Bai, X., Xie, H. M., Leng, Y. X. & Huang, P. Y. (2020). Bai et al. Exploration of innovation and entrepreneurship education path for college students: A case study in the Guangdong-Hong Kong-Macao Greater Bay area. In Proceedings of The 20th International Conference on Electronic Business (pp. 128-141). ICEB’20, Hong Kong SAR, China, December 5-8. Exploration of Innovation and Entrepreneurship Education Path for College Students: A Case Study in the Guangdong-Hong Kong-Macao Greater Bay Area (Full Paper) Xiao Bai, Greater Bay Area International Institute for Innovation, Shenzhen University, China,
[email protected] Huimin Xie, Greater Bay Area International Institute for Innovation, Shenzhen University, China,
[email protected] Yuxin Leng, Greater Bay Area International Institute for Innovation, Shenzhen University, China,
[email protected] Peiying Huang*, Greater Bay Area International Institute for Innovation, Shenzhen University, China,
[email protected] ABSTRACT Under the high-level positioning of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) by the Chinese central government, innovation and entrepreneurship education (IEE) for students in the GBA is also expected to be of higher quality than other regions in China. Under this circumstance, this paper takes Shenzhen University as the case to obtain the degree of students’ satisfaction with IEE. Fuzzy comprehensive analysis method is applied to analyze students’ feedback collected from the questionnaire. Based on the results, this paper points out the practical problems existing in the development of IEE in Shenzhen University, consisting of the undermatch between the educational and practical needs, the lack of substantial development and so on. This paper also puts forward a corresponding optimized path, which includes integrating professional education and IEE together, reshaping the external cooperation mode, consolidating the construction of teaching force and changing the views of the training of IEE.