Telecommunications Equipment
USITC Publication 2820 October 1994
OFFICE OF INDUSTRIES U.S. International Trade Commission Washington, DC 20436 UNITED STATES INTERNATIONAL TRADE COMMISSION
COMMISSIONERS
Peter S. Watson, Chairman Janet A. Nuzum, Vice Chairman David B. Rohr Don E. Newquist Carol T. Crawford Lynn M. Bragg
Robert A. Rogowsky Director of Operations
Vern Simpson Director of Industries
This report was prepared principally by
Lori Hylton Brown
Electronic Technology and Equipment Branch Services and Electronics Division
Address all communications to Secretary to the Commission United States International Trade Commission Washington, DC 20436 PREFACE
In 1991 the United States International Trade Commission initiated its current Industry and Trade Summary series of informational reports on the thousands of products imported into and exported from the United States. Each summary addresses a different commodity/industry area and contains information on product uses, U.S. and foreign producers, and customs treatment. Also included is an analysis of the basic factors affecting trends in consumption, production, and trade of the commodity, as well as those bearing on the competitiveness of U.S. industries in domestic and foreign markets. 1 This report on telecommunications equipment covers the period 1989 through 1993 and represents one of approximately 250 to 300 individual reports to be produced in this series during the first half of the 1990s. Listed below are the individual summary reports published to date on the electronic equipment and technology sector.
USITC publication Publication number date Title 2445 January 1992 ...... Television receivers and video monitors 2648 July 1993 ...... Measuring, testing, controlling, and analyzing instruments 2674 September 1993 ...... Medical goods 2708 December 1993 ...... Semiconductors 2728 February 1994 ...... Capacitors 2730 February 1994 ...... Navigational and surveying instruments 2820 October 1994 ...... Telecommunications equipment 2821 October 1994 ...... Computers, components, and peripherals 2822 Ocotber 1994 ...... Audio and video recording and reproducing equipment
1 The information and analysis provided in this report are for the purpose of this report only. Nothing in this report should be construed to indicate how the Commission would find in an investiga tion conducted under statutory authority covering the same or similar subject matter.
CONTENTS
Page Preface ...... Introduction ...... 1 U.S. industry profile ...... 3 Industry structure ...... 3 Types of companies...... 5 Research and development expenditures ...... 6 Distribution ...... 6 Employment, industry automation, and manufacturing locations ...... 7 Globalization ...... 8 Regulations and standards affecting the industry ...... 8 Consumer characteristics and factors affecting demand ...... 10 Foreign industry profile ...... 11 Canada...... 11 Western Europe...... 12 Japan ...... 14 Other Asian countries ...... 14 U.S. trade measures ...... 15 Tariff measures ...... 15 Nontariff measures ...... 15 U.S. government trade-related investigations ...... 19 Foreign trade measures ...... 19 Tariff measures ...... 19 Nontariff measures ...... 21 European Union ...... 21 Korea ...... 22 Japan...... 22 U.S. market ...... 23 Consumption ...... 23 Production ...... , ...... 23 Imports ...... 25 Foreign markets ...... 26 Foreign market profile ...... 26 Western Europe ...... 26 Canada ...... 28 Japan...... 28 Central Europe and the Former Soviet Union ...... 29 China and East Asia ...... 30 Mexico and other Latin American Countries ...... 30 U.S. exports ...... 31 U.S. trade balance 31 Appendixes A. Tariff and trade agreement terms ...... A-1 B. United States International Trade Commission Title VII investigations related to telecommunications equipment ...... B-1 C. Glossary of terms ...... C-1
iii CONTENTS-Continued
Page Figures I. Telecommunications equipment industry ...... 2 2. Selected U.S. frrms in the telecommunications equipment industry ...... 5 3. Selected information technology industries: R&D spending as a percent of sales, 1989-92 . . . . 6 4. Telecommunications equipment: Trends in employment and productivity, 1987-94 ...... 7 5. Telecommunications equipment: Top 15 major producers and global communications revenues, 1992 ...... 12 6. Telecommunications equipment: U.S. shipments by product type, 1992 ...... 25 7. Telecommunications equipment: Top 10 U.S. export markets, 1993 ...... 32 8. Telecommunications equipment: U.S. exports and imports, 1989-93 ...... 32 9. Telecommunications network equipment: Selected U.S. exports and imports, 1993 ...... 34 10. Telecommunications customer premises equipment: Selected U.S. exports and imports, 1993 ...... 34 Tables I. Examples of emerging technologies, services, and equipment ...... 4 2. Telecommunications equipment: International production trends, 1990-93 ...... 11 3. Telecommunications equipment: Harmonized tariff schedule subheading; description; U.S. col. 1 rate of duty as of Jan. 1, 1994; U.S. exports, 1993; and U.S. imports, 1993 ...... 16 4. U.S. International Trade Commission investigations related to the telecommunications industry ...... 20 5. Telecommunications equipment: U.S. producers' shipments, exports of domestic merchandise, imports for consumption, and apparent consumption, 1989-93 ...... • . 23 6. Telecommunications equipment: Selected U.S. product markets, 1989-97 ...... 24 7. Telecommunications equipment: U.S. imports for consumption, by principal sources, 1989-93 ...... 26 8. Telecommunications equipment: International markets for selected products, 1990-96 ...... 27 9. Asia: Main line penetration per 100 inhabitants, 1992 ...... 30 10. Telecommunications equipment: U.S. exports of domestic merchandise, for consumption, and merchandise trade balance, by selected countries and country groups, 1989-93 ...... 33
IV INTRODUCTION switches with digital switches in anticipation of new technologies and services. Cellular switches are similar The global telecommunications equipment industry in construction to CO switches, but rely on more is undergoing significant transformation as regulatory advanced software to perform additional functions, authorities liberalize restrictions, governments such as locating mobile phone units and determining privatize domestic service providers, equipment whether they are operable. manufacturers introduce new technologies, and carriers offer new services. This report examines developments The United States is a net exporter of network in the $127 billion 1 worldwide telecommunications equipment, maintaining large trade surpluses in equipment industry during the 1990s, with reference to switches, satellites, and fiber optics.3 Primary developments in the telecommunications service purchasers of network equipment are common carriers, industry as appropriate. The report covers independent service providers, and companies with developments in both the U.S. and foreign private communications networks. telecommunications equipment industries and major telecommunications equipment markets. The foreign Customer premises equipment encompasses a industries covered include those in Japan, Canada, and variety of products that are connected to the Western Europe. The report also addresses tariff and communications network. CPE includes terminal nontariff issues affecting trade in these products. equipment, which initiates and receives signals transported over the network, as well as some The telecommunications equipment industry can switching apparatus. Products included in this category be divided into two functional sectors: (1) network or are telephone sets (both wireline and wireless), key carrier equipment, and (2) customer premises systems, private branch exchanges (PBXs), and equipment (CPE), as shown in figure 1. Network modems. More recently, products such as facsimile equipment can be subdivided into transmission (fax) machines, answering machines, and voice equipment and switching equipment. Figure 1 also response and voice messaging systems have been distinguishes between equipment that is joined to the included in this category. The United States imports the traditional wireline networks, and that which is joined majority of its customer premises equipment, to the newer wireless (or mobile) networks. For the maintaining a trade deficit in PBXS', answering purposes of this report, transmission equipment is machines, fax machines, and cellular and cordless defined as any product used to transport a signal. For handsets.4 While businesses are the primary wireline networks, transmission equipment includes purchasers of CPE, individual consumers