Tips, Dones and ToDos: Uncovering User Profiles in FourSquare Marisa Vasconcelos Saulo Ricci Jussara Almeida Universidade Federal de Universidade Federal de Universidade Federal de Minas Gerais Minas Gerais Minas Gerais Belo Horizonte, Brazil Belo Horizonte, Brazil Belo Horizonte, Brazil
[email protected] [email protected] [email protected] Fabrício Benevenuto Virgílio Almeida Universidade Federal de Universidade Federal de Ouro Preto Minas Gerais Ouro Preto, Brazil Belo Horizonte, Brazil
[email protected] [email protected] ABSTRACT 1. INTRODUCTION Online Location Based Social Networks (LBSNs), which com- Online Location-Based Social Networks (LBSNs) is a new bine social network features with geographic information paradigm of online social networks that has been experienc- sharing, are becoming increasingly popular. One such ap- ing increasing popularity, attracting millions of users. In plication is Foursquare, which doubled its user population LBSNs, users can check in, broadcasting their location to in less than six months. Among other features, Foursquare their friends, through the social graph. Check ins are per- allows users to leave tips (i.e., reviews or recommendations) formed in special locations, named venues, which represent at specific venues as well as to give feedback on previously physical places, such as universities, monuments, or even posted tips by adding them to their to-do lists or marking business enterprises and commercial brands. Check ins may them as done. In this paper, we analyze how Foursquare be converted into points that allow users to earn badges, users exploit these three features – tips, dones and to-dos venue mayorships as well as receive special offers.