UC Davis UC Davis Previously Published Works Title What type of vehicle do people drive? The role of attitude and lifestyle in influencing vehicle type choice Permalink https://escholarship.org/uc/item/2tr3n41k Journal Transportation Research Part A-Policy and Practice, 38(3) ISSN 0965-8564 Authors Choo, S Mokhtarian, Patricia L Publication Date 2004-03-01 Peer reviewed eScholarship.org Powered by the California Digital Library University of California WHAT TYPE OF VEHICLE DO PEOPLE DRIVE? THE ROLE OF ATTITUDE AND LIFESTYLE IN INFLUENCING VEHICLE TYPE CHOICE Sangho Choo Department of Civil and Environmental Engineering University of California, Davis Davis, CA 95616 voice: (530) 754-7421 fax: (530) 752-6572 e-mail:
[email protected] and Patricia L. Mokhtarian Department of Civil and Environmental Engineering and Institute of Transportation Studies University of California, Davis Davis, CA 95616 voice: (530) 752-7062 fax: (530) 752-7872 e-mail:
[email protected] Revised July 2003 Transportation Research Part A 38(3) , 2004, pp. 201-222 ABSTRACT Traditionally, economists and market r esearchers have been interested in identifying the factors that affect consumers’ car buying behaviors to estimate market share, and to that end they have developed various models o f vehicle type choice. However, they do not usually consider consumers’ tr avel attitudes, personality, lifestyle, and mobility as factors that may affect the vehicle type choice. The purpose of this study is to explore the relationship of such factors to individuals’ vehicle type choices, and to develop a disaggregate choice mo del of vehicle type based on these factors as well as typical demographic variables .