1
Monthly Performance Pack February 2011
Dan Maynard, Publicist, BBC iPlayer BBC Communications T. 020 8008 5294 | M. 07912 583654 | E. Daniel.Maynard@bbc.co.uk
Please refer to slide 6 for guide footnotes. 2 Monthly summary –February 2011
•February was another very strong month for BBC iPlayer, with average daily requests across the month setting a new record. Because the month had 28 days compared with January’s 31 days, the total request number - 148 million requests for TV and radio programmes including both online platforms and devices, and BBC iPlayer on Virgin Media TV –was correspondingly lower (January’s total was 162m).
•Again, becauseof the short month, most platforms and devices saw a small dropin total month-on- month requests –the significant exception being iPads, which delivered 2.1 million requests for programmes this month, up +22% from January (1.8m).
•Top Gear was once again the most popular TV programme this month, but the rest of the top 20 showed a wide range of genres; factual: Human Planet, Madagascar; children's: Tracy Beaker; comedy: Come Fly With Me, How TV Ruined Your Life, Episodes, Let's Dancefor Comic Relief; and drama of course: Hustle, Outcasts, Being Human.
•For radio, football was popular and included Premier League, FA Cup and Champions League. Non- sporting titles included I’m Sorry I Haven’t A Clue and Radio 1’s Chris MoylesShow.
•Live TV streams increased again, making up 15% of all requests this month -an all-time high, boosted by the football Premiership but also American football and Six Nations rugby.
Consistent with previous months:
•The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
•BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes. 3 Index Page
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vson-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media
BBC iPlayer’s148 million requests for programmes across all platforms in February 2011 was a drop on January’s record, purely due to the shorter 28-day month.
Virgin Media BBC iPlayer TV requests 162 Online BBC iPlayer TV requests 148 141 145 Online BBC iPlayer radio requests 139 25 130 23 123 24 120 118 119 23 114 116 117 114 114 24 107 20 20 97 20 18 17 17 21 21 19 20 87 85 87 19 78 81 76 76 18 101 69 17 16 94 16 86 90 62 15 16 77 84 15 15 67 73 68 69 70 70 14 60 65 68 66 15 53 45 43 45 37 37 39 37 36 31
32 33 30 33 31 31 32 32 35 32 27 24 25 25 26 25 26 26 29 28 30 27 28 28 16 18 Milli o n s f r e q u ts J ul J ul A pr J un A pr J un F eb M ar O ct F eb M ar O ct F eb A ug N ov D ec A ug S ep N ov D ec M ay M ay S e pt J a n 09 J a n 10 J a n - 11
Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcountingon these days. 5 Requests for programmes by device type Includes Virgin Media Because of the short month, most platforms and devices saw a small drop in total requests month-on-month –the significant exception being iPads, which delivered 2.1 million requests for programmes this month, up +22% from January (1.8m).
Number of requests % of requests
(millions) 162
145 148 Other devices 15% 15% 14% 141 16%16% 17% 17% 17% 17% 16% 16% 16%15% 139 25 130 7% 6% 7% 6% 123 23 Virgin Media 7% 7% 7% 6% 6% 5% 7% 7% 6% 119 119 24 11 117 117 114 114 24 23 20 10 20 8 10 18 17 17 21 8 Games consoles 8 19 20 9 8 7 7 8 8 7 Computers
75% 73% 116 73% 71% 73% 70% 69% 71%71% 73% 72% 72% 72% 107 Tablets (iPad) 99 103 104 88 95 85 89 86 80 83 81 Mobile devices
TOTAL 1 1 2 2 1% 1% 1% 1% 5 5 6 6 6 6 6 5 6 5 5 6 5 4% 4% 5% 5% 5% 5% 5% 5% 5% 4% 3% 4% 3% J ul J ul A pr J un O ct N ov M ar Feb A ug S ep D ec A pr J un O ct Nov M ar F eb M ay A ug S ep Dec M ay J an 11 Feb 10 J an 11 F e b 10
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
NB: There were technical problems measuring iPhoneand iPod Touch use over 15th November 2010 to 28th February 2011. Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report
These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBsand ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC areworking towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via BBC iPlayer on any BBC website –whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service -all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) –only requests for full-length programmes which have been transmitted on a TV channel or radio station
Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests
In February 2011 BBC iPlayerdelivered a total of 125 million online requests.
