THE 10C MAY DAY -- 1947

THE 10c K M A GUIDE Vol 4 MAY 1947

MAY DAY -- 1947

(See story, Page 6.) 2 THE KMA GUID

7-kc .a;:r The KMA Guide MAIL BOX M AY, 1947 woi osivi Vol. 4 No. 5

Missouri Valley, Iowa The KMA GUIDE is published the first of Am enclosing a dollar for my KMA each month by the Tom Thumb Publish- GUIDE. I have had it ever since it start- ing Co., 205 North Elm St., Shenandoah, ed. I'm making a scrapbook of radio en- Iowa. Owen Saddler, editor; Doris Murphy, tertainers from the pictures in it. I think feature editor; Bill Bailey and Midge Diehl, the GUIDE is the "biggest - little magazine associate editors, Subscription price $1 per off the press. year (12 issues) in the United States; Eunice Edwards. foreign countries, $1.50 per year. Allow two weeks' notice for changes of address and be sure to send old as well as new ad- West Point, Nebraska dress. Advertising rates on request. I enjoy the KMA GUIDE so much, I can hardly wait for it to come each month. Keep up your wonderful work. When are Kenneth, Minnesota you going to print a picture of Edward Please send me the GUIDE for two more May and his family? years. I just couldn't be without it. We Miss Emma Heinemann. like all your entertainers and have KMA (Annette Gertrude, Edward May's 2 year tuned in all day. old daughter, was our "Cover Girl" last Mrs. Gerrit Van Surksum. month. Edward can be seen with his (Thanks. We're glad you enjoy our mother and sister in the picture which ap- GUIDE') pears on the opposite page. We'll try to get Eleanor, Edward's wife, and the com- New Ulm, Minnesota plete family together for a "pic" real Enclosed find one dollar for my renewal. soon.) We all like your magazine fine and read it from cover to cover. Wakefield, Kansas Mrs. Herm. F. Partner, I certainly want to continue my sub- Route 4. scription to the GUIDE. Keep it coming for another year. We like to read about the different entertainers; they seem like Shenandoah, Iowa old friends. You bet I want the KMA GUIDE. I al- Mrs. Wilmer Shivers. ways have something to look forward to My daughter gave me a year's subscrip- Council Bluffs, Iowa tion for my birthday last year, and now Enclosed is $1.00, for which continue my I can't get along without it. I surely en- subscription to the KMA GUIDE. I do enjoy the Party Line with Doris Murphy. joy it very much and also read many ar- She makes the people seem so real. ticles to my blind sister. She thoroughly Mrs. Ralph Kohler, enjoys all the information. 603 West Street. Mrs. W. M. Hannah, (Doris says "Thank-your for your nice Route 2. compliments.)

Gilman City, Missouri Amazonia, Missouri Please renew my subscription to the I have every GUIDE you've printed and GUIDE. I would hate to miss a copy. wouldn't be without it. Miss Bonnie McLey. Mrs. Jane Kelley. MAY, 1947 3

A CHAT there, always on hand when their children need them. But we men are away most of the day, either out in the fields or With Edward May at work down town. A father fills a different place in the hearts of the young- Some people, I suppose, will look upon sters, and they love us for a different rea- Sunday, May 11, as just another day son. You won't, I am sure, for we in this area Some people are ashamed of themselves consider Mother's Day one of the great oc- on Mother's Day. They try, but they are casions of the year. My sister, Frances just too bashful to tell their mother how and I always have, and above you see us wonderful she is and how fine she has with our mother in a picture we had taken been. So they "say it with flowers", or a especially for Mother's Day this year. box of candy. If mother lives close enough, The life of a mother is filled with minor they'll have a big family dinner. tragedies. There's a bad cold, and the child isn't responding to treatment. That You should do all these things. But deep scratch could easily become infected. you should do more. Take her in your arms; give her a big kiss; tell her that Did he, or did he not, swallow that mar- you love her and that there never will be ble? There she is again letting the dog help her eat cookies. Oh, why did he enough Mother's Days to do her the honor she so proudly deserves. have to break his arm on the first day of school? And so it goes with mother cur- She may cry a little when you do, but ing the ills of her little family with love, they will be tears of love and joy. After a miracle "medicine" that doctors and all, she is your mother and you are still scientists will never match. her little boy or girl no matter how big I see all this much more clearly now you are or what success you have a- when I watch my own little daughter, An- chieved. You'll find it to be one of the nette. My wife, Eleanor Jean, watches greatest moments of your life no matter over her constantly. Eleanor will awake how many times you've done it before. from the soundest sleep even if only An- Will that take courage? Maybe so, but nette's breathing seems a bit irregular I wouldn't call it that. But if so, I hope Somehow we fathers escape all this I you and all your family have courage on guess that's because mothers are always Mother's Day this year THE KMA GUIDE Joins KMA Staff lucky Is Three Parties are fun at any time, but a birthday party at the tender age of 3 is one of the first milestones of memory. Such was lucky Saddler's, son of your editor Owen and Elizabeth Saddler (KMA GUIDE, Dec. '45 p. 6 and Aug. '44, p. 5). Tucky's party was Mar. 26 from 2:00 to 5:00 p.m., and he and his mother invited the children shown in the picture below and their mothers. Jon Peterson, age 1, the son of Howard (Pete) Peterson, our Sales Mgr. (KMA GUIDE July '46 p. 15

and Nov. '45 p. 4); David, 31/2, and Mich- ael, 2, the sons of News Editor Ralph Childs; Annette Gertrude May 2, daughter of Eleanor Jean and Edward May, pres. of May Broadcasting Co. and May

