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Travelsofadam-Media2013.Pdf IT’S A BLOG ABOUT Travels of Adam is a top-rated travel website & blog of unique and interesting stories from around the world. The site receives over 50,000 page views per month from 100+ countries. Readers are modern, open-minded and socially responsible individuals with a very strong interest in travel and city destinations. Adam strives to find interesting and unique stories from around the world, whether political tours, art exhibits or destination guides. WHY BLOG? Travels of Adam is consistently ranked among the top 50 travel blogs by numerous online sources and is a featured source of information on the travel industry, specifically “hipster travel.” Advertising on travelsofadam.com, it’s possible to reach a highly commercial demographic. Readers consistently use the site as a source for useful & interesting travel information. Readers have been known to purchase tours, visit recommended travel websites & change travel itineraries based on recommendations published on this website. Travels of Adam.com March 2013 EDITORIAL ART, MUSIC, DESIGN & PHOTOGRAPHY With a background in graphic design, Adam writes about museums, art galleries, exhibits and unusual architecture. Read: David Guetta live in Berlin ALTERNATIVE THINGS TO DO Popular posts include alternative city guides with information on graffiti, interesting tours, local blogs and unique restaurants. Read: Alternative things to do in Tel Aviv HOTEL & ACCOMMODATION REVIEWS POLITICAL & SOCIAL ISSUES With a section devoted entirely to hotel and other accommodation reviews, Adam is able to provide honest feedback to readers on Travel isn’t just about visiting landscapes & famous tourist sites where to stay. Adam is also the curator and founder of a growing but also learning about the local political climate and culture. Tumblr blog, Hipster Hotels. Read: Embracing the work hard, Read: What is responsible tourism? play hard lifestyle at Melody Hotel GAY/LGBT TR AVEL HIPSTER CITY GUIDES As a gay backpacker, Adam provides a unique and highly From each city destination visited, Adam publishes a destination targeted perspective on LGBT issues in foreign countries and guide including personal recommendations for nightlife, cities. He’s also the creator and editor of one of the top-rated restaurants, cafes, tours and interesting things to do. Read: gay travel websites, My Gay Travel Guide. Ultimate Hipster Guide to Toronto Travels of Adam.com March 2013 All numbers for travelsofadam.com taken from the period January 1-31, 2013 * via Google Analytics WEBSITE & AUDIENCE ‡ via Facebook Insights ° via Alexa MONTHLY TRAFFIC* WEBSITE AUTHORITY SOCIAL MEDIA • Unique visitors: 28,504 • PageRank: 4 • Twitter: 7,700+ • Pageviews: 51,064 • Alexa score: 142,802 • Facebook: 3000+ • Avg. time on site: 1:30 (in • MozRank Page Authority: 59 • Foursquare: 900+ minutes) • MozRank Domain Authority: 51 • Google+: 1500+ • Klout score: 60 AUDIENCE PROFILE ADDITIONAL FACEBOOK STATS • Global traffic: USA (32%), UK (11.5%), Germany (10.2%), Canada, Australia & Israel * • Age & gender: 25-34 (24.2%), Female (56%) ‡ • Education: College and graduate- level degrees ° • Household & income – No kids, More affluent ° Travels of Adam.com March 2013 MARKETING ASK • Press trips commensurate with the themes of this website ASK! • Contests & giveaways for your product HOW TO • Featured articles & blog posts about your product or service GET YOUR • Online advertising or creative marketing solutions • Sponsorships targeted for specific events or travel purposes CITY FEATURED AS A DESTINATION WITHhipster AN EXCLUSIVE CONTACT CITY GUIDE! Adam Groffman [email protected] +49 (0) 152 2750 9755 Skype: travelsofadam Berlin, Germany Travels of Adam.com March 2013 I am seriously considering having Berlin be my second stop [on a 3-month trip through Europe]. If Berlin does end up being my second stop, I would CASE STUDY “ certainly enroll in a month-long German course at the DID over there. I would therefore appreciate any feedback you could give me at this point regarding the DID. They seem to have a pretty robust accommodation service compared the Goethe Institute. — B.D. View more testimonials in the digital media kit MY BERLIN STORY ABOUT Partners for this project included Travels of Adam, the did deutsch- institut, Latitude International Education Consulting & Hostelbookers. MEDIA COVERAGE & REACH The partnership included a 4-week course during which Adam posted a • Featured in Latitude Travel blog entry every day on a new website set up specifically for the project: and did deutsch-institut MyBerlinStory.com. Daily posts featured content from the German language newsletters, January 2013 course as well as stories about Berlin—relevant for tourists. • Featured in a My On MyBerlinStory.com, 38 blog posts were published before, during and Destination interview, after the language course. In the first 2.5 months of the blog’s existence, the January 2013 site received over 4,500 views. During the promotion, the site saw 23 new Get subscribers to the language blog. A sidebar advertisement on travelsofadam.com • Featured on the Amen was significant in driving targeted traffic to the project. social media blog, November 2013 In addition to the daily coverage on social media and the MyBerlinStory.com blog, AFAR Magazine four posts were also published on travelsofadam.com to reach over 800 RSS & • Featured on the website, e-mail subscribers. February 2013 SOCIAL MEDIA All posts were shared across @travelsofadam social media • Numerous e-mails and feedback from the project, with select pieces shared by Latitude Travel and HostelBookers. Additionally, the including direct questions about the language project was promoted through the @I_amGermany rotation curation account. school and living in Berlin, in addition to regular queries about travel & tourism in Berlin. Travels of Adam.com March 2013.
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