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PRSA Tampa Bay Newsletter Nov-Dec, 2011

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PRSA Tampa Bay Newsletter Nov-Dec, 2011 NEW APRS | 2011 ICON COVERAGE | NEW WEB SITE | SUNSHINE 2012 | TEDX | DUES INCREASE Tampa Bay NOV DEC PRSAGulftoBay 2011 year 2011 of change about the cover NEWSLETTER©2011 prsa tampa bay That 2011 has been a year of find us on transformational change for our chapter there is no doubt. PRSATAMPABAY.ORG 6 NOV–DEC 2011 Credit for all that’s been achieved The Tampa Bay Chapter of the goes to leadership’s ability to Public Relations Society of America recognize opportunity and a board (PRSA) was chartered in 1964. One that remained engaged, curious and of the state’s largest professional supportive throughout. organizations for public relations practitioners, we represent the Happy holidays everyone! See you Sunshine District’s nearly 200 next year! members located throughout West John Siebenthaler Central Florida. President’s Message by Missy MacFarlane, APR It’s that time of year again – time to New leadership for the Chapter reflect on the past year to see what begins in January. The results of has been accomplished, what went the elections were announced at the well and what needs to be tweaked. November 3 program: I am grateful to be given the oppor- • Angela Walters, president photo © john siebenthaler tunity to serve as Chapter president • Noelle Anderson, APR, presi- and I’m happy to report on a suc- A tasty fresh Amish turkey highlights a dent-elect traditional Thanksgiving dinner. cessful year: • Bobby Eagle, secretary • Grew Chapter membership by In This Issue 15% • Lisa Braswell, APR, treasurer President’s Message . .2 • Invested in our members by • Betty Carlin, board of directors Chapter Unveils New Website . .3 . offering four scholarships to • Michelle Bauer, board of direc- Dues Increase Vote Passes . 4. International Conference tors Diversity Mixer Hits Home Run . .6 . • Supported seven chapter The terms for Board members Dolphin Tale Premieres In NYC . .8 . members in pursuing their Kelly Prieto, APR and Diane Jones, Seven Earn Coveted Pin . .9 . Accreditation MPA, APR have come to a close, New Members Join . 10 . • Created YouTube channel to and Diane will become Assembly Golf Tourney To Bayview PR . .10 share key learnings from pro- Delegate (and Sunshine District fessional development Chair). APR Bootcamp Meets In Orlando . 10 . I look forward to seeing Angela Sunshine District At Conference . .10 • Launched new website with upgraded features and interac- Walters take the reins as president Chapter Awards . .11 tivity and lead the chapter to the next December Meeting Preview . 11 . level in 2012. If you’d like to become Every one of the Chapter Board Working With Your Web Developer? 12 more involved in the Chapter, please members and committee chairs contact Angela at WaltersAngelaM@ Tourism Pros Travel . 12 . contributed to the success of each gmail.com. of these initiatives. This chapter Our interactive content works best would not be successful without the Thank you for being a part of the with the latest version of Adobe dedication and determination of its PRSA community. Acrobat Reader. Hilited copy indicates volunteers. a link that needs internet access. 2 PRSA Tampa Bay Chapter Unveils Modern New Website Officers President Missy MacFarlane, APR President-Elect Angela Walters Treasurer Lisa Braswell, APR Secretary Noelle Anderson, APR Immediate Past President Nicole Andriso Board of Directors Marie Cirelli John Dunn, APR Diane Jones, APR Kelly Prieto, APR Mike Flanagan Newsletter Editor-In-Chief Missy MacFarlane, APR Editor / Production John Siebenthaler [email protected] siebenthalercreative.com twitter: @cafe_racer Social Channels Editor Dana Blickensderfer Editor Jennifer Medeiros Last month PRSA Tampa Bay Chapter rolled out a greatly enhanced web experience to better serve our growing community and improve the ad- Stay Connected ministrative back end operations. The website has the same address (www. Reading someone else’s copy? PRSATampaBay.org), a more business-like interface and better functional- Signup here for your own sub. ity. In addition to a more user-friendly meeting registration process, our new site better reflects 1) the chapter’s role and 2) member benefits. Got News? Get Ink Here For example, the site features: [email protected] • Searchable member directory, along with APR and Independent Send us your PR themed member Practitioner categories information — client news, personnel • Expanded member profiles and headshots changes, new business wins, awards — so we can keep our membership • Member-only information informed about chapter activities and • Enhanced ability for members to contribute news, conferences and the community informed about PRSA. events content to our new blog • Social media integration with Facebook, LinkedIn, Twitter, Flickr and Chapter Web Site YouTube Visit PRSATampaBay.org for the latest on events, chapter information, job For members, your login username is the email address on file with PRSA. listings and more. There are prompts to help you access your password. Once logged in, members can update their profile (including categories for the searchable member directory and adding a headshot), register for an upcoming meet- ing or post a job to the job site. Built with Adobe Creative Suite. Take a look, then email [email protected] with your thoughts Best enjoyed with Adobe Reader. or suggestions! 