 per most of this improvement came from However, the continued weakness of cent. In particular, this was the result of increased exports. the economy, combined with a slump strong growth in semitrailers with swap in investment in plant and equipment, bodies (+52 per cent) and insulated Domestic sales continue especially in the construction indus- bodies (+16 per cent). to decline try, and an increase in the cost of The situation in the trailer and road transport, had a negative Overall domestic sales of ordinary body industry is closely dependent impact. trailers and semitrailers over 6 t 56 Verband der Automobilindustrie GLOBAL MARKETS
increased by almost 2 per cent to 33,100 level-pegged with 2002. Nevertheless, cent to 4.25 billion euros. When it came units. There was a further decline in the German caravan sector was able to to exports, the sector also improved on new registrations of tipping trailers increase sales revenue by a good 4 per the positive figures recorded in 2002. (-12 per cent overall) in particular because of continued weakness in the construction industry. Developments for The Parts and Accessories Industry platform trailers with sheets were rather more positive, and the registration figure of 10,200 units was marginally higher than in 2002. Supply industry back on survey by CAR (Center of Automotive a growth path Research), two thirds of all suppliers Stimulus from abroad The increasing proportion of diesel polled stated that they had problems Sales revenue in the trailer and body cars sold in Europe, the trend towards meeting their demand for skilled labour industry was 1 per cent up in 2003 at more highly specified vehicles and the in Germany. Manpower shortages are 6.8 billion euros. As in previous years, growth in on-board electronic systems becoming a "bottleneck factor" which the only reason for this was a sharp resulted in record sales revenues in the could potentially cramp the growth of upturn in revenue from exports by 8 per German supply industry last year, follow- German suppliers. cent to 3.2 billion euros, increasing their ing a static period in 2002. At almost share of overall revenue to 47 per cent. 60 billion euros, sales reached well over German suppliers hold At the same time, revenue from domes- double their level of the early 1990s. their own in the tic sales declined 5 per cent to 3.6 bil- Domestic and foreign sales showed a international market lion euros. This meant that, as last year, 5 per cent increase on 2002 to 35.4 bil- German suppliers are making a very positive results for exports margin- lion and 24.7 billion euros respectively. strong bid in the international market- ally compensated for poor performance Domestic sales thus continue to account place. This is clear from the increase in on the domestic market. Towards the for almost 60 per cent of total sales. their foreign sales, which at 24.7 billion end of 2003, however, there were signs euros accounted for more than 40 per that the domestic market was stabilising Further increase in cent of their total turnover in 2003. somewhat. employment The increase in employment record- The German supply industry has Signs of recovery in domestic orders ed by the German automotive industry manufacturing bases in more than 60 and the first indications of a slight in 2003 is solely due to increased countries around the world. Recently, upturn in the economy as a whole mean employment in the supply sector, where the focus has been on Central and East- that a modest increase in domestic mean annual employment increased by ern Europe, spurred by the growth in sales can be expected for 2004. 12,400 over the previous year (+4 per these countries' local automotive indus- cent), to 327,300. This represents an tries and by favourable cost factors. Stable developments for increase of almost 89,000 – more than German suppliers are already operating leisure vehicles one third – over the low point of 1994. at approximately 200 sites in this region Last year saw 17,800 motor caravans alone. The German presence has registered in Germany - the same num- However, the automotive supply sec- already had a significant influence on ber as in 2002. At 22,600 units, domestic tor has for some years been experienc- the automotive industry in countries like sales of towed caravans also effectively ing a shortage of skilled labour. In a Hungary and the Czech Republic. Annual Report 2004 57
German suppliers are also showing particular, has many factors on its side – enhancing the attractiveness of eastern renewed interest in China, attracted by the factors like technological competence, Germany for business and industry. If expanding market and by the increased product quality, productivity and flexibility. the growth in the east German supply activities of OEMs in that country. sector is to continue however – and The automotive sector is now the there is a realistic prospect of this – the With their innovative drive and flexi- most important industry in eastern political leaders must ensure the neces- bility, German suppliers are a driving Germany. BMW, DaimlerChrysler, Opel, sary regulatory environment. force behind the success of German- Porsche and Volkswagen are already built vehicles and of German auto- operating in Saxony, Thuringia and Suppliers taking on makers' strong competitive positioning Brandenburg, and this will encourage new tasks in the international marketplace. further supply firms to follow. The manu- Surveys indicate that in both devel- facturers' plants tend to act like gravita- opment and production, the automotive Eastern Germany also a tional fields, exerting a strong pull over manufacturers and suppliers are facing popular location suppliers and service-providers. major or even drastic changes in their Central and Eastern Europe have value-added structures. According to become increasingly attractive locations Flexible working conditions and the "Future Automotive Industry Struc- for suppliers. However, investment deci- continued wage differentials between ture (FAST) 2015" study by Mercer sions depend on a wide range of factors. western and eastern Germany will be Management Consulting and the Fraun- Germany too, and eastern Germany in important factors in maintaining and hofer Society for Production Technology
Sales and employment levels in the automotive supply industry
60 350
50 300
250 40 200 30 150
20 Employees in '000s Sales in billion euros 100
10 50
0 0
1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
VDA statistics 58 Verband der Automobilindustrie GLOBAL MARKETS
and Automation, the large manufactur- Many of these innovations will be in quality and cost/benefit performance. ers in particular will be scaling down what is arguably the most important Demographic trends in Germany, with their in-house value-added operations category, namely safety – for example an increase in the average age of new- and stepping up their outsourcing in all head-up displays, reversing cameras, vehicle buyers, are reinforcing this. the main modules. By 2015, value- pedestrian sensing, object recognition added by the supply industry is expect- and night vision systems. Improved A host of innovations can also be ed to increase by approximately 280 bil- steering and braking systems will help expected in the field of comfort and lion euros, or 68 per cent, to 700 billion drivers to keep their vehicle safely convenience. Self-cleaning paint is one euros. under control and electronic assistance example. Many of these convenience feat- systems will fuse active and passive ures will be aimed at the compact class. Even more than in the past safety features more closely than ever They include individually adjustable ride therefore, automotive suppliers will before into an efficient, integrated sys- characteristics, intuitive seat ergonomics become key partners to the manufactur- tem (compare the chapter "Safety and and physiologically controlled air-condi- ers in achieving the predicted market Technology"). tioning, which uses the actual occupant growth and implementing future model skin temperatures measured by an policy. New business models and a In market terms too, according to a infrared camera to individually control "new quality" of cooperation, supported study by B&D-Forecast GmbH, active the interior climate for each passenger. by transparency, trust, partnership, risk- safety systems – for the most part driver sharing and opportunity-sharing, will be assistance systems – will be the most Banks and analysts needed in order to successfully navigate important category of innovation over underestimate potential these structural changes. the next decade. In Germany particular- Evaluations by banks and analysts ly, vehicle safety is an important buying frequently fail to adequately recognise Innovative drive gives motive, ranking some way above vehicle the potential of firms in the automotive strong competitive edge The car of the future will incorporate Some innovations of the coming decade a raft of new equipment features. Many of these innovations will be concealed Infotainment Powertrain beneath the exterior however and thus digital TV low-emission cars for the not immediately obvious to the final Internet mass market segments networked games small high-powered consumer. Two factors are critical to the consoles (turbocharged/super- charged) engines success of any product-related innova- "smart" navigation systems "four-litre" cars for tion. As well as providing additional … mass production … benefit for the customer, the innovation must also be profitable for the manufac- turer. Thus although a large crop of Comfort Safety self-cleaning paint innovations can be expected to appear active safety systems physiologically controlled reversing camera air-conditioning on the market in the coming years, not windscreen display software-controlled, all of them will establish a lasting place active pedestrian adaptable handling protection characteristics for themselves on the market, or at least … intuitive seat adjustment not as a standard feature on compact … McKinsey/PTW-Hawk Survey models. Annual Report 2004 59
Automotive industry is growing stronger than other sectors
Index 1995 = 100
Growth in turnover indices 180 Total Average 170 growth growth p.a. Automotive 63.4 % 9.1 % 160 Electronics 40.6 % 5.8 % 150 Chemical 14.0 % 2.0 % 140 Machinery 12.5 % 1.5 % 130 120 110 100 Automotive Electronics, office equipment etc. 90 Chemicals Machinery 80
1995 1996 1997 1996 1999 2000 2001 2002 2003
DESTATIS Basis: Monthly trend indices
supply sector. The automotive industry landscape will continue. M&A Interna- expected to offer new qualities in the has far outstripped other sectors, with tional, for example, predicts that the form of an extended product and serv- average growth of over 9 per cent since full-year figures for 2004 will show an ice portfolio, new competencies, addi- 1995, yet the trend in share prices for increase in acquisitions. This, according tional resources and trans-regional publicly listed automotive-sector com- to the survey, is because many compa- business alliances. panies regularly lags behind that for nies will be forced to expand into new publicly listed companies in general. markets in Eastern Europe, South Am VDA does not entirely share such erica or Asia, partly in order to escape assessments. Although the consolidation Global consolidation the slack market conditions in Europe process can be expected to continue, process and North America and partly in order such drastic shrinkage in the number of Globalisation trends, and major to follow their customers. firms seems unlikely on several counts. shifts in automotive-sector value-added Such changed value-added structures structures have led to a fall in the num- According to the "Future Automo- would have far-reaching consequences ber of suppliers in recent years. Experts tive Industry Structure (FAST) 2015" on the OEM side, for example necessi- expect this trend to continue. study by Mercer Management Consult- tating long-term joint ventures and part- ing and the Fraunhofer Society for Pro- nerships aimed at safeguarding access Even though the consolidation duction Technology and Automation, the to supplier competencies and capacities, process is currently moving more slowly, number of automotive suppliers world- and manpower levels at the OEMs would more and more observers take the view wide will shrink by half to 2,800 by 2015. have to be adjusted in line with the (new) that the contraction in the supplier These remaining suppliers will be core competencies. On the supplier 60 Verband der Automobilindustrie GLOBAL MARKETS
side, the transfer and development of existing forms and also the formation of network, where requests can be submit- competencies would make it necessary new ones. There are many examples of ted, retrieved and automatically matched. to maintain close linkage with selected this, even among large suppliers. By Member companies registered in the key customers and to undertake mas- pooling their competencies, these joint VDA manufacturer database can use all sive investment. ventures can often quickly establish parts of the cooperation portal free of themselves as competitive market players. charge. Furthermore, in some areas of the supply sector the consolidation process Network of networks: the At www.auto-world.org, the coop- already appears to be largely completed. VDA cooperation portal eration portal is being integrated with At the same time some OEMs will want Based on the VDA Directory of the databases of other German automotive to continue their cooperation with small Automotive Industry, VDA has developed initiatives and foreign automotive organ- and medium-sized suppliers in order to an Internet-based cooperation portal isations, to create an increasingly inter- continue to be able to take advantage which can be used by both member and national cooperation tool. of their flexibility and innovative drive. non-member companies. The portal went on-line at the beginning of 2003. It High investment and Cooperation versus can be accessed on the VDA website or development expenditure consolidation at www.vda-kooperationsportal.de. German automakers and suppliers Joint ventures and other forms of The portal provides information about invest heavily not only in production cooperation provide an alternative to events and publications, checklists for activities but also in research and devel- acquisitions which allows smaller firms, various forms of cooperation and details opment aimed at securing their in particular family-run businesses, to of service-providers. The most important business into the future. This high level preserve their independence. function is the cooperation exchange of research and development is what
More and more suppliers are enter- ing into joint ventures with other sup- pliers, for example on procurement or distribution. Such strategies are also increasingly used to expand into down- stream and upstream value-added oper- ations and to provide additional servic- es. In this way it is possible with reduced financial risk and minimised efficiency losses not only to supply, combine and integrate complete systems but also to move into additional areas of operation, for example assem- bly operations for automakers or for downstream production stages.
