Food: Breakfast July/August 2016
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Food: Breakfast July/August 2016 by Cindy Hazen INSIDER’s Take • Although busy families are looking for quick breakfast options that are convenient and portable, they also want nutritional value. • Eggs deliver more than 20 functional benefits to food formulations while retaining their taste and nutritional characteristics. • Consumers are drawn to ingredients such as protein, probiotics, fiber, vegetables and grains—as well as products with reduced sugar. "Eat breakfast like a king, lunch like a prince and dinner like a pauper." This advice from author and nutritionist, Adelle Davis, spoke to a generation. While our culture has changed since the 1954 publication of her book “Let’s Eat Right to Keep Fit,” some things remain the same. Today’s families are rushed. They rarely sit down together for breakfast, save for on an occasional weekend. Grab-and-go is the weekday norm for busy lifestyles. Convenience and portability are important attributes for a host of products ranging from yogurts, to bars, breakfast sandwiches, toaster pastries, bowls and single-serve cereals. But hurried or not, consumers still want nutritious foods. Protein Rules The trend toward increased protein consumption continues across demographics and meal occasions. As more Americans work to keep fit, they recognize protein’s role in workout recovery and muscle development. Baby Boomers look to protein to help them retain muscle mass and functional ability as they age. And studies continue to link protein with weight management because of its satiating ability. Satiety is tied to energy. Protein gives slow burning energy, the type to fuel a farmer for a day in the fields. That’s one of the reasons breakfasts of a century ago had heaping servings of meat and eggs. The Hartman Group suggested a renaissance of this concept today.1 They point to the willingness of modern middle-class workers to forgo daily eating routines. Without breakfast as a cornerstone, the day starts with an uncertainty of when there will be time to eat. “Although behavioral data suggest most consumers eat four or five times a day, anxiety over energy remains powerful,” noted 1 naturalproductsinsider.com Food: Breakfast July/August 2016 Hartman’s The Cultural Transformation of the American Breakfast report. “It is really an anxiety about underperformance in an increasingly competitive era.” Today’s workers are reaching for higher satiety foods for sustained energy to maintain cognitive focus and enhance performance. According to Mintel’s report “Protein Fever,” 25 percent of Americans are consuming more protein than a year ago. Forty-six percent of respondents add protein to maintain a healthy weight, 43 percent said it helps satisfy their appetite, 39 percent said they add protein to build muscle, and 38 percent add protein to help lose weight. This is good news for manufacturers of breakfast foods. To start their day, 56 percent of Americans consume a food or drink that contains protein. Egg-cellent Protein Because of their essential amino acid profile, eggs are the traditional standard by which other proteins are measured. One large egg contains 6 g of high-quality protein and 4.5 g of fat, of which 1.5 g are saturated. With only 70 calories each, eggs are nutrient dense; they are one of the few natural sources of vitamin D, and they provide an excellent source of choline and selenium. They are a good source of vitamin B12, phosphorus, riboflavin, vitamin A, vitamin B6, vitamin E, folate, iron and zinc. Once maligned for cholesterol content (185 mg per large egg), evidence suggests eating eggs does not result in an increase in blood cholesterol levels. “More than 40 years of research have evolved the thinking around eggs and cholesterol,” said John Howeth, senior vice president, Foodservice & Egg Product Marketing, American Egg Board. This is reflected in the “Dietary Guidelines for Americans, 2015-2020,” released by the U.S. Department of Health and Human Services and USDA. Guidelines do not include a daily cholesterol limit for eggs. Registered dieticians named “relaxing cholesterol restrictions” one of the top 10 trends for 2016.2 Besides being a guilt-free source of protein, eggs tick off other boxes that are important to consumers. “They are an all-natural, nutritional powerhouse, with nothing artificial, which is also increasingly important to Americans,” Howeth said. Most consumers prefer ingredients they can pronounce easily and are likely to find in their own kitchens. Egg ingredients are natural. They are available as dried, liquid or frozen, and can generally be listed as “eggs” on the label. “Eggs are nearly universally recognized by consumers and readily accepted as a ‘clean’ or ‘clear’ label ingredient,” he said. Eggs can be readily included in many packaged, prepared breakfast foods such as sandwiches, burritos and bowls to appeal to consumers’ desire for nutritious convenience. “Egg product suppliers eliminate the egg preparation step by supplying precooked eggs in the form of egg patties, omelets and scrambled eggs,” Howeth said. “These