THE C-SUITE ISSUE | FEBRUARY 2016

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DECLINE OF THE THE IMPERIAL CEO C-SUITE ISSUE

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DIGITAL MAGAZINE THE C-SUITE ISSUE CONTENTS

THE DECLINE OF THE IMPERIAL CEO

CEOs are seeing their role change in the age of the empowered board. Do You Have an Empowered Board?

LETTER FROM THE EDITOR Stay Connected Do you have an imperial CEO?

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BANKDIRECTOR.COM |BD| THE C-SUITE ISSUE FROM THE EDITOR

THE CEO IS NOT THE ONLY ONE WHO MATTERS

e in the business press tend to contribute to the general idea that the CEO is the only person who Wmatters in a company. We clamor for interviews with the CEO, not the chief administrative officer or the chief financial officer. We put the CEO on the cover of newspapers and magazines. When things go wrong, we blame the CEO. But anyone who actually works inside a company knows the story

is different. There are multiple powerful people inside a company Naomi Snyder making decisions, creating the culture of the place, and producing is editor for Bank Director. profits or losing money. The CEO may have varying degrees of success in imposing his or her values and agenda on the rest of the team. And so in recognition of the importance of the other executive team players, we publish an issue devoted to the entire C-suite. In this issue, you’ll find that the role of the CEO has changed, and with that, the roles of the other C-suite officers. We have articles on the changing role of the chief technology officer at a bank, and on the companies that are promoting chief human resources officers to the C-suite. One of those executive suite officers is U.S. Bank’s Jennie Carlson, who speaks in a video about her efforts to change the lack

of diversity in her bank’s senior management team. SWIPE UP We also explore the changing role of the bank CEO. In this issue, hedge fund founder Tom Brown writes about the 10 crucial responsibilities of a modern CEO, recognizing the fact that running a bank has become a much more difficult prospect than in previous years, Tapand requiresbelow to tella different us what set you of think skills. of the digital magazine.

Our cover story looks Naomi at Snyderthe decline | [email protected] of the imperial CEO. In an age where increasingly empowered boards are exercising their muscles, CEOs, especially at publicly traded companies, are forced to BANKDIRECTOR.COM collaborate and share power. After the financial crisis wiped out many imperial bank CEOs, boards are recognizing the importance of proper oversight and chief executives who can handle constructive criticism. That’s not to say the CEO-who-knows-it-all no longer exists. And it’s not to say the CEO shouldn’t have confidence in his or her plan and abilities. It’s just that increasingly, and especially for publicly traded banks, the CEO can’t discount the opinions of very smart people or get offended by questions about the overall direction of the company, its risk management, or its strategy. The CEO is not the only person making decisions. We hope these articles give you ideas as you strengthen your own C-suite team. e in the business press tend to contribute to the general idea that the CEO is the only person who Wmatters in a company. We clamor for interviews with the CEO, not the chief administrative officer or the chief financial officer. We put the CEO on the cover of newspapers and magazines. When things go wrong, we blame the CEO. But anyone who actually works inside a company knows the story is different. There are multiple powerful people inside a company making decisions, creating the culture of the place, and producing profits or losing money. The CEO may have varying degrees of success in imposing his or her values and agenda on the rest of the team. And so in recognition of the importance of the other executive team players, we publish an issue devoted to the entire C-suite. In this issue, you’ll find that the role of the CEO has changed, and with that, the roles of the other C-suite officers. We have articles on

the changing role of the chief technology officer at a bank, and on |BD| THEthe companiesC-SUITE ISSUE that are promoting chief human resources officers to FROM THE EDITOR the C-suite. One of those executive suite officers is U.S. Bank’s Jennie Carlson, who speaks in a video about her efforts to change the lack ofTHE diversity CEO in ISher NOTbank’s THEsenior ONLYmanagement ONE team. WHO MATTERS We also explore the changing role of the bank CEO. In this issue, hedge fund founder Tom Brown writes about the 10 crucial responsibilities of a modern CEO, recognizing the fact that running a bank has become a much more difficult prospect than in previous years, and requires a different set of skills. Our cover story looks at the decline of the imperial CEO. In an age where increasingly empowered boards are exercising their muscles, CEOs, especially at publicly traded companies, are forced to collaborate and share power. After the financial crisis wiped out many Naomi Snyder is editor for imperial bank CEOs, boards are recognizing the importance of proper Bank Director. oversight and chief executives who can handle constructive criticism. That’s not to say the CEO-who-knows-it-all no longer exists. And it’s not to say the CEO shouldn’t have confidence in his or her plan and abilities. It’s just that increasingly, and especially for publicly traded banks, the CEO can’t discount the opinions of very smart people or get offended by questions about the overall direction of the company, its risk management, or its strategy. The CEO is not the only person making decisions. We hope these articles give you ideas as you strengthen your own C-suite team. SWIPE UP

Tap below to tell us what you think of the digital magazine.

Naomi Snyder | [email protected]

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have heard plenty of bank directors over the years complain that their CEO is making too much money. So how much is too Naomi Snyder much? That may need a philosophical answer, or it might need a is editor for I Bank Director. statistical one. The following is a list of links to more information on what bank CEOs are making, as well as trends and statistics for other C-suite officers and the board.

Tap the numbered icons to cycle through topics 1234

CEO PAY The average compensation for a bank CEO/ president was $301,557 in 2015, according to accounting firm Crowe Horwath LLP, which surveyed 296 financial institutions in the fall of 2015, mostly below $1 billion in assets. Aside from the CEO, the next highest paid executive is the chief financial officer. In fact, CFOs have seen their salary rise an average of 31 percent in the last five years, to $194,542 in total compensation, according to the firm.

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THE C-SUITE ISSUE The Decline of the Imperial CEO CEOS ARE SEEING THEIR ROLE CHANGE IN THE AGE OF THE EMPOWERED BOARD.

Richard Fuld’s official title was not “imperial CEO.” He was better known as “the gorilla” after having once torn his shirt off it in a fit of anger. The former chief executive officer of Lehman Brothers, whose speech was filled with expletives, once pushed everything off a man- ager’s desk for asking Fuld to wait. An elevator was reserved for his private use, delivering him to his office on the executive floor referred to as “Club 31” by employees. None of this would be especially important, except that in 2008 Fuld presided over the collapse of the fourth largest investment bank in the

BANKDIRECTOR.COM THE DECLINE OF THE IMPERIAL CEO 1 of 6 THE C-SUITE ISSUE

The days of the aristocratic CEO sitting on his throne, calling all the shots, are on the wane; almost none of the largest banks that boasted such CEOs survived the financial crisis.

country, which helped spark the global financial crisis and ultimately be- came one of the largest bankruptcies in U.S. history. And yet during the entire episode, the board of directors never unseated him. It’s hard to say for sure what the dynamic was between the board and Fuld, except we do know that the risk committee of the board met only two times per year. The executive committee of the board was the most active committee. It had two members on it, one of which was Fuld. Nine of the 10 directors were re- tired, none were sitting CEOs, and none had any recent financial industry experience. One, quite inexplicably, was a former actress who had appeared in a Katherine Hepburn movie. The days of the aristocratic CEO sitting on his throne, calling all the shots, are on the wane; almost none of the largest banks that boasted such CEOs survived the financial crisis. The days of the empowered board are

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upon us. Now more than ever, boards are expected to provide a credible chal- lenge to management. Especially for public company boards, investors and regulators alike are scrutinizing the skill sets and actions of the board of directors, demanding such things as board evaluations, strong nominating committees that pick independent boards members, and scrutiny of man- agement’s strategic plan. More banks are installing independent non-exec- utive chairmen as a counter balance to the CEO. Although research has not shown that such a move improves financial performance, except when the company has withstood financial problems, many more boards are adopt- ing such a structure. Twenty-nine percent of S&P 500 boards had indepen- dent chairmen in 2015, compared to just 9 percent a decade ago, according to the executive search firm Spencer Stuart. That leaves the CEO needing collaboration and power sharing skills, and some have adapted commend- ably to the change. Collaboration between management and an empowered board is not new—it’s been an important part of well run companies for a long time. But as boards become empowered through increased regulation and heightened expectations for oversight from both regulators and institutional investors, fewer imperial CEOs are making it as the heads of companies. “I think the pendulum was such that CEOs had all the power, but now it’s swinging back to where the board or even the shareholders have a lot more power,” says Da- vid Larcker, a professor and faculty member with the Arthur and Toni Rem- be Rock Center for Corporate Governance at Stanford University. H. Rodgin Cohen, an attorney at Sullivan & Cromwell in New York, who has represented several banking giants, as well as a handful of banks below $50 billion in assets, says the likelihood of other imperial CEOs emerging has been diminished because of the empowerment of boards. He defines an imperial CEO as one who is the opposite of collaborative. He (and it’s usu- ally a he) sets the agenda without consulting the board. But imperial CEOs have almost always been an exception, Cohen says. “From my experience, the best companies had a collaborative process between the CEO and the board.” He mentioned JPMorgan Chase & Co., Goldman Sachs, and Amer- ican Express as companies whose boards enjoy a more collaborative power structure.