Seed Co.; Joey Ennis, 31/2, the son of Joe Ennis, mgr. of the local DeKalb plant; Gayle Tarpenning, 2, the daughter of a local insurance man, Bill Tarpenning; and Meet DUSTY PAYTON, a newcomer to Diane May Rankin, 1, the daughter of J. the KMA staff, but a fellow you'll want to D. Rankin, vice pres. of the May Seed Co., know a lot better. Dusty came to the and his wife Frances. station April 5, from previous radio jobs The kiddies played games, and then at Quincy, Ill., San Francisco, Charleston, refreshments of ice cream, cake and W. Va., Cincinnati, 0., and St. Joseph, Mo. chicken-shaped cookies were served Although he's been in radio for 10 years, Helping lucky celebrate his birthday es- Dusty is only 24. He's unmarried, 510", pecially were Michael Childs, who was 2 weighs 155, has brown hair, blue eyes, a on the same day, and Tucky's sister Bar- pleasant smile and agreeable personality. bara, who missed out on her own party Dusty was born in Kirksville, Mo., at- several months ago because she was sick. tended high school there, and got his start in radio when a friend arranged an au- dition for him at Quincy, Ill. He got the job, singing and playing his guitar, and has been on the air ever since. In the picture, Dusty is wearing one of his fancy, handmade shirts. He has 5-gal- lon hats to complete the costume, and fancy leather boots as well. Dusty likes all kinds of sports, especially bowling and swimming, and his favorite food is steak browned to a medium turn. He says if he had a million dollars, he'd retire on a ranch in Calif. Meanwhile he entertains for you folks on the R.F.D. 960 program, 6-7 a. m. each day, and on COUNTRY FOLKS every day from 11:30-11:45 a.m. Why not write him a note of welcome? L. to R., Ion Peterson, David Childs, An- He'll be doing his best to please you dur- nette Gertrude May, Joey Ennis, Barbara ing the months to come, and we're betting Saddler, Tuck y Saddler, Gayle Tarpen- he will. ning, Diane May Rankin.

.11•• • MAY, 1947

Greece--Agriculture Abroad--Italy

Farm Service Director Merrill Lanafitt and engineer Don. Burrichter are now back home

Landing in New York after their voyage on the -S. S. Honduras Victory - from Lisbon, Por- tugal, the KMA reporters went to Washington, D. C., for final conferences with UNRRA and government officials. They arrived home April 20, and we know you are enjoying their radio reports of their unusual and interesting experience.

[I] Merrill with American donated implements in Corinth. [2] With natives and UNRRA cattle near Magara. [3] L. to R., Ralph Germann, Dir. of Agr. Production UNRRA; Merrill Langlitt; I. R. G. Sutherland, Dir. of Agr. Rehab. UNRRA, and first shipment U. S. hybrid ccrn to Italy, Rome Airport. [4] Marcita—permanently irrigated grasslands in northern Italy. Extension trips into the rural areas of Merrill able to learn from the farmers both Greece and Italy enabled KMA's themselves interesting facts regarding their Farm Service Director Merrill Langfitt to problems, but from government officials gain an unusual insight into the old-world and outstanding authorities, who were at- agricultural practices of these two coun- tending the World Food Conference in an tries. You have heard his first-hand re- effort to solve the world's food needs. ports which we broadcast daily. This is the first time any radio station On their extensive travels, Merrill and has undertaken such a stupendous task. Don rode in a special UNRRA staff car and It was done to help KMA farmers under- had guides and interpreters so they could stand the vital part they play in world converse with the men and women who affairs, till the soil. From Greece they reported Merrill and Don are now available for to you about the citrus fruits, tobacco and a limited number of personal appearances. other crops that provide the farmers with If you would like them to speak in your only a frugal existence. From Italy, where city and show their colored pictures, please agricultural conditions are more progres- write us right away. They already have- sive, they told you of olive and mulberry many engagements arranged and we culture, large vineyards, the raising of hope your request doesn't reach us too artichokes, potatoes etc. Not only was late. 6 THE KMA GUIDE

Good Neighbors Get Gifts Leanna Awards 24 Beautiful Purses to KMA Listeners

No wonder homemaker Leanna Driftmier gram, and have been causing quite a sen- has such a big smile. Every woman loves sation with the ladies this season. We beautiful pocketbooks and to be surround- wish you could see the different style ed by 24 gorgeous purses all at one time bogs Leanna is sending out to the lucky would delight anyone. However, there's winners! Some are black leather . . . another reason she's happy, for she knows others are brown, black and gray vinyl these fine Mo- patent that is marte handbags odorless, dur- will be sent as able and will not gifts to her lis- crack or peel. teners . . to Some have the 24 KM A Good new style long Neighbors. At handles to wear 3:15 p.m. each over the should- week-day, Lean- er .. . others are na has been in the popular asking you to tailored, double write a letter of envelope style 100 words or with three in- less, telling dividual gold in- about a Good itial plates on Neighbor of the flaps. All are yours. Many fine beauties and letters have al- bags that Lean- ready been re- na is very proud ceived, and from these letters each to send out to KMA's Good Neighbors day a winner has been selected. These The Good Neighbor Contest will run lucky ladies receive one of these lovely through May 8. If you haven't sent your bags. letter on your Good Neighbor, why not Momarte bags are advertised in the na- write Leanna today? Listen to her from tion's foremost fashion magazines . 3:15-330 p.m. week days for complete de- they're featured on a daily network pro- tails.

