Cycle Tourism Released at – for More Than 20 Years! CMT 2021

2021 ADFC Bicycle Travel Analysis

22nd national survey on the bicycle travel market

Presented by: Frank Hofmann Deputy Chairman, ADFC Janine Starke Head of Tourism, ADFC About the ADFC

Cycling policy and Focus areas Services interest representation

ADFC-Radreiseanalyse 2021 | 2 | 11.03.2021 Deutschland per Rad entdecken 2021/22

www.deutschland-per-rad.de

13th edition The calling card for German cycle tourism released at – for more than 20 years! CMT 2021

ADFC-Radreiseanalyse 2021 | 3 | 11.03.2021 2021 ADFC Bicycle Travel Analysis

A huge thanks to our partners! Methodology: representative online survey

2 national online panels Public survey via ADFC channels

Panel 1 Panel 2 Cycle tourists with ≥ 3 overnight stays + questions on day trips

Total population: cycling in general/short Evaluation: 10,692 respondents trips/cycling holidays/ Weighting of results day trips by bike No skewing of results caused by Non-cycle tourists cycling enthusiasts (ADFC members) Representative results Respondents aged 18+ ADFC-Radreiseanalyse 2021 | 5 | 11.03.2021 Cycle tourism target groups

Day trips What impact has the coronavirus pandemic had Day on cycle tourism? trippers Cycle tourists Point-to-point cyclists Regional cyclists

Min. 3 nights

ADFC-Radreiseanalyse 2021 | 6 | 11.03.2021 Pandemic led to increased bicycle usage

78% of Germans cycled occasionally to regularly.

13% bought a new bike

55% used their bike more often due to the pandemic

32% for trips 30% for daily journeys

19% for sport 15% to travel to work

ADFC-Radreiseanalyse 2021 | 7 | 11.03.2021 Focus on day trippers

Day trips What impact has the coronavirus pandemic had Day on cycle tourism? trippers Cycle tourists Point-to-point cyclists Regional cyclists

Min. 3 nights

ADFC-Radreiseanalyse 2021 | 8 | 11.03.2021 Cycling trend: 41% more cycling trips during leisure time

11% for the first time 464 mil. (+ 41%) 58% during leisure time of Germans completed 64 mil. (+ 2%) at least while on holiday one cycling trip Ø 16 trips in 2020 during leisure time ADFC-Radreiseanalyse 2021 | 9 | 11.03.2021(2019: 9)

Ø 42 years old 31% use an e-bike

25% families with children

Travel to starting point

65% started their 33% trip from 67% home (+11%) 80% drove up to 60 km to starting point

ADFC-Radreiseanalyse 2021 | 10 | 11.03.2021

Image: Tourismusverband Inn-Salzach Which way? Well informed while on the go!

Apps increasingly popular on the go 54% (+ 9%) 60% Google (+ 19%) 58% komoot (+ 24%) 73% want 10% DMO apps (+ 8%) tour suggestions

Make tour suggestions more appealing ADFC-Radreiseanalyse 2021 | 11 | 11.03.2021

Image: Schwarzwald Tourismus GmbH Focus on cycle tourists

Day trips What impact has the coronavirus pandemic had Day on cycle tourism? trippers Cycle tourists Point-to-point cyclists Regional cyclists

Min. 3 nights

ADFC-Radreiseanalyse 2021 | 12 | 11.03.2021 The coronavirus pandemic also affected cycle tourism CYCLE TOURISM MARKET VOLUME

mil. mil. mil. mil. mil. mil.

Cycle tourists mil.

mil. Short breaks (max. 2 nights) mil.

ADFC-Radreiseanalyse 2021 | 13 | 11.03.2021 Cycle tourism: ideal for holidays during the pandemic

18% went on a cycling holiday to make up for a postponed trip

54% went on a 22% went on a cycling holiday cycling holiday as an alternative to a cancelled trip for the first time!

ADFC-Radreiseanalyse 2021 | 14 | 11.03.2021

Pixabay Cycle tourism: how did the pandemic affect behaviour?

For 51%, the Travel decision 50% max. 1 month cycling trip was prior to departure the main holiday

Main travel season Destination July /August Due to the pandemic, 48% remained in Germany ADFC-Radreiseanalyse 2021 | 15 | 11.03.2021 Cycle tourists: experienced independent travellers

Ø 55 years old 32% use an e-bike 39% 54% travel with their partner 61% male

Trip duration: 90% organised Ø 6 nights

cycling trip themselvesADFC-Radreiseanalyse 2021 | 16 | 11.03.2021 E-bike trend continues

Proportion of cycle tourists E-BIKE TREND using an e-bike

31% of day trippers use an e-bike

ADFC-Radreiseanalyse 2021 | 17 | 11.03.2021 Analogue experience – digital information Before the cycling trip During the cycling trip

Apps 52% (51%) Internet Cycling maps Recommendations 76% (83%) 42% (43%) 43% (49%) Cycling maps 48% (51%)

SIGNPOSTING Tourist info Apps Tourist info 67% (72%) 26% (33%) 35% (36%) 23% (27%)

