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The Monthly Newsletter from Brewdog #Punkagm2014 It’S Official, Our Equity for Punks #Punkagm2014 Has Been Confirmed for Saturday 21St June 2014!

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The Monthly Newsletter from Brewdog #Punkagm2014 It’S Official, Our Equity for Punks #Punkagm2014 Has Been Confirmed for Saturday 21St June 2014! april edition : 2014 the monthly newsletter from BrewDog #PunkAGM2014 It’s official, our Equity for Punks #PunkAGM2014 has been confirmed for Saturday 21st June 2014! In true Equity for Punks tradition, this exclusive event for our shareholders will be brimming with business talks from our founders James and Martin, live bands, great food, fantastic company and lots and LOTS of beer! All shareholders were emailed a link to RSVP, but if you missed the email or lost the link, visit our website for more details. t’s official – following the massive success of James and sun’s rays as a heat source, mashed Martin’s TV show BrewDogs, in on a moving train, went fishing Season 2 will be coming to a for lobsters and ate a bull’s testicle screenI near you very soon! Well, (would not recommend.) Expect that is if you live in the USA. But more of this sort of thing when never fear, international craft beer Season 2 airs later this year. fans, for we have a few tricks up our hop-stained sleeves this year, Season 2 will consist of 10 (yes HELLO, MY NAME IS VLADIMIR. I AM A BEER FOR UBER HETERO MEN WHO RIDE HORSES WHILE TOPLESS which will hopefully mean you 10!) epic episodes as we hop our guys can see more of the BrewDogs way across America on a mission to AND CARRYING KNIVES. I AM A BEER TO MARK THE 2014 WINTER OLYMPICS. BUT I AM NOT FOR GAYS. LOVE action than last year. share our passion for amazing craft Tweet us beer with as many people as we can. WRESTLING BURLY MEN ON THE JUDO MAT OR FISHING IN YOUR SPEEDOS? THEN THIS IS THE BEER FOR YOU! Season 1 was an epic adventure @BrewDog across America, working with some We can’t reveal which breweries with the breweries of the most awesome breweries we’re working with yet (we are you want to see us In February 2014, we launched We will be donating 50% of the This beer was a double IPA out there, and Season 2 will be no sworn to secrecy. There was an oath visit! Hello My Name is Vladimir, the profits from this beer, which sold brewed with Limonnik berries. different. We brewed beer using the and everything) but we’re super world’s first protest beer. The out in a matter of days, to charitable We heard they’re great for psyched for the next adventure. sick, twisted legislation brought organisations that support improving sexual performance, about in Russia that prevents like-minded individuals wishing to so we sent a case to the people from living their true lives express themselves freely without Kremlin as we suspect there is something we didn’t want to just prejudice. The charities we have is someone there who would sit back and not have an opinion selected were nominated by our appreciate a little helping on. Our core beliefs are freedom of facebook and twitter followers and hand. We didn’t hear expression, freedom of speech and are as follows: anything back, but we’ll a dogged (no pun intended) passion 2 Hop Propaganda – April edition : 2014 AMNESTY INTERNATIONAL go ahead and assume it for doing what we love. brightened someone’s day. STONEWALL ALL OUT GALOP 3 Education, education, Dan: Quality Control Jen: Bars Sensory analysis is a really important Here in the bars, it’s all about breaking down misconceptions process within BrewDog and is what and finding the perfect beer for the person standing in front we base many of our decisions on. We of you, whether they’re a hop geek, or just stepped in off the train ourselves within production to street slightly bewildered. That’s where the knowledge comes detect as many off flavours as possible, in. The more we know about the beer styles, ingredients but being officially examined on the and processes, the more possible and exciting it is to play subject added a bit of competitiveness out a process of elimination and direction when finding the to our taste panels and overall has right beer. A beery game of Guess Who, if you will. For the definitely improved them.Food................... and team, ................................................................................every one of them is utterly fanatical We love beer. That’s perhaps a ..............................beer matching was something .......................about beer. We always find it fascinating to find out and rather obvious understatement, I’d encountered but had never really share new things about it, geeking out amongst ourselves but we really do, and we want thought about until I began to study for and customers too. It’s also about not being exclusive or everyone to discover how great the Certified Cicerone exam. By actively