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INTEGRATED REPORT 2015 2015 INTEGRATED REPORT REPORT INTEGRATED CREDITS Overall coordination Bradesco – Market Relations Department Graphic design TheMediaGroup Content TheMediaGroup/KMZ Conteúdo General consulting Eduardo Dantas GRI Consulting BSD Consulting Audit KPMG Photos Egberto Nogueira Clodoir de Oliveira Alexandre Fatori Maurino Borges Pre-printing and printing Leograf Gráfica e Editora Ltda. PDF version www.bradesco.com.br/ir www.bradescosustentabilidade.com.br Corporate information available at: www.bradesco.com.br/ir SUMMARY 02 08 10 12 About the Presentation Message from The Organization Report the Management 20 32 52 60 Strategy Strategic Corporate Risk differentials governance management 70 76 80 84 Supplier Asset Environmental People management management management management 94 100 106 126 Client relations Community Economic- Presence in relations financial sports performance 130 138 140 141 GRI G4 content Assurance Corporate Credits index declaration information BRADESCO 2015 INTEGRATED REPORT ABOUT THE REPORT Over the years, Bradesco has continually en- The capitals used by the Organization are hanced its reporting process. Since 2013 the indicated throughout the Report by the Organization has produced an integrated following symbols: report, combining institutional, operational, business and financial information with de- tails of its sustainability practices and initia- FINANCIAL tives. In 2014, it also incorporated aspects proposed in the integrated reporting frame- SOCIAL work established by the International Inte- HUMAN grated Reporting Council (IIRC) as a means of advancing towards the effective integration INTELLECTUAL of company information. In the current re- MANUFACTURED port, Bradesco has progressed in the Guiding Principles and Content Elements, fully aware, NATURAL however, that further evolution is necessary. The decision was taken to name the docu- ment the 2015 Bradesco Integrated Report, The stakeholder groups in one way or another demonstrating the company’s firm commit- related to or impacted by the Organization’s ment to ongoing development in this direc- activities are also identified throughout the The challenge of reconciling relevance tion. The report takes into account the major report by the symbols below: G4-24 and concision is met by complementing the transformations impacting our businesses report content with information on our – global megatrends, the economy, sporting websites: http://goo.gl/xxUuXG events, the political situation, among others. CL CLIENTS http://goo.gl/ZyX7w5 (only in Portuguese) PI Regarding alignment with the Global Re- EMPLOYEES porting Initiative (GRI), this publication en- AI SHAREHOLDERS AND INVESTORS compasses the entire Bradesco organiza- tion, following the guidelines of the most F SUPPLIERS recent version (G4) for structuring the corporate report preparation process. The G GOVERNMENT (REGULATORY AUTHORITIES) report adopts the core “in accordance” op- CO COMMUNITY/SOCIETY/THIRD SECTOR tion. Bradesco has based the preparation of the document on GRI guidelines for 10 years running. G4-17, G4-32 2 Bradesco relates to six priority stakeholder The Social and Environmental Responsibility groups, that either exercise influence over or Standard, reviewed and released in the same are impacted by its businesses and activities: period, addresses the question in greater de- For further clients, employees, shareholders and inves- tail and includes a chapter dedicated to stake- information on the Social and tors, suppliers, government (regulatory author- holders, underscoring the importance of this Environmental Standard, access ities) and the community, society and the third process for the Organization. http://goo.gl/U8I1jK sector. G4-25 (only in Portuguese) Engagement initiatives are conducted inde- The Stakeholder Engagement Standard did not pendently by the diverse departments and relat- undergo any alterations in 2015. The Sustain- ed companies. G4-26 ability Policy, reviewed and released in Febru- ary 2015, incorporates Guideline 8, aimed at On an institutional level, Bradesco continues encouraging suppliers and other stakeholders to track the global indicators for internal ini- to adopt sustainability practices. This is exem- tiatives to engage stakeholders. These indica- plified by the Bradesco Suppliers Encounter, tors are consolidated in the first half of each an annual event to present the Organization’s year. The intention is to improve this process strategic sustainability initiatives. The 13th over the coming cycles and review the indica- Encounter was held in December in São Paulo tors. G4-27 and was focused on the water crisis current- ly affecting the state of São Paulo, as well as Priority stakeholder