Not infrequently in recent years, cooperation has involved the merging of Annual Report 2004 61
drives the fast pace of innovation in the for International Settlements will intro- sentative deterioration in the balance sector. The automotive sector accounts duce new rules (the Basle II guidelines) sheet and consequently to a poorer rating. for approximately one third of the total in the banking sector. The new rules are This in turn results in increased financ- research and development budget of based on three main cornerstones: min- ing costs and increased costs per unit. German industry. Small and medium- imum capital requirements, monitoring sized companies in the automotive sup- of operational risks and more intensive These factors in conjunction with ply sector play a particularly prominent banking supervision. The main changes increased cost pressures at the OEMs part, since their research and develop- under Basle II as far as the companies have the potential to stoke the consoli- ment expenditure is generally higher in are concerned relate to the banks' lend- dation process in the supply sector. A relation to their output than that of the ing terms and credit rating procedures. resulting deterioration in the competi- larger companies. Ratings are based on companies' per- tiveness of the automotive supply sector ceived future ability to keep up with and thus of the entire German automo- Growth has to be financed repayments. Both quantitative and qual- tive industry must be prevented however. With its increasingly important role itative criteria are used to determine in the value-added process, the supply credit ratings. Financing must not become the sector will also need to maintain a high stumbling block for innovation and level of investment. A joint study by It is clear that stricter minimum cap- growth. Mercer Management Consulting and ital requirements will make borrowing the Fraunhofer Society predicts that the that much more difficult, particularly for Alternative financing investment ratio in the supply sector will small and medium-sized companies. In solutions increase from 4.7 per cent in 2002 to order to minimise their own business To meet this challenge, suppliers are 5.6 per cent by 2015. This would mean risks, banks will impose higher lending amongst other things resorting to alter- that in 2015 the supply sector would rates in cases where borrowers' strate- native financing solutions such as asset- account for 79 per cent of total invest- gies are perceived to involve corporate backed securitisation, factoring, sale- ment by the automotive industry, com- risk. leaseback of intangible assets or pared with 66 per cent in 2002. synthetic leasing. However, there is as But without corporate risk, there yet no obvious "best option". The most This growth has to be financed how- would be no technological progress and usual forms of financing are still financ- ever, which means tying up substantial no expansion. ing via bank loans or from cash flow. amounts of capital. Particularly for small Studies by IKB Deutsche Industriebank and medium-sized companies, financing The new Basle II guidelines mean show that the smaller companies with has now joined product attractiveness, that suppliers will face a more restrictive their often highly specialised product competitive costs and value chain man- bank lending policy in the future. This range are generally more profitable than agement as a pivotal factor in the busi- will create a vicious circle: development the large companies. This is only logical ness policy of the supply sector. projects entail high investment and ini- given that company growth has to be tial costs with a delay, sometimes financed, thereby reducing profits. More restrictive bank extending right up to the start of deliv- lending policy poses a eries, until income starts to come on The above-mentioned challenges threat to SMEs stream. In order to fill this gap, funding require automotive suppliers to achieve On December 31, 2006, starting with requirements have to be met by external very high efficiencies. In the past, oper- a one-year transitional phase, the Bank borrowing. This leads to an unrepre- ational excellence, reflected for example 62 Verband der Automobilindustrie GLOBAL MARKETS
Competitive handicaps for OEMs & suppliers know-how and for PR purposes. Used correctly therefore, the tool can become an important controlling instrument for strategic corporate decision-making. Ẇ ẅ
Ẅ Optimisation must ẇ address the value chain as a whole . . . The intersecting relationships along the value chain are the cornerstone of Ẉ Ẋ the German automotive industry's tech- nological leadership and innovation, ẉ competitive factors which have given it a position at the head of the world mar- ket. Although manufacturer/supplier relations will never be entirely free of tensions, there is nevertheless a grow- ing understanding that only improve- in high employee productivity or excel- order to assist with financing issues and ments which address the value chain as lent service levels, automatically led to Basle II, the VDA Mittelstandkreis, com- an integral whole will be successful. profitable growth. This operational effi- mittee for small and medium-sized com- ciency must be further improved, since panies (see inset), initiated the develop- it is a basic requirement for competing ment of a VDA rating tool. This rating The VDA Mittelstandskreis in the international marketplace. But it is tool, which is geared to the The small and medium-sized sup- no longer the only requirement. requirements of the widest possible pliers in particular are an important range of external ratings, was developed spur to innovation and growth in the Rather, all over the world, future in association with the Prof. Schneck German automotive industry. growth in the supply sector will be Rating GmbH company and is available In August 2000, VDA formed a based on three main cornerstones: vol- free of charge to all VDA members in committee for small and medium-sized umes (that is, growth in the world auto- the manufacturer groups "trailers, spe- companies, the VDA Mittelstandskreis, motive markets and growth due to glob- cial bodies and containers" and "parts with the aim of spotlighting issues of alisation), content (that is, growth in the and accessories". major, and sometimes crucial, impor- value of vehicle content) and growth in tance for these companies. Since then, the proportion of vehicle value generat- This tool makes it easier for com- the Mittelstandskreis has played an ed by suppliers. panies to assess how they will be rated invaluable role in VDA's SME activities, by banks and to prepare themselves helping to ensure that the interests of Rating tool for VDA accordingly. Using automotive sector VDA's SME member companies, parti- members data, internal benchmarking is also pos- cularly on issues relating to financing, Financing, particularly of sible. The rating tool can also be used globalisation and cooperation, receive development and tool costs, plays an to explore alternative forms of financing, even greater attention. important part in the work of VDA. In to increase business management Annual Report 2004 63
principles for collaboration have been set out in a paper entitled "Success through partnership", which was prepared jointly by the vehicle manufacturers and their suppliers under the auspices of VDA. However, declarations of intent alone are not enough. The principles of fair coop- eration also have to be actively applied in the course of day-to-day business if this model of successful and harmonious partnership in the German automotive industry is to evolve and advance.
VDA attractive for new members The appeal of VDA for automotive suppliers remains as strong as ever. Over the last six years, its membership registered a net increase of over 100 Only through relationships based on and more responsibility for the full vehi- companies. For the most part these partnership and trust will manufacturers cle, across all stages of the value chain, were small and medium-sized firms, and suppliers be able to achieve busi- and are also cooperating amongst although some larger firms also joined ness success. themselves to combine complementary the ranks. All the major suppliers oper- competencies. ating an independent company in . . . not just individual Germany are members of VDA. VDA's stages Thus the focus has shifted towards current membership comprises 480 com- The change in value-added optimising the development and manu- panies from the supply sector. An up-to- structures is reflected in a restructuring facturing process throughout the entire date list can be found on the VDA web- of manufacturer and supplier roles and value chain, rather than just in individual site www.vda.de under "The VDA", responsibilities. The traditional distinc- parts. Members, Manufacturer Group III. tions between providers (suppliers) and clients (manufacturers) are becoming VDA promotes increasingly blurred. Firstly, manufactur- development collaboration ers are taking on supplier roles by Cooperation in the supply chain is a cooperating with, and offering modules recurring theme in the main VDA commit- and services of, other manufacturers tees. VDA, as the umbrella organisation and suppliers. This can frequently lead of all companies operating in the auto- to manufacturers spinning off compo- motive sector, attaches utmost impor- nent plants, or to suppliers buying into tance to fruitful cooperation within these plants. Secondly, suppliers and the value chain. All sectors and organs service-providers are taking on more of VDA share this goal. The basic 64 Verband der Automobilindustrie GLOBAL MARKETS
Distribution and Servicing doubtful, however, whether the prohibi- tion of "location clauses" from October of Motor Vehicles 1, 2005 will really lead to the opening of new sales outlets given that the prevail- ing trend is rather towards continued Motor vehicle distribution hindered rather than helped by the new consolidation in the motor vehicle trade, under the new Block Block Exemption Regulation. with a continued risk of more previously Exemption Regulation independent dealerships becoming On October 1, 2003, EU Commission The motor vehicle manufacturers manufacturer-owned. It must also be Regulation 1400/02, the new Block and trade had one year to negotiate and borne in mind that the changeover to Exemption Regulation (BER) for the conclude new dealer contracts, a task the euro and increased use of the Inter- motor vehicle sector, came into force. which was not facilitated by the net have already led to a high level of The Commission believes that the con- complexity of the new BER. Even for price transparency which is acting as an troversial new competition rules for experienced practitioners, there were important driver in the harmonisation of motor vehicle distribution will offer addi- many questions to be clarified, which new-vehicle prices. tional benefits for consumers. Even resulted in a flood of enquiries to the before the new Block Exemption Regu- European Commission (Directorate Gen- As well as showing continued diver- lation was adopted however, the indus- eral for Competition). Nonetheless, the gence between list prices, the latest EU try had already criticised the fact that German brands were able to introduce comparison of new-vehicle prices for there is little rationale for it, given the their new dealer contracts by October 1, spring 2004 also reveals that in countries already intensive level of competition in 2003, even if the dealers in particular such as Greece or Denmark which the EU new-vehicle market. did not always welcome the new impose high vehicle-registration taxes arrangements. At the same time, the or luxury taxes on new vehicles, prices It is also becoming clear that as well new dealer contracts attempt to actually tend to be particularly low. This as requiring the motor vehicle industry minimise workload in the area of distri- is because in these low-volume and trade to modify tried-and-tested bution chain management and to opti- markets, commercially viable pricing is processes, the new Block Exemption mise resources consumption. Lean dis- only possible if the high tax burden is Regulation also makes management of tribution processes and customer- partially offset in the sale price. The EU the distribution network more difficult friendly solutions continue to be the Commission has so far been unable to and makes distribution processes less number one priority of the automakers. eliminate these tax anomalies in the EU efficient. Under the new Block Exemp- market. Nevertheless, the automotive tion Regulation for motor vehicles the BER fails to deliver on industry is continuing its efforts to bring amount of bureaucracy involved in com- consumer benefit about price harmonisation in the Single plying with competition law has There is as yet no sign of the new European Market, particularly when it increased significantly, both for the BER for the motor vehicle sector leading introduces new models. companies and for the European and to lower new-vehicle prices in countries national competition authorities. There such as Germany or France. The Com- The twice-yearly price comparisons are therefore grounds for wondering mission expects an increase in cross- carried out by the EU Commission still whether in terms of developing its earn- border purchases from October 2005, fail to adequately take account of the ing power and capital base, the and that this will bring about more differences in retailer/consumer price- automotive sector may not actually be downward pressure on prices. It is negotiating practices between the Annual Report 2004 65
