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About Reaching Children Through Entertainment a Publication of Brunico Communications Inc.1996 - 2006

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About Reaching Children Through Entertainment a Publication of Brunico Communications Inc.1996 - 2006 US$7.95 in the U.S. CA$8.95 in Canada 1 US$9.95 outside of Canada & the U.S. May 2006 ® About reaching children through entertainment A Publication of Brunico Communications Inc.1996 - 2006 www.stelorproductions.com NTED IN USPS CANADA Approved Polywrap AFSM 100 NUMBER 40050265 PRI 40050265 NUMBER CANADA POST AGREEMENT POST CANADA Redefi ning Trust In Internet Security.™ Approved by Parents. Loved by Kids. Protected by PiXkey.™ Stelor Productions © 2006 The Googles from Goo are a creation of Steven A. Silvers KKS3996.STELOR.inddS3996.STELOR.indd 1 44/26/06/26/06 88:42:04:42:04 PMPM HHOWOW WWILLILL YYOUOU MAKEMAKE TTHEHE BESTBEST UUSESE OOFF DDIGITALIGITAL TTRENDSRENDS AANDND GGROWROW YYOUROUR BBRANDRAND AACROSSCROSS EEMERGINGMERGING MMEDIAEDIA PPLATFORMS?LATFORMS? WHAT YOU NEED TO KNOW TO GROW YOUR KIDS BRAND ACROSS EMERGING MEDIA PLATFORMS SSPEAKERSPEAKERS IINCLUDE:NCLUDE: Jacqueline Moen Paul Marcum VP & GM, KOL GM, Youth Content AOL Yahoo! John Evershed Co-founder & CEO Larry Seidman Doug Murphy Mondo Media CEO EVP Business Development Dimensional Branding Group Nelvana Ltd. Paul Jelinek Robin Fisher Roffer Deron Triff VP, Digital Media Products CEO, Chief Creative Offi cer VP, Business Development Nickelodeon Big Fish Marketing, Inc Scholastic Media Presented by: The Must Attend Event for Execs Looking to Build Kids Entertainment Brands, Including: Supported by: • Brand / IP Managers • Marketers • Licensors • Content Producers / Distributors • Advertising & Promotion Agencies ™Brand Building in the Kids Digital Space title, tagline and logo are trademarks of, • Digital Media Executives and the event is produced by Brunico Marketing Inc. *$100 discount off full one-day conference rate of $750 by April 17, 2006. To qualify for a special offer, payment in full must be received by the indicated deadline. ™Brand Building in the Kids Digital Space title,REGISTER tagline and logo are trademarks of,TODAY. and the event is produced YOU by Brunico MarketingDO Inc. NOT®KidScreen is aWANT registered trademark TO of, and is publishedMISS by Brunico IT! Communications Inc. KKS.3992.BrandBuilding.DPS.inddS.3992.BrandBuilding.DPS.indd 2 44/26/06/26/06 55:31:34:31:34 PMPM HOW WILL YOU MAKE THE BEST USE OF DIGITAL TRENDS AND GROW YOUR BRAND ACROSS Presents EMERGING MEDIA PLATFORMS? ™ MAY 15, 2006 - WORKSHOPS MAY 16, 2006 - CONFERENCE SHERATON DELFINA, SANTA MONICA, CA LLearnearn hhowow ttoo lleverageeverage nnewew ttechnologiesechnologies tto:o: • Breathe new life into classic brands, and drive momentum for new ones • Appeal to today’s multi-tasking kids & engage your audience in cool and clever ways • Create a seamless brand experience using new digital technology and content • Determine if you are effectively maximizing ROI in digital media FEATURING LLASTAST CCHANCEHANCE TTOO RREGISTER!EGISTER! KidScreen’s Contact Michelle at Hall Of Fame Luncheon 416-408-2300 x 491 Celebrating 2006 inductee, or register online at Andy Heyward, Chairman & CEO, DIC Entertainment Corporation. brandbuilding.kidscreen.com WWW.BRANDBUILDING.KIDSCREEN.COM KKS.3992.BrandBuilding.DPS.inddS.3992.BrandBuilding.DPS.indd 3 44/26/06/26/06 55:32:36:32:36 PMPM 26x26’ animated series To be continued… KKS.3995.Teleimages.inddS.3995.Teleimages.indd 1 44/25/06/25/06 22:05:32:05:32 PMPM Kids Upfronts 2006 and E3 It’s our annual look at the U.S. kidnets program- ming announcements for the upcoming 2006/2007 season, and sales execs are noticing a surge from non-traditional kid media buyers wanting to reach the gatekeeper. And just in time for E3, we explore in every issue the digital distribution models that are shaking up vidgame retail up front 9 • Jacob Two-Two: You’ve got KOL • PBS builds blocks to make a diginet p24 production, programming & distribution 13 • Nick lands terrestrial airtime and co-development deals in Japan • There’s no going small for Worldwide Biggies licensing 17 • AG makes moves to pad property pipeline • Big Tent and Gaffney strike property-scouting deal retail 20 • Build-A-Bear bolsters its international presence • Kidrobot moves from toy shelf to TV marketing 22 KidScreen Hall of Fame: • Media Awards gives proof with the pudding Andy Heyward We proudly honor our fourth inductee with a digital bytes 23 look at the man behind DIC’s success • Arrr! Disney Pirates lands on-line • Hi-tech trading cards p35 43 • Kids let us in on how they multi-task with their mobile phones back of the book 40 41 42 People Page Contact File Calendar Cover This month’s domestic cover features an ad from Stelor Productions, while international and event copies sport an ad from GreeneStuff for My Bedbugs MAY 2006 5 