//// Commentary BY Fabricio Ferrara Turkey, Home of Content at Mipcom 2015

riven by the Istanbul Chamber of Commerce (ITO) and several Government entities such us the D Ministry of Culture and Tourism and Ministry of Economy, Turkey Country of Honour hosts at MIPCOM 2015 an important series of conferences, screenings and activities on 4-8 October, 2015. Under the motto Turkey Home of Content, the program a trade delegation consisting of 33 Turkish companies, promises to be a smart experience for the market partici- which are taking part o the matchmaking meetings. pants, and a great opportunity for the Turkish industry to The Official Welcome Party on Monday at Martinez be (much more) known by the media world. A dedicated Hotel is sponsored by TRT, while ITV Inter Medya and website, www.turkeyhomeofcontent.com, has Global Agency host their own parties on Tuesday and Published by been previously launched to show the country news. Wednesday, respectively, and ATV organizes a launch Editorial Prensario SRL Turkish companies attend MIPCOM with its different at Carlton Hotel on Monday. Regarding meeting spaces, Lavalle 1569, Of. 405 C1048 AA K branches, including networks, production and distri- there is a common sector inside the Palais des Festivals Buenos Aires, Argentina bution companies, digital media and advertisement for meetings (106.5sqm2) and a tent outside (300sqm2). Phone: (+54-11) 4924-7908 business along with stars, screenwriters, producers and Prensario has been covering the Turkish industry since Fax: (+54-11) 4925-2507 directors. A major audiovisual forum is taking place of- early 2005 and, it can be assured, the evolution has been fering a deeper look at the growing media landscapes: notorious. After taking many European, Middle East and In the U.S.: 12307 SW 133 Court - musician, producers, screenwriters, etc. North African countries, Latin America continues to be Suite #1432 44 companies are confirmed as part of the official -del a crucial new region for Turkish content, but South East Miami, Florida 33186-USA egation: 11 of them have their own stand, such us ITV Asia, with countries such as Indonesia or Malaysia, is on Phone: (305) 890-1813 Inter Medya, Global Agency, Calinos Entertainment, the horizon, too. Eccho Rights, Kanal D, ATV Distribution and TRT Sales, The whole industry has been working together within Email: [email protected] Website: www.prensario.net together with ITO, animation producer Dusyeri, Horizon the last year around the same objective. Media visits to Film and Semerkand TV. The Chamber is also organizing Istanbul and special events have taken place in June and Editor: August, as part of this preparation for Turkey Country of Nicolás Smirnoff Honour. The objective is to take series exports from USD Editorial Director: 200 million in 2014 to USD 1 billion in 2023, when the Alejo Smirnoff th International Business Director: Turkish Republic will celebrates her first 100 Anniver- Fabricio Ferrara sary. Let’s wait for a great MIPCOM 2015. International Business Manager: Rodrigo Cantisano Event Day & Time Place Mailed by subscription - Snack & Screen (TRT) Oct. 4, 12.30pm Conference Room One year, air mail: Turkey: market overview Oct. 5, 9.30am Auditorium A Americas: USD 150 Megasession: dialogue with the Americas Oct. 5, 9.50am Auditorium A Rest of the world: 150 Fresh TV from Turkey (The Wit) Oct. 5, 10.45am Auditorium A Turkey Co-Hosted Drama Launch (ATV) Oct. 5, 12.30pm Carlton Hotel Heroes of Content: Meet Turkish Film Musicians Oct. 5, 1.30pm Auditorium A Welcoming Party – TRT Sales Oct. 5, 7pm Martinez Hotel Prensario Matchmaking with Turkish Producers Oct. 6, 9am Matchmaking Lounge International Heroines of Content: Meet Turkish Women Screenwriters Oct. 6, 11.30am Auditorium A Turkish Public TV on Focus Oct. 6, 2pm Auditorium A ©2013 Editorial Prensario SRL Payments to the order of Turkey: Home of Dizi Content Oct. 6, 2.15pm Auditorium A Editorial Prensario SRL The Power of Unscripted: Superpanel Oct. 6, 3.15pm Auditorium A or by credit card. Registro Nacional de Derecho ITV Inter Medya Party Oct. 6, 10pm Plage Royal de Autor Nº 10878 A Round Table on Co and Line Production in Turkey Oct. 7, 10am Auditorium A Global Agency Party Oct. 7, 10pm TBA

4 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// PREMIUM INTERVIEW

ITO: ‘Turkish series rise has just begun and our success will grow’

The Istanbul Chamber of Commerce to the Middle East, Balkans and indeed are the format based col- (ITO) has been participating of MIPCOM North Africa’, he adds. laboration offers, received from since 2011 and it believes that this fair is the ‘The reason for Turkish TV Latin America and Far East. heart of this industry. A year ago, it was se- series to reach a vast amount We are expecting increasing lected by Reed Midem as the main organiz- of audience spread over the developments on this subject. ing body of Turkey Country of Honour for world seems to be our poly- However, we are still not vis- MIPCOM 2015. phonic cultural mosaic. Dis- ible enough in American mar- İbrahim Çağlar, chairman, ITO, explains: covering new stories bridging ket and our main objective is to ‘This is an important issue for our Chamber. both Eastern and Western values make long-term collaborations for We have been preparing for the fair for over attracts the audience. One of the stron- this market’. a year in order to show Turkish TV sector’s gest TV series producers of the world, Latin ‘Alongside, Turkey is located in a region strong presence. Our 300sqm Home of Tur- America, has become one of the top import- which hosted many different civilizations key tent is a lively and colorful area with ers of Turkish TV series. This rise has just (Byzantine, Ottoman, Hittites, Urartians.). giant screens, panel discussions, surprise begun and our success will grow. I advice the In Turkey you can the unique harmony of shows and autograph sessions of our artists. investors not to miss this opportunity’. traditional and modern. It is a natural stage- Moreover, there is an over 100sqm Turkey ‘Above all, our qualified human resource plato for both epoch films and series as well stand, where the participants can meet our is a great advantage. Thanks to the academi- as contemporary productions. Most impor- producers and artists in person and all our bi- cal educational background we have well- tantly, tourism and telecommunication sec- lateral meetings will take place in this stand. supported and selective actors and actresses. tors are also aware of the power of TV mar- I believe in 2015 the Turkish Pavilion will be Turkey has a young population keeping up ket. Within this framework, we believe that MIPCOM’s heartbeat. with contemporary developments and adopts sectorial collaborations, both at the local and ‘As a result, the sectorial representatives new attitudes towards changes quite easily. international level, will increase’. who are involved in film and TV business all We use social media effectively. The reality ‘As mentioned before, today our export over the world have the opportunity to wit- shows on the TV attract great attention. Re- amount is USD 200 million. However our ness the Turkish TV industries strong pres- garding TV sector, Turkey is the second fast- goal for 2023, which is 100th anniversary ence, which opens new gateways for coop- est growing country in the world after China. of the Turkish Republic, is to reach 1 billion eration. Today, Turkish TV series are being Therefore, Turkey’s industry harbors big op- dollars’, concludes the executive. screened through a vast geography including portunities’. nearly 100 countries from Latin America ‘İstanbul is a center of attraction in itself. Turkey at a glance By a 3-4 hour flight one third of the world population is reachable. For those who want Turkey is the second fastest growing country in the world after China to do business in Turkey, the bureaucratic regarding TV sector processes are simplified to a great extent. By an application to the Ministry of Culture and The number of national and local channels in Turkey are 258 and 50 TV Tourism, General Directorate of Cinema, the series are screened per week necessary permissions can be obtained within a short period of time. Tax refunds are pro- Today, export amount is USD 200 million and the goal to reach is 1 billion vided. There are direct financial incentives as dollars in 2023 well. Foreign investors can make co-produc- tions easily’, remarks Çağlar. The sector’s exports increase with a rate of 4.54% on average in the About the future of Turkish industry, chal- world, whereas Turkey’s exports lenges and objectives, the executive says: increase rate is 20% ‘Our series are getting a lot of attention Advertisement expenditure in Turkey both in the Balkans and the Middle East. amount to 3 billion USD and its 52% This is understandable given the cul- belongs to TV advertisement tural and historical closeness of these Turkish film industry is making a distin- regions. But what makes us happy guished name for itself now. We have films awarded at Cannes Film Festival, The International Federation of Film İbrahim Çağlar, chairman, Istanbul Chamber of Commerce (ITO) Critics and Australia Cinema Awards.

6 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// SPECIAL REPORT / INTRODUCTION Turkey the market due to retirement regulations in the past. If the cast type. fact that, although the child and youth popula- Historically, Kanal D was the leading tions is high, preschool education is very rare broadcasters of the country but, since the last Turkish TV, a bit of history under the spotlight and preschools and high schools don’t offer a quarter of 2012, it has lost its prime time lead- Turkey Country of Honour was full day education that would cover working ership in hands of Star TV in both “Total in- supported by Professor Ms. dividuals” and “AB”, coinciding with Arzu Öztürkmen from Boğaziçi fter a period of constant increase, Tur- in Turkey. Turkey: average prime time schedule the changes on audience measurement University, who was in charge of Turkey, in numbers – In Million (2015) for the six biggest TV stations (2013/2014) key’s population surpassed the 75-mil- For more than panels: along with ATV, it has can- coordinating the conferences at Others A lion mark in 2012 —compared to 67 20 years, TV Population 75 celled its agreements with AGB and MIPCOM and volunteered to give million inhabitants in 2003—, according to broadcasts were GSM Subs. 70 Local Movies started with TNS. Star TV used to a brief on the history of content to 4% 3G Subs. 49.3 International statista.com. Now it has 77,7 million of in- procured by 7% be part of Dogan Holding (owner of a group of journalists hosted by th Interner Users 37 Movies habitants being the 18 largest country in the Turkish Radio 10% Kanal D), but in 2011 it was sold to Turkish industry players, including Professor Facebook Users world. Turkey’s biggest cities are Istanbul, An- and Television 35 distributors and channels. She has Ms. Arzu Öztürkmen Mob. Internet Users 25 Drama Series Dogus Group. from Boğaziçi University kara (the capital city) and Izmir. (TRT) under the 45% been studying the history of Turk- SmartPhones Users 19 17% The figures on January 2013 showed Turkey is one of the most important indus- state monopoly, Talent Shows & ish TV since four years ago, and is about to release a book about it. Mob. Facebook Users 18 Entertainment that the leading channel on those stra- She explains to Prensario: ‘The history of television in our country is trial and emerging countries (G20), and one of but with the Twitter Users 12 17% tegic slots had been Star TV: it had not so long. It started in 1968 with the launch of public TV channel the so-called “Next Eleven” —the most impor- 1990s commer- iPhone Devices 5 finished in the fifth position in 2011, Turkish Radio & Television (TRT) and continued during the ’70 tant emerging countries after the four BRIC cial broadcast- Table PC 1.6 Drama Series and in the second position in the last and ’80 decades with a State-monopoly broken in 1990 when the 0 10 20 30 40 50 60 70 80 states Brazil, Russia, India and China. ing has started. Source: Deloitte Repeats quarter of 2012. Since then, the broad- first private networks were launched:Star TV, Channel 6, Star th It is ranked 17 among the countries with the Today, there are Sources: License Time-Turkey www.licensetime.com, caster has been the leading Turkish World Bank www.data.worldbank.org/country/turkey TV, ATV, among others were on air by mid-‘90s’. largest gross domestic product (GDP) with its 678 TV chan- hours, is taken into account, the importance broadcasters on prime time. Since the very beginning, there were interesting experiences of own GDP amounting to approximately USD nels in Turkey of daytime TV becomes even more obvious. The changes in the measurement panels Turkish drama, but Öztürkmen clarifies that they were different 783 billion in 2012. That year, the economic that broadcast locally, regionally and nation- cultural activity time to TV. This rate is a little Nowadays, the average TV watching hour not only have brought new leaderships. It from the actual: ‘As the first productions were done by movie growth in Turkey declined to about 3% after ally. There is a least one TV device almost in bit higher among women than it is among men. in Turkey is 3.9hs and this rank the country has also defined a new type of drama series. directors, those series were more similar to movies dynamic and having soared to between 8% and 9% in previ- every household, more than half of them have The rate of new technology use increases in 9th position worldwide. World average ‘We had to redefine storytelling, narrative and thematic. Inspired by classical Turkish novels, the initial drama ous years. two or more and a Turkish person watches TV very swiftly in Turkey. According to the re- for media ad investment for TV is 40% and themes. The new kind of drama is thought productions in the 1970s did not captivate the TV audience, shift- Turkey’s GDP per capita was at approxi- four hours a day in average. sults of The Use of Information Technologies whereas this portion reaches 58 % in Turkey for the international market, but not so liked ing in the 1980s to original scripts focusing on family conflicts, mately 10,455 U.S. dollars in 2012. Turkey’s The most popular channels are the general in Households, a study conducted by TURK- (Deloitte). by the local audience. They missed the old romance, social life during Ottoman Empire, etc.’ ‘There were not much TV sets in Turkey so people used to join in main trade partners are Germany, UK and Iraq ones offering the favorites genres of the viewer. STAT in 2013, 48,9% of the population uses drama we used to produce and broadcast’, a their homes with family and friends to watch it. We grow up with a for export and Russia, Germany and China re- Following the success of commercial channels, Internet and the access rate of households is Audience measurement well-known source of the industry clarifies to television we were not able to produce: Italian Rai entertainment garding import. state broadcasting has also made some impor- 49,1%. rensario In Turkey, TV viewing shares are being P . shows, or prime time American series such us Dallas or Fugitive, tant leaps. TRT, with its general, thematic, mu- Almost all of the TV channels broadcast all measured by an electronic “people meter” Television and old Hollywood movies with stars such us Eva Gardner or Cary sic and sports channels alongside its channels day long. Although “prime time”, the time slot system since the 1990s, in other words since Genres Grant. Those were our models’, she adds. Turkey has been introduced to TV relatively that broadcast in Turkish, Kurdish and Arabic which lasts from evening news to the bedtime the first years the commercial TV channels Turkish TV channel programs can be clas- ‘The initiation of the dizi genre arrived by the mid-80s with two tardive, in the 70’s, but has compensated this maintains a diversified broadcasting. of the viewers, is the most prominent slot for started broadcasting and increased the total sified as news, dramas, cultural, contempo- ground breaking TV dramas: a sitcom called The In-Laws (10 delay by a fast adaptation and growth in such a TV is the preeminent source of information the planning of commercials, daytime TV is number of TV stations in the country. rary, education programs for children. Ac- episodes) and a period drama, Forbidden Love (6 episodes), the short period. Today, TV is the main medium in of the masses, but it is also the main form of also very important because of the unique char- When the general taste patterns of the so- cording to its average duration in hour, news first version of the one we know. The novelistAttilâ İlhan started areas such as journalism and entertainment in entertainment and “cultural activity” of the so- acteristics of the country. ciety are studied, it is observed that the most rank first with 1.342,60 hours and dramas on more intellectual productions that succeeded by the end of the Turkey. It’s commonly know that different seg- ciety because of the changing social structure, In most of the households in Turkey there preferred channels are the ones dominated by the second rank with 1.333 hours. decade. TRT sponsored historical dramas as well during the ’80s.’ ments working in fields related to TV need a economic difficulties and especially because are potential viewers during daytime since Tur- TV series, game shows and daytime contents Turkish television series in particular and With the launching of private networks by the ‘90s, long form source in which they can find essential data and of the behavior patterns that were adopted by key is a country where on average every 3 adult (targeting specially female viewers), politi- Turkish television programs in general find soaps from Latin America and other territories invaded the Turkish market: Isaura Slave (1990), Marimar, Maria Mercedes and The Bold evaluations regarding the status of this medium the middle-lower classes after 1980s. On the women out of 4 are housewives; with a high cally liberal and generalist in terms of broad- an important place not only in domestic mar- and the Beautiful. Trained in watching the soap and telenovela other hand, the historical development that was rate of child population and with a consider- ket but also in international markets. Even in genres, private networks gave the final touch to the dizi genre mentioned above has also played a part in this able number of relatively young retired persons Turkey: average program classification Turkey: citizen spent on the period of public television broadcasting promoting local productions in following years. Turkish audience cultural activities, by media (2014) affinity, which lasted for the last 20 Genre Duration (hours) on a single channel in 1981 TRT started ex- was now ready for it: even TRT production model changed as years. Turkish society was obliged Turkey: percentage of TV Households, porting programs to different countries. a consequence of more competition, among commercial chan Others Television by number of units News 1.342,60 - to be contented only with one chan- At that time because of the nature of the nels, with the adding of advertising to their screens. Soon, 1 or Drama 1.333,00 18,5% nel for a long period and has en- 80 public broadcasting, the main aim was not to 2 local series were on air during a week, pursuing same topics: Pay TV 28% joyed the alternative programming 70 60.8% Cultural 1.093,80 3,7% 60 gain profit but to introduce Turkish culture class conflicts, comedies, period drama, etc. Talk shows, political that is being offered by a liberal 50 Entertainment 1.062,90 and provide Turkish citizens living abroad programs and game shows also started to appear. 9,7% Magazines broadcasting system to the fullest. 40 31% Contemporary 1.024,1 with programs in their own language and At the same time, more conservative channels were also launched 15,6% 30 like Kanal 7 or Samanyolu TV. Women’s daily talk shows appeared 11,1% According to a survey conducted Education 606,10 culture. In 1981, 52 productions including 20 13,4% by Turkish Statistical Institute- 8.2% documentary movies, movies and series were more on TV, new formats arise and critical TV programs were 10 Children 571,10 Newspapper Data Processing programmed. The advertising not only brought more money to TURKSTAT —which has not been 0 sold to 9 countries. In the 2000s, however, Equipment One Unit Two Units Three Units Real Lives 93,60 content production, but also to infrastructure and technology. Books updated since 2006— Turkish peo- Turkish television programs became truly Turkish series were taking shape. Source: TV Viewing Tendencies Research, RTSC (2012) Source: Radio and TV Broadcasting Report – 2014, RTSC Source: Turkey Statistical Institute ple spend 87,4 % of their monthly widespread.