member states. Comparing list prices relationships in the sales and service value chain which operate in the market also inevitably fails to take into account sectors. The quality of advice provided under the brand name. The central which models are sold at discounts and must be steadily raised. In the service branding message must be delivered at which models are in heavy demand. The sector, ongoing investment is needed in all points in the network. Under the new price structure in the German vehicle training and technology. Customer sup- BER, however, the task of carrying out market for example is highly differenti- port by the dealership is a holistic activ- integrated, vertically organised brand ated. A European comparison which ity which starts with purchase of the management has now become much simply classifies the German new- vehicle and continues with maintenance more difficult. vehicle market as high-priced ignores and repair. the market realities. If, furthermore, the One of the areas which requires additional possibilities offered by finan- The new Block Exemption Regula- active management in keeping with and cial services are taken into account, tion has now simplified the conditions to the benefit of the brand is distribution. then clearly a list price comparison is relating to "multi-branding" within one The vehicle dealership is the place too crude. dealership. "Multi-branding" means where customers' perceptions about simultaneously offering for sale brands brand content, and preferences which Distribution efficiency of different manufacturers within the may have evolved on the basis of obser- suffering same franchised outlet. As before, deal- vation or product experience, are meas- In most cases German manufactur- ers are required to display different ured against reality. In the interests of ers and importers have chosen a selec- brands in different areas of the show- efficiency, therefore, manufacturers and tive distribution system as provided for room. However, there is still a risk that dealers must see themselves as parts of under the new BER. This results in high- brand mixing will detract from the brand one and the same value chain. Value er financial and administrative burdens. exclusiveness which is a basic require- creation by the former is enhanced by Since territorial management of the dis- ment of the automotive industry. the latter's activities in the area of pres- tribution network is no longer possible, entation, advice and appropriate pricing. new and complex instruments have had Another risk posed by increased to be used. Also, the scope for delinking multi-branding is that the contribution Thus strict brand management of sales and servicing activities deprives which dealerships are able to make to depends on the cooperation of the manufacturers and dealers of a single strict brand management may be dealers. broad-based communication platform. reduced, thus making it more difficult to A separation into sales outlets and plan sales and to meet sales targets. Since all German vehicle brands are servicing outlets also requires a duplica- Market launches and successful sales now offering considerably extended tion of communication channels and will therefore involve a greater workload model ranges, the tasks of franchised the communication workload and is also in the future. dealerships have grown. Selling problematic in view of the current anything from sports cars and saloons importance of hard- and software Future of brand to off-road vehicles makes heavy calls investment and application training. management on their personnel as far as professional Brand management is one of the advice and support are concerned. Ever-increasing customer require- tasks which faces all vehicle manufac- These tasks demand a brand-specific ments and the increasing technical turers operating with an existing or approach. Only with brand-specific complexity of the vehicles require inten- future brand. The task of brand training will sales personnel be able to sified customer contact and customer management spans all parts of the provide customers with competent 66 Verband der Automobilindustrie GLOBAL MARKETS
support and to make a winning pitch for results. And they are also an attractive Flexible financing – often on a vehicle of that brand. In this environ- and increasingly important tool in fos- extremely attractive terms – has further ment, brand indifference on the part of tering customer relationships, with ben- important advantages for customers. the sales personnel can only have nega- efits for all concerned. Research has shown that the availability tive consequences for the brand. of a wide range of financing solutions As subsidiaries of automotive com- meant that 27 per cent of customers Manufacturer banks: panies, and thus as brand players, the were able to purchase their vehicle successful specialists automotive banks have a somewhat dif- earlier than planned, 21 per cent bought Financial services are a big and fast- ferent mission from other lending insti- a new car instead of a used model, growing business in the automotive tutions. Their job is to keep brand cus- 17 per cent opted for a more highly industry. Currently a good 40 per cent of tomers "on board" in the financing and specified model and 9 per cent opted all new vehicles – and the proportion is leasing sector. This means the customer for a larger model. These figures are growing – are either financed or leased is viewed not only from the perspective further evidence of just how important by the automotive banks, making these of a lending institution but also from automotive financial services have banks the market leaders in the that of an automotive manufacturer. become for manufacturers and dealers. automotive financial services sector. Thus the brand is able to offer its cus- tomers a package which meets all their Other leasing companies too, along The automotive banks are generally vehicle-related and mobility needs. with commercial banks and building wholly owned subsidiaries of the rele- societies, are trying to move into this vant vehicle manufacturers. In some This makes the product spectrum sector in increasing numbers. However, cases these "captives" as they are easier to explain and communicate to a comparison of the automotive banks' known have been active on the market customers. Each segment – credit, leas- finance and insurance (F&I) products for decades, but they have expanded ing, insurance, guarantee and service – with other products on the market sharply since the advent of private cus- must be transparent and easily intelligible. shows that in practice the competitors tomer lending and manufacturer leas- find it very difficult to compete with ing. They now not only finance the pur- This has direct benefits for the cus- these highly specialised operator. The chase of new or used vehicles for pri- tomer in the form of tailor-made services, captives have the strategic advantage of vate and commercial customers, they while the captives enjoy the strategic extremely close cooperation between also – amongst other things – support advantage of close cooperation with the manufacturer, sales organisation and the automotive retail sector by financing manufacturer and the sales bank, based on established relation- demonstration and stock vehicles, or by organisation. Vehicle, financing and ships. Vehicle, financing and an increas- financing investment in business and services are provided from a single ingly wide range of services are offered workshop equipment. Some of these source. The portfolio, comprising for as a one-stop solution, thus saving the banks are even beginning to move into example three-way financing, target customer time and journeys. Ideally, an the regular commercial banking market. financing, residual value products and optimal range of products and services insurance, can therefore be precisely throughout the period of ownership will As they move into new areas, so the tailored to meet the customer's personal result in a very high level of loyalty automotive banks are able to transfer budget. As a result, customers enjoy towards the relevant brand. swiftly growing profits to their parent optimal service throughout their owner- companies, thus making an important ship of the vehicle, which is an impor- The provision of leasing and financ- contribution to the latter's financial tant factor in building brand loyalty. ing services at highly attractive rates by Annual Report 2004 67
the manufacturer banks has manifest specific servicing creates unnecessary One of the most onerous tasks for advantages not only for the customers problems for the customer. This even the manufacturers is that of providing but also for the dealers. For example, applies to such a basic question as the brand-specific training for workshops the dealer knows exactly when the cus- performance of work by outlets in the new to the network. Often, in order to tomer will be looking around for a new manufacturer's network in the event of ensure good take-up of their training car – namely when the financing or product defects and the resulting cus- and thus to provide optimal service for leasing agreement runs out. The dealer tomer claims vis-à-vis the retailer – or customers, the manufacturers refrain can then get in touch with customers in vis-à-vis the manufacturer in the event from charging workshops the full price good time, offering them not only vehi- of guarantee claims. Now, if the dealer for this training. Thus in the servicing cle and financing products but also – chooses not to operate its own servicing sector too, the BER creates costs which for example – customised service pack- workshop, customers have to be ultimately have to be passed on in some ages or guarantee products. Leasing referred to a subcontracting workshop. form to the customer. There are similar and financing can also boost the deal- Thus they can no longer necessarily consequences, namely increased distri- er's used vehicle business. have the matter dealt with where they bution and servicing costs, when the bought the car. optimal number of workshops is Future of customer service exceeded, since the brand's total work- The changes under the Block This is the scenario desired by the shop resources can no longer operate Exemption Regulation (BER) have a sim- Commission and which it has incorpo- at optimal utilisation. This negative ilar impact on customer service as they rated into the BER. The Commission effect is further compounded if it is have on sales and marketing. It is now wants to open the repair market to all accompanied by an excessive concen- illegal under European competition law workshops provided that they meet tration of workshops in large towns and for manufacturers to conclude dealer certain manufacturer-specified cities. contracts which oblige the dealer to standards. provide servicing as well as distribution. The experience so far suggests that The BER forces automotive manu- restructuring in response to the BER is The automotive sector was the first facturers to reduce or increase the size proceeding only hesitantly, partly to realise, more than 90 years ago, the of their workshop network in line with because many workshops would find value which consumers attach to demand from workshop owners, without it expensive to advertise one or more dependable, manufacturer-specific regard to location and number of work- franchises. This could change very customer service, and to put such a sys- shops. Provided they meet certain crite- quickly, however, if financially high- tem in place. The automotive industry ria, workshops have a right to join the powered companies from other sectors could almost be said to have "invented" servicing network of one or more manu- decided to enter the vehicle repair mar- service. Since then, it has been custom- facturers. This entails a considerable ket. If this happened, unpredictable ary in the industry to provide customers workload for the manufacturers since in reductions in servicing network density with a broad-based network of franchised the interests of the customer and of fair could be the result, to the detriment of combined sales and service outlets. competition, the workshops have to be the consumer. On the other hand, there regularly inspected to ensure are signs of a trend towards more deal- The fact that the BER provisions compliance with manufacturer-specific erships becoming manufacturer-owned which came into force in October 2003 standards, for example on workshop and towards increased manufacturer no longer allow vehicle manufacturers size, equipment, personnel and penetration into the retail sector, includ- to require the dealer to provide brand- training. ing servicing. 68 Verband der Automobilindustrie GLOBAL MARKETS
The fluctuations in network density in the interests of speed, repairs need to continue to use design protection in the would be cyclical and would feed be carried out where the problem has automotive industry as a defence through to the manufacturers' new- occurred. Cross-border repairs are the against Eastern European and Far East- vehicle sales. exception, not the norm. However, this ern product pirates. has not deterred the Commission from The acknowledged service benefits intervening, via the BER, in established The EU Commission is currently for customers of having a franchised structures. reviewing the options for a revision of workshop within easy reach, and the per- the above-mentioned Design Directive sonal contact between service personnel Despite the worsened regulatory in respect of original parts. The Directive and the customer, still play an important environment, no negative effects have currently allows the member states to role in ensuring customer loyalty to a so far been observed on the volume of retain existing levels of protection for particular vehicle brand. The manufactur- repair and maintenance business. The original parts. It is now possible that the ers have a strong interest in maintaining slack state of the new vehicle sales Commission will propose abolishing an extensive service network and in con- market is triggering an increase in the design protection for original parts. tinuously improving quality standards. average age of the vehicle population and thus in after-sales business, partly The EU Commission appointed the The EU Commission, which is moni- due to an increase in wear-and-tear French management consultancy toring and assessing the market impact repairs. Technopolis to assess the impact of the of the BER, apparently regards the man- various legislative options for the origi- ufacturers' standards as in some cases The automotive servicing sector is nal parts market. The study, which was too high. However, these standards are showing continued growth, both on rev- presented to the Commission in late set in accordance with the brand values enues and market share. The real 2.5 per 2003 and subsequently published, in which customers put their trust. It cent increase in servicing revenues in examines four options: would not be in consumers' interests if 2003 to almost 24 billion euros rebuts new workshops joining the service net- survey data suggesting declining 1.Abolition of design protection work were to have lower standards on customer loyalty in the servicing sector. 2.Reduction of the term of protection to equipment, personnel or corporate iden- approximately 10 years. tity. The quality of all workshops in the Review of EU design 3.Remuneration system for holders of network must be identical, regardless protection for parts design rights of whether they are long-standing The new German law on design 4.A combination of remuneration and franchised servicing workshops or new- protection entered into force on term-limited protection comers. June 1, 2004. The new law implements the EU Design Directive of 1998, whose Technopolis does not specifically Also, the EU Commission has no objective is to harmonise national recommend any of the options examined, legal or regulatory authority, and no design laws. At the suggestion of the since it believes each has significant authority in terms of the EC Treaty, to set German government, the Bundestag advantages and disadvantages. Regard- standards in this area. In the absence of and Bundesrat approved the retention ing the option of no design protection, it any evidence of a restriction of cross- of design protection for vehicle notes that there are many intermedi- border trade (article 81, EEC Treaty), the parts. VDA too had advocated the main- aries between producers and final con- European Treaty does not authorise reg- tenance of the legal status quo. The sumers and that lower prices would not ulation of the workshop sector. Normally, amended law thus makes it possible to necessarily "trickle down". Also, safety Annual Report 2004 69
