2. Fon Ts & Fon T Families

2. Fonts & Font Families & Font 2. Fonts Why choosing your Fonts is important Choosing the fonts used for your branding helps maintain consistency across digital and printed resources, which increase trust customers place in your brand. When choosing your fonts, make sure they match your brand’s personality and are easy to read. Styles & Types of Font Serif Sans-Serif Slab Serif Clean, Classic Modern, Minimal Bold, Confident Times New Roman Roboto Roboto Slab Lora Open Sans Zilla Slab EB Garamond Lato Hepta Slab Handwriting Decorative Script Elegant, Unique Causal, Personable Distinct Dancing Script Permanent Marker Faster One Kaushan Script Architects Daughter Fredericka The Great Meie Script Rock Salt Monoton Important Tip: Browse More Fonts Always review the License for any font you choose, some fonts require purchasing a Google Fonts - https://oii.fyi/320 License specifically for commercial use. Adobe Fonts - https://oii.fyi/321 Branding Handbook • © 2021 Open In Indiana • www.OpenInIndiana.com Your Brand’s Fonts & Font Families Header Font Sub Header Font Font Name _______________________________ Font Name _______________________________ License Type ___ Free ___ Paid License Type ___ Free ___ Paid Link to Font _______________________________ Link to Font _______________________________ Notes ____________________________________ Notes ____________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Text Font (Optional) Additional Font Font Name _______________________________ Font Name _______________________________ License Type ___ Free ___ Paid License Type ___ Free ___ Paid Link to Font _______________________________ Link to Font _______________________________ Notes ____________________________________ Notes ____________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Primary Logo Font Secondary Logo Font Font Name _______________________________ Font Name _______________________________ License Type ___ Free ___ Paid License Type ___ Free ___ Paid Link to Font _______________________________ Link to Font _______________________________ Notes ____________________________________ Notes ____________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Business Name: Date Created: Date Updated: Branding Handbook • © 2021 Open In Indiana • www.OpenInIndiana.com 5.

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264 Tugboat, Volume 37 (2016), No. 3 Typographers' Inn Peter Flynn
264 TUGboat, Volume 37 (2016), No. 3 A Typographers’ Inn X LE TEX Peter Flynn Back at the ranch, we have been experimenting with X LE ATEX in our workflow, spurred on by two recent Dashing it off requests to use a specific set of OpenType fonts for A I recently put up a new version of Formatting Infor- some GNU/Linux documentation. X LE TEX offers A mation (http://latex.silmaril.ie), and in the two major improvements on pdfLTEX: the use of section on punctuation I described the difference be- OpenType and TrueType fonts, and the handling of tween hyphens, en rules, em rules, and minus signs. UTF-8 multibyte characters. In particular I explained how to type a spaced Font packages. You can’t easily use the font pack- dash — like that, using ‘dash~---Ђlike’ to put a A ages you use with pdfLTEX because the default font tie before the dash and a normal space afterwards, encoding is EU1 in the fontspec package which is key so that if the dash occurred near a line-break, it to using OTF/TTF fonts, rather than the T1 or OT1 would never end up at the start of a line, only at A conventionally used in pdfLTEX. But late last year the end. I somehow managed to imply that a spaced Herbert Voß kindly posted a list of the OTF/TTF dash was preferable to an unspaced one (probably fonts distributed with TEX Live which have packages because it’s my personal preference, but certainly A of their own for use with X LE TEX [6].
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