Notion of Culture As a Force for Economic Growth New Approach for South Caucasus International Conference
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INTERNATIONAL CONFERENCE NOTION OF CULTURE AS A FORCE FOR ECONOMIC GROWTH NEW APPROACH FOR SOUTH CAUCASUS INTERNATIONAL CONFERENCE NOTION OF CULTURE AS A FORCE FOR ECONOMIC GROWTH NEW APPROACH FOR SOUTH CAUCASUS September 26-28, 2013 Tbilisi, Georgia, PROCEEDINGS TBILISI 2013 PUBLISHED BY: Georgian Arts and Culture Center in the framework of EU Eastern Partnership Culture Program 7 Niko Nikoladze str, Tbilisi, 0108, Georgia E-mail: [email protected] www.gaccgeorgia.org With the Financial Support of: Shota Rustaveli National Science Foundation Project Leader: Maka Dvalishvili, Georgian Arts and Culture Center Catalogue coordination: Ana Shanshiashvili, Irina Mania, Tamar Kiknadze, Georgian Arts and Culture Center Editor: Simon Ellis Design and Typesetting: Molly Topuridze PUBLISHING HOUSE: Euromark © Georgian Arts and Culture Center © Authors 2013 Copyrights of the images is the responsibility of the Authors ISBN 978-9941-0-6378-7 uak (UDC) 330.35+008 N-86 Publication has been produced with the assistance of the European Union. The contents of this publication are the sole respon- sibility of Georgian Arts and Culture Center& Authors and can in no way be taken to reflect the views of the European Union. The Proceedings of the International Conference “Notion of Culture as a Force for Economic Growth, New Approach for South Caucasus” are dedicated with great respect to the memory conference’s confirmed key note speaker, noted Culture Economist - Professor Walter Santagata, whose unexpected death was an im- measurable loss for the conference. CONTENTS THE CONFERENCE BODIES ................................................................................................................................ 9 ACKNOWLEDGEMENTS ...................................................................................................................................... 9 FOREWORD H.E. Philip Dimitrov, Ambassodor of the Delegation of the European Union to Georgia ..................................... 10 Miriane (Guram) Odisharia, Minister of Culture and Monuments Protection of Georgia .................................... 11 Arev Samuelyan, Deputy Minister, Ministry of Culture Republic of Armenia ....................................................... 12 PREFACE Maka Dvalishvili, Conference and EU EPCP Heritage Crafts Project Leader ....................................................... 13 SECTION 1. CULTURAL POLICIES TOWARDS ECONOMIC DEVELOPMENT THE CREATIVE ECONOMY FOSTERING ECONOMIC GROWTH, TRADE AND INNOVATION Edna dos Santos-Duisenberg, Policy Advisor on Creative Economy and Development; Associated Fellow, United Nations Institute for Training and Research - UNITAR; Former Chief Creative Economy Programme - UNCTAD (CH) .............................................................................. 15 CULTURAL POLICY - GEORGIA - STATE OF PLAY Marine Mizandari, First Deputy Minister of Culture and Monument Protection of Georgia (GE) ........................ 18 THE CULTURAL POLICY OF THE REPUBLIC OF ARMENIA Yeranuhi Margaryan, Deputy Head of the department of cultural heritage and folk crafts, Ministry of Culture Republic of Armenia (AM) ....................................................................................................... 22 INTERNATIONAL CONFERENCE WITHIN THE FRAMEWORK OF THE EASTERN PARTNERSHIP CULTURE PROGRAMME FUNDED BY THE EUROPEAN UNION “CULTURE AS A FORCE FOR ECONOMIC GROWTH - A NEW APPROACH FOR THE SOUTH CAUCASUS” Azada Huseynova, Head of Museum Department at the Ministry of Culture and Tourism of the Republic of Azerbaijan (AZ) ............................................................................................................................... 25 TURNING CULTURE INTO GDP IN THE CAUCASUS Simon Ellis, International Research Executive, UNESCO, London Skills Forecasting Unit (UK).......................... 27 HERITAGE CRAFTS CONFERENCE Luciano Gloor, Team Leader Regional Monitoring & Capacity Building Unit of the Eastern Partnership Culture Programme (IT) ........................................................................................................... 36 6 GEORGIAN CULTURAL POLICY - CULTURAL CONSUMPTION AND PARTICIPATION Nino Gunia-Kuznetsova, National Expert of EC of Cultural Policy. Executive Director, Valerian Gunia Union of Young Theatre Artists (YTA Union)-Georgian OISTAT Center (GE) ....................................................................... 40 SECTION 2. CREATIVE/CULTURAL INDUSTRIES AND THEIR ECONOMIC POTENTIAL CREATIVE AND CULTURAL INDUSTRIES AND THEIR ECONOMIC POTENTIAL David Throsby, Professor of Economics at Macquarie University, Sydney, Australia ............................................ 