are copper wire, coaxial cables, fiber optic cables, increasingly buying modems, answering machines, and repeaters, and multiplexers.2 The wireline cellular phones to increase their personal and telecommunications industry has been upgrading its professional accessibility. This trend is growing as transmission equipment from copper wire to fiber optic telecommuting from remote offices becomes more cable over recent years, thus making fiber optics the popular. fastest growing segment of the network equipment market. For wireless networks, transmission equipment U.S. manufacturers are particularly competitive in includes microwave radio equipment, radio base the high-end segments of the industry, such as station equipment, and satellites. transmission· and switching equipment. They are also competitive in high-end CPE products, such as voice Switching equipment completes connections processing systems. The manufacturing process for between callers by routing signals, such as a telephone these types of products is capital-intensive, demanding number, through the network transmission system to high levels of skill and sophisticated software input. the receiver. This segment of the equipment market has On the other hand, the manufacture of most low-end undergone rapid change in recent years. Central office customer premises equipment (e.g., telephone handsets (CO) switches, the largest segment of the network and answering machines) has moved overseas. equipment market, have evolved from Following the route of consumer electronics products, electromechanical switches to primarily electronic the manufacture of low-end CPE has shifted primarily switches. Many carriers currently are replacing analog to countries with lower production costs. These products are more labor intensive and are assembled 1 Based on revenues of the top 50 global communications equipment suppliers. Robert Preston, using commodity electronic components. "Product, Geographic Diversity Evident in Manufacturer Ranking," Communications Week International, Sept. 20, 3 Data compiled from official statistics of the U.S'. 1993, p. 23. Department of Commerce. 2 See Appendix C for a glossary of selected technical 4 Data compiled from official statistics of the U.S. terms used in this report. Department of Commerce. N Figure 1 TELECOMMUNICATIONS EQUIPMENT INDUSTRY
Wlrellne and Mobile Equipment I
Network/Carrier Equipment Customer Premises Equipment (CPE)
ii Transmission Equipment I rl Switching Equipment I Wlrellne Equipment Handsets Telephone sets Wlrellne Equipment Wlrellne Equipment '-- Key systems Coaxial cable Central office switches Private Branch Exchanges (PBX) >-- >--- Copper cable Packet switches Modems Fiber optic cable Data communication switches Cordless phones Repeaters Fax machines Multiplexers Answering machines Voice response machines
Mobile Equipment Mobile Equipment Mobile Equipment Mobile telephone switches Base station equipment ·- Cellular phones Microwave switches ,__ Satellites - Pagers Microwave radio equipment Personal communication phones
Source: USITC staff. Two significant trends are influencing the 1984, AT&T was the principal supplier of U.S. local evolution of the telecommunications equipment and long distance telephone services. Early regulation industry. First, demand for new and better services is of the telecommunications industry protected the fueling purchases of advanced telecommunications vertically integrated Bell System from competition. hardware and equipment. The private and public AT&T and the local Bell telephone companies, the sectors are becoming increasingly aware of the largest purchasers of network equipment, bought most competitive advantage imparted by efficient of their equipment from Western Electric, an AT&T communications infrastructure. Businesses, in an effort subsidiary. Likewise, independent phone company to increase productivity through technology, are GTE also had a captive manufacturing unit Some turning to videoconferencing, on-line information industry experts have asserted that this system services, and enhanced mobile communications. Table prevented competition, slowed innovation, and inflated 1 lists a few of the many technologies and products equipment prices.6 emerging in response to more demanding consumers. Some products improve the speed and quality of The Carterfone decision by the Federal transmission. For example, fiber optic cable and Communications Commission (FCC) in 1968 is asynchronous transfer mode (ATM) switching will generally regarded as the first step toward opening the move data and voice signals rapidly and equipment industry to competition.7 This decision simultaneously across the network. Other products are allowed customers to connect non-telephone company designed with new services in mind. For example, equipment to the network, thus opening the customer personal communications services (PCS) will require premises equipment market to competition from light-weight portable handsets. These new services are non-AT&T manufacturers. 8 The most significant in various stages of deployment, with equipment action opening the industry was the Modified Final Judgment (MFJ) in 1984, which called for the manufacturers carefully gauging commercial viability. divestiture of AT&T's local operating companies.9 The second major trend affecting the This engendered a new wave of competition in the telecommunications equipment industry is the long-distance market. Five new nation-wide changing regulatory environment. In more open companies, including MCI and Sprint, initiated or markets, such as the United States, competitive access expanded their long-distance infrastructures; this, in providers (CAPs) and cable companies are being tum, increased the market for network equipment allowed to move into sectors once reserved for a single suppliers. Similarly, the seven newly-created Regional carrier; this phenomenon creates new sales Bell holding companies (RHCs) that emerged from opportunities for equipment manufacturers. Globally, divestiture also expanded networks. Because the RHCs countries are privatizing domestic wireline carriers and were no longer obligated to purchase equipment from licensing new cellular carriers, thus allowing foreign AT&T, the opportunities for new suppliers of equipment manufacturers to challenge traditional telecommunications equipment increased significantly. domestic supplier relationships. This trend is likely to Today, the RHCs purchase approximately half their continue as governments see competition and network equipment from companies other than privatization as means to upgrade national AT&T.IO In 1993, U.S. manufacturers' shipments of infrastructures and stimulate investment.5 telecommunications equipment reached $35 billion.11
6 Gerald R. Faulhaber, Telecommunications in Turmoil: Technology and Public Policy, (Cambridge: Ballinger U.S. INDUSTRY PROFILE Publishing Co., 1987), pp. 9-11; and Statement of Robert E. Allen, Chairman of AT&T, before the Subcommittee on Industry Structure Telecommunications and Finance, House Committee on Ener.py and Commerce, Mar. 24, 1993. The structure of the U.S. telecommunications Datapro Information Services Group, "A History of equipment industry has changed dramatically over Telecommunications Regulations," (Delran, NJ: McGraw Hill, Inc., 1992), pp. 5-6. time, particularly since the break up of American 8 Under the Carterfone decision, AT&T had the right Telephone and Telegraph (AT&1) in 1984. Prior to to require a protective connecting device between the network and the non-AT&T product. 5 Approximately 27 cmmtries around the world have 9 See section on "Regulations" for further discussion announced plans to privatize their telecommunications of the MFJ. See also Appendix C, "Glossary of Terms." networks within the next several years. Included in this 10 Faulhaber, pp. 9-11. list are Portugal, Sweden, Ireland, the Netherlands, 11 U.S. Department of Commerce data. This figure Denmark, Belgium, Germany, Hungary, the Czech encompasses SIC product codes 36611 (switching and Republic, Slovakia, Poland, Israel, Saudi Arabia, Turkey, switchboard equipment), 36613 (carrier line equipment South Africa, Kenya, Nigeria, Malaysia, Mongolia, and modems), 36614 (other telephone equipment and Singapore, and South Korea. North American components), 36631 (mobile/cellular systems equipment) Telecommunications Association (NATA), and 36693 (intercommunications systems). Some studies Telecommunications Market Review and Forecast 1994, define telecommunications as all trade in SIC 3661 and p. 254. 3663, which includes some radio products not used in
