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◆ 18 AUTOMOTIVE NEWS EUROPE FEBRUARY 9, 2004 ◆ MARKET ANALYSIS BY SEGMENT Europe swings toward SUVs, minivans Fragmenting market sedans and station wagons – fell automakers did slightly better than cent. The only new product in an cent because of declining sales for 656,000 units or 5.5 percent. mass-market automakers. Volume otherwise aging arena, the Fiat the Honda HR-V and Mitsubishi favors the non-typical But automakers boosted sales of brands lost close to 2 percent of vol- Panda, was on sale for only four Pajero Pinin. over familiar sedans unconventional vehicles – coupes, ume last year, compared to 0.9 per- months of the year. In terms of brands leading the roadsters, minivans, sport-utility cent for luxury marques. European buyers seem to pro- most segments, Renault is the win- LUCA CIFERRI vehicles exotic cars and multi- Traditional European-brand gressively walk away from large ner with four. Its Twingo leads the spaces such as the Citroen Berlingo automakers dominate the tradi- sedans, down 20.3 percent for the minicar segment, but Renault also AUTOMOTIVE NEWS EUROPE – by 16.8 percent last year to nearly tional car, minivan and premium volume makers and off 11.1 percent leads three other segments that it 3 million units. segments, but Asian brands control in the upper-premium segment. created: compact minivan, Scenic; TURIN – Automakers sold 428,000 These non-traditional vehicle cat- virtually all the top spots in small, large minivan, Espace; and multi- more specialty vehicles last year in egories, some of which barely compact and large SUV segments. Shifting market space, Kangoo. western Europe, responding to existed a decade ago, boosted their Of Automotive News Europe’s 20 The trend was similar but with Mercedes-Benz leads three seg- growing fragmentation in consumer combined proportion of the western market segments, 11 were up and lower percentage losses for mid- ments: medium premium, upper demand. European market to 20.6 percent nine were down in 2003. size sedans, down 9.9 percent for premium and premium coupe and Western European passenger- last year from 17.4 percent in 2002. The small minivan segment volume brands in the upper- roadsters. vehicle sales fell a modest 249,000 showed the biggest increase, up 69.6 medium segment and 8.3 percent in Of the 20 segments, German units, or 1.7 percent, to 14.4 million Cars shrink percent. Growth was mainly from the lower-premium group. brands lead in 10, French lead six, last year, according to data from Conventional mass-market and full-year availability of the Ford Small and entry-premium are the Britain one, and Japanese automak- JATO Dynamics. But looking at seg- luxury cars declined to 78.5 percent Fusion and the Opel/Vauxhall Meriva. conventional-car segments suffer- ers the remaining three. ments within that total, the change of the market last year from There was substantial growth ing the least from the rise in niche The non-European leaders are all was much more dramatic. 81.6 percent the year before, to 11.3 also for coupes and roadsters, up products. Small cars gained 5.2 per- in SUV segments. Suzuki dominates In Automotive News Europe’s million units from 12.0 million. 21.4 percent, and premium SUVs, cent. Entry-premium matched the the small SUV segment with the revised market segmentation Some patterns emerge from an up 45.3 percent. overall market’s 1.7 percent decline. Jimny, Toyota the compact SUV (explanation, Page 19), sales of tra- analysis of the segments. The biggest loss occurred in the The only niche segment that lost with the RAV 4 and Honda the large ditional vehicles – hatchbacks, In general, premium-brand minicar segment, down 22.3 per- volume was small SUVs, off 9.9 per- SUV with the CR-V. ANE