COVER STORY Remember, when you were a child, how you loved to hang May-baskets at the doors of your school friends ... teacher ... and the kids next door? It was a lot of fun. About 2 or 3 weeks before May Day, you'd spend busy evenings cutting, pasting and sewing gay, colorful baskets out of bright tissue paper. Usually Mother and Sister would help, so you could make an extra pretty one for your best boy or girl friend. Back in those days, ready- made May-baskets were not available but nowadays, beautiful ones can be bought at stores. Candy, popcorn or flowers are added to the baskets at the last minute, and the children are off to a happy start. It's more fun when the kiddies can run away, before the recipient of the basket can catch them. On the front cover, you see 4 young KMA children enjoying this old-time custom. They are carrying baskets for their friends and in their new spring outfits, they looked as colorful and bright as the baskets they were carrying. At the left is Geraldine, daughter of Ac- cordianist Jerry Fronek. Standing in the doorway ready to hang her basket is Barbara, daughter of pianist Hilton Griswold, and next is Jimmy, son of Jame s• Blackwood of the Blackwood Quartet. At the left is Donnie, son of clarinetist Eddie Comer. All are around 4 years old. Wouldn't you have enjoyed this cute group bringing you a May-basket? MAY, 1947

Frank Comments old room is all ready and waiting for her. Such is life in the Navy! By FRANK FIELD Johnnie and Maxine are getting along very nicely down at Tctrkio and are grad- Yes, I kno w I ually making a very attractive home out rrornised you folks of their apartment in the G. I. Village. The last month that I first thing Johnnie did was to level off the would have a new space in front of their apartment and sow picture on this page grass seed, which is now high enough for this month, showing mowing. At the same time, he planted some of the Field sweet peas, which are several inches high tribe in action. But, ::trld coming along fine. These are to as Bobby Burns onc-! Himb over their south windows. In front said, "The best laid of those, he has rose bushes already bud- plans of mice and ding out, and rows of annual flowers just men gang aft aaley. peeping through the ground. What is The truth of the mat- worrying him at the moment is what to ter is that this is our rush season at the do about mowing the lawn. The G. I. Seed House and all hands and the cook Bill oi Riahts failed to include any ap- are work.ina long hours trying to get the propriation for lawn mowers . . . and, 25 orders out on time and, at the same time, miles is a little too far to walk, to borrow tryina to take care of customers in the Dad's mower . .. and they don't have any store. By this time next month, I hope car The probable outcome will be bor- things will have quieted down enough so rowing the loan of the neighbor's goat, to that I can get some new pictures for my eat it off! page The shoemaker's children, you :Me has finally gotten the yard around know, always go barefoot. her house au i nicely leveled off and grass Abo-.:t the only change in the status of seed planted. It's ready for the evergreen the various members of the family is that foundation planting now, which will prob- Peggy and Jim are no longer at Pearl ably go in before this page goes to press. Harbor. They had just gotten themselves She plans on using Virginia Junipers at a house and were beginning to get it all the corners and between the windows, fixed up cozy with homemade drapes, cur- and Pfitzer Junipers under the windows tains, etc,, when out of a clear blue sky and beside the steps. Jim received orders assigning him to sea Nothing new to report about Bob and duty for an indefinite period of time! At Elsie and little Bill, except that Bob has first, they thought of course that Pearl Har- been workina very hard evenings getting bor would be his home port and that his yard fertilized and reseeded, and more Peggy could keep the house, but that isn't garden planted. His early garden is right the way the Navy operates. There were south of the garage in a rather protected so many other families without housing location, and he feels pretty proud of the that they had to give it up. fact that his peas, radishes and lettuce are The ship to which Jim was assigned had away ahead of mine, which I planted out to go to the mainland for a three months' in the open on a northeast slope. overhaul job, so there is a possibility that Little Bill is just at the age now where Peggy might be able to stay with Jim in he is always getting into things and he California while the ship is being repair- is so husky that sometimes he is almost ed and until he puts to sea . . . all of more than Elsie can handle. A few days which is not very likely, considering the ago, he crawled out of his high-chair on to terrific housing situation along the west the kitchen cahtint-1 and then fell off on to coast. Confidentially, we are expecting a the floor. Luckily he bounced and didn't phone call, or more probably a telegram, break, but he sure carried a couple of from Peggy any minute, saying to meet black eyes for a while. Thats all for this her in Omaha "next Tuesday -. Well, her month. THE KMA GUIDE N KMA Daily Programs for MAY, 1947

