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Cruise Tourism : Malaysia's Experience

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Cruise Tourism : Malaysia's Experience CRUISE TOURISM : MALAYSIA’S EXPERIENCE YONG EE CHIN Ministry of Tourism and Culture, Malaysia GLOBAL CRUISE KEY FIGURES CLIA Global Ocean Cruise Passengers 27.2 million (in millions) 27.2 passengers 25.8 24.7 22.34 23.06 expected to 21.3 cruise in 2018 2013 2014 2015 2016 2017p 2018p Capacity Share by Region South America 4.3% Alaska Others 4.3% 13.9% Caribbean Australia / New 35.6% Zealand / Pacific 6.0% Mediterranean 15.5% (Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017) Cruise tourism in Asia Growing Strong Passenger Capacity Passenger Up to (million) cruise in 4.5 mil SEA by +29%* 4.24 2035 (Source: ASEAN’s Report on Cruise Development in Southeast Asia 2017) 1.51 Cruise Ships +11%* 66 43 2013 Cruises & Voyages 2017 +25%* 2,086 2013 861 2017 76%* 2013 2017 * = Compound Annual Growth Rate (CAGR) (Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017) 2017 TOTAL PORT CALLS BY DESTINATION 2378 1156 737 468 407 Port Calls Port Calls Port Calls Port Calls Port Calls JAPAN CHINA SOUTH KOREA MALAYSIA VIETNAM 393 509 263 295 187 Port Calls Port Calls Port Calls Port Calls Port Calls SINGAPORE THAILAND TAIWAN HONG KONG INDONESIA (Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017) 2017 MOST VISITED ASIA PORTS 581 341 477 393 FUKUOKA/ 263 BAOSHAN/ JEJU ISLAND SINGAPORE HONG KONG SHANGHAI HAKATA CHINA SOUTH KOREA SINGAPORE JAPAN HONG KONG 237 213 207 247 KEELUNG/ NAHA/ GEORGETOWN/ 205 NAGASAKI PUSAN/BUSAN TAIPEI OKINAWA PENANG JAPAN TAIWAN JAPAN MALAYSIA SOUTH KOREA (Source: CLIA’s State of Asia Cruise Industry & Research Findings, Aug 2017) GOVERNMENT INITIATIVES UNDER MARITIME (CRUISE) Economic Transformation Programme (ETP) 2010 Tourism as one of the 12 National Key Economic Areas (NKEA) Tourism NKEA 2010 12 Entry Point Projects (EPP) across six themes “Family Fun” Theme 2010 EPP6 – Creation of Straits Riviera Playground Straits Riviera Playground 2011 Formulation of a Cruise & Ferry Integrated Seaport Infrastructure Blueprint Straits Riviera Tourism Lab 2012 Establishment of Straits Riviera Council – Malaysia Cruise Council (MCC) 2012 Malaysia Cruise Council - present Co-chaired by SG MOT & SG MOTAC Supported by Straits/Borneo Riviera Working Group & 8 Cruise Task Forces MARITIME INITIATIVE - C R U I S E I N M A L A Y S I A Cruise tourism has continued to grow in Malaysia over the past few years… 628 CRUISE DESTINATIONS JETI STAR SANDAKAN 599 CRUISE, IN MALAYSIA SABAH LANGKAWI KOTA KINABALU 487 SWETTENHAM PIER PORT, 421 CRUISE TERMINAL, SABAH 435 PENANG PULAU REDANG, JETI LUMUT, TERENGGANU PERAK KUANTAN PORT, PAHANG TAWAU SABAH BOUSTEAD CRUISE BINTULU CENTRE, PULAU PORT, PORT KLANG TIOMAN, SARAWAK PAHANG MELAKA MARINA, KUCHING MELAKA CITY PORT, SARAWAK 2014 2015 2016 2017* 2020 Number of international cruise call to Malaysia 114% 2014 2015 2016 2017 g r o w t h 352,322 534,821 682,063 924,885 pax pax pax pax Cruise Passengers P R O M O T I O N A L Thomson Cruises & Malaysia Cruise Winter Programme TUI Group Management 2018/2019 Site Visit Seatrade Cruise Global Malaysia – A Preferred Cruise Destination (Brochure 2nd Edition) M O V I N G F O R W A R D New Venture for Malacca Supported by Economic Government Transformation Plan A National Project Tourism Island Status V I S I T M A L A Y S I A 2 0 2 0 T H A N K Y O U .
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