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Eccho Rights //// CommentarY BY FABRICIO Ferrara Turkey, Home of Content at Mipcom 2015 riven by the Istanbul Chamber of Commerce (ITO) and several Government entities such us the D Ministry of Culture and Tourism and Ministry of Economy, Turkey Country of Honour hosts at MIPCOM 2015 an important series of conferences, screenings and activities on 4-8 October, 2015. Under the motto Turkey Home of Content, the program a trade delegation consisting of 33 Turkish companies, promises to be a smart experience for the market partici- which are taking part o the matchmaking meetings. pants, and a great opportunity for the Turkish industry to The Official Welcome Party on Monday at Martinez be (much more) known by the media world. A dedicated Hotel is sponsored by TRT, while ITV Inter Medya and website, www.turkeyhomeofcontent.com, has Global Agency host their own parties on Tuesday and Published by been previously launched to show the country news. Wednesday, respectively, and ATV organizes a launch Editorial Prensario SRL Turkish companies attend MIPCOM with its different at Carlton Hotel on Monday. Regarding meeting spaces, Lavalle 1569, Of. 405 C1048 AA K branches, including networks, production and distri- there is a common sector inside the Palais des Festivals Buenos Aires, Argentina bution companies, digital media and advertisement for meetings (106.5sqm2) and a tent outside (300sqm2). Phone: (+54-11) 4924-7908 business along with stars, screenwriters, producers and PRENSARIO has been covering the Turkish industry since Fax: (+54-11) 4925-2507 directors. A major audiovisual forum is taking place of- early 2005 and, it can be assured, the evolution has been fering a deeper look at the growing media landscapes: notorious. After taking many European, Middle East and In the U.S.: 12307 SW 133 Court - musician, producers, screenwriters, etc. North African countries, Latin America continues to be Suite #1432 44 companies are confirmed as part of the official -del a crucial new region for Turkish content, but South East Miami, Florida 33186-USA egation: 11 of them have their own stand, such us ITV Asia, with countries such as Indonesia or Malaysia, is on Phone: (305) 890-1813 Inter Medya, Global Agency, Calinos Entertainment, the horizon, too. Eccho Rights, Kanal D, ATV Distribution and TRT Sales, The whole industry has been working together within Email: [email protected] Website: www.prensario.net together with ITO, animation producer Dusyeri, Horizon the last year around the same objective. Media visits to Film and Semerkand TV. The Chamber is also organizing Istanbul and special events have taken place in June and Editor: August, as part of this preparation for Turkey Country of Nicolás Smirnoff Honour. The objective is to take series exports from USD Editorial Director: 200 million in 2014 to USD 1 billion in 2023, when the Alejo Smirnoff th International Business Director: Turkish Republic will celebrates her first 100 Anniver- Fabricio Ferrara sary. Let’s wait for a great MIPCOM 2015. International Business Manager: Rodrigo Cantisano Event Day & Time Place Mailed by subscription - Snack & Screen (TRT) Oct. 4, 12.30pm Conference Room One year, air mail: Turkey: market overview Oct. 5, 9.30am Auditorium A Americas: USD 150 Megasession: dialogue with the Americas Oct. 5, 9.50am Auditorium A Rest of the world: 150 Fresh TV from Turkey (The Wit) Oct. 5, 10.45am Auditorium A Turkey Co-Hosted Drama Launch (ATV) Oct. 5, 12.30pm Carlton Hotel Heroes of Content: Meet Turkish Film Musicians Oct. 5, 1.30pm Auditorium A Welcoming Party – TRT Sales Oct. 5, 7pm Martinez Hotel Prensario Matchmaking with Turkish Producers Oct. 6, 9am Matchmaking Lounge International Heroines of Content: Meet Turkish Women Screenwriters Oct. 6, 11.30am Auditorium A Turkish Public TV on Focus Oct. 6, 2pm Auditorium A ©2013 Editorial Prensario SRL Payments to the order of Turkey: Home of Dizi Content Oct. 6, 2.15pm Auditorium A Editorial Prensario SRL The Power of Unscripted: Superpanel Oct. 6, 3.15pm Auditorium A or by credit card. Registro Nacional de Derecho ITV Inter Medya Party Oct. 6, 10pm Plage Royal de Autor Nº 10878 A Round Table on Co and Line Production in Turkey Oct. 7, 10am Auditorium A Global Agency Party Oct. 7, 10pm TBA 4 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// PREMIUM INTERVIEW ITO: ‘Turkish series rise has just begun and our success will grow’ The Istanbul Chamber of Commerce to the Middle East, Balkans and indeed are the format based col- (ITO) has been participating of MIPCOM North Africa’, he adds. laboration offers, received from since 2011 and it believes that this fair is the ‘The reason for Turkish TV Latin America and Far East. heart of this industry. A year ago, it was se- series to reach a vast amount We are expecting increasing lected by Reed Midem as the main organiz- of audience spread over the developments on this subject. ing body of Turkey Country of Honour