MIT INSTITUTE OF RAJBAUG, LONI KALBHOR, PUNE 412201 T. 020. 3069 3694/ 95/ 96/ 97 www.mitid.edu.in

DESIGN EDUCATION AT MITID Ensure Karman Let Phalam the process is right in action the product evolve by itself CONTENT Who we are 01 26 Philosophy 02 27 Habitat 03 Transport Design 33 Faculty 05 Interior and furniture Design 39 Infrastructure 14 43 Rajbaug 19 47 How to get there 21 49 Admissions 22 51 Design as a career 23 Design 59 & Video Design 67 Design 71 Pre Design 79 Training & placement 86 PHILOSOPHY WHO WE ARE

About MAEERs MIT The Maharashtra Academy of & Educational Research Founded : 1983 (MAEER) was established as a society and trust with the sole aim of creating and developing professional education facilities to train the Education at the MIT Institute of Design has been categorized into aspiring young generation and thus to provide dedicated, ambitious mainly three domains. The first is the domain of ‘skill’, Sadhan. These and skilled professionals to serve the society and the nation at large. are those design skills and design tools that should help students MAEER believes that the union of Science and Spirituality alone SADHAN to communicate convincingly, the outcome of every of the will bring Harmony and Peace to The Humanity, as said by Swami design process. For this, they will learn to employ all necessary Vivekananda. The vision of the founders of MAEER is to create a media and materials. If one has to look for a concept from the Indian centre of Excellence in the field of Education and Research. Since philosophy that has equivalence with this domain that would be the its inception, MAEER has been striving for the betterment of the concept of SADHAN. society through a value based education system. With over 50,000 students across various disciplines under its umbrella, it has achieved The second is the domain of ‘knowledge’, Sadhana. It pertains to tremendous success in a short span of time and provides excellence in the knowledge base the students must acquire from subject areas the fields of Engineering, Medicine, Research, Management, Primary of varying nature. From this base should flow, meticulously gathered and Secondary Education, Peace Studies, Environment, Pollution SADHANA and researched information needed during the entire problem Control and towards promoting Human Values and in attaining the solving process. Again, an equivalent concept from the Indian ultimate goal of World Peace. The motto of MAEER is, “To harness the philosophy to represent this domain would be SADHANA. knowledge of Science and Technology for the welfare of society “.

It is the third domain of ‘formation’ that becomes the vital core of the design process, Sadhya. The total and composite learning from this domain is meant to make students think laterally and SADHYA innovatively, develop design concepts and translate these concepts into a tangible form which in fact is the very solution of the stated problem of design. This equivalent concept from the Indian philosophy, obviously, is SADHYA.

MAEER aims to provide the finest environment for teaching, Modern design has been singled out as to provide a human learning, research, innovation and character building. face to technology. It is to this end that one of the silver linings, the ‘soft’ technology of the Twenty First Century Dr. Vishwanath D. Karad offers, becomes relevant. Founder & Managing Trustee Prof. H Kumar Vyas Founder Chairman, Education Council HABITAT

n pursuance of one of our future aspirations, we at the MAEER’s It is into this kind of stimulating and inspirational The team thus formed would be led by a member of MIT Institute of Design are now planning to add a further dimension environment that mentors from various design the permanent faculty of the Institute. Sometimes the to the programmes of design learning at our campus. The concept related disciplines would be invited to interact with project might be so designed as to the participation of of Design Habitat is in fact a logical and organic extension of our the design learners and challenge their young minds mentors from more than one discipline if needed. The Istated philosophy that ensures a total generalist ambience to enable to explore newer territories that should complement enhanced scope of activities at the Design Habitat design learning. It would evolve as an overarching concept around and reinforce their ongoing design learning. Here are would also mean that we reinforce, within the present the functional framework of the Design Institute which remains an some of the disciplines from which these mentors areas of learning at the Institute. To this effect, integral component of the Habitat. would be selected: biomechanics, alternative two new centers of advanced learning are being energy systems, linguistics (semiotics), performing envisaged for the near future. The first is the Faculty arts, plastic arts, design anthropology, sociology, of . The major emphasis here would be on perception and cognitive psychologies and several humane and logical application of twenty first century more. The mentors would ensure that the of technologies, arts and sciences toward solving the interaction is such that it eventually leads to a learning problems of human habitat in . The second is a that is comprehensive, sustained and focused in Centre for and Body Language. Even though depth, and directly or indirectly design related. it might seem to have been inspired by the Bauhaus Distributing the course contents in form of projects Theatre of the 1930’s, its major thrust would be on is an obvious and time tested method. Each project exploring the worlds of light and sound effects and would be formulated so as to necessitate participation ways of communication by means of body language. of a mentor and one or two young aspirants pursuing the same discipline as the participating mentor.

04 Dr. Sunil Karad was awarded the Research Excellence Management, Fire Safety Engineering Award from the University. and The Vishwashanti Gurukul IB World Executive Director, His academic merits brought him loads School. of prestigious work offers in the UK He received the visiting Post Doctoral those including the British Aerospace research Fellowship of the University MAEER’S MIT but he preferred to return to his own of Sheffield in 2001 and he served the country and contribute to the society. Engineering Materials Dept of the He began his career as a Professor University as a Post Doctoral Research Dr. Sunil Karad has a Bachelors degree in Associate in 2003. Polymer Engineering and distinguished in the Polymer Engineering Dept of in his Masters in Engineering Sciences Maharashtra Institute of Technology, He has established the Alandi Dehu FACULTY from the University of Sheffield, UK. Pune, India. He was instrumental in Parisar Vikas Samiti – a NGO which setting up an The MIT Academy of works for the development of the His academic excellence in the Masters Engineering in Alandi in 1999, one of the famous pilgrimage centres Alandi and degree brought him the honour of first of it’s kind in rural Maharashtra. He Dehu. receiving the first of its kind University also took the lead in establishing the Dr. Karad has also facilitated the 5 year Endowed Scholarship from the Autonomous courses department, the University of Sheffield to pursue his partnership between Doordarshan MIT College of Insurance, the MIT School India and MIT to organize the National PhD along with a Research Fellowship of Distance Education and others for from British Aerospace Plc, UK. He and International Robotic event professional sectors such as Insurance, ROBOCON in MIT, Pune. completed his PhD in a record time of Piping Design and Engineering, Energy 21 months at an age of 26 years and

Prof. Anant Chakradeo years before joining education domain. He has an additional charge of Director He joined MIT group as a junior lecturer International relations for MIT Group Dean, MITID in 1994 and has served on various of institutes. He has been working on positions like Assistant Professor, developing international relations and Head of the department in workshop tie-ups for MIT Group and has travelled DESIGN HABITAT and Production engineering. He was extensively to about 15 countries all the founder Director for MIT CAD CAM over the world. Centre which started in year 2000 He is passionate about Prof. Anant Chakradeo is a graduate of and got an opportunity to dream and and has active interest in Direction, Mechanical Engineering . He did his post conceive another prestigious institute acting. He is also a passionate listener graduation in Production engineering MIT Institute of Design in 2005. He of Marathi music. with ‘Manufacturing Automation’ as a presently serves as the Dean, MIT specialization. Institute of Design. In his career as a He is a talented Educationist who faculty he has contributed to the areas believes in thinking differently and who like , Manufacturing tries new concepts in education. In his Processes, CAD,CAM, Automation, career span of 27 years he has served Tool and Die Design, Mould design, for small and medium scale industries Product Design and Development in Project management, vendor and has worked on various industrial development, tool and product design projects for development of new plastic 05 departments for a brief period of 6 products/ imports substitute products. Prof. Dhimant Panchal Gandhinagar. Solsuns, Maruti Suzuki, Tata Memorial Prof. Gaurang Shah as a design faculty, discipline head, Railways. He has been a recipient of the Hospital, Jyoti CNC Automation. academic institution builder at premier Prof. Shah set up the intellectual Director, MITID UNDP Fellowship and has worked Head of Department institutions namely the National property rights cell and drafted an IPR Head of Department with the EXPLORATORIUM Science He is an avid photographer loves to Institute of Design (NID) Ahmedabad, policy framework for the NID. At NID he Museum project in San Fransisco explore mountains with his camera. DJAD Coimbatore & MIT institute of also formulated an online program on and the Science Museum, London. TRANSPORTATION design Pune. packaging conducted in collaboration PRE-DESIGN He has been instrumental in Prof. Gaurang Shah had worked with with E-Macmillan, Bangalore. developing design pedagogies for DESIGN Bajaj Tempo Ltd (Force motors) in their Prof Dhimant Panchal studied Product Design foundation Programmes, R&D department for almost a decade. Design at the National Institute of Industrial design and Fashion & Prof. Gaurang Shah, studied product He has worked on diverse (NID) Ahmedabad, graduating Life style Accessory design at design in the 5 & 1⁄2 year Professional product design and interior and exterior in 1980 in Industrial Design. In a career basic design and advance levels. Education Program at the National styling projects through consultancy. spanning more than 35 years, He His design consultancy spans Institute of Design, Ahmedabad. He the projects range from auto rickshaws has worked in diverse capacities as a Product design, Exhibition design also underwent a 2 year advanced to armoured personnel carrier to design faculty, discipline coordinator, and corporate identity design. He has training programme in Product planning submarines. academic institution builder and design provided services to industries ranging and design conducted by the Carl professional in premier institutions He also worked on the research project from home appliances, eyewear, Duisberg Gesellschaft e.v, conducted in “Form and interface preferences” namely the National Institute of jewelry, bio medical engineering, Germany. Design (NID) Ahmedabad, School sponsored by Eastman Kodak, CNC automation and tooling as well In a career spanning more than 30 years, of and the National Rochester. He has also worked on as memento & trophy design for He has worked in diverse capacities products such as bio-toilets for Indian Institute of Fashion technology (NIFT), organizations as Blue Star, Voltas,

