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Coca-Cola Laat Appletiser Weer Sprankelen

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Coca-Cola Laat Appletiser Weer Sprankelen Coca-Cola laat Appletiser weer sprankelen Dankzij de overname door The Coca-Cola Company zit Appletiser duidelijk weer in de lift. De ‘champagne onder de alcoholvrije dranken’ maakt sinds dit jaar deel uit van het Coca-Cola portfolio, zowel wat bottelen als distributie betreft. Dat Coca-Cola wil investeren in Appletiser is duidelijk met de lancering van nieuwe verpakkingen én een compleet nieuwe smaak. Sinds 2016 wordt het 50-jarige merk door Coca-Cola in België & Luxemburg verkocht. Met succes, want dankzij de extra visibiliteit én een nieuwe look, zit het aantal fans weer volop in stijgende lijn. Om de heropleving van Appletiser voort te zetten, komt er vanaf 3 oktober een nieuwe smaak: appel & granaatappel. Een fris en fruitig aroma van granaatappelconcentraat, en een vrolijk lichtrood in plaats van de champagnekleur. Voor de rest blijft Appletiser granaatappel trouw aan het concept: 100% licht sprankelend sap. Naast de 25 cl slim can komt er bovendien een 750 ml glazen fles. Zo kan het drankje ook thuis uit de ‘iconische’ Appletiser-fles geserveerd worden. Met de nieuwe Appletiser zet Coca-Cola het merk verder op de kaart van de meer gesofisticeerde frisdranken. Céline Van den Rijn, Marketing Director Coca-Cola Belgium & Luxembourg: “Wij zijn erg blij om Appletiser te mogen verwelkomen in onze brede productportfolio. Het past perfect in ons streven om voor ieder wat wils te bieden. Appletiser valt vooral bij volwassenen erg in de smaak. En met de eindejaarsfeesten niet meer zo veraf, een perfect alternatief voor de alomtegenwoordige champagne of cava.” Appletiser werd in 1966 ontwikkeld door de Frans-Italiaanse immigrant Edmond Lombardi in de Elgin Vallei van de West-Kaap, Zuid-Afrika. Sindsdien is het recept onveranderd gebleven. De naam van het merk is een samentrekking van de woorden “apple” en “appetiser”. In 1982 werd Appletiser eigendom van het bedrijf South African Breweries (SAB). Appletiser is voor het eerst op de Belgische markt verschenen in 1994. Meer info vind je op appletiser.co.za of cocacolabelgium.com Of contacteer de afdeling Mediarelaties van Coca-Cola België op het nummer +32 2 559 28 77 of per mail naar [email protected] Over Coca-Cola in België en Luxemburg – één merk, meerdere bedrijven Coca-Cola Services (CCS) is onderdeel van The Coca-Cola Company (TCCC). De onderneming telt in België 213 medewerkers (eind 2015). The Coca-Cola Company en haar filialen zijn eigenaar van de merken, verzorgen de consumentenmarketing en verkopen de basisconcentraten aan de bottelaars. In Anderlecht bevindt zich het tweede grootste Coca-Cola-innovatiecentrum wereldwijd, waar wordt gewerkt aan nieuwe producten, verpakkingen, kwaliteitssystemen en koelapparatuur. Coca-Cola Enterprises Belgium (CCEB) en Coca-Cola Enterprises Luxembourg (CCEL) zijn dochtermaatschappijen van Coca-Cola European Partners plc. Dit is de grootste bottelaar van de producten van de merken van The Coca-Cola Company wereldwijd. CCEB en CCEL produceren, verdelen en verkopen de dranken via verschillende kanalen. Voor meer info: www.cocacolabelgium.be .
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