8 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 9

//// MAIN REPORT

Turkey The challenges of a growing

Ömer Özgüner, Pelin Diştas, Ibrahim Eren, Mutlu Inan, Burcin Gulsen, broadcasting market general manager, Star TV editor in chief, Kanal D Deputy Director General, TRT Deputy General Manager, ATV Head of Marketing, FIC Turkey

urkey host one of the most dynamic TV last January that Turkish inciding with the changes on in September 2015 and finishing on June 2016, market worldwide with more than 500 citizens have spent USD Turkey: audience share, by TV channels Turkey: audience share evolution, by TV channels there will be 65 series on air in different chan- Prime Time & Day Time / Individuals 5+ & Individuals SES Prime Time (2011-2014) audience measurement pan- T TV channels operating in the country, 5 billion on cultural ac- AB (Jan-Aug. 2015). els: along with ATV, it has nels. Following market sources dats, Prensario 20 Star TV Kanal D ATV Show TV where 20 are free-to-air and the rest are region- tivities in 2014. Televi- Individuals 5+ Individuals SES AB cancelled its agreements with estimated an average of 31,500 hours of series al, local, cable, satellite and IPTV. Sources from sion got the biggest share, FOX TV Samanyolu AGB and started with TNS. production per year. 7,92 7,65 the market agreed that the total advertising pie 28%, or nearly USD 1.45 Star TV Star TV passed from the 10,26 9,85 15 is USD 3.5 billion, where TV takes USD 2-2.5 billion. 13,3% 5th position in 2011 to the first The protagonists 6,45 6,39 billion, making the country one of the largest Show TV 11,05% one in 2013 and 2014, but from Since 2012, Star TV has begun a new era 6,62 6,73 10 9,92% market in Eastern Europe. Statista estimated Media Groups 8,82% January to August 2015 a new on Turkish TV. New high tech studio in Maslak 8,39 8,95 8,01% Kanal D 7,43% recently that advertising expenditures in Tur- One of the biggest me- 9,41 10,05 prime time leader appeared: were inaugurated: ‘We set the trends in broad- 5 key would increase 15% by the end of the year dia groups in Turkey is 6,93 6,56 TV8. According to TNS data, casting, marketing and advertising, taking the ATV 2015. The highest increase would be in digital Doğan Media Group, 7,27 7,23 the network has become the #1 viewer’s demands into account and reflecting media with 28%. which takes part in sev- 9,41 8,29 channel in both segments “In- the dynamism and interests of the audience’, FOX TV 0 TV ownership is around 99%, which is almost eral areas such us energy, 10,12 9,17 2011 (*) 2012 2013 2014 dividuals 5+” and “Individuals explains Ömer Özgüner, general manager. 76 million in Turkey, where people have really retail, financial, industrial, 6,43 7,98 (*) ABG Nielsen ‘During the day, we broadcast magazine TV8 SES AB” with the big enter- 10,52 12,23 intense TV viewing habits. TV viewing hours as well as media, where it Sources: AGB Nielsen (2011) and Kantar Media (2012, 2013 & 2014) tainment shows such us Rising shows and two shows geared towards women 3,35 1,77 are still increasing and on fall season it reaches owns newspapers, radio Samanyolu TV Star or Survivor, The Voice and are our most popular ones. Our prime time 6,02 close to 4.8 hours a day. According to Eurodata stations and TV channels. 2,56 Got Talent. In the same period of time in Total starts at 7.15pm on weekdays and we offered in 3,7 4,88 TV Worlwide the daily viewing time increased Among the former one, is TRT1 Audience measurement Day, FOX TV is the leading on “Individuals the past drama series such us Deniz Yıldızı and 4,77 6,85 from 4:02 hours in 2012 to 4:07 hours in 2014. one of the leading Turk- Kurt Seyit and Şura, which was one of the most 0 2 4 6 8 10 12 0 3 6 9 12 15 In Turkey, TV viewing shares are being mea- 5+”, while Kanal D is the leader on “Individu- Kanal D Almost 70% of the population prefers watching ish broadcaster , Total Day Prime Time (8-11pm) sured by an electronic “people meter” system als SES AB”. important series in 2014’. For this year, the TV as their favorite leisure time activity. but also TV2 and Turner Source: Kantar Media since the 1990s. It is observed that the most The changes in the measurement panels not channel is awaiting for the premier of Kosem The Turkey Statistical Institute reported Broadcasting System’s preferred channels are the ones dominated by only have brought new leaderships. It has also Sultan, the spin off Magnificent Century pro- networks CNN Turk and TV series, game shows and daytime contents, defined a new type of drama series. ‘We had duced by TIMS. Cartoon Network. It used to be also the owner tions. The Group’s AKS Televizyon Reklam- politically liberal and generalist in terms of to redefine storytelling, narrative and themes. Özgüner: ‘For the past 3 years a new era of Star TV, but it sold the channel to Doğuş cilik ve Filmcilik was established in 1992 and broadcast type. The new kind of drama is thought for the in- began in rating measurements. Targets changed Media Group in 2011. started broadcasting as Show TV, which was Historically, Kanal D was the leading broad- ternational market, but not so liked by the local and the numbers increased. In turn, viewer pro- After this acquisition, Star TV has been the acquired in 2013 by Ciner Media Group, an- caster, but since the last quarter of 2012, it has audience. They missed the old drama we used file changed. People wanted more entertain- leading broadcasters for three years (2012 to other media conglomerate established in 2007 lost its prime time leadership in hands of Star to produce and broadcast’, a well-known source ment and to relax. They request game shows, 2014), starting a new era of the channel. More that also owns a newspaper, radio and the TV TV in both “Total individuals” and “AB”, co- of the industry clarifies. For this season started which have broken rating records. But a return series and in house productions have been cre- stations Habertürk TV, Show Türk and ated under the motto High Quality Entertain- Showmax; it co-owns Bloomberg HT and ment for Everyone. Doğuş Media Group also publishes a range of magazines. Acquired by On of the top-rated shows this year on runs the news channel NTV and sports channel News Corp. in 2006, FOX TV is one of Tur- Kanal D is the series For My Son NTV Spor, as well as other pay TV networks key’s leading networks, while Yayıncılık A.Ş. like the music Kral TV. operates Samanyolu TV. Lastly, is Acun Me- ATV is part of Turkuvaz Media Group, dya, owner of TV8, which is the big surprise which is one of the biggest media conglom- of 2015. erates in Turkey and it’s the flagship brand Apart from these commercial media groups it within the group. The broadcaster plays a is the Turkish Radio & Television Corpora- key role in Turkish media industry and it’s tion (TRT) founded in 1964 and nowadays op- one of the most preferred and watched TV erating 14 generalist, sport, documentary, kids station. and news TV networks apart from radio stations. sales.kanald.com.tr [email protected] Çukurova Media Group is another It controlled the Turkish TV market until 1990, The historical drama is back with Kosem Sultan, spin off from Turkish media corporation operating radio sta- when the first private TV started to appear. Magnificent Century that Star TV is premiering this season

12 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 13 //// MAIN REPORT Turkey the challenges of a growing broadcasting market