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RISK MANAGEMENT TOOLS • COMPLIANCE AWARENESS “I think the pendulum was such that CEOs had all the power, but now it’s swinging back to where the board or even the shareholders have a lot more power.” ­— David Larcker, professor, Stanford University

This doesn’t mean that the imperial CEO isn’t alive and well in many smaller banks, says Bryan Cave LLP attorney Jim McAlpin. In fact, it’s rare for banks below $1 billion in assets to have a formal evaluation of the CEO’s job performance. Often, at small banks where the CEO is also the board chairman, there is no formal lead director. For many CEOs, their boards consist of local businessmen and professionals who don’t have much ex- perience in banking. They lean on the CEO for guidance and “there tends to be much more deference to the CEO” than in the boardrooms of larger companies, McAlpin says. This is a fact of life at smaller companies where insiders own a majority of the stock, and where there may be a dearth of outside expertise to really challenge the CEO’s strategic plan in a mean- ingful way. Still, many CEOs have noticed their roles have changed, particularly at publicly traded companies. William Aichele, the chairman and former CEO of $2.9 billion asset Univest Corp. of Pennsylvania, says when he was

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named CEO of the company 15 years ago, he basically brought board nom- inees to the board for approval. Nowadays, the nominating committee is much more proactive in assembling the slate of candidates for director- ship. Also, board members used to receive their board packets the moment they walked into a board meeting. Nowadays, they receive them the Friday before a Wednesday board meeting so they can prepare, and they are typi- cally much longer, 300 to 400 pages, he says. “There is no question that the regulations continue to require boards to be more accountable,’’ he says. “If you get exam reports and are criticized by regulators, they mention the board and management. There is more emphasis on it now.” For many, the changing role of the CEO is a good thing. Does it dimin- ish the CEO? No, says McAlpin. “You need to be more of a politician in the boardroom, more adept at listening, more open to constructive feedback. To that degree, you are seeing those skill sets in effective CEOs.” An empowered board should bring specialized expertise to the table, and a CEO who listens can bring that knowledge to improve the company. “You want diversity of opinion and thought that mirrors the fact that the world is more complicated,’’ Larcker says. “If someone wants to jam some- thing down the throat of another, that’s not the way it’s supposed to be. You want someone who is smart and competent [as the CEO], but someone who can listen,’’ he says. As for the board, a danger of the shift and the increased regulatory fo- cus means the board could veer off into micromanaging the company. The board shouldn’t insist on signing off on every expenditure, says Peter Wein- stock, a partner at the law firm Hunton & Williams LLP in , who has Naomi Snyder seen that happen. Ideally, management is still making operating decisions, is editor for but with proper oversight from a board delving into strategy and risk man- Bank Director. agement. In the end, an empowered board is a good thing, Weinstock says. “It allows the CEO to do a better job. The CEO is truly getting the acumen of what’s hopefully, a very talented board.” |BD|

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BANKDIRECTOR.COM THE DECLINE OF THE IMPERIAL CEO 5 of 6 THE C-SUITE ISSUE Do You Have an Empowered Board? Tap the crowns to view the signs of an empowered board:

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DO YOU NEED A CHIEF TECHNOLOGY OFFICER? BY ADAM O’DANIEL THE C-SUITE ISSUE

Looking to jumpstart his career, information tech- nology executive Kevin Pilgrim made a strange re- quest of his boss at Oklahoma’s First United Bank. “I went to my CEO and said, ‘I want to go to banking school,’” Pilgrim recalls. “He looked at me funny and said, ‘Why do you want to go to banking school? You’re in IT.’” That exchange about five years ago, and subsequent support from his CEO, proved to be prescient. Pilgrim, now the chief technology and infor- mation officer at Lone Star National Bank in McAllen, , put himself on a path to stay ahead of a major trend in C-suites across the banking land- scape. For many banks, it’s no longer acceptable to rely on technology lead- ers with deep information technology expertise, but limited understanding of banking strategy and execution. Chief technology officers increasingly bring strategic, operational and banking backgrounds to their jobs as tech- nology moves to a starring role in the industry and away from its past as a supporting player. Many forward-thinking lenders have moved executives with a tradi- tional banking background into senior technology roles. And technology pros, such as Pilgrim, have realized a deeper understanding of commercial and retail banking can be a boon to their careers. Two years ago, Pilgrim left the lender he had served with in Oklahoma to become the chief tech- nology officer at Lone Star National Bank, which has about $2.2 billion in “I wanted to go to assets, and was soon after promoted to chief information officer. banking school so “I wanted to go to banking school so I could understand what our bank- I could understand ers eat, breathe and sleep everyday—deposits, loans, marketing and HR,” what our bankers Pilgrim says. “It gave me the foundational knowledge I needed to go to dif- eat, breathe and ferent meetings with the investment group and the bankers and know how sleep everyday— to find technology solutions that really met their needs. It bridged that gap, deposits, loans, to understand the banking aspects of our business.” marketing and HR.” Data and analytics, cyber security, client demand for technology solu- tions and intense competitive pressure have all pushed technology inside ­– KEVIN PILGRIM chief technology and the bank to the forefront, making the chief technology officer a strategic information officer, priority. A recent report from financial services research firm Celent calls Lone Star National Bank

BANKDIRECTOR.COM CHIEF TECHNOLOGY OFFICER 2 of 5 THE C-SUITE ISSUE “Not thinking the modern technology officer an “innovator, integrator and instigator” as about technology he or she takes a larger role inside the C-suite. as transformative “The innovator seeks to understand industry changes, current and fu- in financial ture business operating models, and the role that technology has in this services is one future. The instigator is a change agent bringing energy and focus to the of the greatest discussion of how the world is changing, and the impact on the business,” competitive Celent says. mistakes you can “It all comes down to the bottom line. That’s what the directors want to make.” know about,” Pilgrim says. “So, a technology executive has to understand ­– CATHY BESSANT chief technology and how the balance sheet and income statement works and where it all comes information officer, from. You’ve got to understand that to really dig into the technology, risk Bank of America Corp. and various products.” At Bank of America Corp., the nation’s second largest bank by assets, Chief Executive Brian Moynihan has looked to Cathy Bessant for sever- al years as his management team’s chief technology officer. Bessant rose through the traditional corporate, commercial and consumer banking ranks to now oversee thousands of technologists working on innovative new products and solutions for the bank that holds more patents than any other. At a symposium in the bank’s hometown of Charlotte in 2015, Bessant told a luncheon audience that she never envisioned her current job when she began her career. However, she has embraced the central role technol- ogy plays in the future success of the company and her assignment as the bank’s tech leader. “Not thinking about technology as transformative in fi- nancial services is one of the greatest competitive mistakes you can make,” she told the Charlotte Business Journal. Bessant said bringing a financial professional’s language and approach to the technology division has helped bridge the gap between software developers and traditional bankers. “Cloud is something business people who are not technologists can’t put their head around. Fixed cost to variable cost? That’s the language of a CFO. That’s the language of business,” she said. “I just think jargon la- bels, especially for technologists who seem so distant from the expertise of many people, creates a divide that is unhealthy for the integration of tech- nology into the business process.”

BANKDIRECTOR.COM CHIEF TECHNOLOGY OFFICER 3 of 5

THE C-SUITE ISSUE

Graham Michener, a managing director at RSR Partners and the exec- utive search firm’s financial services leader, says bank CEOs and boards of directors are looking for chief technology officers who can bridge the divide between technology and business. He says CTOs who can understand how to strategically build organizations and communicate are a prized asset. “Technology changes at rapid pace,’’ he says. “The CTO needs to demon- strate that he or she knows how to assess, change and build an infrastruc- ture for not only today’s needs, but also for tomorrow’s. The CTO should be incredibly involved in the C-suite and must make sure the top of the house, including the board of directors, is involved in the communication. Know-

Tap each technology leader to take a closer look at that person’s background and broad experiences.

Cathy Bessant

Bruce Wallace

Kevin Pilgrim

A CLOSER LOOK See how forward-thinking banks and executives are relying on technology leaders with broad experiences.