960 ON YOUR DIAL

DAILY DAYTIME PROGRA MS 7:00 o.m.—Lum 'n Abner 7:15 p.m.—Sport News 7:30 p.m.—Sherlock Holmes M ONDAY THR OUGH FRIDAY 8:00 p.m.—Treasury Agent 8:30 p.m.—Sammy Kaye 9:00 P.m.—The Shadow 5:30 a.m.—Blackwo,ci Brotriers 930 p.m.—Those Websters 5:45 am.—Church of the Air 10:00 p.m.—Ralph Childs, News 6:00 a.m.—RFD 960 1015 p.m.—Henry J. Taylor 7:00 am.—News 10:30 p.m.—Dr's Talk It Over 7:15 am.—Frank Field 11:30 p.m.—Newstime 7:30 a.m.—Blackwood Brothers 11:30 p.m.—Dance Orch. 7:45 a.m.—Morning Headlines 8:00 am.—Breakfast Club 9:00 am.—Homemaker's Visit TUESDAY NIGHT 9:30 am.—News 9:45 a.m.—Listening Post (except Mon.) 600 p.m.—Nishna Valley Neighbors 0:00 am.—Breakfast in Hollywood 630 p.m.—Ralph Childs, News 0:30 a.m.—Galan Drake 645 p.m.—Markets & Weather 0:45 am.—Ted Malone 700 o.m.—Lum 'n Abner 1:00 a.m.—Kenny Baker Show 7:15 p.m.—Sport News 1:30 am.—Country Folks 7:30 p.m.—Green Hornet 145 a.m.—Stump Us! 8:00 p.m.— Western Theatre 2:00 noon -Ralph Childs, News 830 p.m.—Rex Maupin 2:15 p.m.—Frank Field 9.00 p.m.—Hank D'Amico 2:30 p.m.—Half Past Noon 930 p.m.—Hoosier Hop 2:45 p.m.—KMA Market Reports 9:45 p.m.—Earl Godwin 1:00 p.m.— West Sisters 1000 :,.m.—Ralph Childs, News 1:15 p.m.—Blackwood Brothers 10:15 p.m.—Joe Hasel, Sports 1:30 p.m.—Bride and Groom 10:30 p.m.—Dance Orch. 2:00 p.m.—Ladies Be Seated 11:30 p.m.—Newstime 2:30 p.m.—Checkerboard Jamb. (M-W-F) 1130 p.m.—Dance Orch. 2:30 p.m.—Elmer Axelbender. (T. Th.) 2:45 p.m.—Zeke & Harpo 3:00 p.m.—Ramblin' Cowboys 3:15 p.m.—Kitchen-Klatter WEDNESDAY NIGHT 3:45 p.m.—Down A Country Road 4:00 p.m.—Zeke & Joan 6:00 p.m.—Nishna Valley Neighbors 4:15 p.m.—Cornland Lyrics 6:30 o.m.—Ralph Childs, News 4:30 p.m.—News 6:45 p.m.—Markets & Weather 4:45 p.m.—Dick Tracy 7:00 n.m.—Lum 'n Abner 5:00 p.m.—Terry and the Pirates 7:15 p.m.—Sport News 5:15 o.m.—Sky Kina 7:30 p.m.—Missing Heirs 5:30 p.m.—Jack Armstrong 8:00 p.m.—Paul Whiteman 5:45 p.m.—Merl Douglas 8:30 p.m.—"Beulah" 9:00 p.m.—Bing Crosby 9:30 p.m.—Henry Morgan M ONDAY NIGHT 10:00 p.m.—Ralph Childs, News 10:15 p.m.—Joe Hasel, Sports 6:00 p.m.—Nishna Valley Neighbors 10:30 p.m.—Dance Orch. 6:30 p.m.—Ralph Childs, News 11:30 p.m.—Newstime 645 p.m.—Markets cS Weather 11:30 n.m.—Dance Orch.

