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Linkedin Marketing: an Hour a Day Acknowledgments About the Author Table of Contents Cover Praise for LinkedIn Marketing: An Hour a Day Acknowledgments About the Author Foreword Introduction Chapter 1: Get LinkedIn Social Marketing Is Marketing Understanding LinkedIn Using LinkedIn The Future of LinkedIn Chapter 2: Weeks 1–2: Get Started on LinkedIn Week 1: Prepare Your LinkedIn Presence Week 2: Define Goals and Join LinkedIn Chapter 3: Weeks 3–6: Ready, Set, Profile Week 3: Nifty Tools and Ninja Tricks for Creating Your Keyword List Week 4: Optimize Your Profile and Be Findable Week 5: Customize Your Profile to Stand Out in the Crowd Week 6: Utilizing Extra Real Estate Chapter 4: Weeks 7–9: Use Your Company Profile for Branding and Positioning Week 7: Creating a Company Profile Week 8: Adding Products and Services Week 9: Company Updates, Analytics, and Job Postings—Yours and Others Chapter 5: Weeks 10–15: Creating and Managing a Network That Works Week 10: Using LinkedIn’s Add Connections Tool Week 11: Connecting to Strategic Contacts Week 12: Using LinkedIn’s People You May Know Feature Week 13: Managing Your Network Week 14: Monitoring Your Network Week 15: Giving and Getting Recommendations from Your Network Chapter 6: Weeks 16–18: Getting Strategic with Groups Week 16: Building Your Network with Strategic Groups Week 17: Creating Relationships with Groups Week 18: Creating Your Own Group Chapter 7: Weeks 19–22: Get Strategic with LinkedIn’s “Other” Options Week 19: Using LinkedIn Answers Week 20: Using LinkedIn Events Week 21: Sharing with Applications Week 22: Exploring Industry-Based and LinkedIn Apps Chapter 8: Week 23: Putting It All Together Monday: Use Updates for Inbound Marketing Tuesday: Use LinkedIn Signal Wednesday: Create a Powerful Inbound Marketing Connections Strategy Thursday: Showcase Your Skills in Answers Friday: Understand 3 and 3 Chapter 9: Optimizing Your Time Using LinkedIn Getting Started on Your Checklist Monthly, Daily, and Weekly Checklists Checklists for Each Day of the Week Chapter 10: LinkedIn Ads, Labs, Apps, and Tools LinkedIn Ads LinkedIn Labs LinkedIn Mobile LinkedIn Tools LinkedIn Third-Party Applications Chapter 11: LinkedIn and You: Getting Specific LinkedIn and Job Seekers LinkedIn for Entrepreneurs Recruiters, HR Personnel, and Hiring Managers Legal Professionals Women on LinkedIn Real Estate Professionals Nonprofits and LinkedIn Some Final Tips on LinkedIn for Marketing Index Praise for LinkedIn Marketing: An Hour a Day “Viveka is an exceptionally knowledgeable LinkedIn and social media trainer. I’ve had the great pleasure of featuring Viveka several times on my various classes and she always delivers. Not only does she have tremendous expertise on LinkedIn in particular, her teaching style is extremely effective. She has the ability to chunk down and sequence everything you need to know to really optimize and succeed using LinkedIn. In her new book, she is able to bring her skills and voice to the written page. Apply Viveka’s teachings in this book and you will get measurable results! Two thumbs way up.” —Mari Smith, Social Media Thought Leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day) “In her great new book, Viveka von Rosen, a very well-respected entrepreneur and LinkedIn authority, provides all the information needed to make LinkedIn a valued and highly-profitable part of one’s business. Really, this is a complete and thorough, ‘soup-to-nuts’ guide on how to effectively utilize what is perhaps the world’s most well-known online business medium; one with a huge potential that most people are still not tapping. Read this book, follow Ms. von Rosen's sage teachings and watch the quality of your connections, and your income take a sharp turn upwards.” —Bob Burg, coauthor of The Go-Giver and author of Endless Referrals “Viveka von Rosen is my absolute go-to person for LinkedIn knowledge. She knows it inside, out, backwards, and forwards and even better, she knows how to explain LinkedIn in simple, easy-to-follow language. Her book is an absolute must for marketers, business owners, consultants, sales professionals, and anyone looking to use LinkedIn to grow their business. I know I learn something amazing every single time I talk to her and now you can get it all in one handy book!” —Andrea Vahl, Social Media Consultant, Strategist and Speaker, Coauthor of Facebook Marketing All-in-One for Dummies “Studies show that more women than men use social media to do what they do best...connect, network and collaborate. If you're a woman with a message that you want to the world to hear, with a business you want to grow or a movement you want to launch, social media is THE ticket to getting you there. But ladies...Don't limit yourself