for world seems to be our poly- However, we are still not vis- MIPCOM 2015. phonic cultural mosaic. Dis- ible enough in American mar- İbrahim Çağlar, chairman, ITO, explains: covering new stories bridging ket and our main objective is to ‘This is an important issue for our Chamber. both Eastern and Western values make long-term collaborations for We have been preparing for the fair for over attracts the audience. One of the stron- this market’. a year in order to show Turkish TV sector’s gest TV series producers of the world, Latin ‘Alongside, Turkey is located in a region strong presence. Our 300sqm Home of Tur- America, has become one of the top import- which hosted many different civilizations key tent is a lively and colorful area with ers of Turkish TV series. This rise has just (Byzantine, Ottoman, Hittites, Urartians.). giant screens, panel discussions, surprise begun and our success will grow. I advice the In Turkey you can the unique harmony of shows and autograph sessions of our artists. investors not to miss this opportunity’. traditional and modern. It is a natural stage- Moreover, there is an over 100sqm Turkey ‘Above all, our qualified human resource plato for both epoch films and series as well stand, where the participants can meet our is a great advantage. Thanks to the academi- as contemporary productions. Most impor- producers and artists in person and all our bi- cal educational background we have well- tantly, tourism and telecommunication sec- lateral meetings will take place in this stand. supported and selective actors and actresses. tors are also aware of the power of TV mar- I believe in 2015 the Turkish Pavilion will be Turkey has a young population keeping up ket. Within this framework, we believe that MIPCOM’s heartbeat. with contemporary developments and adopts sectorial collaborations, both at the local and ‘As a result, the sectorial representatives new attitudes towards changes quite easily. international level, will increase’. who are involved in film and TV business all We use social media effectively. The reality ‘As mentioned before, today our export over the world have the opportunity to wit- shows on the TV attract great attention. Re- amount is USD 200 million. However our ness the Turkish TV industries strong pres- garding TV sector, Turkey is the second fast- goal for 2023, which is 100th anniversary ence, which opens new gateways for coop- est growing country in the world after China. of the Turkish Republic, is to reach 1 billion eration. Today, Turkish TV series are being Therefore, Turkey’s industry harbors big op- dollars’, concludes the executive. screened through a vast geography including portunities’. nearly 100 countries from Latin America ‘İstanbul is a center of attraction in itself. Turkey at a glance By a 3-4 hour flight one third of the world population is reachable. For those who want Turkey is the second fastest growing country in the world after China to do business in Turkey, the bureaucratic regarding TV sector processes are simplified to a great extent. By an application to the Ministry of Culture and The number of national and local channels in Turkey are 258 and 50 TV Tourism, General Directorate of Cinema, the series are screened per week necessary permissions can be obtained within a short period of time. Tax refunds are pro- Today, export amount is USD 200 million and the goal to reach is 1 billion vided. There are direct financial incentives as dollars in 2023 well. Foreign investors can make co-produc- tions easily’, remarks Çağlar. The sector’s exports increase with a rate of 4.54% on average in the About the future of Turkish industry, chal- world, whereas Turkey’s exports lenges and objectives, the executive says: increase rate is 20% ‘Our series are getting a lot of attention Advertisement expenditure in Turkey both in the Balkans and the Middle East. amount to 3 billion USD and its 52% This is understandable given the cul- belongs to TV advertisement tural and historical closeness of these Turkish film industry is making a distin- regions. But what makes us happy guished name for itself now. We have films awarded at Cannes Film Festival, The International Federation of Film İbrahim Çağlar, chairman, Istanbul Chamber of Commerce (ITO) Critics and Australia Cinema Awards. 6 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// SPECIAL REPORT / INTRODUCTION Turkey the market due to retirement regulations in the past. If the cast type. fact that, although the child and youth popula- Historically, Kanal D was the leading tions is high, preschool education is very rare broadcasters of the country but, since the last Turkish TV, a bit of history under the spotlight and preschools and high schools don’t offer a quarter of 2012, it has lost its prime time lead- Turkey Country of Honour was full day education that would cover working ership in hands of Star TV in both “Total in- supported by Professor Ms.
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