AN.040209.18&19.qxd 06.02.2004 13:25 Uhr Page 18 ◆ 18 AUTOMOTIVE NEWS EUROPE FEBRUARY 9, 2004 ◆ MARKET ANALYSIS BY SEGMENT Europe swings toward SUVs, minivans Fragmenting market sedans and station wagons – fell automakers did slightly better than cent. The only new product in an cent because of declining sales for 656,000 units or 5.5 percent. mass-market automakers. Volume otherwise aging arena, the Fiat the Honda HR-V and Mitsubishi favors the non-typical But automakers boosted sales of brands lost close to 2 percent of vol- Panda, was on sale for only four Pajero Pinin. over familiar sedans unconventional vehicles – coupes, ume last year, compared to 0.9 per- months of the year. In terms of brands leading the roadsters, minivans, sport-utility cent for luxury marques. European buyers seem to pro- most segments, Renault is the win- LUCA CIFERRI vehicles exotic cars and multi- Traditional European-brand gressively walk away from large ner with four. Its Twingo leads the spaces such as the Citroen Berlingo automakers dominate the tradi- sedans, down 20.3 percent for the minicar segment, but Renault also AUTOMOTIVE NEWS EUROPE – by 16.8 percent last year to nearly tional car, minivan and premium volume makers and off 11.1 percent leads three other segments that it 3 million units. segments, but Asian brands control in the upper-premium segment. created: compact minivan, Scenic; TURIN – Automakers sold 428,000 These non-traditional vehicle cat- virtually all the top spots in small, large minivan, Espace; and multi- more specialty vehicles last year in egories, some of which barely compact and large SUV segments. Shifting market space, Kangoo. western Europe, responding to existed a decade ago, boosted their Of Automotive News Europe’s 20 The trend was similar but with Mercedes-Benz leads three seg- growing fragmentation in consumer combined proportion of the western market segments, 11 were up and lower percentage losses for mid- ments: medium premium, upper demand. European market to 20.6 percent nine were down in 2003. size sedans, down 9.9 percent for premium and premium coupe and Western European passenger- last year from 17.4 percent in 2002. The small minivan segment volume brands in the upper- roadsters. vehicle sales fell a modest 249,000 showed the biggest increase, up 69.6 medium segment and 8.3 percent in Of the 20 segments, German units, or 1.7 percent, to 14.4 million Cars shrink percent. Growth was mainly from the lower-premium group. brands lead in 10, French lead six, last year, according to data from Conventional mass-market and full-year availability of the Ford Small and entry-premium are the Britain one, and Japanese automak- JATO Dynamics. But looking at seg- luxury cars declined to 78.5 percent Fusion and the Opel/Vauxhall Meriva. conventional-car segments suffer- ers the remaining three. ments within that total, the change of the market last year from There was substantial growth ing the least from the rise in niche The non-European leaders are all was much more dramatic. 81.6 percent the year before, to 11.3 also for coupes and roadsters, up products. Small cars gained 5.2 per- in SUV segments. Suzuki dominates In Automotive News Europe’s million units from 12.0 million. 21.4 percent, and premium SUVs, cent. Entry-premium matched the the small SUV segment with the revised market segmentation Some patterns emerge from an up 45.3 percent. overall market’s 1.7 percent decline. Jimny, Toyota the compact SUV (explanation, Page 19), sales of tra- analysis of the segments. The biggest loss occurred in the The only niche segment that lost with the RAV 4 and Honda the large ditional vehicles – hatchbacks, In general, premium-brand minicar segment, down 22.3 per- volume was small SUVs, off 9.9 per- SUV with the CR-V. ANE MINICAR UPPER MEDIUM SMALL MINIVAN Renault Twingo The minicar segment fell to less than Volkswagen Passat Most top entries lost ground in 2003 in Three fresh entries turned this fledgling 1 million units last year. this shrinking segment. The all-new niche into a booming segment. The Manufacturers are letting aging Vectra came close to catching Meriva cracked the 100,000- models continue longer than before No. 3 Renault Laguna. And unit mark in its first full year, in an effort to squeeze some small the Toyota Avensis and new and the Ford Fusion nearly did profit from a price-sensitive Mazda6 passed the aging so too. The new Fiat Idea sug- marketplace. Seat will exit minicars Peugeot 406. Opel/Vauxhall Meriva gests more gains in the future. entirely when the Arosa is retired. 