MINICAR UPPER MEDIUM SMALL MINIVAN Renault Twingo The minicar segment fell to less than Volkswagen Passat Most top entries lost ground in 2003 in Three fresh entries turned this fledgling 1 million units last year. this shrinking segment. The all-new niche into a booming segment. The Manufacturers are letting aging Vectra came close to catching Meriva cracked the 100,000- models continue longer than before No. 3 Renault Laguna. And unit mark in its first full year, in an effort to squeeze some small the Toyota Avensis and new and the Ford Fusion nearly did profit from a price-sensitive Mazda6 passed the aging so too. The new Fiat Idea sug- marketplace. Seat will exit minicars Peugeot 406. Opel/Vauxhall Meriva gests more gains in the future. entirely when the Arosa is retired. 2003 2002 Change % Seg. share % 2003 2002 Change % Seg. share % 2003 2002 Change % Seg. share % 1. Volkswagen Passat 259,362 286,075 -9.3 18.3 1. Opel/Vauxhall Meriva 112,107 30 - 27.2 1. Renault Twingo 114,812 140,543 -18.3 14.4 2. Ford Mondeo 199,370 250,316 -20.4 14.1 2. Ford Fusion 96,569 20,249 377 23.4 2. Smart (all) 112,182 110,038 1.9 14.1 3. Renault Laguna 182,592 247,474 -26.2 12.9 3. Opel/Vauxhall Agila 70,568 75,834 -6.9 17.1 3. Fiat Panda 107,718 103,881 3.7 13.5 4. Opel/Vauxhall Vectra 179,616 154,971 15.9 12.7 4. Mitsubishi Space Star 36,932 42,074 -12.2 9.0 4. Ford Ka 97,428 134,427 -27.5 12.2 5. Citroen C5 105,299 145,731 -27.7 7.4 5. Suzuki Wagon R+ 35,406 42,021 -15.7 8.6 5. Fiat Seicento 96,113 103,308 -7.0 12.1 6. Toyota Avensis 102,472 77,024 33.0 7.2 6. Hyundai Matrix 32,194 34,258 -6.0 7.8 6. Citroen Saxo 65,349 151,113 -56.8 8.2 7. Mazda6 91,948 34,424 167.1 6.5 7. Toyota Yaris Verso 21,599 22,379 -3.5 5.2 7. Daewoo Matiz 50,539 58,640 -13.8 6.4 8. Peugeot 406 82,994 113.199 -26.7 5.9 8. Fiat Idea 3,427 0 - 0.8 8. Volkswagen Lupo 43,837 70,756 -38.0 5.5 9. Nissan Primera 58,533 77,405 -24.4 4.1 9. Daihatsu YRV 2,570 4,521 -43.2 0.6 9. Peugeot 106 37,263 65,352 -43.0 4.7 10. Seat Toledo 31,906 36,433 -12.4 2.3 10. Daihatsu Move/G. Move 449 1,523 -70.5 0.1 10. Suzuki Alto 23,766 15,929 49.2 3.0 Segment 1,414,741 1,570,054 -9,9 - Segment 411,821 242,889 69.6 - Segment 795,370 1.023,876 -22.3 - Note: Segment totals include Honda Accord, Rover 45, Mitsubishi Carisma, Skoda Superb, Note: Segment was 2.9% of 2003 total sales, 1.7% of 2002 total sales. Note: Segment totals include Hyundai Atos/Atoz/Amica, Seat Arosa and Daihatsu Hyundai Elantra, Daewoo Nubira, MG ZS, Kia Shuma, Subaru Legacy, Subaru Outback, Fiat Cuore/Charade. Segment was 5.5% of 2003 total sales; 7.0% of 2002. total sales. Marea, Kia Sephia/Mentor, Mazda 626. Segment was 9.8% of total 2003 sales, 10.7% of 2002 total sales. COMPACT MINIVAN The middle of the minivan market recorded SMALL a strong gain in a down market overall. This was the only mass-market car segment to LARGE Peugeot 206 Rover 75 Sales of volume-brand large cars continue to But it was the belated entry of prosper last year. All top-10 models