AMERICAN BROADCASTING CO MPANY MAY, 1947 9

THURSDAY NIGHT 4 - 00 p.m.—Zeke (S. Joan 600 p.m.—Nishna Valley Neighbors 4 :15 p.m.—Cornland Lyrics 6:30 p.m.—Ralph Childs, News 430 ',.m.—News 6:45 p.m.—Markets & Weather 4:45 p.m.—Remodel For Vets 7:00 p.m.—Lum 'n Abner 5:00 p.m.—Jimmy Blair 7:15 p.m.—Sport News 5:15 p.m. — Chittison Trio 7:30 p.m.—Town Meeting 5:30 p.m.—House of Mystery 8:30 p.m.—Those Sensational Years 600 p.m.—Harry Wismer 9:00 p.m.—Security Workship 6:15 p.m.—Song Spinners 9:30 p.m.—Fantasy in Melody 6:30 p.m.—Ralph Childs, News 9:45 p.m.—Earl Godwin 6:45 p.m.—Markets & Weather 10:00 n.m.—Ralph Childs, News 7: 00 p.m.—Famous Jury Trials 10:15 p.m.—Cliff Edwards 7:30 p.m.—I Deal In Crime 10:30 p.m.—Dance Orch. 800 p.m.—Gangbusters 11:30 p.m.—Newstime 8:30 p.m.—Musical Library 11:30 P.M. — Dance Orch. 9:00 p.m.—Musical Etchings 930 P.m.—Hayloft Hoedown FRIDAY NIGHT 1000 p.m —Ralph Childs, News 10:15 p.m.—Cliff Edwards 600 p.m.—Nishna Valley Neighbors 1030 p.m.—Dance Orch. 630 p.m.—Ralph Childs, News 1100 p.m.—Newstime 6:45 p.m.—Markets & Weather 11:30 p.m.—Dance Orch. 7:00 p.m.—Heres To Veterans 7:15 p.m.—Sport News 7:30 p.m.—This Is Your FBI SUNDAY PROGRA MS 8:00 p.m.—Break The Bank 830 p.m.—The Sheriff 855 p.m.—Champion Roll Call 7:00 am.—News 9: 00 p.m.—Boxing Bout 7:15 am.—Song Spinners 1000 p.m.—Ralph Childs, News 7:30 am.—Back to the Bible 10:15 p.m.—Henry J. Taylor 8:00 a.m.—Young People's Church 10:30 p.m.—Dance Orch. 8:30 a.m.—Your Worship Hour 11:30 p.m.—Newstime 9:00 am.—Sunday School Lesson 11:30 p.m --De-m7e Orch 9:15 am.—Frank & Ernest 9:30 am.—Revival Hour 0:30 a.m.—Voice of Prophecy SATURDAY PROGRA MS 1:00 am.—Pilgrim Hour 530 a m.—Blackwood Brother. 1:30 am.—Lutheran Hour 545 am.—Church of the Air 2:00 noon -News 600 a.m.—RFD 960 2:15 p.m.—Melodies To Remember 700 a.m.—News 2:30 p.m.—Blackwood Brothers 715 am.—Frank Field 2:55 p.m.—Facts & Fiction 730 a.m.—Blackwood Brothers 1:00 p.m.—Hour of Faith 745 am.—Morning Headlines 1:30 p.m.—National Vespers 800 am.— Wake Up and Smile 200 p.m.— Warriors of Peace 830 a.m.—Premium Time 2:30 p.m —Newstime 900 am.—Homemaker's Visit 2:45 p.m.—Sam Pettengill 930 am.—Forward March 3:00 p.m.—Are These Our Children 9:45 am.—Treasury Salute 3:30 p.m.—News Around World 0:00 am.—Elizabeth Woodward 4:00 P.M. — Darts for Dough 0:15 am.—Buddy Weed Trio 4:30 p.m.—Counterspy 0:30 am.—Piano Playhouse 500 p.m.—Drew Pearson 1:00 a.m.—Tex Robinson 5:15 p.m.—Don Gardiner 1:15 am.—Tell Me Doctor 5:30 p.m.—Greatest Story Told 1:30 am —American Farmer 6:00 p.m.— Willie Piper 2:00 noon -Ralph Childs, News 6:30 p.m.—The Clock 2:15 p.m.—Frank Field 7:00 p.m.—Mysterious Traveller 2:30 P.M. — Half-Past Noon 7:30 p.m.—Calif. Melodies 2:45 p.m.—KM A Market Review 8:00 p.m.— Walter Winchell 100 p.m.— West Sisters 8:15 p.m.—Louella Parsons 1:15 p.m.—Blackwood Brothers 830 p.m.—Jimmy Fidler 1.30 p.m.—Hill Toppers 8:45 p.m.—The Policewoman 1:45 p.m.—This Is For You 9:00 p.m.—Theatre Guild 2:00 p.m.—Speaking of Songs 10:00 p.m.—News 2:30 p.m.—Zeke & Harpo 10:15 p.m.—Set to Music 3:00 p.m.—Ramblin' Cowboys 10:30 p.m.—Dance Orch. 3:15 p.m.—Kitchen-Klatter 11:00 p.m.—Newstime 3:45 p.m.—Jerry Fronek 11:30 p.m.—Dance Orch. I THE KMA GUIDE