150 Radio Requests 136 125 121 125 115 118 TV Requests 110 35 . 104 101 101 32 99 100 98 32 93 95 94 32 100 89 31 33 30 79 31 32 30 34 27 28 71 69 71 28 29 75 65 29 63 61 61 26 54 47 26 25 26 50 25 101 27 24 25 94 18 84 86 90
M on t h l y R e q u es s ( m i li o n ) 16 77 68 69 67 73 70 68 70 60 65 66 25 53 39 45 43 44 31 36 37 37 37
0 J ul J ul A pr J un A pr J un O ct O ct F eb M ar F eb M ar F eb S ep D ec S ep D ec A ug N ov A ug N ov M ay M ay J a n 09 J a n 10 J a n 11
Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests
February 2011 set a new record with 4.5m requests per day on average –1.1 million per day for radio programmes and 3.4 million for TV programmes.
5 Radio Requests 4.4 4.5
3.93.9 . 4 TV Requests 3.7 1.1 3.5 3.5 3.5 1.1 3.2 3.2 3.3 3.2 3.1 3.1 1.1 1.0 2.9 3.0 1.0 3 1.1 1.1 2.6 1.0 1.1 1.0 0.9 2.4 1.0 0.9 1.0 2.3 2.2 1.0 0.9 2.1 2.1 2.0 1.9 2.0 0.8 2 1.7 0.8 0.9 0.8 3.4 0.7 0.9 0.8 0.8 0.8 3.3 0.6 2.7 2.92.9 2.5 2.5 2.2 2.2 2.4 2.3 2.2 2.3 2.2 1 2.0 2.1 A v e r a g D il y R q u es t s ( m illi o n ) 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2
0 Jul Jul A pr J un A pr J un O ct O ct Feb Feb Feb M ar A ug S ep D ec M ar A ug S ep D ec N ov N ov M ay M ay J a n 09 J a n - 11 J a n 10
Please refer to slide 6 for guide footnotes. 9 Average daily BBC iPlayer users
February 2011 also saw a record average of 1.8 million users per day, with just over 1.3m for TV content, 0.34m for radio content and 0.06m using both.
1.8 1.8 Users of Radio Only 1.7 1.5 1.6 1.5 Users of Both 1.5 0.34 0.34 1.4 1.4 Users of TV Only 1.3 1.3 1.4 0.33 0.06 1.3 1.3 1.3 0.32 1.2 1.2 1.2 1.2 0.30 0.06 . 0.31 1.2 0.32 0.30 0.30 0.06 1.1 0.05 0.32 0.33 0.30 0.05 0.29 0.28 1.0 0.30 0.06 0.26 1.0 0.9 0.06 0.06 0.05 0.8 0.9 0.05 0.04 0.8 0.27 0.05 0.05 0.04 0.05 0.8 0.80.80.8 0.05 0.8 0.28 0.26 0.04 0.27 0.27 0.26 0.24 0.24 0.25 0.04 1.35 0.26 0.04 1.28 0.6 0.03 1.16 1.14 U se r a g e n ts ( m illi on s ) 0.03 0.03 0.03 0.03 0.03 1.10 0.03 0.99 1.01 0.98 0.98 0.92 0.86 0.88 0.91 0.90 0.900.90 0.4 0.74 0.64 0.60 0.57 0.48 0.54 0.51 0.53 0.54 0.53 0.2
0.0 J ul J ul A pr J un A pr J un F eb M ar O ct F eb M ar O ct F eb A ug S ep N ov D ec A ug S ep N ov D ec M ay M ay J a n - 09 J a n - 10 J a n - 11
Please refer to slide 6 for guide footnotes. 10 Weekly BBC iPlayer requests -latest 6 months
BBC iPlayer also saw a new record total for weekly requests over21-27 February, with 32.3m programmes played. This was driven by TV, with a record 24.5m requests.
TV Requests Radio Requests
35 32 31 32 31 31 31 31 31 29 30 28 28 28 28 27 28 26 27 27 27 7.8 26 7.9 8.2 . 8.1 8.1 7.7 8.0 24 24 8.1 25 7.3 8.6 5.4 22 23 7.2 7.5 7.9 22 7.8 21 7.0 7.2 7.1 7.8 6.1 7.1 20 7.2 6.7 6.7 5.8 6.8
15
24.5 22.422.4 22.7 23.3 23.0 23.3 23.1 22.6 20.8 21.1 20.9 20.4 20.2 10 19.1 19.4 19.5 18.8 19.4 19.6 17.2 W ee k l y R e q u es t s ( m illi o n ) 16.5 15.0 15.4 15.0 15.8
5
0 03 J an 10 J an 17 J an 24 J an 31 J an 04 O ct 11 O ct 18 O ct 25 O ct 07 F eb 14 F eb 21 F eb 06 S ep 13 S ep 20 S ep 27 S ep 01 N ov 08 N ov 15 N ov 22 N ov 29 N ov 06 D ec 13 D ec 20 D ec 27 D ec ' 30 -A ug
Please refer to slide 6 for guide footnotes. 11 Weekly BBC iPlayer users –latest 6 months
Weekly user numbers in February were high all through the month,peaking in a new record in the last week of the month, at 7.0m.
