Dalaprojektet 1956–1958 Greta Renborgs Bokpropaganda I Bibliotekshistorisk Belysning
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Dalaprojektet 1956–1958 Greta Renborgs bokpropaganda i bibliotekshistorisk belysning Örjan Westberg Institutionen för ABM Uppsatser inom biblioteks- & informationsvetenskap ISSN 1650-4267 Masteruppsats, 30 högskolepoäng, 2018, nr 749 Författare/Author Örjan Westberg Svensk titel Dalaprojektet 1956–1958. Greta Renborgs bokpropaganda i bibliotekshistorisk belysning English Title The Dalarna Project 1956–1958. Greta Renborg’s Book Propaganda in View of Swedish Library History Handledare/Supervisor Gunnel Furuland Abstract The purpose of this thesis is to compile and analyze librarian Greta Renborg’s book propaganda in the Dalarna region of Sweden 1956–1958. The overall theoretical perspective is contextual, focusing on the concepts struc- ture and actor. The actor perspective is further developed by an analysis of Renborg’s book propaganda through library researcher Jofrid Karner Smidt’s mediation roles: Critic and literature expert, Social anthropologist, Ped- agogue, Marketer and Ordinary person. Source material includes archive documents, journal articles, newspaper articles and literature. Renborg’s own writing holds a special position in the material. The thesis’ results show that the conditions for carrying out book propaganda in Dalarna were good. Swe- den was going through a rapid change in the 1950’s and the state library institution was expanding and willing to experiment. The civic society in Dalarna was strong. The region’s central librarian Tora Olsoni was a driving force behind the hiring of a book consultant. Greta Renborg had contacts high up in the library institution and was a well-known name among Swedish librarians. Source material indicate that she could plan and conduct the Dalarna project basically by her own, only supervised by her employer Dalarnas biblioteksförbund. Greta Renborg built up a large network of contacts and focused her propaganda on non-reading groups ac- cording to a state investigation in 1952, especially farmers, foresters and housewives. The source material shows that her book propaganda has features of all Jofrid Karner Smidt’s mediation roles. The medial reception was overwhelmingly positive and often focused on Renborg’s enthusiastic approach. Any statistical effects of the Dalarna Project have not been proven. This thesis shows that the Dalarna Project to a large extent depended on Greta Renborg as a person. This is the thesis’ most important result. This is a two years master’s thesis in Library and Information Science. Ämnesord Bibliotekshistoria, 1950-tal, läsfrämjande verksamhet, uppsökande verksamhet (bibliotek), Dalarna. Key words History of Libraries, 1950s, Reading Promotion, Extension Work (Libraries), Dalarna (Sweden). 2 Innehållsförteckning Inledning .............................................................................................. 5 Syfte och frågeställningar .................................................................................... 7 Tidigare forskning och litteratur ....................................................... 8 Folkbiblioteken omkring 1950 ........................................................................... 11 Teoretiska utgångspunkter ............................................................... 14 Ett kontextuellt perspektiv ................................................................................. 14 Begreppsparet struktur och aktör ....................................................................... 14 Bibliotekariens förmedlarroller ................................................................................. 16 Metod och källmaterial ..................................................................... 19 Källkritik ............................................................................................................ 22 Dalaprojektet: sammanställning och analys .................................. 23 Dalarna på 1950-talet ......................................................................................... 23 Tora Olsoni och landsbygdens biblioteksfråga .................................................. 24 Dalarnas biblioteksförbund ........................................................................................ 26 Upprinnelsen till Dalaprojektet .......................................................................... 27 Demokrati och upplysning ......................................................................................... 27 Greta Renborg anställs som bokkonsulent ................................................................ 28 Greta Renborgs bakgrund .................................................................................. 30 Förberedelser inför Dalaprojektet .............................................................................. 32 ”En väckelse för att höja läslusten” ................................................................... 34 Lansering i Biblioteksbladet ...................................................................................... 36 Dalaprojektets genomförande ............................................................................ 37 Ute på vägarna ........................................................................................................... 37 Samarbetspartners ...................................................................................................... 39 Prioriterade målgrupper ............................................................................................. 40 Greta Renborg och förmedlarrollerna ................................................................ 43 Kritikern och litteraturkännaren ................................................................................ 43 Socialantropologen .................................................................................................... 44 Pedagogen .................................................................................................................. 45 Marknadsföraren ........................................................................................................ 46 Den vanliga människan ............................................................................................. 47 Mottagande i medierna ....................................................................................... 47 Tonårskvällen i Borlänge ........................................................................................... 49 Den efterföljande debatten ......................................................................................... 49 Resultat och uppföljning .................................................................................... 51 Projektet fortsätter ..................................................................................................... 52 Slutdiskussion .................................................................................... 54 Bakgrunden ........................................................................................................ 54 Genomförandet ................................................................................................... 55 Mottagandet ....................................................................................................... 56 Dalaprojektet 60 år senare .................................................................................. 57 3 Sammanfattning ................................................................................ 59 Käll- och litteraturförteckning ........................................................ 60 Otryckt material ................................................................................................. 60 Dalarnas folkrörelsearkiv, Falun ............................................................................... 60 Uppsala universitetsbibliotek, Uppsala ..................................................................... 60 Tryckt material ................................................................................................... 60 Skrivet av Greta Renborg .......................................................................................... 60 Tidningsartiklar ......................................................................................................... 61 Övriga källor och litteratur ........................................................................................ 61 Bilaga 1: Dalaprojektet dag för dag ................................................ 66 Höstterminen 1956 ............................................................................................. 66 Vårterminen 1957 ............................................................................................... 67 Höstterminen 1957 ............................................................................................. 69 Vårterminen 1958 ............................................................................................... 70 Bilaga 2: Karta .................................................................................. 71 4 Inledning Jag minns också Dala-åren så väl, för de var några av mitt livs lyckligaste år. Visst var jag hemifrån två–tre veckor i sträck och sov varje natt på olika ställen. Frös gjorde jag i min morgoniskalla Volkswagen, när det smällde till under -30. Nästan livrädd var jag, när jag i snöstorm, med två sommardäck och två vinterdäck, körde mellan Mora och Malung och knappast såg var vägen fanns och inte mötte ett fordon på hela resan.1 I en artikel i Biblioteksbladet 1981 blickar bibliotekarien Greta Renborg (1921– 2005) tillbaka på sitt arbete