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Art's Most Popular: Exhibition and Museum Visitor Figures 2018

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THE ART NEWSPAPER SPECIAL REPORT: The defi nitive guide to the world's most-visited museums and ART’S shows MOST POPULAR Exhibition and museum visitor figures 2018 U. ALLEMANDI & CO. PUBLISHING LTD. EST. 1983, VOL. XXVIII, NO . 311, APRIL 2019 II THE ART NEWSPAPER SPECIAL REPORT Number 311, April 2019 Art’s most popular The results are in… show since 1944 and its most popular exhibition of 2018 (4,987). The Sorolla and Fashion show (1,418) at the Museo Nacional Thyssen-Bornemisza in Madrid, which paired portraits by the Spanish artist with period-appropriate clothing, was the institution’s third most popular exhibition. The Spanish museum is putting this winning formula to the test again with its forthcoming exhibition Balenciaga and Spanish Painting, which is due to open in June. The Wallace Collection in London is also preparing to capitalise on the public’s interest in fashion with an exhibition, due to open in June, on the shoe designer Manolo Blahnik. APESHIT AT THE LOUVRE It was a record year for the Musée du Louvre in Paris, both in terms of its overall attendance and its staging of the most popular exhibition in its history. With a whopping 10.2 million visitors in 2018, the 226-year-old French institution comfortably retains its title Fashion provides winning formula as the most popular art museum in our survey. Its major show on the quintes- sential 19th-century French Romantic Eugène Delacroix was seen by record Met tops the charts with a heady mix of religion and None of the exhibitions mounted by museums respectively. Meanwhile, 540,000 people (5,431 a day) during its UK museums featured in our top 20. MoMA’s desire to give over its entire four-month run. The Louvre credits the haute couture, while Beyoncé, Jay-Z and Delacroix The Shanghai Museum, which sixth floor exhibition space to Adrian 26% increase in total attendance on the boasts vast exhibition halls, hosted five Piper proved popular as the US artist’s previous year to three factors: the allure make the Louvre the most popular museum. of the ten most popular exhibitions work, which addresses issues such as of Delacroix; the popularity of Beyoncé Analysis by Emily Sharpe and José da Silva in 2018, including presentations com- racism and sexism, was a surprise hit and Jay-Z’s music video “Apeshit”, which prised solely of collections from foreign (3,993 visitors a day). was shot in the former palace and museums. Its show of masterpieces shows the hip-hop power couple loung- from London’s Tate Britain attracted ing in front of star attractions, including early two decades set a new attendance record for the 7,126 visitors a day (around 618,000 in DRESSING FOR SUCCESS the Mona Lisa; and an upswing in have passed since the Cloisters (349,513 in total). (The Met total), which not only makes it the The overwhelming success of the Met’s foreign visitors to the city after a sub- Metropolitan Museum of has not previously provided us with fourth most popular exhibition in our Heavenly Bodies exhibition shows how stantial dip in the wake of the deadly Art in New York last topped separate figures for the Cloisters and survey but has the added cachet of the public’s appetite for exhibitions terrorist attacks in 2015. Paris’s Centre The Art Newspaper’s annual its Fifth Avenue locations.) The Met’s being the UK institution’s most visited devoted to fashion is on the rise. Pompidou and the Musée d’Orsay had Nmuseum exhibition attendance survey other major blockbuster of 2018 was show to date (though you had to travel The Met’s Costume Institute shows an uptick in visitors, by around 180,000 with its 2001 show on Vermeer and the Michelangelo: Divine Draftsman and 9,000km from London to see it). The have traditionally ranked high in our and 108,000 respectively. Delft School. The US institution made a Designer (7,893 visitors a day), which pre- Chinese museum also collaborated survey, notably its 2011 presentation The Louvre’s previous record of 9.7 spectacular re-entry into our leader- sented sculpture, a painting and more with the State Tretyakov Gallery in of cutting-edge couture by Alexander million visitors was set back in 2012, board this year with not just the one, than 100 drawings by the Renaissance Moscow to bring paintings by a group McQueen (8,025 daily), and institutions when it staged Leonardo and Raphael but the two most popular exhibitions master as well as an Instagram-friendly of 19th-century Russian realists to such as the Musée des Décoratifs in blockbusters. Its forthcoming show on of 2018. Heavenly