Prof. Sanjay Jain at Wipro Lighting, Aurangabad since its inception in 1993 and worked for 10 Prof. Indrajeet Neogi was associated with path-breaking consecutive years, 1993 and 1994, for Head of Department years, and innovation like Aarth, Vijeta, Ardh-satya, Khamosh, his work in Maihaar Raga and Another as core strategic strength of the Head of Department Yeh Woh Manzil To Nahin in early Way of Learning. organization. eighties, and in In Which Annie gives it He has many firsts in Indian television. PRODUCT DESIGN Before taking U-turn to Academics in those ones, Maya Memsaab, Parinda in His first major work is Karamchand, first 2006, he worked as General Manager FILM & VIDEO the early nineties. He has also worked serial to be shot outdoor and recorded – Product Development in Bajaj in Matir Moyna, an international joint live. He was also sound recordist of first Prof Sanjay Jain is a Civil engineer from Electricals Ltd, Mumbai for Lighting DESIGN production, which has won an award at daily soap, Shanti; first game show, Saanp IIT Bombay, of 1984 batch and did his division for 3 years. Cannes. Rab Ne Bana Di Jodi and Band Seedi; first real time talk show, Nikki Indrajit Neogi continued his academic Master of Design in Industrial Design Baaja Baarat are part of his recent works Tonight after television programmings He is also a trained green belt of Six brilliance at school to IIT Kharagpur, at Industrial Design Centre, Bombay in in popular genre. was privatized. He has also worked with Sigma Quality mission at Wipro. graduating with honours in Physics. His 1986. He has also been a key person in re- many international television channels love for theatre during this formative In a professional career spanning inventing the practice of Sync Sound like BBC, CNN, National Geography, phase of his life at the Film & Television more than 19 years, he has served in recording, or Live Sound Recording in Discovery, AXN, Star Sports, Arte etc. Institute of India, Pune. He graduated senior design positions- starting as an films in India. Now at present his passion is teaching Industrial in Uptron India Ltd, from FTII in 1980 with a specialization in Sound. He has also been part of many other and mentoring so that he can guide the Lucknow designing Televisions and genres of cinema, like social, educational, next generation to their future with his His journey in cinema has coincided with Electronic appliances for 6 years. travel, wild-life documentaries and past experience. journey from analogue to digital. His He was Head of Product Design group advertising films. He has won national professional career began in 1980 with Award in Sound Recording in two Aparna Sen’s 36, Chowrangee Lane. He Prof. Ranjana Dani appointed by University of Pune (CAP) Prof. Rajan Iyer He designed award winning pavilions . as Chairperson of examinations for all for Tata Motors at the Auto Expo for 2 Head of Department Advertising theory subjects. Head of Department consecutive years in 1993 & 1994 using As a practising artist she has exhibited Octanorm & Newline systems. solo and as a group at the Jehangir Art He was a consultant to Cochin Shipyard GRAPHIC DESIGN Gallery, Nehru Centre, Mumbai; Vadera RETAIL DESIGN Ltd, on interior accommodation for 7 Gallery, Delhi and the Hynes Convention ATCO tug vessels for the Kingdom of Centre, Boston, Saudi Arabia through CSL and interior Prof. Dani is an Applied Artist trained at Prof. Rajan Iyer graduated from National fit outs for a 95000 DWT tanker for the prestigious MS University in Baroda Institute of Design in 1986, having Shipping corporation of India. with a rich experience in graphic design, specialised in Furniture design. He was a consultant to the Inspiration , advertising and marketing He has worked on various facets of Group of architects, engineers and theory, branding and communication Interior spaces and Exhibition Design , Kochi.He has developed eco strategy over the last 20 years with Novopan friendly furniture with a handcrafted She has been a faculty at the Abhinav India Ltd, Sterling Holiday resorts, ambience for various resorts and Kala Mahavidyalaya, Pune for more than Indian Furniture products Ltd and interior projects done by the firm. a decade. She has also been a visiting Octanorm Vertriebs India Ltd. He has also worked on the Tata Indicom faculty at the Rachana Sansad, Mumbai. While with Octanorm he designed the chain of retail stores across Kerala with She is an empanelled expert Member Videocon pavilion at the IETF trade fair Tata Teleservices. of the Board of Studies and has been 1993, held in Pragati Maidan, New Delhi.

Prof. Vasudha Karhadkar Prof. Chandan Bhattacharya as lead concept artist for several magazines like Tinkle and Chandamama In a career spanning around 25 years,she overseas game projects. He was among and a special issue of Archie’s. He Head of Department has been involved in vast range of Head of Department the pioneers who initiated the training has also illustrated book covers for projects right from craft sector to wing of Dataquest animation studio, renowned Bengali authors. He has INTERIOR, SPACE industry based mass production units. Hyderabad (one of the largest in Asia). also authored and illustrated a book on She has worked as a Lead Designer with ANIMATION He was a senior faculty of animation, art computer basics for children named & FURNITURE DESIGN Merino Panels. She has also worked on and design at institutes like Colorchips “Apu’s Compu” published by Shishu craft projects with NCDPD (wood and DESIGN animation studio (Hyderabad), ICAAT Sahitya Samsad, Kolkata. Prof. Vasudha Karhadkar is an Industrial metal products) for the export market (International College of animation art Prof. Bhattacharya is a voracious reader Designer from the National Institute and CCIC (craft furniture) Delhi. Prof. Chandan Bhattacharya studied and technology) and Picasso animation of both fiction and nonfiction, graphic of Design, Ahmedabad. She is a Post at Banaras Hindu University, college, Mumbai. novels and enjoys making papier mache Graduate in Furniture Design from Varanasi, Uttar Pradesh, and graduated He has worked on projects for studios sculptures and masks. the National Institute of Design. Prior (B.F.A) in 1996 in Visual communication. like Walt Disney, Mondo media, Marvel to this, she did her Interior Design He did his post-graduation (M.F.A) from comics, , Kellogg’s, etc. He has education from Delhi. the same University in 1998 specializing also worked the design of video games She has been a full/ part time faculty in . like Archie’s Riverdale run, Dhoom 2 in design institutes in Delhi and was He studied animation at the Heart etc. Apart from this he has directed and instrumental in re-structuring the Animation Institute,Hyderabad,in 1999, designed several in-house animated Interior Design syllabus for Meera Bai followed by a course on Alias Maya from films for studios like AMM multimedia Polytechnic, Delhi. Arena Multimedia in 2005. and Dataquest animation. He has worked at FX Labs, Hyderabad He has illustrated comic strips for Prof. Alana Savant course co-ordinator, a mentor with the Prof. Suryanarayan Rao country’s premier design institutes - Head of Department National Institute if Fashion Technology, Head of Department Apeejay College of Art & Design, Wigan & Leigh, Indian Institute of Craft & Design, Symbiosis Institute of Design and School of Fashion Technology. WORKSHOP She is a vagabond- the latter by fate and Prof. Suryanarayan Rao studied Mechanical Prof Alana Savant graduated in Textile choice. She has travelled extensively Engineering at The National Institute of Design from the National Institute of across the country, manifesting Indian Engineering, Mysore graduating in 1984. Design, Ahmedabad in 1986. She has Craft and Design. Her work fuses the worked in the fashion industry for 14 traditional techniques with modern In a career more than 28 years, he has worked years as Fashion textiles as well as Interior styling. in academic, Tool room and Research textiles, both in Woven and on Surface organizations in various positions. He has Music and dance are her other Ornamentation. trained industrial manpower in the area of distractions. She has worked with the State Handloom CNC, CAD/CAM. He has established tool & Handicraft Development Corporation, design training programmes and conducts Arvind Mills, Anokhi, Gokuldas Images, short and long term training programmes in Walt Disney, Weekenders, etc. tool design and die making. She has since been a design faculty, a

Prof. Debayan Dhar He serves in the reviewer boards of the on , computer- Harshit Desai the role of Design in Business. He has elite conferences/ organizations and supported collaborative work (CSCW), published papers on topics like design Head of Department journals such as CHI, Mobile CHI, IUI etc. ubiquitous computing and social Manager management, and He has been awarded the prestigious psychology. design-led innovation in national and USER EXPERIENCE Fulbright-Nehru Fellowship by the He loves reading novels. INDUSTRY global conferences. His current research U.S. Department of State’s Bureau of is focused on strategic design and DESIGN Educational and Cultural Affairs and OUTREACH exploring the contribution of economic conducted a part of his doctoral thesis theory and organization studies in Dr. Debayan Dhar has a PhD in Human at the Department of Social Psychology Harshit Desai did his Engineering from strategic design. Computer from at University of Texas at Austin (2012- Pune University and PG in Business Harshit balances research with practice the Indian Institute of Technology 13). Management . and has been actively involved in a variety Guwahati (2014). Prior to that he did He comes with more than a decade of design projects with start-ups, non- his post-graduation in design from the He was associated with various R&D firms in ICT sector such as Centre of Business, Technology and Design profits and global corporations at MIT ID. Department of Design, Indian Institute academic experience. He handles the of Technology, Guwahati. for educational Technology- IIT He has worked in strategy, business Guwahati, Estuary Labs, Impelsys Industry outreach initiatives at MIT ID, planning, marketing, logistics, operations Before joining MITID he served as a etc. for design and development of actively networking with organizations and IT systems and worked on projects Teaching assistant at IIT Guwahati cross-cultural web based products and and manages student internships, for clients like Google, Yahoo, MSN etc. and supervised projects of various large scale logistic applications. His sponsored projects, live classroom undergraduate and post graduate projects and placements. He is a Harshit is into Indian history, reading, collaborations with foreign universities music and travelling. students. in HCI based research primarily focuses faculty for and extensively researches on understanding Have the requirements for being a designer changed over the last 50 You have been involved with several Institutions from their How far have we come in terms of design, design years? initial stages. How is it different starting an institution now education and design practice in India? compared to 50 years ago? HKV: There are several new ways of working and there is no denying that computers have changed a lot of things. But the designers approach to a problem and the problem solving process, to my HKV: I think so far as is concerned, there are few HKV: I was associated with the School of Interior Design, CEPT University, mind, remains the same. There cannot be a change and the computer cannot help here, since it institutions in India that are heading in the right direction. During the Ahmedabad almost from the beginning. Krishna Shastri, the Director of SID, knew cannot yet replicate your brain functions. If at all, it may still take some time. last decade so many schools of design have come up but among these that I had completed my tenure with NID and she wanted me to help her to evolve Mind is the software of the brain. That is the software you operate and the computer cannot. only some half a dozen that I know of, seem to be charting out their some of the course material. I did whatever I could - I am not an interior designer. I What happens when you are confronted with a problem is that you immediately begin to work out own paths. also helped them to conduct the basic design programs. With all this I am extremely possible solutions. This is the way the human mind is ‘programmed’ to work; these are what I would They do not seem to have come out from the same mold and they conscious that I too go on learning and I also evolve. If I have to offer a course, my call the ‘conjectural solutions’ or design conjectures. They will happen all the time. No computer have broken away from the NID mold. For example at the MIT Institute first concern is not what I am going to ‘teach’ but the kind of experience I have gained can reproduce this yet. What you require is a paper and a pencil to put these conjectures down of Design, initially we did look at the NID model as it was bound to which I am going to share further. What am I going to learn from them? using both words and images. happen, and that gave us great impetus. But I also knew that it cannot I see myself evolving, most of the time unconsciously, sometimes consciously. This remain like that, it will have to be broken. Another very good example happened with NID and with CEPT, and in a way the same thing happened at MIT is that of Shrishti School of Art, Design and Technology at Bangalore, Institute of Design in Pune. But at MITID I was also given the task of charting out which has charted its own direction with vision and dedication. There How do you see this changing in the future? the ethos and philosophy of the Institute. At the same time I, with my colleagues, may be few others and these are all very hopeful signs. worked on the curriculum, course content and also helped in selecting the faculty. What is happening now is that there are very large goals overall and I initially offered courses but not anymore. We keep in touch as I meet everybody HKV: I don’t know - it is difficult. One thing, it will become more and more complex, I can see that. different paths to reach. All the same, it is good to see that each regularly in the capacity of the Chairman of the Education Council. I am happy that What attracted you to design? The expectations are there but the designer will also have to a role of sieving through all of these institutions seems to have taken the right path. And it will things are progressing as of now. this. He should be trained to tell the client where exactly or how far he or she can go and what eventually do good for the Indian economy and Indian market, and the client can expect from him or her. It’s a question of convincing. Formerly, designers couldn’t most important, should contribute to Indian society. In my own way HKV : It’s a long story! I was born in Uganda and grew up have this kind of dialogue but they are much more articulate now and the kind of clients they get I am quite hopeful. I do think, however small, some good work is there. I did my secondary education in India, finishing also like to talk about design! This is a happening. my Senior Cambridge in Kampala, Uganda. In the early better, healthier situation. When this kind 1950s there were very few colleges and no universities of dialogue happens, the designer by his for further education in Uganda, so most of the people or her training will have to be able to draw would look towards either India or England, since Uganda a line somewhere; for example, everything was still a British colony. I thought I would do electrical cannot and should not be controlled by engineering; one reason for that was I wanted to return the market. There is something beyond If I have to offer a course, my first concern to Uganda where they had just started a very interesting the market, there is society and people hydroelectric scheme on the banks of the River Nile. They and environment and ecology and there is not what I am going to ‘teach’ but the were building a dam at the point where the Nile, which is the greater cause of designing for originates from Lake Victoria, becomes a river. It had sustainability. That goal may seem pretty kind of experience I have gained which I been a dream of Winston Churchill to harness the water far away, but that is something designers of the Nile and produce electricity. It was a huge scheme, will have to aim at, because we know that am going to share further. and all the people were quite excited. Earth’s resources are getting depleted. Meanwhile I had applied to the Faraday House College of Sustainability is an imperative that cannot Engineering in London and on the strength of my good be wished away. It is here that the old NID Senior Cambridge marks, they granted me admission but adage, ‘design is to improve what exists’ - Prof. H. Kumar Vyas there was a slightly strange stipulation. They said they takes on an added significance. could not offer me the seat immediately as they were busy taking in the young people demobilized from the Front, returning to Britain. This was in 1949 and while they did say my seat was secure, I would have to wait. INFRASTRUCTURE OUR LIBRARY

The MITID library has one of the best collections of published and filmed material on design in India. The material spans all manner and aspects of design and art- history, movements, personalities, current trends, etc. The library acts like a resource for research and archival of design projects completed by students and faculty of the institute.

