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SPRING/SUMMER 2019 SPRING/SUMMER 1 2019 SPRING/SUMMER 3 RIDING SPRING/SUMMER 2019 SPRING/SUMMER #EVERYDAY SPRING/SUMMER 2019 SPRING/SUMMER 06— 90— INTRODUCTION TREND COLLECTION 10— 110— AGU SINCE 1966 SIX6 COLLECTION 12— 118— AGU & TOPSPORT PREMIUM COLLECTION 14— 132— #EVERYDAYRIDING CHAMOIS 16— 134— TECHNOLOGY SIZING TABLE 22— 136— DRESS GUIDE TECH SPECS 24— ESSENTIAL COLLECTION 26— JERSEYS 40— JACKETS 46— SHORTS 54— BASE LAYERS AGU BV Koraalstraat 1 60— 1812 RK Alkmaar ACCESSORIES The Netherlands 70— P.O. Box 1050 1810 RK Alkmaar BODY CARE The Netherlands 72— T +31 (0)72 541 15 11 EYEWEAR [email protected] www.agu.com www.abcb2b.eu 78— HELMETS This brochure lists the recommended retail prices. Subject to changes in model and price. 86— 5 SHOES SPRING/SUMMER 2019 SPRING/SUMMER SUMMER IS HERE! LAYERS OF CLOTHING ARE BECOMING FEWER AND THINNER AND FOR MANY THIS IS THE MOMENT THEY HAVE BEEN WAITING FOR. THAT TIME OF THE YEAR THAT MAKES CYCLING SO FANTASTIC, LONG SUMMER EVENINGS, THE EARLY MORNING LIGHT, ENTIRE DAYS ON THE BIKE OR COMMUTING IN SHORTS. After taking a new direction in 2018 in terms of design, this year we are taking another step for- ward. For our summer range, we have designed a number of beautiful collections, through which we offer cyclists comfort at all levels with a choice of different styles. There is, for example, our Essen- tial collection, in which you will find the technical basics that you need as a cyclist. Please don’t confuse basics with ‘ordinary’; all Essential items are made from high-quality technical materials. The Trend collection responds to the current trends and colours, whereas our Six6 collection is a nod to the past with a contemporary twist. The Premium collection is state-of-the-art, where our designers had carte blanche to produce the high- est quality clothing with no compromises. New this year are our High Summer products, items that keep you nice and cool on hot days or during intensive climbs. In addition, our col- laboration with various top athletes has given us new insights into the wishes of top-level athletes. These are insights that we have introduced in our collections and that are therefore available to everyone. But for all of our products, we are always on the lookout for the best materials and optimum fit in a widely varying price range, enabling every cyclist to enjoy AGU quality and design. Whether you are training for the Amstel Gold Tour or use your bike for your daily commute, we make sure that you are comfortable when riding and that you trust the materials in all conditions. We are AGU. Let the summer begin. #everydayriding 7 ABOUT AGU ABOUT ABOUT AGU THE ALKMAARSE GROOTHANDELS UNIE WAS FOUNDED IN 1966, FOLLOWING A MERGER BETWEEN THREE BICYCLE WHOLESALERS. THE COMPANY'S TREMENDOUS SUCCESS AND INTERNATIONAL BREAKTHROUGH FOLLOWED 10 YEARS LATER. In the early years, AGU traded primarily in parts and accessories for bikes and scooters. In 1974, AGU introduced lightweight bike bags. However, the huge success and international breakthrough came in 1976, when AGU’s rain suit won a design competition launched by the Dutch Ministry of Transport, Public Works and Water Management. More than one million of these iconic rain suits were sold throughout Europe – an extraordinary boost for the company. In 1978, AGU presented its bike racing clothing during a trade fair for cycling, the Tweewieler- RAI. But at that point, the company had already taken its first steps in the world of bicycle racing. The sponsoring of world champion slipstreamer Cees Stam in 1977 was the start of AGU’s many years of high visibility at the top of cycle sport. In 1984, AGU joined forces with the legendary Panasonic team led by Peter Post. Then, in 1990, AGU incorporated Leontien van Moorsel into its team, just days before she won two world championships in Tokyo. After a long and successful stretch sponsoring the Rabobank team from 1996 to 2012, AGU left the professional peloton. These 40 years of experience at the highest level remain the basis of AGU’s cycling collection today. Fully in line with AGU’s tradition, the range of cycling clothing meets the needs of cyclists and mountain bikers at all levels. Reliable, functional and stylish cycling clothing and accessories, with the distinctive AGU signature. For sun or rain, from high-value Premium products to high-quality basics from the Essential line, AGU keeps you cycling every day. 9 9 SINCE 1966 1966 AGU ABOUT SINCE 1966 1974 1976 1984 1989 1996 2011 2017 On 1 May, three wholesalers in Alkmaar With the introduction of the Carbon merge: the firms Kerkmeer (Willem Fibre chamois in 2011, AGU raises the Kerkmeer), GOMO (Foppe Bergsma) and chamois padding collection to a new, Jako (Jaap van den Kommer). Van den The Dutch Ministry of Transport, Public higher level. The chamois is unique due Kommer becomes the general manager Works and Water Management launches to the use of carbon fibres that provide and they start work in a new building a playful competition to encourage a better distribution of heat, optimum with 14 employees. The Alkmaarse cycling: ‘Who can design the best rain transport of perspiration moisture AGU enters into a partnership Groothandels Unie is born! suit?’ Out of 87 entries, most of them and a permanent antibacterial effect. with BEAT Cycling Club. AGU from the world of fashion, AGU’s rain The chamois is notable not only for its supports the grand ambitions suit wins the award. This marks the comfort, but also for its technical look. of the first professional cycling beginning of an extraordinary boost for club in the history of cycle sport the AGU brand and for the company. and contributes towards the More than one million AGU-Sport suits club’s further development. AGU are sold throughout Europe. is the official clothing supplier for the track team, the road team and club members. An old classmate, Anton Duyn, walks into AGU one day and asks why only natural chamois leather is used in racing shorts. He has a bolt of cloth under his arm from the Japanese company Kuraray Co. Ltd. It is a type of imitation Team leader Peter Post calls Peter van leather that up to this point has den Kommer to ask whether Steven only been used in the most expen- Rooks, who is under contract with AGU sive Mercedes models. The first at this time, can return to be part of the shorts using the imitation natural team. In return, AGU will provide clothing chamois are made by Moa Sport for the Panasonic Raleigh team from in Italy and tested by Peter Post’s 2018 now on, including a young Erik Breukink Panasonic team. AGU is the first During the Winter Olympic among its members. company in the world to process Games in PyeongChang, South artificial chamois padding in the Korea, AGU is the clothing shorts and market them, under partner for no fewer than 10 the name Nalini. national teams. It provides the skating teams of Belgium, Denmark, Estonia, Finland, The theme of ‘cycling pleasure’ is Kazakhstan, Latvia, Taiwan, launched. From now on, AGU is Belarus, and Switzerland with going to develop products that make the super-fast competition suits cycling more fun. Production starts from the Netherlands. on lightweight bike bags. The location chosen for production is Japan, which at this time is a low-wage country. The first bags are made by Yashuo Kurata in the heart of Tokyo. Japan’s image is not yet particularly good, partly due to rusty After dressing the Panasonic, Koga and AGU- Datsuns and Toyotas, so the ‘Made in Continental teams for many years, a contract Japan’ stickers have to be removed from is concluded in october 1996 for AGU to act as the packaging once the goods arrive in clothing sponsor for the Rabobank team. The Alkmaar. contract will last for a memorable 16 years. 11 SPRING/SUMMER 2019 SPRING/SUMMER AGU HAS A RICH HISTORY IN TOP-CLASS SPORT AND, LIKE TOP ATHLETES, WE PLACE HIGH DEMANDS ON OUR PRODUCTS. AFTER ALL, NOWADAYS, JUST A THOUSANDTH OF A SECOND DETERMINES WHETHER AN ATHLETE IS STANDING ON OR NEXT TO THE PODIUM. BY COLLABORATING WITH THESE ATHLETES, WE CAN HONE OUR CLOTHING TO THE HIGHEST ACHIEVABLE LEVEL IN QUALITY, INNOVATION AND AERODYNAMICS. THIS ALLOWS ATHLETES TO FOCUS ON THEIR PERFORMANCE. Whereas in the past we were known as the clothing sponsor of mainly the Rabobank and Panasonic teams, nowadays we supply clothing to a wide range of sports teams. One of these teams is BEAT Cycling Club, the professional Track Team in which Theo Bos and others ride in the AGU speedsuit, a suit in which aerodynamics are crucial. We developed this suit in conjunction with BEAT and the success of these suits proves that we have created a successful final product that we can be proud of. As well as the Track Team, we also provide clothes for the BEAT Road Team. Also riding in the top league in AGU outfits are the teams of Destil- Parkhotel, Vlasman and Swabo. During the beach racing season, Imming’s top team rides in AGU clothing; this team tests our clothing in harsh conditions along the coastline. A remarkable aspect is that our technology and aerodynamics have been found to be so good that these are now also applied to speed skating, which was not in vain: during the Olympic Games in Pyeongchang, no less than ten countries wore AGU speed skating suits, also worn by Bart Swings when he achieved a silver medal.