the rise of the historical dramas. The summer AB audience category. On Wednesday, Turkey: daily average viewing TRT1 season also showed us that teen-dramas also Individual 5+ (2013-2014) is #1 channel with Resurrection: TRT World, the first Turkish worked very well. The audience seems to se- Ertugrul. And this happens for the first- global news network lect high quality dramas at all times. In summer, time in the history of Turkey’s public TV 2012 lighter drama series were preferred with the ex- 4:02 channel’. ception of ATV’s Orphan Flowers that follows ‘We defined ourselves as one of the a strong storyline. In high season, strong drama 2013 4:00 key players and game-changer in the In summer, lighter drama series were preferred series take over the screens’. market. We invest in difficult genres with the exception of ATV’s Orphan Flowers: ‘TV business has to cope with fierce compe- 2014 4:07 such as miniseries and TV movies. We strong storyline and enchanting characters On Wednesday, TRT1 is #1 channel with Resurrection: Ertugrul tition in Turkey. Million dollar budget projects invest in talent and potential of the coun- adding that even some reality game shows draw played by the best actors of the industry might Source: Eurodata TV Worldwide / Tiak / Kantar Media try. This is part of our responsibility as to drama began with the arrival of the new sea- attention of the audience, ‘their prior preference be canceled after a few episodes due to lack of public broadcaster. We offer Turkish son. Demands of the viewers and the sector led audience interest. This is a very common case th Ibrahim Eren, deputy director general, is still dramas, with romantic comedy stepped benefit from our 20 Century Fox output deal. people clean family entertainment. Filinta is TRT at TRT World studios TV to go back to drama’. forward’. for the Turkish TV business nowadays. Rat- So, drama will still predominate, but we’ll also well received with its top-production quality, in ‘There is tough and devastating competition Distas and Ozsumbul point out that the ing results and the people meter directly affect have first-on-TV movies and entertainment one of the biggest shooting sets in Europe us- One of the biggest news for TRT this year is the in Turkey, so big investments are needed to number of broadcasters has grown but the ad the decision about a program’s future’, he con- shows’. ing modern state of arts, with the participation release of TRT World, which, according to Ibrahim bring more shares from advertising. At the same spending has not risen up to meet this demand. cludes Inan. Samanyolu Broadcasting Group conclud- in the first apisode of the series of the renowned Eren, deputy director general, shall make Turkish time, our dramas are picked up all around the ‘Competition has become quite harder than it By the end of 2014, Fox International ed a great 2014 in a top position in the ranking director of Lost, Tim Roth. presence ‘to be felt in the league of global news world. This success has made local TV manag- used to be. And digital media is a new area still Channels Europe & Asia announced that it with its in house drama series Little Bride, The The Green Sea is another big project, as well channels with its peculiar philosophy and approach’. ers and producers to think globally. Through to conquer. There is a transition and integra- has combined FIC Turkey and FOX TV into Hill and Others, produced by the owned prodco as What Happens to My Family (adaptation The worldwide news English channel will be ready Global Agency, we are distributing some of tion of the traditional TV to the digital media a single operational business unit. The former Ser Film Productions, which is the new brand from a Korean series) that started this summer, before the end of the year and the distribution our productions. The most recent sales and all around the world. We are seeing significant one broadcast local series, shows and news, as the company is pushing in the international and at the moment it is #2 show on Sunday team is working on big agreements with top Pay TV deals in the globe were for: Village Girl, Run- growth in the use of desktop, tablets and phones well as top box office Hollywood movies and markets through its director, Hasan Bozaslan. prime time. ‘We keep the pulse of the Turkish providers in MENA, Balkans, Asia and Latin America. away Brides, Reaction and Broken Pieces’, he to access our content, therefore VOD services local movies. ‘Even it is the youngest station, its He describes: ‘We have one different series audience. Our screen is not a typical public TV concludes. and digital media is extremely important part of loyalty percentage is higher than the competi- each day of the week (six series on air at the screen, but with its variety of top shows com- Pelin Distas, editor in chief, and Ozlem our future strategy’. tors. It is among the top 3 channels in terms of same time) and one daily soap Torn between pete with private TV channels. Our market is changes culture and habits change too. Content, Ozsumbul, head of sales and acquisitions at ‘Every year, Turkish content is watched by Top of Mind’, explains Burcin Gulsen, head of worlds, which place us in the first positions dur- tough and strongly competitive. This year, of course, is the key and king for every plat- Kanal D, explain: ‘Our situation in the market over 1 billion people in more than 100 nations. marketing, FIC Turkey. ing the week. We’ll have second seasons of The TRT shall broadcast UEFA Champions League form, for that reason we invest in content and is not presenting a pleasant panorama at the We are better known as an exporter rather than ‘It’s perceived as a family channel offering Hill and Little Bride this year’. matches as well. We are digging deep to have a copyright. Digital media is important as it offers moment. The increasing competition, decline in as an importer of content. Great storylines, qualified and original content, targeting all age, According to the executive, content trends top place in the market’, adds Eren. varieties of new models, which are not yet fully the ratings and shortage in the diversity of proj- wonderful locations and settings, strong cast- sex and SEG group segments. This 2014-15 are changing in Turkey: ‘The series are not be- ‘We are planning to open a slot for TV mov- explored. In that sense, convergence is a must ects restricts all the players in the game. There ing and high quality production combine with season, FOX has kept its #1 position in total all ing so long and the topics of them are mostly lo- ies of our own production. We hope that TV and inescapable fact for the future of entertain- will be a new path for sure to come out of this our cultures strong stories. With all those ef- day in 5 out of 6 months. We are also #1 on cal issues. The epic series keep taking the atten- movies slot shall be an addiction with new tal- ment’. situation’. fects Turkey is increasing its market leadership prime time, by broadcasting the most watched tion of the audience, specially the stories from ents’ story-telling abilities. We invest in local ‘As there is strong competition at home, there ‘Top-rated shows of Kanal D this year are in some territories and we are sure that we will nationwide news bulletins with FOX Main the Southeast Turkey: smuggling, traffic, bands, commercial feature films. And we also acquire is always a race to produce the best. Turkish Sunshine Girls and For My Son. Since Septem- add new countries to our portfolio in near fu- News, Main News Weekend and Calar Saat etc. Entertainment shows don’t work much in top international films, especially American content’s rise in the global markets is a good ber we have been launching new drama series ture’, they conclude. Weekend’. our network, but neither in the country. Series blockbusters. On TRT1 and other channels we example of going from local to universal. I such us Story of Summer and Love & Sin. Apart Recently, ATV was awarded with a quality Karagul, Kiraz Mevsimi, O Hayat Benim and leads by far’. offer A-class content. TRT Çocuk is #1 TV believe Turkish content shall have its place in from them, we offer game shows and realities medal QUDAL by the Swiss independent orga- Kocamin Ailesi are among its top local produc- On the public broadcasting side, there are among kids’ channels in Turkey with its own the game expanding its reach to more conserva- to keep the balance between genres’, they say, nization of ICERTIAS. The medal was given tions. New series for this season are Adı Mutlu- great news. Ibrahim Eren, deputy director productions (see interview in this edition). We tive territories over the time. We contribute to as a result of a domestic survey con- luk (June 23) and İnadına Aşk (July 2). ‘Turkish general of TRT, joined two years ago the cor- redesigned our TRT Documentary channel this international expansion by investing in co- Turkey: Advertising expenditure ducted among Turkish viewers and con- audience loves watching drama. It’s a highly in- poration: ‘In short time, we reached a strong with a fresher look of contemporary human in- productions, mini-series and TV movies. With per media (1H 14) sequently the broadcaster was awarded creasing trend mostly due to diversifying high market share. In April, May and June 2015, terests’, he remarks. these new content, we shall reach new markets Radio with this medal, due to its high quality quality drama portfolio of TV channels. Along TRT1 held 4th or 5th place in market-share of Turkish audience’s top choice is local drama. by exhibiting the different and endless story Outdoor Cinema programming. with it, they also like entertaining programs Eren continues: ‘There is window for top for- treasure of our culture, history and civilization’, ATV Mutlu such as music and stage performance shows. 2% deputy general manager, mats such as Survivor or The Voice and some he concludes. Inan, remarks: ‘Top Turkish dramas Watch-together as a family trend still continues local formats. Of course, football is always a 7% of 14/15 seasons were Kara Ekmek, for linear TV, however along with rising Inter- winner. And TRT shall have an advantage as Digital 1% Karadayı and Kara Para Aşk. Fiction net and electronic device penetration, younger the address for UEFA Champions League. But, 18% programs dominate our programming audiences started to prefer watching TV from local dramas are and shall be the main driver of schedule, however ATV also has en- digital offerings more’. the market. And I have a good team for drama 52% tertainment shows and formats. Turkish Gulsen finishes: ‘TV market keeps growing development to catch the audience. Indeed, TV drama series continues to be the most despite the crisis. 2014 was a lucky year for Turkish programming trends do not show much 20% important elements of our broadcasting. Turkish TV market for the fact that our con- difference from global trends, but local versions Foreign acquired content such as inter- tent has been acquired by global broadcasters of those trends’. national movies, entertainment formats from all around the world. We continue invest- The executive says TV business is healthy in Press are aired in late prime time slots’. ing in the acquisition of local movies as well Turkey. ‘People are used to watch long hours of Rising Star is one of the top rated entertainment Source: TAAA ‘In the past season, we have witnessed as Hollywood movies and we’ll also definitely One of FOX TV new season series is İnadına Aşk TV in their living room. But as the generation shows on TV8, the big surprise of 2015

14 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 15

//// SPECIAL REPORT / International distribution

20% at the end of 2013 while it increased by Distributors prepare an 4,54% in the world. Export of 12,000 hours TV Turkey exporter association series has a positive effect on Turkish economy. Gümüs became one of the most viewed TV se- Broadcasters Kanal D, TRT and ATV along with ries around the world and its final was watched distributors ITV Inter Medya, Global Agency, Cali- by 84 million people in the Middle East. Drama series, nos Entertainment and Eccho Rights will launch Meltem Demirhan, head of the TV Depart- in early 2016 an association of content exporters ment at TRT, the public broadcaster, explains: that will represent the Turkish productions inside ‘TV serials have an average cost of between Black Money Love is the most important titles from ITV USD 250,000 and USD 700,000 per episode Inter Medya and holds the highest international sales one step ahead and outside the country. revenue per episode among the Turkish drama series depending on the project and quantity of epi- ‘We have been working together for at least a year sodes. And the regular length is ’90 because of distribution. Its tentative name is The Players and a half and we think this is the right time to do two main reasons: the first is that being the cost and is being shot in HD on Southeast Turkey. rensario has been witnessing the growth this, specially thanks to the boom that our content Turkey is one step ahead this 2015. The domestic market so high we need more time to sell more ads; and Rojda Akbayir, from The Association of of Turkey since the very beginning, and is having internationally’, they explain to Prensario. second the audience prefer them longer’. Documentary Filmmakers in Turkey (BSB) the evolution is notorious. The local TV continues growing (and changing) in all business segments P The objective is to promote new industry policies, says that even there are 2,000 producers, ‘this is According to a leading Turkish TV produc- industry shows high-end quality productions and the movements in the channel’s ranking, as well as the related to legal issues and piracy, which is one of tion company, the top series are being sold for not a recognized genre in Turkey’ but has a good and new twists on the series stories that mix the main problems that they are facing. USD 150,000 per episode in the biggest terri- potential for the international market. ‘We have drama, suspense, thrillers, and mystery in both, higher quality productions, keep motivating the advertis- Also to generate standards and the implementa- tories (Middle East, etc.), which can be consid- organized local and international Pitchings and series and miniseries. Production companies ing expenditure that has reached record numbers last year. tion of new rights policies, authors and producers ered as an appreciable increase from an average we have ties with international producers and are gaining spaces, as the audience has got used work, among others. ‘We will follow the model of price of USD 4.000 per episode five years ago. broadcasters. There are several problems with to watch one different series each day of the Globally, the success of the Turkish series has allowed the other associations of the country have been doing’, The television productions exported to oth- funding in Turkey, so we need to search for week. This means a lot of work and employees international distributors to gain new markets, such us they indicate. er countries are not only limited to TV series. partners in the global market. We are analyzing dedicated to this business that shows strengthen Many original TV shows or game shows out- co-developments and co-productions’. year-to-year in all aspects. Latin America. Trends & figures in the report below. last their success in numerous countries from According to figures from the Professional Italy to China. Turkey is gaining a prominent Conquering Latin America Union of Broadcasting Organization (RA- ally, the former countries of Yugoslavia (Serbia, Kanal D’s TV series Gümüs was sold to these countries and such kind of life styles was place in terms of entertainment formats. Global Latin America, one of the strongest fiction TEM), Turkey has become the second biggest Bosnia, Croatia, etc.), CEE (Romania, Hungary, Egypt and then to other Middle Eastern and transmitted through Gümüs and other TV pro- Agency is an important player with Perfect producers of the world, has been importing producer of content (in volume) in the world Bulgaria), Central Asia (Kazakhstan, Pakistan), Gulf countries as a result of international con- ductions. Third, the main character of the series Bride, Shopping after the US, and before Brazil. The Istanbul CIS (Russia), Asia (China and India) and since nections built up by the broadcasting company. was a strong and independent woman who can Monsters and Keep Turkey: most sold TV series by distributor (2015) Chamber of Commerce (ITO) confirmed the end of 2014 they have penetrated and con- As a result of this expansion started in 2006, overcome difficulties with her own determina- your light Shining USD 200 million of exports for 2014-2015, and solidated in the key territories of Latin America. Gümüs had a great success in these countries tion without the help of a man. (40 countries), but its chairman, İbrahim Çağlar, expects to reach Fatmagul 106 Moreover, ABC (USA) has confirmed the just like Dallas or The Young and The Restless Turkish series have presence in more than ITV Inter Medya USD 1 billion by 2023 when Turkish Republic Ezel 100 development of five pilots: among them, there once had. Its name was changed as Noor and 100 countries. Nowadays, the top rated series has announced en- celebrates its 100th Anniversary. Magni cent Century 70 is a show based on the Turkish drama Son (aka became a sensational phenomenon. As stated are ITV Inter Medya’s Black Money Love and tering in this seg- All these production needs to meet the inter- 1001 Nights 70 The End), internationally distributed by Eccho by the producer of this series, many factors had Black Rose, Global Agency’s Magnificent Cen- ment of business national market to complete the cycle, and the Karadayi 70 Rights. It is the second Turkish format to be their share in this success. tury and 1001 Nights, Kanal D’s Time Goes with three new for- Turkish distributors have done a great work: Gumus 69 chosen for the domestic market after Game of First, the positive image that Turkey has By… and Fatmagul, Eccho Rigths’ Ezel and mats to be released Secrets 62 there are new companies and alliances, and the Silence (NBC); but the third if it is considered gained recently in the Middle Eastern and Ar- The End, ATV’s Sila and Unforgettable, Cali- at MIPCOM. Love and Punishment existing ones are getting more professionalized 60 Forbidden Passion, the Latin adaptation from ab-Muslim societies. Second, although having nos Entertainment’s The Girl Name Feriha Content diver- Kurt Seyit & Sura 60 with better investments on advertising and pro- Telemundo. a Muslim population, Turkey has much more and TRT’s Resurrection: Ertugrul, among oth- sification is also a Lady’s Farm 57 motion; market coverage and stronger atten- In Asia, distributors ITV Inter Medya, ATV, liberal life styles, so it became a model for ers. These productions were exported more and reality, with Turk- Sila 56 dance to global tradeshows. At the beginning Samanyolu and Eccho Rights concreted sales more frequently to different countries, being ish documentaries The End 50 they work with regional distributors (i.e.: in in the Islamic countries such us Indonesia and Latin America and Asia the most recent ones. and animation be- Forbbiden Love 49 Latin America) and now have designated spe- Turkey: content exportation evolution Malaysia. From the former one, Elif is a big (2011-2014/2015) Ministry of Culture and Tourism declared ing watched in other Black Money Love 45 cific executives to attend those regions directly. In Million of US Dollars success in SCTV (Indonesia): the lead actress that TV series export in Turkey increased by latitudes. The aim Black Rose 45 The Middle East region has the higher mar- 200 (6 years old) had an amazing reception in Ja- 200 of Turkey Coun- The Girl Named Feriha 40 ket share for Turkish series export. Addition- 170 karta, while the fiction format of top rated series try of Honour is to Bitter Life 40 ITV Inter Medya The End was acquired by Hub Media (Malay- show that diversity. Unforgettable 37 Global Agency 150 sia). Prodco NNaco de- Never End 35 Eccho Rights velops a web docu- In Between 30 Kanal D 100 Milestones 100 series of three sea- Resurrection: Ertugrul 24 ATV In 1981, 52 productions including docu- sons (15x’15 each), Ahmet, the cook's Aide 24 Calinos Entertainment 60 TRT Sales mentaries, movies and series were sold to 9 starred by Mehmet Once upon a time Ottoman Empire 24 50 The Little Bride Ser Film Productions countries mostly in Europe. In 1986, TRT was Gunsur (Magnifi- 13 represented in its own stand of representation cent Century), for The Hills 9 The Others 7 in Cannes Film Festival. However, Turkish which is searching Gumus was one of the top TV series exported first to Egypt and 2011 2012 2013 2014-2015 (*) 1001 Nights is one of the most popular TV series from then to other Gulf countries (84 million people in the Middle TV programs became really widespread in the Global Agency, sold in 70 countries worldwide. It was a partner for broad- 0 20 40 60 80 100 120 Source: RATEM figures (2011-2013) East watched its finale), and Fatmagul is the most sold Turkish 2000s. also the first series to penetrate Latin America, where it casting and global Source: Prensario based on data from Turkish distributors drama series. Both productions are from Kanal D and ITO figures (2014-2015) was a huge success in every market

