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Elmer's BLD Confidential Operations Manual

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Elmer's BLD Confidential Operations Manual Receipt Page - OFFICE COPY Operations Manual This Confidential Operations Manual is the property of We Are Crackin’ LLC. It is loaned to the franchisee to provide the information needed to operate an Egg N’ Joe franchise. This manual contains trade secrets of We Are Crackin’ LLC. and must be kept in a secure location. The contents are confidential and proprietary and may not be reproduced by any means or disclosed to third parties in any manner whatsoever without the express, prior written permission of We Are Crackin’ LLC. Certain sections and/or pages of this manual may be disseminated to franchisee’s personnel to facilitate the performance of their job responsibilities. Online access to this manual will be terminated immediately upon termination or transfer of the Franchise Agreement or upon demand. Printed sections of this manual must be returned immediately to the Home Office upon termination or transfer of the Franchise Agreement or upon demand. Version Date and Number: ______________20__; # _______________ Franchisee’s Name (printed): ______________________________________ Franchisee’s Signature: ________________________________________________ Date Received: _________________________________ Receipt Page - FRANCHISEE COPY Operations Manual This Confidential Operations Manual is the property of Egg N’ Joe Franchise Systems, LLC. It is loaned to the franchisee to provide the information needed to operate an Egg N’ Joe Franchise Systems, LLC franchise. This manual contains trade secrets of Egg N’ Joe Franchise Systems, LLC and must be kept in a secure location. The contents are confidential and proprietary and may not be reproduced by any means or disclosed to third parties in any manner whatsoever without the express, prior written permission of Egg N’ Joe Franchise Systems, LLC. Certain sections and/or pages of this manual may be disseminated to franchisee’s personnel to facilitate the performance of their job responsibilities. Online access to this manual will be terminated immediately upon termination or transfer of the Franchise Agreement or upon demand. Printed sections of this manual must be returned immediately to the Home Office upon termination or transfer of the Franchise Agreement or upon demand. Version Date and Number: ______________20__; # _______________ Franchisee’s Name (printed): ______________________________________ Franchisee’s Signature: ________________________________________________ Date Received: _________________________________ CONFIDENTIAL OPERATIONS MANUAL Property of We Are Crackin’ LLC. DO NOT DUPLICATE All rights reserved. No reproduction by any means whether mechanical or electronic. Version 1.0 • Modified March 2017 Business Address We Are Crackin’ LLC 8338 NE Alderwood Road, #175 Portland, OR 97220 (503) 252-1485 www.eggnjoe.com Trademarks We grant to you the non-exclusive right to operate a restaurant using the name “EGG N’ JOE ®” and under the other current or future names or marks which we may designate. The following chart lists the principal marks that you may use with your franchise, subject to our standards and policies. We have registered and applied for the following marks on the Principle Register with the United States Patent and Trademark Office (“USPTO”.) Mark Comment Registration # EGG N’ JOE Words Only 4,933,904 EGG N’ JOE Stylized Design 4,938,100 Elmer’s Stylized Design 1,492,699 Elmer’s Northwest Fresh! Stylized Design 3,629,891 ELMER’S BREAKFAST· LUNCH· DINNER Stylized Design 2,473,108 ELMER’S BREAKFAST· LUNCH· DINNER Words Only 2,479,353 Northwest Lodge Blend Words Only 3,752,840 Northwest Lodge Blend Coffee Stylized Design 3,752,841 The Official Restaurant of Grandparent’s Stylized Design 4,353,029 Day The Official Restaurant of Grandparent’s Words Only 4,331,554 Day All other product and company names in this manual may be trademarks or registered trademarks of their respective companies. Legal Notice This document and related documents are governed by the Franchise Agreement and remain the property of We Are Crackin’ LLC. Except as permitted by your Franchise Agreement, no part of this document or related documents may be used, reproduced, displayed, distributed, disclosed, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission of We Are Crackin’ LLC. This document contains confidential, proprietary and trade secret information of We Are Crackin’ LLC and is protected under the United States intellectual property laws. This document and related documents are subject to change without notice. Revision History The following revisions have occurred to this document since its original release. Please refer to the support site for our most recently updated version of this document. Date Comment March 2017 Version 1.0 Table of Contents Chapter 1 - Introduction .............................................................................................. 1 1. How to Use this Manual .................................................................................................2 2. Contact Information .......................................................................................................3 3. History of Egg N’ Joe .......................................................................................................4 4. Establishing Your Business Entity ....................................................................................5 4.1. Naming and Identification ............................................................................................... 5 4.1.1. Correct Use of the Name ........................................................................................................ 6 4.1.2. Sample Business Names ......................................................................................................... 6 4.2. Tax Identification Numbers ............................................................................................. 6 Chapter 2: The Franchise ............................................................................................. 1 1. The Franchisee/Franchisor Relationship..........................................................................2 1.1. Independent Contractor .................................................................................................. 2 1.2. Independently Owned and Operated .............................................................................. 2 1.3. You Are the CEO of Your Business ................................................................................... 2 1.4. Pricing and Price Fixing .................................................................................................... 3 2. Franchisor Responsibilities .............................................................................................5 2.1. Pre-opening Obligations .................................................................................................. 5 2.2. Continuing Assistance ...................................................................................................... 6 3. Franchisee Responsibilities .............................................................................................8 3.1. Reporting Requirements .................................................................................................. 9 3.1.1. Financial Reports .................................................................................................................... 9 3.1.2. Audits and Inspections ......................................................................................................... 10 3.2. Meeting Attendance ...................................................................................................... 11 3.3. Approved Products ........................................................................................................ 11 3.4. Continuing Payments ..................................................................................................... 12 3.4.1. Gross Sales ........................................................................................................................... 12 3.4.2. Service Fee ........................................................................................................................... 13 3.4.3. System Marketing and Advertising Fee ................................................................................ 13 3.4.4. How Fees Are Remitted ........................................................................................................ 14 3.5. Other Fees ...................................................................................................................... 14 3.5.1. Advertising Deficiency .......................................................................................................... 14 3.5.2. Audit Fee .............................................................................................................................. 14 3.5.3. Late Submission Fee ............................................................................................................. 14 3.5.4. Late Payment Fees and Charges ........................................................................................... 14 3.5.5. Conference Fees ................................................................................................................... 15 3.5.6. Additional Training Fee ........................................................................................................ 15 3.5.7. Renewal
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