Volkswagen into the heart of the recorded 6-digit volume. The new erode badly as automakers switch their attention to lower-premium models. genre that produced all the gains Citroen C3 scored the biggest gain, for the group. Except for the Toyota doubling volume. New cars pushed The medium-premium group now has 5 times the volume Corolla Verso and VW’s Golf-based the total of entries to 29 in Touran, every other top competitor Europe’s No. 1 segment. as large. It’s a bloodbath for the 17 cars that share only Renault Scenic suffered sales erosion. 2003 2002 Change % Seg. share % 104,000 sales. 2003 2002 Change % Seg. share % 1. Peugeot 206 (less CC)491,687 522,689 -5.9 13.4 1. Renault Scenic 250,317 256,441 -2.4 26.8 2. Renault Clio 461,369 501,908 -8.1 12.6 2003 2002 Change % Seg. share % 1. Rover 75 30,307 30,382 -0.2 29.0 2. Opel/Vauxhall Zafira 224,728 242,295 -7.3 24.1 3. Opel/Vauxhall Corsa 366,535 422,112 -13.2 10.0 3. Citroen Xsara Picasso 198,099 214,478 -7.6 21.2 4. Fiat Punto 361,856 418,118 -13.5 9.9 2. Peugeot 607 18,510 23,141 -20.0 17.7 3. Opel/Vauxhall Omega 15,289 27,704 -44.8 14.6 4. Volkswagen Touran 91,602 7 - 9.8 5. Volkswagen Polo 344,169 357,146 -3.6 9.4 5. Toyota Corolla Verso 43,731 41,069 6.5 4.7 6. Ford Fiesta 310,774 294,326 5.6 8.5 4. Renault Vel Satis 13,468 18,466 -27.1 12.9 5. MG ZT/ZT-T 7,813 5,482 42.5 7.5 6. Nissan Almera Tino 30,083 38,525 -21.9 3.2 7. Citroen C3 290,666 136,530 112.9 7.9 7. Mazda Premacy 22,091 25,892 -14.7 2.4 8. Toyota Yaris 193,831 195,994 -1.1 5.3 6. Hyundai Sonata 4,088 3,707 10.3 3.9 7. Mitsubishi Galant 3,339 5,673 -41.1 3.1 8. Fiat Multipla 21,305 31,639 -32.7 2.3 9. Seat Ibiza 179,981 166,153 8.3 4.9 9. Kia Carens 19,252 7,498 156.8 2.1 10. Nissan Micra 171,453 106,476 61.0 4.7 8. Kia Magentis 2,618 2,274 15.1 2.5 9. Toyota Camry 2,401 4,634 -48.2 2.3 10. Ford Focus C-Max 18,399 0 - 2.0 Segment 3,658,272 3,478,158 5.2 - Segment 932,503 876,746 6.4 - Note: Segment totals include Skoda Fabia, Hyundai Getz, Honda Jazz, Daewoo Kalos, Seat 10. Renault Avantime 2,226 5,037 -55.8 2.1 Note: Segment totals include Daewoo Rezzo/Tacuma, Honda Stream, Kia Joice, Nissan Serena. Cordoba, Suzuki Ignis, Citroen C2, Mazda2, Suzuki Swift, Renault Thalia, Mitsubishi Colt, Segment 104,377 131,026 -20.3 - Segment was 6.5% of total 2003 sales, 6.0% of total 2002 sales. Mazda Demio, Daihatsu Sirion, Subaru Justy, Fiat Palio, Subaru G3x Justy, Rover CityRover, Note: Segment totals include Daewoo Evanda, Nissan Maxima, Hyundai XG, Daewoo Leganza, Fiat Uno and Mazda 121. Segment was 25.3% of total 2003 sales, 24.1% of 2002 sales. Kia Opirus, Mazda Xedos 9, Honda Legend. Segment was 0.7% of total 2003 sales, 0.9% of 2002 sales. LARGE MINIVAN LOWER MEDIUM This specialty segment turned in an excellent year, grow- What was once Europe’s biggest segment Citroen C3 Pluriel COUPE & ROADSTER ing 14.2% despite minimal invest- lost another big chunk of volume last Coupes and roadsters sales are soar- ments for most players. Because year, falling to 21.7% of the total mar- ing, driven by a revolution in manu- 7 of the top 12 vehicles in the ket. The segment lead ing VW facturing techniques for convertibles segment share 2 platforms, Golf fell 17%, but that reflects a and roofing systems. Innovative extra volume is a real bonus generational changeover late in vehicles such as the Citroen Pluriel for beleaguered automakers. the year. But only 8 of the 32 also help boost volume. But the Even the aging Ford-VW-Seat trio segment is still characterized by did well. Volkswagen Golf entries boosted sales. Renault Espace 2003 2002 Change % Seg. share % low-volume niche vehicles. Vehicles can age 2003 2002 Change % Seg. share % 1. Volkswagen Golf 494,832 596,415 -17.0 15.8 quickly in this fickle marketplace. 