3 Dues Increase Vote Passes Surf On Over — Measure Adds Significant New Benefits For Members And Find Out What’s New At the PRSA International Loyalty Programs Conference, the 2011 Leadership To reward PRSA’s most-involved Assembly passed a proposal by the members, PRSA is exploring reward board to increase member dues by initiatives that will result in signifi- $30, for the first time in 10 years, cant benefits for loyal and active effective January 1, 2012. members. Although the dues increase incre- In addition, PRSA continues to mentally, PRSA members will be refine and reshape member benefits You’ll find all the resources and information you need about the latest member info, meeting details, chapter projects, event or job postings on our official web site. Just click on prsatampabay.org for up seeing additional benefits starting of value to members. The revamped in 2012. insurance program provides PRSA to the minute news. We Free Webinars members with preferred rates from GEICO for auto and Marsh U.S. PRSA will offer its entire catalogue Consumer for other lines of insur- also update on facebook, of professional development we- ance. binars to its members — for free — starting in 2012. This represents Partnerships and professional af- LinkedIn, twitter, YouTube nearly $2,000 in annual savings for filiations with third-party vendors members who currently participate continue to produce real savings for and flickr to meet our in one PRSA webinar per month. our members. PRServing America™ Award Program The PRSA Advocacy program members needs for staying The awards will highlight the pro champions the public relations in- bono work undertaken by PRSA’s dustry to the public. Our responses connected. professional and student Chapters, to relevant, breaking issues have Sections and Districts to strengthen been published in The New York and preserve the local communities Times and The Wall Street Journal, in which they live and work. among many others. For more information, see www. prsa.org/JoinUs/DuesIncreaseQA. 4 PRSA INTERNATIONAL CONFERENCE International Conference This year the PRSA Tampa Bay Chapter awarded four members International Conference scholarships to help cover their registration cost. In return, attendees created content of the event for our best in class chapter social channels. Michelle Bauer and Susan Barnes, APR, posted to the chapter blog, social editor Dana Blickensderfer managed real-time updates on our Facebook wall and Twitter feed, while Noelle Anderson, APR, shot and edited outstanding video for the chapter’s YouTube feed. Use the links below to check out all the great social content created by our fab chapter communicators! FLICKR YOUTUBE BLOG FACEBOOK TWITTER 5 PRSA CELEBRATES DIVERSITY 2nd Annual Diversity Mixer Hits Home Run Over 200 Attend Conference Crowd Pleaser In Orlando by Marissa Segundo, APR provided the opportunity for professionals from around the world to network and learn. A big thank you to National PRSA, Candice Bellittera, Kim Bardakian, Anne Dean, and all of the members of the PRSA National Diversity Committee for their sup- port of this event. Next year’s 2012 PRSA International Conference Diversity Mixer will be in San Francisco, Saturday, October 13. PRSA Diversity Committee members enjoy the event (above); reaction by one of the lucky winners of Tampa Bay chapter sponsored gift cards (right) was all smiles. More than 200 PRSA International Conference attend- ees enjoyed the 2nd Annual Diversity Mixer in Orlando. PRSA Tampa Bay’s Diversity Committee assisted in organizing the event and sponsoring door prizes. The Diversity Mixer promoted unity and understand- ing among diverse professionals. The Diversity Mixer 6 photos © john siebenthaler The cultural movement known as TED dropped it’s precocious little brother off in St. Pete last month with a Chrome messenger bag full of attitude and a Prius x packed with social evangelistas just off the disruption trail. TED Poynter Institute Throughout the day speakers – 12 – took turns standing on a naked stage in front of a comfortably intimate live audience while thousands more followed words, gestures and preso decks via streamed video and spontaneous tweets. by John Siebenthaler TEDx (x = local) Poynter delivered commentary, case studies and contemporary social advice ranging from tips on crowd funding (yes!) to persistent sexism in media (why?) to shareability strategy (good) – all trying to tame a medium whose natural state is constant flux. The message: social cred depends on individual expression wrapped in your own compelling cover. I Wear Your Shirt founder Jason Sadler (above), on a day trip down from Jacksonville, spoke passionately about why things don’t work out when viral is used as a means to an end rather than shareability as a starting strategy.
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