On The KMA Windows are washed . . . floors waxed and Spring housecleaning is all done at Party Line the home of ZEKE and JOAN WILLIAMS The reason it was accomplished so quick- With DORIS MURPHY ly was because the family couldn't go any place . . . they were quarantined at Although badly shaken and bruised, home! Hugh King, husband of VIRGINIA none of the BLACK WOOD QUARTET was LEE, took ill with scarlet fever a few days seriously injured when their car turned after his arrival home from service. He over in an auto accident April 10, while had only a light case, but it was neces- enroute to Valparaiso, Nebr. The accident sary for the doctor to quarantine Hugh, ocurred on highway 34, between Union Virginia Lee, her sister Jean and mother and Lincoln, Nebr. Their new car struck Joan, for two weeks. They took advan- heavy mud on the paving, started to skid tage of the opportunity and, by the time and, before it could be brought under con- city officials came to remove the quaran- trol, left the road and landed on its top tine sign, the Williams' home was shining in a ditch. The top and doors were bad- spic and span, and dreaded houseclean- ly damaged and most of the windows ing days were over. Zeke was not quar- were shattered. antined, because he had previously had Having whooping cough isn't such a scarlet fever. hardship, if you are a lucky little girl like Newcaster RALPH CHILDS' family of Linda Lee Moss and live right across the three active young boys will now have street from the school house! The TERRY enough room to romp and play! Ralph MOSS family moved to their new home just bought a big 8-room house and two April 1, and even though Linda hasn't lots, which will be ideal for his family of been able to go to school, she has enjoy- growing children. ed watching her playmates in the school When neighbors and friends noticed an yard. Oftentimes, on their way home, old 1928 Hupmobile car, minus windows children from the third grade will stop by and with scarcely any cushions, parked and talk to Linda through the screened-in at the side of EDITH HANSEN's home porch. Seeing her school friends every they began kidding her about her "new" day certainly helped make the 5 or 6 car. They wanted to know if it were pur- weeks' whooping cough period pass more chased for its beauty, since the Hansens quickly! didn't seem to be using it. Apparently GUESS ZEKE WILLIAMS believes in the someone abandoned the car one night old saying, "It is more blessed to give and never thought it worth coming back than to receive." Zeke says he will never for. After the car was parked at Edith's forget his 36th birthday, because that was for over a week, they called the police the day he gave his wife, Joan, a beauti- who came and hauled it away. The Han- ful wristwatch. Joan is mighty proud of sens have yet to learn the identity of the the new time piece. It is made of yellow person who apparently made them a gift gold, with 4 diamonds and 6 rubies sur- of the 19 year old car. rounding the face of the watch. But Many times you listeners have heard Zeke's birthday didn't go unforgotten . . announcer WARREN NIELSON's voice tell- he was the recipient of a handsome new ing you about a sponsor's product. But suit from the family. you've never heard him SING until one "Skippy", the cute little brown and white morning recently when he was put on the stray puppy that entertainer OMA WEST air . . . and didn't know it. Here's how CORDER found at the studio and took it happened: Often, Warren sings along home, met with a fatal accident. While with the entertainers on the early morn- playing in the street one morning, it was ing RFD program. Noticing this, the con- struck by a car and killed. Oma felt bad- trol operator thought it would be a good ly about it, as the little fellow had already joke to disconnect the entertainers' micro- won a place in her heart. phone and turn on Warren's. By doing MAY, 1947 11

this, Warren's voice was broadcasting hospital for treatment and a check-up, alone .. . and he didn't even know it was DOYLE BLACKWOOD of Chattanooga, going out on the air. And to make it still Tenn., has been singing with the BLACK- MORE of a joke, some of the staff wrote WOOD QUARTET. Doyle is a brother of him "fan" mail, telling him he was the lames and Roy Blackwood. best hillbilly entertainer on KMA. Now IKE EVERLY is making unusually pretty . Warren is planning how he can get music on the early morning program with even with the gang that pulled the joke a new electric amplifier for his guitar. on himi Entertainers OMA and MAE WEST Entertainers on the 6 a m RFD program CORDER lock attractive in their new had several anx- Spring outfits . . ious moments one short powder-b I u e morning when they coats and matching noticed an elderly blue hats. visitor walk direct- Here is a picture ly into the huge of my son. Tom, and plate glass that me, taken on Eas- separates Studio A ter Sunday while from the auditori- Tom was home on um. Apparently, he vacation. Phot o- was confused try- g r a phe r Frank ing to find a door Field came to the into the studio, and house, after we had didn't notice the returned fro m glass. The -thud - church, and tool: made a thunderous the picture. We noise on the air. were sitting on the The visitor was radiator in front of more fortunate than the living room a May Seed en.- window. Back in ployee who did the the Feb, '45 issue same thing several of the KMA GUIDE, years ago ... when you'll find a pic- he walked into the ture of us taking a big glass, it broke turkey from t h e . . giving him quite a fright oven on New Year's Day. That was over JIM KENDRICK is proving as popular an. two years ago, so naturally Tom looks a entertainer as announcer. Your many let- little more mature now. He will be 20 ters showed you enjoyed his singing so years old the 22nd of this month, and will much that Jim now has a show of his own graduate from the University of Iowa next . . CORNLAND LYRICS, at 4:15 each February. He is majoring in advertising week day afternoon. Tune in . . . you'll and journalism. like it. Winning championships seems to run in Entertainer HARPO RICHARDSON is dis- our KMA family. Remember in the May tinguished by his long side-burns and the '46 issue of the GUIDE, we gave you a unusual style in which he wears his neck- picture of the KMA KIDS, the women's tie, Harpo can be heard at 2:45 each bowling team who won the 1945-46 city week day afternoon, playing and singing championship in Shenandoah, and were with Zeke Williams. runners-up for the title in 1944-45. Fred Warren (ELMER AXELBENDER) is This year, our KMA KIDS are running enjoying the new moving picture camera true to form, for at the close of the 1946-47 his wife gave him for Christmas. He's season, they came out on top once more. proving quite an amateur movie producer, successfully defending their title against While R. W Blackwood has been in the 7 other teams. 12 7:1 KMA GUIDE