problems might become an issue if the implements the EU CO2 Labelling Direc- downloaded from the DAT website market were more open to non-original tive of 1999 requiring consumers to be (www.dat.de). The German energy parts. informed about fuel consumption and labelling ordinance for cars also takes
CO2 emissions. into account electronic media: the For the automotive industry, abolition showroom poster or display can be of design protection for parts would be The new ordinance contains provi- replaced by an electronic display on a a serious infringement of the basic prin- sions to ensure that consumers buying a computer screen. ciples of protection of intellectual prop- new car are informed by labelling on erty. The industry fears this could be fol- the vehicle, by posters or displays in the The motor vehicle manufacturers and lowed by a similar exception relating to showroom, by a guide and by trade already have a long tradition of original parts being made in the area of promotional literature about its fuel con- providing information about the fuel con- patents. sumption and CO2 emissions. The ener- sumption and CO2 emissions of their new gy labelling ordinance for cars comes vehicles, be it in their product brochures The undermining of protective rights into effect on October 1, 2004. or on the websites of the various brands. is in stark contrast to the EU's Lisbon The new energy labelling ordinance con- strategy adopted in 2000 of strengthen- VDA stressed the importance of cor- tains specific regulations for the various ing the competitiveness of European rect implementation of the EU CO2 information media. The motor vehicle industry. Labelling Directive of 1999. The provi- manufacturers and trade will continue sions on label design have been limited their tried-and-tested consumer informa- Automotive manufacturers and sup- to the requirements of the Directive, tion policy on the basis of these regula- pliers are dependent on fully functioning namely that it should contain data on tions and will also provide information on and comprehensive design protection the fuel consumption and CO2 emissions salient safety and environmental features legislation if they are to maintain and of the vehicle on display. of their products. develop the innovative edge of their German operations. Regulations which It was established that an emissions Public procurement benefit product pirates are not in the rating system would not serve any use- Public contracts are of major impor- interests of the consumer. Furthermore, ful purpose. It would not be intelligible tance not only in terms of volumes but the original spare parts market is not a to the consumer and it would not ade- also of image. Public contracts are many monopoly – the vehicle manufacturers' quately take into account the different companies' main source of business. share of this market is approximately types of vehicles and the operating con- The image gains for a company if its 50 per cent. Design protection for origi- ditions for which they are designed. products are used by state bodies in a nal spare parts has never so far been manner visible to the public are also shown to have any significant adverse The label will be used in dealer very considerable. effects on the intense competition showrooms and at trade fairs. Customers between the vehicle manufacturers and can also obtain from the dealership a Public contracts are worth 300 bil- the independent parts sector. poster or display containing data for all lion euros annually (2002) in Germany. models of a particular make and a guide A not insignificant proportion of such Energy labelling for cars (brochure) containing data about new contracts are awarded to the automo- In March 2004, the German govern- models of all makes. The brochure is tive industry – comprising vehicle manu- ment adopted an energy labelling produced by Deutsche Automobil facturers, body and trailer manufactur- ordinance for cars. This ordinance Treuhand (DAT) in Stuttgart and can be ers, parts manufacturers, the motor 70 Verband der Automobilindustrie GLOBAL MARKETS
vehicle trade and finance and service- sector, this could mean, for example, the contracting parties with market- providers. that wherever public procurement was based solutions is in the regulation of involved, European legislation specifying liability for defects by the official The European Directives on public particular objectives – such as compli- contracting terms for supplies. These procurement and the German "cascade" ance with certain emissions standards – allow the contracting process to be system of regulations – extending from could be overridden by legislation regu- based on the terms and conditions the Law on Restrictive Practices (GWB) lating technology and construction, with which are regularly used in the particu- Part Four and the Public Procurement adverse effects for competition. lar sector and which form the basis for Ordinance down to the official contract- market pricing, for example ing terms (for construction, supplies and At national level too, the complicat- recommended terms and conditions services) – are of particular significance ed field of public procurement law is which have been submitted to the Fed- to the automotive industry given its undergoing a review. The expert group eral Monopolies Commission. large volume of public procurement. on "streamlining of public procurement This makes it all the more important to law", working under the direction of the A critical issue in terms of competi- ensure that the updating of the legisla- Federal Economics Ministry within the tion, given the vast demand potential of tion, which is currently something of a framework of the Federal government's the state, is the formation of purchasing maze for all except experts in public "Bureaucracy Reduction Masterplan", cartels by public clients. Although the procurement law, is carried out with due for which the Federal Ministry of the Law on Restrictive Practices is used in circumspection. Interior is responsible, has presented this context, in some instances the case proposals which fail to take into account law cannot be regarded as definitive Nine years ago, the European Union the interests of industry. The formulation and there is certainly some scope for embarked on a programme to stream- of contractual conditions using the correction. For example, there is cause line the existing EU directives in this tried-and-tested public contracting for concern in the area of electronics field in the framework of a "legislative committees will be abandoned, along procurement, firstly due to the introduc- package". The main focus was originally with the cascade system described tion of reverse auctions and also due to on harmonising nomenclature. The legis- above, and the decisions will simply be the creation under the e-government lative package which eventually result- taken by official act. Although the auto- initiative of platforms which ought first ed, and which was adopted only in Feb- motive industry would welcome a con- to be discussed and synchronised jointly ruary this year, is anything but a simpli- solidation and simplification of the official with industry. fication however. For example, extrane- contracting terms, it is against changing ous aspects are introduced such as the hierarchical system of regulations At all costs it must be ensured that social and environmental considerations if the continued use of the official con- industry is not confronted with a public (product features and even production tracting terms for supplies, or some sim- contracting scenario where incompatible processes) which will have the effect of ilar solution, is thereby jeopardised. solutions become the norm. Like other creating even greater legal uncertainty industries too, the automotive sector in the area of public procurement and One example of how the "cascade" would welcome closer cooperation in review procedures. For the automotive regulatory system succeeds in providing this area. Auto TRANSPORT 72 Verband der Automobilindustrie TRANSPORT
EU Enlargement Eastwards – The Challenge Facing Transport
Mobility is the basis for The crucial role that the transport growth, employment sector plays in growth and the economy and economic integration is also proven by calculations by the Mobility is an indispensable part of Transport Science Institute at the Uni- our daily lives. Mobility broadens our versity of Cologne. These showed that choice of where we work, learn, shop economic growth in Germany between and relax. For the economy too, a wider 1960 and 1990 would have been one- radius of activity broadens the choice third lower had transport remained at its that businesses have of production and 1960 level during that period. In 1990, trade partners, suppliers and employees, gross value-added (GVA) would not as well as sales markets. The result is have stood at 1,200 billion euros, but at higher economic productivity. Transport 906 billion euros. One especially inter- is thus the basis for prosperity and eco- esting point here is that, of the total growth nomic growth, and the transport sector of 294 billion euros attributed to trans- is the most successful of all economic port, by far the largest part came from sectors. Without transport, we would all road traffic (246 billion euros), the other be much poorer. means of transport playing a minor role.
No transport growth means lower economic growth
GVA (in billions of euros)
1,100 GVA during transport growth (real) GVA during stagnating transport growth (theoretical) 900
700
500 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989
GVA = gross value added Annual Report 2004 73
Lower transport growth means higher unemployment economies of the 15 "old" EU states alone will see their economic growth No. of unemployed (in ‘000s) leap by an additional 1 per cent a year. 4,000 Germany is already by far the most important trade partner of most of the No. of unemployed during transport growth (real) new member states, and the second 3,000 No. of unemployed during stagnating most important trade partner of Estonia, transport growth (theoretical) Malta and Cyprus.
2,000 Economic growth and transport go hand 1,000 in hand Economic and transport perfor- mance have a close reciprocal relation- 0 ship. While economic growth depends 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 on mobility, it also generates a need for mobility, as more and more goods need to be transported. Demands are periodi- cally voiced that something should be done to separate the parallel growth The same applies to employment. paving the way for buoyant trade and of transport and the economy for envi- Had transport been limited between further economic growth in the new ronmental reasons. The facts show, 1960 and1990, the labour force would member states and the existing 15. however, that between 1960 and 1990, have been distributed in a less-than- However, the lifting of customs barriers the transport sector did succeed in optimum way for jobs, with the result is just the first step towards integrating halting the concomitant trend of rising that the number of employed would the new states into the EU of 15. Trade per-kilometre freight volumes and have been much lower than it was in relations will only grow if transport con- economic growth thanks to greater 1990. A transport policy that promotes ditions allow it, which is why transport rationalisation (better use of load mobility is therefore a crucial part of and transport policy are just as impor- capacity, for example). During this per- employment policy. This being the case, tant in the process of integration in an iod, measured in terms of the ratio of the government should shelve its cur- enlarged Europe as they already proved tonne kilometres to gross value-added rent efforts to cut or even abolish travel to be in the 15-member single European (GVA), transport intensity fell from allowances that employees can offset market. 0.15 tonne kilometres/unit of GVA to against tax. around 0.12 tonne kilometres/unit of Germany stands to benefit GVA. In other words, in 1960, 0.15 tonne The accession of eight Central and from enlargement kilometres had to be transported to Eastern European countries, as well as Situated on the former eastern bor- generate 1 deutschmark of gross value- Cyprus and Malta, to the European der of the EU, Germany stands to bene- added, compared with only 0.12 tonne Union on May 1, 2004, as well as the fit especially from the accession of the kilometres in 1990. Another factor was dismantlement of customs barriers as Central and Eastern European states. that, in the smaller internal market of the part of the enlargement process, are Economic experts estimate that the Federal Republic, growth in value-added 74 Verband der Automobilindustrie TRANSPORT
generated by a geographical division as the capital tied up in the merchan- more suitable than any other form of of labour slowed over time. With reunifi- dise being transported can be put into transport for most transport needs cation and the completion of the single circulation again more rapidly. today. In that year, the total volume of European market, the internal market goods transported by all the forms of was greatly expanded and potential The weak spot of rail-bound trans- transport together in Germany totalled growth in value-added resulting from a port is its low networking capability. 3.42 billion tonnes. This was 0.9 per geographical division of labour surged. Door-to-door delivery is only possible in cent down on the previous year and During the 1990s, however, this trend the rare cases in which both the sender a sign of sluggish economic growth. of lower transport growth was reversed, and the receiver have their own rail However, average distances having and growth in the tonne-per-kilometre connections. risen, freight volumes in terms of rate is now higher than economic tonne kilometres rose by 1 per cent to growth. While the ratio of transport Cost structures are another key fac- 495.1 billion tonne kilometres. Nearly growth in tonne kilometres to economic tor which determine how suitable a three-quarters of this was transported growth varied between 0.91 and 0.98 given means of transport is. While the by truck (358 billion tonne kilometres). in the 1960s, 70s and 80s, it is now costs of rail transport are more or less Compared with these figures, the other at 1.10. fixed (due to the rails), the costs of road means of transport have mere niche transport are much more variable. As a status. The railways accounted for just With the accession of the new result, the strength of the railways (and 78.5 billion tonne kilometres and the EU members, the single market will the inland waterways) as a means of inland waterways for 58.6 billion tonne again expand and the potential growth transport lies in transporting large kilometres, which corresponds to mar- in value-added through a geographi- goods over long distances, but not in ket shares of 15.9 per cent and 11.8 per cal division of labour will again surge. transporting small goods over short dis- cent respectively. tances. This is where trucks have an Road traffic forms the evident advantage. Forecasts for 2004 conducted on backbone of freight behalf of the Federal Transport Ministry transport These dissimilar profiles clearly anticipate further growth in freight vol- One major advantage of trucks show that different means of transport umes to 508.3 billion tonne kilometres, is that they have access virtually every- are suited to different tasks. The advan- of which trucks will once again have where – including right to the doorstep tages of freight trucks are best exploited the lion’s share, with 367.2 billion tonne of factories and supermarkets. This by using them to transport high-value kilometres (72.2 per cent). characteristic is described as "network- mixed goods. We have to remember ing capability". Transport by road is also here that the structure of merchandise Trucks are favourites faster than by rail. Studies by the Traffic in Germany has radically changed in with the new member Centre at Brunswick Technological Uni- recent decades. Trucks offer a much states too versity show that the average speed more efficient way of transporting high- The young market economies of of travel by freight trucks is around value mixed goods (for example, electri- Central and Eastern Europe are enjoying 50 kph, while even the most optimistic cal goods and computers) than any impressively dynamic growth of 4 per estimates put the average speed by rail other means of transport. cent a year on average. As production at no more than 10 kph. High transport there rises, so do freight volumes. In the speeds make road freight vehicles more A look at the transport market in new member states of Poland, the Czech suitable for transporting valuable goods, 2003 shows that trucks are, in fact, Republic, Hungary, Slovenia and Estonia Annual Report 2004 75
