INVEST IN SHENZHEN BUILD A WINNING FUTURE 投资深圳 · 共赢未来2016 Add: 12/F, Great China International Exchange Square, No1 Fuhua Road 1, Futian District, Shenzhen Tel: (0086) 755-88107023 Fax: (0086) 755-88107008 E-mail: [email protected] CONTENTS / DIRECTOR GENERAL'S ADDRESS INVEST IN Director General's Address SHENZHEN My dear friends, It is my honor to introduce Shenzhen, this wonderful city I so deeply love. Shenzhen is a city of miracles. In little more than thirty years, the people of Shenzhen have used their own hard work and foresight to turn what was once a fishing village of only thirty or forty thousand residents into BUILD A a modern cosmopolitan metropolis that is home to millions and boasts a beautiful environment and complete infrastructure and facilities. WINNING FUTURE Shenzhen is a city of innovation. There is no better place on Earth to grow a business and accomplish one’s dreams. Shenzhen has fostered numerous well-known multinational enterprises that compete at the highest levels of the global market, such as Huawei, ZTE, Tencent, Ping An Insurance, China Merchants Bank, BYD Auto, BGI Genomics Institute, DGI, Royole, and Kuang-Chi. Shenzhen is the first city in China to be named a National Self-Innovation Demonstration Zone, and as a rising international center of innovation, Shenzhen has accumulated an impressive number of talented personnel in both the high-tech and technical sectors. Shenzhen is a vibrant city. Its youth, enthusiasm, inclusiveness, and diversity make it a favorite with China’s younger generations. Here, one is able to come in contact with nearly all of China’s local cultures, while still enjoying the most international of business environments. Those who come to Shenzhen are true masters of the city, because “once you’ve come, you’re a Shenzhener.” Shenzhen is a green city. The metropolis lays between the mountains and the sea, and boasts a warm and comfortable climate. Shenzhen has approximately 260 kilometers of coastline, 911 parks, and green space that covers 45%of the urban area, making it one of China’s most attractive cities. Shenzhen is a city of opportunity. Already one of China’s most economically dynamic cities, Shenzhen is in the CONTENTS midst of vigorously developing its bay area economy as it works to become an important hub on the 21st century maritime silk road. The municipality also aims to become a globally important center for science and technology innovation, financial services, advanced manufacturing, commercial/trade logistics, and fashion innovation. SHENZHEN ADVANTAGES OF Shenzhen neighbors Hong Kong, and is backed by the Pearl River Delta cluster of cities, China’s largest 02 BASICS 03SHENZHEN consumer market. Here, one can move in lockstep with the world, and connect with a global audience. Shenzhen is also known by another remarkable name—Roc City (Rocs are enormous birds from Chinese and Persian mythology). I trust that we, like the Roc, will be able to spread our wings and fly towards fruitful KEY SPOTLIGHT cooperation and future success together. INDUSTRIES THE QIANHAI 10 16 & SHEKOU FREE TRADE ZONE Wang Youming Director General of Invest Shenzhen REFERENCES FOR A LIVABLE COMPANY’S CITY 20OPERATION EXPENSES 22 SHENZHEN ABOUT US 26 IN MY EYES 28 ADVANTAGES OF SHENZHEN SHENZHENBASICS ADVANTAGES OF DONGGUAN GUANGMING HUI ZHOU SHENZHEN LONGGANG BAO'AN LONGHUA PINGSHAN DAPENG YANTIAN NANSHAN LUOHU MACAO FUTIAN I NNOVATION QIANHAI HONG KONG N ATURE Geography Administrative divisions Shenzhen is a municipality located along the south coast of Shenzhen is a part of Guangdong Province, and is one of the V ITALITY China in southern Guangdong Province. Shenzhen is bordered nation’s sub-provincial cities with separate planning status. by Daya Bay and Mirs Bay to the east, and the mouth of the The municipality has six administrative districts (Futian, Pearl River and Lingdingyang Bay to the west. The Shenzhen Luohu, Nanshan, Yantian, Bao’an, and Longgang) and four new (Sham Chun) River connects Shenzhen with Hong Kong to the districts (Guangming, Pingshan, Longhua, and Dapeng). south, while the municipality adjoins the cities of Dongguan E CONOMY and Huizhou to the north. Shenzhen’s expansive maritime territory connects the South China Sea and the Pacific Ocean. S ERVICE Area Population Climate Language 2 Shenzhen has a subtropical Mandarin is the lingua T RANSPORTATION 1,996.78 km 11,378,700 maritime monsoon- franca, and Cantonese and influenced climate that is English are also widely used. warm and pleasant, with plentiful precipitation, and an average annual temperature of 23°C. 02 /03 ADVANTAGES OF SHENZHEN INNOVATION NATURE Shenzhen is a beautiful city. Located south of the Tropic of Cancer at the boundary between the tropics and sub-tropics, the city boasts a warm and comfortable climate and approximately 260 kilometers of coastline, bestowing Innovation provides the lifeblood of Shenzhen’s economic development. Shenzhen was China’s first National it with a pleasant coastal ambiance. Shenzhen has 911 parks, and green space Innovative City, a member of the first group of National Intellectual Property Rights Model Cities, and the first covers 45% of the urban area, allowing for enjoyable metropolitan living. city to be named a Self-Innovation Demonstration Zone. In 2015, total investment from across all sectors of Shenzhen’s society into research and development represented 4.05% of the municipality’s GDP, a proportion Today, green low-carbon development has become a new feature of the city. rivaling that of South Korea. 