The collection has more than 4000 books, 1000 DVDs, 450 graduation reports, 100 simple design projects and subscriptions to over 50 serials from across the world.

It has a corporate membership association with the British LIbrary, MCCIA, Pune, Cinema Paradiso India Pvt. Ltd., Gokhale Institute of Politics and Economics Library, Pune and online membership with the Design Management We believe a design learning begins Institute, USA and Car Design News, UK. outside our studios 15 16 STUDIOS LIVING AND DINING

The campus offers resident students hostel facilities in close proximity to the academic building. The hostel, mostly The students at MITID have access to extensive studio and workshop facilities double shared is wifi enabled in traditional corridor style residence with views of the river and surrounding farmlands. including a clay modelling, a vertical milling center and a 3D printing facility. Project studios are wifi enabled and designed as large open spaces for individual The MITID mess offers seating to more than 500 students and freshly prepared traditional, vegetarian meals four times a day, and group work, presentation, basic construction, faculty and peer interaction. including holidays. Film and animation students are offered a post production studio with Final cut pro and Avid editing systems. Fashion students have access to lab-style classrooms, including two fashion construction studios, a digital computer lab that also doubles as a classroom, and a making lab for prototyping and light construction. SPORTS The Rajbaug campus has excellent facilities for sports activities. It features an olympic proportion swimming pool and a full scale cricket and football ground. It boasts basketball and tennis courts. It also has an indoor badminton court in the gymnasium premises. 17 The students of MITID have the opportunity to be coached by an ex triathlete of national renown. Two students of the institute have been champions at the National Rowing Championship in 2014. RAJBAUG

The design habitat is located at Rajbaug in Loni Kalbhor, 20 kilometers on the Pune Solapur highway east of the city. The Rajbaug farms once owned by the legendary showman, Raj Kapur and now also his final resting place, is spread over 125 acres on the banks of the Mula Mutha river. The beautiful environs have been converted into an educational hub as per his wishes by Dr. Vishwanath Karad, Executive President and Founder of the MAEER group of Institutions.

20 Mundhwa HOW TO GET HERE PUNE CITY MIT Institute of Design Amanora OM THE AIRPORTownT Centre 24 KMS FROM THE AIRPORT By Road: 18 KMS FROM PUNE STATION Pune is well connected by road to all OM PUNE STATION 4 KMS FROM TOLL the major cities within the stae as well as outside the state. Daily private and ES FROM TOLL Toll plaza government buses ply from Pune to Magarpatta Mumbai the distance between which is To Railway Station Loni covered in 3-4 hrs. City

By Air: The airport is situated in the Lohegaon Manjari area, about 12 km from the city. The airport is connected to all major cities in India.

By Train: Shewalewadi Pune has excellent railway services Croma connecting all major cities.

Hadapasar Race Course Fatima Nagar

Swargate 19 ADMISSIONS Scholarship / Loan International Collaborations

The admission announcement will the interviews is to ascertain the above In an effort to make quality design The Hong Kong Polytechnic University (Hong Kong) appear in major national dailies by late qualities. Based on scores obtained from education more affordable and available November. MITID-DAT, shortlisted candidates will to students from economically weaker University of Abertay Dundee (United Kingdom) Online application forms for the be called for second phase. sections, MITID offers scholarships to Admissions schedule for the academic academic year 2015-16 are available on The second phase of the admission all new and deserving entrants. MITID Northumbria University (United Kingdom) year 2015-16. the website. The candidate has to submit procedure will consist of studio tests grants full or partial scholarships to about 5 to 10 students each year. The a duly filled hard copy of the application followed by personal interviews at Middlesex University (United Kingdom) Last date for submission - form before the last date along with a Institute in Pune. The list of shortlisted eligibility of the scholarships would 31st January 2015 demand draft of Rs. 2,500 /- (U.S. $45 candidates for the Second Phase will depend upon the performance of the Design Aptitude test - 5th April 2015 for International Students) in favour of be announced on MITID’s website no student and his/her financial needs. Kunsthochscule Berlin Weissensec School of Art & Design (Germany) Result of DAT - 18th April 2015 MITID, Pune, drawn on Pune branch as separate call letters will be sent to The interview panel will decide whether Studio test & Interview fees for Design Aptitude Test. Students the shortlisted candidates. All those one is eligible for the scholarship. University for the Creative Arts (United Kingdom) GDP - 4th May to 9th May 2015 can also pay the fees online through net candidates called for the second phase The scholarship application form Final list – 11th May 2015 banking, credit or debit cards. are required to attend the studio tests should be availed by the applicant Strate College (France) PGDP – 11th May to 14th May 2015 from the Institute office after getting The admission process is in two phases: and interview, which completes the Final list – 15th May 2015 process of selection. admission MITID. Along with the duly MITID-DAT Design Aptitude Test filled scholarship form, one will have to College for the Creative studies (USA) conducted at various centers across the The Admission Committee decides Fashion Programmes – attach necessary documents showing country. the procedures, grades and weight 15th May to 17th May 2015 the income statements of the family George Brown College (Canada) age every year. The norms for the Final list – 18th May 2015 Studio Test and Personal Interview members / guardians. conducted at MITID campus in Pune. selection are the sole prerogative of the Politecnico Di Milano (Italy) Admission Committee and the decision Commencement of Programme - 5th Admission is on the basis of MITID’s of the Admission Committee and the July 2015 (Tentative) method of selection, which extends Loan Management in any of the matters E.S.A.D, Orleans (France) beyond the students previous academic concerning the admission process and *The dates mentioned in the schedule qualifications. The Institute has an exclusive tie up selection will be final. MITID is also a full time member of ICSID (International Council of Societies of are tentative and it may change. with CREDILA (educational loan unit of The MITID Admission Committee HDFC) for providing educational loan Industrial Designers) and CUMULUS (International Association of Universities and systematically seeks evidence of to students securing admission to the Colleges of Art, Design and Media) the perception, attitude, aptitude, institute. Disbursement of the loan is as achievement and motivation essential per the banks' terms and conditions. for a challenging and satisfying design career. The objective of the tests and 22 Design affects every aspect of our lives. Products from cars to cups and from beds to binoculars, all have to be designed, as do shops, homes, schools, hospitals and offices. Design is more than just appearance. Good design is equally concerned with function: a well designed chair looks good, but is also comfortable; a well designed tea-pot is elegant, but also pours well; a well designed car is something to covet, but is also economical on fuel, doesn’t pollute, doesn’t rust and doesn’t need servicing DESIGN AS A CAREER every week. Things that work well have been designed to work well. From stamps to skyscrapers When you consider design as a career option, you may think about products, interiors, retail, communication graphics, animation, film, fashion, textiles, automobiles.

Design is one of the fastest growing sectors in the new, dynamic Indian economy. This has brought about a growth and intensity in competition for the sellers of goods. The new indian consumer is empowered with a wide array of quality and brand choices in the range of products available in the market. There are heightened aspiration and expectation levels in the consumers. The implications of the above is that there is a growth in the demands in industry for trained designers who are, meaningfully and professionally, able to contribute to the expectations of the markets.

Over the years, in India, designers have been successfully working with the manufacturing and service industry, advertising agencies and design studios, in the areas of communication and industrial design. Many designers have also lucratively established their own organizations to offer their services to industry.

23 DISCIPLINES PRODUCT DESIGN UG/ PG INTERIOR SPACE & The Product Design Program offer the learners to FURNITURE DESIGN UG/ PG understand the various approaches, processes and systems to address human needs by creating tangible Interior Space and Equipment Design discipline products. In the various courses that the learners focuses on designing and planning of interior spaces pursue, the emphasis is on learning-by-doing and for all kinds of human needs. The learners concentrate following a comprehensive process of designing, on designing spaces - interior and exterior - according producing and marketing products, systems and to their functional hierarchies and interrelationships. services. Spaces to be more functional and aesthetic require The learners, who opt for any of the MITID offers Undergraduate & Post components like furniture, seating, storage, lighting disciplines belonging to Industrial Graduate Diploma Programmes in etc. The interior space design should be integrated INDUSTRIAL DESIGN Design stream, acquire an acute with furniture & accessories, and both should have an sensibility toward what is known TRANSPORTATION harmonious interaction .This makes the built space as the world of objects and built respond like an efficient, well designed system. This + Product Design UG/ PG approach imparts the learner a unique edge than spaces that exist all around us. DESIGN + Transportation Design merely “interior decoration”. Of the many Interior These object systems and spaces The learners of Transportation Design experience that Space and Furniture Design Courses the one at MIT ID as a rule define and characterize all + Interior Space and the courses of study exclusively explore an inborn emphasizes on the holistic learning. our human environments whether Furniture Design human need of human mobility. Beginning with the small or large, inside or outside, concept of transporting people and commodities using modern or traditional. The learners + Retail Design a variety of means, its emphasis moves on creating of Industrial Design acquire a sustainable systems for Transportation Design. It is not only limited to Automobile Design and car design hands-on proficiency over handling RETAIL DESIGN UG/ PG but to design systems which enhance mobility for Retail Design lies at the intersection of architecture, of materials both conventional humans and commodities. Learners’ innovative ability marketing, strategy and design of the built environment. and technologically advanced is challenged further when the scope of a transport The program at MITID™ takes an innovative and and an extensive knowledge of vehicle is extended from land, water to air even space. progressive approach to addressing design issues various methods of making that intrinsic to the evolution and transformation of retail would include the latest high environments. tech as well as batch production USER EXPERIENCE DESIGN PG The core curriculum includes the study of art and techniques. Besides, there are The program aims at the study of concepts, methods, , theory of spatial manipulation, drawing, comprehensive inputs in human and techniques of information architecture, usability structures, materials and processes, lighting and factor and social sciences (such as engineering, , interaction Design, technology, , human factors, and the theory ergonomics and anthropometrics, Visual Design, ethnography and Prototype engineering and specifics of retail design, all of which ensures that social anthropology and social with focus on artifacts’ where user experience is students fully understand the concerns of the retail industry and its allied fields. psychology), the systems thinking INDUSTRIAL essential. and design management and After the Program, students will be able to design and marketing. conduct usability studies of both traditional artifacts’ 25 and systems where experience is important. / Product Design < INDUSTRIAL DESIGN / Design Project