fully cooked, pasteurized egg products are quick-frozen to ensure freshness and provide consistency and portion control in the final application, making it easy for consumers to incorporate them into their on-the-go lifestyle.” Plus, eggs deliver more than 20 functional benefits to food formulations while retaining their taste and nutritional characteristics. When added to food and beverage formulations, eggs often perform 2 naturalproductsinsider.com Food: Breakfast July/August 2016 multiple functions such as binding and browning or emulsification and aeration. They influence texture, volume, mouthfeel, thickening, adhesion, color, humectancy, shelf life, crystallization control and pH. They add richness to foods and beverages, and they play well with a host of spices, proteins, grains and vegetables. Trend watchers Andrew Freeman Co. and Baum+Whiteman declared vegetables a major trend for 2016. Vegetables are moving to the breakfast plate beyond the traditional spinach and mushroom omelet. Poached eggs are topping roasted asparagus, kale and sweet potatoes. When the eggs and veggies come together in a bowl, it’s portable. New York City’s Egg Shop calls their breakfast bowls Cruisers. The Spandex features a poached egg, miso quinoa, avocado, pickled carrot, farm greens and gluten-free tamari. At Food Evolution in Montvale, New Jersey, the menu supports creation of breakfast bowls. Choose a style such as Mediterranean (tomatoes, onion, spinach, olives, feta cheese, red pepper, aioli and herbs) or Veggie (choice of two sautéed vegetables: scallion, bell pepper, roasted red pepper, spinach, broccoli, tomato, carrot, kale, onion, cucumber or avocado). Next, choose whole eggs or egg whites. Lastly, choose a base of potato or vegetable hash. Kale and Clover in Scottsdale, Arizona, serves its Breakfast Bowl with two eggs, brown rice, tomato, zucchini, bell peppers, onions, mushrooms and avocado. The trend is moving to fast-food restaurants. In Southern California, McDonald’s is test marketing an egg white and turkey sausage bowl with kale and spinach. Taco Bell has already gotten into bowl action with its Mini Skillet Bowl made with eggs, potatoes, nacho cheese sauce and pico de gallo. It can be upgraded with guacamole and creamy jalapeño sauce. Still, the breakfast sandwich is the top menu item according to ConAgra’s “Culinary Trends Breakfast Explosion.” “There have been sharp increases at quick-service restaurants (QSRs) in menu items like breakfast wraps, breakfast burritos, breakfast sandwiches and French toast sticks,” the report said. It predicted the trend will continue. The popularity of portable breakfasts is also evident in the frozen food case of the grocery store, although most offerings are egg, potato and meat focused. Vegetarian Protein Options Interest in plant proteins is trending upward, in part because consumers are seeking healthful, environmentally sustainable sources. Packaged Facts research revealed 37 percent of consumers age 25 to 39 years, and 22 percent of adults under age 25 are likely to seek plant proteins.3 Asian, Hispanic and Black consumers reported seeking plant proteins at a higher rate than White Non- Hispanic consumers (25 percent to 15 percent). Men and adults holding advanced college degrees are more likely to seek plant protein. Pea protein is ideal for inclusion in breakfast bars, protein-enriched hot and cold cereals, and protein-fortified baked goods. “Pea protein isolates are non-genetically modified (non-GMO) isolated pea proteins containing 88 percent to 90 percent protein,” explained Gil Bakal, managing director, 3 naturalproductsinsider.com Food: Breakfast July/August 2016 A&B Ingredients. “A clean-label product, they are highly digestible (more than 98 percent), gluten- free, and they exhibit low incidents of allergens and low levels of anti-nutritional factors.” Pumpkin seed is another option. According to Rikka Cornelia, product manager, BI Nutraceuticals, “BI’s pumpkin seed protein not only provides 70 percent to 80 percent protein content, but it does so in a unique, consumer-friendly format. This hypoallergenic, plant-based protein complements cereal products more so than whey protein with its nice roasted aroma.” She cautioned that as with other plant-based proteins, it can make a product chalky and powdery when used at high levels. Adding nutritional ingredients with extremely short shelf lives can be challenging, but Siemer Specialty Ingredients has developed a series of natural Heat Treated (HT) nutritional products including stabilized bran, germ, and whole wheat flour that can be used in popular breakfast products such as nutrition bars, sports/power bars, cereal and artisan breads. The proprietary heat treatment process deactivates enzymes to significantly extend the shelf life between six and nine months at ambient temperature. The company’s clean-label nutritional ingredients provide formulators the ability to add a natural source of vitamins, omega-3s, protein and fiber to products without compromising functionality or flavor. “In the past, these products have been difficult to use given their short shelf life.