13,300 PCT international patent applications were filed in 2015, 46.9% of the total Shenzhen is an advocate for reducing resource use and energy consumption number filed across all of China, and this marked the 12th consecutive year that Shenzhen accounted for to achieve higher quality economic results: Shenzhen’s energy and water approximately half of the entire nation’s PCT applications. consumption per 10,000 RMB of GDP both rank at the lowest (best) levels for Mainland China’s cities. Shenzhen’s PM2.5 concentrations are also low, placing Already known as “China’s Silicon Valley” and as a paradise for innovation and entrepreneurship, Shenzhen is the city at the forefront of 74 key cities nationwide for air quality, and first now also committed to forging itself into an international maker center, and its excellent reputation has attracted among Tier 1 cities. makers from around the world. | Shenzhen has been ranked first by Forbes China three times on its listing of Mainland China’s best cities for | Shenzhen is on the United Nation’s Environment Programme’s Global 500 Roll innovation. of Honour, and is the first “International Garden City” in China. | Advances in scientific research achieved in Shenzhen have been listed in Science and Nature magazines’ top 10 | Shenzhen has one of China’s “Eight Most Beautiful Coastlines”, and was global scientific breakthroughs of the year, and prominent scientists and technology specialists from the city have selected by the New York Times as one of 31 Places to Go worldwide. likewise been selected onto these publications’ top ten in science lists. | Shenzhen was selected as “one of the three most popular Mainland Chinese 04 | Shenzhen once again ranked #1 on the China Institute of City Competitiveness’s Top 10 Mainland Chinese Cities cities with foreign talent” by International Talent magazine. for Innovation 2015. /05 ADVANTAGES OF SHENZHEN Shenzhen is a fantastically vibrant city. The average Shenzhen resident is 33 years old, and the large number of Shenzhen’s robust and comprehensive market economy make highly cultured people gathered here ensures that a love of learning and respect for science permeates the city. it the most “marketized” city in Mainland China. Shenzhen is proud of its fair market environment that gives full respect to 95% of Shenzhen’s population has moved to the city from elsewhere, and the resulting cultural exchanges have enterprise, and companies that make their home in Shenzhen given the city an open and inclusive character—the city’s residents have embraced the philosophy that“ once enjoy bright developmental opportunities. Shenzhen has led you’ve come, you’re a Shenzhener.” Shenzhen also boasts an innovative culture that encourages innovation and all cities in Mainland China for nine years consecutively in the does not stigmatize failure, and an entrepreneurial “innovate or perish” spirit. total number of its local enterprises listing on the SME and ChiNext boards of the Shenzhen Stock Exchange. 270 of the Shenzhen enjoys an excellent reputation among university students, and is also one of the first cities chosen by world’s Global 500 enterprises have investments in Shenzhen. students returning from studies overseas to start businesses. In addition, a large number of foreign individuals and Hong Kong, Macau, and Taiwan residents live and work in Shenzhen on a permanent basis. Over the past 30+ years, Shenzhen’s average annual GDP growth has been 25%, making it one of the world’s fastest | Shenzhen has been honored by UNESCO as a Global Model for The Promotion of Reading. developing cities, and allowing this former small fishing village to complete a metamorphosis, nearly overnight, into | Shenzhen has 1,209,000 registered volunteers, leading to the city being called a “City of Volunteers”; Shenzhen was also bestowed with the title “National Model City for Harmonious Community Building”, thanks in part to its one of China’s most economically developed metropolises. 668 community service centers. In 2015, Shenzhen’s GDP reached 1.75 trillion RMB, and the size of its economy continued to rank fourth among Mainland | Shenzheners collectively own more than 285,000 pianos, meaning there are more than 10 pianos owned for every 100 resident households, and the city is also known as a “Piano City.” China’s medium and large cities, with a per capita GDP of 158,000 RMB.