PRODUCT DESIGN Anurag Sarda 2013 / Lucid Design, Bangalore

Sanjay Jain- Head of Department The courses covered in the Program make Samson Mathai SEMESTER 9 Manasi Kanetkar the students understand concepts like Jerome Sabestian design ethnography, , Leglock redefines the kickstand and offers swift bicycle parking with Sagar Modh Ergonomics, Design Process, Strength of its integrated stand-and-lock design. Leglock is a locking solution for swift bicycle parking. It is a combined Visiting Faculty Materials, History of Design, Green Design, bicycle stand and lock that parks and locks the bicycle in just one step. and System Design with a The cyclist simply needs to turn the stand down and set the integrated Prof V Parmar holistic approach. Prof GG Ray number lock. The stand arcs down from its stowed position, unlike Aditya Dhavale The Product design course has opened up typical kickstands that rotate parallel to the wheel. Anand Karyekar a variety of career options. The products, Leglock is sturdy and safe. It stays upright during riding due to Abid Bilal the angle at which it is mounted and the internal three-teeth gear Anand Gawade systems and services created are to be used mechanism. It is structurally strong and easy to manufacture. Carolien Klepp in homes, workplaces, institutions, places Dr. Vinod Vidwans Dr.Akash Khurana of leisure and outdoor spaces for public Harsh Kamble interaction. Mak Babi Mitsuru Omura Nachiket Thakur Neha Modgil Nimesh Bhatt Priya Augustine Prof.Manubhai Gajjar Prof.V.G.Paranjape Rajesh Mirajker Rishikesh Raut Saket Yeolekar Samir Chabukswar Samyak Pungaliya Soumitra Bhat 27 / Product Design / Product Design / Technically Complex Product / Branding

Ashish Sanklecha WINNER 2014 LEXUS DESIGN AWARD Technically Complex Product Student/s name SEMESTER 8 Rajeev Dave / Stuti Mazumdar

This design for a water cooler / purifier uses carbon activated filters and uses the peltier effect and Thermo electric to achieve the two SEMESTER 4 functions of filteration and cooling. PAUSE is a radical design that redefines the perception of time. The concept brings together time telling devices from different eras to create a playful yet potent design Samson Mathai He worked with the National Institute of design pedagogy in the last several Jerome Sabestian of the Academic Council and actively Design as an Associate Designer in its years and is very excited about being contributed for Education, Training and Associate Professor Services in 2005 - 06. part of Innovation and . Asst. Professor setting up the Hi-Tech Tool Room for His work in Craft cluster development manufacture of ISRO components. initiative for Sankheda furniture for PRODUCT DESIGN the Government of Gujarat through NID’s Outreach Program has been PRODUCT DESIGN appreciated by the Amity School of Samson Mathai graduated from Business. Jerome has a graduate in Mechanical the National Institute of Design, Engineering and a diploma in tool As a Product Designer in the Industrial Ahmedabad in the year 1993 having engineering. specialized in Product Design. Design firm ‘DESIGNEDGE’ based in Ahmedabad, he worked extensively He has extensive industry experience in During his seven year tenure in Godrej as part of a team on the design and Caterpillar Inc., Bajaj Auto Ltd., KELTRAC Appliances Pvt Ltd, Mumbai from development of automotive products ( Govt. Org.) and UCAL for more than 1994, he was involved in industrial that include Executive buses for TATA Two Decades. He has designed many design development of their appliance Motors that were displayed in 2006 critical components of Automobiles and range, notably the Ultra, World Series Auto fair in Delhi. their respective Tools for Manufacture. and Pentacool range of refrigerators, He has worked in array of CAD / CAM His client portfolio includes Voltas, ‘Smartwash’ washing machines and software in Modelling, Manufacturing Hitachi and Funcastle. ‘Smartcool’ range of air conditioners. and Analysis. During his tenure with the He has been involved in developing govt. organisation he was a member

Mansi Kanetkar tools, packaging design, interior and retail Sagar Modh spaces etc. Asst. Professor Asst. Professor Manasi is an avid reader. She likes to solve puzzles and riddles. PRODUCT DESIGN PRODUCT DESIGN Sagar is a Bachelors in Interior Asst. Professor Manasi has acquired her Architecture from A.P.I.E.D. (Gold Bachelor’s degree in Architecture from Medallist) V V Nagar - Gujarat & a Masters University of Pune in 2002 and a Masters in Industrial Design from MITID, Pune. Degree in Industrial Design from IDC, IIT Bombay 2006. In his fledgling career, he has been a project assistant with the National Manasi has been the principal designer Institute of Design, Ahmedabad on at Purnansh Design, Pune for four years the redesign of the state library in working with clients like Mahindra Powerol, Gandhinagar. Prior to joining MITID he Bajaj Electricals, Ador powertron, Abby was with Elephant Design where he was lighting, Vinay electricals, Anjali Kitchenware, part of design team for the SRT (Sachin etc. She has designed electrical equipment Ramesh Tendulkar) 200 trophy and the and accessories, kitchen appliances, medical design of the Nirlep Bhoomi bowl. / Transportation Design < INDUSTRIAL DESIGN / Form Studies TRANSPORTATION DESIGN

Gaurang Shah - Head of Department Chaitanya Kachare Transportation design courses at MIT ID equip Donshong Koren the learners with the required knowledge Sandeep Varma and skills to be professional transportation Tejas Rasam Vibhor Sharma designer. Nature inspired vehicle Visiting Faculty With topics like Emerging Technologies, Ajit Mulay Composites, Aerodynamics, Fluid Dynamics, SEMESTER 4 Anand Gawade Automobile engineering and Modelling, Arun Thomas Transportation for Specific Needs, Vehicle Harsh Kamble Water-strider Aditi Bidkar Packaging Design and Use of Automotive Clay Anand Sharma & GFRP, learners are capable of creating newer The brief was to design a vehicle inspired from Darshan S. transportation design systems to improve nature and its properties. Mihir P Joshi mobility. The water-strider is designed agility on water Pushkaraj Kaulgud with a short flight range. Ramandeep Singh Ratta With the rapid growth in the Automobile sector Sandeep Bhambra Transportation design course at MIT ID has Swaroop Roy become very popular in recent times as it is T.K.Vora Vikram Sharma different from the conventional Transportation Nachiket Thakur design courses available in India. 33 / Transportation Design / Transportation Design / Form Studies / Form Studies

Student name Student name Shrikant Kanchinadham Shrikant Kanchinadham SEMESTER 5 SEMESTER 7 Computer Aided Surfacing project Offroad concept for KTM bikes

Garuda is the answer to aerobic race machines. These vehicles comprise of a high power jet engine and provide a cockpit for the pilot Inspired by stealth machines; a Product Design consultant for UMA care. key projects. Sandeep Varma Chaitanya Kachare Plastoware Pvt. Ltd. Pune. He was the Faculty Guide for the robotic He is a team member of the Contest Asst. Professor Sandeep has worked on automotive Asst. Professor design team of Robocon 2005 till 2008. Committee of Robocon International component and products styling ranging since 2008. He was the chairperson of paper setter’s TRANSPORTATION from companies like Maruti Suzuki, Toyo TRANSPORTATION committee in Rapid Prototyping and He has received a special certificate award and Mahindra engineering. member of the Undergraduate syllabi by Thermax Ltd. Pune for his significant DESIGN He is passionate about test driving DESIGN reform committee, University of Pune and contribution in setting up Environmental Sandeep Varma studied Transportation deferent segments of cars to understand Chaitanya is a graduate of Mechanical Post graduate syllabi review committee, Management Systems (ISO 14001) at Design at the Instituto Europeo Di more and more about the technology, engineering from the University of Pune. Bharati Vidyapeeth, Pune. Chinchwad plant. Design (IED Turin, Italy), graduating in types of materials, trims and finishes He also holds a Post-graduate degree During his tenure with Force motors he He is a passionate teacher and relishes 2010 in Industrial Design. etc. used in different brands. in Manufacturing-Automation from the worked on engine development of theTrax design teaching and design projects. Government College of Engineering, series of utility trucks. He was associated Prior to IED he has worked as an assistant Pune. with the design and development of Designer at Purva Industrial Designers Pvt Ltd, Pune. He has designed concept He was instrumental in setting up the full perimeter frames (chassis) and bikes and production vehicles for Yo Rapid Prototyping Cell at the MIT College engine cradles for design programs Bikes. He has worked with FIAT, Italy of Engineering, and offered design and of Ford, Toyota and Volkswagen. At (2008 -09) and McLaren Automotive prototyping consultancy to organizations Prime Technologies, Pune, he worked (2009-10), UK on sponsored projects. like Tata Visteon, Taco, Apollo tyres, IIT as a designer on variety of automation In 2009/2010 he had worked on a Powai, Sancheti hospital, ARAI and Bill- assignments in component handling, lifting systems, material handling and turn production vehicle for Yo-bikes. He was

R. Donshong Koren Donshong’s portfolio includes a He was also involved in Logo automotive styling Chrysler China and Vibhor Sharma development and Branding of the Asst. Professor the TATA Indica Vista, a people rapid company. He has done a project of transit system (PRT) for an International Asst. Professor designing a Leisure Boat with Mahindra TRANSPORTATION Airport and University Dubai, a Sky Rail Odyssea. system for a Hospital in Michigan, USA, TRANSPORTATION DESIGN Project on TATA Indica Vista Open Car, etc. DESIGN R. Donshong Koren studied Product Dongshong is fascinted by the Vibhor is a Bachelors in Engineering from Design at Symbiosis International possibilities of automotive clay. University, Symbiosis Institute of Vishwakarma Institute of Technology Design (SID) Pune, graduating in the (VIT), Pune in Industrial Engineering and year 2008. and Defence and Strategic has a Masters in Transportation from the University of Pune.. from MIT Institute of Design, Pune. He joined Autoline Design Software Before joining MIT for Masters, he was Ltd., in the year 2008 as a stylist and working with Mahindra Trucks and chief of officina for Autoline Zagato Buses on interior and exterior themes India chapter. He has been involved (formerly known as Mahindra Navistar in various projects from styling to Auto. Ltd.(MNAL)) Pune. in Color and modeling of cars and life style product Trim department. under Autoline Zagato IC. / Interior, Space and Furniture Design < INDUSTRIAL DESIGN / Graduation Project INTERIOR SPACE & FURNITURE DESIGN

Vasudha Karhadkar - Head of Department Interior space design should be integrated Amit Deshmukh with the interior elements and furniture in a Visiting Faculty harmonious interaction This makes the built Abhijit Salunkhe space respond like an efficient, well designed Ajit Madkaikar Arun Atre system. This approach imparts the learner a Chetan Sahasrabudhe unique edge than merely “interior decoration”. Deepak J Dhara Kabaria Courses at each semester include a blend of Ms. Swati Sahasrabuddhe space design as well as furniture and lifestyle Nirav Shah Prof Swati Sahasrabudhe products. Courses with technological and skill based inputs like Ergonomics, Architectural drawing, Building technology, Prototype Ranjit Sarve making etc enable the learners to look at interior space in holistic manner and design for maximum functionality. Learner also undergo extensive exposure to digital methods like AutoCAD, RHINO, Google Sketch up and Solid SEMESTER 8 works. Faculty Guide: Prof. Vasudha Karhadkar

The Primary Health centers (PHC) are present at every Taluka level town. Each of these PHC does have a pharmacy unit which supplies & sells medicines to patients. The system solution solves issues of storage, segregation & organization of these medicines. The modularity, flexibility, detailing & choice of materials caters to the 39 required hygienic context . /Interior, Space and Furniture Design Amit Deshmukh Basic Design subjects at Pune University /Classroom Furniture Design examinations. He was also appointed Associate Professor as examiner for National Architectural entrance test NATA by Council of INTERIOR, SPACE Architecture – N. Delhi His major achievement includes a ‘Silver & FURNITURE DESIGN Medal’ at ANVESHAN-1 competition by IIM-Ahmedabad & selection as “CORE Amit has done Bachelors in Architecture 77 Heavyweight design championship” from Pune & Masters in Industrial Design finalist for his group entry – ‘A Noise from SPA, N. Delhi. Destroyer’. He has joined MIT after an experience His key areas of interests include from all forms of the design profession. Children related products, Systems His work includes a work in industry – Design, Portable Architecture & Heritage a work under Institute (NID) - & with work. professional sector of the design field. Amit has been involved in teaching with architecture stream. He has been in Pune University Jury panel & was appointed as Chairperson for Architecture Design &

Shripal Shah Ishan Upadhyaya Classroom Furniture Design Modular Furniture Design SEMESTER 5 SEMESTER 5 To develop efficient classroom furniture The project brief was to design a space system for 12-15 year old students in private saving modular workstation which could also schools. be used as a storage unit.