3 ~ Table 1 Examples of emerging technologles, services, and equipment In the telecommunlcatlons Industry
Selected new services & technologies Description Selected products related to new technologies Digital Services Networks are converting from analog to digital Digital switches transmission. Digital systems offer better Digital cellular phones sound quality and can accommodate more applications and services. Integrated Services Digital Network (ISDN) Technology that supports voice, data, and ISDN terminal equipment image transmission. Important for multimedia and high levels of data transmission. Asynchronous Transfer Mode (ATM) A switching and transmission protocol based Intelligent hubs on fast-packet switching technology. For data ATM switches transmission, ATM switchin9, is more efficient Adapter cards than circuit switching and will therefore serve as the basis for ISDN services. Advanced Intelligent Network (AIN) An "intelligent network• has computers and Sophisticated software sophisticated software attached to the network Computers and databases to handle calls in special ways, e.g., re-routing. Computer-Telephone Integration (CTI) Integration of telephones with computer terminals PBXs to allow services such as number identification, Automatic Call Distributors (ACD) customer record display, and sales processing. Predictive dialers Key systems Packaged telephony software systems Personal Communication Services (PCS) Ubiquitous wireless communication through PCS handsets micro-cellular technology. Requires less PCS subscriber equipment power than cellular transmission. Wireless Services The extension of mobile communication to all Wireless key systems facets of the business office, from LANs to PBXs. Wireless PBXs Designed to increase flexibility and accessibility. Wireless LANs Multimedia Services Services associated with the transmission of data, Fiber optics voice, and image over the same lines. This could Video conferencing equipment include video on demand, interactive shopping, etc. T1 and T3 multiplexers Enhanced Paging Services Paging services that offer more than the standard Tone & voice pagers tone alert. These services include digital displays, Alphanumeric pagers voice mail, and response options. Global Mobile Communications Services Satellite transmission systems offering global Low Earth Orbit (LEO) satellites communications via low-powered handsets. Mobile handsets
Source: USITC staff. Types of Companies producers are multinational and multi-product corporations.13 AT&T, for example, is a strong The types of domestic companies involved in the producer in all three equipment categories- production of telecommunications equipment today transmission, switching, and CPE-although the range from small niche players to global corporations. majority of its revenues stems from network Although the total number of firms reaches into the equipment.14 Motorola also offers products in all thousands, there is a high level of concentration among segments, from high-end customer premises equipment several large U.S. firms, including AT&T, Motorola, (e.g., digital cellular phones and paging devices) to and GM Hughes (see figure 2).12 Most of these large 13 In addition to manufacturing different types of communications equipment, many of these companies also 11-Continued manufacture non-telecommunications products. For telecommunications. This figure was $35.5 billion in example, both AT&T and Motorola produce other types of 1993. electtonics products, such as computers and 12 Northern Telecom (Canadian) holds a substantial semiconductors. In some cases, communications share of the U.S. telecomm\D'lications market and is often equipment accounts for only half of the revenues covered in discussions of the U.S. industry. However, for generated. by these firms. the purposes of this summary, it will be discussed in the 14 American Telephone and Telegraph (AT&T), section on Canada. Annual Report, 1992, p. 22.
Figure 2 Selected U.S. firms In the telecommunlcatlons equipment Industry
Company name Selected products ADC Telecommunications Inc. Network equipment Allen Group Inc. Antennae for mobile communications American Telephone and Telegraph (AT&T) Network and CPE Equipment Aydin Corp. Microwave transmission equipment Broadcast International, Inc. Satellite communication systems California Microwave Inc. Satellite communication products Cisco Systems Data networking systems Datron Satellite communication terminals Digital Microwave Corp. Fiber optic communication systems DSC Communications Corp. Network and CPE equipment Executone Information Systems Inc. Voice processing systems General Datacomm Industries, Inc. Data communication systems General Electric Satellites and mobile products GM Hughes Satellites and mobile systems GTE Markets cellular products ' Harris Corp. Digital switches Motorola Mobile communication products Network Equipment Technologies, Inc. ATM products Octel Communications Corp. Voice and image processing systems Pl Holdings Inc. Voice/data communication products Pitney Bowes Voice processing systems Protean Inc. Intelligent hubs Qualcomm Inc. Mobile communication systems Rockwell International Commercial telecommunication systems Scientific Atlanta Inc. Earth station antennae Spectrum Information Technologies, Inc. Data transmission products Superior Teletec, Inc. Fiber optic telephone cable Telco Systems, Inc. Fiber optic transmission equipment Tellabs Inc. Data multiplexers, teleconferencing equipment Tie Communications, Inc. Multifeature telephone systems Titan Corp. Advanced satellite terminals U.S. Robotics Inc. Data communications, e.g., modems
Source: SEC Disclosure Information Service and USITC staff.
5 transmission products, such as radio base stations. In quality and performance, companies are constantly addition to these multi-product vendors, many striving to improve underlying technology. For companies specialize in just one or two segments of the example, U.S. manufacturers carry out intensive communications industry. For example, GM Hughes research on software development, semiconductor focuses on satellites and mobile systems, and Coming technology, and lightwave transmission. Most research concentrates on optical fibers. All of these companies takes place in the United States, although Motorola are active in international markets. reportedly has plans to open a research facility in France to develop technology specific to the needs of Research and Development Expenditures the European market. Spending on research and development (R&D) as a Telecommunications manufacturers are expected to percent of sales for the telecommunications equipment maintain or increase R&D expenditures as competition industry as a whole rose slightly between 1989 and in the industry intensifies. Manufacturers are expected 1992, reflecting an effort to keep pace with the latest to focus scarce R&D dollars on current technological technologies entering the market (see figure 3).15 issues, such as advanced switching, wireless Compared to R&D expenditures by other information communications, and multimedia transmission. technology industries, telecommunications equipment manufacturers traditionally have dedicated a slightly lower percentage of overall sales to research (figure 3). Distribution By 1992, however, spending levels among these industries were converging. Because many Telecommunications equipment is distributed telecommunications products compete on the basis of through a number of different channels. Vendors include equipment manufacturers, independent 15 Infonnation Technology Association of America distributors, Bell Operating Companies (BOCs), and (ITAA), U.S. Information Technology Industry Profile 1992, p. 11-28. This figure includes SIC 3661 and 3662, value-added resellers. Equipment manufacturers are Telephone and Telegraph Apparatus and Radio and the predominant distributors, accounting for the Television Broadcasting Equipment Among major majority of the network equipment market and 45 producers, both Motorola and DSC increased expenditures as a percent of sales between 1990 and 1992. DSC percent of the CPE market in 1993.16 reportedly spent nearly 13 percent of sales on R&D in 1992. DSC Communications Corp., Annual Report, 1992. 16 NATA, Market Review 1994, pp. 220-22.
Figure 3 Selected Information technology Industries: R & D spending as a percent of sales, 1989·92
R & D as a percent of sales 10
I . -..!.. -!. 8 - - ~- " '
.. ~ 6
4
I I Computer hardware 2 Computer software )(• )(• Telecommunications equipment
·.·. .. · ... .".'1: .. ·.:·: ...... -: ...... · . .. ..· .
0 1989 1990 1991 1992
Source: ITAA, U.S. Information Technology Industry Profile.