18 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 19 //// SPECIAL REPORT / International distribution Turkey drama series, one step ahead

Turkish TV series since 2014. Some companies Uruguay, Peru, Brazil, Ecuador, Paraguay, Bo- have sold their titles directly, others with the livia, Panama, Costa Rica, US Hispanic, Chile support of regional distributors such us Somos Fatmagul Basic Lead: Turkey, a and Colombia; to Argentina, Peru, well-known market Distribution (TRT, Kanal D and Calinos), US Hispanic, Uruguay, Paraguay, Brazil, Ec- the one with more Turkish series available, Co- uador and Bolivia. Sila (ATV) to 14 territories, Basic Lead has been the or- marex (Calinos) and Latin Media (Ser Film Ezel (Eccho Rights) to 10 territories and The ganizer of Discop East for 20 Productions). Girl Named Fariha Sila (Calinos Entertain- years (from 1991 to 2011), and It was not until late 2012 that came into spe- ment) to 8. since 2010 it organizes Discop cific business approaches to sell their products Black Rose and Black Money Love, from Istanbul in Turkey, which has to the region. Turkish disembark has taken ITV Inter Medya to Chile, Uruguay, Peru, become one of the fastest place in two phases, and both had as star one Venezuela, US Hispanic, Central America and growing tradeshows of the last company: Global Agency, led by its CEO, the Caribbean. Can Okan, CEO, and Ahmet years accompanying the Turkish Izzet Pinto. It first licensed the scripted format Ziyalar, managing director, say: ‘We are hon- series boom. Patrick Jacaud-Zuchowicki, Patrick Jacaud- of Forbidden Love (Kanal D) to Telemundo, oured to say that Black Money Love has the Zuchowicki, which adapted under the name Pasion Prohi- highest international sales revenue per episode general manager, describes: ‘By general manager, mid-2000 we started to see more bida and premiered in January 2013. among the Turkish drama series’, confirmed Turkish companies attending Discop The second one was much more louder: a Okan. In all the Latin markets the process was East and we noticed that something disruptive agreement between Global Agency pretty similar: during the first episodes, there important was happening. At that and Mega (Chile) for 1001 Nights, where the was a mix of skepticism and curiosity in the moment, most of them had small broadcaster took over the dubbing together audience to watch a production/story really dif- experience about the international with D.I.N.T. (Chile) to ensure a proper use ferent from the ones they known, but during the marketplace, how to promote their of language and a better reach of audience in followings emissions the program consolidated content, how to make an agenda, etc’. that country. In exchange, Mega receives com- and won the slots —even against local fictions ‘TRT or Global Agency get close to us worried about missions from the sale of its Spanish version series— because its story and development. these things and, together, we plan Discop Istanbul. At to other markets. This agreement resulted in a The high production quality, the sceneries the very beginning, it was focused on Turkey but then phenomenon of audience in Chile, as Las Mil y from Istanbul, the similitude with the Latin we started to see more players from Middle East (UAE, Una Noches was the top watched TV program actors, the profundity and universality of the Lebanon) and Central Asia (Kazakhstan, Afghanistan) in 2014: in August 24th reached 46.1% share history (a woman that fights for its sick son), and we change the focus to integrate everybody in and 34.9 rating. Nowadays, babies born in this helped this production to consolidate as #1 in the same market’. country —and other of the region— are given prime time in all countries. Channels that were Turkey has become a strategic production hub not Turkish names such as “Onur” and “Schehe- ranked second, got the leadership in prime time only for drama series, but also for TV movies, films razade”. (El Trece, Latina), and others significantly im- and documentary. Within the last year, it has diversi- After Las Mil y Una Noches, Mega acquired proved their market position. fied its series productions to comedies, thrillers and Fatmagul and Love, from Kanal D. Other Chil- mystery. ‘As a global market, Turkish companies have ean broadcasters, except from TVN (the dean Future understood the need to offer different productions of local TV teleseries) began to program them: The increasing global demand for the Turk- to the market. There are 20 top production houses Chilevisión bought Time Goes By ... (Kanal ish TV led to a high demand for country’s inter- in the country, from Endemol to medium-large in- dependent producers’. D), while Forbidden Love, Magnificent Cen- national trade, too. The TV series and movies ‘Most of them work locally, but they are also focusing tury, Kuzey Guney and Secrets (Kanal D) were sectors have not only commercial potential for the global market: they have closed distribution deals premiered on Canal 13. its own, but also strategic importance for oth- with Global Agency (Endemol, TIMS Productions, The rest of Latin America was observing ers. That’s why ITO takes this opportunity of TMC), Eccho Rights (Ay Yapim) and ITV Inter Medya the Chilean process with attention, until the Turkey Country of Honour to promote this busi- (Focus Film or ABSAR, producers of Black Rose and phenomenon became undeniable and channels ness, but also the country as a whole. Love is in the Air). The independent production pole is began to look to the distributors, whose number By means of these TV productions, other also moving fast and needs visibility: the stories and has been increasing market to market. Between Turkish products gained widespread brand rec- quality are improving, as well as the concepts and November 2014 and January 2015 an important ognition, and their demand increased: clothing, format development’. number of deals took place. household textiles, accessories, furniture, auto- Jacaud-Zuchowicki concludes about the future Las Mil y Una Noches was sold to Argentina, mobiles, technological and food. The popular- challenges: ‘The next step is that Turkish companies ity of the works on media has positive effect on begin to consider co-production and co-development the country’s tourism and fashion trades. The agreements with global companies. No only to sale amount of touristic visit to Turkey has grown their fiction series formats, but also to develop new since the exports of TV serials started. kind of alliances with strategic players’. Fans of Turkish TV series visit Turkey to have a tour around the film locations of their fa- vorites. Places, towns, regions, districts where increased. Furthermore, there was an increasing TV series are shot became the favorite stops of interest towards publications and TV discussion domestic and international tourism. programs about Ottoman history. This reveals For instance, after Magnificent Century all that TV productions and movies do not have Son (The End), produced by Ay Yapim and globally over the issued countries, the number of domes- only commercial values but also positive fea- distributed by Eccho Rights, is the Turkish series with tic visitors of the Topkapi Palace has drastically tures regarding culture. more international adaptations, more than 10

20 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// International DISTRIBUTORS

Booth: #R8.B9 Global Agency, expansion as a motto

factual entertainment distributor. It is a joint venture between Global Agency and TIMS Productions (Magnificent Century). The new brand has created a 1001 Nights is one new catalogue, acquiring the latest pro- of the flagship series of the distributor gramming from some of the world’s big- catalogue, sold in 70 gest producers of factual entertainment, territories reality, documentaries and lifestyle. Kosem Sultan, brand new period drama serie There are three big business segments: terms of sales, recently we did some strong series, TV films and formats. ‘Our slogan is collaboration with Zodiak and Fremantle- “Content that Creates Buzz” and we live up Media, for instance’. to it through distribution of our hit content, Prensario wants to know which are Pinto’ Izzet Pinto, CEO including the top drama series Magnificent feelings about how the industry see Global Century and 1001 Nights, sold to over 70 Agency: ‘We are a fun and easy going com- If there is a company to highlight countries —#1 program in Chile in pany. Our content brings huge profit to our from Turkey, Global Agency it is 2014, #2 in Argentina in 2015—, clients, which is the most important value in definitely one of the most impor- and Love and Punishment dis- the industry. We bring 7-8 new formats and tant. It was born casually in 2006 tributed in 60, as well as the 5-6 new series every show. Buyers and cli- when Izzet Pinto, its present formats Shopping Monsters ents have a lot of expectations in our product CEO, met a friend of him who and Perfect Bride adapted, sold and we have a big responsibility to bring the has created a format and wanted and optioned in 40 territories. groundbreaking productions that provide high to launch it in the global market: With Keep Your Light Shining we ratings’, he answers. Perfect Bride. reach 25 countries, including Brazil For MIPCOM the company has built a As a risky businessman, Pinto saw an (Globo is on is second season), Georgia strong slate, highlighting two series: Kösem opportunity there. ‘At the very beginning, I (GPB) and Ukraine’. Sultan, the spin off of Magnificent Century did not believe in the company I’ve created, Global Agency reaches 75 countries with produced by TIMS for Star TV, and an O3 I had no expectations at all. Nine years ago, its series and 80 with its formats. Shopping Productions Turkey series with some of the we had one project and 2 executives; now, we Monsters has been produced in France and most important talent of Turkish TV industry. are managing a catalogue of 130 projects and Germany (200 episodes) and Croatia (180 epi- Another highlight is Endemol Turkey’s Bro- 25 executives. Four years after we launched sodes), and the most recent one It’s Showtime ken Pieces. Global Agency we became the fastest grow- —launched at Discop Istanbul (February)— On the format side, it is launching six new ing distribution company and, six month ago was produced at RTL Hungary. titles, being the most important Fame (daily), we turned into the leading independent dis- Pinto has no plans to produce content or I wanna married you (wedding) and Is that re- tributor, globally’, he highlights. to buy a channel. He wants his company to ally your voice (talent). ‘65% of the formats are In September 2012, it entered the business be entirely dedicated to distribution, growing own developments and the rest are from third of finished content, trading under the banner from 25 to 35 executives in the near future. companies. We expect that this genre occupies of World Wide Entertainment, after acquir- He explains why: ‘We aim to have only one 50% of our catalogue in the near future’, clari- ing the brand rights to the leading Australian focus, which allow us to take full advantage of fies Pinto. time. And we use that time to find good ideas/ Future? Pinto concludes: ‘Our plan is to in- stories, to take clever decisions and to do bet- vest strongly within the next 3 years to reach ter businesses’. new strategic territories such us Western Eu- Production needs a lot of time, he says. rope (Italy, Portugal, Germany) with our dra- ‘We do have strong relationship with pro- mas. Last month, we launched the Format ducers: we work with companies from Project, a competition to find the best - for Spain, Romania, USA, Israel, France, mats, which will be funded and traded by us. among other, which titles represents Winners will be announced at MIPTV 2016. 30% of our catalogue. The rest is from Moreover, we will have our own content Keep Your Light Turkey, where we mainly work with show: Global Agency Screening & Hangover Shining and Shopping Monsters, adapted, TIMS, TMC, but also represent En- (lessons + party), which will take part in June sold and optioned in demol Turkey titles and Star TV. In 2016 in Bodrum, Turkey’. 40 territories

22 PRENSARIO INTERNATIONAL //// International DISTRIBUTORS

Booth: # R9.A14 ITV Inter Medya: ‘It is important to have something desirable for buyers in our portfolio’

Film or Ay Yapim, Okan decided to make a definitely step in his career: to market and take Turkish drama series worldwide. ITV Inter Medya continues with theatrical and TV distribution in CEE, where it offers more than 800 titles. And it has also partnered a distribution company in Middle East (based Endess Love, brand new series for MIPCOM in Dubai, UAE), with which it is investing strongly in dubbing. Of the USD 250 million of Turkish content exported in 2014, Can con- firmed the company takes 25% of that pie. ‘Buying and selling titles was to risky Ahmet Ziyalar, managing director, when the global financial crisis of and Can Okan, CEO, ITV Inter Medya 2008 started. We found on Turkish series a life jacket. At that time, it With close to 25 years in became very popular in the region: business, leading distribution Balkans, Middle East and North company ITV Inter Medya Africa (MENA) and Central Asia, is one of the pioneers in Turkish among others. Among the first titles industry. In 1992, Can Okan, CEO, we had, it was included 1001 Nights for ex- founded it as an independent distributor of ample’, says the executive. Answer if you can, brand-new quiz show to be launched in Cannes foreign films for Turkish broadcasters. From In 2010 and after more than 25 years of 1992 to 2000 is was fully dedicated to sale this friendship, Okan joined Ahmet Ziyalar, fresh for MIPCOM. We believe it is important products to the newly created private broad- managing director, as its new partner. With a to have something desirable for buyers in our casters such us Kanal 6, Star TV, ATV and background on chemistry and advertising, this portfolio’, both agree. And they complete: ‘We Kanal D, all launched during the first half of it was Ziyalar’s first experience on content dis- are in a context that we need to have a better the ’90. tribution. He accepted the risk and both execu- management of our propertie and to find the ‘As the business grew, we faced difficult tives took ITV Inter Medya to consolidate as best moment to launch and offer them’. news: in 2000 Turkish economy entered in one one of the leading Turkish independent distri- On dramas, distributor is premiering End- of the most complicated economical crisis. bution companies. less Love, from Ay Yapim: it is on air this sea- While US dollar increase its value, the chan- The catalogue is strong, as well. The three son on Star TV; also another series produced nels decided not to buy any more films and top drama titles are Black Money Love and by Focus Film for TV8, whose name has not had to re-think other alternatives’, explains Black Rose sold to over 45 territories (16 in been disclosed yet, and a third title from Ay Okan to Prensario. Latin America, and 3 more coming soon), Yapim. ‘From now on, the two business lines, Part of a family of more than 50 years in- while In Between was sold to almost 30 terri- dramas and formats, will run parallel. We ex- volved in the postproduction business, the ex- tories. But, not even the great global develop- pect to have 30% of our incomes from enter- ecutive did not wait sitting for the good luck to ment of Turkish series kept ITV Inter Medya tainment format in two years’, remarks Okan. come. ‘We redefine our strategies from 2000 quiet. For the new formats, which have not been and started to distribute small independent This MIPCOM the company is launching presold or commissioned yet, the company films to CEE and Central Asia, expanding our a brand new line of business: entertainment is also interested in investing for production, borders. We were one of the first companies to formats: the cooking show Celebrities in apart from development and distribution. do this. Business started to recover slowly and, the Kitchen, with 13 famous people learning Future? The executives conclude: ‘We are with it, our hopes’, he adds. to cook; Answer if you Can, a quiz show in very happy with our results, and we have Until 2008, that was the main devotion of which participants will have to answer ques- proved that Turkish series have global appeal the company. But since that year, Turkish tions avoiding some obstacles, and a one more and can travel well. The best thing is that there series began to be a serious think. Using its about sports. are much more stories to narrate. The industry good relations with local independent produc- ‘We designated a team to create formats: is maturing (stories and quality) and we expect tion companies such us Focus Film, Avsar from 15 original ideas we choose three very great products for the next years’.