With the changing educational scenareo of the Indian society, it was important to evolve the furniture units in classrooms that would enhance one’s learning and would become an integral part of the classroom system than merely a fur- niture unit. /Retail and Exhibition Design < INDUSTRIAL DESIGN /Graduation Project RETAIL DESIGN

Rajan Iyer - Head of Department Retail Design provides appropriate environments Harsha Shamnani for brand spaces for enhanced retail transactions, Sandeep Anjara communications and experiences. The curriculum focuses on cross disciplinary Visiting Faculty Arvind Merchant learning keeping in mind the existent nature and Dhara Kabaria requirements of the retail industry. Topics like Jatin Bhatt Exhibition Design, Event Design, Production Design, etc. enable students to learn from across disciplines Pritharshv Pushkar in order to design retail environments and systems. Santosh Kumar Learners design for exhibitions, museums as well as scenarios for theatre, film and television. The disciplines fosters traditional design thinking with extensive exposures to computer skills like 3DS Max, Auto CAD etc. Soumya Awasthi Graduation project SEMESTER 9

Client: FITCH / PARK AVENUE Project Guide: Prof. Pritharshv Pushkar

The project redifenied the retail and brand experince of corporate and fashion lifestyle. It involved the design of the exterior facade, interior 43 fitouts and the complete buying experince. /Retail and Exhibition Design Harsha Shamnani She participated in the ICSID conference /Exhibition Design Project in Mumbai in 2013, thus giving her a Asst. Professor platform to contribute to society at large. She strives to learn continuously RETAIL DESIGN for and with her students. The translation of theoretical concepts into real experiential spaces. She loves Harsha Shamnani completed her post to experience varied kinds of spaces and graduation in Architecture (Theory and discovering different nuances of it. Design) in 2010 from CEPT University, Ahmedabad. Harsha is an architect with experience in academics and practice. She has handled projects from residential to institutional scale, from concept development to detailing. She brings her flair for varied kinds and scales of spaces to her current assignment in Retail and Exhibition discipline. She is also strong with different forms and their semantics.

Singapore Mercantile Exchange (SMX), Sandeep Anjara National Spot Exchange Limited (NSEL), Harsh Bangalia Television, HSBC Asst. Professor Bank, ICICI Bank, Cadbury, Star TV, Exhibition Design Hindustan Times, Radio Mirchi,etc. RETAIL DESIGN He is a technical design professional with in-depth knowledge of various SEMESTER 5 Sandeep Anjara is a graduate from software’s like Autodesk 3ds Max, Mumbai University in 2005. He has Autodesk Maya, Autodesk Mudbox, This course aims at the experential promotion of brands and it’s earned two diplomas in Multimedia, Zbrush, CorelDraw, Adobe Photoshop, products and services to targeted audiences. Harsh hypothetical Graphics, 3d Modeling & Animation in Adobe Illustrator, Adobe After Effects, design space promotes the Fedex brand values, achievements and 2004 and Specializing Autodesk Maya Adobe Premier, Adobe Flash etc. future possibilities. for 3d from FrameBoxx Institute of Animation & Visual Effects (Mumbai) in 2011. He has worked across various industries that include exhibition and event design, ad agency and big corporates for more than 8 years. He has worked on projects with companies like HDFC Limited, /User Experience Design /Graduation Project < INDUSTRIAL DESIGN USER EXPERIENCE DESIGN

Debayan Dhar - Head of Department The aim of the Program is to study concepts, methods, and techniques of information architecture, Visiting Faculty usability engineering, information and interaction Carolien Klep Kiran Sabnis design, visual design, ethnography and prototype Neha Modgil engineering with a focus on artifacts where user Nitin Urdhwareshe experience is essential. Soumitra Bhatt Historically, usability has covered aspects as efficiency, learnability, etc. Today, a large number of IT artifacts include other measures of success, such as Aniket Patni playability, engagement, entertainment, immersion and aesthetics. Graduation project After the Program, students will be able to design and conduct usability studies of both traditional artifacts SEMESTER 9 and systems where experience is important. Client: Mindstix Project Guide: Prof. Pritharshv Pushkar

The project envisioned the design of an Enterprise Mobility Kit, designed as a got to plug and play component library. 47 DISCIPLINES

GRAPHIC DESIGN UG/PG FILM & VIDEO DESIGN UG/PG Graphic Design at MITID is focused on imparting the Courses in Film and Video Design put emphasis on a strong sound theoretical and conceptual understanding, and narrative content. To communicate using the Film and MIT Institute of Design focuses on the also of the necessary skills required to be a professional Video media one needs to use equipment like film and fundamental design skills and help students graphic designer. Graphic Design is an important video cameras and editing systems. Moreover conceptual COMMUNICATION DESIGN to develop them into professional attributes. aspect of Communication Design. The learners of processes in addressing the communication needs of the International infrastructure, high-class facilities, Graphic Design discipline find that the courses of study social and commercial sectors should also be rigorously are centered on various topics like typography and followed. excellent faculties and global resources makes , illustration and , packaging us one of the institutes across the and , signage design and corporate identity country. Our aim is to create a design community, systems. The application of Information Technology which will not only cater the large industries but would take learners in fields of computer graphics, also small scale and rural industries. multimedia and . Learners use software like ANIMATION DESIGN UG/PG Sound forge, Adobe premiere, Adobe After Effects and Combustion for the Graphic Design projects. In Animation Design the courses of study exclusively deal with moving images. The Animation Design Programs at MIT ID focus more on design thinking and doing. MITID offers Undergraduate & Post The learners of Animation Design acquire special skills Graduate Diploma Programs in and techniques of animation such as Personality and Caricature, kinematics, Illustration, Visual Scripting, Story Boarding, Pixilation, and Model Animation Design. Here the + Graphic Design essential grasp over the narrative content combined with proficiency with animation design techniques goes toward + Animation Design creating an effective piece of communication. + Film & Video Design COMMUNICATION / Graphic Design < COMMUNICATION DESIGN / Branding GRAPHIC DESIGN

Ranjana Dani - Head of Department Paresh Choudhury Shakti Banerjee Graphic Design at MITID is focused on Rajendra Thakre imparting the sound theoretical and Utkarsha Malkar P. Ramakrishnan conceptual understanding, and also of the Bappa Das necessary skills required to be a professional Yogesh Gite Shirish Kathale graphic designer. Graphic Design is an important aspect Visiting Faculty of Communication Design. The learners Abhishek Singh Anita Iyer of Graphic Design discipline find that the Anita Narayan courses of study are centered on various Babu Udupi Bipin Daftardar topics like typography and type design, D Udaya Kumar illustration and photography, packaging and Deepankar Bhattacharya G V Sreekumar print design, signage design and corporate Gangadharan Menon identity systems. The application of Gauri Damle Information Technology would take learners Gopi Kukde Ishita Panchal in fields of computer graphics, multimedia Jhumkee Iyengar and web design. Learners use software like Kruti Saraiya Laxmikant Deshpande Sound forge, Adobe premiere, Adobe After Madhura Mahajan Effects and Combustion for the Graphic Madhusudhan Mukherjee Mahendra Patel Design projects. Mahohar Desai Medha Kotwal Mithi Desai 51 / Graphic Design / Graphic Design / Brand Environment Design / Wayfinding

Sourajit Sengupta Wayfinding SEMESTER 9

Prayag Shah Graduation project SEMESTER Faculty Guide: Prof. Paresh Choudhury

Documentation of the Brand Environment Design for Surya Child Care Hospital a mutli speciality pediatric hospital done under Leaf Design Pvt. Ltd. Faculty Guide: Prof. Paresh Choudhury To make Surya Child Care highly professional, safe, humanistic, caring & stress-free. Build an environment A Wayfinding & Signage Design project done with Leaf which fosters healthy living and healthy beginning, not Design Pvt. Ltd., Mumbai for Forum Mall Mangalore and just healing. Translate the Surya ethos & vision which Hyderabad which is being developed by the Prestige compliments the architecture. Group, India & Capita Malls Asia, Singapore. The detailed brief was to enhance the experience of Forum Mall by implementing efficient wayfinding system design. Paresh Choudhury various international design events like Escorts, among others. Rajendra Thakre Association Typographic International His illustrative work has been exhibited Professor (ATYPI), Amsterdam and DesignEd Asia, at Gallery Visual Art-UK, Cork Street, Asst. Professor Hongkong. London, June, 2008; Harvest Show, His formative career began in advertising Gallery Stainless Steel, New Delhi, 2008; GRAPHIC DESIGN in New Delhi with premier agencies like Solo show, Rabindra Bhawan, LKA, GRAPHIC DESIGN Lintas, TBWA, Mudra, Leo-Burnett, and New Delhi, 2008; Himalayan Odyssey, McCann-Erickson in various capacities Travancore Palace, New Delhi. 2007. Rajendra Thakre studied Master of Paresh Choudhury post graduated in as Visualizer, Art Director, Design He is a fanatical cook and an enthusiastic Fine Arts at Lalit Kala Vibhag, Nagpur, Visual Communication from the MS Consultant, Principal Designer. His traveller. graduating in 2003 in Photography. University (MSU), Baroda in 1993. He work for Mother Dairy brought him the In a 14 year span, he has worked with studied further as a sabbatical scholar Advertising Club Award 95. in ‘Environment Graphic Design / various ad agencies, design houses and Curating Exhibitions’ at University of He then formed a Graphic Design & IT companies as a visual and graphic the Arts London (UAL) and ‘Business Illustration studio called, Lemon-T designer. His work in calligraphy and Management’ at Access College London Design, providing graphic design and photography have won him numerous (UCL) in Wimbledon in 2010 - 2011. storyboarding to practically all the awards. leading advertising agencies in New Delhi. He joined MITID in 2007. His passions His portfolio includes clients like Coca are packaging design and typography. Cola, Dabur, Fanta, Discovery Channel, His research papers on Typography have Microsoft, Mother Diary, Nestlé, Gillette, been published and invited to present at