alone, freight volumes are expected to waterways fell perceptibly: by 27 per are expected to increase their perform- rise from 224 billion tonne kilometres to cent, from 123 billion tonne kilometres ance by 25 per cent, from 4 billion 312 billion tonne kilometres between to 90 billion tonne kilometres, for the tonne kilometres to 5 billion tonne kilo- 2000 and 2015, an increase of some railways; and by 25 per cent, from 4 bil- metres. 40 per cent. lion tonne kilometres to 3 billion tonne kilometres, for the inland waterways. This shift in freight volumes will At the same time, another trend is change the market share of the different becoming evident. There is an under- All available market analyses and means of transport. Between 2000 and standable backlog of demand for con- forecasts indicate that this clear trend 2015, the already solid position of the sumer goods in Eastern Europe, and these is set to continue. For example, road roads will continue to improve, their new categories of goods are being freight volumes are expected to rise by share rising from 58.5 per cent to nearly transported solely by commercial road nearly 60 per cent, from 131 billion two-thirds of the total (66.4 per cent). vehicles. Between 1991 and 2000, freight tonne kilometres to 207 billion tonne The share of the railways will fall, from volumes transported by commercial kilometres between 2000 and 2015. In 40.3 per cent in 2000 to 32.1 per cent by vehicles nearly doubled, from 77 billion contrast, rail freight is expected to rise 2015. The market share of the inland tonne kilometres to 131 billion tonne by only around 11 per cent, from 90 bil- waterways, at 1.3 per cent, was already kilometres. In contrast, the freight vol- lion tonne kilometres to 100 billion marginal in 2000 and will rise insignifi- umes attributed to rail and the inland tonne kilometres. The inland waterways cantly, to 1.5 per cent, by 2015. Forecasts beyond 2015 point to rapid growth in road freight even after this date. A study by NEA Transport Research and Training found that road Freight transport in Germany up to 2015 freight traffic in the new member states In billions of tonne kilometres would double between 2000 and 2020. 700 Inland waterways 90.0 Commercial vehicles 600 Railways will transport most of Road freight 115.0 the rise in freight in 500 Germany 58.6 66.5 485.0 The accession to the EU of the 400 76.0 78.5 Central, Eastern and South-Eastern 62.2 358.0 European states will also result in more 300 346.3 54.8 72.8 intensive trade between these countries 51.4 and Western Europe, leading in turn to a 200 61.9 235.6 48.8 64.9 further increase in freight volumes in 169.9 71.5 Europe. A large part of this additional 100 125.4 78.0 freight will be destined for Germany 0 which, as a direct neighbour of the new 1970 1980 1990 1997 20002003 2015 member states, will have the closest trade relations with them. It is therefore DIW, Germany Ministry for Transport, Construction and Housing, Prognos anticipated that, by 2015, the rise in 76 Verband der Automobilindustrie TRANSPORT
Germany’s trade with Eastern Europe Cars are the Undisputed will be much steeper (up 3 per cent per year) than that with its Western Number One Means of Transport European trading partners (up 1.5 per cent per year). Moreover, most of the transit traffic between the new member Cars – indispensable is a personal means of transport in the states and the Western EU members will part of life truest sense of the word. pass through Germany. Cars remain the undisputed number one means of passenger transport. Although the distances travelled by Freight volumes in Germany are Despite environmental tax and other car steadily fell from 1999-2002, from expected to rise to 690 billion tonne rises in the price of private motoring, 761.6 billion passenger kilometres to kilometres by 2015. This is the figure on the car is still people’s principal mobility 718.6 billion passenger kilometres, this which the German government based its provider. The car is as popular as ever drop is concomitant with a general fall forecasts for the 2003 Federal Transport because it satisfies people’s need for in passenger kilometres during this Plan, and it represents a rise of just mobility more than any other form of period (from 951.2 billion passenger under 40 per cent in freight volumes transport. Compared with public trans- kilometres to 905.7 billion passenger against 2003. 485 billion tonne kilome- port, it is viewed as more independent, kilometres); this means that cars have tres of this increase are attributed to more flexible and more convenient. Not more or less maintained their outright trucks, which means that, like today, least, it is also preferred to public trans- leadership, with 80 per cent of the mar- they will bear the principal brunt – port because of its image and identity- ket. It is assumed that the trend in the 70 per cent – of the rise in freight. This building effects ("more thrilling", "more overall number of passenger kilometres estimate already includes an assump- active", "more convivial", "suits me"). It travelled, including by car, bottomed out tion by the German government that it will succeed in shifting some freight mobils from the roads to the railways through Characteristics of cars and public transport policy measures. as assessed by population 1.0 = positive, 5.0 = negative The European Commission, in its 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 transport policy, is also anticipating growth of this order in the movement Independent Flexible of goods. Its White Paper called "Euro- Active Car pean Transport Policy for 2010 – Time Thrilling to Decide" forecast a rise in freight Pleasant Public transport volumes in the Europe of 15 from the Convenient current 1,722 billion tonne kilometres Cheap Suits me to 2,236 billion kilometres by 2010, Convivial which corresponds to a 30 per cent rise. Rapid Of this, 1,736 billion tonne kilometres of Reliable freight – 78 per cent of the total freight Trouble-free Modern volume – would be transported by road in 2010. Annual Report 2004 77
Car ownership licence ownership is that increasing as self-evident as owning a mobile by gender numbers of women and older people are phone. Belonging to the active driver exercising their right to have a personal population is felt to be a normal part of People aged over 18 means of transport. The rate of licence adulthood. 57 per cent of 16-17 year 80 ownership in the various population olds today plan to take the driving test. 74 groups is converging. While in 1976, the 66 59 percentage of women with a driving As the rate of licence ownership licence (38 per cent) was only half that steadily rises, so does car ownership, of men (73 per cent), women are now and the ownership rates of the various catching up. Today, 92 per cent of men population groups are converging. In 28 and 76 per cent of women have a driving 1976, nearly five times more men owned 14 Men licence. cars than women (66 per cent com- Women pared with 14 per cent). Today, this lead 1976 1989 2002 Licence ownership among the senior has shrunk to 21 per cent (80 per cent citizens (over 65 years) is rising rapidly. compared with 59 per cent). Kontiv 76 (West Germany only) The disproportionate rise in this popula- Kontiv 89 (West Germany only) Mobility in Germany 2002 tion group compared with others over Car ownership is also rising among the past three decades has meant that the older population groups. In the the gap in licence ownership has nearly 65-74 year-old group, car ownership has in 2003 and is expected to rise again in closed. Today, over two-thirds of all 65- almost tripled since 1976, rising from 2004 with more favourable economic 74 year olds have a driving licence, and 17 per cent to 60 per cent. Car owner- conditions. Travel by car is anticipated to nearly half of all over-74 year olds. For ship among over-74 year olds has risen rise by 1.3 per cent, to attain 716.4 bil- young people, taking the driving test is sevenfold. lion passenger kilometres (against 707.6 billion passenger kilometres in Cars: no. 1 mode of transport travel 2003). This rising trend in the number of three-quarters of all distances passenger kilometres is expected to In per cent continue over the next few years, most Buses Other of it attributable to private motor traffic. 4.0 6.2 The increase in car ownership is sure to Air have a perceptible impact here. 5.2
The all-important role of cars as a Rail means of mobility today is not restricted 9.6 Cars to specific population groups, transport 75 purposes or regions, but is identical in all spheres. Today, 84 per cent of all adults have a driving licence, far more than ever before. In 1976 and 1989, the figure was just 54 per cent and 70 per cent respec- Mobility in Germany 2002 tively. The reason for this massive rise in 78 Verband der Automobilindustrie TRANSPORT
Car ownership The unrivalled position of the car the forms of transport will benefit from increases with age as a means of passenger transport is this rise. According to the Federal Trans- reflected in the different purposes for port Plan, the number of passenger Percentage of car owners which it is used. It accounts for seven kilometres travelled by rail will rise by 80 out of every ten journeys to the work- almost one-third, to nearly 100 billion 70 1976 place or for business, the other forms passenger kilometres. Even should this 1989 60 of transport playing only a marginal role. prove to be true, the market share of the 2002 50 The car has a similar share of the total railways would still be no more than a number of journeys made for shop- modest 9 per cent. 40 ping, as well as journeys made for 30 leisure purposes, the car’s share here From 2015, the growing numbers 20 having steadily risen since 1976 to of driving licence and car owners will 10 53 per cent today. For holiday travel, be offset by a fall in Germany’s popula- 0 cars are used in two out of every three tion figures, from just under 81.4 million 18–59 60–64 65–74 75 years cases. Even for journeys to educational inhabitants to just 77.7 million by years years years and over establishments, cars take a 23 per cent 2030 and 70 million by 2050, despite Kontiv 76 (West Germany only) Kontiv 89 (West Germany only) share, making them the second most an expected annual total influx of Mobility in Germany 2002 important means of transport after local 200,000 people. Even so, a forecast by public transport (39 per cent). Polk Consult points to an increase in the number of new car registrations up to Cars are the number one means Traffic is not growing 2025, after which it will fall. We can of transport not only for all population uncontrollably therefore assume that the number of groups, but also for all types of area. Given the long-term economic and passenger kilometres will not grow any Even in densely populated conurbations, political conditions, it is likely that cars more after 2025. cars are still the principal form of trans- will remain by far the most important port, used for 50 per cent of all journeys. means of passenger transport in the With the question of falling popula- Public local transport, which is the most future too. In its forecast, Deutsche tion figures, we have to consider that suitable means of transport for urban Shell AG anticipates that the number of the smaller the population, the less effi- centres, is only used for 16 per cent of cars on the roads will rise to between cient public transport is. As population journeys. Only very short journeys are 47.9 and 51.1 million by 2015. The Feder- centres become less dense, it will made on foot or by bicycle. If we look at al Transport Plan also foresees some 50 become more difficult for public trans- the distances travelled rather than the million vehicles on the roads by 2015. port to bundle the itineraries of large number of journeys, the dominance of Based on this, it anticipates that the dis- numbers of people, resulting in lower cars is even more impressive. Cars are tances travelled by cars will rise from capacity use. In the case of railways and used for around two-thirds of the dis- 716.4 billion passenger kilometres today their fixed costs, lower capacity use will tances travelled every day in urban cen- (2004) to 873 billion passenger kilome- raise the cost of travel per head. tres. And in rural areas, cars are virtually tres by 2015. The total number of indispensable. Here, depending on passenger kilometres (all forms of trans- Cars are favourites with the urban density, virtually two-thirds of all port) will increase by over 20 per cent to new member states too journeys and up to 77 per cent of dis- 1,130 billion passenger kilometres com- The products of the German auto- tances travelled are undertaken by car. pared with today. Not just cars but all motive industry shape mobility not only Annual Report 2004 79
Passenger transport in Germany up to 2015 In the new EU member states too, cars are becoming the number one In billions of passenger kilometres means of passenger transport. Car own- 1,200 ership is soaring in these countries. A Air 73.0 study by Prognos entitled "European Railways 98.0 1,000 Public road transport Transport Report 2002" anticipates that 42.7 35.9 86.0 the Central and Eastern European states Cars 77.3 73.9 42.4 75.1 will continue to close the car ownership 800 82.6 71.2 18.4 75.9 gap with West Europe, stating that car 44.6 ownership in these states will attain 11.0 65.0 600 41.0 425 cars per 1,000 inhabitants by 2015. 6.6 74.1 39.2 400 58.4 This fact will lead to a significant increase in the number of individual 379.5 477.4 601.8 749.7 731.2 707.6 873.0 200 passenger kilometres. Starting at a low level of 5,300 passenger kilometres a year in 1991, this figure had risen by 0 1970 1980 1990 19972000 2003* 2015* nearly 20 per cent, to 6,300 passenger