1. Renault Espace/ 63,497 48,013 32.2 18.1 2. Peugeot 307 (less CC) 440,421 442,705 -0.5 14.1 2003 2002 Change % Seg. share % Grand Espace 3. Ford Focus 440,383 519,451 -15.2 14.1 1. Peugeot 206 CC 59,794 71,896 -16.8 33.7 2. Volkswagen Sharan 43,189 51,354 -15.9 12.3 4. Renault Megane 354,814 260,228 36.3 11.3 2. Citroen C3 Pluriel 23,081 6 - 13.0 3. Ford Galaxy 38,812 46,065 -15.7 11.0 5. Opel/Vauxhall Astra 350,015 439,309 -20.3 11.2 3. Mazda MX-5 19,977 19,024 4.0 11.3 4. Peugeot 807 30,545 6,917 341.6 8.7 6. Fiat Stilo 154,017 175,626 -12.3 4.9 4. Hyundai Coupe 14,459 18,838 -23.3 8.1 5. Chrysler Voyager/GV 28,588 31,191 -8.3 7. Toyota Corolla 148,529 138,499 7.2 4.7 5. Ford StreetKa 13,814 0 - 7.8 6. Citroen C8/Evasion 25,380 11,210 126.4 7.2 8. Citroen Xsara 112,505 169,137 -33.5 3.6 6. MG TF 12,380 10,017 23.6 7.0 7. Seat Alhambra 23,971 23,806 0.7 6.8 9. Skoda Octavia 98,625 101,072 -2.4 3.1 7. Toyota Celica 8,540 9,446 -9.6 4.8 8. Kia Carnival/Sedona 22,383 19,214 16.5 6.4 10. Seat Leon 89,244 89,688 -0.5 2.8 8. Peugeot 307 CC 5,751 0 - 3.2 9. Toyota Avensis Verso 15,245 17,567 -13.2 4.3 Segment 3,131,825 3,446,160 -9.1 - 9. Toyota MR2 3,628 4,152 -12.6 2.0 10. Fiat Ulysse 14,702 7,431 97.8 4.2 Note: Segment totals include Nissan Almera, Honda Civic, VW Bora, VW New Beetle, Kia Rio, Rover 10. Mazda RX-8 3,002 0 - 1.7 Segment 351,383 307,705 14.2 - 25, Hyundai Accent, Mazda 323, MG ZR, Chrysler PT Cruiser, Subaru Impreza, Mazda3, Mitsubishi Segment 177,557 146,273 21.4 - Note: Segment totals include Hyundai Trajet, Lancia Phedra, Mazda MPV, Toyota Previa, Lancer, Daewoo Lanos, Rover Streetwise, Chrysler Neon, Fiat Albea, Toyota Prius, Suzuki Baleno, Note: Segment totals include Chrzsler Sebring, Nissan 350Z, Honda S2000, Opel/Vauxhall Hyundai H-1/Starex/Satellite/Plaza, Mercedes-Benz V class, Mitsubishi Space Wagon, Peugeot 306, Fiat Bravo/Brava. Segment was 21.7% of total 2003 sales, 23.5% of total 2002 sales. Speedster, all Lotus, Chrysler Crossfire, Fiat Barchetta, Chevrolet Corvette, Daihatsu Copen, Chevrolet Trans Sport. Segment was 2.4% of total 2003 sales, 2.1% of total 2002 sales. Chevrolet Camaro, others. Segment was 1.2% of total 2003 sales, 1.0% of total 2002 sales. AN.040209.18&19.qxd 06.02.2004 13:25 Uhr Page 19
◆ FEBRUARY 9, 2004 AUTOMOTIVE NEWS EUROPE 19 ◆ MARKET ANALYSIS BY SEGMENT
ENTRY PREMIUM PREMIUM COUPE & ROADSTER LARGE SUV A new Audi A3 captured the lead in this Mercedes Mercedes-Benz holds a command- Segment leader Honda CR-V is built in segment from the aging A class. The CLK class ing lead in this specialty niche Swindon, England, as is the Land relatively young Mini from BMW with 4 of the top 10 vehicles. Rover Discovery. But all the also moved up, but a model But the BMW Z4 may close the other entries in this grow- changeover in Lancia’s entry gap on leader CLK class this ing niche are either and the sagging sales of the A2 year because it will be avail- Asian or dropped the overall group’s able all 12 months. This is a American-brand Audi A3 volume lower. segment that is bound to imports. The 2003 2002 Change % Seg. share % grow as others add more segment remains 1. Audi A3/S3 131,097 107,229 22.3 23.1 convertible tops. far too small to 2. Mercedes A class 130,051 149,327 -12.9 22.9 2003 2002 Change % Seg. share % Honda CR-V support any high- 3. BMW Mini 116,797 105,730 10.5 20.6 1. Mercedes CLK class 54,305 35,777 51.8 36.4 volume locally built models. 