Shakti Banerjee Design and . as a core team member films like Metro Utkarsha Malkar capacities at Sahara Television Network, He started his career in 1994 in Print and Hattrick. Mumbai, TMG Enter Bangalore and Star Asst. Professor media with The Times of India, Bennett He has done visual effects for ad films Asst. Professor News, Mumbai for on air operations. & Coleman group as a Design Officer, for Bajaj DTSi, British Airways, Deustche She has also been the Principal Creative moving on to the India Today Group. Bank, etc. Shakti worked for many Head for Ubcreative, an online design GRAPHIC DESIGN Later he moved to Ramoji Film City international projects for Duboi LTC, GRAPHIC DESIGN service provider since 2008. where he established “Mantra” a State France for a French film Les Asterix Aux She has been a visiting faculty of Shakti Banerjee is a graduate from de Art Visual effects Studio. He lead an Les Olympics. communication design at Raffles Design National Institute of Design (NID, 1994) Utkarsha graduated in Applied Art from award winning vfx and animation team Prior to joining MITID, he was the the Sophia Polytechnic, Mumbai. International, Mumbai since 2009. specializing in Graphic Design. He in numerous film projects Hey Ram, Promotions & Graphics Head at the ZEE has been in the creative field of Print, Lajja, Tumbin, Yahaan, Koi Mil Gaya, TV Network , Hyderabad. Her experience extends across multiple film, visual effects, motion graphics, Company, etc. He worked with the industries and media. From advertising, Broadcast and Advertising for 20 years. legendary director Mrinal Sen in his film publishing, television to digital. He has been a visiting faculty at NIFT, Amar Bhubon, Sandeep Ray’s Bombays Starting at J Walter Thompson Hyderabad in 2010 for Graphic Design & Bombatte that highlighted the character Associates Mumbai as a Junior Art Design Management courses. Feluda – a fictional character devised Director, she moved on to TV18 as He joined MIT ID in 2012 as Assistant by Satyajit Ray. He was also involved in a Senior Art Director for Overdrive Professor of Graphic design and teaches numerous Hollywood movies as vfx lead magazine. She sunsequently was a courses such as Campaign Design, such as Nightfall and Bipper. design consultant to Better Interiors. Systems Design, History of Graphic Later he joined UTV, Mumbai and worked She has served in various creative P. Ramakrishnan academic sector. He has worked in Shirish Kathale festival in Mumbai. His works are in various capacities as a design faculty, private collections of many dignitaries in Asst. Professor design & training head in Mumbai Asst. Professor India and abroad. Education Trust (MET), Teknopoint, Shirish is more than a passionate flautist. Comart Lithographers. He has collaborated with legendary He is also an Adobe Certified Instructor. musicians like Pt. Hariprasad Chaurasia, GRAPHIC DESIGN He has conducted various workshops GRAPHIC DESIGN Pt. Shivkumar Sharma, Pt. Vishwmohan and trainings in the corporate & Bhatt, Parveen Sultanaji, Sivamani Ramakrishnan studied MA at Mumbai academic sector Shirish Kathale is a B.F.A. (1982) from among others. University, graduating in 2000 in Nagpur University. He is also a Sangeet History. He is a Master of Fine Art He is a painter who works for the Visharad in Indian classical instrumental (MFA) from the Annamalai University, cause of reviving some of the ancient music (Tabla, 1990). forms of Indian paintings. He is also specializing in Graphic Design. He He started his teaching career in 1985 also holds a PG Diploma in Computer passionate about Indian archaeology and likes writing articles on ancient at Anandvan, Baba Amte’s school near Graphics, Diploma in Applied Art and Nagpur teaching the underprivileged Diploma in Instructional Designing. Indian temples. This takes him to some of the ancient monuments of India to and the physically challenged. He has He has more than 15 years of study ancient architecture and temple been a faculty of music at the Sanjeevan experience in providing insight and frescos. School in Panchgani from 1990 to 2009. expertise in the design, development, He has held a number of solo and group and implementation of Instructor exhibitions including the Kala Ghoda Led Training (ILT) in the corporate &

Bappa Das Theme Winner in the Macro/Abstract Yogesh Gite category for the ‘Canon Wild Click’ Asst. Professor Live Photography Contest at Corbett Asst. Professor National Park in 2010. He has worked as a graphic and brand designer with multinationals such as GRAPHIC DESIGN TATA Interactive Systems (TIS) and GRAPHIC DESIGN Price Waterhouse Coopers (PwC), Bappa Das graduated in Applied Art where he was exposed to high-profile Yogesh Gite has done Diploma in from the Government College of clients such as McKinsey, Caterpillar, Multimedia and Diploma in Production Art & Craft, Kolkata. He obtained a Orange Telecom, Shell, UPS, Ranbaxy, Technology. He has done his Master’s degree in Applied Art from Holland America Lines, Vodafone, etc. specialization in Mastering in Action the Government Institute of Fine Art, Script development for Web Media. He is a passionate traveller. Jabalpur. He brings 15 years of industry Bappa is an award winning artist and experience in Graphic Design, Visual photographer. His awards range from Effects and Motion Graphics to his role the Gold Medal in Water Colour from as a communication design faculty at Manav Sanket Academy, Ujjain (M.P) MITID. in 2003, to the Best Jury Award in He likes Photography and travelling. Photography from Kalavart Ujjain (M.P) 2004. In addition, he was awarded the / Animation Design < COMMUNICATION DESIGN /3D Animation Short Film ANIMATION DESIGN

Chandan Bhattacharya - Head of Department The learners get software training on tools Sham Patil like Toon Boom (US Animation), Adobe Binoj John Aroop Dwivedi Premiere, Final Cut Pro, 3DS Max / Character Sandesh Pawar Studio, Autodesk Maya on both Windows and Sandesh Gaundalkar Mac platforms. Animation design courses at Gayatri Patil MIT ID equip the learners with the required Visiting Faculty knowledge and skills to be professional Abhishek Singh Animation designer. Arunoday Sharma Ashwin Chikerur Harsha Chandriani Harshvardhan Inamdar Kiran Yadnopavit Pratik Dhamapurkar Mandar Rane Mangesh Deshpande Nitin Nigade 3D Animation Short Film Pradip Vaidya Prosenjit Ganguly Sanjay Bhalerao SEMESTER 4 Sanjay Kulkarni Vaibhav Kumaresh Vivek Ram Faculty Guide: Binoj John, Sandesh Pawar Yogesh Wagh The concept is a funny take on how the guys at channels like Animal Planet get really close to wildlife. It was a challenge to convey the message under 30 seconds. The unique part of this animated short is the use of the shave plug to generate hair and grass using limited resources. Initially render times were pretty high and it took some 59 time to figure out a good balance between quality and time. / Animation Design / Animation Design /Short Film /3D Animation Short Film

Student name Shantanu Verma SEMESTER 7 Faculty Guide: Asst. Prof. Aroop Dwiwedi

The Predestined Paradox

The film is about a time traveller caught in a loop of events that “predestines” or “predates” him or her to travel back Nikita Prabhudesai in time. Classroom / Client SEMESTER 9 Faculty Guide: Prof. Chandan Bhattacharya

A local postman gets accused of tampering of mail. In his defence, he decides to investigate and find out the real criminal, only to discover an innocent dream of a local resident.

The film is hand drawn on a tablet, taking 1.5 years to complete. The Mailbox explores the themes of friendship, social fear and alienation / Animation Design /Short Film

Binoj John a UX designer before joining MITID, working on iphone applications. Asst. Professor He has been a faculty of animation at Alok N.R. the National Institute of Design for six and a half years. A number of his Classroom / Client ANIMATION DESIGN guided films have received awards and appreciation in many International and National film festivals along with public SEMESTER 9 Binoj John comes with a multiple screenings. He has been instrumental in background – A Textile Technologist, setting up the AV lab at the PG campus Faculty Guide: Asst. Prof. Binoj John a Graduate in Arts, Advanced Diploma at NID, Gandhinagar. Set to the song ‘Wait for Me’ by Moby , An in Animation and Computer Arts. Inverted Dream, is an animated short film. Its His fascination with stories led him about a girl who wakes up in an upside down to pursue an Advanced Diploma in house. Where is she? How did she get there? Creative Writing. The film follows her trying to unravel the He has a professional career of more answers. than 15 years in Industry as well in Academia. He started his career as an in 1998 as an animator on commercials like Rasna International, Orpat Home Appliances etc. He was Aroop Dwiwedi He joined Dataquest Information and has won the prestigious Best Film (Jury) Gayatri Patil Sheffield Hallam as 3D Artist. Technology Pvt Limited, Hyderabad - at the Kolkata International Short film Gayatri has been an award winning and Asst. Professor one of India’s largest Animation Studio Festival and a Special Festival Mention in Asst. Professor prolifically exhibited print maker and at the time of its inception. Bangalore Short Film festival. artist. He subsequently worked with various He was a speaker on the opening night ANIMATION DESIGN studios in various capacities over a of the “Golden Orchid Animation Film ANIMATION DESIGN period of 6 years as Content Writer, Festival” held at the Pennsylvania School Scriptwriter, Artist, Sound of Visual Art (University of Pennsylvania). Aroop Dwivedi is a scriptwriter, sound Designer and Animator. Gayatri Patil is a ranking Undergraduate designer, animation trainer and film He loves the work of Yuri Norstein, of Fine Arts, Mumbai University, designer. He has been working in the production Bill Plympton, Terry Gilliam, Ray Maharashtra, 2000. She also holds a and education sector in tandem for the Harryhausen and NFB Canada. He loves Diploma in Photography, Maharashtra He graduated in Commerce in 1998 from last 15 years, where other than working photography and watching Korean Films. University of Kanpur. He then enrolled State Board of Vocational Examinations, on occasional international projects, Mumbai, April 1999. in an Animation certification program he has also helped in designing the run in collaboration of Star Toons animation syllabus for several Indian She has a masters in 3D Animation International, Chicago and Annapurna universities. for Gaming from Sheffield Hallam Film studio, Hyderabad. After finishing University Subsequent to a Diploma in his basic program in Classical Animation; He has mentored award winning Advanced Computer Arts from C–DAC, he joined Software Frontiers Ltd, Gandhi student’s film- “Monetalis” and Multimedia Pune University, 2002-2003 Nagar, Gujarat. “Abegetiar Beloi- an Assami Music and majoring in 3D modelling from Video. His Animation indie Short “AAi” TAKSHAA, Bangalore. She went to join

University, Queensland Tourism, Sony at Tata Elxsi Visual Computing Labs Sandesh Gaundalkar Sandesh Pawar Digital Cameras, Idea Cellular, etc. he works on film projects like Harry He had also worked as an independent Potter and the Deathly Hallows, Jodha Asst. Professor Asst. Professor illustrator and storyboard artist for Akbar, Taare Zameen Par, etc besides various TV commercials and films with numerous advertising film . Golden ticket Films Pvt. Ltd., Sangeeth ANIMATION DESIGN He has also been a trainer to the graphics ANIMATION DESIGN Sivan production and Red Chillis team of Doordarshan, Mumbai. Productions Pvt. Ltd. for the movie “OM Sandesh Gaundalkar is B.F.A. in Applied Sandesh Pawar studied ANIMATION SHANTI OM”. Art from the Goa College of Art in and VFX at MAAC, Mumbai in 2004, He was a visiting faculty at the Rachana 1999 and a post graduate in animation specialising in 3D Modelling and Sansad College of Applied Art and post production in 2004 from the WKS Animation from MAXIMUS (Authorised Craft, Mumbai, MAAC- Maya academy institute of Animation and VFX, Mumbai. Institute of AUTODESK). of advance cinematographic, Arena Sandesh has worked as a Graphic Multimedia, Frame Boxx and The He is now a Autodesk Certified Designer with Tata Interactive Systems Workstation Comp Education. Professional of 3ds MAX 2014 and MAYA and later with Pinstorm Technology Pvt 2014 software. Ltd. In a nine year career, He has worked as Sandesh portfolio of work includes a character modeller, 3D generalist, national and international clients like assistant art director and technical DHL, Canon Digital Camera, Panasonic, director. As part of the animation team Standard charted Bank, Nanyang /Film & Video Design < COMMUNICATION DESIGN /Graduation Project FILM & VIDEO DESIGN