Users of Radio Only 8 Users of Both 7.0 6.8 6.96.9 6.8 7 Users of TV Only 6.66.66.6 6.36.3 6.3 6.3 6.1 6.1 5.9 6.0 6.0 5.9 5.9 1.2 5.8 1.31.3 1.2 1.3 6 5.55.5 1.0 1.3 1.3 1.2 . 5.3 1.1 1.2 5.2 5.1 1.5 0.5 1.11.1 1.1 1.1 1.3 0.50.5 0.4 1.2 1.2 1.0 0.4 4.7 0.4 0.5 0.4 5 1.2 1.1 0.40.4 0.5 1.2 1.1 0.4 0.4 0.40.4 0.5 0.40.4 1.1 0.4 0.4 0.9 0.4 0.4 4 0.4 0.4 0.3 0.3 3 5.15.1 5.3 5.1 5.3 U s e r a g n t ( m i l li o ) 4.74.7 4.9 4.7 4.8 4.9 4.44.4 4.5 4.5 4.2 4.3 4.2 4.44.4 2 3.8 3.9 4.0 3.4 3.7 3.6
1
0 0 3 J an 1 0 J an 1 7 J an 2 4 J an 3 1 J an 0 4 O ct 1 O ct 1 8 O ct 2 5 O ct 0 7 F eb 1 4 F eb 2 1 F eb 0 6 S ep 1 3 S ep 2 0 S ep 2 7 S ep 0 1 N ov 0 8 N ov 1 5 N ov 2 N ov 2 9 N ov 0 6 D ec 1 3 D ec 2 0 D ec 2 7 D ec ' 3 0 - A ug
Please refer to slide 6 for guide footnotes. 12 Requests and average minutes per user per week
On a weekly basis in February, each user of TV on BBC iPlayerrequested, on average,just over 4 programmes, and streamed over an hour ofTV content. Each weekly user of radio content requested over 4 programmes, and streamed around three hours of radio content.
Average weekly minutes streamed, per user, per week
250
TV minutes Radio minutes
200 Latest monthly average = 188 minutes
150 C h r i s t m a 2 0 10
100 Latest monthly = 76 minutes
50 A v e r a g w ee k l y m i n u t s ed p se . 0 05 J ul 12 J ul 19 J ul 26 J ul 07 J un 14 J un 21 J un 28 J un 03 J an 10 J an 17 J an 24 J an 31 J an 04 O ct 11 O ct 18 O ct 25 O ct 07 F eb 14 F eb 21 F eb 02 Aug 09 Aug 16 Aug 23 Aug 30 Aug 06 S ep 13 S ep 20 S ep 27 S ep 01 N ov 08 N ov 15 N ov 22 N ov 29 N ov 06 D ec 13 D ec 20 D ec 27 D ec ' 31 - M ay
Please refer to slide 6 for guide footnotes. 13 BBC iPlayer -top 20 TV episodes, February 2011 Top Gear was back as the most requested programme this month, and the rest of the top 20 showed a wide range of genres: factual (Human Planet, Madagascar), children’s (Tracy Beaker Returns), comedy (Come Fly With Me, How TV Ruined Your Life, Episodes, Let's Dance for Comic Relief), and drama of course (Hustle, Outcasts, Being Human).