4. Alfa Romeo 147 92,459 95,354 -3.0 16.3 2. BMW Z4 22,973 0 - 15.4 2003 2002 Change % Seg. share % 5. Lancia Y 60,187 79,758 -24.5 10.6 3. Audi TT 20,247 21,407 -5.4 13.6 1. Honda CR-V 31,443 30,854 1.9 21.5 6. Audi A2 28,647 39,914 -28.2 5.0 4. Mercedes SLK class 14,629 19,039 9.8 2. Mitsubishi Pajero/ 25,352 26,799 -5.4 17.3 7. Lancia Ypsilon 8,101 0 - 1.4 5. Mercedes SL class 13,431 15,116 -11.1 9.0 Montero/Shogun Segment 567,339 577,312 -1.7 - 6. Porsche Boxster 8,352 9,158 -8.8 5.6 3. Kia Sorento 22,499 7212 212.0 15.4 Note: Segment was 3.9% of both 2003 and 2002 total sales. 7. Volvo C70 3,359 4,029 -16.6 2.3 4. Jeep Grand Cherokee 20,681 23,836 -13.2 14.1 8. Jaguar XK 2,718 3,177 -14.4 1.8 5. Land Rover Discovery 16,864 17,906 -5.8 11.5 LOWER PREMIUM 9. Mercedes CL class 2,269 2,869 -20.9 1.5 6. Hyundai Terracan 10,864 10,227 6.2 7.4 Last year was not a good one for luxury sedans 10. Alfa Romeo Spider 1,504 1,667 -9.8 1.0 7. Mitsubishi Pajero Sport 7,846 8,841 -11.3 5.4 in general and that was most apparent in this, Segment 149,302 127,842 16.8 - 8. Nissan Patrol GR 5,132 5,548 -7.5 3.5 the most popular premium segment. Note: Segment totals include all Maseratis, Alfa Romeo GTV, BMW Z3, Lexus SC430, other 9. Suzuki Grand Vitara 2,312 1,773 30.4 1.6 Except for the Saab 9-3, in its first full BMWs, Honda NSX. Segment was 1.0% of total 2003 sales, 0.9% of total 2002 sales. 10. Isuzu Trooper 1,103 2,217 -50.2 0.8 year of availability, all the leaders fell as Segment 146,298 138,680 5.5 - some buyers took advantage of the PREMIUM SUV Note: Segment totals include Chevrolet Trailblazer, Chevrolet Tahoe, Ford Explorer, Nissan new sports-utility offerings available in High-priced SUVs are hard for dealers Pathfinder, Chevrolet Blazer. Segment was 1.0% of total 2003 sales, 0.9% of total 2002 sales. BMW 3 series the premium range. to keep in stock. The 2003 vol- 2003 2002 Change % Seg. share % ume was boosted by the MULTISPACE 1. BMW 3 series 320,029 350,606 -8,7 31.3 arrival or full-year 2. Audi A4/S4/RS4 260,931 274,531 -5.0 25.5 availability of the This niche is strictly passenger ver- 3. Mercedes C class 220,168 251,173 -12.3 21.5 VW Touareg, sions of light commercial vehicles 4. Volvo S40/V40 67,329 75,146 -10.4 6.6 Porsche Cayenne to gain some manufacturing 5. Alfa Romeo 156 58,492 62,529 -6.5 5.7 and BMW X3, but efficiency, so any gain like 6. Saab 9-3 44,177 37,462 17.9 4.3 most other entries this year’s 5.1% 7. Jaguar X-type 26,641 30,958 -13.9 2.6 added sales any- increase is a bonus 8. Lancia Lybra 16,559 22,830 -14.1 1.6 how. The biggest loser for manufacturers. 9. Lexus IS200/300 8,074 9,891 -18.3 0.8 BMW X5 was the aging Mercedes G class. Segment 1,022,400 1,115,126 -8.3 - 2003 2002 Change % Seg. share % Note: Segment was 7.1% of total 2003 sales, 7.6% of 2002 sales. 