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Diapositiva 1 Social Media Tips: Facebook, LinkedIn, Pinterest, YouTube e Instagram 27 Aprile 2018 Tommaso Lippiello Facebook: Insights & Tools Borse valori NASDAQ: FB Fatturato 17,93 Mld $ (2015) Fondazione 4 febbraio 2004 a Cambridge (MA) Risultato operativo 6,225 Mld $ (2015) Fondata da •Mark Zuckerberg Utile netto 3,7 Mld $ (2015) •Eduardo Saverin Dipendenti 12.691 (2015) •Andrew McCollum •Dustin Moskovitz Prodotti •Facebook •Chris Hughes •Instagram Sede principale Menlo Park, California, USA •WhatsApp Slogan “Facebook aiuta a connetterti e •Oculus Rift rimanere in contatto con le •PrivateCore persone della tua vita” Press e Info Web Resources VR IM AR AI Social Media Tips 27 aprile 2018 2 Facebook Fan Page Principali Features/Focus Point 6 •1 Logo •2 Cover 1 •3 Informazioni 2 •4 Call to Action •5 Foto •6 Admin Bar Call to Action 3 Citazione @ 4 Thumbnail 5 Hashtag # Title (Source) Descr (Source) Social Media Tips 3 Facebook: Dummies or Funnies? Social Media Tips 27 aprile 2018 4 Instant Messaging Bot Agents e-mailing music communication storage education horoscope accessibility weather travel job scouting news information video editing quiz video editing sports e-commerce image detection wireless printing video streaming Social Media Tips 27 aprile 2018 5 LinkedIn: Insights & Tools Borse valori NASDAQ: LNKD Fatturato 960 Mln $ (2016)* Fondazione 2002 (lanciata il 5 maggio 2003) Dipendenti 5.000 – 10.000 (2017) Fondata da •Reid Hoffman •Allen Blue Prodotti •LinkedIn •Konstantin Guericke •Lynda.com •Eric Ly •Pulse •Jean-Luc Vaillant •SlideShare Sede principale Mountain View, California, USA Press e Info Web resource logan “Le relazioni contano” LinkedIn Top 5 Sklils 2018 1 Cloud and Distributed Computing 2 Statistical Analysis and Data Mining 3 Middleware and Integration Software LinkedIn 4 Web Architecture and Development Asset: Sales Solution Framework Asset: Learning Titolo: LinkedIn Premium service Titolo: Finance for Non-Financial Managers 5 User Interface Design Membri: 9 Milioni di Utenti, 140 Aziende Visualizzazioni: 56.384** Biz Model: Career, Business, Sales, Hiring Biz Model: Lead Generation *Risultati Q3 2016 **Dati rilevati il 21 aprile 2018 – Fonte: LinkedIn Learning Social Media Tips 27 aprile 2018 6 LinkedIn: Profilo Personale Social Media Tips 27 aprile 2018 7 LinkedIn: Pagina Aziendale Social Media Tips 27 aprile 2018 8 LinkedIn: Gruppi Social Media Tips 27 aprile 2018 9 LinkedIn: Fake Invasion Social Media Tips 27 aprile 2018 10 LinkedIn chat: Notifiche di lettura e Bon Ton Ricevute di lettura Messaggio di cortesia 0 Social Media Tips 27 aprile 2018 11 LinkedIn chat: Welcome Message or Welcome Massage? Social Media Tips 27 aprile 2018 12 Pinterest: Insights & Tools Fondazione Marzo 2010 Fatturato 367 Mln $ (2018) Fondata da •Paul Sciarra Dipendenti 500+ (2018) •Evan Sharpand •Ben Silbermann Prodotti •Pinterest •Marketing with Pinterest Sede principale San Francisco, California, USA Press e Info Web Resources 27 aprile Social Media Tips 13 2018 Pinterest: Boards & Social Commerce Social Media Tips 27 aprile 2018 14 YouTube: Insights & Tools Fondazione 14 febbraio 2005 Fatturato n.d Fondata da •Steve Chen Dipendenti 83 (2011) •Jawed Karim •Chad Hurley Prodotti •YouTube •YouTube Red Sede principale San Bruno, California, USA Press e Info Web Resources Social Media Tips 27 aprile 2018 15 YouTube: Stats & ROI +1 Billion 40min Users ave. view (mob) +100% 76 Languages Video view (YoY) 95% Web Users – (Mob) 88 Countries +50% view from versions mob +50% partner +40% Users (YoY) revenue (YoY) +50% View (YoY) Social Media Tips 27 aprile 2018 16 YouTube: Features & Copy Style Logo del profilo Playlist Deve richiamare il Brand in Raggruppati per tematica, ordinati per maniera chiara e diretta pubblicazione per incrementare la reputation Informazioni Canale Con tutti i dati e la mission del canale Titolo chiaro ed esaustivo Video in Primo Video Principale Piano Legato all’ultimo evento o Descrizione Permettono di contenuto promosso dal Call to Action ed Outbound link navigare i video brand presenti sul canale Categoria Licenza Social Media Tips 17 Instagram: Insights & Tools Fondazione 6 ottobre 2010 Fatturato n.d Fondata da •Kevin Systrom Dipendenti 10.000( 2018) •Mike Krieger Prodotti •Instagram •Instagram Stories Sede principale Menlo Park, California, USA Press e Info Web Resources Social Media Tips 27 aprile 2018 18 Instagram: Features & Post Style Logo Geo-Location Post #City Descrizione Social Media Tips 27 aprile 2018 19 Instagram: Most visited destinations Top 30 # cities 1. #NYC 2. #London 3. #Paris 4. … 23. #Rome (=) 24. … 27. #Milan (-2) 28. … Number of # posts in 2016 1. #NYC 68K 2. #London 64,5K 3. #Paris 55K Social Media Tips 20 Thanks for your time! Prof. Tommaso Lippiello Sito Web: SocialMediaLife.it e-Mail: [email protected] – [email protected] LinkedIn: linkedin.com/in/lippiellotommaso Twitter: @Tomassiuss .
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