to Facebook and Twitter. LinkedIn is just as important a platform to get your word out. In her book LinkedIn Marketing: An Hour A Day, Viveka von Rosen meets you wherever you are on your journey, bringing you an invaluable roadmap for learning and leveraging LinkedIn in just one hour a day, so you can do what you came her to do...deliver value, make a difference and make your passion profitable! Don't wait another minute...go get LinkedIn Marketing: An Hour A Day today!” —Liora Mendeloff, President & Founder, Women Speakers Association “Viveka rocks the world of LinkedIn. Period. It’s not only about her knowledge and expertise with LinkedIn—but it’s her friendly personality and authentic delivery of the content which will make you a fan of Viveka—and LinkedIn!—as you read her book! —Neal Schaffer, Author of Maximizing LinkedIn for Sales and Social Media Marketing “This book is very effectively written for a practical seeker of results using LinkedIn, especially for exposure and introductions that lead to revenue growth. Viveka’s natural enthusiasm and effervescence comes through while she guides us through a step-by-step method for maximizing the value we get from our LinkedIn profile.” —Joseph Olewitz, Author of www.IntentionalGrowthBlog.com and business development consultant “Viveka delivers her extensive knowledge of LinkedIn in a fresh voice, using real-world examples that we can all relate to. Her passion for this topic is evident in every chapter, sharing her personal experiences as well as those of her contacts and customers. You won’t find ‘Rock Star’ or ‘Guru’ advice within these pages, but rather practical, actionable tips and techniques that can be applied immediately to achieve measurable results. In the swirling sea of “experts” on this topic, Viveka is an island of verifiable expertise. She needs not call herself an expert on LinkedIn, you will bestow that title on her yourself after reading this book.” —Miles Austin, The Web Tools Guy at FilltheFunnel.com "I've had the pleasure of working with Viveka and sitting in on her classes, and I love the way she simplifies LinkedIn and makes it so accessible and practical. No one knows more about LinkedIn and how to make it really work for your business. Viveka takes all the mystery and overwhelm out of LinkedIn, so you can use it to generate more clients and more revenue!" —Lou Bortone, Video Marketing Specialist, http://www.loubortone.com “Viveka von Rosen has the unique ability to blend an abundance of knowledge, technical aptitude and practical experience with a witty always entertain brand of speaking. She teaches you how to better your expertise while not preaching a singular message. On a one to one basis you feel, after just a few minutes, that you have known her forever, Viveka will have you exceeding your expectations. I knew, as with all her publications, that LinkedIn Marketing: An Hour a Day would teach me some new tricks, however what it did do was help me through the myriad of errors that we all make when we follow the path by ourselves. If you are fortunate to have Viveka speak to your group, you will see that she will guide through the malaise of confusion that is Social Media and find out why she is recognized as one of the most influential people in the market place. However don’t take my word for it, get LinkedIn Marketing: An Hour a Day for yourselves.” —Dennis Pugh, President, International Technical Rental Association “You can spend an hour a day thinking about your next marketing move or you can spend an hour a day reading this book and make many more trips to the bank to make deposits! I’ve known Viveka for many years, and her LinkedIn advice never fails to be anything but relevant and practical. By employing even a few of the suggestions in her book you can have a big positive impact in the results you achieve from your social marketing.” —Al Lautenslager, Author, Guerrilla Marketing in 30 Days “LinkedIn is a phenomenal resource for business people to connect with each other. And Viveka von Rosen is a phenomenal guide to that central B2B hub. She knows LinkedIn through and through - and has kicked its tires more than a few times. If you have wanted to get up to speed quickly in the most 'connected' space for business people to gather, read this book!” —Laurie Macomber, CEO, Blue Skies Marketing Wow! I thought I was using LinkedIn effectively, but after reading Viveka von Rosen’s book, I’m really ready to rock it in a much bigger way! LinkedIn Marketing: An Hour A Day not only provides strategy, but it provides actionable tactics to get the most out of the time you invest in LinkedIn. Whether you’re new to LinkedIn, or have been using it for a long time, you’ll find ways to power up your results.
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