1 Monthly Performance Pack February 2011 Dan Maynard, Publicist, BBC iPlayer BBC Communications T. 020 8008 5294 | M. 07912 583654 | E. [email protected] Please refer to slide 6 for guide footnotes. 2 Monthly summary –February 2011 •February was another very strong month for BBC iPlayer, with average daily requests across the month setting a new record. Because the month had 28 days compared with January’s 31 days, the total request number - 148 million requests for TV and radio programmes including both online platforms and devices, and BBC iPlayer on Virgin Media TV –was correspondingly lower (January’s total was 162m). •Again, becauseof the short month, most platforms and devices saw a small dropin total month-on- month requests –the significant exception being iPads, which delivered 2.1 million requests for programmes this month, up +22% from January (1.8m). •Top Gear was once again the most popular TV programme this month, but the rest of the top 20 showed a wide range of genres; factual: Human Planet, Madagascar; children's: Tracy Beaker; comedy: Come Fly With Me, How TV Ruined Your Life, Episodes, Let's Dancefor Comic Relief; and drama of course: Hustle, Outcasts, Being Human. •For radio, football was popular and included Premier League, FA Cup and Champions League. Non- sporting titles included I’m Sorry I Haven’t A Clue and Radio 1’s Chris MoylesShow. •Live TV streams increased again, making up 15% of all requests this month -an all-time high, boosted by the football Premiership but also American football and Six Nations rugby. Consistent with previous months: •The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. •BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes. 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vson-demand 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer for radio by time of day 17 Profile of BBC iPlayer users 18 Glossary 19 Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media BBC iPlayer’s148 million requests for programmes across all platforms in February 2011 was a drop on January’s record, purely due to the shorter 28-day month. Virgin Media BBC iPlayer TV requests 162 Online BBC iPlayer TV requests 148 141 145 Online BBC iPlayer radio requests 139 25 130 23 123 24 120 118 119 23 114 116 117 114 114 24 107 20 20 97 20 18 17 17 21 21 19 20 87 85 87 19 78 81 76 76 18 101 ts s 69 17 16 94 16 86 90 e 62 16 84 15 15 15 77 u 67 73 68 69 70 70 q 14 60 65 68 66 e 15 r 53 45 43 45 f 37 37 39 37 o 36 s 31 n o 32 33 30 33 31 31 32 32 35 32 27 24 25 25 26 25 26 26 29 28 30 27 28 28 16 18 Milli ul ul pr pr ar ar ct pt ct ec ec ov ov 09 10 ay ay ug ug ep un un eb eb eb 11 J J e A J A J - F M O F M O F A N D A S N D M M n n n S a a a J J J Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcountingon these days. 5 Requests for programmes by device type Includes Virgin Media Because of the short month, most platforms and devices saw a small drop in total requests month-on-month –the significant exception being iPads, which delivered 2.1 million requests for programmes this month, up +22% from January (1.8m). Number of requests % of requests (millions) 162 145 148 Other devices 15% 15% 14% 141 16%16% 17% 17% 17% 17% 16% 16% 16%15% 139 25 130 7% 6% 7% 6% 123 23 Virgin Media 7% 7% 7% 6% 6% 5% 7% 7% 6% 119 119 24 11 117 117 114 114 24 23 20 10 20 8 10 18 17 17 21 8 Games consoles 8 19 20 9 8 7 7 8 8 7 Computers 75% 73% 116 73% 71% 73% 70% 69% 71%71% 73% 72% 72% 72% 107 Tablets (iPad) 99 103 104 88 95 85 89 86 80 83 81 Mobile devices TOTAL 1 1 2 2 1% 1% 1% 1% 5 5 6 6 6 6 6 5 6 5 5 6 5 4% 4% 5% 5% 5% 5% 5% 5% 5% 4% 3% 4% 3% ul ar ct pr ov ul 11 un ct pr ar 10 ay ug ep ec 11 un J 10 ay ug ep eb J A J O N M Feb A S D A J O Nov M F M A S Dec M b an an e J Feb J F Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. NB: There were technical problems measuring iPhoneand iPod Touch use over 15th November 2010 to 28th February 2011. Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBsand ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC areworking towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via BBC iPlayer on any BBC website –whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service -all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) –only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests In February 2011 BBC iPlayerdelivered a total of 125 million online requests. 150 Radio Requests 136 125 121 125 115 118 TV Requests 110 35 . ) 104 s 101 101 100 32 n 99 98 32 o 93 95 94 32 li 100 31 l i 89 33 m ( 30 79 s 32 30 34 31 28 t 27 71 69 71 28 29 es 75 29 u 63 65 q 61 61 e 26 R 54 26 26 y 25 l 47 h 50 25 101 t 27 24 25 18 90 94 on 84 86 M 16 77 68 69 67 73 70 68 70 60 65 66 25 53 39 45 43 44 31 36 37 37 37 0 ar ar ct ct ul ul pr pr ay ay ec ec ov ov ep ep eb eb eb 09 10 11 ug ug un un J J A J A J O O F M F M F S D S D A N A N M M n n n a a a J J J Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests February 2011 set a new record with 4.5m requests per day on average –1.1 million per day for radio programmes and 3.4 million for TV programmes. 5 Radio Requests 4.4 4.5 3.93.9 . ) s 4 TV Requests 3.7 1.1 n 3.5 1.1 o 3.5 3.5 illi 3.2 3.3 3.2 3.2 1.1 1.0 m 3.1 3.1 ( 3.0 2.9 1.0 s t 3 1.1 1.1 2.6 1.0 es 1.1 1.0 0.9 u 1.0 0.9 1.0 q 2.3 2.4 0.9 e 2.2 1.0 R 2.1 2.1 2.0 2.0 y 1.9 0.8 il 2 1.7 a 0.8 0.9 D 0.8 0.8 3.4 e 0.7 0.9 0.8 0.8 3.3 g 0.6 2.92.9 a 2.7 r 2.5 2.5 e 2.4 2.3 2.3 v 2.2 2.2 2.2 2.2 1 2.0 2.1 A 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2 0 ct ct ar ar pr pr ec ec ay ay ug ep ug ep un un 10 11 09 ov ov Jul Jul A J A J - O O Feb Feb Feb M A S D M A S D N N M M n n n a a a J J J Please refer to slide 6 for guide footnotes.