1. BMW X5 42,457 38,650 9.8 22.7 Renault Kangoo 2. Mercedes M class 37,998 48,873 -22.3 20.3 MEDIUM PREMIUM 3.Toyota Land Cruiser 33,435 17,186 94.5 17.9 2003 2002 Change % Seg. share % Mercedes The top two players extended their lead in 4. Volkswagen Touareg 20,436 2,158 847 10.9 1. Renault Kangoo 66,294 70,134 -5.5 31.4 E class this segment last year. The Mercedes- 5. Volvo XC90 17,587 1,143 1,439 9.4 2. Citroen Berlingo 66,261 60,722 9.1 31.4 Benz E class gained the most, but 6. L. Rover Range Rover 12,863 12,426 3.5 6.9 3. Peugeot Partner/Ranch 31,140 21,470 45.0 14.8 BMW did well considering it intro- 7. Porsche Cayenne 12,269 662 1,753 6.6 4. Fiat Doblo 20,782 25,807 -19.5 9.8 duced a new generation during 8. Lexus RX300 7,380 5,093 44.9 3.9 5. Mercedes-Benz Vaneo 14,092 15,555 -9.4 6.7 the year. European brands domi- 9. Mercedes G class 1,745 2,381 -26.7 0.9 6. Opel Combo 9,290 7,215 28.8 4.4 nate. Lexus and Cadillac can’t 10. BMW X3 675 0 - 0.4 7. Ford Transit Connect 3,218 0 - 1.5 even pass Lancia. Segment 186,845 128,572 45.3 - Segment 211,077 200,903 5.1 - 2003 2002 Change % Seg. share % Note: Segment was 1.3% of total 2003 sales, 0.9% of total 2002 sales. Note: Segment was 1.5% of total 2003 sales, 1.4% of total 2002 sales. 1. Mercedes E class 191,809 156,317 22.7 34.8 2. BMW 5 series 102,775 99,395 3.4 18.7 SMALL SUV Source for all segments: Data from JATO Dynamics; analysis by Automotive News Europe 3. Audi A6/S6/Allroad 89,070 99,229 -10.2 16.2 This small segment will expand slightly 4. Volvo V70/XC70 72,466 80,664 -10.2 13.2 next year when Fiat introduces a 5. Volvo S60 40,447 52,289 -22.6 7.3 four-wheel-drive version of the How segments have changed 6. Saab 9-5 29,885 35,179 -15.0 5.4 Panda. The niche is filled with relatively old Automotive News Europe has greatly revised its European- 7. Jaguar S-type 12,296 15,161 -18.9 2.2 market segmentation, boosting the number of passenger- and mostly 8. Alfa Romeo 166 5,682 8,475 -33.0 1.0 vehicle segments to 20 from 11 previously. 9. Lancia Thesis 4,955 3,126 58.5 0.9 imported mod- The changes, outlined on these two pages, are intended to 10. Lexus GS300/430 1,148 1,805 -36.4 0.2 els, but the clear make sales analyses sales by segment more useful to readers Segment 551,032 551,646 -1.7 - leader, the Jimny, and to reflect the sweeping reshaping of auto design and func- Note: Segment totals include Cadillac CTS. Segment was 3.8% of both total 2003 and 2002 sales. is built in Spain for tion that has taken place in recent years. Suzuki by govern- Most of the added segments reflect dramatic increases in UPPER PREMIUM Suzuki Jimny ment-owned Santana. sales of premium-priced vehicles and the boom in minivans, Mercedes The top three models each lost sports-utility vehicles and other specialty cars in recent years. S class ground to a trio of second-tier 2003 2002 Change % Seg. share % As before, segments are based primarily on marketing con- entries with newer products. 1. Suzuki Jimny 21,182 21,541 -1.7 39.0 siderations – sets of competing vehicles – rather than size, The Audi A8, Jaguar XJ and 2. Mitsubishi Pajero Pinin 8,460 11,372 -25.6 15.6 weight, or engine displacement. newcomer VW Phaeton not 3. Daihatsu Terios 7,797 7,010 11.2 14.4 Here are the major changes: only closed the gap with the top 4. Honda HR-V 6,838 10,291 -33.6 12.6 ● Minivans, previously divided into compact and large seg- models, but also provided all the 5. Lada Niva/Taiga 4,045 3,418 18.3 7.4 ments, now have a third classification, small, led by the growth in the entire segment. 