Consumer Wellbeing the Wellbeing of Our Consumers – Physical, Mental and Social – Is at the Heart of Our Vision to Delight Millions of Consumers Every Day
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2021 FACT SHEET CONSUMER WELLBEING THE WELLBEING OF OUR CONSUMERS – PHYSICAL, MENTAL AND SOCIAL – IS AT THE HEART OF OUR VISION TO DELIGHT MILLIONS OF CONSUMERS EVERY DAY. OUR 2025 AMBITION We aim to reduce our total non-alcoholic beverages portfolio sugar grams per 100ml by 35 per cent in Indonesia, and by 20 per cent in Australia and New Zealand, by 2025 (vs 2015) and have wellbeing initiatives underway in all markets1. We will continue to lead across our markets on responsible consumption, for alcohol and non-alcohol, particularly in vulnerable communities. OUR COMMITMENT AND APPROACH We are open and responsive to changing consumer tastes and preferences and aligned with global health guidelines, including World Health Organisation guidelines on the 48 35% recommended daily intake of added sugar. REFORMULATED PRODUCTS SUGAR REDUCTION GOAL FOR Our wellbeing initiatives, which include quality standards, are in Australia, Indonesia INDONESIA FOR 2025 guided by regulatory requirements and relevant company policies. and New Zealand since versus 2015 These include the Coca-Cola Amatil Group Human Rights Policy 2015 with lower sugar and Alcohol Advertising and Marketing Standards, which confirm formulations our commitment to the wellbeing of our consumers. We also adhere to The Coca-Cola Company’s Responsible Marketing Policy, Global School Beverage Guidelines and local industry voluntary commitments such as the Alcohol Beverages Advertising Code and DrinkWise Australia’s voluntary labelling guidelines, the Responsible Children’s Marketing Initiative in Australia, and New Portfolio sugar reduction % reduction in total portfolio-wide weighted volume average Zealand’s Healthy Kids Pledge and the Children and Young People’s sugar content measured in grams per 100ml since 2015 Advertising Code. Quality performance is monitored via regular internal and external audits, as well as audits conducted by The Coca-Cola Company, to ensure we meet stringent quality, -11.2 Australia safety and environmental requirements. -20.0 2025 Target We continue to market responsibly and do not direct media -9.3 New Zealand marketing activity from any source to children under the age of -20.0 2025 Target 12 in Indonesia, Papua New Guinea, Fiji and Samoa. In New Zealand the Children and Young People’s Advertising Code requires that -17.2 Indonesia advertising for our products must not target children (below the -35.0 2025 Target age of 14) or be placed in any media where children are likely to be a significant proportion of the expected average audience. -35-30 -25-20 -15-10 -5 0 In Australia no advertising is directed to children and young people under the age of 15. 