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Cycle Tourism Released at – for More Than 20 Years! CMT 2021

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Cycle Tourism Released at – for More Than 20 Years! CMT 2021 2021 ADFC Bicycle Travel Analysis 22nd national survey on the bicycle travel market Presented by: Frank Hofmann Deputy Chairman, ADFC Janine Starke Head of Tourism, ADFC About the ADFC Cycling policy and Focus areas Services interest representation ADFC-Radreiseanalyse 2021 | 2 | 11.03.2021 Deutschland per Rad entdecken 2021/22 www.deutschland-per-rad.de 13th edition The calling card for German cycle tourism released at – for more than 20 years! CMT 2021 ADFC-Radreiseanalyse 2021 | 3 | 11.03.2021 2021 ADFC Bicycle Travel Analysis A huge thanks to our partners! Methodology: representative online survey 2 national online panels Public survey via ADFC channels Panel 1 Panel 2 Cycle tourists with ≥ 3 overnight stays + questions on day trips Total population: cycling in general/short Evaluation: 10,692 respondents trips/cycling holidays/ Weighting of results day trips by bike No skewing of results caused by Non-cycle tourists cycling enthusiasts (ADFC members) Representative results Respondents aged 18+ ADFC-Radreiseanalyse 2021 | 5 | 11.03.2021 Cycle tourism target groups Day trips What impact has the coronavirus pandemic had Day on cycle tourism? trippers Cycle tourists Point-to-point cyclists Regional cyclists Min. 3 nights ADFC-Radreiseanalyse 2021 | 6 | 11.03.2021 Pandemic led to increased bicycle usage 78% of Germans cycled occasionally to regularly. 13% bought a new bike 55% used their bike more often due to the pandemic 32% for trips 30% for daily journeys 19% for sport 15% to travel to work ADFC-Radreiseanalyse 2021 | 7 | 11.03.2021 Focus on day trippers Day trips What impact has the coronavirus pandemic had Day on cycle tourism? trippers Cycle tourists Point-to-point cyclists Regional cyclists Min. 3 nights ADFC-Radreiseanalyse 2021 | 8 | 11.03.2021 Cycling trend: 41% more cycling trips during leisure time 11% for the first time 464 mil. (+ 41%) 58% during leisure time of Germans completed 64 mil. (+ 2%) at least while on holiday one cycling trip Ø 16 trips in 2020 during leisure time ADFC-Radreiseanalyse 2021 | 9 | 11.03.2021(2019: 9) © Schwäbische Bäderstraße, Markus Leser Day trippers: young and family-oriented Ø 42 years old 31% use an e-bike 25% families with children Travel to starting point 65% started their 33% trip from 67% home (+11%) 80% drove up to 60 km to starting point ADFC-Radreiseanalyse 2021 | 10 | 11.03.2021 Image: Tourismusverband Inn-Salzach Which way? Well informed while on the go! Apps increasingly popular on the go 54% (+ 9%) 60% Google (+ 19%) 58% komoot (+ 24%) 73% want 10% DMO apps (+ 8%) tour suggestions Make tour suggestions more appealing ADFC-Radreiseanalyse 2021 | 11 | 11.03.2021 Image: Schwarzwald Tourismus GmbH Focus on cycle tourists Day trips What impact has the coronavirus pandemic had Day on cycle tourism? trippers Cycle tourists Point-to-point cyclists Regional cyclists Min. 3 nights ADFC-Radreiseanalyse 2021 | 12 | 11.03.2021 The coronavirus pandemic also affected cycle tourism CYCLE TOURISM MARKET VOLUME mil. mil. mil. mil. mil. mil. Cycle tourists mil. mil. Short breaks (max. 2 nights) mil. ADFC-Radreiseanalyse 2021 | 13 | 11.03.2021 Cycle tourism: ideal for holidays during the pandemic 18% went on a cycling holiday to make up for a postponed trip 54% went on a 22% went on a cycling holiday cycling holiday as an alternative to a cancelled trip for the first time! ADFC-Radreiseanalyse 2021 | 14 | 11.03.2021 Pixabay Cycle tourism: how did the pandemic affect behaviour? For 51%, the Travel decision 50% max. 1 month cycling trip was prior to departure the main holiday Main travel season Destination July /August Due to the pandemic, 48% remained in Germany ADFC-Radreiseanalyse 2021 | 15 | 11.03.2021 Cycle tourists: experienced independent travellers Ø 55 years old 32% use an e-bike 39% 54% travel with their partner 61% male Trip duration: 90% organised Ø 6 nights cycling trip themselvesADFC-Radreiseanalyse 2021 | 16 | 11.03.2021 E-bike trend continues Proportion of cycle tourists E-BIKE TREND using an e-bike 31% of day trippers use an e-bike ADFC-Radreiseanalyse 2021 | 17 | 11.03.2021 Analogue experience – digital information Before the cycling trip During the cycling trip Apps 52% (51%) Internet Cycling maps Recommendations 76% (83%) 42% (43%) 43% (49%) Cycling maps 48% (51%) SIGNPOSTING Tourist info Apps Tourist info 67% (72%) 26% (33%) 35% (36%) 