BANKDIRECTOR.COM CHIEF TECHNOLOGY OFFICER 4 of 5 THE C-SUITE ISSUE

ing your audience and being able to speak their language is critical. It’s vi- tal that the CTO can communicate with every constituent.” At $42 billion asset Silicon Valley Bank, the go-to bank for the technol- ogy industry, the C-suite was rearranged recently to bring banking prod- ucts and technology professionals under the same supervision. Bruce Wal- lace, a 27-year banking veteran, gave up his role as chief operating officer to helm a newly created role, chief digital officer. “All of the products we deliver to clients today go through the electronic channels,” Wallace says. “We designed this position to go end-to-end, so somebody would be respon- sible for the technology piece, the product piece, the delivery piece and the service piece.” He now has responsibility for all online and mobile channels, APIs (computer applications that allow different platforms to work together) and every other channel where Silicon Valley Bank digitally connects with its clients. His group is also responsible for all development of new products. Wallace, who came to SVB after 20 years at Wells Fargo & Co., says the new job remains a work in progress. However, he already sees benefits from bringing the lender’s developers and technology pros into the same group with its product teams, sharing the same goals. He also is able to apply his lengthy commercial and retail banking background, freeing up developers Adam O’Daniel under his supervision to focus on their strengths. is a freelance “I do draw from my understanding of the regulatory and compliance writer and environment, understanding data and privacy and all the things that come contributor to Bank Director from a long banking background,” he says. “We don’t want to bog down the digital magazine. development team with too much compliance and regulation. We want them focused on innovating and delivering in rapid way new experiences for our clients.” |BD|

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THE C-SUITE ISSUE These banks have promoted the chief human resources officer to the executive suite, and here’s why.

EXECUTIVE SUITE

SERVING IN THE EXECUTIVE SUITE

BY SANDY SMITH THE C-SUITE ISSUE

he conscience of the organization. The culture car- rier. The translator of mission throughout the organi- zation. Is that person sitting at the executive table with other key members of the management team? If a bank’s chief human resource officer (CHRO) isn’t there, the -ex ecutive team may be missing out on a key link between its leadership and its frontline employees. TGreg Becker, president and CEO of $42 billion asset SVB Financial Group, the holding company for Silicon Valley Bank in Santa Clara, Cal- ifornia, is firmly in the camp of those who find value in having the chief human resources officer in a key leadership position. SVB has about 2,000 employees and serves 20,000 customers. “The most important part of our success isn’t the strategy,” Becker says. “It really does boil down to having the right people who can engage with cus- “WE NOW tomers, people who are motivated and are creative. From my standpoint, FEEL THAT WE having the head of HR at the executive table is critical for our success.” NOT ONLY HAVE Chris Edmonds-Waters, head of human resources at Silicon Valley, holds the company to its values and culture, Becker says. “When you have THE RIGHT TO executives coming on board, they may want to make a lot of changes. It’s im- SPEAK TRUTH portant to have Chris at the table to say, ‘Let’s think about how that fits with TO POWER, BUT the context of our values.’’ Chris and the team operate like the conscience of ALSO WE HAVE the organization.” THE OBLIGATION Jennie Carlson, executive vice president for human resources at $416 TO THE billion Minneapolis-based U.S. Bancorp, sees a similar role in her opera- CORPORATION tion. “We now feel that we not only have the right to speak truth to pow- TO DO IT.” er, but also we have the obligation to the corporation to do it. It really isn’t something that’s optional.” – Jennie Carlson And that belies one of the key differences for forward-thinking organi- zations in terms of their CHRO. “It’s not as helpful and nurturing and sup- portive as we maybe sometimes think of HR professionals,” Carlson says. “The HR leader has to be the person who says, ‘The emperor has no clothes.’” Of course, there are also the important roles of leadership development and talent acquisition. Each year, Edmonds-Waters and Becker lead a multi- day retreat for key leaders. Edmonds-Waters also has to focus on employee

BANKDIRECTOR.COM THE EXECUTIVE SUITE 2 of 6 THE C-SUITE ISSUE

“The HR leader has to be the person who says, ‘THE EMPEROR HAS NO CLOTHES.’”—Jennie Carlson retention. “We’re consistently approached by the competition because we do a great job in training our leaders on leading and our lenders on lending,” Edmonds-Waters said. “Once you’ve got them, from hire to retire, you have to capture the action that you want.”

The Changing Role of HR Noma Bruton, chief human resources officer at $1 billion asset Pacific Mercantile Bancorp in Costa Mesa, , has seen significant shifts in the role since she began her career nearly 30 years ago. “When I first got into HR, it was primarily focused on an administrative type of role,” says Bruton, who writes about HR issues on her blog, Sagacity|HR. “HR has be- come more influential in developing leaders and driving cultural change. Many of the things that we take for granted now were cultural changes that were led by HR, things like no longer tolerating sexual harassment and im- proving cultural diversity.” Driving those culture changes can be both fun and challenging, Carl- son says. For instance, when the company recently rolled out an HR-driv- en purpose statement and core values, employee input was taken seriously. “Talking to employees at all levels made sure that it felt genuine and reso- nated,” Carlson says. “We looked for the ‘snicker factor.’ Are we going to say something to make people snicker? We do a lot of interpreting from the mes-

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sage that we get clearly at the top. We help form that and question how that’s going to resonate and how people hear it throughout the organization.” Case in point: The key leadership team typically talks about “looking around corners”—i.e., anticipating change. When that language was float- ed as part of its core values, “information we got back from our employees was that it sounded creepy,” Carlson says. “Like a weirdo in a raincoat.” The principle then, became “we stay a step ahead,” which had the dual success in removing the snicker factor and “making sure that all employees have a voice in the process,” Carlson says. Don’t mistake the notion that HR at U.S. Bank is focused on running committees and employee surveys. There is a savvier side with data-driv- en analytics. A team of HR analysts explores issues such as attributes that make a stronger branch manager or a manager in technology, or issues that lead to first-year turnover. Until recently, that team had been functionally in the HR department, but has since moved to the customer analytics team because of a “better career path and much better tools,” Carlson says. The team continues to focus exclusively on HR analytics.

Changing Skills Needed Data-driven analytics points to the changing skill set needed for a typi- cal HR executive. “Wanting to be at the table and being equipped to be there are two different things,” says Telvin Jeffries, founder and managing part- ner for the search and advisory firm CHRO Partners. “To be fair, HR for many, many years has been rewarded for actually reacting, to be the best EMT, firefighter and crisis management people. That’s how they got credi- bility and what was valued. People issues are messy.” That has created a dichotomy, Jeffries says, of HR executives who are good at managing crises but lack business acumen. “Because of the com- plexity of the business environment, it now requires something totally dif- ferent. There are emerging leaders equipped to do that, but there are a lot of people who aren’t. The CEO may be saying, ‘I value some of the stuff they’re doing, but I don’t think they can play well here.’” That may come in part from what Silicon Valley’s Edmonds-Wa- ters terms “operating from a rules-based mindset.” “We’re more princi-

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What Happens When HR Reports to the CEO? Tap each side of the chart to view the results. HUMAN RESOURCES CEO LEGAL/FINANCE When the head of human resources When the head of human resources reports to the CEO, reports to the head of legal or finance, human resources can: human resources:

*understand the business and *is focused on legal or financial how it operates aspects of talent

*help make strategic decisions *misses out on key meetings

*understand how talent and *is out of the loop on major leadership development play into personnel changes the company’s goals

*drive corporate change

ples-base,’’ he says. “I personally—and my team—take the approach that it’s a principle-based issue and only throw out the rules card when it’s a dire situation, a severe legal issue. . . When you hang out with an execu- tive team, you give a much broader way of looking at business issues. You’re much more in on the relevant discussion instead of being the cop that says what you can or can’t do.” Jeffries, who founded CHRO Partners after a lengthy career in retail human resources, sees value in moving HR executives into business func-

BANKDIRECTOR.COM THE EXECUTIVE SUITE 5 of 6 THE C-SUITE ISSUE

tions and then back to HR. “There are things you can learn in a business function that you can’t learn in HR,” he says. “That is the person they’ll want to sit at the table. You’re certainly more valuable to the CEO if you really understand the business.” While the HR professional certainly has a role to play, so does the CEO, who determines how much weight is given to the chief human resources role—and where it reports inside the organiza- tion. “How do you mobilize the workforce if human resources is buried in finance? If it’s buried in finance, it is focused on controlling costs,” Bruton said. “If it is buried in legal, it’s about mitigating legal risks. When HR re- ports to the CEO, they are bringing a broader perspective that is in the best Sandy Smith is a writer interest of the entire company.” in Nashville, The seat at the key leadership table is, Carlson says, a place that HR Tennessee, and a contributor to executives still must earn. But when they do, it can prove valuable both in Bank Director. helping executives develop strategy while carrying the message from lead- ership to the front lines. |BD|

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GETTING DIVERSE CANDIDATES TO THE C-SUITE Jennie Carlson, the executive vice president for human resources at U.S. Bank, discusses her bank’s efforts to get more diverse candidates into C-suite positions.