1 Sugar measurement is portfolio-wide weighted volume average total sugar content grams per 100ml. Baseline is MAT 31 December 2015. PUBLISHED MAY 2021. ALL PERFORMANCE DATA IS AS AT THE END OF 2020 CALENDAR YEAR, UNLESS OTHERWISE STATED. Australian reformulations since 2015 CONSUMER WELLBEING (CONTINUED) % decrease in sugar content (g/100ml) Deep SpringDeep Spring Lemon Lemon Lime CitrusLime Citrus 72.272.2 Coca-ColaCoca-Cola with Stevia with Stevia 24.224.2 Deep SpringDeep Spring Orang Orange & Passionfruite & Passionfruit 68.568.5 Fanta FantaGrape Grape 23.423.4 Consumer Wellbeing Lift HardLift HitHardting Hit Lemon/Liting Lemon/Lift Lemonft Lemon 61.8 61.8 Fuze AppleFuze Apple& Lemongrass & Lemongrass 21.9 21.9 By the end of 2020, we had made good progress Fanta FantaOrang Orange e 59.859.8 Fuze BlackFuze BlackTea Lemon Tea Lemon 21.9 21.9 towards our sugar reduction goals for our non- Fuze BlackFuze BlackTea Pe Taceah Peach 21.9 21.9 SpriteSprite 51.5 51.5 alcoholic beverage portfolio. In Indonesia we have Fuze GreenFuze Green Tea Pe Taceah Peach 21.9 21.9 Fanta FantaRaspberr Raspberry Fountainy Fountain 39.239.2 reformulated 12 products since 2015, and reduced Fuze GreenFuze Green Tea with Tea Mang with oMango 21.9 21.9 Keri FruitKeriy FruitDrinky DrinkOrang Orange e 34.1 34.1 our sugar grams per 100ml by 17.2 per cent compared Fuze GreenFuze Green Tea R ooibosTea Rooibos 21.9 21.9 Keri FruitKeriy FruitDrinky DrinkApple AppleBlack curranBlackcurrant t 34.1 34.1 to 2015 baseline. In Australia, we have reformulated PoweradePowe ION4rade ION4 20.520.5 25 products since 2015, and reduced our sugar Kirks LemonKirks Lemon Squash Squash 31.2 31.2 Fanta FantaRaspberr Raspberry y 19.3 19.3 grams per 100ml by 11.2 per cent compared to Lift LemonLift Lemon Fountain Fountain 29.1 29.1 CascadeCascade Dry Ging Dryer Ging Aleer Ale 17.3 17.3 2015. In New Zealand we have reformulated BaristaBarista Bros. IcedBros .Co Icedffee Coffee 26.626.6 Kirks PasitKirkso Pasit9.o9 9.9 11 products since 2015, reducing sugar grams per Deep SpringDeep Spring Orang Orange & Mange & oMango 26.026.0 Kirks TKirksonic TWaonicter Wa9.ter8 9.8 100ml by 9.3 per cent. 010153530404565607075 5 05100515 2010 2515 2025 The reduction in sugar grams per 100ml across Indonesia, Australia and New Zealand was also driven New Zealand reformulations since 2015 Indonesia reformulations since 2015 by changing consumer preferences reflected in % decrease in sugar content (g/100ml) % decrease in sugar content (g/100ml) changes to the mix of products sold. In both Australia and New Zealand, 90 per cent of Coca-Cola product Coca-ColaCoca-Cola Stevia No-Sug Steviaar No-Sugar 100 100 Fanta OrangFantae Orange 65.8 65.8 Fanta StrawberrFanta Strawberry y 42.4 42.4 marketing in 2020 featured reduced or no-sugar Fanta RaspberrFanta Raspberry Fountainy Fountain 39.2 39.2 Fanta OrangFantae Orange 35.8 35.8 Frestea MarkisaFrestea Markisa31.9 31.9 Coca-Cola. MM RefreshMM StrawberrRefresh Strawberry y Keri FruitKey Drinkri Fruit Orangy Drinke Orange 34.1 34.1 30.0 30.0 Frestea JasmineFrestea Jasmine29.3 29.3 In Australia, New Zealand and Indonesia we are Keri FruitKey Drinkri Fruit Appley Drink Black Applecurren Blackt current 34.1 34.1 MM RefreshMM OrangRefreshe Orang27e .1 27.1 continuing to make small pack sizes available in all Fanta GrapeFanta Grape29.6 29.6 AquariusAquarius22.9 22.9 distribution channels. Small packs are now offered in Barista BrosBarista. Iced Bros Coff. Icedee Coffee26.6 26.6 Frestea AppleFrestea Apple22.3 22.3 91 per cent of grocery stores and 86 per cent of petrol SparklingSparkling Duet Orang Duete and Orang Lemone and Lemon26.6 26.6 MM NutriboostMM Nutriboost Strawberr Strawberry 19.6y 19.6 and convenience stores in Australia. In New Zealand, PoweradePowe ION4rade ION420.5 20.5 Sprite Sprit13.3e 13.3 100 per cent of grocery stores and petrol and Fanta RaspberrFanta Raspberry 19.3y 19.3 Frestea GreenFrestea Honey Green Honey10.6 10.6 convenience stores offer small packs. In Indonesia SchweppesSchweppes Sparkling Sparkling Duet Raspber Duetry Raspber 19.3ry 19.3 Fanta GrapeFanta Grape4.2 4.2 our ‘affordable small sparkling package’ offers consumers a 250ml size bottle for several flavours. 