6 Distribution patterns in customer premises everything from a PBX to a voice mail system from equipment are changing. In the market for PBXs and one vendor. Resellers are expected to increase their key systems, independent distributors have lost market share of the distribution chain as demand for integrated share discernibly in recent years.17 This is largely due voice, data, and video communications systems to increasing competition in the market from BOCs expands.19 and manufacturers, and resulting lower prices.18 As declining prices lowered returns for independent Employment, Industry Automation, and distributors, many had to diversify their businesses or Manufacturing Locations exit the market. Equipment manufacturers have facilitated market exit by acquiring independent Reflecting efforts by U.S. manufacturers to keep suppliers. production costs low, total employment in the telecommunications equipment industry decreased by In the market for voice, data, and video CPE, approximately 2.4 percent per year on average over the value-added resellers have been increasing market last five years, falling to an estimated 44,500 in 1993 share at the expense of both independent distributors (see figure 4).20 Meanwhile, wages for and equipment manufacturers. Traditionally, telecommunications equipment workers increased at a independent distributors have been significant nominal rate of 3.7 percent between 1985 and 1990. suppliers of voice CPE, while value-added resellers The decrease in employment, combined with relatively have distributed data communications equipment. As stable shipments, is the result of higher productivity the markets for voice, data, and video equipment levels during this period. merge, however, customers are demanding one-stop-shopping. Many businesses prefer to purchase 19 Equipment manufacturers were responsible for 45 percent of distribution in 1993, value-added resellers 31 17 In 1986, approximately 34 percent of PBXs and percent, independent distributors 16 percent, and retailers 6 key systems were supplied by independent distributors, percent. NATA. Market Review 1994, p. 222. while 41 percent were supplied by manufacturers. In 20 This figure reflects trends among production 1993, manufacturers were supplying 48 percent of the employees in SIC 3661 (telephone and telegraph market, while the share of independent distributors apparatus) only. Employment of all telecommunications dropped to just 25 percent. NATA, Market Review 1994, workers declined at an average annual rate of 2.8 percent p. 220. over the same period, reaching 86,000 in 1993. U.S. 18 Price pressure on PBX equipment is due, in large Department of Commerce, U.S. Industrial Outlook 1994, part, to increasing competition from Centrex services. p. 30-3. Figure 4 Telecommunications equipment: Trends in employment and productivity, 1957.941 Thousands of employees Constant dollars (thousands) I 70 >E )CTotal employment 500 I • •outout oer emolovee 60 ~I ------·~- - - -~- . - ~ 400 ~ '"' 50 ...... ~I ~ --- "' .. .. - " - ____!. 40 ~------300
30 f------200 20
f------100 10
0 0 1987 1988 1989 1990 1991 1992 1993 1994
1 Includes production employees in SIC 3661, Telephone and Telegraph Apparatus. Source: U.S. Department of Commerce, Industrial Outlook 1994.
7 Overall, U.S. companies have not emphasized Liberalization of service markets has provided new automated manufacturing as much as their Japanese opportunities for equipment suppliers. For instance, the and European counterparts.21 U.S. plants do not 1992 decision by the Canadian Radio-Television and employ robotics to the same degree as Japanese Telecommunication Commission (CRTC) to license a companies because industry officials do not see new long-distance provider, Unitel, ended the virtual substantial savings in time or productivity levels. service monopoly enjoyed by Bell Canada Moreover, U.S. manufacturers note that much of the Consequently, Northern Telecom, Bell Canada's network equipment produced domestically relies on preferred equipment supplier, lost market share when sophisticated software and customized production Unitel turned to U.S. manufacturers as suppliers.23 methods that are not easily automated Strength in U.S. manufacturers are now significant suppliers for software development helps U.S. manufacturers remain the newly licensed carrier in that country.24 globally competitive providers of advanced Globalization also has occurred as U.S. suppliers telecommunications equipment. establish operations in developing economies to meet The location of manufacturing facilities of U.S. growing local demand for updated telecommunications firms, currently distributed across the country and equipment. Foreign governments, recognizing that advanced communications networks attract business overseas, is reportedly determined by the degree of and investment, are increasing efforts to establish or labor intensity, skill requirements, and component upgrade telecommunications infrastructure. U.S. inputs required by individual products. companies have located production facilities in many Capital-intensive products requiring high-skilled labor of these new markets to better serve them. For and high-technology components (e.g., digital example, AT&T has undertaken a joint venture in switches) generally are manufactured domestically. Beijing to produce fiber optic cable that will be used to Products incorporating commodity electronic modernize and expand China's infrastructure.25 In components and labor-intensive manufacturing addition, AT&T has purchased an 80 percent stake in processes often are produced by overseas subsidiaries the Polish telecommunications equipment located in low-wage regions. For example, both AT&T manufacturer, Telfa, which will serve as a primary and Motorola have manufacturing facilities for supplier to Poland's telecommunications service communications products in Korea, Taiwan, and other providers.26 The availability of relatively low-cost countries with lower production costs. labor in these markets provides additional incentive to invest in overseas facilities.
Globalization Regulations and Standards Affecting the Industry The globalization of telecommunications equipment suppliers has been a fairly recent While the U.S. telecommunications service phenomenon; traditional supplier relationships in this industry continues to be highly regulated at the Federal industry remained stable for decades. Today, however, and State level, only a few regulations directly affect many of the top 50 communications equipment the telecommunications equipment industry.27 The manufacturers are global, with most deriving more 23 Telecommunications Industry Association (TIA), than 30 percent of their overall revenues from foreign "Market Access for Telecommunications Equipment in markets.22 Three basic trends are driving globalization Canada," Dec. 1992, p. 4. in the U.S. telecommunications equipment industry. 24 AT&T acquired a 20 percent equity stake in Unitel and provides the company with intelligent network First, overseas demand for equipment is increasing in equipmenL Telecommunications Reports, Jan. 11, 1993; response to the liberalization of telecommunications and AT&T, Form 10-K, Annual Report to the Securities service markets and privatization of service providers. and Exchange Commission, 1993, p. 8. 25 While companies may locate manufacturing Second, as many countries work to establish or update facilities in new markets to improve market access, some telephone infrastructures, U.S. equipment countries-such as China-require that manufacturing take manufacturers are establishing joint ventures and place in-country so that the host country benefits in terms of jobs, skills, and technology transfer. subsidiaries overseas. Finally, leading equipment 26 AT&T, Annual Report, 1992, p. 17. producers continue to shift production, usually that of Z1 FCC regulations may also affect the equipment low-end customer premises equipment, to low-wage industry indirectly. Such regulations include depreciation schedules mandated for the local telephone service overseas locations. companies. Depreciation schedules, which are regarded by the industry as long, reportedly slow service providers' 21 Industry officials, interviews with USITC staff, capital investments in new products. On the other hand, March 1991. the FCC's 1990 decision requiring the BOCs to eventually 22 Robert Preston, "Product, Geographic Diversity upgrade networks for ISDN capabilities likely will prove Evident in Manufacturer Ranking," Communications Week beneficial for manufacturers of ISON-compatible International, Sept. 20, 1993, p. 23. equipment.