*Forecast kilometres a year, by 2002. This trend is DIW, German Ministry for Transport, Construction and Housing, Prognos expected to continue steadily beyond 2015 and to approach the average num- ber of passenger kilometres in Western in Germany, but in the whole of Europe. than half as long as this again. Accord- Europe in the long term. Europe is the home market for the ing to a White Paper on European trans- German automotive industry. Personal port policy published in 2001, the Euro- Cars already had a 70 per cent share mobility is an indispensable part of pean Commission assumes that passen- in overall passenger travel (excluding everyday life for each and every Euro- ger transport in the EU of 15 will grow air) in 2000, further proof that this pean citizen. In 2000, nearly 80 per cent by 18.4 per cent, to 5,929 billion passen- increase in passenger kilometres will be – 3,789 billion passenger kilometres – ger kilometres, by 2010. primarily due to a rise in travel by car. of all passenger travel in the Europe of 15 was undertaken by car. In contrast, the contribution of the railways was only 303 billion passenger kilometres, or Infrastructure Policy 6.3 per cent, similar to that of air trans- port. Today, all the Europeans together own more than 180 million cars. Europe For transport to fulfil its function as ing progress that has been achieved in has a dense road network nearly 4 mil- a driving force of economic growth, it reducing emissions and fuel consump- lion kilometres in length. Some 50,000 needs an appropriate infrastructure. tion is not wasted through traffic jams kilometres of motorways link the centres Having the right infrastructure will also and the stop-and-go traffic flows caused of the EU countries. The network of ensure that emissions from traffic are by bottlenecks. Germany needs to lead electrified railways in Europe is more minimised, and that the vast engineer- an infrastructure policy "offensive" to 80 Verband der Automobilindustrie TRANSPORT
create the requisite infrastructure 4 million freight units for the railways. million vehicle kilometres travelled on capacities. This means that, in terms of long- autobahns. The risk of accident is much distance haulage, the performance of higher on the other types of road. The Autobahns – Germany’s the major roads is three times that of number of fatalities on German transport arteries rail. The result is the same if we autobahns in relation to the actual num- The German autobahns and trunk compare the freight volumes transport- ber of vehicle kilometres has fallen by roads play an especially important role ed by road and rail with the economic 86 per cent since 1970. On an interna- in transport – and increasingly so – value of their respective infrastructures, tional comparison basis, Germany’s given the country’s central location in that is, their net (current) fixed assets. autobahns have one of the lowest Europe. The German government’s 2003 This shows that 5.3 freight units are record of fatalities, far better even than Road Construction Report spells out transported for every euro invested in that in countries such as Austria and their importance for transport, stating the autobahns and trunk roads, while France, where a general speed limit that over half of the total distances trav- the railways transport no more than exists. elled by motor vehicles are travelled on 1.7 freight units per euro invested. The these roads (52 per cent). If we look at fact that a given number of freight units Congestion on the increase freight volumes in tonne kilometres can be transported over long distances Although the major roads are by far rather than the number of vehicle kilo- much more efficiently by road than by the most economic transport infrastruc- metres, the importance of autobahns rail needs to be taken into consideration ture, investment in them has for years and trunk roads is even more evident, in the issue of infrastructure investment, lagged behind in relation to the rising as they can be used by commercial especially at a time when public money number of kilometres travelled on them. vehicles with extremely high load is scarce. Despite greater efforts following reunifi- capacity. These roads account for some cation, investment has not kept pace. 72 per cent of the total volume of The core of Germany’s major road While the number of vehicle kilometres freight transported. They also account network is formed by the autobahns. travelled on major roads in Germany for 56 per cent of all passenger kilome- Their efficiency per kilometre of road between 1992 and 2003 rose by 9.2 per tres. and per euro is even higher than that cent, investment during the same period of the overall major road network, as remained more or less constant, between Proof that not only do Germany's traffic performance is more concentrat- 4.63 billion euros (1992) and 4.56 billion autobahns and trunk roads meet many ed there. Although the autobahns make euros (2003). transport needs but are also extremely up no more than 5 per cent of the total efficient in doing so can be seen if we length of the major road network, they The result of this chronic under- compare demand for transport to what account for more than one-third of the funding is increased congestion on the is potentially in supply, that is, length total vehicle kilometres (34 per cent) existing autobahn network, which has or fixed assets. Despite the high number travelled by motor vehicles. led in turn to ever greater traffic density of kilometres travelled on them, the on these roads. While the average daily German autobahns and trunk roads Autobahns are the safest traffic density in 1990 was 41,800 vehi- make up only 23 per cent of the total roads cles a day, this had risen by 17 per cent, road network outside towns. On The autobahns are also the safest to 48,900 vehicles a day by 2002. And average, 12.3 million units of freight are roads in Germany, and even rank among the figures are much higher than this transported over each kilometre of these the safest in the world. 0.12 accidents average on numerous sections, some of roads every year, compared with only with casualties are recorded for every which carry as many as 100,000 vehicles Annual Report 2004 81
a day (for example, Cologne autobahn in perfect condition, that is, more than anticipates a 34 per cent rise in distances ring road). 20 per cent are perceptibly uneven, travelled. have visible tracks worn in them, with One quarter of the German autobahn the risk of aquaplaning in wet condi- Of course, we have to take future network represents a bottleneck. Accord- tions, and bad to insufficient grip in improvement work on the German ing to a study by the University of some places. They thus represent a autobahns into account. However, the Cologne, 209 kilometres of autobahn are safety hazard. extra capacity provided for in the Feder- so congested that massive traffic jams al Transport Plan is far below what is occur daily. The bottleneck study conducted by needed to offset the future rise in traffic the University of Cologne also looks ahead. volumes, as the ADAC pointed out in Germany’s autobahns were long It forecasts that – even with a relatively a study on the "long-term forecasts for considered as the best in the world. moderate rise in the distances travelled transport quality on selected German Even today, many countries view by road freight vehicles from 19 to 22 per autobahns" in 2003. This compared the Germany’s autobahn coverage as exem- cent, and in the distances travelled by number of vehicle kilometres in 2020, plary. However, many stretches of auto- road passenger vehicles by 20 to 26 per as calculated on the basis of the fore- bahn are now outdated and the quality cent – the percentage of heavily congest- casts in the Federal Transport Plan, of the autobahns as a whole leaves ed roads will double, if not triple, by with the autobahn network as it will much to be desired. Less than 80 per 2015. The new Federal Transport Plan for stand in 2020. This included the cent of the autobahns are currently 2003 that was adopted last year even improvement measures that will take
Development of fatality rates on motorways in western Europe and the USA
Fatalities per billion vehicle kilometres
France -87%
United Kingdom -90%
1 Belgium -82%
Austria -58% 1970 Switzerland -67% 2002 2 USA -81%
3 Italy -59%
Germany* -86% 0 5 10 15 20 25 30 35 40 45
1 2002/1973, 2 2001/1970, 3 1997/1970, *western Germany (1970) IRTAD 82 Verband der Automobilindustrie TRANSPORT
place under the 2003 Federal Transport congested, that is, it will carry over 3,300 kilometres would have to be Plan up to 2015. 15,000 vehicles per lane of traffic per expanded to six lanes or more, and day (congestion), or over 20,000 2,400 kilometres of new road built in the The ADAC forecasts that, despite vehicles a day (severe congestion). The next 15 years to fill gaps in the network these modernisation measures, over 44 capacity expansion currently planned and give new regions access to per cent of the autobahn network will thus falls far short of needs. autobahns. be congested, that is, will be the scene of traffic jams, by 2020. Around one- On the basis of these calculations, High cost of traffic jams quarter of this percentage (10 per cent the ADAC drafted the ideal autobahn A programme of this size for mod- of the whole network) will be severely network for 2020. According to this, ernising the autobahn network might appear ambitious at first glance. Howev- er, the investment it requires is worth- German autobahn network 2020 – ADAC demands while if we bear in mind that it will avert the risk of daily traffic jams on half of the autobahn network. It would also save the economic costs of the traffic jams, which surpass the cost of invest- ment many times over.
If we include stop-and-go traffic in towns, the cost of traffic jams already amounts to 100 billion euros a year, according to a calculation by BMW AG. One in two drivers gets stuck in traffic jams at least once a week. At holiday periods, despite staggered holidays for the different länder, the cumulative length of traffic jams on peak days can add up to 1,000 kilometres. On average, each and every driver spends 65 hours a year in traffic jams. This is equivalent to The ADAC calls for: more than one and a half working A "minimum requirement" weeks. Indispensable new stretches Indispensable The cost of traffic jams expressed in expansion of the autobahns from 4 to 6 lanes monetary terms corresponds to the and from 6 to 8 lanes amount of resources that are wasted, Other requirements from ADAC perspective New priority stretches that is, lost time for work and leisure, Expansion due to signs of overloading in 2020 extra fuel consumption and avoidable damage to the environment. The time ADAC wasted in traffic jams would be best Annual Report 2004 83
in the medium to long term, all the more Minimise the use of natural spaces The Cost of Traffic Jams so in the year of EU enlargement. and landscapes, and non-renewable resources Every day, traffic jams are responsible A framework for this has existed for: since the mid-1970s, in the shape of the Reduce emissions of noise, harmful Federal Transport Plan. The 2003 Federal substances and greenhouse gases Overall costs of 250 million euros Transport Plan enshrines projected (especially CO2) development up to 2015. Losses of 30 million litres of fuel, Foster European integration resulting in additional emissions Coming 11 years after the last Plan, in 1992, the 2003 Federal Transport Plan, Prevent a situation in which political Millions of hours of lost leisure adopted by the German Cabinet on July conditions bias competition 2, 2003, is somewhat late, as it should originally have been adopted during the However, the task of developing the last parliamentary term. The 2003 Federal infrastructure as it stands in the Federal used for other purposes, whether work Transport Plan is therefore to be Transport Plan is politically biased. The or leisure. Fuel consumption per kilome- welcomed as it puts secure long-term conditions for funding merit critical tre is also higher in traffic jams than in planning back on the agenda of examination on this score. It would be free-flowing traffic. It is estimated that infrastructure policy. economic common sense to implement some 12 billion litres of fuel – around 18 projects whose overall economic benefit per cent of the total fuel consumption The automotive industry fully is proven (benefit/cost ratio > 1). This is by road vehicles – is wasted every year supports the key objectives of the 2003 not the case in the Federal Transport in Germany in traffic jams. The environ- Federal Transport Plan, which are to: Plan. Instead, the cut-off point for imple- mental benefits of reducing this waste menting projects is determined by the should not be underestimated. There is Uphold sustainable and environmen- available funding. Instead of having an plenty of potential for reducing the over- tally compatible mobility infrastructure policy based on efficiency, all social costs: without traffic jams and we have an infrastructure policy based stop-and-go traffic queues, we could Strengthen Germany’s attractiveness on the amount of cash available. On the save up to 18 per cent of the CO2 emis- for investors list of the projects with the best ratings, sions produced by road traffic – proof projects are selected for priority imple- that heavy investment in the infrastruc- Secure jobs mentation from the top of the list down- ture has to be a permanent part of wards until the cash runs out. These national climate policy. Foster sustainable urban and green- projects are bundled together in the space development "priority need" category, and under the 2003 Federal Transport legislation on developing rail and major Plan – the German Create fair and comparable competi- roads, their implementation is unrestrict- government’s long-term tive conditions for all modes of trans- ed. It is on these projects that the "sev- plan for building up the port eral-year plans", provided for in § 5 of the transport infrastructure Law on Autobahn and Trunk Road Germany needs a clear view of how Improve transport safety for transport Expansion and § 5 of the Federal its transport infrastructure is to develop users and society in general Railways Improvements Act, are based. 84 Verband der Automobilindustrie TRANSPORT
