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Company Mission, Vision and Value Siam Winery Corporate Profile Siam Winery was founded in 1986 by Chalerm Yoovidhya with his vision to offer consumers wine as a healthy alcoholic drink, and to become Asia’s leader in wine and wine beverages in harmony with our partners, the society and the environment. He had the clear and strong aim to build a Thai wine culture. Chalerm knew that in order to sell wine in the Thai market, he needed to slowly adjust the fermented taste of wine to the Thai palate. Thus, SPY Wine Cooler was born. With sales today of more than 100 million bottles per annum, SPY is a deeply and positively established brand, and the most popular alcoholic beverage amongst women in Thailand. During the late 1990s Siam Winery rapidly developed its still wine business, culminating with the launch of Monsoon Valley in 2002. These wines are quintessential New Latitude Wines. Award winning Monsoon Valley wines now focus on international varietals, thriving in tropical conditions, grown at Siam Winery’s Hua Hin Hills Vineyard, the first and only vineyard in Prachub Kiri Khan province located two and a half hour south of Bangkok. Siam Winery has opened the vineyard's doors to welcome visitors to a unique wine tourism experience, where they can indulge in the exciting allure of New Latitude Wines and will also be able to learn about tropical viticulture from Siam Winery’s professional team. Siam Winery’s state-of-the-art winery in Samut Sakhon province is located just an hour from Bangkok. The local winemaking team is lead by an energized and experienced German winemaker, Kathrin Puff, as well as tropical viticulture and winemaking consultants from Germany. Together they work at the highest level of professionalism to guarantee world-standard winemaking as well as the best possible quality in every bottle of Siam Winery’s premium wines. Apart from establishing and promoting the best of Thai products, Siam Winery is also continually looking to expand its portfolio through the import of the highest quality products. In early 2010, World of Wines™, a selection of award-winning wines imported by Siam Winery, was launched, together with the introduction of Siam Winery’s “Wine Wheel Selector”, designed to educate consumers on how to best pair the right wines with the right food. At Siam Winery we continue to invest in the future, planting top quality grapevines on several hundred acres of land, as well as working with our local contract farmers so as to enable us to offer an array of quality brands to consumers, now and in the future. Export With the vision to build a wine culture in the Asian market, Siam Winery first launched exports from Thailand in 1998, and has continuously expanded its international business, and is now exporting to 28 countries including the Netherlands, the United Kingdom, Germany, Japan and several markets in Asia. Today Siam Winery is the leading wine beverage producer in Asia, with the established leading RTD in ASEAN. In 2013, with its continuing aim to achieve the above vision, Siam Winery has grown its international market as it launches products in China and Indonesia. Product concepts SPY A sparkling refreshing wine beverage made from a blend of grape wine and sparkling water. For many, it is their introduction to alcoholic beverages. Currently, it is the market leader in Thailand and South East Asia. There are a total of ten variants under the SPY brand, with both the wine Cooler range and Cocktail range being made from tropical fruit extracts. Fresco A fruit wine blended from grapes and different kinds of fruits. With its moderate content of alcohol (8%) and its convenient screw cap closure, it is perfect to be enjoyed at any time and any place. Fresco has two ranges for enjoyable drinking; fruit wine, and sparkling fruit wine, with an excellent balance of sweetness, lightness, and smooth taste. Fresco is suitable for new wine drinkers who want an easy enjoyment for those relaxing times with friends. Boone’s A fruit wine from USA. BOONE’S has an attitude of casual sophistication. It is a refreshingly light fruit wine that brings people together. Gerolsteiner Gerolsteiner, the world’s leading brand of premium sparking water, was founded in Germany 1888, originating from the unique geological character of the Volcanic Eifel, in Germany, where the eruptions in the past of over 350 volcanoes have caused the continuous release of CO2 within the earth. This special combination of carbonic acid and dolomite rock 200 meters under the ground has resulted in a totally distinctive and very special natural sparkling water. Red Bull Red Bull Energy Drink is a functional beverage. Thanks to a unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink will help increases performance, increases concentration and reaction speed, improves vigilance and stimulates metabolism. Red Bull makes you feel more energetic and thus improves your overall well-being. Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life. World of Wines™ World of Wines™ is a selection of good quality brands from leading international wine producers. It provides you the best price, one that cannot be found elsewhere in this range of international premium top-class wine products in Thailand. Our range includes a variety of award- winning brands, thereby ensuring there is a brand and label that responds to each and all of your preferences, any occasion, or every specific needs and lifestyle. At World of Wines™, you can pick from a portfolio which spans from America to South Africa and Thailand. The price range starts with everyday wines to the limited and rare finds, which all elevate new experiences for good times and dining pleasure. These include:- Monsoon Valley - Thailand New Latitude Wines. Monsoon Valley Wines are award-winning wines made from carefully selected grapes grown at Hua Hin Hills Vineyard in Thailand. Aromatic, enticing and renowned for subtle aromas and expressive taste, the leading new latitude wine crafted by Siam Winery winemaker Kathrin Puff and her team, have attracted a following in Thailand and at Thai restaurants around the world. Naga - Thailand Naga is an easy drinking Thai wine, with a hint of French wine. Chakana – Argentina Chakana is one of the pioneers of the new generation of wineries developed with the Malbec export boom and have achieved great recognition by the top journalists of the wine world. Chakana’s winemaking philosophy is based on producing top quality fruit from its own vineyards in Mendoza’s best regions and on making wine with minimum intervention to promote the expression of terroir. Banrock Station (Accolade Wines) - Australia Banrock Station is a large property on the banks of the Murray River in South Australia where fine wines are crafted to create flavorsome, generous, and high quality Australian wines. Every Banrock Station wine sold we contribute to global conservation and strive for greater environmental responsibility with our packaging and use sustainable techniques in the vineyard and winery. Every time you enjoy Banrock Station wine, you help us help the earth. Berri Estates (Accolade Wines) - Australia Berri Estates Winery is situated in the heart of South Australia's Riverland between Berri and Glossop. The majestic River Murray is the essential element in providing premium grapes for our wines. Berri Estates is the Australia's largest single operating winery and distillery complex, well equipped with modern drainage, pressing, clarifying and chilling facilities to guarantee the quality of all its wines. “Berri Estates is the Australia’s Favourite Wine” Cask 88 - Australia The fruit-forward style is just right for your great outback dinner party or BBQ. Kookaburra’s Head - Australia A “new world” style wine from cool climate vineyards in the Riverina region in New South Wales, Australia. Bursting with flavor, yet extraordinarily well balanced, it pairs exceptionally well with an assorted range of foods. McGuigan (Australian Vintage) - Australia The McGuigan name is synonymous with Australian winemaking. It is known as "the flavour of Australia" Four generations of the McGuigan family have made wine their life, demonstrating a deep commitment and passion for Australian wine. It is this commitment to quality grapes for both domestic and international wine drinkers and dedication to modern Australian winemaking, which has made them the winner of International Winemaker of the year 2009 2011 and 2012 from IWSC. Tempus Two (Australian Vintage) - Australia Born into a long dynasty of celebrated vintners, Lisa McGuigan was destined to create something truly special when she chose to follow in her family’s footsteps and start her own wine label in 1997. So, Tempus Two, meaning “second time” was created. Thus began the story of one of Australia’s truly iconic wine brands. Winzer Krems - Austria Winzer Krems is one of the most significant producer and most successful exporter of estate bottled quality wine in Austria. The domicile in Krems with the venerable address “Sandgrube 13” is an obligation for quality. First priority is that grapes are delivered completely physiologically ripe, healthy and just harvested to be pressed freshly. Exclusively hand-picked grapes are delivered by the member winegrowers according to an exact harvesting plan. The grapes are separated due to their ripeness/ sugar content, quality level, grape variety and origin. Casillero del Diablo (Concha Y Toro) – Chile Casillero del Diablo or “Devil’s wine cellar” is the No.1 Chilean wine in the world.
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