2. Fonts & Font Families & Font 2. Fonts Why choosing your Fonts is important Choosing the fonts used for your branding helps maintain consistency across digital and printed resources, which increase trust customers place in your brand. When choosing your fonts, make sure they match your brand’s personality and are easy to read. Styles & Types of Font Serif Sans-Serif Slab Serif Clean, Classic Modern, Minimal Bold, Confident Times New Roman Roboto Roboto Slab Lora Open Sans Zilla Slab EB Garamond Lato Hepta Slab Handwriting Decorative Script Elegant, Unique Causal, Personable Distinct Dancing Script Permanent Marker Faster One Kaushan Script Architects Daughter Fredericka The Great Meie Script Rock Salt Monoton Important Tip: Browse More Fonts Always review the License for any font you choose, some fonts require purchasing a Google Fonts - https://oii.fyi/320 License specifically for commercial use. Adobe Fonts - https://oii.fyi/321 Branding Handbook • © 2021 Open In Indiana • www.OpenInIndiana.com Your Brand’s Fonts & Font Families Header Font Sub Header Font Font Name _______________________________ Font Name _______________________________ License Type ___ Free ___ Paid License Type ___ Free ___ Paid Link to Font _______________________________ Link to Font _______________________________ Notes ____________________________________ Notes ____________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Text Font (Optional) Additional Font Font Name _______________________________ Font Name _______________________________ License Type ___ Free ___ Paid License Type ___ Free ___ Paid Link to Font _______________________________ Link to Font _______________________________ Notes ____________________________________ Notes ____________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Primary Logo Font Secondary Logo Font Font Name _______________________________ Font Name _______________________________ License Type ___ Free ___ Paid License Type ___ Free ___ Paid Link to Font _______________________________ Link to Font _______________________________ Notes ____________________________________ Notes ____________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Business Name: Date Created: Date Updated: Branding Handbook • © 2021 Open In Indiana • www.OpenInIndiana.com 5.