Bodies: Fashion and the digital replica of the Sistine Chapel Shanghai for a special exhibit. The Paris and London’s Victoria and Albert Leonardo, which is due to open this Catholic Imagination, a Costume Institute ceiling, and which ranked second in Wanderers show drew 6,666 Museum (V&A) have staged fashion-fo- October to mark the quincentenary show that boldly mixed religious works our survey. visitors a day to the cused shows for years. In fact, the of the Italian master’s death, is bound of art—including 42 ecclesiastical The Smithsonian Chinese museum. latter’s most popular show of 2018 let to give Delacroix a run for his money. pieces from the Sistine Chapel sac- American Art Museum The Fondation the public peruse the wardrobe of Frida Meanwhile, o¬cials at the Louvre’s risty—with haute couture, was seen by in Washington, DC, Louis Vuitton in Paris Kahlo and engage with the Mexican outpost in Abu Dhabi, which opened in nearly 1.7 million people (10,919 visitors helped the US secure and the Melbourne’s NGV artist on a more personal level, with November 2017, report that one million a day), breaking the Met’s previous a hat-trick with its free International both bene- displays of intimate photographs and people visited the museum in 2018. record set in 1978 with Treasures of King presentation of colourful fited from the Museum possessions (1,823). And the V&A had to The National Museum of China Tutankhamun (nearly 1.4 million). installations by the of Modern Art (MoMA) extend the run of its current Dior exhi- in Beijing, which made its first appear- The largest exhibition ever Korean artist Do Ho in New York’s decision bition by seven weeks after tickets sold ance in our 2017 survey, retains second mounted by the museum, Heavenly Suh. A favourite with to send works from out within three weeks of its opening. (It position in overall attendance with 8.6 Bodies was seen by around 1.43 million Instagrammers, its collection abroad will feature in our 2019 survey). million annual visitors—an increase of people at the Met’s main Fifth Avenue 7,853 visitors a during its building As further evidence of the fixation 550,000 on the previous year—and the location and a further 230,000 trekked day immersed works. Their MoMA with fashion, MoMA’s Items: Is Fashion Met once again takes third with nearly uptown to Washington Heights to themselves in shows drew 5,171 Modern?, an exhibition that explored the seven million visitors to its Fifth see its continuation at the compara- his large- and 3,312 daily vis- impact of fashion staples such as Levi’s Avenue and Cloisters premises (7.4 tively sleepy Met Cloisters. According scale fabric itors to the French jeans and the Little Black Dress was million if you include the Met Breuer). to the museum, the show helped sculptures. and Australian the New York institution’s first fashion The Vatican Museums holds on to MUSEUM ALBERT AND VICTORIA PHOTO: BEAR: IMAGES. BETANCUR AFP GETTY KENA MET: HARRIS. JAMES ACADEMY: ROYAL THE ART NEWSPAPER SPECIAL REPORT Number 311, April 2019 III Exhibition and museum visitor continued gures 2018 on page VIII Clockwise from TOP 10 Most popular art museums left: the Met’s record-setting Heavenly Bodies show; the 250th Summer Musée du Louvre NO CHANGE Exhibition at 1 PARIS 10,200,000 London’s Royal Academy of Arts; National Museum of China NO CHANGE Roy Lichenstein’s 2 BEIJING 8,610,092 Drowning Girl † (1963) in the Being Metropolitan Museum NO CHANGE Modern, MoMA in 3 NEW YORK 6,953,927 Paris exhibition at the Fondation Vatican Museums NO CHANGE Louis Vuitton; and 4 VATICAN CITY 6,756,186 a teddy bear from the V&A’s Winnie Tate Modern the Pooh show 5 LONDON 5,868,562 +1 British Museum -1 the fourth slot, with an increase in The inauguration coincided with the 6 LONDON 5,820,000 attendance of around 330,000 on 2017. RA’s popular annual Summer Exhibition, guest curated by the artist Grayson National Gallery Perry, which was seen by a record 7 LONDON 5,735,831 +1 BRITISH MUSEUM LOSES OUT 4,296 daily visitors (296,442). Other The friendly rivalry between the UK’s RA shows of note were a presentation National Gallery of Art -1 three most visited museums—the that reunited art-loving Charles I’s 8 WASHINGTON, DC 4,404,212 British Museum (BM), Tate Modern Old Master collection (3,250) and one and the National Gallery—continues. that celebrated 500 years of Oceanic State Hermitage Our survey has shown the BM to be the art (1,857). A record 1.6 million people 9 ST PETERSBURG 4,220,000 +1 most visited museum in the UK nine visited the RA in 2018 compared with times over the past decade, but in 2018 just over a million in 2017.
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