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Youthbarometer # 2016 # youthbarometer Credit Suisse # 201 6 /Reuters Alcorn Jonathan Photo: A major survey targeting the US, Brazil, Singapore and Switzerland. Contents #1 Politics Online The Internet makes politics more exciting. Concerns about terrorism. Declining confidence. — p. 55 #2 Communication Digital is not the same as global: the regional differences. Online bullying is becoming more widespread. — p. 58 #Roundtable How do e-politics work? A discussion with Flavia Kleiner, Lukas Reimann and Otfried Jarren. — p. 60 #3 Trends and Media Mobile phones and apps are in, drugs and clubs are out. — p. 65 #4 Job, Finances and Career Home ownership and stocks instead of a savings account. People want independence and a home office. Generation Stress? – Th e world belongs to the young, goes — p. 67 the saying. Looking at the results of the 2016 Credit Suisse #Interview Youth Barometer, however, this feeling of freedom doesn’t really Professor Sherry Turkle warns against too much online and emerge. Instead, today’s 16-25-year-olds give the impression smartphone time. — p.69 of being “Generation Stress.” Th e young people surveyed in Switzerland, Brazil, Singapore and the US want to have it all: a career, but with a good work-life balance; to be independent and to work at an international company; to save less, but also USA Switzerland (US) (CH) own their own home. And no matter what they are doing, they Singapore Brazil (SG) are always online, communicating with each other, gaming and (BR) discovering new platforms – Snapchat is this year’s superstar. The 2016 Credit Suisse Youth Barometer surveyed some 1,000 young people between We have made the focus of the survey “Politics Online,” the ages of 16 and 25 in the United States, Brazil, Singapore and Switzerland. The gfs. fi tting for the politically active times. Th e fi rst chapter and the bern research firm conducted the survey online between April and June 2016. The Youth Barometer is commissioned by main feature discussion with politicians Flavia Kleiner (Operation Credit Suisse and has been compiled annually since 2010. The editorial team (Simon Libero) and Lukas Reimann (SVP) and Professor Otfried Jarren Brunner) analyzed the results for Bulletin; Timo Meyer provided the illustrations. (University of Zurich) are dedicated to this topic. US sociologist This dossier contains the survey’s most Sherry Turkle also talks about digital developments. She has important and interesting findings, as well as Keystone expert analysis. / laif / concerns about the smartphone generation, which is mired in a You can see the complete study at state of “attentional disarray.” #youthbarometer Jonkmanns www.credit-suisse.com/ Your editorial team Bernd youthbarometer Photo: 54 @CreditSuisse #1 #youthbarometer #2016 The Internet makes politics more personal and more engaging – but Politics information can be manipulated. Worries about terrorism and health care are up. Online Confidence is somewhat down. Th e past year has been a time of intense political activity, par- motivating me to become more ticularly in the four countries studied. Elections in Singapore politically active.” (September 2015), elections in Switzerland (October 2015), Survey respondents also indi- impeachment proceedings again President Rousseff in Brazil, cate that the Internet and social me- 82% and the presidential campaigns in the United States. dia have brought politics and eco- of those surveyed in Brazil Despite the wide diff erences in national issues and circum- nomics closer to the people: believe that online posts/ stances, for the past several years politicians all around the world “Because of online posts and com- comments have been have had one form of communication in common. More and ments, organizations and compa- beneficial to politics. more, politicians are using the Internet and social media to get nies pay more attention to what US 58 % SG 70 % their messages across. But are they reaching the youngest mem- people really want.” More than CH 50 % bers of the electorate? And are the messages well received? A 62 percent of those surveyed in the United States, Brazil and majority of young people in the countries surveyed welcome the Singapore agree; only the Swiss are less convinced (51 percent). opportunity to discuss and comment on political issues online. Perhaps the Swiss feel that they have suffi cient opportunities to Th ey see this as benefi cial to politics in their country. make their opinions known in their country’s many elections With the exception of Switzerland, there is broad agreement and referendums. with the statement “Comments on Facebook, Twitter and oth- A large majority of respondents worldwide are aware that er social media make politics more relevant and more engaging, posts on Facebook, Twitter and the like can be manipulated. It is possible that Comments on Facebook, # 1.1 Politics Online content on Facebook and Twitter and other social media are honest Engaging, transparent Twitter is sometimes and unadulterated. … except for the trolls! manipulated. US 47 % BR 42 % SG 52 % CH 19 % Comments on Facebook, Twitter US 58 % BR 66 % SG 70 % and other social media make politics CH 70 % more relevant and engaging. 