BBC iPLAYERTOP 20 TV EPISODES –ALL BBC iPLAYERTOP 20 TV EPISODES –MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode
1 Top Gear Series 16 Episode 5 1,142,000 1 Top Gear Series 16 Episode 5 1,142,000
2 Top Gear Series 16 Episode 3 1,132,000 2 Human Planet Episode 4 715,000
3 Top Gear Series 16 Episode 4 1,079,000 3 Tracy Beaker Returns Series 2 Episode 6 636,000
4 Human Planet Episode 4 715,000 4 Waterloo Road Series 6 Episode 11 607,000
5 Tracy Beaker Returns Series 2 Episode 6 636,000 5 Sun, Sex and Suspicious Parents Episode 6 606,000
6 Waterloo Road Series 6 Episode 11 607,000 6 Hustle Series 7 Episode 5 536,000
7 Sun, Sex and Suspicious Parents Episode 6 606,000 7 EastEnders03/02/11 526,000
8 Tracy Beaker Returns Series 2 Episode 7 580,000 8 Come Fly With Me Episode 6 516,000
9 Waterloo Road Series 6 Episode 13 546,000 9 Outcasts Episode 1 440,000
10 Hustle Series 7 Episode 5 536,000 10 Louis Theroux Ultra Zionists 03/02/2011 400,000
11 Waterloo Road Series 6 Episode 12 534,000 11 Being Human Series 3 Episode 3 392,000
12 Sun, Sex and Suspicious Parents Episode 5 529,000 12 Film: Cool Runnings25/08/08 389,000
13 EastEnders03/02/11 526,000 13 Live at the Apollo Series 4 Episode 4 387,000
14 Come Fly With Me Episode 6 516,000 14 Madagascar Episode 1 345,000
15 Human Planet Episode 5 512,000 15 How TV Ruined Your Life Episode 3 311,000
16 Top Gear Series 16 Episode 2 501,000 16 QI Series 7 Episode 11 304,000
17 EastEnders08/02/11 487,000 17 Episodes Episode 5 296,000
18 Tracy Beaker Returns Series 2 Episode 8 477,000 18 Not Going Out Series 4 Episode 5 283,000
19 Come Fly With Me Episode 7 467,000 19 Let's Dance for Comic Relief 2011 Episode 1 271,000
20 EastEnders15/02/11 460,000 20 MasterChefSeries 7 Episode 1 271,000
Please refer to slide 6 for guide footnotes. 14 BBC iPlayer -top 20 radio episodes, February 2011 The Premiership football Chelsea and Liverpool match was the most requested radio programme this month. Radio 4 programmes I’m Sorry I Haven’t A Clue and The News Quiz remained popular, along with The Chris MoylesShow from Radio 1.
BBC iPLAYERTOP 20 RADIO EPISODES BBC iPLAYERTOP 20 RADIO EPISODES –ALL –MOST-REQUESTED EPISODE PER SERIES Total requests per Ep Total requests per Ep
1 5live PremLeague Chelv L’pool06/02/11 121,000 1 5live PremLeague Chelv L’pool06/02/11 121,000
2 I'm Sorry I Haven't A Clue Series 54 Episode 6 101,000 2 I'm Sorry I Haven't A Clue Series 54 Episode 6101,000
3 The News Quiz Series 73 Episode 6 97,000 3 The News Quiz Series 73 Episode 6 97,000
4 The News Quiz Series 73 Episode 5 96,000 4 The Chris MoylesShow 18/02/2011 92,000
5 The News Quiz Series 73 Episode 7 96,000 5 Just a Minute Series 59 Episode 1 72,000
6 The Chris MoylesShow 18/02/2011 92,000 6 5 live Sport FA Cup 2010-11 19/02/11 71,000
7 5live PremLeague Man Utdv A Villa 01/02/11 82,000 7 Saturday Play The Big Sleep Episode 1 62,000
8 5live PremLeague Man Utdv Man City 12/02/1178,000 8 5live Champ League AC Milan v Spurs15/02/1161,000
9 The Chris MoylesShow 11/02/11 76,000 9 FearneCotton 18/02/2011 61,000
10 Just a Minute Series 59 Episode 1 72,000 10 The Official Chart 06/02/11 56,000
11 5 live Sport FA Cup 2010-11 19/02/11 71,000 11 Greg James 18/02/11 52,000
12 The Chris MoylesShow 04/02/11 71,000 12 Newsbeat 07/02/11 51,000
13 The Chris MoylesShow 09/02/11 68,000 13 5 live Arsenal v Wolves 12/02/2011 46,000
14 Just a Minute Series 59 Episode 2 68,000 14 Annie Mac 11/02/11 45,000
15 The Chris MoylesShow 15/02/2011 67,000 15 The Archers 16/02/11 44,000
16 The Chris MoylesShow 14/02/11 64,000 16 Steve Wright in the Afternoon 07/02/11 43,000
17 The Chris MoylesShow 17/02/11 62,000 17 Cricket Australia 6th One Day Int’l 02/02/11 43,000
18 Saturday Play The Big Sleep Episode 1 62,000 18 Ken Bruce 18/02/11 42,000
19 5live Champ League AC Milan v Spurs 15/02/11 61,000 19 Jeremy Vine 07/02/11 41,000
20 FearneCotton 18/02/11 61,000 20 606 06/02/11 40,000
Please refer to slide 6 for guide footnotes. 15 Requests by on-demand catch-up vslive simulcast
Live TV viewing via BBC iPlayer increased in February to make up15% of all TV requests, boosted by the football Premiership but also American football and Six Nations rugby. Live radio listening also saw a rise in share, up to 74%.