24 PRENSARIO INTERNATIONAL

//// International DISTRIBUTORS

Kanal D: ‘We do not want to be Booth: # P-1.G51 forgettable in the content business’

Turkish dramas are king and queen of the TV screens. ‘We are proud to say that not only has it been a hit with our audience, but it has also received very strong and positive reactions on the international market. Turkey has the very good of chance of being located at the cultural crossroads between East and West. We have an impressive portfolio of dramas that have been Fatmagül was licensed in 106 territories worldwide seen all over the world and will continue like becoming the #1 Turkish series sold abroad this’. ‘Being named Country Of Honour this year is an acknowledgement of our competitiveness, Ozlem Ozsumbul, head of sales & acquisitions, Kanal D quality, talent and creativity and we proud of it. MIPCOM 2015 will bring in interested buyers ‘Distribution was not our main target in the and new opportunities to us. We are launching beginning. We did not produce for global mar- new titles such us Sunshine Girls, our drama ket and we did not focus on foreign needs. It that we started on summer and will continue happened one day by chance. Today we are still during this season. The cast, story and produc- not concentrating mainly on distribution. Our tion are really shinny, romantic but the story TV station Kanal D’s audience is the most im- also has really strong drama structure and excit- Matter of Respect is the Turkish version of Mediaset portant target for us’. ing questions for audience’. Italy’s scripted format Rispetto e il Honore Ozlem Ozsumbul, head of sales & acqui- ‘Matter of Respect is the adaptation of Ital- sitions begins this interview highlighting the ian Mediaset’s Rispetto e il Honore. The story plenty of resources in terms of equipment and company’s main focus on local market, and not and the production offer wonderful casting and facilities. This will help to reach new business in global distribution. But the real numbers in- high quality production values. It is really fast opportunities in production and content area’, dicate another thing: Kanal D has become one moving and charming production. For My Son she adds. of the top 3 distributors from Turkey in terms of new season shows one father and his power to As said, the top title from the company sold revenues and territories. For instance, its block- change his destiny to keep his adorable son and abroad is Fatmagul, broadcast in 106 territories, buster Fatmagül is the Turkish series that has wonderful lover together against to the world. followed by pioneer Gümüş (69), Secrets (62), reached more countries: 106. And War of the Roses is a story of love, passion Lady’s Farm (57), Forbidden Love (49), Bid- She continues: ‘We have great talent and and intrigues…two beautiful and strong women ding Farewell (46), Kuzey Guney (41) and Time experienced crews, and a wide range and a handsome man triangle’. Goes By (37). of production locations to fit any Regarding territories, Ozsumbul says: ‘Keeping Turkish productions worldwide in scene in Turkey to offer global ‘Within the last three years we have reached a long-lasting trend is our first and main target taste with local flavour. Being Latin world and America. This was a dream few from the beginning. Keeping this business in a dynamic energy in this busi- years ago but the success and the satisfaction longstanding way is the most important issue ness and high competition, helps us a lot. We have different ways of work- for all of us. We do not want to be forgettable quick solutions are some of ing styles in each territory. in the content business. We believe our stories, our advantages’. Our first aim share our content with others, productions and audience very well. We are lis- answer their needs and requests in best way for tening them a lot and trying to improve or react both sides. We also started to work with some to their needs and hopes’. Far East territories. We will try to widen up that ‘We want to do what audiences want from us. portfolio in the next months’. The most important thing for us are them. There Kanal D is trying to create a successful is no any other option. So we will do our best business not only in distribution of finish pro- to be on their tv and their living rooms forever. grams (series), but also in production as well. We are also focusing on new territories like ‘Last summer we produced a reality program Far East, Asia and Africa. We will improve our that will be broadcast in MENA in near future. target and strategy according to find a solution This was a good example for us. Turkey offers for those countries, TV stations and audience’s Sunshine Girls is the brand new series for MIPCOM a unique variety of landscapes and cities, plus needs and requests’, concludes Ozsumbul.

28 PRENSARIO INTERNATIONAL //// International DISTRIBUTORS

Booth: #P-1.N51 TRT: ‘We have changed the concept of public TV in Turkey’

department increased its activity since 2009’, says Mehmet Demirhan, deputy head of TV Department, which he joined two years ago. ‘With my team we work hard to change our look. We offer a wide spectrum of top-quality programming from drama to animation, doc- umentary and other genres. We invest in mini- What happens to my family, new drama series based on a series and TV movies. We restructured our Korean scripted format is #2 show on Sunday prime-time on TRT1 and is one of the new titles for MIPCOM sales department. My team likes the game. We like our content and we want to reach out hardworkers. We reached Latin America, Af- and touch the base with international TV pro- rica, India, Indonesia, Malaysia, Austria and fessionals who are our colleagues in the show some more territories and still moving on. We Mehmet Demirhan, Deputy Head of TV Department, business. We know or try to understand their establish both global and regional alliances. Turkish Radio and Television Corporation (TRT) needs and we have competitive content to of- In Latin America we work with Latin Media Turkish Radio & Television Corpora- fer them. Thanks to the dynamic efforts of my and Somos Distribution. And we are open to tion (TRT) is the public broadcaster of team, we reached new markets such as collaborations which could be mutually bene- Turkey and celebrating its 51 years Latin America, Austria, Indonesia, ficiary. We are flexible business-wise but with in TV. It owns a network 14 TV Malaysia, Thailand, India and Af- our solid principles, which makes us care channels from general entertain- rica’. about our clients and also solution partners’. ment to kids, documentary, sports For MIPCOM, TRT Sales Resurrection: Ertugrul is TRT’s best seller and news. Our TRT1 is one of the department highlights it best- with 24 sales: season 1 so far sold to Roma- major TV stations in Turkish TV selling show, Resurrection: Ertu- nia, Macedonia, Pakistan, Afghanistan, Ka- industry with its competitive market grul, whose second season shall be zakhstan, Indonesia, MENA and the company share. on air soon. ‘We sold the show to many is under negotiation among other territories ‘We have a great library expanding each territories and more deals are on its way. Of as the show is new. Once upon a time Otto- day with high quality drama, animation, doc- course Filinta is one of our hot potatoes. It is man Empire and Ahmet, the cook’s aide, were umentary, mini-series and TV movies. TRT a great production. In Cannes we present new also sold in 24 countries. is part of international events from the start, dramas such as What happens to my family, ‘We consider this not as a sprint but as a for example we participated in MIPs editions which is # 2 show on Sunday prime-time and marathon. We have powerful breath to be in from the very first day of the event. Our sales it is really entertaining, The Last Exit and the game for a long time. There is definitely a a brand new historical drama Yunus global trend towards watching differ- Emre, from the same producer of ent stories. And we, the Turkish, are Resurrection: Ertugrul’, says the the best example of it. There is a executive. new boy in town, industry have ‘In Cannes we bring more to get used to. Turkish success is miniseries: Sedd’ul-Bahir, The not a short story. The challenges Century Old Seal, The Great Exile are: to improve the narrative, to in- “Caucasia”, The Slave Sultan and crease collaboration between the dif- Ciragan Conspirancy. This year is 100th ferent players, and to look for international The Great Exile “Caucasia” and Ciragan Conspirancy are Anniversary of Gallioppli and these minise- co-productions’, he remarks. TRT brand new miniseries launched at MIPCOM ries are full with heart-touching human sto- ‘Now we focus on Latin America, Far East, ries. We also present the first samples of our and Europe. We believe that content is the TRT TV Movies Project launched during king and we have good content. The rest is Discop Istanbul. We produce 35 TV movies, hard work of reaching out the relevant net- which are designed for the Sunday, prime work. We participate in all major markets, time of our flagship TRT1’. we build relations, we advertise in major in- Turkey Country of Honour is an op- dustrial magazines, we establish global and portunity to ‘crown the increasing global regional partnerships. We want to help our market presence of Turkish content’, says clients to be winners in their markets so that Demirhan, and continues: ‘At TRT, we are we can win as well’, concludes Demirhan.

30 PRENSARIO INTERNATIONAL //// international distributors

ATV Distribution: Booth: #P-1.J61 fast and far

Cannes, we are launching Orphan Flowers and Eskiya Dunyaya Hukumdar Olmaz as the new titles. Stolen Life on its second season, Price of Love and The Noble of Today are also in the spotlight. Our bestseller titles such as Sıla, Unforgettable and Becoming a Lady which are also attracting attention from the Sila is the top rated drama series already sold to 60 relatively new territories such as Latin Amer- countries, followed by Unforgettable, sold to 37 ica and Southeast Asia’, he adds. ‘Three years is a great scope of time and this environment as well. Turkish TV indus- in the given period ATV has done a lot. But try didn’t focus on foreign sales before and to go back to recent developments, we can in old TV series we are encountering some Ziyad Varol, licensing and digital manager, say that we conquered most of Latin Amer- technical problems such as lack of scripts, acquisition & sales, platforms ica with the famous title Sila. Latin Ameri- sound files, etc. These details are developing ATV is not only one of the leading Turkish can sales expanded into Chile, Uruguay, and we are able to supply excellent technical broadcasters, but also one of the latest Turk- Paraguay, Peru, Nicaragua, Costa Rica, Do- specifications for the new titles’. ish content distribution departments to be minican Republic, Honduras, Guatemala, El ‘The match between the domestic and launched in 2013. With only 3 years in busi- Salvador and Bolivia. The biggest volume foreign TV market is hard to find with the ness, the area led by Ziyad Varol, licensing deal signed with Peru’s leading TV station current rating system in Turkey. When com- and digital manager, managed to sell some of America TV, including five bestseller titles pared to the past, humour-oriented programs its titles to over 60 countries worldwide. such as Sıla, Unforgettable, Never Ending are on the rise and when the stories are too Varol explains to Prensario: ‘Drama se- Song, Past Times and Becoming a Lady. humour-oriented it’s hard for the inter- ries are highly in demand in international A single deal was signed with Al- national audience to engage with markets. Our sales territories include the five bavision Group and the territo- the shows. In ATV, we are try- continents, and in each of them we are adding ries include: Honduras, Guate- ing to keep an eye on this is- new territories every day. In 2013, our for- mala, El Salvador, Nicaragua, sue and try to find a good bal- eign content sales roughly make the 10% of Costa Rica and Dominican ance’. the total revenue which rose constantly from Republic’. ‘Turkey Country of Honour very tiny shares. Our main objective is to in- ‘On the other hand, we also is a project that we value and crease these ratio year by year. We observe signed with Indonesia and this we have been working on since that this share is ideally 1/3rd of the revenue also represents our first deal in this the beginning of 2015. The vis- for media giants and we are determined to region. All of these deals were concluded ibility of and Turkish drama will be in- reach that level in the future’. within 2015 and we are looking at the fu- creased through different advertising oppor- ‘ATV Distribution uses the advantage of ture brightly’, remarks Varol, who adds: tunities and events that Turkish distributors being one of oldest private TV networks in ‘The most sold title is Sila with presence in are organizing. We are sponsoring the Annual Turkey. Due to its history, we are holding an 56 countries, Unforgettable follows with 37 Official Mipcom Country of Honour Lunch extensive library of TV series. This year in countries and Never Ending Song reaches 35 under the name of “Turkish Drama Lunch”, countries’. concludes Varol. For the season of 2015/2016, ATV Dis- tribution will be following up new sales targets in Latin America and aiming at coun- tries such as Brazil and Mexico, which can be classified as the ‘land of series’ within the region. Asia and Europe would be also our next target markets’. ‘Turkish series stand out with their dif- ferent storyline and production value in the international arena. The market share for Turkish series are fast growing and local Unforgettable, is the second most sold series from ATV: 37 The Noble of Today, another big title territories regulations and practices have to adapt to from the distributor

32 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// international DISTRIBUTORS