49 59 64 30 Because of online posts and comments, organizations and companies pay more attention to what people really want. 62 75 70 51 There are trolls who only want to provoke and offend with their online comments and posts. 76 84 74 88 0 Agreement in percent 100 US BR SG CH 55 @CreditSuisse #youthbarometer #2016 Conversely, only a minority (except in Singapore) believe that tence regarding the acceptance and integration of foreigners. In these posts are honest and not fraudulent. Here, the Swiss are the fi rst Youth Barometer (2010), 22 percent of those surveyed especially critical. Only 19 percent believe that people present identifi ed the refugee issue as a problem; today, it is 46 percent. their true selves on social media. Everyone is familiar with (Th e biggest problems for Swiss young people in 2010 and to- trolls who only want to provoke and off end, rather than to con- day can be found on page 62.) Unsurprisingly, terrorism has tribute honestly to online conversation (more on the relation- risen in importance, holding fi rst place in Singapore, second ship between politics and the Internet in the roundtable dis- place in the United States and sixth place in Switzerland cussion on page 60). on the list of concerns. In 2010, 13 percent of Swiss identifi ed Th e Internet aside, what do young people see as their terrorism as a problem; today, it is 23 percent. country’s greatest problems? Particularly in Brazil, there is a In the United States, Brazil and Singapore there are range of problems that have raised concern for years. In 2016, growing concerns about health care, particularly about health more than two-thirds of 16- to 25-year-olds identify corrup- insurance premiums. In Switzerland, this issue does not even tion and unemployment as major problems. No other country crack the top 10. For years, a diff erent social benefi t has been a demonstrates such consensus. source of concern: the AHV system of state retirement provi- In 2010, 13 % Unemployment is a major sion, currently in third place. believed terrorism problem in all the countries, rank- Despite all of these concerns, young people are confi dent was a problem in ing among the top fi ve problems in about the future – if somewhat less so than in years past. It isn’t Switzerland. Today, it is three countries; in Switzerland, surprising that Swiss young people are the most optimistic 21 percent identify it as the biggest (59 percent), but even a majority of young Brazilians (54 per- problem. Among all adults surveyed cent) continue to believe that their future is bright. In 2010, by the Credit Suisse Worry Barom- however, 67 percent of young Brazilians responded affi rmative- 23%. eter, unemployment has been a ly. In the United States, a narrow majority have consistently high-ranking issue for years (see agreed with this sentiment. In Singapore, just under half of the www.credit-suisse.com/worrybarometer). Young people in young people surveyed agree. Switzerland are also concerned about the question of coexis- In 2012, the situation in Brazil was # 1.2 The Biggest Problems perceived as less dire: # 1.3 Attitudes About the Future corruption 50 %, What concerns young people unemployment 43 %. Confidence edges 80 74 downward → 67 ↗ 46 44 45 44 ↗ ↘ ↘ → 38 37 ↗ → 33 32 32 67 ↗ 31 → 2828 ↗ → 62 26 2727 27 26 59 ↗ → 54 ↘ → ↗ ↘ → 24 54 → 52 45 43 Provision Care Care Care Retirement Unemployment Terrorism Health Xenophobia Corruption Corruption Unemployment Inflation Health Crime Terrorism Inflation Health Unemployment Wages Refugees/Asylum State Environment Racism 0 Foreigners/Immigration US Brazil Singapore Switzerland 2010 2016 “This list contains some topics that have recently received a great deal of attention. Please look at the whole list, then select the five issues that you personally see as the biggest “What do you think your future will look like?” problems in your country.”, in percent Response “reasonably confident,” in percent US BR SG CH 56 @CreditSuisse #youthbarometer #2016 Dissatisfaction is high in Brazil. Pictured: protests against President Rousseff on Copacabana beach in Rio de Janeiro (April 2016). Young people in the United States are concerned about unemployment, terrorism and health care. Pictured: participants at a rally for presidential candidate Donald Trump in Iowa in January 2016. Photos: Photos: Lianne Milton / Panos Pictures; Mark / Redux laif Peterson 57 @CreditSuisse #2 #youthbarometer #2016 Communication Few people like to be offline. Digital doesn’t necessarily mean global – significant regional differences. Snapchat Superstar. Many young people have experienced cyberbullying. If you want to learn about young people, you have to look at how they communicate.
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