8 primary regulation affecting both wireline and wireless manufacturers directly. Following the development of telecommunications equipment stems from the analog cellular communications in the early 1980s, a Modified Final Judgment (MFJ).28 Implemented in number of transmission standards emerged 1984, the MFJ prohibits the Regional Bell holding worldwide.33 In the United States, the FCC mandated companies from manufacturing telecommunications adherence to the "Advanced Mobile Phone Service" equipment The manufacturing ban was designed to (AMPS) transmission standard. The existence of one encourage competition and innovation in the standard, based on technology developed by U.S. equipment sector by preventing the captive supplier manufacturers and service providers, reportedly arrangement that allegedly had existed under AT&T. conferred benefits on the domestic cellular equipment The ban continues today, though many of the RHCs industry. Large economies of scale enabled have requested that this portion of the MFJ be manufacturers to offer products at relatively low overturned. Two telecommunications regulatory reform prices, thereby encouraging several other countries to bills addressing the elimination of the manufacturing adopt the AMPS standard as well. As digital cellular ban were reviewed in Congress during 1994.29 technology has developed, however, several Although Congressional action on this issue was halted transmission standards have emerged in the United in September 1994 with the withdrawal of the Senate States. In this instance, the FCC has chosen to remain bill, similar legislation likely will be reintroduced next neutral, leaving the market to determine the year. 30 In addition to Congressional action, four RHCs predominant digital cellular standard.34 filed a motion with the U.S. District Court in Washington in July 1994 requesting that the There are currently two competing digital cellular standards in the U.S. market, Time Division Multiple "counterproductive" MFJ be overtumed.31 Some Access (fDMA) and Code Division Multiple Access industry officials believe that, given recent trends (CDMA).35 Although telecommunications toward deregulation of the industry overall, it is likely manufacturers are developing "dual-mode" equipment that the manufacturing ban will be removed eventually. 32 able to service both AMPS and one of the two digital standards, the continued use of two competing digital In recent years, government regulations have been standards may prevent firms from achieving the particularly important in the development of wireless economies of scale necessary to produce low-cost equipment Transmission standards and FCC licensing equipment. Some analysts speculate that the U.S. of cellular operators are two areas that have affected industry may experience a slower transition to digital technology than other countries because of its failure to 28 United Stales v. Am£rican Telephone and Telegraph select one standard. Other analysts maintain that Co., 552 F. Supp. 131 (D.D.C. 1982), ajf'd sub norn., permitting the market to set the prevailing standard Maryland v. United States, 460 U.S. 1001, 103 S. Ct. will prevent companies from adopting a technology 1240, 75 L. Ed. 2d 472 (1983). This decree was technically a modification of the final judgment (MFJ) that could be rendered obsolete or inefficient in a few that settled an earlier antitrust case in 1956. years. 29 In the House, Representatives Jack Brooks (D-TX) and John Dingell (D-MI) introduced a bill addressing the Other regulations that indirectly affect the MFJ ban in 1993 (H.R. 3626). Among other things, the bill would allow the RHCs to petition the Attorney equipment industry include FCC rulings on cellular General for permission to enter the manufacturing licenses and spectrum allocations.36 When the FCC business. The RHCs would face a 1- to 2-year waiting period after enactment of the legislation. In the Senate, 33 For more information on the different analog and Chairman of the Commerce Committee Ernest Hollings digital standards, see U.S. International Trade Commission (D-SC) introduced a bill (S. 1822) that would allow the (USITC), Global Competitiveness of U.S. Advanced RHCs to manufacture equipment. The House passed H.R. Technology industries: Cellular Communications (inv. No. 3626 in June 1994. Charles Mason, "House Passes 332-329), USITC publication 2646, June 1993; and Telecom Bills as Senate Girds for Showdown," Telephony, USITC, ..I'echnical Standards and International July 4, 1994, p. 6. Senator Hollings withdrew his bill (S. Competition: The Case of Cellular Communications," 1822) in September 1994 in response to increasing Industry, Trade, and Technology Review, Oct. 1993, p. 11. opposition on certain issues. Dan O'Shea, "Wait 'til Next 34 Digital transmission offers a much higher call Year," Telephony, Oct. 3, 1994, p. 6. capacity than analog transmission. Thus, as cellular 30 Dan O'Shea, "Wait 'til Next Year," Telephony, Oct subscribership grows and pushes service areas towards full 3, 1994, p. 6. capacity, carriers generally are switching to digital 31 The motion states that the MFJ restrictions place an systems. unnecessary burden on RHCs, consumers, and the U.S. 35 TOMA technology, by splitting a frequency channel economy. "Motion of Bell Atlantic Corporation, into different time slots, can transport an estimated 6 BellSouth Corporation, Nynex Corporation, and times as many calls over a channel than analog Southwestern Bell Corporation to Vacate the Decree," transmission technology. CDMA technology, by scattering Civil Action No. 82-0192, United States District Court for call packets over a wide range of frequencies, reportedly the District of Columbia, (July 6, 1994). increases call capacity by 10 to 20 times analog levels. 32 Industry officials, telephone interview with USITC 36 The FCC regulates all non-government use of radio staff, June 7, 1994. spectrum in the United States.
9 divided the U.S. cellular service market into 306 could delay deployment for five years; this expectation Metropolitan Statistical Areas (MSAs) and 428 Rural delayed development of data PCS products.42 In June Service Areas (RSAs) in 1989, it authorized the 1994, however, the FCC revised its rules and decided issuance of licenses to two carriers within each area, to allocate a less populated band of spectrum for data one to the existing wireline carrier,37 and one to an PCS.43 unaffiliated wireless operator (a "pure-play" provider). While this structure is viewed as having served Consumer Characteristics and Factors competition well in many respects, it also is seen as Affecting Demand having some drawbacks.38 The main equipment-related complaint was made by wireline Consumers of telecommunications equipment vary BOC carriers. They assert that, unlike their "pure-play" depending on the types of products involved. competitors, they have been unable to manufacture Consumers of network equipment are primarily customized equipment specific to the needs of their common carriers, owners of private networks (e.g., service areas due to the MFJ ban on manufacturing. large corporations), and competitive access providers Similarly, some industry analysts note that the wireline (e.g., Teleport Communications Group, Metropolitan service providers effectively have been discouraged Fiber Systems). Consumers of CPE equipment, on the from expanding overseas, since many foreign other hand, include common carriers, businesses, governments prefer to offer cellular licenses to government, and individual residential customers. The companies that may provide both services and primary factors affecting purchases of both types of equipmenL equipment are quality, features, and price, although the Finally, FCC spectrum allocation decisions also latter is more important for CPE equipment affect U.S. equipment production. In early 1994, the Demand for network equipment is largely affected FCC finalized its efforts to structure licensing areas and allocate spectrum for Personal Communications by the emerging technologies and potential service Services (PCS). Auctions for narrowband PCS licenses offerings referred to above (see table 1). Because the took place in July 1994, and auctions for broadband cost of replacing transmission equipment and central services are scheduled to occur in December 1994. office equipment is high, many common carriers With the regulations surrounding this new industry reportedly are waiting to determine which services close to completion, nearly all equipment customers will demand before they upgrade networks. manufacturers are endeavoring to develop PCS product New equipment will need to incorporate features that lines. There was some concern, however, that delays are compatible with the new service offerings. during the PCS allocation process would affect certain Consumers of customer premises equipment, such U.S. suppliers detrimentally.39 For example, since as telephone sets and PBXs, rely largely on price and spectrum already had been allocated in other countries (e.g., Great Britain and Germany), some observers quality in deciding which type of product to purchase. suggested that these countries would have an Price is a strong factor in the purchase of commodity advantage in developing PCS products. 40 telephone sets for the home, and even for cellular phones. Although cellular reception reportedly is better Another factor influencing PCS manufacturers, with digital transmission, many consumers likely will particularly manufacturers of data PCS products, is the continue to use analog service and equipment until the degree to which allocated spectrum is already price of digital handsets declines.44 As new service populated by fixed microwave users. The FCC originally allocated a heavily populated band of 42 Most c01mtries have allocated spectrum in the 2 spectrum to data PCS providers.41 It was estimated GHz range for PCS. This range currently is used for that the time and expense required to relocate the microwave communications by utilities, railroads, and the petroleum industJy. The FCC requires PCS licensees to microwave users currently in that band bear the cost for relocating incumbent spectrum users. (FCC, EI' Docket No. 92-9, Sept. 17, 1992.) In Japan and 37 In most cases, the existing wireline carrier was a Europe, microwave incumbents are responsible for the Bell 9perating Company. cost of relocating to a different frequency. 38 USITC, Cellular Communications, USITC 43 The revised rules also provide certain advantages publication 2646, pp. 4-1 to 4-4. for manufacturers of voice PCS equipment. For example, 39 Delays included FCC-mandated time for testing the decision to allocate a contiguous band of spectrum emerging technologies, revisions to original spectrum rather than an upper and a lower band will preclude the allocation decisions, and debates over auction rules. need for dual-band PCS handsets. For more information, 40 Jonathan Friedland, "Will You Accept," Far see FCC, Memorandum Opinion and Order, GEN Docket Eastern Economic Review, Feb. 17, 1994, p. 43; and Kurt No. 90-314, Jme 9, 1994. A. Wimmer, "Global Development of Personal 44 While price is the key factor affecting purchases of Communications Services," Communications Lawyer, cellular earphones, purchasers of portable phones cite size, Summer 1992, p. 7. weight, and features (such as speed dialing, alphanumeric 41 Software Publishers Association, "Federal memory, and other "productivity enhancers') as key Communications Commission Allocates Spectrum for factors affecting demand. For further information see, Licensed PCS Providers and Unlicensed Data-PCS USITC, Cellular Communications, USITC publication Devices," Government Affairs Briefing, Oct. 1993. 2646, pp. 3-8 to 3-9.