B:ilte Fellows. Billie was one of the Program Personals lucky youngsters to be awarded a dandy By BILL BAILEY cocker spaniel pup by the makers of Many KMA neighbors have been find- Dwariies Wheatmix. Hundreds of entries ing themselves fortunate in winning were mailed in response to the announce- prizes and recognition on our programs ments made on EDITH HANSEN'S HOME- during the past month. We'd like you to MAKER program and, although there were meet a few of them through OUT PRO- a number of winners in the KMA territory, Billie's home was closer to Shenandoah. We were able to visit him and witness first-hand the joy that can be portrayed on the face of a youngster only when talking about his dog. Billie is a mighty fine boy . . . 5 years old and as bright as a dollar, as you can see from the picture below. You might suspect that that's Billie's new cocker spaniel puppy with him. He's named him "Salty" and although we were unable to find out just why, we think it's a mighty good name, don't you? GRAM PERSONALS column in this issue. Billie's daddy works for a packing plant I am sure many of you were listening in Bedford and we had a very nice visit to Tom Breneman's BREAKFAST IN with him, his parents, and his sister, Jane. HOLLYWOOD program Mon. rhrnina We hope you heard our broadcast with Apr. 14, and hope that you also heard them, which was released over KMA at the preceding quarter-hour broadcast 9:45 a.m. Mon., Apr, 14. which was especially prepared to intro- We've just learned of another lucky duce a few of the principals that Tom youngster in our area . . . Tommy John- later saluted as Good, Good Neighbors. son of Sidney, Ia. Tommy has been The above picture is of Mr. and Mrs. awarded a brand-new bicycle by Gen- Merrill Griggs and Dr. J. B. Martin, Chair- eral Mills, the makers of Wheaties. man of the Aid to the Blind Committee of the Clarinda Lions' Club. Mrs. Griggs wrote the letter nominating the Clarinda Lions' Club as the day's Good Neighbor; it was read during the BREAKFAST IN HOLLYWOOD broadcast of that morning and the award of a beautiful Arm-Roy orchid was made to the Clarinda Lions for their splendid work in Mr. Griggs' behalf. Mr. Griggs was blinded in a gasoline station explosion in Shenandoah a number of years ago but has surmounted his handicap and today is established in com- mercially plying the art of rug-weaving. This picture was taken during our inter- view prior to the BREAKFAST IN HOLLY- W OOD broadcast. We wish you could have met these folks, for they are nice people and certainly "Good Neighbors". Another pleasant experience we had recently was when we traveled to Bedford, Ia., to meet a young lad by the name of Billie Fellows and "Salty" MAY, 1947 13 Meet Your Neighbor!

One of your good neighbors at KMA for musical star: by playing for cowboy many years has been ZEKE WP-LIAMS, dances in the Lone Star State. His first often tagged "Uncle Zeke" by his friends. radio job was at Wichita Falls, Tex., and ZEKE and JOAN (the Mrs.) came back to he's been on the air now for over 20 KMA Sept. 9 last year and you can hear years. He's traveled all over the States, them together on the 4-4:15 p.m. program. but says the Middle West is the best place Zeke and HARPO RICHARDSON have a to live. program from 2:45-3 each day, and Zeke sings, plays the bass fiddle, violin, man- Zeke is a born organizer. He has a dolin and guitar, on the NISHNA VALLEY band which travels throughout the KMA NEIGHBORS program 6-6:15 p.m. each territory to play for meetings, dances and night, on HALF PAST NOON every day get-togethers and many of you GUIDE 1230-12:45 p.m., and on Tues., Thurs., and fans have no doubt seen him in person. Sat., with ELMER AXELBENDER from 2:30- Zeke has alert brown eyes, black hair, 2: 45 p.m the slow drawl of the native-born Texan. Zeke is an ex-cowboy, born and raised He's tall and slim, and friendliness is sec- on a ranch in Dundee, Tex., and he got his ond nature to him. THE KMA GUIDL Guess Who? Kitchen Wafter Kinks By LEANNA DRIFTMIER

May 1 1 th, Mother's Day, 1947. As we grow older, we realize more and more what our own mothers meant to us. I want to quote something Mary Duncomb of Luverne, Minn., wrote me. "It seems to me there are two words we associate with Mother. They are always and never. Mother always understands, she never for- gets; she is always ready to help, she never lets us go out of her life but always holds us in her heart. She always looks for the best in us, she never loses faith in our ability to accomplish what we set out to do." Your mother may not be beautiful now, as the world judges beauty. Her hair has lost its luster, her cheeks are furrowed, her eyes are dim, yet her face glows with a radiance of love that will never fade

Here's No. 2 of ow new series, entitled MY MOTHER "GUESS WHO?". Can you recognize, (Author Unknown) from this early photo, the KMA personality Someone I love comes back to me pictured above? She's an old friend of In every gentle face I see; yours . . . and has been for a long time. Beneath each wave of soft gray hair This picture is as she looked in 1922, so I seem to see my Mother there. you can imagine that the years have With every kindly glance and word, made a little difference. However, the It seems as if I must have heard twinkling eyes are still the same and, Her speak, and felt her tender gaze for those of you who hear her over KMA With the love of olden days. almost every day, guessing her identity And I am moved to take her hand shouldn't be hard. And tell her NOW I understand In 1922, radio was far from her mind How tired she grew beneath the strain (in fact, radio was just beginning), and Of feeling every loved one's pain. when this photo was made, this young No further burden could she bear; lady was teaching school. She had the The promise of that land more fair picture made for a certain young man, Alone could tempt her from her child; whom she married in May of the following And now, if I could keep her here, year, 1923. Since then, being a house- No sacrifice would be too dear. wife and mother have occupied a great No tempered winds for her too mild. deal of her time but, of course, never too Then I would smooth and kiss her face, much to prohibit her radio programs. And by her side take my old place, She started in radio in Dec. '40 at a Ne- And sob my years and cares away. braska station and came to KMA on June The tears I have so long repressed 1, '42. Except for a brief absence, she's Would lose their ache upon her breast; been a regular member of the KMA staff I think if I could feel her touch ever since. Do you know who she is? Once more, it would not matter much Last month's "GUESS WHO", was Hugh How sunny or how dark the day. Aspinwall (Chick Martin) KMA's Prod. Let's make every day Mother's Day. Mgr. They're with us such a very short time. MAY, 1947