Indrajit Neogi - Head of Department Topics like Photography, Videography, Film G. Nagrajan Language / Film Theory, , Nimesh Gour Editing, Script Writing, Production Design Visiting Faculty etc develop a very strong conceptual Ajay Noronha understanding of all important aspects Amit Tyagi of Film and Video Design. Learners use Arjun Gourisaria Chandita Mukherjee software tools like Adobe Premiere and Final Fernando Cabral Cut Pro for their all Film and Video Projects. Paresh Naik Film and Video design courses at MIT ID equip Prashant Desai Sanjeev Srivastava the learners with the required knowledge Shivkumar Subramanium and skills to be professional Film and Video Madhuwanti Vaidya Vithal Rao designer with the growing media Industry. Graduation Project SEMESTER 9 Faculty Guide: Prof. Indrajit Neogi

This film is journey of Rohit, who has just faced a trauma in his life that he had not ever fathomed. Taking a moment, Rohit retraces his life back from the beginning and still cannot comprehend what might have been the cause. He perceives that it is not him who resulted what happened, 67 thus, is still left with the question. /Film & Video Design G. Nagarajan Lucknow, New Delhi and Bangalore /Graduation Project Kendras. He was part of the live telecast Asst. Professor team of national events like New Delhi Asian Games, 1982, Reliance World Cup FILM & VIDEO Cricket, 1986, NAM Summit, etc. He has edited the first ever TV Serials DESIGN in Punjabi & Kashmiri titled, Gardish and Bhanwar respectively. Nagarajan graduated in 1978 from the Institute of Film Technology, Chennai, He co founded Prime Images (P) Ltd, one of the premier Institutes run by a Video Production house in 1996 the Government of Tamil Nadu and and worked as an Editor and Program obtained a Diploma in Film Editing with Director. He subsequently joined TMG distinction. Enter, a 24 hour startup TV Channel as a Senior Program Producer/ Senior Editor He has a combined experience of over in 1999 and later Nimbus Television. 30 years in television as an Editor, Director, Executive Producer, Vision In 2004, started Infomax Creations Mixer and Marketing Executive. He producing Advertising, Corporate and started his professional career as a Film Documentary films. / Video Editor in 1980 at Doordarshan Jalandhar and has also worked at the

Nimesh Gour and Television Institute of India (FTII), Akhil Khandeparkar Pune; National Institute of Design Asst. Professor (NID) Ahmedabad, Xavier’s Institute Graduation Project of Communication (XIC) Mumbai and FILM & VIDEO Digital Academy Film School, Mumbai. He debuted as Film Editor with SEMESTER 9 DESIGN HULLA. It was followed by the critically acclaimed and National Award Winner Nimish Gour is a graduate in Diploma Leaving Home – the life and music in Film & Television Editing from the Faculty Guide: Prof. Indrajit Neogi of Indian Ocean, also doubling up as prestigious Film and Television Institute their Associate Director and Executive of India (FTII), Pune and a MBA in The man in search of relationship. The facade he uses to Producer respectively. Advertising & Public Relations from the impress the girl becomes the reason for her rejection. He Devi Ahilya University, Indore. He has directed Karm ke veer- a is unmasked. Love remains unreachable. documentary on Lal Bahadur Shastri In 15 years Nimish has donned National Academy of Administration, various hats of a Teacher, Film Editor, Mussorie commemorating its golden Film Directors, Executive Producer, jubilee in 2009. Consultant Film Production and a Client Servicing Executive. Cooking, Traveling and Reading have been a passion for him. He has been a visiting faculty to Film DISCIPLINES BA (HONS.) FASHION DESIGN MA FASHION DESIGN This course prepares you for a career in fashion. The BA This course is designed for those with a desire to (Hons) Fashion Design is a skills-based course, where challenge and expand the established discipline you have the opportunity to explore your ideas both of fashion and meets the changing demands of two- and three-dimensionally, using a broad variety of contemporary and the fashion industry. Fashion Design is the art of the application MITID, in collaboration with the University techniques and approaches in exciting and challenging This field is defined by the application of fashion’s ever of design and aesthetics or natural of Creative Arts, UK, offers Under projects. The course has excellent links with industry FASHION DESIGN changing search for expression and conceptualisation both through live projects and external competitions beauty to clothing and accessories. The Graduate & Post Graduate Programmes to other creative professions as well as by the as well as collaborations with industry experts. learners of fashion design attempt to in production of clothes and accessories and theoretical design clothes which are functional as + BA (Hons) Fashion Design reflection. well as aesthetically pleasing. The well + Fashion Promotion & Imaging integrated multi-disciplinary curriculum + MA Fashion Design infuses an in depth knowledge and BA (HONS.) FASHION MBA FASHION MANAGEMENT learning of design, fashion theory, liberal + MBA Fashion Management & PROMOTION & IMAGING & MARKETING arts, surface development, garment Marketing course This unique and exciting course teaches the intellectual, The MBA Fashion Management & Marketing course engineering, research & forecast practical and professional skills you need to succeed in prepares you for a fashion management career in the studies, marketing, merchandising and a career in promotion and communication for the global domestic or international fashion industry by delivering information technology. The students fashion industry. You have the opportunity to learn the an innovative and relevant fashion business curriculum. fundamental skills of research, experimentation and Working closely with fashion industry professionals, study sewing, draping, and pattern realization, as well as new practices and innovations fashion organizations and industry role models and making, as well as drawing, digital & print within fashion promotion, communication and image mentors, on the masters course you develop a diverse design. generation. Our ethos is based on the premise of skill base that will enable you to have a wider, clearer promoting a creative and in-depth investigation of and more relevant understanding of the business

A special emphasis on design concepts FASHION fashion in a social context of management and marketing behind the fashion compliments technical skills and provides industry. them with an overview of fashion design, globally. / Fashion Design FASHION DESIGN / Tools of the trade

Alana Savant - Head of Department Our pedagogical mission is to sensitize Arshiya Kapoor young minds to India’s rich craft traditions Ezra Bhimathati and heritage, together with basic concepts Maithilee Wala Piyush Bhaakhariya of fashion design and it’s relevance in today’s world. UCA Faculty We offer fashion design students a rare Alexander Clat Donna Ives opportunity to study in one of the University Jemma Willis for the Creative Arts (UCA) fashion courses Martin Spencer in their native country. Sarah Lloyd Timothy O’Sullivan The BA (Hons) Fashion Design degree will be Prachi Dhandhania awarded by University for the Creative Arts’ Visiting Faculty (UCA), UK. Tools of the Trade Amol Govande Asha Baxi Hrishikesh Pawar SEMESTER 3 Jayaram Poduval Karishma Shahani Khan Faculty Guide: Asst. Prof. Arshiya Kapoor Prashant Desai Reema Chaugule Saimah Shaikh The idea was to Juxtapose two contrasting concepts Tarun Garg like fit and flare, dull and bright, textured and smooth. Uday Naik The visual referencing used for this project consisted of a delicate and glossy tomato peel which was thrown on rocks. To create visual interest pin tucks have been used and a pleated closed collar in the garment. The yoke is made from a red cotton silk fabric. 73 / Fashion Design / Fashion Design / Tools of the trade / Tools of the trade

Yashojit Basu Anuja Lachake Tools of the Trade Tools of the Trade SEMESTER 3 SEMESTER 3

Faculty Guide: Asst. Prof. Piyush Bhaakhariya Faculty Guide: Asst. Prof. Arshiya Kapoor

A study of the tunic and a dress, understanding the design process, The aim of the project is to understand the fundamentals of a tunic designing and making of a wearable garment. The theme, concept and its basic construction before reinventing or restyling as a behind my work is about the futuristic look that gives a very structural designer. Inspiration for the collection comes from the rays of sun. feel .I tried creating a mood board with, water ripples, asbestos tops in The keywords were ombre, volume and luminous. The title for the the slums, with rusted effect on it, scale of the fish, the color and texture collection was ‘Glowing Ambers’. The silhouette of the garment is a of it. Along with it, metallic effect played an important role in my tunic. trapeze along with the box pleats. and round metal sequins are used for surface ornamentation. Poplin has been dip dyed to achieve an ombre effect. Maithilee Wala Her working with various NGOs across Ezra Bhimathati Process, Product Development (Knits Gujarat, through freelance design – Flat and Circular), Fashion Trends Asst. Professor projects sponsored by Ministry of Asst. Professor Forecasting, , Textiles. Being with rural women has Retail and Brand Management. enriched her personality and sensitised His interests lie in organizational her to the grass root level efforts put in innovation, emerging retail and fashion FASHION DESIGN for their socio-economic upliftment. FASHION DESIGN trends, brand management etc. Five of her done in this stage Maithilee Wala has earned Post Graduate have also been selected for National Asst. Prof. Ezra Bhimathati studied Diploma Programmme in Design – Textile Award under Shilpguru Project – M.Des (Knitwear Design) from the Design from National Institute of Design Bandhani Craft, Bhuj. National Institute of Fashion Technology, and Graduate Diploma Programme – Chennai He is also a MBA from the ICFAI She loves to cook, travel, new cultures Fashion Design from National Institute University and MA in Economics from and photography. of Fashion Technology. the University of Madras. She has worked with Raymond Apparel Ezra found his calling in design education. Ltd, The Arvind Ltd. and Triburg Buying He been a faculty at NIFT, Chennai for House on a variety of projects with 7 years before joing the Fashion design International and Domestic clients program at MITID. developing a range of new textiles and He has been actively involved in designing thereby creating garments from them. syllabus for various subjects like Design

Piyush Bhaakhariya Hutheesing Design Company and Arshiya Kapoor successful implementation of Systems developed the range of Men’s Royal and Procedures for Production units at Asst. Professor . He has also worked with Asst. Professor Maral Overseas Ltd. Noida, Sleep-Ins renowned Designers Shyamal & Apparel, Pune and Adity Enterprises, Bhumika. Mumbai. FASHION DESIGN He has been actively working in the FASHION DESIGN Arshiya has been a visiting faculty craft sector in rural areas across for Symbiosis Institute of Design and India and done several projects on School of Fashion Technology, Pune. Piyush Bhaakhariya has a Bachelor’s Asst.Prof Arshiya Kapoor is a Graduate “Design Intervention and technical She experiments with new technologies Degree in Fashion & Apparel Design development” with NGO’s for the in Fashion Design and Post Graduate in from the National Institute of Fashion Apparel Production and Merchandising and methods of production. She is an upliftment of women employment avid traveller and loves reading. She is Technology, Gandhinagar, [2004 - under the Ministry of Textiles & NIFT. Management from the School of 2008]. Fashion Technology, Pune in 2002. enthusiastic to understand different He is a Guest Faculty at NIFT. He cultures. Piyush has worked on the corporate believes in retail therapy and counts Arshiya has extensive work experience projects on Uniform design introducing Vogue magazine as essential reading. in Garment Manufacturing Technology denim fabrics for school children’s, and Quality Assurance, spanning over working professionals, blue color a decade in industries pan India. She workers, field workers & Engineers for was the Head of Technical & Production the Chiripal Group, and Torrent Power with Network Clothing Company and Torrent Pharmaceuticals. He has in Tirupur. She has also worked as also worked as a senior Designer in Technical expert and Team leader in / Pre Design < FOUNDATION PROGRAM / Isometry PRE-DESIGN