6. Suzuki Samurai 3,986 4,708 -15.3 7.3 Opel/Vauxhall Meriva. 2003 2002 Change % Seg. share % 7. Jeep Wrangler 1,990 1,921 3.6 3.7 ● Multispaces, passenger versions derived from light com- 1. Mercedes S class 18,469 21,331 -13.4 25.3 Segment 54,298 60,261 -9.9 - mercial vehicles, such as the Renault Kangoo, Citroen 2. Volvo S80 15,460 18,420 -16.1 21.2 Note: Segment was 0.4% of both 2003 and 2002 total sales. Berlingo and Peugeot Partner/Ranch, now are a segment of 3. BMW 7 series 14,905 16,050 -7.1 20.5 their own. Previously, they were parts of compact minivans. ● SUVs, previously all in a single segment, are now divided 4. Audi A8/S8 11,940 6,893 73.2 16.4 COMPACT SUV 5. Jaguar XJ 7,218 2,983 142.0 9.9 in four segments, three based on size, small, compact and Toyota RAV4 large, plus a fourth, dedicated to premium vehicles. 6. Volkswagen Phaeton 3,865 2,261 70.9 5.3 The middle of the SUV market was ● 7. Lexus LS430 837 1,104 -24.2 1.1 The new entry-premium segment reflects the growing the strongest last year, up number of premium cars positioned below lower luxury. For 8. Cadillac Seville 180 335 -46.3 0.2 8.5%. Increasingly, the example, the Audi A3 has been joined by the Mercedes-Benz Segment 72,874 69,377 5.0 - segment is domi- Note: Segment was 0.5% of both total 2003 and 2002 sales. A class and Mini, and next year the BMW 1 series. nated by import ● The coupe and roadster segment was split, with volume- EXOTICS brands. The Nissan brand products divided from premium products. Coupes and X-Trail passed the Porsche 911 Segment leader Porsche 911 suffered some roadsters were kept together because of the growing popular- sales erosion last year when the Cayenne Land Rover ity of coupe-cabriolets. Many expect coupe-cabriolets to even- SUV was introduced into the Freelander for the tually become the dominant product in the niche. Porsche lineup. With the 911’s No. 3 spot. Where possible, we tried to avoid the double counting of niche large share, that’s all it took to 2003 2002 Change % Seg. share % derivatives and mainstream models. For example, the Renault Megane total in the lower-medium segment doesn’t include the pull the entire exotic range 1. Toyota Rav4 95,867 88,764 8.0 26.1 Scenic, which is listed in the compact minivan sector. down. 2. Nissan X-Trail 43,171 30,811 40.1 11.8 2003 2002 Change % Seg. share % 3. Land Rover Freelander 42,475 48,535 -12.5 11.6 1. Porsche 911 13,074 15,339 -14.8 77.7 4. Suzuki Vitara/G. Vitara 40,028 35,016 14.3 10.9 2. Ferrari 2,227 2,034 9.5 13.2 5. Hyundai Sante Fe 36,558 32,743 11.7 10.0 Do you agree? 3. Aston Martin 765 796 -3.9 4.5 6. Nissan Terrano 19,332 21,611 -10.5 5.3 This vehicle segmentation is intended to help 4. Bentley 376 482 -22.0 2.2 7. Jeep Cherokee 17,290 17,179 0.6 4.7 5. Lamborghini 204 166 22.9 0.6 8. Subaru Forester 15,474 11,654 32.8 4.2 readers, so we’d like to find out if it does. 6. Maybach 99 27 267 0.4 9. Opel/Vauxhall Frontera 9,575 10,096 -5.2 2.6 Please e-mail your comments, observations 7. Rolls-Royce 76 72 5.6 0.4 10. Land Rover Defender 8,276 7,446 11.1 8. Bugatti 2 1 100 - Segment 349,917 322,481 8.5 - and suggestions to [email protected]. Note: Segment totals include Mitsubishi Outlander, Ford Maverick, Mazda Tribute, Kia Segment 16,823 18,917 -11.1 - Sportage, Jeep Wrangler. Segment was 2.4% of total 2003 sales, 2.2% of 2002 sales. Note: Segment was 0.1% of total sales in both 2003 and 2002.