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BANKDIRECTOR.COM THE EXECUTIVE SUITE 6 of 6 TECH COLUMN BROUGHT TO YOU BY

Considering a Core Conversion? Don’t Forget to Ask These Important Questions

By Alex Lopatine NYMBUS

n today’s ever-changing financial landscape, the board of directors must review important technology decisions that will position the bank for strategic suc- Icess. One of those important decisions is when, and how, to replace legacy core systems.

A sizable decision facing many financial institutions (FIs) as we head into 2016 is whether adopting new technology—like a cloud-based core banking platform—will better meet the needs of their increasingly tech-savvy customers and strict internal demands. As bricks-and-mortar branches are rapidly becoming a thing of the past, customers have growing expectations for 24/7 mobile transactions and top-notch customer service. Internally, FIs are pressured to increase productivity while cutting costs, creating challenges for those bound by legacy core systems.

Both internal and external pressures seem to point to one solution—adopting new technology, despite the costs and conversion headaches. If properly vetted, third- party technology, especially a modern core, could mean the difference between life and death for small- to mid-sized FIs, enabling them to continue to compete with the banking goliaths and non-bank startups.

In making the business-altering decision to convert to a modern core, boards own the responsibility of challenging management to thoroughly investigate before making the big decision. Below are a few crucial questions board members should ask the C-suite before giving the OK to convert.

1. Have you done your research? Taking the leap to updated core banking technol- ogy is easily a million-dollar decision between conversion costs and the man hours SWIPE UP SWIPE required to oversee the data transition. That’s why conducting thorough research is crucial. Make sure your executive team, especially the CIO, participates in product demos, conducts interviews and in-person meetings with prospective providers, has conversations with previously converted FIs to find out more about how the tran- sition went, and combs through analyst reviews. After concluding the initial re- search, ask executives to report their findings to the board so directors can ask fol- low-up questions to ensure all bases are covered before choosing a specific platform.

2. Can you explain the benefits of modernizing technology with a newer core? It’s important that everyone fully understands the benefits behind adopting advanced core technology, so as to paint a picture of the future of your financial institution. When your CEO or other key executive is explaining the benefits, listen for key indicators like a single sign-on to access all data, individual customer information and detailed reports; streamlined mobile banking features for FI customers; intuitive design and functionality; secure, private-cloud hosting; seamless integrations and round-the-clock support. All of these attributes lead to increased productivity and decreased customer attrition rates.

3. Does a conversion support our overall business goals? As a board, make sure to tie any big decision back to the institution’s overall goals. If a core conversion will help meet strategic objectives and the above questions have been answered to a sat- isfactory degree, it sounds like the conversion is the right move.

If your legacy technology is preventing your institution from achieving improved efficiencies, new customer acquisition and improved employee retention, it may be time for the board—in conjunction with the C-suite—to begin exploring more mod- ern core systems. With an expert board of directors and executives armed with the right questions, a modern core conversion can be the key to a more successful and profitable 2016.

Alex Lopatine is CEO of NYMBUS, the software system revolutionizing the banking industry through a modern and holistic approach to core infrastructures. He can be reached at [email protected]. n today’s ever-changing financial landscape, the board of directors must review important technology decisions that will position the bank for strategic suc- Icess. One of those important decisions is when, and how, to replace legacy core systems.

A sizable decision facing many financial institutions (FIs) as we head into 2016 is whether adopting new technology—like a cloud-based core banking platform—will better meet the needs of their increasingly tech-savvy customers and strict internal demands. As bricks-and-mortar branches are rapidly becoming a thing of the past, customers have growing expectations for 24/7 mobile transactions and top-notch customer service. Internally, FIs are pressured to increase productivity while cutting costs, creating challenges for those bound by legacy core systems.

Both internal and external pressures seem to point to one solution—adopting new technology, despite the costs and conversion headaches. If properly vetted, third- party technology, especially a modern core, could mean the difference between life and death for small- to mid-sized FIs, enabling them to continue to compete with the banking goliaths and non-bank startups. TECH COLUMN BROUGHT TO YOU BY In making the business-altering decision to convert to a modern core, boards own the responsibility of challenging management to thoroughly investigate before making the big decision. Below are a few crucial questions board members Consideringshould ask the C-suite before a Core giving the Conversion? OK to convert. Don’t Forget to Ask These Important Questions 1. Have you done your research? Taking the leap to updated core banking technol- ogy is easily a million-dollar decision between conversion costs and the man hours requiredBy Alex Lopatine to oversee the data transition. That’s why conducting thorough researchNYMBUS is crucial. Make sure your executive team, especially the CIO, participates in product demos, conducts interviews and in-person meetings with prospective providers, has conversations with previously converted FIs to find out more about how the tran- sition went, and combs through analyst reviews. After concluding the initial re- search, ask executives to report their findings to the board so directors can ask fol- low-up questions to ensure all bases are covered before choosing a specific platform.

2. Can you explain the benefits of modernizing technology with a newer core? It’s important that everyone fully understands the benefits behind adopting advanced core technology, so as to paint a picture of the future of your financial institution. When your CEO or other key executive is explaining the benefits, listen for key indicators like a single sign-on to access all data, individual customer information and detailed reports; streamlined mobile banking features for FI customers; intuitive design and functionality; secure, private-cloud hosting; seamless integrations and round-the-clock support. All of these attributes lead to increased productivity and decreased customer attrition rates.

3. Does a conversion support our overall business goals? As a board, make sure to tie any big decision back to the institution’s overall goals. If a core conversion will help meet strategic objectives and the above questions have been answered to a sat- isfactory degree, it sounds like the conversion is the right move.

If your legacy technology is preventing your institution from achieving improved efficiencies, new customer acquisition and improved employee retention, it may be time for the board—in conjunction with the C-suite—to begin exploring more mod- ern core systems. With an expert board of directors and executives armed with the right questions, a modern core conversion can be the key to a more successful and SWIPE UP SWIPE profitable 2016.

Alex Lopatine is CEO of NYMBUS, the software system revolutionizing the banking industry through a modern and holistic approach to core infrastructures. He can be reached at [email protected]. n today’s ever-changing financial landscape, the board of directors must review important technology decisions that will position the bank for strategic suc- Icess. One of those important decisions is when, and how, to replace legacy core systems.

A sizable decision facing many financial institutions (FIs) as we head into 2016 is whether adopting new technology—like a cloud-based core banking platform—will better meet the needs of their increasingly tech-savvy customers and strict internal demands. As bricks-and-mortar branches are rapidly becoming a thing of the past, customers have growing expectations for 24/7 mobile transactions and top-notch customer service. Internally, FIs are pressured to increase productivity while cutting costs, creating challenges for those bound by legacy core systems.

Both internal and external pressures seem to point to one solution—adopting new technology, despite the costs and conversion headaches. If properly vetted, third- party technology, especially a modern core, could mean the difference between life and death for small- to mid-sized FIs, enabling them to continue to compete with the banking goliaths and non-bank startups.

In making the business-altering decision to convert to a modern core, boards own the responsibility of challenging management to thoroughly investigate before making the big decision. Below are a few crucial questions board members should ask the C-suite before giving the OK to convert.

1. Have you done your research? Taking the leap to updated core banking technol- ogy is easily a million-dollar decision between conversion costs and the man hours required to oversee the data transition. That’s why conducting thorough research is crucial. Make sure your executive team, especially the CIO, participates in product demos, conducts interviews and in-person meetings with prospective providers, has conversations with previously converted FIs to find out more about how the tran- sition went, and combs through analyst reviews. After concluding the initial re- search, ask executives to report their findings to the board so directors can ask fol- low-up questions to ensure all bases are covered before choosing a specific platform.

2. Can you explain the benefits of modernizing technology with a newer core? It’s important that everyone fully understands the benefits behind adopting advanced core technology, so as to paint a picture of the future of your financial institution. When your CEO or other key executive is explaining the benefits, listen for key indicators like a single sign-on to access all data, individual customer information and detailed reports; streamlined mobile banking features for FI customers; intuitive design and functionality; secure, private-cloud hosting; seamless integrations and round-the-clock support. All of these attributes lead to increased productivity and decreased customer attrition rates. TECH COLUMN BROUGHT TO YOU BY 3. Does a conversion support our overall business goals? As a board, make sure to tie any big decision back to the institution’s overall goals. If a core con- version will help meet strategic objectives and the above questions have been an- Consideringswered to a satisfactory degree,a Core it sounds Conversion? like the conversion is the Don’t right move. Forget to Ask These Important Questions If your legacy technology is preventing your institution from achieving improved efficiencies, new customer acquisition and improved employee retention, it may be timeBy Alex for Lopatine the board—in conjunction with the C-suite—to begin exploring moreNYMBUS mod- ern core systems. With an expert board of directors and executives armed with the right questions, a modern core conversion can be the key to a more successful and profitable 2016.