Helpful Hints Forecasts For Homemakers By EDITH HANSEN For The Hello, neighLo:.; - I t forgotten Month my promise for the Cottage Cake recipe but as it is quite long and detailed, print- BIRTHDAYS: ing space makes it impossible for me to May 4—Glen Klein, engineer. include it this month as I had planned. May 5—Elizabeth Saddler (wife of Editor I'll definitely plan it for the June issue. Owen Saddler). Here's a recipe for noodles .. . the ones May 10—Virginia Agnes (secretary, Pro- just like grandma used to make' Frankly, motion Dept.). I used to have difficulty with my noodles May 16—Suzanne Ely (daughter of en- until a listener at Keosauqua, Ia., sent me gineer Walt Ely). her recipe. Here it is . . . I think you 11 like it: May 22—Rhea Beth Bailey (daugh:er of Promotion Mgr. Bill Bailey). 2 egg yolks 2 T. cream May 25—Janet Ely (daughter of engineer 1 t. lard Salt Walt Ely). Pinch of baking powder BIRTHSTONE: Emerald. Add enough flour to make stiff enough FLO WER: Hawthorne or lily of the valley. to roll. You'll find these noodles won't WEDDING ANNIVERSARIES: stick and are truly delicious. I've received any number of requests May 4—Miriam and James Blackwood of of the Quartet. asking for suggestions and directions for May 6—Mail clerk Ina and Clyde Bur- making crocheted pieces, so this month, dick. I'd like to offer you the directions for May 10—Dorothy and staff artist Jerry making the beautiful square pineapple Fronek. centerpiece and tablecloth pictured below. This pattern lends itself to many lovely May 29—Homemaker Edith and Aage articles for the home. The same design Hansen. can be worked into a large square tablecloth, with a dainty picot edging. In- QUESTIONS & ANSWERS structions are yours for the asking. Answering . . . CORENA EVANS: Jimmy Morgan has gone to Yankton, S. D. NORMA KENNL: A picture of -Kat" Freeman was in Apr, '47 Guide. MRS. L. E. KAMPE: Lou Black and Pat Evans have gone to Springfield, Mo. A READER: R. W. is a son of Roy Blackwood. EMMA BENNETT: Bob and Jim Raines are at Harrisonburg, Va. MRS. L. A. W.: Chuck Davis is at Oklahoma City. MRS. SEAMAN LOHR: Bill Bailey's picture appeared in Apr. '47 issue. MRS. HOMER AUMAN: Picture of Virginia Lee and husband was in Apr. '47 issue. MRS. R. F. MILLER: Cousin Paul is a lawyer in Write Edith today. Ask for D:rection Leaf- Atlanta, Ga. Paul and Don Shumate have let No. 7776. This lovely pineapple cen- a drug store in St. Louis; Raymond and terpiece and tablecloth pattern will be sent Lewis Shumate are in St. Louis; Gene to you FREE. Address Edith Hansen, in Des Moines. ARLENE ENGELKEN: Homemaker, in care of Station KMA, Shen- Bob Stotts is in Long Beach, Calif., return- andoah, Iowa. Enclose a sell-addressed, ing to midwest soon. Paul Oliver is in stamped envelope. Oklahoma City. MRS. ROY ANDERSON: Sec. 562 P. I.. & Tom Thumb Fubli ,, -g Co Sherlancioah Iowa POSTMASTER: If addressee U. S. Postage has moved and forwarding or- Paid der is on file. send Form 3547. Permit No. I postage for which is guaranteed. If undelivered for any Shenandoah. Ia. other reason, return to sender. lin s PHILIP J Olili sC Return postage guaranteed. j GARN IOW A

KMA Covers World Food Conference

Sir John Boyd-Orr, Director General of FAO, and KMA's Farm Service Director Merrill Lang- iitt, at International Institute of Agriculture Headquarters of FAO in Rome, Italy.

KMA's Farm Service Director Merrill graph was taken during one of Merrill's Langfitt was fortunate to be in Rome, broadcasts to the States, which originated Italy, during the recent World Food Con- at the FAO Headquarters in Rome. ference March 6-10, which was of great As you know, Merrill obtained many in- importance to world-wide agriculture. Un- portant interviews with other outstanding doubtedly you too heard Merrill's broad- agricultural authorities concerned with cast of March 12 over the ABC network on world food problems. Some of these spec- the "AMERICAN FARMER" program, heard ially prepared, wire recorded broadcasts, each Sat. 11:30 to 12 noon. The Food & for exclusive release over KMA, have al- Agricultural Organization of the United ready been heard. Others are still to be Nations has assumed the duties and re- scheduled. Check KMA's sechedules . . sponsibilities of UNRRA. The above photo- and don't miss them.