23% (27%) ADFC-Radreiseanalyse 2021 | 18 | 11.03.2021 (x) = previous year Half of cyclists use apps on the go – the clear favourites Public Komoot Google Regional app Outdooractive transport apps 63% 59% 14% 12% 10% + 19% + 27% + 2% ADFC-Radreiseanalyse 2021 | 19 | 11.03.2021 CYCLE 7% Point-to-point cyclists (65%) Regional cyclists (35%) Stay at different locations along their cycle route TOURISTS Explore a region during circular tours from a fixed base Average kilometres per day Average kilometres per day 70 km 57 km Cycle stages Ø 7 Cycle their bike on Ø 6 days Accommodation choices 67% hotel 42% hotel (-6%) 48% guest house (+7%) 33% holiday apartment (+7%) 22% campsite (+5%) 16% guest house 12% holiday apartment 10% campsite 10% with relatives/acquaintances (+4%) 8% with relatives/acquaintances (+4%) Hygiene measures at the accommodation were particularly important for 26% of cycle tourists. (x) = comparison with 2020 Image: AdobeStock Hugo1313 Cycle tourists travel more sustainably 39% arrival (+/-0) 20% arrival (+2%) 40% departure (+/-0) 23% departure (+8%) 34% arrival (-2%) 31% departure (-4%) © Pixabay © (x) = comparison with 2020 ADFC-Radreiseanalyse 2021 | 21 | 11.03.2021 Cycling in Germany – by choice? 74% like to travel within Germany 88% of cycle 48% because of the short journey tourists went Reasons for 48% because of the pandemic on trips trips within Germany within 41% because of the good infrastructure Germany 33% feel safe in Germany in 2020 31% appreciate the cycle tourism offers ADFC-Radreiseanalyse 2021 | 22 | 11.03.2021 Adobe Srock/Darknightsky Top routes and regions: most popular cycling destinations 265 long-distance cycle routes covering 76,000 km 350 regional routes covering 30,000 km ADFC-Radreiseanalyse 2021 | 23 | 11.03.2021 © ADFCBett+Bike Sevice GmbH Image: iStoc k Photo/geogif Top 10: most popular cycle routes in Germany The most popular routes from a total of 151 River cycle routes were popular classics Elberadweg reclaims #1 position © TVSSW_S.Dittrich Figures in % | Compared to the previous year ADFC-Radreiseanalyse 2021 | 24 | 11.03.2021 Top 5: most popular federal states in Germany Bavaria Mecklenburg-West Pomerania Lower Saxony North Rhine-Westphalia Baden-Württemberg Figures in % | Compared to the previous year ADFC-Radreiseanalyse 2021 | 25 | 11.03.2021 Top 10: most popular cycling regions in Germany The top performers among the 126 regions Trend towards quieter routes Ostholstein 1 Lake Constance 2 Münsterland 3 Ostholstein is the new leader Aller-Leine Valley 4 5 6 Mittenwald (Upper Bavaria) 7 Northern Black Forest 8 Weser Uplands 9 Elbe (Elbe Valley) 10 © © Service Tourismus LanzFehmarn, Svenja Figures in % | Compared to the previous year ADFC-Radreiseanalyse 2021 | 26 | 11.03.2021 Top 5: most popular destinations abroad Netherlands Austria Italy France Spain Figures in % | Compared to the previous year ADFC-Radreiseanalyse 2021 | 27 | 11.03.2021 Future outlooks ADFC-Radreiseanalyse 2021 | 28 | 11.03.2021 Pixabay Prospects: between hope and uncertainty 69% of cycle tourists are planning a cycling holiday in 2021 The coronavirus pandemic continues to affect our lives in 2021. 77% of those who went on a cycling 49% of those who did not go on a holiday in 2020 are also planning a cycling holiday in 2020 are planning trip in 2021. a trip in 2021. ADFC-Radreiseanalyse 2021 | 29 | 11.03.2021 Challenges: DMOs providing stimulus Top performers Hygiene Digital information offers Intelligent infrastructure concepts Suggestions of tours off the beaten track Visitor Newcomer management commitment Themed routes Target group marketing ADFC-Radreiseanalyse 2021 | 30 | 11.03.2021 Image: April-Agentur 12 premium routes: central axes with high-quality infrastructure €45 million to expand and extend ADFCthe-Radreiseanalyse German 2021 cycling| 31 | 11.03.2021 network Pixabay Potential for synergies between cycle tourism and everyday cycling 33% of cycle tourists use their bike more in their daily lives (-7%) 59% also use leisure routes for their daily journeys (+5%) Image: ADFC Magdeburg ADFC Image: Image: F1online/Ingolf Hatz Cultura Creative Cultura Hatz F1online/Ingolf Image: Seize the opportunities! €900 million for cycling Image: moerschy on Pixabay Thank you for your attention! German National Cyclists’ Association Allgemeiner Deutscher Fahrrad-Club e. V. (ADFC) Mohrenstraße 69, 10117 Berlin, Germany Tel.: +49 30 209 14 98-0 Email: [email protected] Website: www.adfc.de Follow us: ADFC-Radreiseanalyse 2021 | 34 | 11.03.2021.
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