Less efficient projects – though just as based on a hypothetical fait accompli, New assessment beneficial in terms of the overall econo- in which the conditions of taxation, methodology behind the my – are categorised as "additional legislation and investment which would Federal Transport Plan is a need", only to be implemented in excep- be needed to change the modal split step backwards tional circumstances. are assumed to already exist. At the According to the political objectives centre of this wishful thinking is the laid down in the coalition agreements In the coalition agreements of Octo- assumption that it will be possible to for the 15th parliamentary term, the ber 16, 2002, for the 15th parliamentary double rail freight to 148 billion tonne assessment methodology used for the term, the coalition parties laid down kilometres by 2015 compared with the Federal Transport Plan was geared to further political objectives which stand base year of 1997. The Plan never- "sustainable mobility". The cost-benefit in the way of a fair choice of projects for theless assumes that long-distance analysis part of the assessment was all modes of transport. The conditions road freight will increase by 58 per improved by adding environmental are: cent to 374 billion kilometres during aspects (for example, CO2 emissions the period covered by the Plan. The and noise outside urban areas). In earli- Investments have to be part and par- forecasts further assume that passenger er plans, exhaust emissions and noise cel of a comprehensive transport rail traffic – especially long-distance – were only considered within urban concept will succeed in growing twice as fast areas. As this will foster more accurate as private motor traffic, by 32 per cent recording of the resources used by traf- As much of the growth in road and compared with 16 per cent. However, fic, this step is to be welcomed. On the air traffic as possible is to be shifted we need to look at the starting point for other hand, VDA takes a critical view of to the railways and waterways these calculations, in which cars have the fact that two other assessment mod- an 80 per cent share, with 749.7 billion ules – an environmental risk assessment Investments in roads and railway are passenger kilometres, and railways and a regional significance analysis – to be aligned in stages a mere 8 per cent, with 73.9 billion pas- have been introduced and given equal senger kilometres. status to the cost-benefit analysis. The The results of cost-benefit analyses, regional significance analysis assesses environmental risk assessments, As calculations of the economic the projects in relation to their suitability regional significance analyses and benefits of the listed investment projects for shifting transport from roads to the financial feasibility are to be assessed are based on transport forecasts, over- railways and inland waterways. The in the light of sustainable mobility estimating the future performance of environmental risk assessment is a sep- the railways means that rail infrastruc- arate qualitative assessment in which These requirements changed the ture projects appear more beneficial the environmental risk of a project is whole thrust of the Federal Transport than they actually are. This also implicit- divided into five categories. Plan, which was originally geared to ly means that road infrastructure proj- efficiency, and transformed it into a ects appear less beneficial than they Adding a regional significance tool for moving traffic away from roads. actually are. Seven years after the analysis and an environmental risk The forecasts on which the 2003 start of the 18-year forecast period of assessment to the evaluation method Federal Transport Plan is based do not 1997-2015, we are already seeing that represent a move away from a cost- even take into account the actual the role of the railways has been over- benefit analysis based solely on the demand for transport that is coming estimated, and that of the roads under- criterion of efficiency. It opens the door from the market; instead, the Plan is estimated. to subjectivity in judging and rating Annual Report 2004 85
projects in terms of importance and billion euros up to 2015 to fund the Federal Transport Plan, more funding urgency. 2003 Federal Transport Plan. Of this: has been provided for conserving what already exists than for developing Commissioned by VDA, the Universi- 119.9 billion euros are needed for capacity. The German transport network ty of Cologne took a closer look at this autobahns and trunk roads is undeniably in poor condition in planning method and drew a highly crit- places, and the more worn roads are, ical conclusion. Its principal objections 80.2 billion euros are needed for the the more it costs to repair and maintain are: railways them. There can be no question of cut- ting maintenance costs. However, given Combining a cost-benefit analysis 11.7 billion euros are needed for the this known need, more efforts should with a regional significance analysis inland waterways have been made earlier to seek alterna- gives rise to a utility analysis concept tive funding methods, which was the in which points are attributed to proj- This does not mean that these actual objective of the government com- ects with specific objectives on a sub- needs will be met, however. Up to mission. Since development and main- jective basis. However, utility analyses 2015, only those projects that can be tenance are not two separate things, but have major shortcomings compared funded under a funding framework go hand in hand, past failure to invest is with cost-benefit analyses, precisely which is far too narrow will actually be now catching up with us. As a result, because they contain subjective implemented. This framework was laid rising volumes of traffic are having to be judgements on the basis of which all down by the German government when spread across a road infrastructure kinds of conclusions can be drawn. it adopted the 2001-2003 budgets and which has scarcely grown, leading to the medium-term financial plan for the increased traffic density in every lane Undertaking a regional significance 2003-2006 transport budgets. The result and accelerated wear and tear. analysis and an environmental risk is extremely low funding for the Federal analysis together means that effects Transport Plan of just 150 billion euros Only 66.2 billion euros of the budget that are already contained in the cost- up to 2015 – 62 billion euros, or 30 per are available for expanding road capaci- benefit study (such as atmospheric cent, short of actual needs of 212 billion ty. Yet this cash is not even earmarked
pollution, CO2 emissions, noise) are euros. This fact alone is proof that, even for new projects. A part of it is reserved considered twice, thus leading to now, the 2003 Federal Transport Plan for "non-negotiable needs", that is, proj- inconsistent results. has to be viewed as underfunded. ects with political priority and projects that were already planned under the In their conclusions, the Cologne Maintenance accounts for 1992 Federal Transport Plan and which transport scientists recommend a a major percentage of were not implemented on schedule. As return to a simple cost-benefit analy- investment these projects were efficiency assessed sis in the interests of clarity and The investment budget of 150 billion before the last Federal Transport Plan, transparency for policy-makers. euros up to 2015 also has to cover they are not being reassessed for the maintenance of the existing road current one. It would have been worth- Cost of modernising the network. In the 2003 Federal Transport while doing so, however, as numerous major road network – 212 Plan, 82.7 billion euros – more than half rail infrastructure projects, in particular, billion euros of the total budget (56 per cent) – are fall far short of the success that was The assessment procedure revealed earmarked for maintenance projects. In expected of them under the 1992 Plan. a total investment need of some 211.7 other words, for the first time in any It is precisely cost-intensive high-speed 86 Verband der Automobilindustrie TRANSPORT
rail traffic which has proven less stretches of autobahn, worth 2.2 bil- In addition to this, the railways will economically beneficial than anticipated, lion euros receive further funding for investment as only a modest 38 per cent of the in local and regional rail transport under capacity of the high-speed trains is Together with the non-negotiable the Regionalisation Law and the Local used despite their enormous cost. It is projects, the new projects constitute the Authority Transport Financing Law. By not surprising that the railways (passen- "priority needs" that are sure to be 2015, this funding will amount to some ger and goods traffic together) cover implemented. However, the new projects 14 billion euros. Added to the 63.9 bil- only 55 per cent of their costs, accord- by no means encompass all the projects lion euros under the Federal Transport ing to a study by Prognos: this means that were found to be worthwhile in the Plan, the railways thus have more than that 45 per cent of the costs are paid by cost-benefit analysis prior to the Federal 78 billion euros available for investment, the taxpayer. In contrast, traffic on the Transport Plan. As the worthwhile con- that is, the same amount as the planned autobahns more than pays for itself, and struction projects would cost far more investment in the road infrastructure by a long way. than the allocated budget, projects have (77.5 billion euros). By providing equal to be selected. The best-rated projects investment for both modes of transport, Autobahn traffic (passenger and from the new list are therefore selected the German government is enacting freight) currently covers 268 per cent of according to the budget constraints. All the system of handicaps that was the costs it incurs, that is, the state pock- the other projects are assigned to the enshrined, for ideological reasons, in the ets 2.7 times more money from tax on "additional need" category and have vir- coalition agreements of October 16, motor traffic than it spends on the auto- tually no chance of being implemented. 2002, for the 15th parliamentary term. bahns. In any case, the amount of funding left over in the 2003 Federal Transport Plan This distribution of investment does The rest of the budget is available for new projects is so small that only not reflect actual transport needs as for so-called "new" projects. Some of road projects whose benefit/cost ratio is expressed by consumers and citizens these are in fact investment projects over 5 have been assigned to the cate- through their free choice of transport on that were adopted during the last parlia- gory of projects for implementation. the market. Rather, it corresponds to the mentary term: government’s idea that it can shift The available budget for maintaining transport from the roads and air to the The 1999-2002 investment and developing the transport infrastruc- railways by means of investment. As programme (IP), worth 6.6 billion ture up to 2015 is not only insufficient but a look at the market share of the differ- euros also unfairly distributed among the dif- ent forms of transport – not only in ferent modes of transport. The 148.9 billion Germany but also in other industrial The 2001-2003 Forward Investment euros are to be distributed as follows: countries – consistently proves, only 16 Programme (ZIP), worth 2.3 billion per cent of demand for freight transport euros 77.5 billion euros are to go towards is addressed to the railways, while 72 per the autobahns and trunk roads cent is addressed to the roads. The rail- The 2003-2007 Anti-Congestion Pro- ways post market share of less than gramme (ASP), worth 2.1 billion euros 63.9 billion euros are to go towards 9 per cent for passenger transport, national railways while roads post nearly 87 per cent. This The Build Now Programme, aimed at trend is irreversible – it will not change accelerating the urgently needed 7.5 billion euros are to go towards the in the future. Even the German govern- expansion of severely congested inland waterways ment, whose integrated transport policy Annual Report 2004 87
is aimed at shifting transport from the German autobahns under the Federal to the deficit in funding for expansion roads to the railways by weighting infra- Transport Plan that was adopted in May and construction is the deficit for structure policy, assumes in its transport 2003 falls far short of needs – at a time maintenance. The existing shortfall of forecasts for the Federal Transport Plan when the state is already short of 2.5 billion euros a year is thus set to that roads will have a 70 per cent share money in all domains. Funding adds up continue. Pro Mobilität’s fears that fur- of the market by 2015 even should to 89.2 billion euros (including a contin- ther congestion on the roads is pre- the dearly-bought shift in transport gency reserve). 22.8 billion euros of this programmed under the new Transport succeed, and that the railways will com- are earmarked for new projects, which Plan will turn out to be justified if there mand at the most 17 per cent of the breaks down into some 1.5 billion euros are no changes to expenditure and market. According to the government’s a year for the planning period ending investment policy. calculations, the volume of freight trans- 2015. Thus the 2003 transport budget ported by road will grow by 126.6 billion allocation for the major road network It is therefore all the more important tonne kilometres between now and brings infrastructure investment to some that the toll revenues which will start 2015. The volume of freight transported 4.5 billion euros a year. However, it to come in from 2005 should not be by rail will grow by only 36.4 billion would take at least 7 billion euros to used to replace the general budget tonne kilometres. The Pro Mobilität develop the autobahn network accord- funding for road building, but should pressure group for the road transport ing to the precept of "sustainability". supplement it. This would allow the infrastructure rightly points out that, major roads to be modernised in line compared with the rise in demand, with needs. Unfortunately, the German expanding rail capacity costs almost government has decided to cut the twice as much as expanding road investment expenditure on roads fund- capacity. ed out of the budget by the same amount as the projected toll revenues. The ambition of the German govern- Moreover, the toll revenues will not ment to shift the thrust of transport is all be ploughed back into the roads, therefore extremely costly for the The automotive industry therefore even though the roads alone generate taxpayer. Its "equality between modes fully agrees with its partners in the them. Nearly one half will be used of transport" in reality means crass dis- Pro Mobilität pressure group for other purposes, which runs contrary crimination against road transport. The (www.promobilitaet.de) consisting to the toll concept – that is, they will fairest and most economically meaning- of the road freight industry, the automo- be used to cross-subsidise the rail- ful thing to do would be to follow the bile clubs and the construction industry, ways in contradiction of market market and make investment available that the shortfall in funding for expan- demands. in proportion to the capacity that is met sion and construction measures on the by the different modes of transport. road network – the number one trans- Investment provision in port infrastructure in Germany – for the the Federal Transport Plan Funding for autobahns and period of the Federal Transport Plan already slashed trunk roads is out of line 2001-2015, amounts to at least 17.5 bil- The volume of investment provided with needs lion euros. The Federal Transport Plan for in the Federal Transport Plan is Since infrastructure funding has even testifies to unfundable needs of already insufficient to cover the actual been allocated contrary to market 30.7 billion euros (the "additional need" needs of the transport infrastructure. It demand, the budget available for the for autobahns and trunk roads). Added is all the more shocking that, in March 88 Verband der Automobilindustrie TRANSPORT