10 offerings become available, however, customers likely vertically integrated, multinational company that will compare features and upgrade options when produces a full range of telecommunications deciding to purchase CPE. For example, phones that products.46 In addition to Northern, there are a number digitally display a phone number are necessary for the of smaller equipment suppliers headquartered in new "caller ID" service offered by many phone Canada. For example, Gandalf, Glenayre, Mitel, and companies. Similarly, as businesses purchase PBXs, New bridge offer a narrow range of many are looking for equipment that is compatible telecommunications products, generally targeted at with new applications in messaging, voice processing, new technologies and applications. Most of Canada's and computer-telephone integration. equipment manufacturing takes place in Ontario and Quebec, but Northern Telecom has plants and/or FOREIGN INDUSTRY PROFILE affiliates in each Canadian province. In addition to Most of the major non-U.S. suppliers of these domestic companies, several non-Canadian telecommunications equipment are located in Canada, multinational firms have located manufacturing or Europe, and Japan (see table 2). Many companies R&D facilities in Canada, including Ericsson, Alcatel, headquartered in these countries manufacture low-end and Motorola. Total production of telecommunications customer premises equipment in East Asia, due to the equipment in Canada reached $2.2 billion in 1992.47 availability of low wage labor in this region. Just as The Canadian telecommunications industry U.S. manufacturers are affected by the demands of new accounts· for 25 percent of total Canadian electronics technologies and services, so, too, are major foreign output48 Production has declined slightly in recent producers. Manufacturers in these countries are years as competition from foreign fmns has intensified focusing production strategies on digital equipment and smaller companies have consolidated production. 49 and advanced software products. Further, the trend toward privatization and liberalization of national 46 In 1992, 50 percent of Northern's revenues were telecommunications services is affecting the producers from sales of central office switching equipment, 25 percent from business communications systems, and 11 of telecommunications equipment in these countries, percent from transmission systems. Northern Telecom encouraging them to focus on export markets. Each Limited, Annual Report, 1992, p. 28. region is discussed individually below. 47 The production figures used in this section refer to equipment classified in HTS headings 8517 and 8520. Canada Because this does not include cellular, fiber optic, or satellite production, some estimates may appear Canada is home to Northern Telecom (Northern), conservative. Elsevier, Yearbook of World Electronics one of the five largest telecommunications equipment Data 1993, pp. 14-15. Other sources report that Canadian suppliers in the world (see figure 5).45 Northern is a production reached $3.9 billion in 1990. Canada, Industry Profile, p. 2. 48 Elsevier, Yearbook of World Electronics Data 45 Approximately 40 percent of Northern's 1993-Volume 2, America, Japan, & Asia Pacific, p. 57. manufacturing and administrative costs, and 60-70 percent 49 Canada, Industry Profile, pp. 3-4. of its R&D costs, were incurred in Canada in 1991. However, the company has operated extensive facilities in the United States since 1971. Industry, Science. and Technology Canada, Industry Profile-Telecommunications Equipment, (Ontario, 1991), p. 4.
Table 2 Telecommunications equipment: International production trends, 1990-931 CAGR2 CAGR2 1990 1991 1992 1993 '90-'93 '92-'93
Million dollars Percent -- Western Europe ...... 28,000 28,416 28,156 28,593 0.7 1.6 Japan ...... 14,614 15,496 13,985 13,622 -2.3 -2.6 Canada ...... 2,409 2,234 2,191 2,209 -2.8 0.8 Korea ...... •...... 1,756 1,884 1,920 1,960 3.7 2.1 ASEAN countries ...... •.... 1,344 1,592 1,674 1,960 13.4 17.1 China •...... 897 1,070 1,230 ~3) 417.1 515.o Mexico ...... •... 374 355 373 3) 4-0.1 55.1 India ...•...... 617 529 476 498 -6.9 4.6 1 Includes HTS heading numbers 8517 and 8520. 2 Compound annual growth rate. 3 Not available. 4 Compound annual growth rate 1990-92. s Compound annual growth rate 1991-92. Source: Elsevier, Yearbook of World Electronics Data, 1993.
11 Figure 5 were equal to 11 percent of sales in 1992.S2 By Telecommunications equipment: Top 15 major comparison, U.S. firms' expenditures ranged from 5 to producers and global communications 12 percent of sales in 1992.S3 Finally, Canadian revenues, 1992 producers are taking advantage of other countries' liberalized markets to expand exports and overseas ($ millions) investment. (1) Alcatel $15,558 [France] In recent years, Northern has established several (2) Siemens $11,877 strategic alliances and joint ventures with foreign [Germany] companies as a means of market entry, and thus is (3) AT&T $10,809 becoming a key supplier in many foreign regions.S4 In [U.S.] 1992, revenues from non-Canadian sources amounted (4) Motorola $8,374 to 73 percent of the company's total revenues. Revenue [U.S.] from Europe alone increased from 3 percent of (5) Northern Telecom $8,029 Northern's total revenue in 1990 to 16 percent in 1992, [Canada] principally reflecting increased sales in the liberalized (6) Ericsson $7,693 U.K. market.SS Northern continues to be one of the [Sweden] largest suppliers to the U.S. market, ranking second (7) NEC $ 7,591 only to AT&T in many product segments.S6 [Japan] (8) IBM $5,300 Western Europe [U.S.] (9) Fujitsu $3,738 In 1992, 10 of the top 20 world producers of [Japan] communications equipment were based in Europe, (10) Bosch Group $ 2,692 including number one-ranked Alcatel of France (see [Germany] figure 5). Alcatel's acquisition of several other (11) GEC $2,648 equipment manufacturers allowed it to overtake AT&T [UK.] and become the world's largest producer in late 1991. (12) ltaltel $ 2,239 Siemens of Germany is now the second largest [Italy] producer in the world. Other Europe-based top 20 (13) Philips $ 2,185 producers are Ericsson, the Bosch Group, GEC, Italtel, [Netherlands] Philips, Ascom Group, Nokia, and Matra Hachette. (14) GTE $ 2,000 Both Alcatel and Siemens enjoy a strong competitive [U.S.] position in markets for wireline transmission ·and (15) GM Hughes $1,900 public switching equipment. Ericsson and Nokia, [U.S.] meanwhile, hold a strong position in the market for mobile equipment Overall, transmission and switching equipment account for over half of European Source: Communications Week International, production of telecommunications equipment. Sept. 1993. Customer premises equipment, less capital-intensive than transmission and switching equipment, accounts Overall, however, the industry has remained stable due to several factors. First, Canada enjoys a sophisticated S2 Northern Telecom Limited, Annual Report, 1992, p. 22. In some cases, Northern has joined forces with other market of 27 million people which, although small, companies. For example, after collaborating with interacts closely with the larger U.S. market.so U.S.-based Bellcore for 3 years, the companies Second, Northern and other equipment suppliers demonstrated a high quality end-to-end system for delivering video-on-demand to the home in November consider R&D a top priority and are concentrating 1992. Ibid., p. 22. efforts on new and emerging technologies.Si SJ Based on data from Annual Reports of AT&T, Northern's expenditures on R&D, largely focused on DSC, and Motorola; and ITAA, U.S. Information Technology Industry Profile 1992, p. Il-28. high-speed digital transmission over optical fibers, 54 Northern entered a strategic alliance with Matra Communications of France, and established joint ventures so The U.S. market accounted for 54 percent of with Agroman lnversiones S.A. of Spain, Elwro of Northern's total revenues in 1992 ($4.5 billion), while Poland, and Netas of Turkey. In addition, Northern has Canada accounted for only 27 percent of the total ($2.24 entered into numerous supplier agreements with billion). Northern Telecom Limited, Annual Report, 1992, telecommunications service providers all over the globe. p. 27. SS Northern Telecom Limited, Annual Report, 1992, p. Sl Northern Telecom Limited, Annual Report, 1992, 27. p. 22. S6 NATA, Mark£t Review 1994.