Alex Lopatine is CEO of NYMBUS, the software system revolutionizing the banking industry through a modern and holistic approach to core infrastructures. He can be reached at [email protected]. SWIPE UP SWIPE THE C-SUITE ISSUE The job of the bank CEO is becoming more difficult. What should a CEO focus on? TEN CRUCIAL RESPONSIBILITIES

OF A MODERN BANK CEO BY THOMAS K. BROWN

Being a bank CEO today isn’t what it used to be. Since the financial crack-up and the advent of the Dodd-Frank Act, the job of successfully run- ning a bank has become far more broad and challenging. Effective CEOs are spending a lot more time on compliance-related issues, for one thing. Thomas K. Brown Plus, the rise of competitors from outside the banking industry—most nota- is the founder of bly, the rise of the shadow banking system—mean that CEOs are having to the hedge fund acquire expertise in activities (most notably tech development) they once company Second Curve Capital, could largely delegate to others. The changing banking world requires that which primarily bank CEOs combine time-tested management practices with new ways to invests in financial services companies. go about their jobs. On the next page, you will find the 10 tasks I believe are He is a former the most vital for a successful 21st-century bank CEO to get right. sell-side analyst Running a bank in the coming 10 years is going to be a much different and long-time commentator on job than it was at the start of the century. The CEO who tends to 10 tasks on bank stocks for a the following page will have a serious leg up, in my view. variety of media outlets.

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BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 1 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Establish a clear and simple vision for 01 the company. At many banks, it’s easy to get bogged down in the day-to-day tasks and lose sight of the larger picture. This is especially true now, since 10 most banks have become, shall we say, ever more bureaucracy-inten- sive. Smart CEOs will cut through that, and ensure that everyone in the organization understands where it’s headed and how it’s supposed to get there.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Allocate resources optimally. 02 Now that the serial-M&A game has taken a back seat at most banks, CEOs are having to spend more time actually running their business- es. That means spending more time making crucial decisions as to how 10 much to reinvest, and where. (Many banks are making the smart deci- sion to implement huge overhauls of their tech infrastructure, the bet- ter to keep up with changing consumer preferences and compete with newer, online competitors.) Shareholders will have to be kept satisfied, as well. But it’s not just dollars that CEOs should be smart with. Their time is precious, as well. I continue to be surprised that so many CEOs devote so many hours to boilerplate-type events such as earnings calls and investor conferences. I suspect there are plenty of other more pro- ductive things those CEOs could be doing with their time.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Communicate, communicate, 03 communicate. Employees must of course know what the CEO’s message is and be kept current on it, but so do the rest of the bank’s constituencies. 10 That means shareholders, board members, suppliers, regulators, and the media. It’s easy for the C-suite to turn into a cocoon, and for the people in it to assume that everyone who matters knows what they’re thinking. To keep that from happening, internal and external communications need to be pro-active and frequent. A good way for a CEO to get into that habit, in my view, is for him to put plenty of time and effort into a document that too many CEOs give short shrift to: the annual letter to shareholders. Those can be powerful tools to speaking to the bank’s key stakeholders loud and clear. If you want to see an example of what I’m talking about, look at recent letters by JPMorgan Chase & Co.’s Jamie Dimon, M&T Bank’s Bob Wilmers, and Capital One Financial Corp.’s Richard Fairbank.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Foster a culture of accountability. 04 Organizations can’t prosper and grow unless the people in them really are held accountable, both for their successes and failures. That’s of course easier said than done. For starters, when things go wrong, too 10 often the wrong people are punished for the wrong reasons. In any organization, failure is inevitable. It’s the price we pay for taking risk. Instead, it’s the process that led to the failure—and the people who are responsible for it—that count. If the process is sound (and sound processes often lead to bad outcomes—ask any money manager), no one need be held accountable at all. On the other hand, too often when someone truly does mess up, no one pays a price. Disciplinary actions such as terminations can be unpleasant to carry out. The best way for top management to make sure they happen is to set an example from the top. After all, the C-suite needs to be held accountable, too.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Cultivate a culture that fits the 05 business. Suffice it to say, a banking organization shouldn’t have the same kind of business culture as, for instance, a tech startup. But when a compa- 10 ny has a common culture that everyone buys into, it has an enormous advantage. The commonality of viewpoint allows people in the organi- zation to communicate across silos and up and down the organization chart. So smart CEOs should be somewhat ruthless in keeping cultural misfits in the organization to a minimum—and make sure they stay out of certain parts of the organization entirely.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Know what you don’t know, and seek 06 help when you need it. Now more than ever, bank CEOs have to have a level of expertise in a broad range of areas. On the technology front, in particular, things 10 are changing fast in banking, and many CEOs are apt to be behind the curve. That’s fine—as long as the CEO understands where the gaps are and has resources to get them filled.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Go the speed limit. 07 Years ago, states like Montana didn’t have formal speed limits, but in- stead mandated that drivers proceed at speeds that were “reasonable and proper.” That’s the way units within a banking organization should 10 be run. Different businesses and geographies have different growth outlooks, and should be budgeted accordingly. Some businesses—this is lending we’re talking about, remember—shouldn’t be pushed to grow at all. Grow at a rate that is “reasonable and proper,” and no faster.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Always evaluate risk relative to 08 reward. In other businesses, if you misgauge the risk you’re taking, you might have to endure a bad quarter or two. In the lending business, which is 10 highly levered and highly regulated, if you fail to size up risk properly, you could end up going out of business. And it’s not just financial risk, by the way. There are all kinds of ways to be blindsided in banking: reputational risk, regulatory risk, security risk, you name it. They all need to be kept in mind, more or less all the time.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Constantly search for information and 09 opinions outside the company. The “C-suite cocoon” I mentioned before is real, and is a characteris- tic of all large organizations. It can be a real liability. Too often, opin- 10 ions within it become self-reinforcing, and decisions get made on way too narrow a base of information. Worse, often the longer the CEO’s tenure, the more insular the C-suite becomes. It’s easier said than done, but smart CEOs should find the habit of regularly getting infor- mation and viewpoints from outside the C-suite—even to the point of finding views contrary to your group’s conventional wisdom. It will of- ten be highly enlightening—and occasionally very profitable to the or- ganization.

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 THE C-SUITE ISSUE

Tap each puzzle piece to view all 10 vital tasks. 10 TASKS MOST VITAL FOR A SUCCESSFUL 21ST CENTURY BANK CEO TO GET RIGHT

01 03 05 07 09 02 04 06 08 10

TASK # Identify the best people throughout the 10 organization, and cultivate them. There are stars at all levels of just about any organization. The smart CEO of course won’t know all of them personally—and will know that 10 fact but will have a system in place where those stars are identified and groomed for advancement. That way, the stars are more likely to stay with the organization and put their talents to best use as they rise in it. But only the CEO has the breadth of scope to ensure that stars through- out the organization are discovered, and the only one with the authority to ensure that a program for their development is carried out. |BD|

BANKDIRECTOR.COM 10 CRUCIAL RESPONSIBILITIES 2 of 2 AUDIT COLUMN BROUGHT TO YOU BY

Beyond Cost-Cutting: Six Strategies for Improving Banks’ Operating Efficiency

By Timothy J. Reimink

ith the challenges financial institutions face these days, it’s no wonder many banking executives are focusing intently on cutting costs and W“right-sizing” their operations. But a relentless focus on cost-cutting alone is not a formula for long-term success.

What’s needed is a balanced approach—one that enables an institution to improve operating efficiency and upgrade its capabilities to serve customers and respond to market trends.

The following are six strategic areas where many of today’s industry leaders are focusing their efforts.

1. Business realignment: The basic premise is to exit business lines that have high costs and low margins and expand those lines that are inherently more cost-effec- tive and profitable. Efficient institutions take a robust approach to strategic planning, assessing the minimum commitment of resources needed to compete in a particular line of business and identifying opportunities to differentiate themselves from com- petitors.