TV Requests Radio requests
* 5 6 2 4 7 8 8 8 8 8 10 14 10 8 10 11 1313 12 15
66 67 68 69 7272 74 70 72 7171 70 68 69 71 72 73 74 72 74
95 94 98 96 93 9292929292 90 86 90 92 90 89 8787 88 85
34 32 33 31 2828 26 30 28 2929 30 32 31 29 28 27 26 28 26 J ul J ul A pr J un O ct O ct F eb M ar F eb A pr J un O ct O ct S ep D ec S ep D ec F eb M ar F eb A ug N ov A ug N ov S ep D ec S ep D ec M ay A ug N ov A ug N ov M ay J u l 09 J u l 09 J a n 10 J a n - 11 J a n 10 J a n - 11
Simulcast Simulcast On-demand On-demand
Please refer to slide 6 for guide footnotes. * There were technical problems measuring some simulcast TV streams in September and October 16 BBC iPlayer –use for TV by time of day, February 2011
The scale for each line on this graph is different –traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day –with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
Internet and TV usage patterns by time of day (scales adjusted for comparison)
TV viewers
BBC iPlayer TV requests BBC iPlayer peak –369,000 TV peak –27.5 million Internet users (any website) Internet peak –29.3 million N ot e : ac h li n as a v r y d iff t s c l ( p k s)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources –TV from BARB February 2011, internet from Nielsen January 2011, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStatsFebruary 2011 -see footnotes on final page for more detail 17 BBC iPlayer –use for radio by time of day, February 2011
The scale for each line on this graph is different –traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day –with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Internet and radio usage patterns by time of day (scales adjusted for comparison)
BBC iPlayer peak –100,000 Internet peak –29.3 million Radio peak –14.7 million Radio listeners
BBC iPlayer requests for radio
Internet users (any website) N ot e : ac h li n as a v r y d iff t s c l ( p k s)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources –radio from RAJAR Q4 2010, internet from Nielsen January 2011, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStatsFebruary 2011 -see footnotes on final page for more detail 18 BBC iPlayer use by demographic
The profile of users of the BBC iPlayer is measured on a monthlysurvey of 700 UK adults. The gender profileis stablewith a slightly male skew, andmost users are aged under 55 years.
100% 100% 16 16 17 16 15 15 31 21 20 20 18 18 37 80% 41 41 43 44 42 43 43 43 43 80%
42 41 39 41 42 43 37 38 60% 60% 39 43 40 55+ Women 40% 40% 35-54 70 63 59 59 57 56 58 57 57 57 57 Men 15-34 20% 20% 38 38 41 43 45 43 43 42 44 42 44
0% 0% Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep 08 09 10 08 09 10
Gender Age
15 23 34 Women 43 55+ 35 48 52 51
43 41 Men 35-54 35 35
57 52 48 49 15-34 42 37 29 32
Users of PC All broadband All TV viewers All radio iPlayer users listeners Users of PC All broadband All TV viewers All radio iPlayer users listeners
Please refer to slide 6 for guide footnotes. User profiles -TV from BARB (Q4 10), radio from RAJAR (Q4 10), broadband from TNS survey 2000 adults (Sep 09) 19 Glossary
Stream –click to play instantly
Download –save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions
Users –a count of computer browsers accessing the online BBC iPlayer service So please note: if someone has a different computer at work andat home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users”or “visitors”to websites.
Requests –number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks”which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand –programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer
Live / simulcast –streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal”TV / radio
Special footnotes for slides showing data for time of day TV data –BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data -RAJAR average audience, by hour, all adults 16+, all radio stations BBC iPlayer -average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen –user numbers, aged 2+ based on internet population estimate of 38 million individuals
Please refer to slide 6 for guide footnotes.