12 for less than 20 percent of Western European manufacturers.62 Other pan-European decisions that production.57 Like the United States, European benefit the equipment industry include the European countries largely import CPE products from East Asian Union's terminal equipment directive,63 which countries. simplifies the type-approval process necessary for bringing CPE to market, and ETSI's work toward a Between 1990 and 1993, production of European ISON system.64 telecommunications equipment in Europe increased at an average annual rate of less than 1 percent, reaching Research and development expenditures by 8 $28.6 billion by 1993.5 Production stagnated European companies have varied over recent years. somewhat in the late 1980s with the slowing of the Both Alcatel and Ericsson have reported growth in economies in many European countries. However, spending, with R&D accounting for approximately 9 production reportedly will increase as Greece, percent and 15 percent of net sales, respectively, in Portugal, and Spain upgrade their telecommunications 1991.65 In many cases, alliances are formed to share systems, and as Central European countries develop technology for high-cost development processes, such modern infrastructures. as those required to develop new switches for public Production costs in European countries often are networks. For EU-based companies, certain higher than those found in Japan or East Asia, but are government programs support collaborative R&D for similar to those in the United States. Compared to the development of telecommunications equipment. Japanese firms, European firms tend to be slightly less For example, the EU Framework for Research and automated, and the cost of labor generally is higher. Development program plans to invest approximately Employment in the European telecommunications $2.2 billion on information technologies over the next industry, as in the U.S. industry, is falling due to higher 5 years.66 productivity rates and industry consolidation.59 The opening of European markets to competition is European manufacturers benefit from forcing domestic equipment suppliers to compete with pan-European standardization and regulation of the foreign companies. To take advantage of opportunities, industry. The European Telecommunications Standards foreign firms (including U.S. firms) are locating Institute (ETSI) was established in the 1980s to manufacturing plants in Europe. In many cases, develop standards for manufacturers of production facilities are located in southern Europe telecommunications equipment. ETSI's effort to set a where labor and startup costs tend to be lowest and pan-European digital standard for cellular sufficient skilled labor is available.67 In response to communications equipment, the Global System for increased competition from non-EU companies, Mobile Communications (GSM),60 has proved European manufacturers are expanding their export beneficial for European manufacturers.61 Because Europe's early decision on this issue resulted in a 62 All manufacturers benefit from the economies of commercially viable system, several countries outside scale generated by the single standard. Motorola plans to double the capacity of its mobile telephone plant in Europe have adopted the GSM standard. This is Scotland in 1994, due to spiralling demand for GSM expected to increase economies of scale and reduce handsets. Richard Wilson, "GSM Demand Hastens production costs for European equipment Motorola Expansion," Electronics Weekly, Dec. 1, 1993, p. 4. 63 Council Directive on the Approximation of the Laws of the Member States Concerning Telecommunications Terminal Equipment, Including Mutual Recognition of 57 Percentages based on 1991 figures. Commission of Their Conformity, Directive 91/263/EEC, Official Journal, the European Communities (EC), Panorama of EC No. L 128, (May 23, 1991), p. 1. Industry 93, p. 10-21. 64 Ellen O'Brien Martz, "ISON Deployment Moves 5B Elsevier, Yearbook of World Electronics Data 1993, Slowly but Surely," TE&M, Aug. 15, 1993, p. 30. vol. 1, West Europe, pp. 14-15. Telecommunications service providers in Europe agreed to 59 During 1989-92, employment in the implement a standardized "Euro-ISON'' to prevent telecommunications industry in the European Union (EU) piecemeal market development within each country. This declined at an average annual rate of 1.4 percent. This is contrasts with the U.S. demand-driven approach to ISON, slightly lower than the 3.3 percent decline in U.S. which is less centralized. Ibid., p. 30. employment during the same time period. EC, Panorama, 65 Alcatel, Prospectus, 1992, p. 49; Ericsson, Annual pp .. 10-22 to 10-24. Report, 1992, p. 19. 60 This standard originally stood for "Groupe Speciale 66 Denise Claveloux, "EC Details Fourth Framework Mobile" but the name was changed to promote the Funding Guidelines," Electronics, Mar. 28, 1994, p. 12. standard beyond European borders. USITC, Cellular Funded by EU governments, the overall goal of the Communications, USITC publication 2646, p. 4-14. framework program is to increase the competitiveness of 61 While Europe endured a variety of standards for EU industries through collaborative R&D. Ibid., p. 12. analog cellular communications, it has decided to 67 For example, both Ericsson and AT&T have encourage one standard for digital cellular transmission. manufacturing facilities in Spain. EC, Panorama, EC, Panorama, p. 10-23. p. 10-24.