Eccho Rights: ‘The new world Booth: #P3.B1 of drama is all about focus’

Since its launch, it has continues out close co-operation with Ay Yapim with the launch of Son (The End), adapted in France, Spain, USA and five more countries, and globally sold in 50 territories; Karadayi, sold to 70 countries globally, and Star TV’s Kurt Sey- it & Sura, sold 70 territories abroad. In re- cent years, the distributor has also launched hit Turkish series such as Kacak (126x’45) from Sure Films/ATV and Elif from Green Yapim/TV7, scoring very strong ratings in Asia and Eastern Europe’. Star TV’s Kurt Seyit & Sura is one of the most important Fredik af Malmborg, managing director, and Nicola At MIPCOM, Eccho Rights launches 2-3 series, having sold it in 60 countries Söderlund, managing partner, at Eccho Rights new series. ‘Since the very beginning, we With offices in Stockholm, Hong Kong have been a pioneer of the Turkish drama se- ues: ‘We are independent and are focusing and Istanbul, Eccho Rights (Turkey) has es- ries boom. To have Turkey as the Country of on top titles. We have so far not entered into tablished itself as a leader in distribution of Honour this MIPCOM is great fun for us and volume deals, as we believe more in focus. Turkish dramas such us Ezel, Son (The End), we will do more activities than normal. We The new world of drama is all about focus Karadayi (280x’45) and Kurt Seyit & Sura will also arrange panels and special events’. and we have so far been very successful with (46x’45), but also top products from Scandi- For Latin America, a region in which the all our launches. Our focus is to represent navia, Western Europe, Korea and Japan. company has been putting special empha- the world’s top producers in drama and en- Fredik af Malmborg, managing direc- sis, it has been working very successfully tertainment. We believe in producers with tor, comments to Prensario: ‘Our first major through Somos Distribution. ‘This summer, an independent spirit and a focus to deliver international success in drama was Ezel that we have recruited Barbora Susterova from the very best work. In drama, our focus is on was launched by the Turkish producer Ay Imagina (Spain) to head our Latin American Turkey but we are also actively looking for Yapim some 6 years ago. This one of the pio- business, as the continent is getting more and new titles’. neers in the global success of Turkish drama more important’. ‘We have launched our first drama from the and has so far sold to over 90 ‘All in all, we have already sold almost Nordics, Nurses (Yellow) and we will launch countries with huge rat- 1,000 hours of top Turkish drama dubbed into more top series from Western Europe. We ings everywhere. In Spanish and are expanding further. Karadayi are also proud to represent some very good Latin America, we was picked up by Telefe (Argentina) and entertainment formats from Japan including have soon closed Albavision for Central America, while Kurt Beat the Champions (TV Asahi) and Exit every possible Seyit & Sura was premiered this spring in US and Ultimate Brain (NTV), as well as from country with lead- Hispanic MundoMax with good ratings. And Ukraine with Crack them Up (Studio Kvar- ing broadcaster in Kacak has been premiered on Azteca Amer- tal), with over 10 versions around the world’, each country’. ica (US Hispanic)’, he adds. concludes Malmborg. Malmborg believes the success of Turkish dramas relies on the ‘strong position’ of Turk- ish culture in the global market and the com- petitive domestic market. He explains: ‘Some 7 channels are running 1-2 original ‘100 dra- mas per night, so we are talking about a big industry with some 50-60 episodes of high end dramas every week, 35 weeks a year. That generates a very strong internal competence. Producers are strong and competing fiercely and are in most cases working independently from the broadcasters and distributors’. Apart from Latin America, the distributor Sold in 70 countries, Karadayi was recently picked up by Kacak, from Surec/ATV, is scoring great ratings Telefe (Argentina) and Albavision (Central America) in Asia and Eastern Europe has had great success in Asia. He contin-

34 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// International DISTRIBUTORS

Calinos Entertainment, Booth: #P-1.J69 the pioneer Turkish series distributor

ries, movies and television programs in the international platform. The Turkish series Deli Yürek (Show TV) was sold to Xabar (Kazakhstan) in 2001 and it became a milestone not only for Calinos Entertainment, but for all the whole Turkish industry. After that, the company has extend- ed its share in foreign markets and ensured its permanence by distributing movies, series and TV programs in the global arena. The Forbidden Love was the first Turkish scripted main regions the company has its operations format adapted in Latin America as Pasion in the international market are Middle East, Prohibida by Telemundo International Besir Tatlı, general manager, Calinos Entertainment Far East, Balkans, CIS countries, Central Asia and Latin America. As one of the pioneer Turkish All in all, Calinos has acquired distributors, Calinos Enter- 6,000 hours of Turkish content tainment actually started its for international distribution activities in 1997 in Los An- being one of the leading Turk- geles (USA) and then moved ish programming distributors. its headquarters to Istanbul, Until today, it has sold more Turkey, due to proximity to than 28,800 hours. Apart from countries in the region, but main- selling, the company is focused tained its office in USA. It is part on winning recognition in each of Calinos Holding, whose CEO Firat new country, by carrying out co-pro- The animation movie Evliya Celebi: Elixir of Life is among the top offers this MIPCOM Gulgen, is a very well known executive in duction project with these countries. the international content market. Besir Tatlı, general manager, Calinos It has dedicated itself to the marketing and Entertainment, comments to Prensario: maintain our presence in Balkans, MENA sales of TV programming such as movies, ‘At MIPCOM we are presenting our classic and CIS countries, we have entered new mar- television series, documentaries and soap op- series The Girl Named Feriha. There is still kets such as India, Vietnam, Latin America, eras to local and international markets. With so much interest and it helps us to enter new Indonesia, Malaysia and Brunei in the last that vision in mind, the company took advan- markets. We are also very happy to present three years’. tage of Turkey’s bridge-like location between Mahsun Kirmizigul’s new movie Miracle, Calinos Entertainment top three most Asian and European cultures and became the based on a true story and Turkey’s highest sold titles are the series The Girl Named first Turkish company marketing Turkish se- box office movie of 2015. Another title is Feriha, Forbidden Love and Bitter Life with the animation movie Evliya Celebi: Elixir of more than 40 countries. The second one has Life. As Turkish production, we have only a also become important in Latin America, as few programs for kids. We always wanted to it was the first Turkish format sold to the re- have a program for kids and happy to have gion, adapted by Telemundo Internacional such a special movie’. (USA) as Pasion Prohibida. In Latin Ameri- ‘We think that being Country of Honour ca, The Girl Name Fariha was sold to 8 coun- this MIPCOM is a great support to advertise tries. Calinos signed a distribution deal with Turkish Content abroad, and help us to ex- Mexican Comarex for Dangerous Beauty pand into new territories. It will not only em- and The Karadag Family, and with Somos phasize the power of Turkish Content and but Distribution for A Love Story. also helps us to be known widely. For these Tatlı concludes about the next steps of the reasons, we may not be benefiting directly company: ‘Africa is our target. We think that but indirectly’, adds Tatlı. there is so much potential and Turkish Con- Regarding the international expansion, the tent will be appreciated in Africa. We will be new territories Turkey has conquered within attending the markets in Africa to get in touch The Girl Named Feriha is one of the three most sold titles from Calinos Entertainment in 40 countries of the world the last years, the executive says: ‘As we with the broadcasters directly’.

36 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// Production houses

Ay Yapım, a Endemol Shine Period drama FremantleMedia production house Turkey, drama has a name: foused on Turkish of successes expansion TIMS Productions developments

Founded in 2005 Istanbul based Endemol Shine Turkey When he launched the company in 2006, FremantleMedia In- and celebrating its is behind a range of prime time scripted Timur Savci, owner and CEO of TIMS Pro- ternational’s business op- 10th Anniversary and non-scripted successes. This includes ductions was not fully aware about the suc- erations for the Middle East, this year, Ay Yapım smash hit drama Broken Pieces for Star cess that was about to come five years later. Africa and South Eastern is one of the leading Turkish produc- TV, which has been distributed worldwide Creator and producer of Magnificent Century, Europe are managed out tion houses, not only focused on drama by Global Agency and has sold to over 20 Marina Williams, COO of probably the top rated Turkish period series, of Dubai. Turkey is a non- series, but also on movies and thematic countries and counting. International Operations at Savci founded the company after many years production territory but the Endemol Shine Group productions, which have been a success Other credits include Big Brother, which dedicated to the advertising industry. Dubai office, headed by Kerem Çatay, CEO on Turkish prime time as well as the will premiere in Turkey for the first time later this Timur Savci, owner and Daydreamers was the first production: a Anahita Kheder, SVP of Anahita Kheder, SVP of Middle East, Africa and South CEO, TIMS Productions Eastern Europe, and Amac Us, sales director most demanding international markets. year also on Star TV; Armoza’s The People’s very successful young series for Kanal D with Middle East, acts as the cen- It is just enough to look at the names to recognize their success. Choice, a live multiplatform game show that re- five amazing seasons on air (2007-2011). When it ended, the executive was tral hub for any of our ongoing sales activity. ‘TV series such as Karadayı, Medcezir, Black Money Love, Kuzey cently launched on ATV and entertainment series interested in producing an historic Turkish series similar to the ones he had The appointment of Kanal D’s former sales executive Amaç Erol Güney, Forbidden love, Ezel, The Fall of Leaves and 20 Minutes have Deal or No Deal, The Money Drop and others. watched about the Roman Empire. Us, as sales director of FMI in Dubai, aims to increase company’s been followed by millions of people worldwide’, remarks its CEO, Marina Williams, COO of International Op- He asked writer Meral Okay to develop a script for the new project presence in the country, especially on the development area. Kerem Çatay, who was also producer of those successful dramas and erations, explains: ‘Turkey is an important mar- about the Ottoman Empire. Magnificent Century was a top rated series Kheder: ‘We’ve recognized its following production Medcezir. ‘Our productions have left a mark ket to us and we are extremely pleased to have a Broken Pieces, top drama aired from 2011 to 2014, first onShow TV then in Star TV. Global Agen- real growth potential in Turkey on Turkish prime time. During the last decade, we have produced 18 thriving local presence there. We have a talented series produced for Star TV cy was immediately on board for international distribution, up to date sold amongst other markets. The and sold by Global Agency to series, 4 movies and many TV shows’, he team with Gokhan Tatarer and Hakan Eren 20 countries. A second season in more than 70 markets. scripted space is definitely an explains. in management, Nilufer Kuyel overseeing for- is confirmed ‘When producing, we first area we are exploring and we’ve ‘We continue to reflect the sceneries of mats and acquisitions and Hulya Vural leading drama. The Turkish mar- think in Turkey, but the in- got some very exciting things in everyday life onto the screen, with all their ket is driven by drama and we have now expanded in this area and are ternational market is very the pipeline’. excitement and reality. From September very proud of Broken Pieces, which has been a ratings winner for Star important, too. The proj- ‘We are looking into mining 2014 to July 2015, we produced 278 hours TV with a second series launching soon’. ects’ costs must to be fully more of our comedy formats of content, which means 138 episodes, 301 Endemol Shine Turkey launched in 2008 and from the outset was covered in the local market. in both the scripted and non- Got Talent has been a huge teasers. Our productions have been released very successful in unscripted programming. Continues Williams: ‘We With Magnificent Century scripted space as this genre is success on TV8 in five continents, 83 countries. Beginning have produced many of our global hits for the local market, most recently From successful Magnificent Century to the brand new we had expectations for a increasing in popularity and Ezel is the most sold Turkish Kosem Sultan: Turkish period series live at TIMS series, distributed in more from September 2015, three new TV series with shows like Deal or No Deal and The Money Drop and later this year worldwide success, but it gaining quite the demand in Turkey. The country is a strong market than 100 countries as ready are being released on Turkey and also there we will launch Big Brother for the first time. We have the advantage of went beyond our expectations’, he highlights. for our finished content where titles such as Jamie Oliver have been made and format are 2 new upcoming movies’. being the only international player with our own production company and The company will premiere in November on Star TV Magnificent Cen- incredibly successful, with full support for his Food Revolution Day Çatay says it is ‘difficult’ to make a distinction between projects with that comes our fantastic catalogue of tried and tested formats avail- tury: Kosem, a spin of Magnificent Century. ‘The studio built in Hadimkoy initiative year after year’. since his TV series ‘have become second nature’: blockbusters with able to Turkish broadcasters’. (Istanbul) plus the pre-production and first episode cost us USD 28 million. Top FMI formats adapted in Turkey includes the culinary game influential actors, actresses, directors and screenwriters have been As well as delivering a huge television audience for Star TV, Broken It is a much bigger project’, explains Savci. show My Mom Cooks Better Than Yours (TRT). ‘The revered series broadcast in their original versions, but also as local adaptations: Ezel, Pieces was also a social media hit with 40 million YouTube views, 145 He concludes about the Turkish industry challenges: ‘First, we need to Family Feud has found a home on TV8: 80 episodes of the game show Forbidden Love and Son (The End /Runner) have been versioned to 000 Facebook fans, 25 000 Twitter followers which also saw the show solve the funding problems; second, the writers and authors have to swim have been produced and it’s been airing for a couple of years. Got Tal- different cultures in Europe (Spain, France), America (USA) and Rus- trending worldwide. It’s is a fast paced family saga and stars Turkey’s top deep in new local stories; third, the production companies strategies: at ent has been huge success on TV8, and we are now pursuing interest in sia. actors Erkan Petekkaya and Nurgul Yesilkaya. TIMS, we have one writer working for only one project, not two or three as our recent formats, such us the studio game show Heaven Or Hell, and Ay Yapım drama series are being distributed by different compa- ‘We’ve produced other dramas there such as Sparrow Palace and Des- it happens in other companies. All these guarantee the quality of the series’. the real feel good format Most Beautiful Woman’, concludes Kheder. nies: Karadayı, Ezel and Son (The End /Runner) by Eccho Rights; tiny for Star TV and Overturn for ATV. These weren’t as popular as Kara Para Aşk and 20 Minutes by ITV Inter Medya; Forbidden Love Broken Pieces but Turkish market can be quite tough and we’re still ex- and Kuzey Güney, by Kanal D. tremely proud of these shows’, concludes the executive. MINT, adapting to global trends

Founded in 2002 by its CEO, Birol Guven, Made in Turkey (MINT) tribution company to see the chance of selling TMC is a Turkish production company dedicated exclusively to comedy se- worldwide. Dramas are being sold well, but TMC was founded on May 1993, and it is one of the and in 2007 on Show TV, is also a joint TMC/TRT common pro- ries. After several successes such us Çocuklar Duymasın (ATV), with comedies are not’, he explains. pioneer Turkish independent production companies, duction. 29 rating points and 70% of share, Kadın İsterse (Star TV) and Arka Apart from it, during 2015 is developing having generated from documentaries to TV movies, By 2000 it added film production and since 2001 TV series: Sıradakiler (FOX), the company it is now changing its strategy. two more comedies: Seksenler, about a Mili- series and music production. It has produced the TV Zerda, Bir Istanbul Masali, Aliye, Yagmur Zamani, Hirsiz Polis, Beyaz ‘Because of the global success of Turkish drama, we decided to pro- tary Coup in 12 of September 1980 for TRT1 show Golgeler (Shadows), prepared and hosted by Funda Gelincik, Bicak Sirti, Binbir Gece and Canim Ailem are among the top duce our first drama series, based on a Korean drama (MBC) called May and Zengin Kız & Fakir Oğlan, about the clas- Birol Guven, CEO Arar and Kirac, which was broadcasted in 2006 on TRT ones. Some of TMC series are being distributed by Global Agency. Queen, which we are adapting for Show TV. And we are looking a dis- sic history of rich girl & poor man for FOX.