55_May_contents.indd_May_contents.indd 5 44/27/06/27/06 11:46:01:46:01 PMPM editorial ® May 2006 • Volume 11, Issue 4 VP and Group Publisher Donna MacNeil ([email protected]) Managing Editor Lana Castleman ([email protected]) Envy, Pac-Man— Tel: (416) 408-2300 Fax: (416) 408-0870 Special Features Editor this tale’s got it all Lianne Stewart ([email protected]) Staff Writer Dan Waldman ([email protected]) we were sending this issue’s stories around for proofing, a funny thing happened Art Director when we got to “Pipeline Progress” (page 31), our feature on the growing mar- Jubert Gutierrez ([email protected]) ket for kids and family-oriented games on-line. Both our Special Features Editor Writers and Contributors AS Jim Benton Bloomfield Lianne Stewart and Staff Writer Dan Waldman recounted their own stories about why they Wendy Cuthbert Toronto envy today’s kids who can either download or access video games on-line whenever their little ADVERTISING SALES hearts’ desire. Lianne’s is indeed a tale of woe. (416) 408-2300, 1-800-KID-4512 It seems, as a young girl she and her sister pined for a console system and, presumably after Associate Publisher a bit of begging, Lianne’s parents brought home a shiny new Atari that came complete with two Myles Hobbs ([email protected]) game cartridges. As great a game as Pac-Man was, however, there were only so many times a kid Senior Account Manager could play it before growing bored and the girls naturally wanted to try out some other titles. Mike Croft ([email protected]) Problem was, Lianne’s parents refused to let her buy any more games. It’s at this point in the tale Account Manager Katherine Gunther ([email protected]) where she mused about what it would have been like had she been able to download games from her own house. “My childhood would have been much happier,” she exclaimed through a Conference Producer veil of tears. (Okay, my embellishment. So much for a career in fiction.) Nikisha Reyes-Grange ([email protected]) Kidding aside, the point is that some two decades later, kids desires haven’t changed and it Publisher’s Assistant looks like technology is finally catching up with them. As the feature points out companies such David Terpstra ([email protected]) as Microsoft and Comcast are now coming up with ways to give kids access to the games they want without having to rely on mom and dad’s credit cards. Not surprisingly, the kids are having CONTACT US: no problem grasping the concept of digital distribution. Tel: (416) 408-2300 And given how quickly the kids catch on these days, our Brand Building in the Kids Digital Fax: (416) 408-0870 www.kidscreen.com Space conference this month in Santa Monica, CA is certainly timely. I, for one, have my eye on two sessions in particular. “Where the digi-kids are” is going to take a look at just that, where 366 Adelaide St. West Suite 500 Toronto, Ontario Canada M5V 1R9 kids are spending time in the digital landscape, who their parents are and what kind of access they let their kids have. The second, “Bring ‘em on!” brings a group of kids to the event so they can sound off on how they view digital platforms and apps and what they love and hate about them. Who wouldn’t want to hear about that right now? Cheers, Lana Watch for the next issue of KidScreen: June 2006 Street Date: June 13 6 MAY 2006 66may-editor.inddmay-editor.indd 6 44/27/06/27/06 33:48:45:48:45 PMPM KKS.3994.4Kids.inddS.3994.4Kids.indd 1 44/25/06/25/06 22:05:09:05:09 PMPM ® May 2006 • Volume 11, Issue 4 publisher’s notes Brunico Communications Inc. President & Executive Publisher James Shenkman ([email protected]) ow does one appeal to today’s multi-tasking kids? What are the elements in creating a seamless brand experience using emerging technology, platforms and digital content? VP & Editorial Director Mary Maddever ([email protected]) It’s undeniable that change is afoot, though there’s a bit of a debate as to whether we’re H Controller in the midst of a revolution (as some pundits suggest) or witnessing a more subdued evolution. Linda Lovegrove ([email protected]) Your views on “the next big thing” may differ depending on what sector of the industry you’re in, VP & Group Publisher and the amount of risk you’re willing to take. What’s plain to see is that kids are playing in the Donna MacNeil ([email protected]) digital space, and our industry needs to be there to greet them in cool and clever ways. VP & Group Publisher, Events We’ll be digging deep into these issues and more at our Brand Building in the Kids Digital Diane Rankin ([email protected]) Space conference this month in Santa Monica, CA. Speakers from AOL, Yahoo, MobiTV, VP, eBrunico and Circulation Omri Tintpulver ([email protected]) Nickelodeon, Sesame Workshop, Frederator, Nelvana and more will lead the discussion on how to creatively and effectively use and evaluate what’s available in today’s digital toolbox.
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