2. Channel optimization: The goal is to create a cost-effective combination of chan- nels that is adapted to each bank’s target customer base. This strategy is encourag- ing some fairly aggressive selling and buying of branches as banks adjust their geo- graphic presence. Many institutions also are significantly reconfiguring duties and responsibilities in the branches and employing new metrics for analyzing branch performance and value. SWIPE UP SWIPE Again, there is no one-size-fits-all approach. Some banks assertively promote elec- tronic account openings, remote deposit and accounts that are designed to be virtu- ally paperless. Other banks—often those with large commercial customers or wealth management services—pursue a fundamentally different approach, focusing on increasing revenues through personal service with a relationship manager and sup- port team assigned to each qualifying account.

3. Process costs: The opportunity to improve process costs often is underappreciated in financial institutions, in part because it involves taking a manufacturing view of business processes. The goal is to reduce the unit cost-to-value ratio of each activity or transaction—such as the cost of opening an account or creating a loan document package. Improvement involves workflow analysis, process mapping, benchmark- ing, continuous performance monitoring, and ultimately rethinking back-office processes.

4. Staff productivity: Improving staff productivity reduces costs by enabling banks to handle more transactions and greater volumes of activity with the same num- ber of personnel. While workflow technology certainly can improve productivity, improvement is not dependent on technology alone. Some of the most significant opportunities come from established performance management techniques, such as clearly defined expectations and scorecards, improved motivation and rewards sys- tems and better training and supervision.

Other useful tools include making performance metrics visible in support of “line-of- sight” incentives—bonuses based on individual or team performance, not just insti- tutional results. Many institutions also find success in redefining job roles, offering more flexible work arrangements and outsourcing specialized activities.

5. Technology and automation: Technology can have an enterprise-wide impact on processes. The overarching goal is twofold: 1) reduce the time that’s spent finding in- formation and 2) use automated business rules to move work through the institution more quickly and efficiently.

Using imaged documents from the beginning of the process can minimize delay and allow parallel processing of documents so that several steps can be completed simul- taneously. In many instances, using signature pads and online processes can elimi- nate paper altogether.

6. Vendor relationships. Improved vendor management does not mean simply pres- suring vendors to lower their prices. Rather, it is focused on deriving the greatest possible value from a vendor relationship. Important tools include using service-lev- el agreements and vendor scorecards to monitor performance issues.

Other basic cost-cutting techniques include consolidating vendors and benchmark- ing costs against comparable services in the market. Bear in mind that vendor rela- tionships can affect regulators’ view of the institution’s risk profile.

Instilling a Culture That Values Efficiency Looking beyond the six specific cost-saving strategies discussed here, it’s important to recognize that long-term cost effective operations are impossible to achieve with- out a corporate culture that supports and values it. This requires a visible commit- ment from top management to balance value and cost, reduce unnecessary expendi- tures, and implement metrics and accountability that encourage individual attention to cost reduction and efficiency.

Tim Reimink is a director with Crowe Horwath LLP and can be reached at 616 774 6711 or [email protected]. ith the challenges financial institutions face these days, it’s no wonder many banking executives are focusing intently on cutting costs and W“right-sizing” their operations. But a relentless focus on cost-cutting alone is not a formula for long-term success.

What’s needed is a balanced approach—one that enables an institution to improve operating efficiency and upgrade its capabilities to serve customers and respond to market trends.

The following are six strategic areas where many of today’s industry leaders are focusing their efforts.

1. Business realignment: The basic premise is to exit business lines that have high costs and low margins and expand those lines that are inherently more cost-effec- tive and profitable. Efficient institutions take a robust approach to strategic planning, assessing the minimum commitment of resources needed to compete in a particular line of business and identifying opportunities to differentiate themselves from com- petitors. AUDIT COLUMN BROUGHT TO YOU BY 2. Channel optimization: The goal is to create a cost-effective combi- nation of channels that is adapted to each bank’s target customer base. This strategy is encouraging some fairly aggressive selling and buying of branches as banks adjust Beyondtheir geographic Cost-Cutting: presence. Many institutions Six also are Strategies significantly reconfiguring for Improvingduties and responsibilities Banks’ in the branches Operating and employing Efficiencynew metrics for analyzing branch performance and value.

Again,By Timothy there J. Reiminkis no one-size-fits-all approach. Some banks assertively promote elec- tronic account openings, remote deposit and accounts that are designed to be virtu- ally paperless. Other banks—often those with large commercial customers or wealth management services—pursue a fundamentally different approach, focusing on increasing revenues through personal service with a relationship manager and sup- port team assigned to each qualifying account.

3. Process costs: The opportunity to improve process costs often is underappreciated in financial institutions, in part because it involves taking a manufacturing view of business processes. The goal is to reduce the unit cost-to-value ratio of each activity or transaction—such as the cost of opening an account or creating a loan document package. Improvement involves workflow analysis, process mapping, benchmark- ing, continuous performance monitoring, and ultimately rethinking back-office processes.

4. Staff productivity: Improving staff productivity reduces costs by enabling banks to handle more transactions and greater volumes of activity with the same num- ber of personnel. While workflow technology certainly can improve productivity, improvement is not dependent on technology alone. Some of the most significant opportunities come from established performance management techniques, such as clearly defined expectations and scorecards, improved motivation and rewards sys- tems and better training and supervision.

Other useful tools include making performance metrics visible in support of “line-of- sight” incentives—bonuses based on individual or team performance, not just insti- tutional results. Many institutions also find success in redefining job roles, offering more flexible work arrangements and outsourcing specialized activities. SWIPE UP SWIPE 5. Technology and automation: Technology can have an enterprise-wide impact on processes. The overarching goal is twofold: 1) reduce the time that’s spent finding in- formation and 2) use automated business rules to move work through the institution more quickly and efficiently.

Using imaged documents from the beginning of the process can minimize delay and allow parallel processing of documents so that several steps can be completed simul- taneously. In many instances, using signature pads and online processes can elimi- nate paper altogether.

6. Vendor relationships. Improved vendor management does not mean simply pres- suring vendors to lower their prices. Rather, it is focused on deriving the greatest possible value from a vendor relationship. Important tools include using service-lev- el agreements and vendor scorecards to monitor performance issues.

Other basic cost-cutting techniques include consolidating vendors and benchmark- ing costs against comparable services in the market. Bear in mind that vendor rela- tionships can affect regulators’ view of the institution’s risk profile.

Instilling a Culture That Values Efficiency Looking beyond the six specific cost-saving strategies discussed here, it’s important to recognize that long-term cost effective operations are impossible to achieve with- out a corporate culture that supports and values it. This requires a visible commit- ment from top management to balance value and cost, reduce unnecessary expendi- tures, and implement metrics and accountability that encourage individual attention to cost reduction and efficiency.

Tim Reimink is a director with Crowe Horwath LLP and can be reached at 616 774 6711 or [email protected]. ith the challenges financial institutions face these days, it’s no wonder many banking executives are focusing intently on cutting costs and W“right-sizing” their operations. But a relentless focus on cost-cutting alone is not a formula for long-term success.

What’s needed is a balanced approach—one that enables an institution to improve operating efficiency and upgrade its capabilities to serve customers and respond to market trends.

The following are six strategic areas where many of today’s industry leaders are focusing their efforts.

1. Business realignment: The basic premise is to exit business lines that have high costs and low margins and expand those lines that are inherently more cost-effec- tive and profitable. Efficient institutions take a robust approach to strategic planning, assessing the minimum commitment of resources needed to compete in a particular line of business and identifying opportunities to differentiate themselves from com- petitors.

2. Channel optimization: The goal is to create a cost-effective combination of chan- nels that is adapted to each bank’s target customer base. This strategy is encourag- ing some fairly aggressive selling and buying of branches as banks adjust their geo- graphic presence. Many institutions also are significantly reconfiguring duties and responsibilities in the branches and employing new metrics for analyzing branch performance and value.

Again, there is no one-size-fits-all approach. Some banks assertively promote elec- tronic account openings, remote deposit and accounts that are designed to be virtu- ally paperless. Other banks—often those with large commercial customers or wealth management services—pursue a fundamentally different approach, focusing on increasing revenues through personal service with a relationship manager and sup- port team assigned to each qualifying account.

3. Process costs: The opportunity to improve process costs often is underappreciated in financial institutions, in part because it involves taking a manufacturing view of business processes. The goal is to reduce the unit cost-to-value ratio of each activity or transaction—such as the cost of opening an account or creating a loan document package. Improvement involves workflow analysis, process mapping, benchmark- ing, continuous performance monitoring, and ultimately rethinking back-office processes.