45 SECTION 3. TRADITIONS AND CULTURAL HERITAGE AS A SOURCE FOR DEVELOPMENT HERITAGE AS AN ESSENTIAL INVESTMENT IN HUMANITY’S FUTURE Lina Khamis, Cultural policy specialist, Assistant Professor, Humanities Department, Bethlehem University (PS) ........................................................................................................................................ 51 ECONOMIC ASPECTS OF USING INTANGIBLE CULTURAL HERITAGEXPERIENCE, RISKS, PERSPECTIVES Konstantine Natsvlishvili, Agency for Preservation of Cultural Heritage of Georgia(GE) Marina Taktakishvili, Agency for Preservation of Cultural Heritage of Georgia(GE) ........................................... 54 ETHNIC SYSTEM AS A SOURCE OF IMPETUS FOR DEVELOPMENT Sergo Dadunashvili, Georgian Technical University; “International Academy of Innovation Research and Design”, (GE) ................................................................................................................... 58 TRADITIONS AS TOOLS FOR BUILDING OF SUSTAINABLE OPEN AIR MUSEUMS IN GEORGIA Nana Meparishvili, Union “Georgian House”, Managing Partner (GE) ................................................................. 63 MULTICULTURAL HERITAGE DEVELOPMENT AS AN ECONOMIC SOURCE - ISLAMIC ART AND ARCHITECTURE IN GEORGIA, CAUCASUS Emad Hani Ismaeel Alallaf, Hassan Kasim, Lecturers at the Department of Architecture, College Of Engineering, University of Mosul (IQ) ................................................................................................... 68 GEORGIA - THE LAND OF 8,000 VINTAGES: WINE TRADITIONS & WINE TOURISM Ia Tabagari, Head of Association of Georgian Tour Operators (GE) John Wurdeman, Living Roots Ltd (GE) ............................................................................................................... 74 7 SECTION 4. CREATIVITY, ENTREPRENEURSHIP AND INNOVATION AS AN IMPETUS FOR DEVELOPMENT CREATIVITY, ENTREPRENEURSHIP AND INNOVATION AS AN IMPETUS FOR DEVELOPMENT Giep Hagoort, Professor of art and economics at Utrecht University, Amsterdam School of Management, (NL) ................................................................................................................ 79 THE COST OF EVERYTHING: PUTTING A VALUE ON CULTURE Ruth Ur, Director Partnership Europe, British Council (UK) .................................................................................. 85 FILM AND EMPLOYMENT Nana Janelidze, Director of Georgian National Film Center (GE) ........................................................................ 88 FUNCTIONING AND ECONOMICAL FORMS OF CULTURAL INDUSTRIES - ACCORDING TO REGIONAL RESOURCES Nini Sanadiradze, Georgian National Museum (GE) .............................................................................................. 91 SECTION 5. THE ROLE OF CRAFTS IN CREATIVE ECONOMY THE ARTISAN ENTREPRENEUR IN THE GLOBAL MARKET TODAY Karen Gibbs, President of ByHand Consulting, expert of handcraft-focused export marketing and business development (USA) ............................................................................................................ 95 EFFECTIVE MARKETING FOR TRADITIONAL CRAFTS Tamar Melikishvili, Founder of the Union of Art-Gene and crafts coordinator (GE) ............................................. 99 CRAFTS AS FIRST CHOICE INDUSTRY FOR DEVELOPING ECONOMIES Aram Sharambeian, Craft Expert, Founder of AramAra & Sharan Center (AM) ................................................ 102 GEORGIAN BLUE TABLECLOTHS AND PRINTED TEXTILE IN THE ECONOMIC CONTEXT Tinatin Kldiashvili, Interim Rector of Tbilisi State Academy of Arts (GE) Ketavan Kavtaradze, “Blue Tablecloths” scientific-experimental laboratory ...................................................... 104 HERITAGE CRAFTS; A COMMON PLATFORM FOR THE DEVELOPMENT, AND STRENGTHENING OF CREATIVE INDUSTRIES IN ARMENIA Vahe Galstyan, IPSC - Institute for Political and Sociological Consulting (AM) ................................................. 106 CRAFT SECTOR IN GEORGIA: EXISTING RESOURCES, CHALLEGES AND RECCOMENDATIONS FOR FURTHER DEVELOPMENT (Overview of the Results of the countywide studies and mapping as part of the EU EPCP Heritage Crafts project) Ana Shanshiashvili, Georgian Arts and Culture Centre (GE) ............................................................................... 108 8 THE CONFERENCE BODIES The conference was organised by Georgian Arts and Culture Centre in the Frames of the European Union Eastern Partnership Culture Program’s project “Strengthening Creative Industries in Armenia, Azerbaijan and Georgia, Her- itage Crafts - Common Platform for Development”. Project Leading Partner: Georgian Arts and Culture Centre (GACC); Project Partners: Economic Affairs Office Tbilisi City Hall, Georgian National Tourism Administration, Europe House (Georgia), Arkanel (Armenia), Ekosfera (Azerbaijan)