groups are engaged in other regions in Brazil. G4-26 different ways: Consultation: understanding the viewpoint and establishing demands related to the Organization’s performance through con- tacts with stakeholder groups. Dialogue: enabling the exchange of infor- To learn more about the Bradesco Organization’s Corporate Sustainability Policy, access mation, fulfilling and responding to each http://goo.gl/RxJvkm demand received. Collaboration: involving the provision of sup- port or the development of an activity or proj- ect of common interest. Collaborations involve shared responsibilities. Empowerment: encompasses initiatives in which the stakeholder maintains a systematic presence and bears responsibility for part of the decision making process. G4-26 3 RELEVANCE G4-18 The definition of the topics addressed in this directors and managers and by specific ques- Report was based on the Bradesco Relevance tionnaires for three major external stakehold- Matrix, constructed in 2014 based on the mate- er groups: shareholders and investors; suppli- riality concept proposed by the IIRC. ers; government, society and the third sector. Twenty three topics were selected from the The construction process comprised three universe established in the previous stage. stages: Prioritization and grouping of the topics Establishment of the topics through analy- based on criteria such as the impact on the sis of the context and situations in which territory, impact on the process of protecting Bradesco works, mapping of the relations and generating value and the degree of de- between stakeholders and classification mand (legal, imminent legal or other commit- in accordance with the capitals. At the end ments). Upon conclusion of this stage, nine of this stage, a universe of 60 topics was priority topics were selected. established. The objective of this work was to present a Assessment of the topics taking into account matrix that not only considered social and envi- the perception of both internal and external ronmental aspects, but also topics relevant for stakeholders, applying a filter based on adher- the process of generating and protecting value ence to the Organization’s strategic goals and in the short, medium and long terms. The treat- risk management. Stakeholder perceptions ment and approach to each relevant topic are were measured by means of interviews with addressed throughout this Report. THE NINE TOPICS IN THE RELEVANCE MATRIX TOPIC ASSOCIATED TOPICS PAGE CAPITALS Managing Integrated risk management 20, 52, 60 capital, risks and Compliance with laws and e 76 opportunities regulations Combating corruption and money laundering FINANCIAL Respect for human rights and SOCIAL labor laws in the value chain HUMAN (including psychological and NATURAL sexual harassment) Incorporation of social and environmental aspects into business Delinquency: credit quality Climate change 4 ABOUT THE REPORT TOPIC ASSOCIATED TOPICS PAGE CAPITALS Adaptation to Changes in macroeconomic 12 external context conjuncture Economic and monetary FINANCIAL policies: government and SOCIAL regulatory authorities HUMAN Variations in purchasing power Availability of qualified manpower Innovation and Information security: data 12 and 32 technology protection (bank and client) Digital Channels: mobility, SOCIAL internet, social networks and INTELLECTUAL self-service MANUFACTURED CRM: information intelligence Economic and Margins and cost 20, 76 financial results of (operating efficiency) and 106 FINANCIAL the business Share appreciation and SOCIAL dividend distribution HUMAN Brand management INTELLECTUAL (intangible asset) MANUFACTURED NATURAL Internal audience Internal professional 32 career development and 84 Working conditions and benefits (employees and FINANCIAL third-parties) SOCIAL Attracting and retaining talent Client relations Nationwide presence and 20, 32 and satisfaction capillarity (service points) and 94 Employee training and qualification SOCIAL Service quality HUMAN Financial inclusion Financial education 32 Inclusive products and services FINANCIAL SOCIAL Organizational Corporate governance 02 HUMAN culture and transparency and 52 INTELLECTUAL Stakeholder engagement SOCIAL Supplier Social and environmental 70 HUMAN management assessment (RFI) Social and environmental responsibility clauses in all contracts SOCIAL Supplier engagement HUMAN NATURAL BRADESCO 2015 INTEGRATED REPORT 5 Bradesco reviewed its Relevance Matrix in preparation for the 2014 Report – a process which involved the involvement and engagement of stakeholders and was validated by the Sustainability Committee. This matrix is still in force and provided support for the preparation of the 2015 Annual Report. The only modification was related to cross referencing the material topics with the GRI material