4. Staff productivity: Improving staff productivity reduces costs by enabling banks to handle more transactions and greater volumes of activity with the same num- ber of personnel. While workflow technology certainly can improve productivity, improvement is not dependent on technology alone. Some of the most significant opportunities come from established performance management tech- AUDITniques, COLUMN such as clearly defined expectations and scorecards,BROUGHT TOimproved YOU BY motivation and rewards systems and better training and supervision.

Other useful tools include making performance metrics visible in support of “line-of- Beyondsight” incentives—bonuses Cost-Cutting: based on individual Six or team Strategies performance, not for just insti - Improvingtutional results. Many Banks’ institutions also Operating find success in redefining Efficiency job roles, offering more flexible work arrangements and outsourcing specialized activities.

By5. TechnologyTimothy J. Reimink and automation: Technology can have an enterprise-wide impact on processes. The overarching goal is twofold: 1) reduce the time that’s spent finding in- formation and 2) use automated business rules to move work through the institution more quickly and efficiently.

Using imaged documents from the beginning of the process can minimize delay and allow parallel processing of documents so that several steps can be completed simul- taneously. In many instances, using signature pads and online processes can elimi- nate paper altogether.

6. Vendor relationships. Improved vendor management does not mean simply pres- suring vendors to lower their prices. Rather, it is focused on deriving the greatest possible value from a vendor relationship. Important tools include using service-lev- el agreements and vendor scorecards to monitor performance issues.

Other basic cost-cutting techniques include consolidating vendors and benchmark- ing costs against comparable services in the market. Bear in mind that vendor rela- tionships can affect regulators’ view of the institution’s risk profile.

Instilling a Culture That Values Efficiency Looking beyond the six specific cost-saving strategies discussed here, it’s important to recognize that long-term cost effective operations are impossible to achieve with- out a corporate culture that supports and values it. This requires a visible commit- ment from top management to balance value and cost, reduce unnecessary expendi- tures, and implement metrics and accountability that encourage individual attention to cost reduction and efficiency. SWIPE UP SWIPE

Tim Reimink is a director with Crowe Horwath LLP and can be reached at 616 774 6711 or [email protected]. |BD| THE C-SUITE ISSUE Q&A

A BOARDROOM CONVERSATION Growing Your Own Talent

eter Crist is chairman of the Chicago area’s Wintrust Fi- nancial Corp., which has more than $20 billion in assets and P15 different bank subsidiaries. He also is the chairman and CEO of executive search firm Crist|Kolder Associates, which gives him a unique perspective on the banking industry’s succession problems. Peter Crist is chairman Some banks, he says, are going to be in trouble if they don’t develop of Wintrust their own talent and train the next generation of C-suite executives. Financial Corp.

How are you dealing with succession planning at Wintrust? The good news is, we don’t believe succession issues for Wintrust are near term. That said, every year the nominating committee pres- ents its succession plan to the full board. There is the emergency plan, “if someone gets hit by a truck.” The medium-term plan cov- ers the loss of our CEO in a few years. The longer term plan is five or more years. We have three good options, and depending on the timing, we would execute one of the options. We have prepared our- selves. We have done it in-house.

What titles in the C-suite do you have succession plans for? We apply our CEO succession principals, in dialogue with our CEO, to the COO, CFO and Group President levels within the organi- zation.

I hear all the time from bankers and bank directors that they SWIPE UP struggle to find talent, especially if they are in a small com- munity or rural area. If you look at banks in the $1 billion to $5 billion asset range,

thoseBANKDIRECTOR.COM banks struggle with few options. They may have one option or no option. The worst place to be right now is a single digit bil- lion asset bank, not acquiring anything, and in a static market from a human capital standpoint. There are four or five pockets of talent where you have companies moving. There is the corridor from Boston to Washington, D.C., and Chicago is one. The same is true in terms of the Northwest, San Francisco to Seattle, and southern California, from to the San Diego area. These corridors are areas where families are going, and they are natural talent pools.

What do you tell bankers when they can’t move the bank? They have to spend extra money on internal training; it’s the only way to go. They are going to be challenged by recruiting. They need the best training program they can get to attract and retain the best talent in their local market.

What does Wintrust do to ensure it is training the next gen- eration of leaders? Wintrust’s structure is decentralized, which allows us to give young people opportunities to manage earlier in their careers. If you are a young person, you get better opportunities sooner here. A lot of people have been with Chase or Wells Fargo and they just don’t like the big siloed bank. We are far more entrepreneurial.

How do you do that? We have multiple charters in our decentralized structure. If you have multiple charters, you are able to say to someone, “run this $2 billion asset bank,” and that’s a big deal.

In your role as founder of a recruiting firm, Crist|Kolder, how difficult is it to find C-suite candidates? It’s not like any company has mastered this issue of identifying and retaining talent. It’s hard. And, there are constant surprises. We hear of CEOs and COOs walking into the boardroom at the age of 61 or 62 and saying, “I’m retiring,” and the board thought they were staying until 65. Surprises happen every day.

What are the biggest misperceptions that banks have about the recruitment process? Recruiting top talent is like solving a puzzle. There are lots of moving pieces such as size and location of the bank, strategy of the enterprise, compensation, etc. Managing the expectations of a board within these parameters is tricky. We counsel our clients on being pragmatic about whom they can recruit (and discourage them from chasing sitting CEOs) and more often than not, we are advising them to consider younger people.

Are you worried about what happens now that the baby boomers are beginning to retire? No. Companies need to look at younger people and there are lots of examples of young professionals who are capable of being leaders.

But we lost the big bank training programs we had in the 1990s. What effect has that had in terms of training the next generation to enter the C-suite? NBD Bancorp had a spectacular training program 20 years ago. First Chicago also had a spectacular training program, but it is gone. It’s difficult. There are going to be some issues over the next 20-year cycle as many banks are not going to develop or find the talent they need, talent that is unique to their specific model. You are going to have to grow your own talent. Wintrust created Wintrust University to address this specific issue. eter Crist is chairman of the Chicago area’s Wintrust Fi- nancial Corp., which has more than $20 billion in assets and P15 different bank subsidiaries. He also is the chairman and CEO of executive search firm Crist|Kolder Associates, which gives him a unique perspective on the banking industry’s succession problems. Some banks, he says, are going to be in trouble if they don’t develop their own talent and train the next generation of C-suite executives.

How are you dealing with succession planning at Wintrust? The good news is, we don’t believe succession issues for Wintrust are near term. That said, every year the nominating committee pres- ents its succession plan to the full board. There is the emergency plan, “if someone gets hit by a truck.” The medium-term plan cov- ers the loss of our CEO in a few years. The longer term plan is five or more years. We have three good options, and depending on the timing, we would execute one of the options. We have prepared our- selves. We have done it in-house.

What titles in the C-suite do you have succession plans for? |BD| THEWe C-SUITE apply ISSUE our CEO succession principals, in dialogue with our Q&A CEO, to the COO, CFO and Group President levels within the organi- zation. A BOARDROOM CONVERSATION IGrowing hear all the Your time Ownfrom bankers Talent and bank directors that they struggle to find talent, especially if they are in a small com- munity or rural area. If you look at banks in the $1 billion to $5 billion asset range, those banks struggle with few options. They may have one option or no option. The worst place to be right now is a single digit bil- lion asset bank, not acquiring anything, and in a static market from Peter Crist is chairman a human capital standpoint. There are four or five pockets of talent of Wintrust Financial Corp. where you have companies moving. There is the corridor from Boston to Washington, D.C., and Chicago is one. The same is true in terms of the Northwest, San Francisco to Seattle, and southern California, from Los Angeles to the San Diego area. These corridors are areas where families are going, and they are natural talent pools.

What do you tell bankers when they can’t move the bank? They have to spend extra money on internal training; it’s the only way to go. They are going to be challenged by recruiting. They need the best training program they can get to attract and retain the best talent in their local market.

What does Wintrust do to ensure it is training the next gen- eration of leaders? Wintrust’s structure is decentralized, which allows us to give young people opportunities to manage earlier in their careers. If you are a young person, you get better opportunities sooner here. A lot of

people have been with Chase or Wells Fargo and they just don’t like SWIPE UP the big siloed bank. We are far more entrepreneurial.

How do you do that?

BANKDIRECTOR.COMWe have multiple charters in our decentralized structure. If you have multiple charters, you are able to say to someone, “run this $2 billion asset bank,” and that’s a big deal.

In your role as founder of a recruiting firm, Crist|Kolder, how difficult is it to find C-suite candidates? It’s not like any company has mastered this issue of identifying and retaining talent. It’s hard. And, there are constant surprises. We hear of CEOs and COOs walking into the boardroom at the age of 61 or 62 and saying, “I’m retiring,” and the board thought they were staying until 65. Surprises happen every day.