13 focus with the United States and Japan as the principal Subscription to these services increased by 43 percent export markets. and 14 percent, respectively, during 1991-92.71 In addition, the Ministry of Posts and Telecom Japan munications is promoting a new "info-communications services infrastructure," which will provide a wide The telecommunications equipment industry in range of communications services across Japan. To this Japan has expanded significantly since the end, the country is working to extend optical fiber to 68 privatization of telecommunications services. In all homes by 2010.72 1992, 4 of the 20 largest world suppliers of telecommunications equipment were headquartered in While all large Japanese equipment manufacturers Japan. The four, NEC, Fujitsu, Matsushita Electric, and are important suppliers to Japan's primary Toshiba, are all significant players in the global communications service operator, Nippon Telephone industry (see figure 5). Three other large Japanese and Telegraph (NTT), most are trying to expand their suppliers, Hitachi, Sumitomo, and Oki Electric, fall export focus to take advantage of opportunities in other within the top 25 global suppliers. Most of these firms liberalized and growing markets. For example, NEC is manufacture a combination of transmission and a highly globalized company with subsidiaries and switching equipment and CPE. Overall, production affiliates in 28 countries, including the United States.73 decreased slightly during 1991-93, primarily due to NEC recently announced plans to transfer its economic recessions in Japan and several overseas production of ATM switches from Japan to its facility markets. in the western United States, in anticipation of better access to the growing demand in the U.S. market. The major Japanese producers are similar in many Fujitsu also is expanding its global presence and has respects to major U.S. telecommunications equipment established R&D facilities in Texas and London. In producers. The above-mentioned Japanese companies spite of these global efforts, most Japanese production are multi-product firms, with revenue from sales of is consumed domestically. NEC, ranked seventh telecommunications equipment accounting for only 10 among global equipment suppliers in 1992, receives 75 to 40 percent of overall revenue.69 Expenditures on percent of its overall revenue from domestic sales.74 research and development by Japanese firms generally mirror the range of spending by top U.S. suppliers. The Other Asian Countries overall level of R&D spending as a percentage of total In recent years, Asian countries have become revenues reported by Japanese companies ranged from important sites for the production of Ricoh's low of 5.5 percent to a high of 17 percent telecommunications equipment.75 A considerable reported by NEC in 1991.70 Most major Japanese portion of Asian production is accounted for by telecommunications companies have reported stable or subsidiaries of foreign multinationals, taking advantage increasing R&D expenditures in recent years. of these countries' low production costs and advanced Like U.S. companies, Japanese firms are manufacturing skills.76 Recently, however, local responding to new technologies and service options in the industry. Japanese suppliers are working to meet 71 Figures compare Sept. 1992 to SepL 1991. MPT, Communications in Japan 1993, Summary, p. 3. the growing demand for mobile telephones and pagers. 72 U.S.-Japan Telecommunications Infrastructure Council, Meeting, SepL 22, 1993. This differs from the 68 Over the years, the service industry in Japan has U.S. concept of an information superhighway in its changed from being a government-controlled monopoly, to treatment of the "fiber-to·the-home" (FTTH) concept. a public corporation regulated by the Ministry of Posts While Japan is promoting FTTH as a mandatory and Telecommunications (MPT). The public corporation, component of the country's infrastructure, the United Nippon Telephone and Telegraph (NTT), was privatized in States has suggested that the private sector should 1985, following the enactment of the "NTI Corporation determine the most effective method of providing homes Law." Liberalization of the industry was encouraged by with necessary services. FTTH is not a central Japan's Ministry for International Trade and Industry component of the U.S. discussion for a superhighway. (MID), which reponedly expressed fear that the monopoly lbid7 Sept. 22, 1993. structure of the industry was hindering innovation among 3 Elsevier, Profile of the Worldwide Japanese manufacturers of communications equipment. Telecommunication Industry, p. 123. Industry official, interview with USITC staff, 1991. 74 Motorola, on the other hand, generated 69 Elsevier, Profile of the Worldwide approximately 60 percent of its revenues from overseas Telecommunication Industry, (Oxford, 1992). sales. Motorola Inc., Annual Report, 1992, p. 34. 70 These figures represent total spending on R&D, not 15 These countries include Hong Kong, India, R&D specifically for communications products. Elsevier, Indonesia, Korea, Malaysia, the Philippines, Singapore, Profile of the Worldwide Telecommunication Industry, Taiwan, and Thailand. (Oxford, 1992). Estimates suggest NEC spent 19 percent 76 Even within Asia, however, production costs vary. of net sales on R&D in 1992; 18 percent of R&D AT&T's decision to transfer the production of its cordless spending went directly to research on communications telephones from Singapore to the Indonesian island of products. Domicity Ltd., NEC: A Strategic Analysis, Batam is largely due to increasing land and labor costs in p. 3-4. Singapore. East Asian Executive Reports, Oct. 1991, p. 8.
14 companies have prospered, talcing advantage of Asia's ("TeleTech Park") to be dedicated exclusively to growing and increasingly liberalized market.77 telecommunications and information technology. Although industry officials suggest it is difficult for Tenants of the park would share marketing and testing small start-up companies in Asian countries to compete facilities. Korea's Government. along with Goldstar, with established subsidiaries of foreign firms, many are Samsung, Daewoo, and Otelco, supports the making in-roads through one of three methods: Electronics and Telecommunications Research establishing niche markets, building on OEM Institute, which has developed a digital switching relationships,7S or forming partnerships with Western exchange known as "IDX." companies. The sale of niche products has proven successful U.S. TRADE MEASURES for firms such as Hong Kong's NUTS Technologies and Champion Technology, which sell desktop Tariff Measures videoconferencing systems and multilingual pagers, U.S. tariff rates on telecommunications products respectively. Other firms have entered the market by are comparable to those in many industrialized building on existing OEM relationships. These countries and are low relative to those in many companies initially manufactured products only for developing countries. The U.S. trade weighted average other firms, but later marketed products under their tariff on telecommunications equipment in 1993 was own names after establishing a good reputation in the 4.1 percent ad valorem (see table 3). Under the North industry. This strategy has reduced the start-up costs American Free Trade Agreement (NAFTA), which traditionally associated with manufacturing new entered into force on January 1, 1994, U.S. tariffs on products. most telecommunications imports from Mexico and Asian telecommunications firms also rely on Canada were eliminated.st Tariffs also will be reduced partnerships with Western or Japanese companies to as a result of the Uruguay Round Agreement (URA). s2 establish themselves. Asian firms supply the plant and Under the URA, the United States will reduce its labor, whereas Western companies generally provide telecommunications tariffs by up to 50 percent, the technology. Companies such as Ericsson, Siemens, depending on the product S3 The resulting U.S. and AT&T have entered into joint ventures to increase trade-weighted duty for this sector is expected to their presence in the growing Asian market 79 For decline to approximately 1.6 percent ad valorem.S4 example, production in China has increased substantially in recent years as multinationals establish Nontariff Measures joint manufacturing to supply the rapidly expanding The U.S. market for telecommunications Chinese marketplace. Asian governments facilitate equipment generally is regarded as open. However, the these relationships because they encourage local EU asserts that certain U.S. standards requirements production and high-tech R&D. impose unnecessarily high costs on European network Asian governments are actively encouraging the equipment suppliers; the EU also asserts that some establishment of globally competitive telecom U.S. standards setting processes lack transparency.SS munications industries.so Singapore's government is 81 U.S. tariffs on telecommunications products considering the establishment of a research complex imported from Canada were already eliminated, due to the 1989 U.S.-Canada Free Trade Agreement (CFTA). For 77 Nick lngelbrecht, "Busy Signals All Over Asia," more information on NAFTA, see USITC, Potential Asian Business, Sept. 1993, p. 57. Regional sales of Impact on the U.S. Ecorwmy and Selected Industries of telecommunications products are expected to reach $16.6 the North American Free-Trade Agreement (inv. No. billion by 1995. There are plans for liberalizing 332-337), USITC publication 2596, Jan. 1993. telecommunications markets in India, the Philippines, 82 For more information on the impact of this Indonesia, Malaysia, and Singapore. Ibid., p. 57. agreement on the U.S. telecommunications sector, see 78 Original equipment manufacturers (OEMs) are USITC, Potential Impact on the U.S. Economy and companies that manufacture products to be sold under Industries of the GATT Uruguay Round Agreements (inv. another company's name. Harry Newton, Newton's No. 332-353), Volume I, USITC publication 2790, June Telecom Dictionary, p. 736. 1994. 79 For example, AT&T has formed several joint 83 There are a limited number of products whose ventures in Taiwan, including AT&T Taiwan tariffs have not been reduced at all, including the majority Telecommunications Co. and United Fiber Optic of fiber optic equipment. Many industry representatives Communications, Inc. AT&T, Form 10-K, Annual Report would like to see all telecommunications tariffs worldwide to the Securities and Exchange Commission, 1993, p. 6. reduced to zero. Industry officials, telephone interviews 80 This is particularly true in Singapore, Korea, Hong with USITC staff, Mar. 3 and 4, 1994. Kong, and Taiwan. The Government of Singapore, for 84 The Uruguay Round Agreement has not yet been example, is trying to promote the manufacture of more appi::oved by Congress. value-added goods in its country, rather than just 85 1994 Report on U.S. Barriers to Trade and labor-intensive products. Singapore officials, interview Investment, (Brussels: Services of the European with USITC staff, May 25, 1994. Commission, 1994), pp. 99-100.
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