ADFC-Radreiseanalyse 2021 | 18 | 11.03.2021 (x) = previous year Half of cyclists use apps on the go – the clear favourites

Public Komoot Google Regional app Outdooractive transport apps 63% 59% 14% 12% 10%

+ 19% + 27% + 2%

ADFC-Radreiseanalyse 2021 | 19 | 11.03.2021 CYCLE 7% Point-to-point cyclists (65%) Regional cyclists (35%) Stay at different locations along their cycle route TOURISTS Explore a region during circular tours from a fixed base

Average kilometres per day Average kilometres per day 70 km 57 km Cycle stages Ø 7 Cycle their bike on Ø 6 days Accommodation choices 67% hotel 42% hotel (-6%) 48% guest house (+7%) 33% holiday apartment (+7%) 22% campsite (+5%) 16% guest house 12% holiday apartment 10% campsite 10% with relatives/acquaintances (+4%) 8% with relatives/acquaintances (+4%) Hygiene measures at the accommodation were particularly important for 26% of cycle tourists. (x) = comparison with 2020 Image: AdobeStock Hugo1313 Cycle tourists travel more sustainably

39% arrival (+/-0) 20% arrival (+2%) 40% departure (+/-0) 23% departure (+8%)

34% arrival (-2%) 31% departure (-4%) © Pixabay © (x) = comparison with 2020 ADFC-Radreiseanalyse 2021 | 21 | 11.03.2021 Cycling in Germany – by choice?

74% like to travel within Germany

88% of cycle 48% because of the short journey tourists went Reasons for 48% because of the pandemic on trips trips within Germany within 41% because of the good infrastructure Germany 33% feel safe in Germany in 2020 31% appreciate the cycle tourism offers ADFC-Radreiseanalyse 2021 | 22 | 11.03.2021

Adobe Srock/Darknightsky Top routes and regions: most popular cycling destinations

265 long-distance cycle routes covering 76,000 km

350 regional routes covering 30,000 km

ADFC-Radreiseanalyse 2021 | 23 | 11.03.2021 © ADFCBett+Bike Sevice GmbH Image: iStoc k Photo/geogif Top 10: most popular cycle routes in Germany

The most popular routes from a total of 151 River cycle routes were popular classics

ADFC-Radreiseanalyse 2021 | 24 | 11.03.2021 Top 5: most popular federal states in Germany

Bavaria Mecklenburg-West Pomerania Lower Saxony North Rhine-Westphalia Baden-Württemberg

Figures in % | Compared to the previous year

ADFC-Radreiseanalyse 2021 | 25 | 11.03.2021 Top 10: most popular cycling regions in Germany

The top performers among the 126 regions Trend towards quieter routes Ostholstein 1 Lake Constance 2 Münsterland 3 Ostholstein is the new leader Aller-Leine Valley 4 5 6 Mittenwald (Upper Bavaria) 7 Northern Black Forest 8 Weser Uplands 9 Elbe (Elbe Valley) 10 © © Service Tourismus LanzFehmarn, Svenja Figures in % | Compared to the previous year

ADFC-Radreiseanalyse 2021 | 26 | 11.03.2021 Top 5: most popular destinations abroad

Netherlands Austria Italy France Spain

Figures in % | Compared to the previous year

ADFC-Radreiseanalyse 2021 | 27 | 11.03.2021 Future outlooks

ADFC-Radreiseanalyse 2021 | 28 | 11.03.2021

Pixabay Prospects: between hope and uncertainty

69% of cycle tourists are planning a cycling holiday in 2021

The coronavirus pandemic continues to affect our lives in 2021.

77% of those who went on a cycling 49% of those who did not go on a holiday in 2020 are also planning a cycling holiday in 2020 are planning trip in 2021. a trip in 2021.

ADFC-Radreiseanalyse 2021 | 29 | 11.03.2021 Challenges: DMOs providing stimulus

 Top performers Hygiene  Digital information offers  Intelligent infrastructure concepts  Suggestions of tours off the beaten track Visitor Newcomer management commitment  Themed routes  Target group marketing

ADFC-Radreiseanalyse 2021 | 30 | 11.03.2021 Image: April-Agentur 12 premium routes: central axes with high-quality infrastructure

€45 million to expand and extend

ADFCthe-Radreiseanalyse German 2021 cycling| 31 | 11.03.2021 network Pixabay Potential for synergies between cycle tourism and everyday cycling

33% of cycle tourists use their bike more in their daily lives (-7%)

59% also use leisure routes for their daily journeys (+5%) Image: ADFC Magdeburg ADFC Image: Image: F1online/Ingolf Hatz Cultura Creative Cultura Hatz F1online/Ingolf Image: Seize the opportunities! €900 million for cycling

Image: moerschy on Pixabay Thank you for your attention!

German National Cyclists’ Association Allgemeiner Deutscher Fahrrad-Club e. V. (ADFC) Mohrenstraße 69, 10117 Berlin, Germany

Tel.: +49 30 209 14 98-0 Email: [email protected] Website: www.adfc.de

ADFC-Radreiseanalyse 2021 | 34 | 11.03.2021