2003 2002 Change % Seg. share % 2003 2002 Change % Seg. share % 2003 2002 Change % Seg. share % 1. Volkswagen Passat 259,362 286,075 -9.3 18.3 1. Opel/Vauxhall Meriva 112,107 30 - 27.2 1. Renault Twingo 114,812 140,543 -18.3 14.4 2. Ford Mondeo 199,370 250,316 -20.4 14.1 2. Ford Fusion 96,569 20,249 377 23.4 2. Smart (all) 112,182 110,038 1.9 14.1 3. Renault Laguna 182,592 247,474 -26.2 12.9 3. Opel/Vauxhall Agila 70,568 75,834 -6.9 17.1 3. Fiat Panda 107,718 103,881 3.7 13.5 4. Opel/Vauxhall Vectra 179,616 154,971 15.9 12.7 4. Mitsubishi Space Star 36,932 42,074 -12.2 9.0 4. Ford Ka 97,428 134,427 -27.5 12.2 5. Citroen C5 105,299 145,731 -27.7 7.4 5. Suzuki Wagon R+ 35,406 42,021 -15.7 8.6 5. Fiat Seicento 96,113 103,308 -7.0 12.1 6. Toyota Avensis 102,472 77,024 33.0 7.2 6. Hyundai Matrix 32,194 34,258 -6.0 7.8 6. Citroen Saxo 65,349 151,113 -56.8 8.2 7. Mazda6 91,948 34,424 167.1 6.5 7. Toyota Yaris Verso 21,599 22,379 -3.5 5.2 7. Daewoo Matiz 50,539 58,640 -13.8 6.4 8. Peugeot 406 82,994 113.199 -26.7 5.9 8. Fiat Idea 3,427 0 - 0.8 8. Volkswagen Lupo 43,837 70,756 -38.0 5.5 9. Nissan Primera 58,533 77,405 -24.4 4.1 9. Daihatsu YRV 2,570 4,521 -43.2 0.6 9. Peugeot 106 37,263 65,352 -43.0 4.7 10. Seat Toledo 31,906 36,433 -12.4 2.3 10. Daihatsu Move/G. Move 449 1,523 -70.5 0.1 10. Suzuki Alto 23,766 15,929 49.2 3.0 Segment 1,414,741 1,570,054 -9,9 - Segment 411,821 242,889 69.6 - Segment 795,370 1.023,876 -22.3 - Note: Segment totals include Honda Accord, Rover 45, Mitsubishi Carisma, Skoda Superb, Note: Segment was 2.9% of 2003 total sales, 1.7% of 2002 total sales. Note: Segment totals include Hyundai Atos/Atoz/Amica, Seat Arosa and Daihatsu Hyundai Elantra, Daewoo Nubira, MG ZS, Kia Shuma, Subaru Legacy, Subaru Outback, Fiat Cuore/Charade. Segment was 5.5% of 2003 total sales; 7.0% of 2002. total sales. Marea, Kia Sephia/Mentor, Mazda 626. Segment was 9.8% of total 2003 sales, 10.7% of 2002 total sales. COMPACT MINIVAN The middle of the minivan market recorded SMALL a strong gain in a down market overall. This was the only mass-market car segment to LARGE Peugeot 206 Rover 75 Sales of volume-brand large cars continue to But it was the belated entry of prosper last year. All top-10 models Volkswagen into the heart of the recorded 6-digit volume. The new erode badly as automakers switch their attention to lower-premium models. genre that produced all the gains Citroen C3 scored the biggest gain, for the group. Except for the Toyota doubling volume. New cars pushed The medium-premium group now has 5 times the volume Corolla Verso and VW’s Golf-based the total of entries to 29 in Touran, every other top competitor Europe’s No. 1 segment. as large. It’s a bloodbath for the 17 cars that share only Renault Scenic suffered sales erosion. 2003 2002 Change % Seg. share % 104,000 sales. 2003 2002 Change % Seg. share % 1. Peugeot 206 (less CC)491,687 522,689 -5.9 13.4 1. Renault Scenic 250,317 256,441 -2.4 26.8 2. Renault Clio 461,369 501,908 -8.1 12.6 2003 2002 Change % Seg. share % 1. Rover 75 30,307 30,382 -0.2 29.0 2. Opel/Vauxhall Zafira 224,728 242,295 -7.3 24.1 3. Opel/Vauxhall Corsa 366,535 422,112 -13.2 10.0 3. Citroen Xsara Picasso 198,099 214,478 -7.6 21.2 4. Fiat Punto 361,856 418,118 -13.5 9.9 2. Peugeot 607 18,510 23,141 -20.0 17.7 3. Opel/Vauxhall Omega 15,289 27,704 -44.8 14.6 4. Volkswagen Touran 91,602 7 - 9.8 5. Volkswagen Polo 344,169 357,146 -3.6 9.4 5. Toyota Corolla Verso 43,731 41,069 6.5 4.7 6. Ford Fiesta 310,774 294,326 5.6 8.5 4. Renault Vel Satis 13,468 18,466 -27.1 12.9 5. MG ZT/ZT-T 7,813 5,482 42.5 7.5 6. Nissan Almera Tino 30,083 38,525 -21.9 3.2 7.