Dhimant Panchal - Head of Department Ajay Patil Predesign takes its name from the fact that Milind Dhobley learners for the first time are introduced Neelam Bhosale to a special way of learning that challenges Priyanka Shinde Shripad Kulkarni them to reawaken their ability of innovative Yugendra Gupta thinking that has been hitherto lying dormant. The Predesign experience gives the learners, the necessary insight and confidence towards developing values, perspectives, sensorial skills and aesthetic sensitivity essential for an aspirant designer. Student name The learners are introduced to the Isometric Drawing fundamentals of design and helps develop ways of perception, understanding of multidisciplinary nature of design and SEMESTER 1 relationship of design with human senses and emotions, culture, environment and ecology, So that they are able to work on design problems of general nature, followed by those that are specific to all the fields of 79 design they would select later. / Pre Design / Pre Design / Perspective / Inter Design Studies

Ankit D’souza Inter Design Studies Ketki Kshrisagar Perspective Drawing SEMESTER 2 SEMESTER 2 Dr. Milind Dhobley University of Pune besides being Neelam Bhosale before joining MITID in 2007. the Chief Exam Coordinator, Senior Her art works have been exhibited Associate Professor Supervisor, Paper setter and Examiner. Asst. Professor at state & national level exhibitions He has been part of the syllabus in galleries like Jahangir art, Son- committee for Applied Arts and et-Lumiere, Mumbai, Thane Kala PRE-DESIGN Architecture. PRE-DESIGN Bhavan. She is a prolific illustrator He also practices as a photographer with her artworks published in for advertising and design projects various publlications - Chitramudra, Dr. Milind M. Dhobley studied Applied and has worked with the Vidarbha Asst. Prof. Neelam Bhosale is a Master Youvakmudra etc. Arts (Graphic Design) photography Heritage society, Sampoorna Bamboo in Fine Art (History of Art & Aesthetics) and marketing management. He is , S.N.D.T. University, Mumbai, 2004 Illustration, travelling and pottery are Kendra, and worked for Bastar Art in other areas of interest. UGC- NET qualified in Visual Arts and Chhattisgarh. and a Master in Indology from Tilak completed his Ph.D. in Applied Arts Maharashtra Vidyapith University, from RTM Nagpur University. He is passionate traveller and Pune. Earlier, she has a Graduation in Photographer. Dr. Dhobley brings his extensive Fine Art (Portrait) and a Post Graduate teaching experience at the College of Diploma in art education from J.J. Architecture and the College of Applied School of Art, Mumbai in 2001. Arts to the Foundation Program at Neelam has been an art faculty at MITID. J.J. School of art, Bharti Vidyapith, He has been a reseacher for the Karandikar Kala Mahavidyalaya and Symbiosis Institute of Design, Pune

Ajay Patil Shripad Kulkarni He has received awards for his academic work in memory of Dr. S N Kirumakki, Asst. Professor Asst. Professor Germany & Kala Mandir Sanstha, Gadag. He has freelanced on photography, graphics and products packaging, PRE-DESIGN set design, and 3D model making, His PRE-DESIGN paintings and art works are collected in corporate companies. Ajay is a Bachelor in Fine Arts from the JJ Asst. Professor. Shripad N Kulkarni is school of Art, Mumbai. a Bachelor of Fine Arts and Master of He brings 14years of artistic experience Fine Arts from Karnataka University and expertise in painting, sculpting, Dharwad, in 2004. mural making to the foundation program Shripad has been a faculty of art, at MITID. photography and painting for more Ajay has worked for corporates and than 15 years before joining MITID in design houses and his work is exhibited 2007. He was a discipline coordinator, at in numerous private collections. His wall the KLE’s Polytechnic Institute, Dept. paintings for the Times of India group of Interior Design & Architecture, Hubli. and Radio Mirchi can be seen in planet M He has served as the exam coordinator, stores across India. Paper setter and Examiner under the Karnataka State Technical Board. Dr. Yugendra Gupta at various biennales and has been the Design for Change recipient of the State and Lalit Kala Design Impact Asst. Professor Academy awards. Design Stack Design Tells TRAINING,INTERNSHIPS Designit PRE-DESIGN Desmania Design Pvt. Ltd. Dhruva Interactive Dig Design Studio Dr. Yugendera Gupta is a graduate in Fine Digital Systems Arts from University of Rajasthan, Jaipur Dilys in 1998, and Post Graduate in Graphic & PLACEMENTS Doorstep Interiors arts from Visva-Bharati, West Bengal DSYN Media Careers in 2001 and Ph.D. in Fine Arts from DY works University of Rajasthan in 2011. The Industry relations department at MITID focuses on bringing the most relevant professional Elephant Design opportunities to the learners. The Industry relations department creates a platform through various Empoise He has about 13 years’ experience in initiatives and activities that brings diverse sectors of industry and learners together. Entasis India various educational institutes. Gupta’s Ergoform The Industry relations team in co-ordination with faculty members provides guidance to learners to art works are exhibited at state, national Ernst & Young make judicious choices about their careers and professional development. and international level exhibitions. He Eureka Moment has worked as a back stage artist – set Event Speciale Experifun designer for theatre and television and Fenny G a muralist. His work has been exhibited 17th D North Blue Space Creative, USA Figments Inc. 4AM Designs Blue Star FITCH Abhikalp Design Studio Bombay Duck Designs Flip Design Pvt. Ltd. ACG Group Brand Aid Pvt Ltd Foley Design Animagic India Pvt. Ltd. Brand Daddies Forbes Marshall Ltd. Anindita Toys Brand Studio - Atlas Copco (India) Ltd. Fortune Cookie Priyanka Shinde Anugraha Bressler Group, Philadelphia Future Factory Apex Consumer Appliances ltd Broadvision Futuring Design Pvt Ltd Asst. Professor Appiness World Capgemini G2Design Arc Worldwide-TLG India Pvt. Ltd Carbon Design Group, USA General Motors India Archohm Consults Pvt. Ltd. Carborundum Glitch Arsenic Media Labs Center for Knowledge Societies Godrej & Boyce PRE-DESIGN Art Zulu Inc.,New York Changing Sky Grey Orange Robotics Pvt. Ltd. Assa Abloy Group, Berlin Chumbak Griphin Priyanka Shinde studied Applied Art from Atelier Décor ACG Clarice Technologies Hindustan Motors Ltd. Atlas Copco Claro Partners, Spain Honda R & D the University of Pune, and graduated Atnovous Design,Switzerland Climb Media HopMotion Animation Pvt. Ltd. with distinction in 2008 with. She also Auroville Consulting Cognito India Hunter Douglus India has a masters degree in Ancient Indian Axiom Design Consulting Colourcraft Studio Hurix Systems Pvt. Ltd. Art & Culture. Bamboo Vishwa Connect Creative Hustler She has been an Assistant professor Bang Design (P) Limited Contract Advertising (I) Ltd. Hyundai Motors India Ltd. with Bharati Vidyapeeth’s College of Beard Design Crompton Greaves Limited I2R Design BEAUMACH Crystaline Infotech Pvt. Ltd. ICARUS DESIGN PVT. LTD. Applied Arts. Beyond Design Dassault Systems India Pvt. Ltd. Idea Houze She has worked in advertising agencies Bharti Soft Bank DDB Mudra Ideaspice Design Pvt. Ltd as a graphic designer and illustrator. Biosense Technologies Deep Yellow IDEO Black Pepper Exhibitions Design Concentrate Idiom Design and Consulting Blink Labs LLP Design Directions Pvt. Ltd. iGate Patni Blue Planet Design Flyover Iidenrt Design 86 Ilensys Pantaloon retail (India) Ltd The Design Company Infinity Architects and Interior Designers Paper Boat Animation Studios The Glitch Infosolutlons (India) Pvt. Ltd. Paper Cats The Starting Monday Design + Branding Co. Ink Talks Pencil Sauce Illustration Think Design Collaborative Pvt. Ltd. Innishari Persistent Systems Limited Thought Plate Insta Exhibitions Pvt. Ltd. Phoenix medical system TI Cycles of India Instill Motion Pidilite Titan Interactive Avenue Pineapple Consulting Trapeze Inventindia Pink Apple Studio True Sparrow Systems Pvt. Ltd. Ishan Khosla Design Pinnacle Industries TVS ITSA Brand Innovations Pool Games TYCKA Design Pvt. Ltd. June software Pvt Ltd Pop Weasel design studios Ubisoft JWT Primus Design UniKwan Khosla Associates Raj Comics Upasana Design Studio Kids Say Cheese Ramms India Pvt. Ltd. UserINNOV Design Company Pvt. Ltd. Kitchen Grace India Pvt. Ltd. Renata Lighting Pvt. Ltd. Vardenchi Motorcycles Koham Labs Restore Solutions Velocita Kokuyo Camlin Reverse Thought Veryday Kolkata Rezonant Design Media Pvt. Ltd. Kreeda Games Pvt. Ltd Robosoft Technologies Pvt. Ltd. Videocon Industries Ltd. KREO Design & Innovation Rocket Science Visions Dis Kulkarni Power Tools Roto Leaner Pvt. Ltd. Visual Juju Lakshya Digital Royale Cheese Pvt Ltd. Vivek Amberkar Larsen & Toubro Rubicon Vyas Giannetti Creative Leaf Design Samsung India Electronics Ltd. Web Wingz Lemon Design Pvt. Ltd. Sandhar Whirlpool of India LG Electronics India Pvt.Ltd. SAP Whoamama Design Locomotive Design Seenk Wieden+Kennedy Lokus Design Pvt Ltd SELCO Foundation WILD DESIGN Lumium Innovations Seventh Inc Wildcraft India Pvt. Ltd. Mahindra & Mahindra Siddhartha Das Studio Wipro Lighting Mahindra Composites Simform Solutions Pvt Ltd Wish BOX Manjushree Techno Pack SNAP Network Pvt. Ltd. Word of Mouth Maruti Suzuki India Ltd Space Matrix Design Consultants Pvt. Ltd. YES YES WHY NOT Media Shala Spacewood Furnishing YUJ Design Monsoon Fish Speedways Electric Zatun Games Mozaic Projects Pvt. Ltd. Zikwa Design MRM Worldwide GmbH Story-D Zoom Entertainment MSL Group Studio ABD MTV - Viacom Media Studio D Beaumach Design Multia Design Studio Eeksaurus National Innovation Foundation Studio J Neodes Studio Mars Niksun Ad World Inc. Style Spa Furniture Nokia Sync Design Studio Notion Ink Tata Autocomp Systems Ltd Ogilvy One TATA Elxsi Ltd. OMG Digital Tata Motors One Network Entertainment TBWA Onio Design Pvt. Ltd TCS Oyster Hassia Packaging Pvt. Ltd. TDW Furniture Pvt. Ltd. Pam Pharma Technologies Pvt. Ltd. The Bus Ride studio