38 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 39 //// SPECIAL REPORT / Talent & LOCATIONS Turkey At the forefront in content production Osman Kaya, director of Filinta, with protagonists Onur Tuna, Cem Ucan Filinta shooting locations at Sera Park Film Sewing workshop forn Filinta costumes and Berrak Tuzunatac, and Ersagun Servi, program sales manager of TRT

Prensario had the chance to ased in a former shoes factory, Beykoz Seka Park Film is a TV studio located in main problems we have to face are the rights: cho Rigths’ directors, Nicola Söderlund and Show TV or TRT with What Happen to my visit in Istanbul several pro- Kundura Studios occupies an impor- Izmit, in the Asian side of Turkey. There, ES we are not owners of our creations, which Fredik af Malmborg, in searching for possi- Family), which he considered ‘very risky’. B tant piece of land by the Bosporus, Film is shooting the second season of Filinta are locally exploited by the broadcasters, and ble international co-productions in France and ‘The stories with deep arguments are very duction houses and studios, where some of the top Turkish series exported for TRT1. It’s a film set installed on what used then worldwide: we don’t receive any com- UK, as well as another project in Germany. appreciated by the audience. We must recon- among which there were two worldwide have been produced. ‘We are one to be an old factory. It belonged to the Gov- pensation for that. We have founded 3 years ‘We are going through a crucial moment sider the way that they are being delivered to of the studios with more locations in the city: ernment, but then it has been privatized and and a half ago the association Senarist 1 to to improve our series, but there is still strong the audience’, completes the author who is major shooting complexes: here were shot Times Goes By (Kanal D), several production studies were constructed. defend ourselves’. resistance from the channels, who are look- working for Ay Yapim on two new projects Ezel Eccho Rights Valley of Wolves ATV Maya Beykoz Kundura Studios, where ( ), ( ) It has 170 acres, which are rented by ‘There is a paradox here’, they agree, ‘the ing plainer stories and less risky projects. for this season. and Karadayi (ITV Inter Medya), among Synemedia TV, which has reproduced the stories that worked well in the past in Turkey, Our dramas contents are decaying as a conse- Toyger Isikli is the composer and musician 10 series are being developed many others’, said Serpil Yildirim, owner of ancient streets of Istanbul in the late XIX cen- they currently don’t. But they do very well quence. We need more sophisticated stories: behind the soundtracks of Black Money Love, this season (Resurrection, the complex acquired in 2006. tury, when Filinta history takes place. It is one in the global markets. The trend is going to- there is a demand and we all want to attend Ezel, 20 Minutes and Fatmagul, and now Actually 10 series, from 10 different pro- of the largest studies of Turkey and Europe. wards more simple stories, more comedies it’, he highlights. Endless Love (ITV Inter Medya). ‘I have 9 etc.), and Seka Park Film, where ducers, are being developed in Beykoz Kun- Mehmet Coban, CEO, Maya Synemedia and miniseries’, complete the authors. The “mutation” to which the authors are years in this business and I always composed the second season of Filinta dura: Sunshine Daughters (Kanal D), Hap- Film; Osman Kaya director of the series; Berkun Oya, writer of Eccho Rigths’ The referring is related to the change in audience for the audiovisual sector, in addition to hav- piness (Surec for FOX TV) and Resurrection and its protagonists Onur Tuna (Filinta), Sem End (the Turkish series with more internation- measurement of 2012, when TNS Nielsen ing released 16 albums whose songs are avail- (TRT1) and several TV Films are (Tekden for TRT1), etc. There have also Ucan (Ali), Berrak Tuzunatal (Farah) and al adaptations, more than 10), agree with them was replaced by Kantar Media. This former able on iTunes and Spotify. In future, there being produced. been shot miniseries and TV films. Savi Eren (Milos) highlighted that the second in both matters, rights and topics of the series: changed the panel: it increased the number is a possibility of working in a production of Sunshine Daughters was premiered dur- season premiered on September 11 on the ‘Authors are not protected in Turkey. Even of people meters, adding new socioeconomic CBS (USA)’, he concludes. ing the summer and will continue for a sec- pubcaster TRT. It’s expected to have about when our work is well paid (Canpolat and segments. New C-D sectors were reached (in ond season in winter; Happiness is premier- 26 episodes all in all. Ergenekon say that a script in Turkey could southeastern Turkey, specially), but as conse- Berkun Oya, writer of The End, sold by Eccho Beykoz Kundura team: Dergen Dogan and Buse Yildirim, Rights to more than 50 territories location architects and Serpil Yildirim, executive director ing this season, and Resurrection will have Filinta had a very successful first season, cost between USD 5,000 and USD 30,000 per quence it became notorious a decline of the second season after being # 1 in TRT1; this positioning itself among the top five last year. episode depending on the project), in terms of quality of the series, following the authors series was sold to Romania, Kazakhstan, Af- It’s a detective series in the context of end of rights we have still much to improve. Regard- statements. ghanistan and the Middle East, among other the Ottoman Empire: ‘This year we added ing the content, it is getting weaker. Not in ‘We have this huge success in our hands territories. GCI effects, which gives a better final result. terms of production, but in the quality of its and we are about to lose it. We must rethink ‘At the beginning, one or two series were We use Alexa cameras 2K, from Arri. The stories’, he comments. the genre future. Is a very complex political filmed per week, now we have 4 or 5 each series is improving in all aspects (quality and Even when he is working in two projects moment in Turkey, with social divisions and day, and we still have space for more. We also history): undoubtedly the main challenge has for Turkey, Oya has changed his strategy. economic crisis. The media reflex that situa- hosted shootings from Bollywood companies, been to reproduce the conditions and the life- After The End (which was not successful in tion, it is natural’, reflexesOya , and exempli- Iraq and Iran, and worldwide stars such us style of that period’, said Kaya. Turkey but worked very well internationally, fies that there are channels that are adapting Jean Claude Van Damme and Monica Bel- sold in 50 countries), he has focused with Ec- Korean series (MINT with May Queen for luci have been here’, concluded Yildirim. Turkish talent In addition to locations and studios, the other elements that sustain the great moment of the Turkish series in the global market are the talents behind the scene: writers, authors and producers, actors and musicians. Prensa- rio corroborated through them the challenges the industry is facing: there is a need to revise rights policies, and to deepen in topics of the series in order to create more sophisticated stories. Writers Eylen Canpolat and Sema Er- genekon, creators of Sila, Gumus and Black Money Love, described to Prensario that in Evrim Alasya and Emre Kinay, leading actors of Sunshine Yilmaz Sahin, writer, and Aytekin Atas, music creator of Music composer and author Toyger Isikli with script Resurrection producers having a Beykoz Kundura used to be an old shoes factory. The main machines Turkey 90% of the writers are women. ‘The Girls at Beykoz Kundura, which premiered in June in Kanal Magnificent Century and Kosem Sultan writers Eylem Canpolat and Sema Ergenekon (borders) meeting before shooting of those times were located in a special place, as a museum D and will continue on air during winter

40 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 41 //// turkey & international

Cinergia, the dubbing house chosen by Turkey

Since 2014, the company has been add- ing new tradeshows to its calendar: apart from the most important shows such us Natpe Miami, LA Screenings, MIPCOM and MIPTV, it also attends regional fairs like NATPE Europe and DISCOP Istanbul ‘We congratulate our Turkish friends to cover medium & small producers target- of ITV Inter Medya, Kanal D, Calinos, ing Latin America. TRT, Global Agency, The Maya Group, Since 2013, Hernandez and Lopez have etc. For us it is an honor to be part of their visited top Turkish producers and distribu- growth and success in Latin America’, con- tors in order to support the introduction of clude Hernandez and Lopez. the Turkish content in Latin America, and Liliam Hernandez, president and managing director, and nowadays Universal Cinergia Dubbing Gema Lopez, president and operations director, at Miami’s offices is one of the main destinations of Turkish drama series targeting this region. ‘For the last 3 consecutive years we have supported Liliam Hernandez, managing director producers, distributors and TV channels at Universal Labs of America, partnered with over 3,000 hours of Turkish content in Gema Lopez in 2012 and founded Univer- series and soap operas’, they explain. sal Cinergia Dubbing. Based in Miami, According to the executives, one of the Florida, the executives led this high tech main components that allow these contents dubbing company set in a 10,000 square to be successful ‘aside from its excellent foot building that provides services for the production quality, amazing stories and Gema Lopez and Liliam Hernandez (borders) with Turkish worldwide television industry. producer Burak Sagyasar, from Focus Films at ITV Inter Medya plots’ has been the dubbing work per- booth during MIPTV formed. ‘Turkish soap operas are charac- terized by the importance in reflecting fa- miliar in themes of its present culture and events taken place in the past’, they add. Among the top productions that Uni- versal Cinergia has dubbed are Black Rose and 20 Minutes (ITV Inter Medya), Time Goes By, For My Son, War of Roses, Secrets, Love, War of Roses, For My Son (Kanal D), A girl named Ferinha and A Gema Lopez and Liliam Hernandez (center) with Ziyad Varol, love story (Calinos), Becoming a Lady and Gema Lopez and Liliam Hernandez, with Emrah Turna, sales licensing and digital manager acquisition & sales, and Müge Forgive Me (ATV), among many others. executive, Özlem Ozsumbul, head of sales and acquisitions, Hanilçi, sales executive from ATV, during LA Screenings Kanal D, during LA Screenings

Gema Lopez and Liliam Hernandez (borders) with Emre Liliam Hernandez and Gema Lopez (below) with Ignacio Bar- Liliam Hernadez and Gema Lopez (borders) with Amaç Gorentas, sales executive at Calinos Entertainment during rera, content director at Grupo Albavision (USA), Beatriz Cea Erol, sales director, FremantleMedia International (UAE) and Discop Istanbul and Annabelle Aramburu, sales from ITV Inter Medya Francisco Villanueva, VP & COO, Somos Distribution (USA) during MIPTV

42 PRENSARIO INTERNATIONAL //// Turkey & international

By Rick Quintana, reporter Booth: #P-1.H29 Caaliope, business Dubbing House, diversification building global and growth alliances