patronising. It’s about opening up this little craft beer world using the principles many people use we love so much to those who are just getting to know it, beer can be. Central to our as a basis, not only has it changed the and those who were just looking for a pint of branded lager. plan is education; at the way I cook and eat, it’s really improved An encyclopedic knowledge and a heap of passion gives us moment there is nothing to my palate as it encourages you to the tools we need to pitch it to exactly the right level and stop any brewer from labelling actively dissect what you are drinking. get them just as excited about it as we are. their product “craft beer” and we think a great way to combat this is to help everyone learn Bowman: Brewing more about how beer is brewed, I thought I knew my styles well, but during my stored and served. time studying for the Cicerone exam I realised that I had only really brushed the surface. There is so much history and legacy in all of s part of our efforts to improve our these beer styles that I definitely took for s part of our continuing mission knowledge, the whole BrewDog team is granted. ................................................Our beers are all very to help people encouraged to take part in the Cicerone ..........................progressive (as opposed to traditional) A A in terms of interpretations of styles, but like understand and appreciate Certification Program. This is the most widely known anything, the more background knowledge Tony: Operations Zarah: People beer, we will be making the and best-respected beer sommelier qualification in you can have on any subject will have a huge next UK Certified Cicerone There are huge advantages Certified Cicerone has armed the world. You may recall that back in Spring 2013, influence on what you can bring to the table in ......................................................... exams open to the public, to understanding how handling affects me with an incredibly rounded a team of daring BrewDogs took part in the first ever terms of recipe development and fine tuning. beginning with Equity beer; it means we are able to better understanding of all aspects of beer UK Certified Cicerone exams. Since then, even more Punks. If you invested in Looking at all the myriad of American, advise our customers on when the – from the ingredients through to Equity for Punks I, II or BrewDogs have studied for and passed the exam. German, British and Belgian styles in great beer is at its best, and work with the brewing process, transportation III, you will have received We now have 22 Certified Cicerones, who work in all detail has really reinforced the flexibility warehouses to ensure effective stock and storage, right down to the finer an email in the past couple areas of the company - we’re becoming something of and diversity of what we can achieve with rotation and storage, to ensure beer details of ensuring that we’re of weeks about registering a craft beer Jedi Order. A Certified Cicerone has been malt, water, hops and yeast. Digging into the freshness for all. In terms of our always serving up the .............perfect your interest. We also hope tested on all aspects of beer; production, handling, specifics of these styles has broadened my own bars, it also means that we can ............................glass of beer. Beer quality, perspective in terms of what we are looking troubleshoot issues and problems craftsmanship and flavour are the in future to make the exam storage and serving, and understanding of flavours, to achieve with our beer. Colour, carbonation, in-house, which can save the cost crux of everything we do. Certified available to anyone, but both good and bad. We’ve caught up with some of bitterness, mouthfeel, ABV, flavour, aroma and and inconvenience of calling out an Cicerone has helped to guarantee bear in mind it’s no mean them, to see how expanding their beer knowledge clarity all create a magical synergy which is engineer, and allow us to get back to that, as we grow, I work with all our feat; you’ll have to get the across the board helps in their day-to-day work. both captivating and endless. serving great beer! teams to keep it that way. books out and study hard! Any questions? 4 Hop Propaganda – April edition : 2014 www.brewdog.com 5 It’s full steam ahead Sãu Paulo Coming for BrewDog bars in 2014, and we’ve already soon... opened 4 new bars in the past 3 months! BrewDog BottleDog Shepherd’s Bush opened its We have a site secured for BottleDog, doors earlier this year, located on Gray’s Inn Road, Kings Cross, London. Our first ever bottle and since then we have shop will launch in late April, selling launched São Paulo, Tokyo amazing craft beer from around the and Sheffield.Check out world, home brewing equipment, glassware and anything else you our three newest craft need for amazing beer to take away.
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