What are the biggest misperceptions that banks have about the recruitment process? Recruiting top talent is like solving a puzzle. There are lots of moving pieces such as size and location of the bank, strategy of the enterprise, compensation, etc. Managing the expectations of a board within these parameters is tricky. We counsel our clients on being pragmatic about whom they can recruit (and discourage them from chasing sitting CEOs) and more often than not, we are advising them to consider younger people.

Are you worried about what happens now that the baby boomers are beginning to retire? No. Companies need to look at younger people and there are lots of examples of young professionals who are capable of being leaders.

But we lost the big bank training programs we had in the 1990s. What effect has that had in terms of training the next generation to enter the C-suite? NBD Bancorp had a spectacular training program 20 years ago. First Chicago also had a spectacular training program, but it is gone. It’s difficult. There are going to be some issues over the next 20-year cycle as many banks are not going to develop or find the talent they need, talent that is unique to their specific model. You are going to have to grow your own talent. Wintrust created Wintrust University to address this specific issue. eter Crist is chairman of the Chicago area’s Wintrust Fi- nancial Corp., which has more than $20 billion in assets and P15 different bank subsidiaries. He also is the chairman and CEO of executive search firm Crist|Kolder Associates, which gives him a unique perspective on the banking industry’s succession problems. Some banks, he says, are going to be in trouble if they don’t develop their own talent and train the next generation of C-suite executives.

How are you dealing with succession planning at Wintrust? The good news is, we don’t believe succession issues for Wintrust are near term. That said, every year the nominating committee pres- ents its succession plan to the full board. There is the emergency plan, “if someone gets hit by a truck.” The medium-term plan cov- ers the loss of our CEO in a few years. The longer term plan is five or more years. We have three good options, and depending on the timing, we would execute one of the options. We have prepared our- selves. We have done it in-house.

What titles in the C-suite do you have succession plans for? We apply our CEO succession principals, in dialogue with our CEO, to the COO, CFO and Group President levels within the organi- zation.

I hear all the time from bankers and bank directors that they struggle to find talent, especially if they are in a small com- munity or rural area. If you look at banks in the $1 billion to $5 billion asset range, those banks struggle with few options. They may have one option or no option. The worst place to be right now is a single digit bil- lion asset bank, not acquiring anything, and in a static market from a human capital standpoint. There are four or five pockets of talent where you have companies moving. There is the corridor from Boston to Washington, D.C., and Chicago is one. The same is true in terms of the Northwest, San Francisco to Seattle, and southern California, from Los Angeles to the San Diego area. These corridors are areas where families are going, and they are natural talent pools.

What do you tell bankers when they can’t move the bank? They have to spend extra money on internal training; it’s the only way to go. They are going to be challenged by recruiting. They need the best training program they can get to attract and retain the best talent in their local market.

|BD| THEWhat C-SUITE does ISSUE Wintrust do to ensure it is training the next gen- Q&A eration of leaders? Wintrust’s structure is decentralized, which allows us to give youngA BOARDROOM people opportunities CONVERSATION to manage earlier in their careers. If you Growingare a young person,Your youOwn get Talentbetter opportunities sooner here. A lot of people have been with Chase or Wells Fargo and they just don’t like the big siloed bank. We are far more entrepreneurial.

How do you do that? We have multiple charters in our decentralized structure. If you have multiple charters, you are able to say to someone, “run this $2 Peter Crist is chairman billion asset bank,” and that’s a big deal. of Wintrust Financial Corp. In your role as founder of a recruiting firm, Crist|Kolder, how difficult is it to find C-suite candidates? It’s not like any company has mastered this issue of identifying and retaining talent. It’s hard. And, there are constant surprises. We hear of CEOs and COOs walking into the boardroom at the age of 61 or 62 and saying, “I’m retiring,” and the board thought they were staying until 65. Surprises happen every day.

What are the biggest misperceptions that banks have about the recruitment process? Recruiting top talent is like solving a puzzle. There are lots of moving pieces such as size and location of the bank, strategy of the enterprise, compensation, etc. Managing the expectations of a board within these parameters is tricky. We counsel our clients on being pragmatic about whom they can recruit (and discourage them from chasing sitting CEOs) and more often than not, we are advising them

to consider younger people. SWIPE UP

Are you worried about what happens now that the baby boomers are beginning to retire? No. Companies need to look at younger people and there are lots BANKDIRECTOR.COM of examples of young professionals who are capable of being leaders.

But we lost the big bank training programs we had in the 1990s. What effect has that had in terms of training the next generation to enter the C-suite? NBD Bancorp had a spectacular training program 20 years ago. First Chicago also had a spectacular training program, but it is gone. It’s difficult. There are going to be some issues over the next 20-year cycle as many banks are not going to develop or find the talent they need, talent that is unique to their specific model. You are going to have to grow your own talent. Wintrust created Wintrust University to address this specific issue. eter Crist is chairman of the Chicago area’s Wintrust Fi- nancial Corp., which has more than $20 billion in assets and P15 different bank subsidiaries. He also is the chairman and CEO of executive search firm Crist|Kolder Associates, which gives him a unique perspective on the banking industry’s succession problems. Some banks, he says, are going to be in trouble if they don’t develop their own talent and train the next generation of C-suite executives.

How are you dealing with succession planning at Wintrust? The good news is, we don’t believe succession issues for Wintrust are near term. That said, every year the nominating committee pres- ents its succession plan to the full board. There is the emergency plan, “if someone gets hit by a truck.” The medium-term plan cov- ers the loss of our CEO in a few years. The longer term plan is five or more years. We have three good options, and depending on the timing, we would execute one of the options. We have prepared our- selves. We have done it in-house.

What titles in the C-suite do you have succession plans for? We apply our CEO succession principals, in dialogue with our CEO, to the COO, CFO and Group President levels within the organi- zation.

I hear all the time from bankers and bank directors that they struggle to find talent, especially if they are in a small com- munity or rural area. If you look at banks in the $1 billion to $5 billion asset range, those banks struggle with few options. They may have one option or no option. The worst place to be right now is a single digit bil- lion asset bank, not acquiring anything, and in a static market from a human capital standpoint. There are four or five pockets of talent where you have companies moving. There is the corridor from Boston to Washington, D.C., and Chicago is one. The same is true in terms of the Northwest, San Francisco to Seattle, and southern California, from Los Angeles to the San Diego area. These corridors are areas where families are going, and they are natural talent pools.

What do you tell bankers when they can’t move the bank? They have to spend extra money on internal training; it’s the only way to go. They are going to be challenged by recruiting. They need the best training program they can get to attract and retain the best talent in their local market.

What does Wintrust do to ensure it is training the next gen- eration of leaders? Wintrust’s structure is decentralized, which allows us to give young people opportunities to manage earlier in their careers. If you are a young person, you get better opportunities sooner here. A lot of people have been with Chase or Wells Fargo and they just don’t like the big siloed bank. We are far more entrepreneurial.

How do you do that? We have multiple charters in our decentralized structure. If you have multiple charters, you are able to say to someone, “run this $2 billion asset bank,” and that’s a big deal.

In your role as founder of a recruiting firm, Crist|Kolder, how difficult is it to find C-suite candidates? It’s not like any company has mastered this issue of identifying and retaining talent. It’s hard. And, there are constant surprises. We hear of CEOs and COOs walking into the boardroom at the age of 61 or 62 and saying, “I’m retiring,” and the board thought they were staying until 65. Surprises happen every day.

What are the biggest misperceptions that banks have about the recruitment process? Recruiting top talent is like solving a puzzle. There are lots of

moving pieces such as size and location of the bank, strategy of the |BD| THEenterprise, C-SUITE compensation, ISSUE etc. Managing the expectations of a board Q&A within these parameters is tricky. We counsel our clients on being pragmatic about whom they can recruit (and discourage them from chasingA BOARDROOM sitting CEOs) and CONVERSATION more often than not, we are advising them Growingto consider younger Your people.Own Talent

Are you worried about what happens now that the baby boomers are beginning to retire? No. Companies need to look at younger people and there are lots of examples of young professionals who are capable of being leaders. Peter Crist is chairman But we lost the big bank training programs we had in the of Wintrust 1990s. What effect has that had in terms of training the next Financial Corp. generation to enter the C-suite? NBD Bancorp had a spectacular training program 20 years ago. First Chicago also had a spectacular training program, but it is gone. It’s difficult. There are going to be some issues over the next 20-year cycle as many banks are not going to develop or find the talent they need, talent that is unique to their specific model. You are going to have to grow your own talent. Wintrust created Wintrust University to address this specific issue. SWIPE UP

BANKDIRECTOR.COM |BD| THE C-SUITE ISSUE POLL

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