On its 10th Anniversary, Caaliope (Mexico), one of the Dubbing House is a 100% leading Mexican dubbing houses, has dubbed leading pro- Mexican audio post-production ductions such as From Dusk Till Dawn, Happyish, Com- company, born in 2004. It is a plications, The Last Men of Hearth, Ash vs Evil Dead, key player in this market, and Blunt Talk, Flesh and Bone and the Turkish series Kacak, led by its president, Jorge G. a segment of business in which the company expects to Arregui, it has become one of growth. This is the main objective for this MIPCOM the main dubbing houses for the 2015’s Turkey Country of Honour. Latin American market. Alicia Flores and Carlos Clients such us FOX, Miramax, Starz, Showtime, With 29 years in business (19 Sanchez, founders and managers of Caaliope Telefilms, VIP 2000, Azteca America, KBS, EBS, of them formed in Televisa), Ar- Paola Felgueres, VP, and Jorge Arregui, president, celebrating the AMC Networks, Shine Endemol, Somos Distribucion, regui is a very well known face company’s 10th anniversary Spring Media, Power, Screen Media y RAI are according to Alicia Flores, VP of in the international fairs, which Operations, ‘our best promoters’. The company reaches USA, Europe, CEE, Asia, and have been attending with Dubbing House’s VP, Paola Felgue- most recently Turkey. res. Both are authorized voices to explain how is the Mexi- Carlos Sanchez, CEO, explains: ‘The high quality dubbing of Turkish program- can dubbing business going on, while they celebrate Dubbing ming is opening markets for distribution not only in Latin America and US Hispanic House’s 10th anniversary. markets largely due to our proficient use of neutral Spanish. This detail is part of the ‘We work to satisfy the needs of our clients, giving the best formula for our success as it looks to open new business opportunities namely, the quality service and competitive prices, honesty and clarity are mastery of local languages and usages as tools for translation and dubbing put to the present in our daily work’, remark the executives of the com- service of producers heavily invested in the gigantic costs associated with a television pany settled in Mexico City. series’. ‘Our facility is built with five recording and mixing stages, Flores and Sanchez, founders and managers, have built an infrastructure specializ- 2 theatrical 7.1 mixing stages all this to provide services such ing in dubbing Turkish programming into neutral Spanish programming. ‘We have an as dubbing from any language to Latin American Spanish, amazing team of Turkish translators who are 100% trilingual and have formed a tight- English & Brazilian Portuguese, subtitling, M&E tracks, audio ly knit team with the other dubbing directors’, remark the executives. post-production, musical production, distribution and digital ‘This is a fantastic opportunity which now allows us to develop to delivery services’, they add. the maximum our expansion to four more control rooms and our new ‘We are glad to work with the most important media com- Studio 7.1 mixing suite. These have all been fully accredited and will panies such as 20th Century Fox Movies & Television, Uni- perform to the highest standards. We expect to inaugurate them in the versal Pictures, Anima Studios, Comarex, Dargaud Media, next few days. All of this growth indicates state-of-the-art technology Dori Media, Deluxe, Marvista, NBCUniversal, Passion and a commitment to continuing perfectionism. Knowledge and in- Distribution, Saban Brands, Starz, Televisa, Televisa Net- novation, coupled with quality and fair pricing is our only goal and works and Televix, all of them with great titles like Minions, Candan Erkmen, formula’, he completes. Boxtrolls, Hitman: Agent 47, Sleepy Hollow, The Strain, Mod- Turkish dubbing coordinator at Caaliope has also diversified into the area of producing original ern Family, Sons of Anarchy and Scandal, among many oth- Caaliope programming. Recently, it produced 10 episodes of the series Escan- ers’. dalos in Mexico City, which is being globally distributed by VIP 2000, ‘With the experience on working more than 2,000 hours a who has placed the series in 12 markets in Latin America and USA. year of dubbing for Latin America, USA, Canada and Europe, At MIPCOM, it brings renewed energy driving them into a new era of business we are expanding to Asian countries to make business allianc- diversification and growth. It is very clear that success and good results are due to the es, we will love to be their voice in this other side of the world’, satisfaction of their clients with their work. conclude Arregui and Felgueres.

Booth: #R8.B3 Armoza: The People’s Choice International format producer Armoza Formats have sold the prime time entertainment show The People’s Choice to ATV Turkey, which was produced by Endemol Shine Turkey and the local title was Cevap Sende. Season kicked off during the Ramadan period, weekly in prime time slots. The adaptation of The People’s Choice marked ATV’s largest non-scripted project to date, and is set to make Turkey the first country to air the show. The People’s Choice

44 PRENSARIO INTERNATIONAL //// Turkey & international

Booth: #P-1.G14 Booth: #P-1.F24 Somos, the pioneer Latin Media, the of Turkish dramas in essence of traditional Latin America novels’

Somos Distribution (USA), led by its Latin Media Corp (USA) oversees CEO Luis Villanueva, is the main distrib- the distribution in Latin America and utor of Turkish dramas in Latin America, Western Europe of a catalogue that in- and pioneer in the genre for the region. cludes both Asian and Latin fictions. It has worked with Eccho Rights and The company added a new product for handles dramas from Kanal D, TRT and the international market in 2014: Turk- Jose Escalante, CEO-Director Calinos in Latin America and the US His- ish dramas. panic with very good results. According to Jose Escalante, CEO-Director, Luis Villanueva, CEO Villanueva: ‘We initially noticed the the success of the Turkish dramas ‘relies on the success of the Turkish dramas in other in- similitude that they have with Latin telenovelas ternational markets and that motivated to incorporate them to our offer. produced 20 years ago and the respect for the es- Series with great stories, mixing romance with current issues, high pro- sence of the traditional novel. If we add a variety duction values, much advertising investment and attractive casts’. of exotic landscapes, great cast with elegance Villanueva says there is a need of ‘new stories’ in and huge production budgets, we get an inter- Latin America. ‘Latin audiences are ready for new esting mix that captivates the audience in the Recuerdos Tristes, new products, perhaps something different compared region’. drama produced by TIMS Productions to the usual romance novel. Sold in 100 countries Esposa Joven (99x’45 & 120x’45) was sold worldwide, we have placed Ezel (Eccho Rights) in several territories and most recently in El Trece (Argentina). ‘Nowa- in all the Latin markets. We also had very good re- days audience wants to get back to the classic telenovela’, he adds. sults with Gumus (Kanal D) and Karadayi (Eccho At MIPCOM it launches Recuerdos Tristes (26x’80), by TIMS Pro- Rights) in several markets’, completes the execu- ductions. ‘Those who like a good melodrama will be fascinated with Mercy from Kanal D tive. this new production. It’s being dubbed into neutral Spanish’, resumes In Cannes, Somos recommends Kanal D’s se- the executive. ries Mercy, Gumus and Outsiders, Calinos’ A Love Other highlights are Cain y Abel and La Sombra de Cinar, a slate of Story and a slate from TRT that includes dramas like Poor Boy & The Asian novelas and two series from America TV (Peru): the historical Rich Girl, Subat, Love Me as I Am, Spring is in the air and Old Story. It Micaela-La Perricholi (73x’45) and Amor de Madre (80x’45), a modern also offers the Spanish telenovelas La Riera and Infidels, both from TV3 and contemporary history that recounts the experiences of five women Catalunya, and the documentaries from CCTV (China) A Bite of China, whose lives intersect to make way for a history of excellence, sacrifice Tea, Tale of a Leaf and Silk Road, among other tittles. and struggle.

ICEX, top quality Spanish blockbusters Booth: #R7.J11

ICEX, Spain Trade And Investments ternational market. drama The Secret Of Old Bridge (17 sea- brings once again the best of Spanish content, From the animation slate, Anima sons, 65x’50). by supporting the attendance to MIPCOM of Kitchent highlights the family TV se- On realities and entertainment for- the two umbrellas: Animation From Spain ries Cleo Telerin (52x’7), while Film mats, Mediaset España launches and Audiovisual from Spain. From teen se- Factory introduces Mortadelo & File- Make Me Over; Phileas Productions, ries to documen- mon, Mission Implausible (’88). Regard- Sight Unseen; Prointel, the reality sport taries in 4K, and ing fiction, Grupo Ganga is producing the show Pure Adrenaline; ItsOk.co the celebrity through dramas, 17th season of the classic Spanish long running fashion game show The Fitting Room; Onza animation and series Remember When (268x’75) for RTVE. Distribution, the adventure family format reality shows, Filmax International highlights the se- Panic In The Stands, and Secuoya Content the 25 compa- ries I Know How You Are (season 1 10x’45 & Distribution its reality Time Box (13x’70). nies under the season 2 10x’45), while the other broadcaster Lastly, but not least, the film Matador, from umbrella offer Atresmedia TV releases the its brand new Sogepaq, and the documentaries in 4K Fla- From Grupo Ganga, Remember When a wide range of drama Plastic Sea; and Boomerang TV the menco Passion (13x’50), from Medina Media, is the classic Spanish long running high-end for- teen series The Avatars (52x’24), worldwide and FC Barcelona, Passion & Business (’50), that returned this season to RTVE mats for the in- co-distributed with Onza Distribution, and the from Comercial TV. 46 PRENSARIO INTERNATIONAL //// kids & teens

Dusyeri, TRT Çocuk, Ozlem Ozsumbul, head of acquisitions, Kanal D (center), which has adapted Mediaset scripted format Matter of Respect in Turkey, with Dogan Ercan and Idil Belly, from the Turkish animation in all platforms distribution company Sera Films; Manuela Caputi, Star TV, Turkey: Pelin Dogru, acquisitions direc- for the world for Turkish kids TURKISH Mediaset Italia; and Burcin Ozpinar, acquisitions, Kanal D tor, and Can Aycetin, acquisitions authority Apart from drama series, another genre TRT Çocuk started broadcasting on BUYERS that is growing strongly in Turkey and has November 1st 2008 as the first and only

a huge potential in the international mar- public children’s channel in Turkey. It Ibrahim Eren, deputy director general, and Mehmet ket is animation. Betting for the first time follows universal pedagogic standards Demirhan, deputy head of TV department, TRT (center) with Osman Alkan, general manager, Telesine and Kamil with a booth at MIPCOM, Dusyeri ex- to produce age appropriate content for Cevikalp, executive producer, Arzu Films, during the pects this market to give the first push children aged 3 to 9 years old. It is the launch of TRT TV Film towards global expansion. only child-oriented national channel Its marketing manager, Nazli broadcasting 24/7 reaching across Tur- Nazli Guney Uysal, Guney Uysal explains about key, which has developed its infrastruc- İsmihan Yılmaz, marketing manager the company: ‘In 2007, Ayse ture in all platforms: on-air, on-line and director, TRT Çocuk Sule Bilgic and Kırac, two through publications. Banu Eryucel, programming resposible for TRT HD & TRT 4K, Turkish actors and singers were İsmihan Yılmaz, director, explains: ‘In line Hande Turan Askin, Tuba Ses and Gokhan Donmez, acquisi- tions executives from the public TV channel TRT (Turkey), worried about why Turkish kids were with our mission statement All for Children, with Hugo Treviño, Silvia García and Lorena Garcia, sales at Televisa International (Mexico) not watching Turkish animation. And they we produce original shows with local con- decided in 2007 to invest and launch in the tent which make up 75% of the grid: Pepee first independent animation producer with a follows the daily adventures of a curious first project, the preschooler series Pepee, toddler and has become a true TV legend which is nowadays a huge success’. all over Turkey and was awarded the “Best ‘There was no Turkish channel for ani- Children’s Program” prize at the 3rd Antalya mation at that time, but TRT was analyzing to TV Awards 2012’. Turkey: Senay Filiztekin Turan, head of drama TRT Turkey: Bahn Atay, head of programmes, acquisitions, Global Agency, and Tunay Leyla Aydogan, TRT1 program planning manager, launch one. When Pepee was born, the broad- Keloğlan, based upon traditional tales in Turkish Ergin, foreign formats & movie acquisitions and Nisa Nur Koyuncu, program planning manager, FOX TV caster launched TRT Cocuk and become the best folklore attracts great viewer interest, while Cille narrates the mission partner’, reminds Guney Uysal. Three seasons of 3 friends trying to end an ongoing war between two tribes in an- (52x’11) have been produced cient times, and it is very popular with the 7-9 Pepee, a huge success on and broadcast on TRT Cocuk, Turkey: audience share, per kids networks year old group, Rafadan Tayfa tells the adven- Individuals 5-11 (July 2015) TV developed in a 360 Show TV and Planet Cocuk ture story of a group of friends that reflects the degree project Dinamik Radyo TV-Kanal 24 (Turkey) is TV. For this former one, Dusy- TRT Çocuk 6.05% unique, rich and colorful suburban culture of ATV, Turkey: Serra Batus, movie and international drama acquisition specialist, Erdi Zencirli, head of attending Discop Istanbul for the first time: eri also partners the management of the channel İstanbul, and Maysa and Bulut is an animation acquisitions, and Saffet Arslan and Pinar Canbaz, Ozlem Aktas, programming director, Ozlem ACQUISITIONS Demirel, acquisitions, and Oguz Altug Demirel, with programming, planning and the international Yumurcak 5.26% series that aims to show the lifestyle and cul- movie and international drama acquisitions deputy managers program coordinator acquisitions. ture of Turkish nomads. Planet Çocuk 2.89% EXECUTIVES ‘Pepee is a phenomenon of audience and a fantas- TRT Çocuk also produces interactive pro- 0 1 2 3 4 5 6 7 8 ATTENDING THE tic 360-degree project with more than 3,000 items grams such us the game show Tilki, which is Source: Kantar Media on sale, including magazines, merchandising, toys, prepared as a cross media application and was INTERNATIONAL MARKET live shows and music. It was the 1st and 2nd most vid- nominated for International Digital Emmy eo in YouTube in 2011 and the most searched word in Google in 2014’. Awards and has gone to the finals. Tel Ali is one of the most favorite TTNET, VOD buyers from Turkey: Seda Haberdar, purchasing & Tivibu content specialist, Emre Orhan, For the international market, the company has other four series, also animated game shows, aiming to support language skills by introduc- marketing, linear channels and content purchase, broadcast in Planet Cocuk TV: the preschooler series Leliko (52x’11), ing new vocabulary. and Ozge Gultaslar, marketing, Tivibu content acquisition assistant Pisi (52x’9) for preschoolers and RGG Ayas (52x’12), focused on 6-9 ‘The popularity of TRT Çocuk exceeds television screens with its kids, of which Dusyeri is also developing a 360-degree strategy. ‘We monthly magazine TRT Cocuk Der- are also shooting our first live action series Aydamaya gisi, which has rich educational (13x’30), about an outer space girl that lands in Is- content for school age children tanbul and find the friendship. It was premiered last combined with their favorite on month’, ads Guney Uysal. screen characters. Also, the site ‘Some of our titles have English and Russian dub- trtcocuk.com that allows chil- Kanalturk, Turkey: Merve Tufekci, senior Kanal 7, Turkey: Hilal Yurt, acquisitions bing, as we are currently working with YouTube dren to play interactive and edu- acquisitions executive, Baris Turanli, programme specialist, and Yesim Sezdirmez, head manager, and Gaye Arman Bickacioglu of program planning acquisitions Russia, and since MIPCOM we’ll promote them cational games featuring beloved globally. It is a great challenge to have invested on TRT Cocuk characters and has a booth, but we are confident about the potential over 1 millions members’, con- of our shows’, she concludes. cludes Yılmaz. Tilki, nominated for International Digital Emmy Awards Efe Beserler, senior content manager, and Esra Acar, 48 PRENSARIO INTERNATIONAL consumer product manager, at telecommunication company Turkcell, with Sibel Ozorhon, business 49 development director, Calinos Entertainment