2004, just a few months after adopting grown. Let us also bear in mind that the and consortium are currently negotiat- the Federal Transport Plan, the German German government introduced ing. government once again slashed the environmental tax back in 1999 with the already insufficient transport funding in aim of funding the pension system. The Despite this, the German its medium-term financial plan for 2004- global budget reduction is proof that government is insisting on cutting 2008. For the period 2004-2007, planned this plan has failed. Now, drivers are investment. The repercussions of this investment in the major roads was being asked to put their hands in their become plain if we remember that between 4.8 billion euros and 5.1 billion pockets twice over to fund pensions. investment in Germany’s major roads is euros a year; under the current budget With the implementation of all five steadily sinking below the level of the plan of March 2004, this has been cut to stages of environmental tax, they are year 2000 – when investment totalled between 3.9 billion euros and 4.1 billion already paying an annual 8 billion euros 4.22 billion euros, marking the lowest euros a year, a cut of all of 20 per cent. a year for pensions, and now investment point since 1993. With projected invest- This puts investment at its lowest level in road-building is being cut into the ment at these levels, there can be no since Germany’s reunification. bargain. question of launching new building projects for the major roads. Even on- The government justifies these Under the Koch/Steinbrück concept, going construction projects and necessary cuts with three arguments: first of all, subsidies are to be reduced by the maintenance work are having to be a "global budget reduction" is required same proportion in all areas of the gov- spread out over time. According to the to fund pensions; secondly, the disman- ernment budget. The German govern- Pro Mobilität transport infrastructure tlement of subsidies in line with the ment is using this as a welcome pretext pressure group, "the German Koch/Steinbrück position paper makes for cutting investment in roads – which, government is turning away from trans- spending cuts necessary, and thirdly, incidentally, has a high incidence on port infrastructure policy and planning a since toll revenues will not start coming employment – while other areas are transport collapse". The Special Confer- in until after the end of 2004, this short- virtually unaffected. However, invest- ence of German Transport Ministers fall has to be made up. ment is anything but a subsidy, as the made its position clear during its meet- Kiel Institute for Global Economy has ing on March 30. This stated that the All three arguments are absolutely made clear. Even the public objection by planned cuts were unacceptable and invalid. The "global budget reduction" – minister presidents Roland Koch and would do long-term damage to that is, cuts across the entire budget – Peer Steinbrück that their concept Germany’s economic status and thus to is necessary because the Social Minister should not be misused as a pretext to growth and employment. Ulla Schmidt failed to fill the gap in the cut investment has not changed the pension system. Once again, social con- government’s position. VDA and the Confederation of sumerism has been given preference German Industry have drawn attention to over investment in the future. Under the The government’s argument that the fact that, at a time of EU enlargement, original plans by the Transport Ministry, investment cuts are necessary to Germany is sending out the wrong sig- 244 billion euros were to taken out of offset the toll revenues that will not nals regarding transport policy. Transport the transport budget every year from start to come in until after the end of policymakers are asked to put an end to 2005 for this purpose. The new invest- 2004 does not hold water either. Much these suicidal investment cuts and to ment plans are for double this amount – of this shortfall will be made up by develop and modernise the major roads 488 billion euros a year – as the finan- the fines and damages paid by the in line with the challenges of an enlarged cial shortfall in the pension system has toll consortium which the government Europe. Annual Report 2004 89
Road Traffic: Cash Cow and Railways drip-fed by Goldmine for Financing Policy mineral oil taxpayers One principal reason why the gov- ernment is building up a budget surplus from charges on motor traffic is to be Rising burden of taxation for around 30 per cent of the total tax able to use a major part of the cash to on automobiles on this fuel. It accounts for more than subsidise the railways. Even ten years If road building is underfunded, it is one-fifth of the total tax of 66 cents after the railway reforms, the railways not because road users do not pay a litre on low-sulphur fuel. With imple- are a long way off paying for them- enough charges. Quite the contrary: mentation of the final stage of the selves. Neither has much progress been with mineral oil tax, motor vehicle tax environmental tax, on January 1, 2003, made towards eliminating the need for and VAT on fuel, motor traffic provides revenues from this tax on petrol and subsidies. Although Deutsche Bahn AG far more cash than would be necessary diesel between 1999 and 2003 added likes to point out that taxpayers pay for an adequate infrastructure policy. up to 33 billion euros. 108 billion euros less since the reforms The government uses the surplus to were introduced, this is in comparison fund services other than transport or, These figures alone show that there with a fictive situation in which the within the transport sector, to subsidise can be no question of more rises in need for subsidies rapidly grows, as in rail transport which runs at a deficit. environmental tax without the risk of 1994 before the reforms. However, if serious consequences for the economy. we look at the taxpayers’ contribution to At 53 billion euros, taxation on road The steady encroachment on drivers’ the railways today with that in 1994, traffic adds up to three times the purchasing power is putting a psycho- we can see that it is more or less equal amount that the national, länder and logical brake on the purchase of new (20.6 billion euros in 2002) to the figure local governments spend on maintain- cars and on Germany’s economy, with in the year of the reform (19.0 billion ing and developing the roads, currently drivers attempting to offset the in- euros). Of these 20.6 billion euros, 17 billion euros a year. By tightening creased cost of running a vehicle by 6.2 billion flow into the railways’ assets the mineral oil screw yet further, the putting off buying a new one as long to pay off bad debt. 14.4 billion euros go government has virtually doubled its as possible. As a result, the average towards investment in the rail network, revenues from motor traffic compared age of automobiles on German roads subsidies and the regionalisation funds, with 1990. has risen from 6.8 years to 7.4 years to enable the länder, as the local public since 1997. transport provider, to finance local rail This has made driving disproportion- transport. This "regionalisation funding" ately expensive. While the cost of living But the main impact of the environ- of 6.8 billion euros (2003) alone is paid has risen by just under 30 per cent, the mental tax has been to put Germany at for out of mineral oil tax revenues, in cost of maintaining a car has soared by the top of the European rankings for accordance with the German Regionali- 45.6 per cent. This leap has been exac- taxation on fuel, lowering its attractive- sation Law of January 1, 1994. For this erbated by the implementation of all five ness for investors in comparison with cross-subsidy alone, each and every stages of the environmental tax. Some other countries. This disadvantage is driver pays 12 cents for every litre of 70 per cent of the price of fuel is tax. especially damaging to the international fuel bought at the petrol pump. Invest- Given a tax rate of 47 cents per litre of competitiveness of the Germany road ment in the rail network, too, is paid pri- diesel, environmental tax now accounts haulage industry. marily by the taxpayer. 90 Verband der Automobilindustrie TRANSPORT
Allocation of revenues from mineral oil tax on motor traffic
In billions of euros
Environmental tax1 Regionalisation funding 2 Other purposes3
2.3 5.1 7.5 9.9 11.9
3.84.0 4.5 8.2 6.1 6.4 6.6 6.9 5.7 6.8
24.7 24.7 24.2 22.7 23.1 22.8 21.6 20.3 19.4 18.1
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 1To fund pension consolidations 2 Financial aid for local public transport 3 including financing of road infrastructure VDA statistics
Besides the money which is trans- the shift in freight transport from the railway reforms are implemented. It is ferred from other sectors, the railways roads to the railways that the govern- no coincidence that even ten years are also subsidised through tax reduc- ment hoped to attain. On the contrary, after the adoption of the reforms, DB tions. For example, the railways only pay the share of the railways in freight AG still has a near monopoly. It has a for half of the power they use. In addi- transport has fallen from 17.3 per cent 94 per cent share of all rail freight, tion, only half the VAT rate is applied to to 15.9 per cent since the reforms of and a 99 per cent share of all rail pas- local passenger transport, and the coali- 1994. The railways are still unable to senger transport. The situation is tion government intends to extend this raise their share of the transport market. scarcely better in local public transport, preferential treatment to long-distance The strategy that transport policymakers where it commands some 90 per cent passenger travel as well. have pursued for years, of subsidising of the market. the railways with money from the roads Railway reforms need in an attempt to shift transport from one However, if things go as DB AG to be continued to the other, has evidently failed. plans, the stock market flotation of the Although from 1998 onwards, trans- company in 2006 will encompass the port policy has been aimed at making If there is no legal separation of DB group – that is, including DB Netz travel by road more and more expensive the railway networks and railway opera- AG. In order to guarantee investors suf- while rail transport has been subsidised tions, there is a danger of discrimination ficient, secure returns, it intends to free to the tune of over 178 billion euros out against potential competitors of DB AG, itself of the financial burden that the rail of tax revenues since the adoption of who could be refused access to the net- network represents by pushing the the railway reforms, we have not seen works, when subsequent stages of the costs onto the taxpayer. To do so, DB Annual Report 2004 91
AG is to receive a permanent, fixed sub- national railways is coming from the subsidies. For road construction and sidy from the budget of at least 2.5 billion European Union. The EU Parliament and development measures, the com- euros, as well as subsidies covering all the EU Council of Ministers recently mission recommended that the com- the costs of developing the network. issued a communication in which they panies be granted interest-free loans or These plans on the part of DB AG were agreed to a complete opening up of the government subsidies from the various made known in March 2004. European rail networks for freight, taxes on motor traffic. The road network including cabotage, from 2007 (Second would be maintained through tolls on There can be no question of this Railway Package). National railway poli- infrastructure use, the revenues from method of privatisation. It has strictly no cy has to be integrated into this Euro- which would be earmarked for that pur- bearing on a market economy. It is in pean context, as the railways will only pose and paid to the companies. The reality a guarantee of return on invest- be able to play a role in a fast-growing commission’s recommendations were ment while shifting the investment risk European transport system in the long thus in line with a market economy- to the taxpayer. It does not even elimi- term if they function seamlessly based transport policy, as they ensured nate the principal defect in the structure throughout Europe, across the bound- that the individual modes of transport of DB AG as it currently exists, that is, aries that still exist between the national financed their own infrastructure, thus that the networks and operations are in rail networks. providing a basis for fair and efficient the hands of a single organisation with intermodal competition. the risk of potential competitors being Pällmann recommenda- shut out. tions are a benchmark Prerequisites for By adopting the law introducing a use-related toll Another reason for not giving up road-use toll on heavy-goods vehicles The automotive industry welcomed demands that the rail networks be sepa- using the autobahns, the German gov- the principle behind the Pällmann Com- rated from operations is in relation to ernment is determined to gear road mission’s proposed reforms and is open European railway policy. We have to funding more closely to road use. The to the notion of a transition from tax- continue pushing for separation, and for recommendations of the transport based to toll-based funding. It views this a flotation of the transport arm of DB infrastructure commission which, in reform concept as a means of strength- AG only. It is this form of privatisation September 2000, submitted a viable ening Germany’s competitiveness as which is most likely to trigger market proposal for a gradual transition from centre of the automotive industry. This is forces in rail transport. Since the auto- tax-based funding to a "user-pays" toll why, when formulating its core demands motive industry is a major freight cus- system, form an economic benchmark to the German government for the 15th tomer of European railways, this is in its for judging the organisation of the toll. parliamentary terms, which were best interests. Set up by former transport minister submitted to the coalition parties during Franz Münterfering and named the the coalition negotiations, the industry One key step towards opening up Pällmann commission after its chairman, pushed hard for implementation of the the railway networks will be taken with this commission basically proposed proposal. However, two basic conditions the adoption of the 3rd Amendment to creating independent infrastructure have to be met: the General Railway Act in implementa- companies to operate Germany’s auto- tion of the 1st European Railway Pack- bahn and trunk roads, railways and Toll revenues have to be earmarked age. As with the liberalisation of road waterways. These private companies for investment in the roads on which transport in the 1980s and 1990s, the would finance themselves from revenues they are levied, and not used as main impetus for deregulation of the from user charges, with additional state cross-subsidies, 92 Verband der Automobilindustrie TRANSPORT