0204020408080 1000 100 020402060408060080 We are also making good progress in our other countries of operation. Initiatives include measuring portfolio-wide sugar content, implementing reformulation road maps, and planning further Deep SpringDeep Lemon Spring Lime Lemon Citrus Lime Citrus 72.2 72.2 Coca-ColaCoca-Cola with Stevia with Stevia 24.2 24.2 new low- or no-kilojoule product launches. Deep SpringDeep Orang Springe & Orang Passionfruite & Passionfruit 68.5 68.5 Fanta GrapeFanta Grape 23.4 23.4 Lift Hard LifHitt tingHard Lemon Hitting Lemon 61.8 61.8 Fuze AppleFu ze& LemongrassApple & Lemongrass21.9 21.9 Fanta OrangFantae Orange 59.8 59.8 Fuze BlackFu Tzeea Black Lemon Tea Lemon21.9 21.9 Fuze BlackFu Tzeea Black Peac hTea Peach21.9 21.9 Sprite Sprite 51.5 51.5 Fuze GreenFu zeTea Green Peac hTea Peach21.9 21.9 Fanta RasberrFantay Rasberry 39.2 39.2 Fuze GreenFu zeTea Green with MangTea witho Mango21.9 21.9 Keri FruitKey Drinkri Fruit Orangy Drinke Orange 34.1 34.1 NEW RECIPE, LESS SUGAR, Fuze GreenFu zeTea Green Rooibos Tea Rooibos21.9 21.9 Keri FruitKey Drinkri Fruit Appley Drink Black Applecurran Blackt currant 34.1 34.1 PoweradePowe ION4rade ION420.5 20.5 GREAT TASTE Kirks LemonKirks Squash Lemon Squash 31.2 31.2 Fanta RasberrFantay Rasberr19.3y 19.3 In late 2019 Coca-Cola Amatil and The Coca-Cola Lift Hard LifHitt tingHard Lemon Hitting Lemon 29.1 29.1 Cascade CascadeDry Ging erDr Aley Ginger Ale17.3 17.3 Company introduced a reformulation of one of our most Barista BrosBarista. Iced Bros Coff. Icedee Coffee 26.6 26.6 Kirks PasitKirkso Pasit9.9o 9.9 important brands, Sprite. Australians love the great SpriteDeep Spring Deep Orang Springe & Orang Mangeo & Mango 26.0 26.0 Kirks TonicKirks Wa Tteonicr Wa9.8ter 9.8 taste; however, we also know that eating and drinking less 010153530404565607075 5 0510 1505202510 15 2025 sugar is important for many people. To continue to delight our consumers, The Coca-Cola Company created a new recipe that not only tastes great but supports the wellbeing of consumers. It’s no small task to create a beverage consumers love – the process involved understanding consumer needs, developing reduced sugar recipes, implementing taste trials, refreshing the brand, and finally launching the new recipe. The new Sprite recipe, launched in late 2019, has 40 per cent less sugar (4.9 grams per 100ml) than the Sprite on the market prior to OUR REFORMULATION RECIPE FOR SUCCESS this (8.6 grams per 100 ml). Importantly, the new recipe continues to feature the unique lemon-lime taste that makes Sprite so popular. This Sprite reformulation is one of many across the Amatil portfolio and forms part of our ongoing work with The Coca-Cola Company to launch reformulated products in order to reduce volume average + = weighted sugar content g/100ml by 20 per cent by 2025.